{"id":312507,"date":"2023-12-01T13:30:26","date_gmt":"2023-12-01T12:30:26","guid":{"rendered":"https:\/\/whydonate.com\/blog\/set-up-foundation\/"},"modified":"2024-01-11T10:46:27","modified_gmt":"2024-01-11T09:46:27","slug":"vytvorte-zaklad","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/","title":{"rendered":"Vytvo\u0159te Z\u00e1klad pro Va\u0161i Organizaci od Nuly"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Zalo\u017een\u00ed neziskov\u00e9 organizace nebo nadace nen\u00ed snadn\u00fd \u00fakol. <\/span><span style=\"font-weight: 400;\">Stejn\u011b jako mnoho jin\u00fdch v\u011bc\u00ed, kter\u00e9 stoj\u00ed za to d\u011blat, vy\u017eaduje zalo\u017een\u00ed neziskov\u00e9 organizace nebo nadace kritick\u00e9 my\u0161len\u00ed, odhodl\u00e1n\u00ed, trp\u011blivost a spoustu tvrd\u00e9 pr\u00e1ce. <\/span><span style=\"font-weight: 400;\">A\u010dkoli cel\u00fd proces m\u016f\u017ee b\u00fdt kv\u016fli sv\u00e9 slo\u017eitosti pom\u011brn\u011b d\u011bsiv\u00fd, zdlouhav\u00fd a n\u011bkdy i zdrcuj\u00edc\u00ed, systematick\u00fd p\u0159\u00edstup krok za krokem m\u016f\u017ee p\u0159isp\u011bt k \u00fasp\u011bchu. <\/span><span style=\"font-weight: 400;\">Jsme si dob\u0159e v\u011bdomi toho, \u017ee zalo\u017een\u00ed nadace vy\u017eaduje odvahu, a proto rozhodn\u011b obdivujeme va\u0161e odhodl\u00e1n\u00ed!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abychom v\u00e1m pomohli, p\u0159ipravili jsme pro v\u00e1s podrobn\u00e9ho pr\u016fvodce kl\u00ed\u010dov\u00fdmi kroky, kter\u00fdmi se m\u016f\u017eete \u0159\u00eddit p\u0159i zakl\u00e1d\u00e1n\u00ed neziskov\u00e9 organizace nebo nadace, a to systematicky, organizovan\u011b a bez stresu.<br \/>\n<\/span><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Co_je_To_Neziskova_Organizace\" >Co je To Neziskov\u00e1 Organizace?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Jaky_je_Prinos_Zalozeni_Nadace\" >Jak\u00fd je P\u0159\u00ednos Zalo\u017een\u00ed Nadace?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Jak_Zalozit_Nadaci\" >Jak Zalo\u017eit Nadaci?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#1_Vyber_Nazvu_pro_Vasi_Neziskovou_Organizaci\" >1. V\u00fdb\u011br N\u00e1zvu pro Va\u0161i Neziskovou Organizaci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#2_Vytvoreni_Velkeho_Poslani\" >2. Vytvo\u0159en\u00ed Velk\u00e9ho Posl\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#3_Nez_Zalozite_Nadaci_Urcete_si_Vizi_a_Hodnoty_Organizace\" >3. Ne\u017e Zalo\u017e\u00edte Nadaci, Ur\u010dete si Vizi a Hodnoty Organizace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#4_Pripravte_si_Podrobny_Podnikatelsky_Plan\" >4. P\u0159ipravte si Podrobn\u00fd Podnikatelsk\u00fd Pl\u00e1n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Shrnuti_managementu_nadace_Founding_Foundation\" >Shrnut\u00ed managementu nadace Founding Foundation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Produkty_programy_a_sluzby\" >Produkty, programy a slu\u017eby<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Marketingovy_plan\" >Marketingov\u00fd pl\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Operacni_plan\" >Opera\u010dn\u00ed pl\u00e1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Dopad_planu\" >Dopad pl\u00e1nu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Financni_plan\" >Finan\u010dn\u00ed pl\u00e1n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#5_Vybudujte_Silny_a_Motivovany_Tym_Vedoucich_Pracovniku\" >5. Vybudujte Siln\u00fd a Motivovan\u00fd T\u00fdm Vedouc\u00edch Pracovn\u00edk\u016f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Clenove_predstavenstva\" >\u010clenov\u00e9 p\u0159edstavenstva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Personal\" >Person\u00e1l<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Dobrovolnici\" >Dobrovoln\u00edci<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#6_Vybudujte_si_Identitu_v_Nadaci\" >6. Vybudujte si Identitu v Nadaci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#7_Legalizace_Neziskove_Organizace\" >7. Legalizace Neziskov\u00e9 Organizace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#8_Zajisteni_Bezpecneho_Financovani_pri_Zakladani_Nadace\" >8. Zaji\u0161t\u011bn\u00ed Bezpe\u010dn\u00e9ho Financov\u00e1n\u00ed p\u0159i Zakl\u00e1d\u00e1n\u00ed Nadace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#9_Nyni_Zacnete_Vytvaret_Zaklad_pro_Prvni_Aktivity\" >9. Nyn\u00ed Za\u010dn\u011bte Vytv\u00e1\u0159et Z\u00e1klad pro Prvn\u00ed Aktivity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Zacnete_budovat_rozsahlou_sit\" >Za\u010dn\u011bte budovat rozs\u00e1hlou s\u00ed\u0165<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Vytvoreni_skvelych_webovych_stranek\" >Vytvo\u0159en\u00ed skv\u011bl\u00fdch webov\u00fdch str\u00e1nek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Vytvoreni_planu_marketingu_a_obsahu\" >Vytvo\u0159en\u00ed pl\u00e1nu marketingu a obsahu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Prejit_na_socialni_media\" >P\u0159ej\u00edt na soci\u00e1ln\u00ed m\u00e9dia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Pecujte_o_sve_lidi\" >Pe\u010dujte o sv\u00e9 lidi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Zacnete_se_systemy\" >Za\u010dn\u011bte se syst\u00e9my<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Vyhledani_kancelare\" >Vyhled\u00e1n\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#10_Jak_Prijimat_Dary\" >10. Jak P\u0159ij\u00edmat Dary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Individualni_dary\" >Individu\u00e1ln\u00ed dary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Dotace\" >Dotace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Firemni_sponzorstvi\" >Firemn\u00ed sponzorstv\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Clensky_poplatek\" >\u010clensk\u00fd poplatek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Prodej_zbozi_a_sluzeb\" >Prodej zbo\u017e\u00ed a slu\u017eeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Vecne_dary\" >V\u011bcn\u00e9 dary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#11_Mapovani_Budoucnosti\" >11. Mapov\u00e1n\u00ed Budoucnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/whydonate.com\/cs\/blog\/vytvorte-zaklad\/#Zpet_k_Vam\" >Zp\u011bt k V\u00e1m<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_To_Neziskova_Organizace\"><\/span><span style=\"font-weight: 400;\">Co je To Neziskov\u00e1 Organizace?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-slate-fragment=\"JTVCJTdCJTIycXVlc3Rpb25JZCUyMiUzQSUyMlRZU18yWVdQMiUyMiUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJOb24tcHJvZml0JTIwb3JnYW5pemF0aW9ucyUyMGFyZSUyMGdyb3VwcyUyMHRoYXQlMjBhaW0lMjB0byUyMGJlbmVmaXQlMjB0aGUlMjBzb2NpZXR5JTIwYXMlMjBhJTIwd2hvbGUuJTIwVGhleSUyMGNhbiUyMG9wZXJhdGUlMjBpbiUyMHZhcmlvdXMlMjB3YXlzJTIwc3VjaCUyMGFzJTIwYnklMjBjYXJyeWluZyUyMG91dCUyMGNvbW11bml0eSUyMHNlcnZpY2UlMjBwcm9qZWN0cyUyMG9yJTIwcHJvdmlkaW5nJTIwY2hpbGRjYXJlJTIwb3IlMjByZWN5Y2xpbmclMjBwcm9ncmFtcy4lMjIlN0QlNUQlN0QlNUQ=\">Neziskov\u00e9 organizace jsou skupiny, jejich\u017e c\u00edlem je prosp\u011bt spole\u010dnosti jako celku. Mohou fungovat r\u016fzn\u00fdmi zp\u016fsoby, nap\u0159\u00edklad realizovat ve\u0159ejn\u011b prosp\u011b\u0161n\u00e9 projekty nebo poskytovat p\u00e9\u010di o d\u011bti \u010di recykla\u010dn\u00ed programy. Na rozd\u00edl od ziskov\u00fdch spole\u010dnost\u00ed nerozd\u011bluj\u00ed neziskov\u00e9 skupiny sv\u00e9 zisky mezi sv\u00e9 akcion\u00e1\u0159e. M\u00edsto toho vyu\u017e\u00edvaj\u00ed sv\u00e9 p\u0159\u00edjmy na podporu sv\u00fdch soci\u00e1ln\u00edch c\u00edl\u016f a na \u00fahradu sv\u00e9ho provozu. Tak\u00e9 se zasazuj\u00ed o sv\u00e9 c\u00edle a poskytuj\u00ed soci\u00e1ln\u00ed kapit\u00e1l.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neziskov\u00e1 organizace se zam\u011b\u0159uje na mnoho soci\u00e1ln\u00edch c\u00edl\u016f, jako je :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soci\u00e1ln\u00ed p\u00e9\u010de<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kultura<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vzd\u011bl\u00e1v\u00e1n\u00ed, v\u011bda a v\u00fdzkum<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u0159\u00edroda, \u017eivotn\u00ed prost\u0159ed\u00ed a udr\u017eitelnost<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zdravotn\u00ed p\u00e9\u010de<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dobr\u00e9 \u017eivotn\u00ed podm\u00ednky zv\u00ed\u0159at<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e9\u010de o ml\u00e1de\u017e a seniory<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rozvojov\u00e1 spolupr\u00e1ce<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e1bo\u017eenstv\u00ed, filozofie a spiritualita<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podpora demokratick\u00e9ho pr\u00e1vn\u00edho \u0159\u00e1du<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ve\u0159ejn\u00e9 bydlen\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podpora ve\u0159ejn\u011b prosp\u011b\u0161n\u00e9 instituce<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nejb\u011b\u017en\u011bj\u0161\u00edmi typy neziskov\u00fdch organizac\u00ed jsou ve\u0159ejn\u00e9 charitativn\u00ed organizace, nadace, skupiny na podporu soci\u00e1ln\u00edch pr\u00e1v a obchodn\u00ed organizace. P\u0159\u00edkladem mohou b\u00fdt potravinov\u00e9 banky, muzea, um\u011bleck\u00e9 skupiny, amat\u00e9rsk\u00e9 sportovn\u00ed odd\u00edly, vysok\u00e9 \u0161koly, organizace pro bydlen\u00ed s n\u00edzk\u00fdmi p\u0159\u00edjmy a organizace na ochranu zv\u00ed\u0159at.<\/span><\/p>\n<p><span data-slate-fragment=\"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\">M\u00edsto vypl\u00e1cen\u00ed dividend vytv\u00e1\u0159ej\u00ed neziskov\u00e9 organizace soci\u00e1ln\u00ed kapit\u00e1l, co\u017e je druh finan\u010dn\u00edho p\u0159\u00ednosu, kter\u00fd mohou poskytnout spole\u010dnosti. Tyto organizace se sna\u017e\u00ed \u0159e\u0161it probl\u00e9my a ot\u00e1zky, kter\u00e9 se ur\u010dit\u00fdm zp\u016fsobem dot\u00fdkaj\u00ed lidstva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nyn\u00ed, kdy\u017e jsme pochopili, co je to neziskov\u00e1 organizace, je \u010das vydat se na tuto cestu. P\u0159ipravte se!