{"id":314936,"date":"2023-12-19T10:06:22","date_gmt":"2023-12-19T09:06:22","guid":{"rendered":"https:\/\/whydonate.com\/blog\/darcovske-stranky-jak-udelat-dobrou-webovou-stranku-pro-charitu\/"},"modified":"2023-12-19T12:43:45","modified_gmt":"2023-12-19T11:43:45","slug":"donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/","title":{"rendered":"Dona\u010dn\u00ed Web \u2013 Jak Ud\u011blat Dobr\u00fd Web Pro Sd\u00edlen\u00ed?"},"content":{"rendered":"<p>Platformy pro online fundraising poskytuj\u00ed cenn\u00e9 \u00fadaje a anal\u00fdzy, kter\u00e9 nab\u00edzej\u00ed p\u0159ehled o chov\u00e1n\u00ed a preferenc\u00edch d\u00e1rc\u016f. Tyto informace v\u00e1m umo\u017en\u00ed p\u0159izp\u016fsobit strategii fundraisingu tak, aby byla maxim\u00e1ln\u011b \u00fa\u010dinn\u00e1. Va\u0161e webov\u00e9 str\u00e1nky jsou jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch zp\u016fsob\u016f komunikace s ve\u0159ejnost\u00ed. Pro \u00fasp\u011bch va\u0161\u00ed neziskov\u00e9 organizace je z\u00e1sadn\u00ed m\u00edt webov\u00e9 str\u00e1nky pro d\u00e1rce. Je to nejen m\u00edsto, kam d\u00e1rci chod\u00ed, kdy\u017e se cht\u011bj\u00ed dozv\u011bd\u011bt v\u00edce o va\u0161em p\u0159\u00edpadu, ale tak\u00e9 m\u00edsto, kde je t\u0159eba motivovat podporovatele, aby p\u0159isp\u011bli.<\/p>\n<p><strong>Za\u017eehn\u011bte nad\u011bji svou \u0161t\u011bdrost\u00ed: P\u0159isp\u011bjte na pozitivn\u00ed zm\u011bnu. P\u0159ipravte si svou <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">Dona\u010dn\u00ed Web<\/a> nyn\u00ed!<\/strong><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#Jak_Zalozit_Donacni_Web_Stranky\" >Jak Zalo\u017eit Dona\u010dn\u00ed Web Str\u00e1nky?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#6_kroku_k_Vytvoreni_Donacni_Web_Stranky_pro_Vasi_Neziskovou_Organizaci\" >6 krok\u016f k Vytvo\u0159en\u00ed Dona\u010dn\u00ed Web Str\u00e1nky pro Va\u0161i Neziskovou Organizaci<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#1_Zjednoduste_Proces_Darovani\" >1. Zjednodu\u0161te Proces Darov\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#2_Optimalizujte_sve_Darcovske_Webove_Stranky_pro_Mobilni_zarizeni\" >2. Optimalizujte sv\u00e9 D\u00e1rcovsk\u00e9 Webov\u00e9 Str\u00e1nky pro Mobiln\u00ed za\u0159\u00edzen\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#3_Problem_reseni_Dopad\" >3. Probl\u00e9m, \u0159e\u0161en\u00ed, Dopad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#4_Dejte_Prednost_Strance_%E2%80%9EO_Nas\" >4. Dejte P\u0159ednost Str\u00e1nce &#8222;O N\u00e1s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#5_Pouziti_Videa\" >5. Pou\u017eit\u00ed Videa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#6_Usnadnete_nabor_dobrovolniku\" >6. Usnadn\u011bte n\u00e1bor dobrovoln\u00edk\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#Odpovedi_na_Nejcastejsi_Dotazy_k_Darcovskym_Webovym_Strankam\" >Odpov\u011bdi na Nej\u010dast\u011bj\u0161\u00ed Dotazy k D\u00e1rcovsk\u00fdm Webov\u00fdm Str\u00e1nk\u00e1m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#Q_Existuje_bezplatna_webova_stranka_pro_sbirku\" >Q. Existuje bezplatn\u00e1 webov\u00e1 str\u00e1nka pro sb\u00edrku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/cs\/blog\/donacni-web-jak-udelat-dobrou-webovou-stranku-pro-charitu\/#Q_Jak_vytvorim_darovaci_stranku\" >Q. Jak vytvo\u0159\u00edm darovac\u00ed str\u00e1nku?