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41072 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1532629345422-7515f3d16bb6.jpeg\/w=300,h=200\" alt=\"zalo\u017eit nadaci\" width=\"707\" height=\"471\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1532629345422-7515f3d16bb6.jpeg\/w=300,h=200 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1532629345422-7515f3d16bb6.jpeg\/w=1024,h=683 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1532629345422-7515f3d16bb6.jpeg\/w=45,h=30 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1532629345422-7515f3d16bb6.jpeg\/w=350,h=233 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1532629345422-7515f3d16bb6.jpeg\/w=250,h=167 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1532629345422-7515f3d16bb6.jpeg\/w=64,h=43 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1532629345422-7515f3d16bb6.jpeg\/w=1386 1386w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" title=\"\"><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Jaky_je_Prinos_Zalozeni_Nadace\"><\/span><span style=\"font-weight: 400;\">Jak\u00fd je P\u0159\u00ednos Zalo\u017een\u00ed Nadace?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">P\u0159edpokl\u00e1dejme, \u017ee se va\u0161e organizace nem\u016f\u017ee nijak odli\u0161it a nem\u016f\u017ee nab\u00eddnout jasn\u00e9 \u0159e\u0161en\u00ed existuj\u00edc\u00edho probl\u00e9mu. V takov\u00e9m p\u0159\u00edpad\u011b bude n\u00e1ro\u010dn\u00e9 z\u00edskat finan\u010dn\u00ed prost\u0159edky na zalo\u017een\u00ed nadace. V podstat\u011b bude tak\u00e9 obt\u00ed\u017en\u011bj\u0161\u00ed z\u00edskat podporu, pokud budete pouze duplikovat st\u00e1vaj\u00edc\u00ed slu\u017eby, m\u00edsto abyste je smyslupln\u011b vylep\u0161ili nebo doplnili.<\/span><\/p>\n<p><span data-slate-fragment=\"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\">Zalo\u017een\u00ed nadace nen\u00ed tak snadn\u00e9, jak se zd\u00e1. Zalo\u017een\u00ed organizace m\u016f\u017ee b\u00fdt velmi n\u00e1ro\u010dn\u00e9 a odborn\u00edci uv\u00e1d\u011bj\u00ed, \u017ee jen asi polovina v\u0161ech organizac\u00ed funguje p\u011bt a v\u00edce let. Pokud se chyst\u00e1te zalo\u017eit nadaci, zde je n\u011bkolik krok\u016f, kter\u00e9 v\u00e1m cel\u00fd proces usnadn\u00ed.<\/span><\/p>\n<p><b>Krok 1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Zamyslete se nad c\u00edlovou skupinou, kter\u00e9 chcete slou\u017eit. Zat\u00edm nemus\u00edte zach\u00e1zet do p\u0159\u00edli\u0161n\u00fdch podrobnost\u00ed, ale nezapome\u0148te ur\u010dit pot\u0159eby publika, kter\u00e9 chcete uspokojit. Zamyslete se nad zam\u00fd\u0161len\u00fdm \u0159e\u0161en\u00edm a nad t\u00edm, zda m\u00e1te p\u0159idanou hodnotu.<\/span><\/p>\n<p><b>Krok 2<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Zjist\u011bte \u00fadaje o demografick\u00fdch \u00fadaj\u00edch o lidech, kte\u0159\u00ed pot\u0159ebuj\u00ed va\u0161e slu\u017eby, a tak\u00e9 uka\u017ete, \u017ee tato pot\u0159eba nen\u00ed uspokojena.<\/span><\/p>\n<p><b>Krok 3<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Vyhledejte neziskov\u00e9 nebo ziskov\u00e9 organizace, kter\u00e9 ji\u017e uspokojuj\u00ed stejn\u00e9 pot\u0159eby nebo se zam\u011b\u0159uj\u00ed na populaci, kter\u00e9 chcete slou\u017eit.<\/span><\/p>\n<p><b>Krok 4<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Zva\u017ete i jin\u00e9 alternativy, ne\u017e je zalo\u017een\u00ed nadace nebo vlastn\u00ed neziskov\u00e9 organizace, zapojen\u00ed se do n\u011bjak\u00e9 funkce v existuj\u00edc\u00ed organizaci, pozice konzultanta, zalo\u017een\u00ed d\u00e1rcovsk\u00e9ho fondu nebo hled\u00e1n\u00ed da\u0148ov\u00e9ho sponzora.<\/span><\/p>\n<p><b>Krok 5<\/b><\/p>\n<p><span style=\"font-weight: 400;\">T\u0159ikr\u00e1t si to ov\u011b\u0159te u sebe a u ostatn\u00edch, se kter\u00fdmi pracujete. Zamyslete se nad n\u00e1sleduj\u00edc\u00edmi ot\u00e1zkami:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chceme je\u0161t\u011b zalo\u017eit nadaci, kdy\u017e si to uv\u011bdom\u00edme?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Je s ohledem na v\u0161echna pro a proti zalo\u017een\u00ed nadace nebo zalo\u017een\u00ed nadace nejlep\u0161\u00edm zp\u016fsobem, jak toto posl\u00e1n\u00ed naplnit?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00e1me p\u0159idanou hodnotu t\u00edm, \u017ee vytvo\u0159\u00edme z\u00e1kladnu, a m\u00e1me konkr\u00e9tn\u00ed \u0159e\u0161en\u00ed pro konkr\u00e9tn\u00ed probl\u00e9m?<\/span><\/li>\n<\/ul>\n<p><b>Profesion\u00e1ln\u00ed tip 1: <\/b><span style=\"font-weight: 400;\">Na pomoc si m\u016f\u017eete vz\u00edt tak\u00e9 hodnocen\u00ed pot\u0159eb neziskov\u00fdch organizac\u00ed v p\u0159\u00edslu\u0161n\u00e9 populaci.<\/span><\/p>\n<p><b>Profesion\u00e1ln\u00ed tip 2: <\/b><span style=\"font-weight: 400;\">Ujist\u011bte se, \u017ee jste si ulo\u017eili v\u0161echny kvalitativn\u00ed a kvantitativn\u00ed \u00fadaje, kter\u00e9 jste shrom\u00e1\u017edili v pr\u016fb\u011bhu v\u00fdzkumu. Ty se v\u00e1m budou pozd\u011bji hodit jako &#8220;z\u00e1kladn\u00ed \u00fadaje&#8221;, a\u017e za\u010dnete v budoucnu monitorovat a hodnotit pr\u00e1ci va\u0161\u00ed organizace.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41079 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1552581234-26160f608093.jpeg\/w=300,h=200\" alt=\"v\u00fdhody zalo\u017een\u00ed nadace\" width=\"660\" height=\"440\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1552581234-26160f608093.jpeg\/w=300,h=200 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1552581234-26160f608093.jpeg\/w=1024,h=683 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1552581234-26160f608093.jpeg\/w=45,h=30 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1552581234-26160f608093.jpeg\/w=350,h=233 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1552581234-26160f608093.jpeg\/w=250,h=167 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1552581234-26160f608093.jpeg\/w=1386 1386w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" title=\"\"><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Jak_Zalozit_Nadaci\"><\/span><span style=\"font-weight: 400;\">Jak Zalo\u017eit Nadaci?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Va\u0161e neziskov\u00e1 organizace by m\u011bla b\u00fdt postavena na pevn\u00fdch z\u00e1kladech a p\u0159ehlednosti. Jasn\u00e1 vize a hodnoty zaji\u0161\u0165uj\u00ed dob\u0159e \u0159\u00edzenou a silnou organizaci. Pro p\u0159im\u011b\u0159en\u00fd z\u00e1klad si s sebou vezm\u011bte n\u00e1sleduj\u00edc\u00ed v\u011bci:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zvolte n\u00e1zev sv\u00e9 neziskov\u00e9 organizace.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifikujte a uve\u010fte pot\u0159ebu\/probl\u00e9m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vymyslete a nab\u00eddn\u011bte \u0159e\u0161en\u00ed tohoto probl\u00e9mu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Definujte populaci.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stanovte si vizi a hodnoty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vymyslete relevantn\u00ed posl\u00e1n\u00ed.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"1_Vyber_Nazvu_pro_Vasi_Neziskovou_Organizaci\"><\/span><span style=\"font-weight: 400;\">1. V\u00fdb\u011br N\u00e1zvu pro Va\u0161i Neziskovou Organizaci<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Na za\u010d\u00e1tku je tak\u00e9 t\u0159eba zvolit n\u00e1zev neziskov\u00e9 organizace. Neziskovou organizaci m\u016f\u017eete pojmenovat mnoha zp\u016fsoby. D\u00e1 se v\u0161ak \u0159\u00edci, \u017ee byste m\u011bli zvolit jedine\u010dn\u00fd n\u00e1zev, kter\u00fd n\u011bjak\u00fdm zp\u016fsobem souvis\u00ed s hlavn\u00ed \u010dinnost\u00ed va\u0161\u00ed neziskov\u00e9 organizace. Proto\u017ee toto rozhodnut\u00ed ud\u00e1 t\u00f3n a ovlivn\u00ed zna\u010dku va\u0161\u00ed neziskov\u00e9 organizace na dlouh\u00e1 l\u00e9ta dop\u0159edu, je moudr\u00e9 v\u011bnovat tomuto rozhodnut\u00ed \u010das.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jak vybrat n\u00e1zev pro neziskovou organizaci?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vyzkou\u0161ejte brainstorming se sv\u00fdm t\u00fdmem nebo s p\u0159\u00e1teli a zn\u00e1m\u00fdmi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pod\u00edvejte se, kter\u00e1 jm\u00e9na zn\u011bj\u00ed inspirativn\u011b a kter\u00e1 jsou zapamatovateln\u00e1.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u011bjte na pam\u011bti posl\u00e1n\u00ed va\u0161\u00ed neziskov\u00e9 organizace, jej\u00ed hlavn\u00ed \u010dinnosti, \u010dleny nebo i m\u00edsto, kde se nach\u00e1z\u00edte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ujist\u011bte se, \u017ee n\u00e1zev va\u0161\u00ed neziskov\u00e9 organizace je snadno vysloviteln\u00fd a zapamatovateln\u00fd. Pou\u017e\u00edvejte popisn\u00e1 slova, ale sna\u017ete se to nep\u0159eh\u00e1n\u011bt ani n\u00e1zev p\u0159\u00edli\u0161 neprodlu\u017eovat. Nepou\u017e\u00edvejte technick\u00fd\/oborov\u00fd \u017eargon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zkratky jsou dobr\u00e9, pokud je pou\u017e\u00edv\u00e1te spr\u00e1vn\u011b.<\/span><\/li>\n<\/ul>\n<p><b>Pozn\u00e1mka: <\/b><span style=\"font-weight: 400;\">Je vhodn\u00e9 ov\u011b\u0159it si dostupnost webov\u00fdch dom\u00e9n, proto\u017ee to m\u016f\u017ee ovlivnit n\u00e1zev, kter\u00fd si vyberete.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Po v\u00fdb\u011bru n\u00e1zvu byste m\u011bli zkontrolovat, zda n\u00e1zev ji\u017e nen\u00ed ochrannou zn\u00e1mkou jin\u00e9 spole\u010dnosti. <\/span><span style=\"font-weight: 400;\">Jak ji\u017e bylo zm\u00edn\u011bno, abyste z\u00edskali finan\u010dn\u00ed prost\u0159edky, mus\u00edte b\u00fdt schopni prok\u00e1zat, \u017ee existuje dostate\u010dn\u00e1 pot\u0159eba slu\u017eeb va\u0161\u00ed organizace a \u017ee va\u0161e organizace je tak\u00e9 vybavena k tomu, aby tuto pot\u0159ebu uspokojila. <\/span><span style=\"font-weight: 400;\">Pot\u00e9, co jste identifikovali pot\u0159ebu, \u0159e\u0161en\u00ed a populaci (co\u017e jste pravd\u011bpodobn\u011b ji\u017e ud\u011blali v kroku 1), je na \u010dase prom\u011bnit je v jasn\u00e9 a siln\u00e9 prohl\u00e1\u0161en\u00ed o posl\u00e1n\u00ed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Vytvoreni_Velkeho_Poslani\"><\/span><span style=\"font-weight: 400;\">2. Vytvo\u0159en\u00ed Velk\u00e9ho Posl\u00e1n\u00ed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dobr\u00e1 mise je z\u00e1sadn\u00ed. M\u016f\u017ee pomoci va\u0161\u00ed neziskov\u00e9 organizaci ujasnit si jej\u00ed \u00fa\u010del a m\u016f\u017ee b\u00fdt velmi motivuj\u00edc\u00ed pro zam\u011bstnance a dobrovoln\u00edky. Vys\u00edl\u00e1 siln\u00e9 poselstv\u00ed o tom, za \u010d\u00edm si stoj\u00edte, a pokud je jasn\u011b pops\u00e1no a sd\u011bleno, usm\u011br\u0148uje va\u0161i energii a soust\u0159ed\u011bn\u00ed a pom\u00e1h\u00e1 v\u00e1m p\u0159i pozd\u011bj\u0161\u00edm rozhodov\u00e1n\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O tom, jak napsat skv\u011bl\u00e9 prohl\u00e1\u0161en\u00ed o posl\u00e1n\u00ed neziskov\u00e9 organizace, jsme napsali cel\u00fd \u010dl\u00e1nek, ale zde v\u00e1m uk\u00e1\u017eeme n\u011bkolik z\u00e1kladn\u00edch pokyn\u016f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ujist\u011bte se, \u017ee posl\u00e1n\u00ed va\u0161\u00ed neziskov\u00e9 organizace je jednozna\u010dn\u00e9, jednoduch\u00e9 a srozumiteln\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dob\u0159e formulovan\u00e9 posl\u00e1n\u00ed by m\u011blo b\u00fdt tak\u00e9 kr\u00e1tk\u00e9 a v\u00fdsti\u017en\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posl\u00e1n\u00ed by m\u011blo p\u0159edev\u0161\u00edm informovat ostatn\u00ed o tom, co d\u011bl\u00e1te, a b\u00fdt vod\u00edtkem pro \u010dleny va\u0161eho t\u00fdmu a z\u00fa\u010dastn\u011bn\u00e9 strany.