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"exacc_T2AnYuv7OJ3az7sP5MeriAE1\" class=\"iDjcJe IX9Lgd wwB5gf\"><span class=\"ez-toc-section\" id=\"Jak_Zalozit_Donacni_Web_Stranky\"><\/span>Jak Zalo\u017eit Dona\u010dn\u00ed Web Str\u00e1nky?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"YsGUOb\"><\/div>\n<p>Ujist\u011bte se, \u017ee va\u0161e webov\u00e9 str\u00e1nky jsou navr\u017eeny tak, aby vyhovovaly pot\u0159eb\u00e1m potenci\u00e1ln\u00edch d\u00e1rc\u016f a maximalizovaly tak potenci\u00e1l pro z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f. Design va\u0161ich webov\u00fdch str\u00e1nek m\u016f\u017ee p\u0159\u00edmo ovlivnit z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f online. \u010cetn\u00e9 studie uk\u00e1zaly, \u017ee vzhled darovac\u00ed str\u00e1nky m\u016f\u017ee ovlivnit, zda dojde ke konverzi (nap\u0159\u00edklad zda n\u011bkdo p\u0159isp\u011bje).<\/p>\n<p><span style=\"font-weight: 400;\">Aby byly neziskov\u00e9 webov\u00e9 str\u00e1nky velmi efektivn\u00ed, nemus\u00ed b\u00fdt slo\u017eit\u00e9 ani drah\u00e9. Shrom\u00e1\u017edili jsme n\u011bkolik funkc\u00ed, kter\u00e9 by m\u011bl m\u00edt ka\u017ed\u00fd skv\u011bl\u00fd design fundraisingov\u00fdch webov\u00fdch str\u00e1nek, a uvedli jsme n\u011bkolik p\u0159\u00edklad\u016f.<\/span><\/p>\n<p>M\u016f\u017eete v\u0161ak <a href=\"https:\/\/whydonate.com\/en\/\">WhyDonate<\/a> pova\u017eovat za sv\u016fj vlastn\u00ed d\u00e1rcovsk\u00fd web, proto\u017ee nab\u00edz\u00ed vlastn\u00ed tvorbu zna\u010dky, kde si m\u016f\u017eete vybrat design sv\u00e9 d\u00e1rcovsk\u00e9 str\u00e1nky a sd\u00edlet jej se sv\u00fdmi potenci\u00e1ln\u00edmi d\u00e1rci. Zalo\u017een\u00ed darovac\u00ed str\u00e1nky v\u00e1m zabere jen n\u011bkolik minut, proto\u017ee registrace na WhyDonate je zcela zdarma.<\/p>\n<hr \/>\n<h2 class=\"LC20lb MBeuO DKV0Md\"><span class=\"ez-toc-section\" id=\"6_kroku_k_Vytvoreni_Donacni_Web_Stranky_pro_Vasi_Neziskovou_Organizaci\"><\/span>6 krok\u016f k Vytvo\u0159en\u00ed Dona\u010dn\u00ed Web Str\u00e1nky pro Va\u0161i Neziskovou Organizaci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Zjednoduste_Proces_Darovani\"><\/span>1. Zjednodu\u0161te Proces Darov\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">Z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f<\/a> je z\u00e1kladem ka\u017ed\u00e9 neziskov\u00e9 organizace, proto lidem usnadn\u011bte darov\u00e1n\u00ed online. Pokud se budete \u0159\u00eddit n\u011bkolika jednoduch\u00fdmi pokyny, pravd\u011bpodobn\u011b tak\u00e9 zv\u00fd\u0161\u00edte \u010d\u00e1stku, kterou m\u016f\u017eete z\u00edskat prost\u0159ednictv\u00edm sv\u00e9ho<\/span><span style=\"font-weight: 400;\"> <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">d\u00e1rcovsk\u00e9 m\u00edsto<\/a>:<\/span><\/p>\n<ul>\n<li><strong>Ujist\u011bte se, \u017ee va\u0161e online d\u00e1rcovsk\u00e1 str\u00e1nka a formul\u00e1\u0159 jsou snadno k nalezen\u00ed.