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dobr\u00e9 programov\u00e9 prohl\u00e1\u0161en\u00ed, kter\u00e9 v\u00edt\u00e1 p\u0159\u00edsp\u011bvky v\u0161ech, se pravideln\u011b reviduje a sd\u00edl\u00ed se v\u0161emi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ujist\u011bte se, \u017ee se nejedn\u00e1 o marketingov\u00fd slogan, \u017ee nepou\u017e\u00edv\u00e1 odborn\u00fd jazyk a \u017ee neobsahuje m\u00f3dn\u00ed slova a obecnosti.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dobr\u00e9 programov\u00e9 prohl\u00e1\u0161en\u00ed v\u00e1m pom\u016f\u017ee vytvo\u0159it pevn\u00fd z\u00e1klad pro vypracov\u00e1n\u00ed pl\u00e1nu a p\u0159i zakl\u00e1d\u00e1n\u00ed nadace v\u00e1s povede k tomu, abyste do sv\u00e9 organizace p\u0159il\u00e1kali ty spr\u00e1vn\u00e9 lidi.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Nez_Zalozite_Nadaci_Urcete_si_Vizi_a_Hodnoty_Organizace\"><\/span><span style=\"font-weight: 400;\">3. Ne\u017e Zalo\u017e\u00edte Nadaci, Ur\u010dete si Vizi a Hodnoty Organizace<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I kdy\u017e va\u0161e vize m\u016f\u017ee obsahovat n\u011bkter\u00e9 prvky va\u0161eho posl\u00e1n\u00ed, m\u011bla by b\u00fdt je\u0161t\u011b progresivn\u011bj\u0161\u00ed. <\/span><span style=\"font-weight: 400;\">Va\u0161e vize je budoucnost, kterou chcete vytvo\u0159it; v\u00e1\u0161 velk\u00fd pl\u00e1n &#8211; jak chcete zm\u011bnit sv\u011bt. <\/span><span style=\"font-weight: 400;\">Zde je n\u011bkolik p\u0159\u00edklad\u016f velk\u00fdch viz\u00ed neziskov\u00fdch organizac\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u010cerven\u00fd k\u0159\u00ed\u017e<\/span><span style=\"font-weight: 400;\">: Pomoc lidem v nouzi. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WWF<\/span><span style=\"font-weight: 400;\">: Podporuje ohro\u017een\u00e1 zv\u00ed\u0159ata a jejich \u017eivotn\u00ed prost\u0159ed\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alzheimer Europe<\/span><span style=\"font-weight: 400;\">: Pomozte vyl\u00e9\u010dit Alzheimerovu chorobu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KWF<\/span><span style=\"font-weight: 400;\">: V\u00edce uzdraven\u00ed, m\u00e9n\u011b rakoviny a lep\u0161\u00ed kvalita \u017eivota.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cordaid<\/span><span style=\"font-weight: 400;\">: Zast\u00e1v\u00e1me se lid\u00ed v nouzi.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Va\u0161e <\/span>hodnoty <span style=\"font-weight: 400;\">jsou ide\u00e1ln\u00ed vlastnosti a kvality, kter\u00e9 v\u00e1m pomohou naplnit va\u0161e posl\u00e1n\u00ed a uskute\u010dnit va\u0161i vizi. Organiza\u010dn\u00ed hodnoty neziskov\u00e9 organizace jsou nejpevn\u011bj\u0161\u00ed p\u0159esv\u011bd\u010den\u00ed, kter\u00fdmi se \u0159\u00edd\u00ed \u010dinnost organizace, sjednocuj\u00ed jej\u00ed zam\u011bstnance a definuj\u00ed jej\u00ed zna\u010dku. Jsou to abstraktn\u00ed my\u0161lenky, kter\u00e9 \u0159\u00edd\u00ed my\u0161len\u00ed a \u010dinnost organizace. <\/span><span style=\"font-weight: 400;\">Nap\u0159\u00edklad,<\/span><\/p>\n<p><b><i>Respekt &#8211; <\/i><\/b><i><span style=\"font-weight: 400;\">Ke v\u0161em lidem se chov\u00e1me d\u016fstojn\u011b a s respektem.<\/span><\/i><\/p>\n<p><b><i>Spr\u00e1vcovstv\u00ed &#8211; <\/i><\/b><i><span style=\"font-weight: 400;\">Ct\u00edme na\u0161e d\u011bdictv\u00ed t\u00edm, \u017ee jsme soci\u00e1ln\u011b, finan\u010dn\u011b a ekologicky odpov\u011bdn\u00ed.<\/span><\/i><\/p>\n<p><b><i>Etika &#8211; <\/i><\/b><i><span style=\"font-weight: 400;\">Sna\u017e\u00edme se dodr\u017eovat nejvy\u0161\u0161\u00ed etick\u00e9 standardy.<\/span><\/i><\/p>\n<p><b><i>Nau\u010dit se &#8211; <\/i><\/b><i><span style=\"font-weight: 400;\">Vyz\u00fdv\u00e1me se navz\u00e1jem, abychom usilovali o dokonalost a neust\u00e1le se u\u010dili.<\/span><\/i><\/p>\n<p><b><i>Inovace &#8211; <\/i><\/b><i><span style=\"font-weight: 400;\">Podporujeme neust\u00e1l\u00e9 zlep\u0161ov\u00e1n\u00ed, odv\u00e1\u017enou kreativitu a zm\u011bny.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Proto tento krok nevynech\u00e1vejte! M\u016f\u017ee b\u00fdt l\u00e1kav\u00e9 n\u011bkter\u00e9 z t\u011bchto prac\u00ed vynechat, proto\u017ee si mo\u017en\u00e1 mysl\u00edte, \u017ee va\u0161e po\u010d\u00e1te\u010dn\u00ed n\u00e1pady jsou dostate\u010dn\u00e9 a \u017ee pr\u00e1ce na &#8220;t\u011bchto praktick\u00fdch v\u011bcech&#8221; by m\u011bla m\u00edt p\u0159ednost. <\/span><span style=\"font-weight: 400;\">To v\u0161ak m\u016f\u017ee p\u0159in\u00e1\u0161et zna\u010dn\u00e1 rizika, proto\u017ee va\u0161e posl\u00e1n\u00ed, vize a hodnoty budou nejd\u016fle\u017eit\u011bj\u0161\u00ed pro p\u0159ij\u00edm\u00e1n\u00ed mnoha d\u016fle\u017eit\u00fdch rozhodnut\u00ed, kter\u00e1 budou m\u00edt dlouhodob\u00fd dopad na va\u0161i organizaci.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Pripravte_si_Podrobny_Podnikatelsky_Plan\"><\/span><span style=\"font-weight: 400;\">4. P\u0159ipravte si Podrobn\u00fd Podnikatelsk\u00fd Pl\u00e1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u011bkte\u0159\u00ed zakladatel\u00e9 neziskov\u00fdch organizac\u00ed se rozhodnou najmout nebo zam\u011bstnat dobrovoln\u00edky p\u0159ed vytvo\u0159en\u00edm pl\u00e1nu, ale my doporu\u010dujeme postupovat opa\u010dn\u011b. Teprve kdy\u017e m\u00e1te pl\u00e1n, m\u016f\u017eete odhadnout p\u0159\u00edjmy, n\u00e1klady a talent, kter\u00fd pot\u0159ebujete a kter\u00fd si m\u016f\u017eete dovolit. <\/span><span style=\"font-weight: 400;\">Proto p\u0159i zakl\u00e1d\u00e1n\u00ed nadace investujte \u010das p\u0159edem do vypracov\u00e1n\u00ed podrobn\u00e9ho pl\u00e1nu. Takov\u00fd pl\u00e1n poskytuje strukturu a discipl\u00ednu pro zv\u00e1\u017een\u00ed kriticky d\u016fle\u017eit\u00fdch strategick\u00fdch a operativn\u00edch ot\u00e1zek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne\u017e za\u010dnete ps\u00e1t podnikatelsk\u00fd pl\u00e1n pro svou neziskovou organizaci, je vhodn\u00e9 prov\u00e9st dal\u0161\u00ed pr\u016fzkum trhu (krom\u011b pr\u016fzkumu, kter\u00fd jste ji\u017e provedli pro anal\u00fdzu pot\u0159eb a ur\u010den\u00ed c\u00edlov\u00e9 skupiny). Pono\u0159te se do sv\u00fdch demografick\u00fdch \u00fadaj\u016f. Pokud nap\u0159\u00edklad zakl\u00e1d\u00e1te neziskovou organizaci nebo nadaci, kter\u00e1 se zam\u011b\u0159uje na gramotnost a o kter\u00e9 si mysl\u00edte, \u017ee bude \u0159e\u0161it pot\u0159eby mlad\u00fdch lid\u00ed ve va\u0161\u00ed oblasti, mus\u00edte samoz\u0159ejm\u011b v\u011bd\u011bt, kolik je ve va\u0161\u00ed oblasti \u0161kol, kolik je ve va\u0161\u00ed oblasti nebo komunit\u011b rodin a kolik mlad\u00fdch lid\u00ed m\u00e1 doma p\u0159\u00edstup k po\u010d\u00edta\u010di.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vynikaj\u00edc\u00ed podnikatelsk\u00fd pl\u00e1n neziskov\u00e9 organizace stanov\u00ed pl\u00e1n na p\u0159\u00ed\u0161t\u00edch t\u0159i a\u017e p\u011bt let va\u0161\u00ed \u010dinnosti. Bez ohledu na velikost nebo finan\u010dn\u00ed situaci vytv\u00e1\u0159\u00edte p\u0159i tvorb\u011b podnikatelsk\u00e9ho pl\u00e1nu pro neziskovou organizaci v podstat\u011b pl\u00e1n, jak bude va\u0161e neziskov\u00e1 organizace fungovat, kdo je za co zodpov\u011bdn\u00fd a jak chcete dos\u00e1hnout sv\u00fdch c\u00edl\u016f. Zde jsou z\u00e1kladn\u00ed stavebn\u00ed kameny neziskov\u00e9ho podnikatelsk\u00e9ho pl\u00e1nu:<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Shrnuti_managementu_nadace_Founding_Foundation\"><\/span><span style=\"font-weight: 400;\">Shrnut\u00ed managementu nadace Founding Foundation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tato \u010d\u00e1st by m\u011bla b\u00fdt prvn\u00ed \u010d\u00e1st\u00ed va\u0161eho podnikatelsk\u00e9ho pl\u00e1nu, ale m\u011bla by b\u00fdt naps\u00e1na jako posledn\u00ed. M\u011bla by popisovat posl\u00e1n\u00ed a \u00fa\u010del va\u0161\u00ed neziskov\u00e9 organizace, shrnovat anal\u00fdzu trhu (kter\u00e1 prokazuje prokazatelnou pot\u0159ebu) a vysv\u011btlovat, jak\u00fdm zp\u016fsobem bude va\u0161e neziskov\u00e1 organizace tuto pot\u0159ebu napl\u0148ovat. <\/span><span style=\"font-weight: 400;\">Ne\u017e za\u010dnete popisovat sv\u00e9 programy nebo slu\u017eby, napi\u0161te o sv\u00e9m posl\u00e1n\u00ed, vizi a hodnot\u00e1ch.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Produkty_programy_a_sluzby\"><\/span><span style=\"font-weight: 400;\">Produkty, programy a slu\u017eby<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V t\u00e9to \u010d\u00e1sti podrobn\u011b popi\u0161te produkty a slu\u017eby, kter\u00e9 bude va\u0161e neziskov\u00e1 organizace nab\u00edzet. Kdo z toho bude m\u00edt prosp\u011bch? Jak\u00e9 jsou va\u0161e c\u00edle zalo\u017een\u00e9 na v\u00fdsledc\u00edch a jak jich chcete dos\u00e1hnout? Jak va\u0161e programy a slu\u017eby p\u0159isp\u00edvaj\u00ed k pozitivn\u00ed zm\u011bn\u011b?<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Marketingovy_plan\"><\/span><span style=\"font-weight: 400;\">Marketingov\u00fd pl\u00e1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vysv\u011btlete trendy na trhu a proka\u017ete pot\u0159ebu slu\u017eeb va\u0161\u00ed neziskov\u00e9 organizace. Jak budete tyto aktivity propagovat? Kter\u00e9 kan\u00e1ly k tomu pou\u017eijete?<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Operacni_plan\"><\/span><span style=\"font-weight: 400;\">Opera\u010dn\u00ed pl\u00e1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Jak vypadaj\u00ed va\u0161e ka\u017edodenn\u00ed aktivity? Ur\u010dete svou organiza\u010dn\u00ed strukturu. P\u0159i strukturov\u00e1n\u00ed organizace ur\u010dete, \u010deho budou jednotliv\u00e9 role dosahovat. A kde se usad\u00edte?<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Dopad_planu\"><\/span><span style=\"font-weight: 400;\">Dopad pl\u00e1nu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Popi\u0161te zm\u011bnu, kterou chcete uskute\u010dnit. Jak\u00fdch konkr\u00e9tn\u00edch c\u00edl\u016f chcete dos\u00e1hnout? Jak budete m\u011b\u0159it zm\u011bnu, kterou prov\u00e1d\u00edte? Jak vyu\u017eijete to, co jste <\/span><span style=\"font-weight: 400;\">nau\u010dit se to a pod\u011blit se o to s ostatn\u00edmi?<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Financni_plan\"><\/span><span style=\"font-weight: 400;\">Finan\u010dn\u00ed pl\u00e1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Jak\u00e1 je va\u0161e finan\u010dn\u00ed situace? P\u0159ilo\u017ete v\u00fdkazy pen\u011b\u017en\u00edch tok\u016f, rozvahy a v\u00fdkazy zisk\u016f a ztr\u00e1t (pokud jsou k dispozici). Stanovte si rozpo\u010det. Jak je zaru\u010den p\u0159\u00edjem? Jak\u00e9 jsou potenci\u00e1ln\u00ed zdroje p\u0159\u00edjm\u016f? Kolik pen\u011bz pot\u0159ebujete na za\u010d\u00e1tek a kolik na udr\u017een\u00ed? Jak\u00e9 jsou po\u010d\u00e1te\u010dn\u00ed n\u00e1klady? Existuj\u00ed je\u0161t\u011b mezery?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159e\u010dt\u011bte si n\u00e1\u0161 \u010dl\u00e1nek o tom, jak napsat solidn\u00ed startovn\u00ed podnikatelsk\u00fd pl\u00e1n neziskov\u00e9 nadace.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41087 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1581291518857-4e27b48ff24e.jpeg\/w=300,h=200\" alt=\"zalo\u017eit nadaci\" width=\"660\" height=\"440\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1581291518857-4e27b48ff24e.jpeg\/w=300,h=200 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1581291518857-4e27b48ff24e.jpeg\/w=1024,h=683 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1581291518857-4e27b48ff24e.jpeg\/w=45,h=30 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1581291518857-4e27b48ff24e.jpeg\/w=350,h=233 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1581291518857-4e27b48ff24e.jpeg\/w=250,h=167 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1581291518857-4e27b48ff24e.jpeg\/w=64,h=43 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1581291518857-4e27b48ff24e.jpeg\/w=1386 1386w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" title=\"\"><\/h2>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"5_Vybudujte_Silny_a_Motivovany_Tym_Vedoucich_Pracovniku\"><\/span><span style=\"font-weight: 400;\">5. Vybudujte Siln\u00fd a Motivovan\u00fd T\u00fdm Vedouc\u00edch Pracovn\u00edk\u016f <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pro \u00fasp\u011b\u0161n\u00e9 veden\u00ed neziskov\u00e9 organizace nebo zalo\u017een\u00ed nadace jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed dob\u0159\u00ed lid\u00e9. <\/span><span style=\"font-weight: 400;\">Mus\u00edte naj\u00edt partnery, kte\u0159\u00ed sd\u00edlej\u00ed va\u0161e nad\u0161en\u00ed pro misi. Vytvo\u0159en\u00ed d\u016fv\u011bryhodn\u00e9 struktury veden\u00ed a s\u00edt\u011b nad\u0161en\u00fdch a anga\u017eovan\u00fdch jednotlivc\u016f je jedin\u00fdm zp\u016fsobem, jak zajistit, aby va\u0161e neziskov\u00e1 organizace prosperovala.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pod\u00edvejme se na t\u0159i kl\u00ed\u010dov\u00e9 skupiny lid\u00ed, kter\u00e9 jsou pro ka\u017edou neziskovou organizaci nepostradateln\u00e9.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Clenove_predstavenstva\"><\/span>\u010clenov\u00e9 p\u0159edstavenstva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Naj\u00edm\u00e1n\u00ed skv\u011bl\u00fdch \u010dlen\u016f spr\u00e1vn\u00ed rady je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch proces\u016f p\u0159i zakl\u00e1d\u00e1n\u00ed nadace. Va\u0161e p\u0159edstavenstvo je v kone\u010dn\u00e9m d\u016fsledku zodpov\u011bdn\u00e9 za dodr\u017eov\u00e1n\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f, strategick\u00e9 rozhodov\u00e1n\u00ed, podporu ka\u017edodenn\u00edho provozu, n\u00e1bor zam\u011bstnanc\u016f a celou \u0159adu podobn\u00fdch \u00fakol\u016f. <\/span><span style=\"font-weight: 400;\">Zva\u017ete, jak\u00e9 znalosti, dovednosti, schopnosti a dal\u0161\u00ed vlastnosti by m\u011bl m\u00edt dobr\u00fd kandid\u00e1t, aby se stal ide\u00e1ln\u00edm vedouc\u00edm pracovn\u00edkem va\u0161\u00ed neziskov\u00e9 organizace, a kter\u00e9 z t\u011bchto vlastnost\u00ed jsou pro v\u00e1s nejd\u016fle\u017eit\u011bj\u0161\u00ed?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Upozorn\u011bn\u00ed: \u010dlenov\u00e9 spr\u00e1vn\u00ed rady nemohou b\u00fdt placeni. Tuto skute\u010dnost mus\u00edte uv\u00e9st ve sv\u00fdch stanov\u00e1ch a v \u017e\u00e1dosti 1023. Zakladatel m\u016f\u017ee b\u00fdt placen, pokud p\u016fsob\u00ed ve funkci zam\u011bstnance, nap\u0159\u00edklad \u0159editele nebo prezidenta. Pokud jsou zam\u011bstn\u00e1ni, mohou v rad\u011b zasedat pouze jako &#8220;\u010dlenov\u00e9 bez hlasovac\u00edho pr\u00e1va&#8221;.<\/span><\/i><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Personal\"><\/span><span style=\"font-weight: 400;\">Person\u00e1l<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mezi pracovn\u00edky, kter\u00e9 neziskov\u00e9 organizace obvykle p\u0159ij\u00edmaj\u00ed na za\u010d\u00e1tku, pat\u0159\u00ed mana\u017eer pro \u010dlenstv\u00ed, mana\u017eer komunikace, mana\u017eer fundraisingu nebo mana\u017eer akc\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00fdb\u011br rol\u00ed opravdu hodn\u011b z\u00e1vis\u00ed na va\u0161em opera\u010dn\u00edm pl\u00e1nu a typu neziskov\u00e9 organizace. Pokud je jednou z va\u0161ich hlavn\u00edch \u010dinnost\u00ed po\u0159\u00e1d\u00e1n\u00ed akc\u00ed, m\u011bli byste zv\u00e1\u017eit p\u0159ijet\u00ed mana\u017eera akc\u00ed. Pokud je va\u0161e neziskov\u00e1 organizace klubem nebo sdru\u017een\u00edm, m\u016f\u017ee b\u00fdt nezbytnou pozic\u00ed mana\u017eer pro \u010dlenstv\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na rozd\u00edl od spr\u00e1vn\u00ed rady a dobrovoln\u00edk\u016f jsou zam\u011bstnanci obvykle placeni. Proto si mus\u00edte ur\u010dit, kolik m\u016f\u017eete na platy vynalo\u017eit. P\u0159em\u00fd\u0161lejte o r\u016fzn\u00fdch v\u00fdhod\u00e1ch, kter\u00e9 m\u016f\u017eete sv\u00fdm zam\u011bstnanc\u016fm nab\u00eddnout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chcete-li najmout ten nejlep\u0161\u00ed t\u00fdm, napi\u0161te jasn\u00e9 popisy pracovn\u00edch pozic s popsan\u00fdmi ukazateli \u00fasp\u011bchu, kl\u00ed\u010dov\u00fdmi povinnostmi a kl\u00ed\u010dov\u00fdmi cestami vzd\u011bl\u00e1v\u00e1n\u00ed\/r\u016fstu. Va\u0161e posl\u00e1n\u00ed by m\u011blo b\u00fdt zakotveno v\u0161ude, tak\u017ee naj\u00edmejte \u010dleny t\u00fdmu, kte\u0159\u00ed jsou pro tuto pr\u00e1ci skute\u010dn\u011b zap\u00e1len\u00ed. <\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Dobrovolnici\"><\/span><span style=\"font-weight: 400;\">Dobrovoln\u00edci<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mnoho neziskov\u00fdch organizac\u00ed se p\u0159i sv\u00e9 \u010dinnosti spol\u00e9h\u00e1 na dobrovoln\u00edky. P\u0159ed n\u00e1borem dobrovoln\u00edk\u016f to pe\u010dliv\u011b zva\u017ete:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kolik \u010dasu o\u010dek\u00e1v\u00e1te, \u017ee dobrovoln\u00edci v\u011bnuj\u00ed ka\u017ed\u00fd t\u00fdden?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kolik dobrovoln\u00edk\u016f pot\u0159ebujete na podporu ka\u017edodenn\u00edch \u010dinnost\u00ed?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zva\u017ete, zda va\u0161i dobrovoln\u00edci pot\u0159ebuj\u00ed speci\u00e1ln\u00ed dovednosti, a pokud ano, kde je m\u016f\u017eete z\u00edskat?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budete \u0161kolit sv\u00e9 dobrovoln\u00edky? Pokud ano, kolik \u010dasu a \u00fasil\u00ed jste ochotni do \u0161kolen\u00ed investovat?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budou p\u0159\u00edle\u017eitosti pro dobrovoln\u00edky osobn\u00ed nebo online?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u0161echny tyto ot\u00e1zky v\u00e1m pomohou vytvo\u0159it popisy dobrovolnick\u00fdch rol\u00ed a propagovat p\u0159\u00edle\u017eitosti. Nezapome\u0148te se s dobrovoln\u00edky pod\u011blit o sv\u00e9 posl\u00e1n\u00ed a usnadn\u011bte jim p\u0159ihl\u00e1\u0161en\u00ed!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed informace o n\u00e1boru a udr\u017een\u00ed skv\u011bl\u00fdch dobrovoln\u00edk\u016f.<\/span><\/p>\n<p><b>Profesion\u00e1ln\u00ed tip: <\/b><span style=\"font-weight: 400;\">Ne\u017e za\u010dnete ofici\u00e1ln\u011b zam\u011bstn\u00e1vat lidi (a dokonce i kdy\u017e je nezam\u011bstn\u00e1te), mus\u00ed va\u0161e neziskov\u00e1 organizace z\u00edskat RSIN. Budete ji tak\u00e9 pot\u0159ebovat k otev\u0159en\u00ed bankovn\u00edho \u00fa\u010dtu pro svou organizaci a k vypln\u011bn\u00ed mnoha nezbytn\u00fdch registra\u010dn\u00edch formul\u00e1\u0159\u016f vy\u017eadovan\u00fdch m\u00edstn\u00ed samospr\u00e1vou. \u017d\u00e1dost o RSIN m\u016f\u017eete podat na adrese <\/span><span style=\"font-weight: 400;\">webov\u00e9 str\u00e1nky obchodn\u00ed komory<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41094 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1531206715517-5c0ba140b2b8.jpeg\/w=300,h=200\" alt=\"zalo\u017eit nadaci\" width=\"660\" height=\"440\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1531206715517-5c0ba140b2b8.jpeg\/w=300,h=200 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1531206715517-5c0ba140b2b8.jpeg\/w=1024,h=683 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1531206715517-5c0ba140b2b8.jpeg\/w=45,h=30 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1531206715517-5c0ba140b2b8.jpeg\/w=350,h=233 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1531206715517-5c0ba140b2b8.jpeg\/w=250,h=167 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1531206715517-5c0ba140b2b8.jpeg\/w=64,h=43 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1531206715517-5c0ba140b2b8.jpeg\/w=1350 1350w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" title=\"\"><\/h2>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"6_Vybudujte_si_Identitu_v_Nadaci\"><\/span><span style=\"font-weight: 400;\">6. Vybudujte si Identitu v Nadaci<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Pozn\u00e1mka: Pokud v\u00e1m to vyhovuje l\u00e9pe, m\u016f\u017eete to prov\u00e9st tak\u00e9 v kroku 2 &#8211; hned pot\u00e9, co definujete sv\u00e9 posl\u00e1n\u00ed, vizi a hodnoty.