<\/strong><\/li>\n<\/ul>\n<p>Dobr\u00fdm pravidlem je sna\u017eit se, aby podporovatel\u00e9, bez ohledu na to, kde se na webu nach\u00e1zej\u00ed, byli vzd\u00e1leni jen jedno kliknut\u00ed od darovac\u00edho formul\u00e1\u0159e. To znamen\u00e1, \u017ee v hlavn\u00ed naviga\u010dn\u00ed nab\u00eddce mus\u00edte m\u00edt tla\u010d\u00edtko pro d\u00e1rcovstv\u00ed. Odli\u0161te ji v\u00fdraznou barvou od zbytku j\u00eddeln\u00edho l\u00edstku. Odkaz na d\u00e1rcovskou str\u00e1nku mus\u00ed v\u00e9st p\u0159\u00edmo na d\u00e1rcovskou str\u00e1nku a formul\u00e1\u0159.<\/p>\n<p>\u010castou chybou je p\u0159id\u00e1v\u00e1n\u00ed dal\u0161\u00edch krok\u016f nebo dal\u0161\u00edho textu po kliknut\u00ed na darovac\u00ed tla\u010d\u00edtko. P\u0159esto\u017ee z\u00e1m\u011br je obvykle dobr\u00fd, nap\u0159\u00edklad informovat d\u00e1rce o dal\u0161\u00edch mo\u017enostech \u00fa\u010dasti, tyto dal\u0161\u00ed kroky mohou sn\u00ed\u017eit \u0161anci, \u017ee n\u011bkdo skute\u010dn\u011b daruje.<\/p>\n<ul>\n<li><strong>Uve\u010fte p\u0159esv\u011bd\u010div\u00e9 &#8222;pro\u010d&#8220;.<\/strong><\/li>\n<\/ul>\n<div class=\"tlid-input input\">\n<div class=\"source-wrap\">\n<div class=\"input-full-height-wrapper tlid-input-full-height-wrapper\">\n<div class=\"source-input\">\n<div class=\"source-footer-wrap source-or-target-footer\">\n<div class=\"character-count tlid-character-count\">Va\u0161e darovac\u00ed str\u00e1nka by nem\u011bla p\u016fsobit pouze jako formul\u00e1\u0159 pro zpracov\u00e1n\u00ed platby. M\u00edsto toho by m\u011bla lidem stru\u010dn\u011b a opatrn\u011b p\u0159ipomenout, pro\u010d se rozhodli v\u011bnovat pen\u00edze va\u0161\u00ed organizaci.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Pou\u017eijte spr\u00e1vn\u00fd software pro online fundraising pro svou darovac\u00ed str\u00e1nku.<\/strong><\/li>\n<\/ul>\n<p>Software pro <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">online fundraising<\/a> v\u00e1m usnadn\u00ed tvorbu darovac\u00edch str\u00e1nek a nab\u00edz\u00ed \u0159adu funkc\u00ed, jako nap\u0159.:<\/p>\n<ul style=\"list-style-type: square;\">\n<li>\u010c\u00e1stky se zad\u00e1vaj\u00ed p\u0159edem s popisem. D\u00e1rci tak p\u0159esn\u011b v\u011bd\u00ed, na co p\u0159isp\u00edvaj\u00ed.<\/li>\n<li>Integrovan\u00fd matching pro dary od zam\u011bstnavatel\u016f.<\/li>\n<li>Opakovan\u00e9 mo\u017enosti, jak p\u0159isp\u00edvat. Um\u00edst\u011bte do formul\u00e1\u0159e mo\u017enost opakovan\u00e9ho darov\u00e1n\u00ed, abyste zaznamenali vy\u0161\u0161\u00ed m\u00edru udr\u017een\u00ed d\u00e1rc\u016f.<\/li>\n<li>Teplom\u011br d\u00e1rcovstv\u00ed, kter\u00fd ukazuje pokrok a podporuje dal\u0161\u00ed d\u00e1rcovstv\u00ed.<\/li>\n<li>Faktury ve form\u00e1tu PDF a dal\u0161\u00ed funkce, s nimi\u017e m\u016f\u017eete z\u00edskat v\u00edce pen\u011bz.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/whydonate.com\/en\/blog\/youtube-giving-youtube-fundraising-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Artsen zonder Grenzen<\/span><\/a><span style=\"font-weight: 400;\"> zefektiv\u0148uje sv\u016fj proces darov\u00e1n\u00ed t\u00edm, \u017ee zaji\u0161\u0165uje, aby n\u00e1v\u0161t\u011bvn\u00edci, kdy\u017e u\u017e tam jednou jsou, tak\u00e9 z\u016fstali na sv\u00e9 darovac\u00ed str\u00e1nce.<\/span><\/p>\n<p>\u010c\u00edm v\u00edce ru\u0161iv\u00fdch prvk\u016f se na darovac\u00ed str\u00e1nce nach\u00e1z\u00ed, t\u00edm ni\u017e\u0161\u00ed je m\u00edra konverze. Zde je zp\u016fsob, jak udr\u017eet proces darov\u00e1n\u00ed v\u00fdhradn\u011b na \u00fakolu, a to p\u0159em\u011bnit n\u00e1v\u0161t\u011bvn\u00edka t\u00e9to str\u00e1nky na d\u00e1rce:<\/p>\n<ul style=\"list-style-type: square;\">\n<li style=\"font-weight: 400;\">Skryt\u00ed standardn\u00ed horn\u00ed navigace v z\u00e1hlav\u00ed str\u00e1nky s dary.