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Jakmile m\u00e1te sv\u00e9 posl\u00e1n\u00ed, vizi a hodnoty, mus\u00edte vytvo\u0159it strategie, kter\u00e9 je sd\u011bl\u00ed okoln\u00edmu sv\u011btu. Uvnit\u0159 organizace je tak\u00e9 d\u016fle\u017eit\u00e9, aby ka\u017ed\u00fd ch\u00e1pal, co va\u0161e organizace p\u0159edstavuje a pro\u010d. Pokud jde o c\u00edle a priority, mus\u00ed b\u00fdt v\u0161ichni na stejn\u00e9 vln\u011b, aby se vytvo\u0159ila jednotn\u00e1 identita zna\u010dky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159e\u010dt\u011bte si tento \u010dl\u00e1nek, kter\u00fd jsme pro v\u00e1s napsali, abyste se dozv\u011bd\u011bli v\u00edce o tom, jak dodr\u017eovat strategii zna\u010dky jako neziskov\u00e1 organizace.<\/span><\/p>\n<p><b>Na zna\u010dce z\u00e1le\u017e\u00ed<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dobr\u00fd branding neziskov\u00fdch organizac\u00ed pom\u00e1h\u00e1 sjednotit v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany, pom\u00e1h\u00e1 v\u00e1m vyniknout, p\u0159edat va\u0161e poselstv\u00ed a vybudovat d\u016fv\u011bru publika. Krom\u011b toho m\u00e1 z\u00e1sadn\u00ed v\u00fdznam pro \u00fasp\u011b\u0161n\u00e9 <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f<\/a> a v\u011bt\u0161\u00ed anga\u017eovanost.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Zna\u010dka je v\u00edc ne\u017e jen jej\u00ed vizu\u00e1ln\u00ed identita: n\u00e1zev, logo a grafick\u00fd design. Zna\u010dka je konstrukce v mysl\u00edch t\u011bch, kte\u0159\u00ed ji znaj\u00ed. A spr\u00e1va zna\u010dky je pr\u00e1ce na \u0159\u00edzen\u00ed v\u0161ech t\u011bchto asociac\u00ed. <\/span><\/i><span style=\"font-weight: 400;\">P\u0159i budov\u00e1n\u00ed zna\u010dky je d\u016fle\u017eit\u00e9 vych\u00e1zet z demografick\u00fdch \u00fadaj\u016f, abyste mohli p\u0159izp\u016fsobit komunikaci p\u0159esn\u011b jejich pot\u0159eb\u00e1m. <\/span><span style=\"font-weight: 400;\">P\u0159em\u00fd\u0161lejte o vynikaj\u00edc\u00edm logu va\u0161\u00ed organizace &#8211; jednoduch\u00e9m, ale p\u0159esv\u011bd\u010div\u00e9m, pohybliv\u00e9m a rozpoznateln\u00e9m, zapamatovateln\u00e9m a sd\u011bluj\u00edc\u00edm, kdo jste.<\/span><\/p>\n<p><b>Profesion\u00e1ln\u00ed tip: <\/b><span style=\"font-weight: 400;\">Pro zaji\u0161t\u011bn\u00ed konzistence vytvo\u0159te jednoduch\u00e9ho pr\u016fvodce zna\u010dkou neziskov\u00e9 organizace, kter\u00fd zachycuje kl\u00ed\u010dov\u00e9 prvky designu, typografii, logo a dal\u0161\u00ed prvky zna\u010dky. Ujist\u011bte se, \u017ee p\u0159\u00edru\u010dka obsahuje pravidla, co je a co nen\u00ed povoleno p\u0159i pou\u017e\u00edv\u00e1n\u00ed t\u011bchto prvk\u016f online a offline. M\u016f\u017eete nap\u0159\u00edklad jasn\u011b stanovit, \u017ee va\u0161e logo nesm\u00ed b\u00fdt m\u011bn\u011bno nebo pou\u017e\u00edv\u00e1no na ur\u010dit\u00e9m pozad\u00ed \u010di v ur\u010dit\u00fdch souvislostech.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"7_Legalizace_Neziskove_Organizace\"><\/span><span style=\"font-weight: 400;\">7. Legalizace Neziskov\u00e9 Organizace<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Legalizace va\u0161\u00ed neziskov\u00e9 organizace je n\u011bkolikastup\u0148ov\u00fd proces:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u00fdb\u011br n\u00e1zvu organizace<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jmenov\u00e1n\u00ed spr\u00e1vn\u00ed rady<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ur\u010den\u00ed pr\u00e1vn\u00ed struktury<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u0159edkl\u00e1d\u00e1n\u00ed dokument\u016f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u017d\u00e1dost o osvobozen\u00ed od dan\u011b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Z\u00edsk\u00e1n\u00ed po\u017eadovan\u00fdch licenc\u00ed<\/span><\/li>\n<\/ul>\n<p><b>Existuj\u00ed r\u016fzn\u00e9 typy neziskov\u00fdch organizac\u00ed.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Existuj\u00ed tak\u00e9 r\u016fzn\u00e9 typy neziskov\u00fdch organizac\u00ed (nap\u0159\u00edklad trusty, sdru\u017een\u00ed, nadace, korporace atd.) a jejich struktura se m\u016f\u017ee v jednotliv\u00fdch st\u00e1tech li\u0161it. St\u00e1tn\u00ed z\u00e1kony obvykle stanov\u00ed konkr\u00e9tn\u00ed pokyny, co je pro ka\u017ed\u00e9 ozna\u010den\u00ed vy\u017eadov\u00e1no. Nezapome\u0148te si pe\u010dliv\u011b p\u0159e\u010d\u00edst st\u00e1tn\u00ed p\u0159edpisy, abyste spr\u00e1vn\u011b nastavili pr\u00e1vn\u00ed strukturu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u011bli byste tak\u00e9 zv\u00e1\u017eit, jak tato specifika va\u0161\u00ed struktury ovliv\u0148uj\u00ed v\u00e1\u0161 da\u0148ov\u00fd status. Kdy\u017e r\u016fzn\u00e9 typy neziskov\u00fdch organizac\u00ed \u017e\u00e1daj\u00ed o osvobozen\u00ed od dan\u011b, mus\u00ed zajistit, aby jejich zp\u016fsob pr\u00e1ce odpov\u00eddal da\u0148ov\u00e9mu ur\u010den\u00ed, kter\u00e9 obdr\u017e\u00ed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41101 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1450101499163-c8848c66ca85.jpeg\/w=300,h=200\" alt=\"Legalizace neziskov\u00e9 organizace\" width=\"661\" height=\"440\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1450101499163-c8848c66ca85.jpeg\/w=300,h=200 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1450101499163-c8848c66ca85.jpeg\/w=1024,h=683 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1450101499163-c8848c66ca85.jpeg\/w=45,h=30 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1450101499163-c8848c66ca85.jpeg\/w=350,h=234 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1450101499163-c8848c66ca85.jpeg\/w=250,h=167 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1450101499163-c8848c66ca85.jpeg\/w=64,h=43 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1450101499163-c8848c66ca85.jpeg\/w=1350 1350w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" title=\"\"><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"8_Zajisteni_Bezpecneho_Financovani_pri_Zakladani_Nadace\"><\/span><span style=\"font-weight: 400;\">8. Zaji\u0161t\u011bn\u00ed Bezpe\u010dn\u00e9ho Financov\u00e1n\u00ed p\u0159i Zakl\u00e1d\u00e1n\u00ed Nadace <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pro neziskov\u00e9 organizace je identifikace <\/span><span style=\"font-weight: 400;\">zdroj\u016f financov\u00e1n\u00ed<\/span><span style=\"font-weight: 400;\"> a rozhodov\u00e1n\u00ed o modelu financov\u00e1n\u00ed pro jejich organizaci m\u016f\u017ee b\u00fdt jedn\u00edm z nejn\u00e1ro\u010dn\u011bj\u0161\u00edch \u00fakol\u016f. <\/span><span style=\"font-weight: 400;\">Neziskov\u00e1 organizace s nedostate\u010dn\u00fdm financov\u00e1n\u00edm pravd\u011bpodobn\u011b nevydr\u017e\u00ed na za\u010d\u00e1tku dostate\u010dn\u011b dlouho, aby mohla zah\u00e1jit robustn\u00ed <a href=\"https:\/\/whydonate.com\/en\/blog\/10-best-fundraising-ideas-to-raise-money\/\" target=\"_blank\" rel=\"noopener\">program fundraisingu<\/a>.<\/span><\/p>\n<p><b>Dotace a zalo\u017een\u00ed nadace<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nejb\u011b\u017en\u011bj\u0161\u00edm zp\u016fsobem, jak zajistit po\u010d\u00e1te\u010dn\u00ed financov\u00e1n\u00ed neziskov\u00e9 organizace, je \u017e\u00e1dat o granty. <\/span><span style=\"font-weight: 400;\">Granty jsou obvykle poskytov\u00e1ny neziskov\u00fdm organizac\u00edm na konkr\u00e9tn\u00ed program nebo \u00fa\u010del. Poskytovatel grantu se obvykle zam\u011b\u0159uje na ur\u010ditou skupinu obyvatel, ur\u010dit\u00e9 typy neziskov\u00fdch organizac\u00ed nebo ur\u010dit\u00e9 typy podpory (provozn\u00ed podpora, kapit\u00e1lov\u00e1 podpora nebo rozvoj programu).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Granty v\u00e1m sice mohou na za\u010d\u00e1tku poskytnout pen\u00edze rychleji ne\u017e mnoh\u00e9 jin\u00e9 zdroje financov\u00e1n\u00ed, ale \u017e\u00e1dat o n\u011b m\u016f\u017ee b\u00fdt \u010dasov\u011b velmi n\u00e1ro\u010dn\u00e9. Nejprve je pot\u0159eba \u010das na to, abyste si osvojili dovednosti pro psan\u00ed \u017e\u00e1dost\u00ed o granty, kter\u00e9 v\u00e1m p\u0159inesou granty, pak je pot\u0159eba \u010das na naps\u00e1n\u00ed \u017e\u00e1dosti o grant a pak m\u016f\u017ee chv\u00edli trvat, ne\u017e uvid\u00edte pen\u00edze na sv\u00e9m bankovn\u00edm \u00fa\u010dtu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zde jsou na\u0161e nejlep\u0161\u00ed tipy, o kter\u00fdch si m\u016f\u017eete p\u0159e\u010d\u00edst v\u00edce zde :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nejprve zva\u017ete, zda skute\u010dn\u011b m\u016f\u017eete splnit po\u017eadavky grantu, zda m\u00e1te vhodn\u00e9 zam\u011bstnance a dovednosti a zda m\u016f\u017eete v \u010dinnosti pokra\u010dovat i pot\u00e9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hledejte sponzory, jejich\u017e posl\u00e1n\u00ed a hodnoty se shoduj\u00ed s va\u0161imi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Za\u010dn\u011bte s mal\u00fdmi projekty, abyste z\u00edskali zku\u0161enosti s pod\u00e1v\u00e1n\u00edm \u017e\u00e1dost\u00ed o granty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prozkoumejte r\u016fzn\u00e9 mo\u017enosti dotac\u00ed a pe\u010dliv\u011b si vyberte tu nejvhodn\u011bj\u0161\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budujte vztahy a p\u0159ipravujte se.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investujte \u010das a prost\u0159edky do naps\u00e1n\u00ed skv\u011bl\u00e9 \u017e\u00e1dosti o grant.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u010dasn\u00e9 zaji\u0161t\u011bn\u00ed po\u010d\u00e1te\u010dn\u00edho financov\u00e1n\u00ed, bez ohledu na to, jak\u00fd model financov\u00e1n\u00ed pro svou neziskovou organizaci pozd\u011bji zvol\u00edte, je nejlep\u0161\u00edm zp\u016fsobem, jak zah\u00e1jit jej\u00ed misi.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41113 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1567427017947-545c5f8d16ad.jpeg\/w=300,h=216\" alt=\"zalo\u017een\u00ed nadace \" width=\"660\" height=\"475\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1567427017947-545c5f8d16ad.jpeg\/w=300,h=216 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1567427017947-545c5f8d16ad.jpeg\/w=1024,h=737 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1567427017947-545c5f8d16ad.jpeg\/w=42,h=30 42w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1567427017947-545c5f8d16ad.jpeg\/w=350,h=252 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1567427017947-545c5f8d16ad.jpeg\/w=250,h=180 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1567427017947-545c5f8d16ad.jpeg\/w=64,h=46 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/07\/photo-1567427017947-545c5f8d16ad.jpeg\/w=1283 1283w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" title=\"\"><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"9_Nyni_Zacnete_Vytvaret_Zaklad_pro_Prvni_Aktivity\"><\/span><span style=\"font-weight: 400;\">9. Nyn\u00ed Za\u010dn\u011bte Vytv\u00e1\u0159et Z\u00e1klad pro Prvn\u00ed Aktivity <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Jakmile jste ofici\u00e1ln\u011b jmenov\u00e1ni, m\u016f\u017eete za\u010d\u00edt d\u011blat pr\u00e1ci, kter\u00e1 v\u00e1s bav\u00ed. Tato v\u00e1\u0161e\u0148 v\u00e1s vedla p\u0159es n\u00e1ro\u010dn\u00fd proces zalo\u017een\u00ed nadace nebo neziskov\u00e9 organizace \u010di zalo\u017een\u00ed nadace, ale dostali jste se na druhou stranu &#8211; gratulujeme! Nyn\u00ed je \u010das za\u010d\u00edt s aktivitami:<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Zacnete_budovat_rozsahlou_sit\"><\/span><span style=\"font-weight: 400;\">Za\u010dn\u011bte budovat rozs\u00e1hlou s\u00ed\u0165<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Budov\u00e1n\u00ed profesion\u00e1ln\u00ed s\u00edt\u011b pro va\u0161i neziskovou organizaci m\u016f\u017ee m\u00edt na za\u010d\u00e1tku velk\u00e9 v\u00fdhody. Vytv\u00e1\u0159en\u00ed s\u00edt\u00ed m\u016f\u017ee pomoci zviditelnit va\u0161i pr\u00e1ci, p\u0159il\u00e1kat nov\u00e9 d\u00e1rce, zam\u011bstnance a dobrovoln\u00edky a propojit va\u0161i neziskovou organizaci se z\u00e1kladn\u00edmi zdroji, kter\u00e9 pot\u0159ebuje k zah\u00e1jen\u00ed \u010dinnosti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mo\u017en\u00e1 se budete muset spojit s dal\u0161\u00edmi neziskov\u00fdmi organizacemi ve va\u0161\u00ed oblasti nebo s neziskov\u00fdmi organizacemi v \u0161ir\u0161\u00edm regionu, kter\u00e9 maj\u00ed podobn\u00e9 posl\u00e1n\u00ed jako vy, s v\u00edce digit\u00e1ln\u00edmi kan\u00e1ly, jako jsou blogy nebo zpravodajsk\u00e9 kan\u00e1ly a dal\u0161\u00ed relevantn\u00ed medi\u00e1ln\u00ed kan\u00e1ly.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Vytvoreni_skvelych_webovych_stranek\"><\/span><span style=\"font-weight: 400;\">Vytvo\u0159en\u00ed skv\u011bl\u00fdch webov\u00fdch str\u00e1nek<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pokud jste tak je\u0161t\u011b neu\u010dinili, je nejvy\u0161\u0161\u00ed \u010das vytvo\u0159it si webov\u00e9 str\u00e1nky. Pravideln\u011b aktualizujte sv\u00e9 webov\u00e9 str\u00e1nky o nov\u00e9 \u010dl\u00e1nky, str\u00e1nky, fotografie a aktualizace. <\/span><span style=\"font-weight: 400;\">Pokud m\u00e1te z\u00e1jem za\u010d\u00edt blogovat, napsali jsme \u010dl\u00e1nek o tom. <\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">jak zalo\u017eit \u00fasp\u011b\u0161n\u00fd neziskov\u00fd web<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Existuje mnoho mo\u017enost\u00ed, jak si vytvo\u0159it webov\u00e9 str\u00e1nky, nap\u0159\u00edklad WordPress, Wix, Weebly a Squarespace, a existuj\u00ed i tv\u016frci webov\u00fdch str\u00e1nek, kte\u0159\u00ed v\u00e1m vytvo\u0159\u00ed webov\u00e9 str\u00e1nky na m\u00edru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Str\u00e1nky, kter\u00e9 m\u016f\u017eete um\u00edstit na sv\u016fj neziskov\u00fd web.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00davodn\u00ed str\u00e1nka (hlavn\u00ed v\u00fdzva k akci na t\u00e9to str\u00e1nce, spolu s novinkami, p\u0159edstaven\u00fdmi \u010dleny, nadch\u00e1zej\u00edc\u00edmi ud\u00e1lostmi a spoustou fotografi\u00ed);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Str\u00e1nka &#8220;O n\u00e1s&#8221; (p\u0159\u00edb\u011bh va\u0161\u00ed organizace, jej\u00ed posl\u00e1n\u00ed, vize a hodnoty, jako\u017e i profily zakladatele a sou\u010dasn\u00fdch \u010dlen\u016f spr\u00e1vn\u00ed rady);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Kontaktujte n\u00e1s&#8221; (s odkazy, jak v\u00e1s mohou lid\u00e9 kontaktovat, v\u010detn\u011b soci\u00e1ln\u00edch m\u00e9di\u00ed);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Darovac\u00ed str\u00e1nka (informace o d\u00e1rcovstv\u00ed, darovac\u00ed formul\u00e1\u0159 pro darov\u00e1n\u00ed online);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Str\u00e1nka &#8220;Join&#8221; (p\u0159ihl\u00e1\u0161ka dobrovoln\u00edka, voln\u00e1 m\u00edsta ve spr\u00e1vn\u00ed rad\u011b nebo pro zam\u011bstnance, informace o \u010dlensk\u00e9m programu);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zaregistrujte se do e-mailov\u00e9ho seznamu;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Akce (data a \u010dasy va\u0161ich nadch\u00e1zej\u00edc\u00edch akc\u00ed a n\u011bkter\u00e9 v\u00fdhody \u00fa\u010dasti na n\u011bkter\u00e9 z va\u0161ich akc\u00ed);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zpr\u00e1vy\/blog (aktualizace, \u010dl\u00e1nky, veden\u00ed znalost\u00ed, zapojen\u00ed komunity, m\u00e9dia);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zdroje a reference (pokud jsou k dispozici);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pouze pro \u010dleny (pokud se vztahuje).<\/span><\/li>\n<\/ul>\n<p><b>Profesion\u00e1ln\u00ed tip: <\/b><span style=\"font-weight: 400;\">P\u0159esto\u017ee online d\u00e1rcovsk\u00e1 str\u00e1nka nen\u00ed jedin\u00fdm zp\u016fsobem, jak p\u0159ij\u00edmat dary, je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed komplexn\u00edho syst\u00e9mu modern\u00ed neziskov\u00e9 organizace. <\/span><a href=\"https:\/\/whydonate.com\/en\/blog\/fundraising-strategies-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fundraisingu <\/span><\/a> <span style=\"font-weight: 400;\">strategie. Online d\u00e1rcovstv\u00ed se v pr\u016fb\u011bhu let rozrostlo a st\u00e1le roste. Na rozd\u00edl od mnoha jin\u00fdch forem d\u00e1rcovstv\u00ed (prost\u0159ednictv\u00edm telefonn\u00edho hovoru, e-mailu nebo fundraisingu) jsou d\u00e1rcovsk\u00e9 str\u00e1nky velmi dob\u0159e sd\u00edliteln\u00e9. D\u00edky tomu jsou ide\u00e1ln\u00ed pro zv\u00fd\u0161en\u00ed dosahu, a tedy i po\u010dtu dar\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Darovac\u00ed str\u00e1nky nav\u00edc umo\u017e\u0148uj\u00ed shroma\u017e\u010fovat a sledovat \u00fadaje, kter\u00e9 mohou slou\u017eit jako podklady pro strategii fundraisingu (nap\u0159. velikost daru, kdy byl dar poskytnut, kdo a kolik daroval, jak se dostal na va\u0161e webov\u00e9 str\u00e1nky atd.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A kone\u010dn\u011b, darovac\u00ed str\u00e1nky tak\u00e9 usnad\u0148uj\u00ed a zjednodu\u0161uj\u00ed d\u00e1rcovstv\u00ed!<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Vytvoreni_planu_marketingu_a_obsahu\"><\/span><span style=\"font-weight: 400;\">Vytvo\u0159en\u00ed pl\u00e1nu marketingu a obsahu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u016f\u017ee b\u00fdt l\u00e1kav\u00e9 nechat marketing rozv\u00edjet se organicky, ale p\u0159in\u00e1\u0161\u00ed to v\u00edce probl\u00e9m\u016f ne\u017e v\u00fdhod. P\u0159edpokl\u00e1dejme, \u017ee na po\u010d\u00e1tku rozvoje neziskov\u00e9 organizace nem\u00e1te silnou marketingovou strategii. V takov\u00e9m p\u0159\u00edpad\u011b se m\u016f\u017ee st\u00e1t, \u017ee se budete neust\u00e1le pot\u00fdkat s rozporupln\u00fdm a nep\u0159esn\u00fdm vn\u00edm\u00e1n\u00edm va\u0161\u00ed neziskov\u00e9 organizace ve\u0159ejnost\u00ed, budete m\u00edt pot\u00ed\u017ee se z\u00edsk\u00e1v\u00e1n\u00edm finan\u010dn\u00edch prost\u0159edk\u016f a promarn\u00edte spoustu \u010dasu a pen\u011bz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vytvo\u0159te marketingov\u00fd a obsahov\u00fd pl\u00e1n. Zamyslete se nad t\u00edm, jak komunikujete se svou c\u00edlovou skupinou (e-maily, noviny, dopisy, soci\u00e1ln\u00ed m\u00e9dia atd.). Pokud jste tak ji\u017e u\u010dinili p\u0159i tvorb\u011b sv\u00e9ho neziskov\u00e9ho podnikatelsk\u00e9ho pl\u00e1nu, p\u0159idejte nyn\u00ed dal\u0161\u00ed podrobnosti.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Prejit_na_socialni_media\"><\/span><span style=\"font-weight: 400;\">P\u0159ej\u00edt na soci\u00e1ln\u00ed m\u00e9dia<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/whydonate.com\/en\/blog\/social-media-fundraising-ideas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Soci\u00e1ln\u00ed m\u00e9dia<\/span><\/a><span style=\"font-weight: 400;\"> je zdarma! Pro za\u010d\u00ednaj\u00edc\u00ed neziskovou organizaci je tedy ide\u00e1ln\u00ed, aby ji vyu\u017eila k prezentaci sv\u00e9ho posl\u00e1n\u00ed a informovala o sv\u00e9 pr\u00e1ci. Sd\u00edlejte relevantn\u00ed obsah, informujte lidi o sv\u00fdch akc\u00edch, sd\u00edlejte iniciativy pro z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f a pos\u00edlejte sv\u00e9 p\u0159\u00edznivce na svou online d\u00e1rcovskou str\u00e1nku. <\/span><span style=\"font-weight: 400;\">Mo\u017en\u00e1 byste tak\u00e9 m\u011bli zv\u00e1\u017eit spu\u0161t\u011bn\u00ed e-mailov\u00e9 kampan\u011b se <\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pravideln\u00e9 zas\u00edl\u00e1n\u00ed novinek<\/span><\/a><span style=\"font-weight: 400;\">, abyste \u010dten\u00e1\u0159\u016fm sd\u011blili, jak skv\u011blou pr\u00e1ci odv\u00e1d\u00edte. Od za\u010d\u00e1tku se ujist\u011bte, \u017ee spr\u00e1vn\u011b shroma\u017e\u010fujete e-mailov\u00e9 adresy a dal\u0161\u00ed relevantn\u00ed \u00fadaje.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Pecujte_o_sve_lidi\"><\/span><span style=\"font-weight: 400;\">Pe\u010dujte o sv\u00e9 lidi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pokud jste se je\u0161t\u011b nezab\u00fdvali procesem n\u00e1boru a n\u00e1stupu do zam\u011bstn\u00e1n\u00ed, nyn\u00ed je ten spr\u00e1vn\u00fd \u010das. Vytvo\u0159te pracovn\u00ed nab\u00eddky, kter\u00e9 jasn\u011b a stru\u010dn\u011b popisuj\u00ed, jak\u00e9 zam\u011bstnance hled\u00e1te, a za\u010dn\u011bte je propagovat. Vytv\u00e1\u0159et p\u0159ihl\u00e1\u0161ky dobrovoln\u00edk\u016f, p\u0159\u00edru\u010dky pro zam\u011bstnance a podobn\u00e9 dokumenty pro zam\u011bstnance a dobrovoln\u00edky na palub\u011b. <\/span><span style=\"font-weight: 400;\">Za\u010dn\u011bte p\u0159em\u00fd\u0161let o sv\u00e9 organiza\u010dn\u00ed kultu\u0159e. Ujist\u011bte se, \u017ee dodr\u017eujete osv\u011bd\u010den\u00e9 postupy v oblasti lidsk\u00fdch zdroj\u016f.<\/span><\/p>\n<p><b>Tip na nadaci &#8211; <\/b><span style=\"font-weight: 400;\">I kdy\u017e m\u00e1te t\u00fdm, pr\u00e1ce nen\u00ed hotov\u00e1! Mus\u00edte se tak\u00e9 ujistit, \u017ee t\u00fdm, kter\u00e9mu jste v\u011bnovali tolik \u00fasil\u00ed p\u0159i n\u00e1boru, ve va\u0161\u00ed organizaci z\u016fstane. Vypracujte strategii pro udr\u017een\u00ed pracovn\u00edk\u016f. Dokument nemus\u00ed b\u00fdt p\u0159\u00edli\u0161 podrobn\u00fd. Sta\u010d\u00ed sepsat c\u00edle, strategie a aktivity neziskov\u00e9 organizace na dan\u00fd rok.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Zacnete_se_systemy\"><\/span><span style=\"font-weight: 400;\">Za\u010dn\u011bte se syst\u00e9my<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Seznamte se s celou \u0159adou syst\u00e9m\u016f a n\u00e1stroj\u016f, kter\u00e9 m\u00e1te k dispozici &#8211; od <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">platforem pro fundraising<\/a> p\u0159es CRM a\u017e po spr\u00e1vce \u00fakol\u016f a dal\u0161\u00ed. Ale nep\u0159eh\u00e1n\u011bjte to, proto\u017ee to v\u0161echno m\u016f\u017ee b\u00fdt zpo\u010d\u00e1tku zdrcuj\u00edc\u00ed. K dobr\u00e9 pr\u00e1ci nepot\u0159ebujete v\u0161echny n\u00e1stroje na sv\u011bt\u011b, ale investice do n\u011bkolika kl\u00ed\u010dov\u00fdch n\u00e1stroj\u016f v\u00e1m pom\u016f\u017ee za\u010d\u00edt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zde je n\u011bkolik na\u0161ich obl\u00edben\u00fdch:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/whydonate.com\/en\/blog\/best-online-donation-management-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dary <\/span> <span style=\"font-weight: 400;\">software<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; <\/span><a href=\"https:\/\/whydonate.com\/en\/crowdfunding-fundraising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WhyDonate<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-mailov\u00fd software &#8211; <\/span><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MailChimp<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM &#8211; <\/span><a href=\"https:\/\/www.salesforce.org\/nonprofit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Komunikace &#8211; <\/span><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anal\u00fdza &#8211; <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatizace &#8211; <\/span><a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zapier<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spr\u00e1va soci\u00e1ln\u00edch m\u00e9di\u00ed &#8211; <\/span><a href=\"https:\/\/www.buffer.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Buffer<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design &#8211; <\/span><a href=\"#\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spr\u00e1vce \u00faloh &#8211; <\/span><a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Asana<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">K dispozici je mnoho v\u00fdkonn\u00fdch technologi\u00ed a n\u00e1stroj\u016f a m\u016f\u017ee se snadno st\u00e1t, \u017ee utrat\u00edte spoustu pen\u011bz za technologie, kter\u00e9 nakonec nevyu\u017eijete. Abyste p\u0159ede\u0161li neo\u010dek\u00e1van\u00fdm vysok\u00fdm n\u00e1klad\u016fm, dbejte na to, aby p\u0159edplatn\u00e9 bylo p\u0159im\u011b\u0159en\u00e9.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Vyhledani_kancelare\"><\/span><span style=\"font-weight: 400;\">Vyhled\u00e1n\u00ed kancel\u00e1\u0159e<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pokud je\u0161t\u011b nem\u00e1te fyzick\u00fd prostor a cht\u011bli byste ho nebo ho pot\u0159ebujete, je nejvy\u0161\u0161\u00ed \u010das se po n\u011bm poohl\u00e9dnout. Pravd\u011bpodobn\u011b budete pot\u0159ebovat n\u011bjakou formu fyzick\u00e9 p\u0159\u00edtomnosti, nap\u0159\u00edklad kancel\u00e1\u0159sk\u00e9 prostory nebo prostory pro poskytov\u00e1n\u00ed slu\u017eeb, kde mohou pracovat dobrovoln\u00edci nebo zam\u011bstnanci. Abyste mohli p\u0159ij\u00edmat po\u0161tu, pot\u0159ebujete alespo\u0148 po\u0161tovn\u00ed schr\u00e1nku. <\/span><span style=\"font-weight: 400;\">P\u0159i v\u00fdb\u011bru kancel\u00e1\u0159e bu\u010fte realisti\u010dt\u00ed, pokud jde o va\u0161e pot\u0159eby a rozpo\u010det.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"10_Jak_Prijimat_Dary\"><\/span><span style=\"font-weight: 400;\">10. Jak P\u0159ij\u00edmat Dary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Na v\u00fdb\u011br je mnoho model\u016f financov\u00e1n\u00ed, tak\u017ee to m\u016f\u017ee zp\u016fsobit i zmatek. I v takov\u00e9m p\u0159\u00edpad\u011b se n\u011bkter\u00e9 neziskov\u00e9 organizace mohou c\u00edtit &#8220;zaseknut\u00e9&#8221; a omezen\u00e9 ve sv\u00fdch mo\u017enostech. <\/span><span style=\"font-weight: 400;\">Krom\u011b z\u00edsk\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f v po\u010d\u00e1te\u010dn\u00ed f\u00e1zi (obvykle ve form\u011b grant\u016f) je rozumn\u00e9 z\u0159\u00eddit na za\u010d\u00e1tku tak\u00e9 online d\u00e1rcovskou platformu. Chcete se vyhnout ztr\u00e1t\u011b po\u010d\u00e1te\u010dn\u00edho rozmachu, kter\u00fd va\u0161e neziskov\u00e1 organizace buduje, a. <\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online fundraising<\/span><\/a><span style=\"font-weight: 400;\"> je jedn\u00edm z nejjednodu\u0161\u0161\u00edch a nejrychlej\u0161\u00edch zp\u016fsob\u016f, jak z\u00edskat pen\u00edze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existuje mnoho d\u00e1rcovsk\u00fdch softwar\u016f, a pokud \u017e\u00e1dn\u00fd nepou\u017e\u00edv\u00e1te, m\u016f\u017ee b\u00fdt online fundraising zcela neefektivn\u00ed nebo dokonce nemo\u017en\u00fd. Je d\u016fle\u017eit\u00e9 vybrat takov\u00fd, kter\u00fd se snadno nastavuje a spravuje, kter\u00fd odpov\u00edd\u00e1 va\u0161emu rozpo\u010dtu a kter\u00fd d\u00e1rc\u016fm zajist\u00ed bezprobl\u00e9mov\u00e9 d\u00e1rcovstv\u00ed. M\u011bli byste hledat udr\u017eitelnou mo\u017enost, abyste nep\u0159i\u0161li o potenci\u00e1ln\u00ed dary na za\u010d\u00e1tku va\u0161eho \u00fasil\u00ed o z\u00edsk\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f.<\/span><\/p>\n<p><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pro\u010d darovat<\/span><\/a><span style=\"font-weight: 400;\"> je cenov\u011b nejdostupn\u011bj\u0161\u00ed d\u00e1rcovskou platformou, proto\u017ee si z p\u0159ijat\u00fdch dar\u016f \u00fa\u010dtuje 0% n\u00e1klad\u016f na platformu. Na\u0161e sazby jsou nejni\u017e\u0161\u00ed na trhu a ne\u00fa\u010dtujeme \u017e\u00e1dn\u00e9 poplatky za z\u0159\u00edzen\u00ed. <\/span><span style=\"font-weight: 400;\">Krom\u011b toho lze n\u00e1\u0161 optimalizovan\u00fd darovac\u00ed formul\u00e1\u0159 snadno integrovat do va\u0161\u00ed webov\u00e9 str\u00e1nky, tak\u017ee d\u00e1rce m\u016f\u017ee zaplatit, ani\u017e by opustil va\u0161e webov\u00e9 str\u00e1nky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159i zakl\u00e1d\u00e1n\u00ed nadace nebo neziskov\u00e9 organizace je z\u00e1sadn\u00ed rozhodnout se pro model financov\u00e1n\u00ed. Model financov\u00e1n\u00ed m\u016f\u017ee kombinovat r\u016fzn\u00e9 zdroje financov\u00e1n\u00ed v r\u016fzn\u00fdch &#8220;konstelac\u00edch&#8221; a pom\u011brech. To z\u00e1vis\u00ed na povaze neziskov\u00e9 organizace nebo nadace, kterou zakl\u00e1d\u00e1te. N\u00ed\u017ee jsou uvedeny r\u016fzn\u00e9 typy financov\u00e1n\u00ed, kter\u00e9 m\u016f\u017eete zv\u00e1\u017eit.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Individualni_dary\"><\/span><span style=\"font-weight: 400;\">Individu\u00e1ln\u00ed dary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Individu\u00e1ln\u00ed d\u00e1rci mohou p\u0159isp\u011bt jednor\u00e1zov\u011b nebo <\/span><a href=\"https:\/\/whydonate.com\/en\/recurring-donations-giving\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">opakovan\u00e9 dary<\/span><\/a><span style=\"font-weight: 400;\">. P\u0159isp\u00edvaj\u00ed tak\u00e9 r\u016fzn\u00fdmi zp\u016fsoby: online i offline, prost\u0159ednictv\u00edm akc\u00ed, aukc\u00ed a pl\u00e1novan\u00fdch dar\u016f, <\/span><a href=\"https:\/\/whydonate.com\/en\/blog\/peer-to-peer-fundraising-crowdfunding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">peer-to-peer fundraising,<\/span><\/a><span style=\"font-weight: 400;\"> a dal\u0161\u00ed.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Dotace\"><\/span><span style=\"font-weight: 400;\">Dotace<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Granty<\/span><\/a><span style=\"font-weight: 400;\"> jsou obvykle poskytov\u00e1ny vl\u00e1dou na m\u00edstn\u00ed, st\u00e1tn\u00ed nebo feder\u00e1ln\u00ed \u00farovni a soukrom\u00fdmi a ve\u0159ejn\u00fdmi nadacemi. Obecn\u011b plat\u00ed, \u017ee pen\u00edze poskytnut\u00e9 v r\u00e1mci dotace nemus\u00edte vracet.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Firemni_sponzorstvi\"><\/span><span style=\"font-weight: 400;\">Firemn\u00ed sponzorstv\u00ed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Firemn\u00ed sponzoring m\u00e1 obvykle t\u0159i z\u00e1kladn\u00ed formy: <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Filantropick\u00fd &#8211; nez\u00e1vazn\u00fd dar, podobn\u011b jako individu\u00e1ln\u00ed dar nebo akce. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sponzoring &#8211; epizodick\u00e1 nebo kr\u00e1tkodob\u00e1 podpora, obvykle zalo\u017een\u00e1 na ud\u00e1lostech. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podn\u011bcuje marketing &#8211; dlouhodob\u011bj\u0161\u00ed tematick\u00e9 zapojen\u00ed. <\/span><\/p>\n<p><a href=\"https:\/\/doublethedonation.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shoda d\u00e1rc\u016f<\/span><\/a><span style=\"font-weight: 400;\"> existuje tak\u00e9 mo\u017enost, kdy spole\u010dnosti dorovn\u00e1vaj\u00ed dary sv\u00fdch zam\u011bstnanc\u016f.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Clensky_poplatek\"><\/span><span style=\"font-weight: 400;\">\u010clensk\u00fd poplatek<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u010clensk\u00e9 programy v podstat\u011b \u017e\u00e1daj\u00ed jednotlivce, aby organizaci n\u011b\u010d\u00edm p\u0159isp\u011bli, obvykle pen\u011bzi nebo \u010dasem. Na opl\u00e1tku se s n\u00ed na ur\u010ditou dobu (obvykle na rok) ur\u010dit\u00fdm zp\u016fsobem spoj\u00ed a z\u00edsk\u00e1 ur\u010dit\u00e9 v\u00fdhody.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Prodej_zbozi_a_sluzeb\"><\/span><span style=\"font-weight: 400;\">Prodej zbo\u017e\u00ed a slu\u017eeb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">(neplat\u00ed pro v\u0161echny neziskov\u00e9 organizace) Finan\u010dn\u00ed prost\u0159edky m\u016f\u017eete z\u00edskat tak\u00e9 prodejem zna\u010dkov\u00fdch p\u0159edm\u011bt\u016f, kter\u00e9 va\u0161\u00ed organizaci p\u0159in\u00e1\u0161ej\u00ed p\u0159\u00edjmy (nap\u0159. tri\u010dka, ta\u0161ky, hrnky, su\u0161enky), nebo zpoplatn\u011bn\u00edm slu\u017eeb (nap\u0159. nemocnice \u00fa\u010dtuj\u00ed pacient\u016fm, muzea vyb\u00edraj\u00ed vstupn\u00e9, divadla prod\u00e1vaj\u00ed vstupenky, soci\u00e1ln\u00ed organizace vyb\u00edraj\u00ed poplatky, vysok\u00e9 \u0161koly po\u017eaduj\u00ed \u0161koln\u00e9 atd.).<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Vecne_dary\"><\/span><span style=\"font-weight: 400;\">V\u011bcn\u00e9 dary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">P\u0159\u00edkladem v\u011bcn\u00fdch dar\u016f jsou potraviny, oble\u010den\u00ed a l\u00e9ky. P\u0159edpokl\u00e1dejme nap\u0159\u00edklad, \u017ee va\u0161e organizace chce dod\u00e1vat potraviny a vodu do oblast\u00ed posti\u017een\u00fdch p\u0159\u00edrodn\u00edmi katastrofami. V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017ee b\u00fdt v\u00fdhodn\u00e9 nakoupit v\u011bcn\u00e9 prost\u0159edky, jako jsou potraviny, oble\u010den\u00ed a voda. <\/span><span style=\"font-weight: 400;\">Ka\u017ed\u00fd z t\u011bchto zdroj\u016f financov\u00e1n\u00ed m\u00e1 jin\u00e9 mo\u017enosti a probl\u00e9my a ka\u017ed\u00fd z nich m\u00e1 tak\u00e9 sv\u00e9 v\u00fdhody a nev\u00fdhody. A\u0165 u\u017e si vyberete kteroukoli z nich, v\u0161echny vy\u017eaduj\u00ed \u00fasil\u00ed a soust\u0159ed\u011bn\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed informace naleznete v na\u0161em \u010dl\u00e1nku o <\/span><a href=\"https:\/\/whydonate.com\/en\/blog\/nonprofit-funding-models\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">o nejlep\u0161\u00edch zdroj\u00edch financov\u00e1n\u00ed pro neziskov\u00e9 organizace<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Tip od profesion\u00e1la: <\/b><span style=\"font-weight: 400;\">Udr\u017een\u00ed d\u00e1rc\u016f je z\u00e1sadn\u00ed. Ve sv\u011bt\u011b, kde fundraise\u0159i a neziskov\u00e9 organizace mus\u00ed tvrd\u011b pracovat, aby jejich organizace prosperovaly a slou\u017eily sv\u00fdm p\u0159\u00edjemc\u016fm, jsou d\u00e1rci, kte\u0159\u00ed ji\u017e projevili z\u00e1jem o va\u0161i organizaci a byli ochotni p\u0159isp\u011bt na va\u0161i v\u011bc, neoceniteln\u00ed. Krom\u011b toho je obnoven\u00ed ztracen\u00fdch d\u00e1rc\u016f n\u00e1kladov\u011b efektivn\u011bj\u0161\u00ed ne\u017e z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch. Neziskov\u00fdm organizac\u00edm m\u016f\u017ee trvat 18-24 m\u011bs\u00edc\u016f, ne\u017e se jim vr\u00e1t\u00ed \u010d\u00e1stka, kterou vynalo\u017eily na z\u00edsk\u00e1n\u00ed nov\u00e9ho d\u00e1rce, proto\u017ee v\u011bt\u0161ina dar\u016f je obvykle dvakr\u00e1t a\u017e t\u0159ikr\u00e1t ni\u017e\u0161\u00ed ne\u017e n\u00e1klady na marketing\/n\u00e1bor. Proto si p\u0159i p\u0159\u00edjmu dar\u016f najd\u011bte \u010das na vypracov\u00e1n\u00ed strategie pro udr\u017een\u00ed d\u00e1rc\u016f!<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"11_Mapovani_Budoucnosti\"><\/span><span style=\"font-weight: 400;\">11. Mapov\u00e1n\u00ed Budoucnosti<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">P\u0159esto\u017ee zalo\u017een\u00ed nadace je slo\u017eit\u00e1 z\u00e1le\u017eitost, kter\u00e1 ji\u017e zahrnuje mnoho pr\u00e1ce a pohybliv\u00fdch \u010d\u00e1st\u00ed, je t\u0159eba polo\u017eit z\u00e1klady pro budoucnost ji\u017e v t\u011bchto po\u010d\u00e1te\u010dn\u00edch dnech.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zva\u017ete nap\u0159\u00edklad, jak se va\u0161e pracovn\u00ed s\u00edla a strategie veden\u00ed p\u0159izp\u016fsob\u00ed va\u0161emu r\u016fstu. Vytvo\u0159te strategick\u00e9 pl\u00e1ny na ofici\u00e1ln\u00ed roz\u0161\u00ed\u0159en\u00ed spr\u00e1vn\u00ed rady, n\u00e1bor dal\u0161\u00edch dobrovoln\u00edk\u016f, zaveden\u00ed \u010dlensk\u00fdch program\u016f a vytvo\u0159en\u00ed nov\u00fdch pracovn\u00edch pozic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nejprve se v\u0161ak ujist\u011bte, \u017ee v\u00edte, co v\u0161echno mus\u00edte ud\u011blat, abyste dodr\u017eeli p\u0159edpisy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toto jsou z\u00e1kladn\u00ed pravidla:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dodr\u017eujte sv\u00e9 stanovy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pl\u00e1nov\u00e1n\u00ed sch\u016fz\u00ed p\u0159edstavenstva a po\u0159izov\u00e1n\u00ed z\u00e1pis\u016f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Platit dan\u011b z nesouvisej\u00edc\u00edch \u010dinnost\u00ed nad 1 000 USD<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Udr\u017eujte v\u0161echny p\u0159\u00edslu\u0161n\u00e9 licence v aktu\u00e1ln\u00edm stavu (nap\u0159, <\/span><span style=\"font-weight: 400;\">punc CBF<\/span><span style=\"font-weight: 400;\"> )<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">St\u00e1le udr\u017eovat v bezpe\u010d\u00ed informace o zam\u011bstnanc\u00edch, dobrovoln\u00edc\u00edch a d\u00e1rc\u00edch.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mus\u00edte se tak\u00e9 ujistit, \u017ee jste v souladu s vn\u011bj\u0161\u00edmi p\u0159edpisy, kter\u00e9 ovliv\u0148uj\u00ed va\u0161e odv\u011btv\u00ed. P\u0159i nakl\u00e1d\u00e1n\u00ed s osobn\u00edmi \u00fadaji o zdravotn\u00edm stavu je t\u0159eba zohlednit soulad s p\u0159edpisy HIPAA a p\u0159i zpracov\u00e1n\u00ed plateb kreditn\u00edmi nebo debetn\u00edmi kartami je t\u0159eba zohlednit soulad s p\u0159edpisy PCI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud va\u0161e neziskov\u00e1 organizace pracuje s d\u011btmi, zva\u017ete kontrolu trestn\u00edho rejst\u0159\u00edku osob, kter\u00e9 se \u010dasto st\u00fdkaj\u00ed s d\u011btmi, a spl\u0148te v\u0161echny normy pro uchov\u00e1v\u00e1n\u00ed t\u011bchto informac\u00ed. Obra\u0165te se na odborn\u00edka na autorsk\u00e1 pr\u00e1va k obsahu a ujist\u011bte se, \u017ee pou\u017eit\u00ed hudby, videa nebo jin\u00fdch m\u00e9di\u00ed odpov\u00edd\u00e1 stanoven\u00fdm podm\u00ednk\u00e1m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V tomto kroku m\u016f\u017eete tak\u00e9 p\u0159em\u00fd\u0161let o miln\u00edc\u00edch, kter\u00e9 nazna\u010duj\u00ed p\u0159\u00edle\u017eitost k roz\u0161\u00ed\u0159en\u00ed neziskov\u00e9 organizace. Po n\u011bjak\u00e9 dob\u011b je nezbytn\u00e9 v\u011bnovat \u010das prom\u00fd\u0161len\u00ed konkr\u00e9tn\u00edch c\u00edl\u016f r\u016fstu.<\/span><\/p>\n<p><b>Profesion\u00e1ln\u00ed tip: <\/b><span style=\"font-weight: 400;\">Pokud jste si je nevytvo\u0159ili b\u011bhem pl\u00e1nov\u00e1n\u00ed, vytvo\u0159te si \u0159adu kl\u00ed\u010dov\u00fdch bod\u016f. <\/span><span style=\"font-weight: 400;\">ukazatel\u016f v\u00fdkonnosti<\/span><span style=\"font-weight: 400;\"> a miln\u00edky pro va\u0161i neziskovou organizaci. Poskytuj\u00ed d\u016fle\u017eit\u00e9 informace o v\u00fdkonnosti, kter\u00e9 v\u00e1m poskytnou jasn\u00fd p\u0159ehled o tom, jak na tom jste. Bez nich se pozd\u011bji t\u011b\u017eko hodnot\u00ed a sleduje pokrok, proto\u017ee nem\u00e1te podle \u010deho m\u011b\u0159it sv\u00e9 v\u00fdsledky a nev\u00edte, co je pro va\u0161i neziskovou organizaci &#8220;\u00fasp\u011b\u0161n\u00e9&#8221;.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zpet_k_Vam\"><\/span><span style=\"font-weight: 400;\">Zp\u011bt k V\u00e1m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Po zodpov\u011bzen\u00ed mnoha z\u00e1kladn\u00edch ot\u00e1zek t\u00fdkaj\u00edc\u00edch se zalo\u017een\u00ed nadace jste nyn\u00ed p\u0159ipraveni vydat se cestou r\u016fstu a zah\u00e1jit dlouhodob\u00e9 aktivity. <\/span><span style=\"font-weight: 400;\">Nezapome\u0148te, \u017ee va\u0161e posl\u00e1n\u00ed mus\u00ed b\u00fdt st\u0159edobodem ka\u017ed\u00e9ho rozhovoru o slu\u017eb\u00e1ch, financ\u00edch a naj\u00edm\u00e1n\u00ed zam\u011bstnanc\u016f. <\/span><span style=\"font-weight: 400;\">Pravideln\u011b kontrolujte sv\u016fj podnikatelsk\u00fd pl\u00e1n, zejm\u00e9na finan\u010dn\u00ed \u00fadaje. Sledujte sv\u00e9 miln\u00edky, abyste v\u011bd\u011bli, \u017ee jste na spr\u00e1vn\u00e9 cest\u011b, a pokud zjist\u00edte, \u017ee se v\u00e1m neda\u0159\u00ed plnit c\u00edle, upravte je. <\/span><span style=\"font-weight: 400;\">\u00dakolem neziskov\u00fdch organizac\u00ed v\u017edy bylo vytv\u00e1\u0159et soci\u00e1ln\u00ed zm\u011bny a v\u00e9st k lep\u0161\u00edmu sv\u011btu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jste pr\u016fkopn\u00edkem soci\u00e1ln\u00ed zm\u011bny &#8211; m\u016f\u017eete to dok\u00e1zat!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ve spole\u010dnosti WhyDonate d\u00e1v\u00e1me p\u0159ednost \u0159e\u0161en\u00edm, kter\u00e1 pom\u00e1haj\u00ed na\u0161im neziskov\u00fdm organizac\u00edm zvy\u0161ovat objem dar\u016f. V\u00edme, \u017ee nejd\u016fle\u017eit\u011bj\u0161\u00ed je za\u010d\u00edt financovat s nadac\u00ed nebo zalo\u017eit nadaci. A my v\u00edme, \u017ee efektivn\u00ed formul\u00e1\u0159e pro d\u00e1rce jsou nezbytnou sou\u010d\u00e1st\u00ed udr\u017eitelnosti neziskov\u00fdch organizac\u00ed. <\/span><span style=\"font-weight: 400;\">Proto byl vyvinut syst\u00e9m WhyDonate, kter\u00fd p\u0159esn\u011b odpov\u00edd\u00e1 t\u00e9to pot\u0159eb\u011b, proto\u017ee poskytuje jednoduch\u00e9 a cenov\u011b dostupn\u00e9 \u0159e\u0161en\u00ed a zaji\u0161\u0165uje bezprobl\u00e9mov\u00fd proces pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pod\u00edvejte se na na\u0161i neziskovou organizaci<\/span><a href=\"https:\/\/whydonate.com\/en\/blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> blog<\/span><\/a><span style=\"font-weight: 400;\"> pro dal\u0161\u00ed bezplatn\u00e9 zdroje.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalo\u017een\u00ed neziskov\u00e9 organizace nebo nadace nen\u00ed snadn\u00fd \u00fakol. Stejn\u011b jako mnoho jin\u00fdch v\u011bc\u00ed, kter\u00e9 stoj\u00ed za to d\u011blat, vy\u017eaduje zalo\u017een\u00ed neziskov\u00e9 organizace nebo nadace kritick\u00e9 my\u0161len\u00ed, odhodl\u00e1n\u00ed, trp\u011blivost a spoustu tvrd\u00e9 pr\u00e1ce. A\u010dkoli cel\u00fd proces m\u016f\u017ee b\u00fdt kv\u016fli sv\u00e9 slo\u017eitosti pom\u011brn\u011b d\u011bsiv\u00fd, zdlouhav\u00fd a n\u011bkdy i zdrcuj\u00edc\u00ed, systematick\u00fd p\u0159\u00edstup krok za krokem m\u016f\u017ee p\u0159isp\u011bt k&#8230;<\/p>\n","protected":false},"author":1,"featured_media":312521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13410],"tags":[13445],"class_list":["post-312507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neziskove-organizace","tag-zalozeni-nadace"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/312507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=312507"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/312507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/312521"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=312507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=312507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=312507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}