<\/li>\n<li style=\"font-weight: 400;\">Pou\u017eijte jednoduch\u00fd design z\u00e1pat\u00ed.<\/li>\n<li style=\"font-weight: 400;\">Odstra\u0148te nepot\u0159ebn\u00e9 odkazy.<\/li>\n<li style=\"font-weight: 400;\">Skryt\u00ed ikon pro soci\u00e1ln\u00ed m\u00e9dia.<\/li>\n<li style=\"font-weight: 400;\">\u0160et\u0159ete textem.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41493\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=9999\" alt=\"\" width=\"660\" height=\"440\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=9999 1386w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=64 64w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Optimalizujte_sve_Darcovske_Webove_Stranky_pro_Mobilni_zarizeni\"><\/span>2. Optimalizujte sv\u00e9 D\u00e1rcovsk\u00e9 Webov\u00e9 Str\u00e1nky pro Mobiln\u00ed za\u0159\u00edzen\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"tlid-results-container results-container\">\n<div class=\"tlid-result result-dict-wrapper\">\n<div class=\"result tlid-copy-target\">\n<div class=\"text-wrap tlid-copy-target\">\n<div class=\"result-shield-container tlid-copy-target\" tabindex=\"0\">\n<p><span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\">Va\u0161e webov\u00e9 str\u00e1nky a darovac\u00ed formul\u00e1\u0159 mus\u00ed b\u00fdt p\u0159izp\u016fsobeny mobiln\u00edm za\u0159\u00edzen\u00edm.<\/span> <span title=\"\">To znamen\u00e1, \u017ee pro optim\u00e1ln\u00ed zobrazen\u00ed mus\u00ed b\u00fdt form\u00e1t webov\u00fdch str\u00e1nek p\u0159izp\u016fsoben pou\u017eit\u00e9mu za\u0159\u00edzen\u00ed. <\/span><\/span><span class=\"\" title=\"\">Na\u0161e chytr\u00e9 telefony se st\u00e1vaj\u00ed st\u00e1le obl\u00edben\u011bj\u0161\u00edm zp\u016fsobem, jak se p\u0159ipojit, sd\u00edlet, vyhled\u00e1vat informace a p\u0159isp\u00edvat.<\/span> <span class=\"\" title=\"\">P\u0159i darov\u00e1n\u00ed proto o\u010dek\u00e1v\u00e1me optimalizovan\u00e9 str\u00e1nky.<\/span><\/p>\n<\/div>\n<div tabindex=\"0\">Od spole\u010dnosti <a href=\"https:\/\/whydonate.com\/en\/blog\/youtube-giving-youtube-fundraising-campaign\/\" target=\"_blank\" rel=\"noopener\">NP Source <\/a>jsme se dozv\u011bd\u011bli, \u017ee v roce 2018 tvo\u0159ila mobiln\u00ed za\u0159\u00edzen\u00ed 57 % ve\u0161ker\u00e9ho internetov\u00e9ho provozu. Po\u010det mobiln\u00edch dar\u016f se za posledn\u00ed rok zv\u00fd\u0161il o 205 %. 51 % lid\u00ed, kte\u0159\u00ed nav\u0161t\u00edv\u00ed webov\u00e9 str\u00e1nky neziskov\u00fdch organizac\u00ed, tak u\u010din\u00ed na mobiln\u00edm za\u0159\u00edzen\u00ed. Aby byly va\u0161e webov\u00e9 str\u00e1nky p\u0159\u00edv\u011btiv\u00e9 pro mobiln\u00ed za\u0159\u00edzen\u00ed, mus\u00edte se vyhnout pou\u017e\u00edv\u00e1n\u00ed velk\u00fdch fotografi\u00ed, na kter\u00fdch se d\u00e1rci mus\u00ed posouvat dol\u016f, aby z\u00edskali aktu\u00e1ln\u00ed informace. Text mus\u00ed b\u00fdt dostate\u010dn\u011b velk\u00fd, aby byl \u010diteln\u00fd i na mal\u00fdch za\u0159\u00edzen\u00edch. Nejste si jisti, zda je v\u00e1\u0161 web kompatibiln\u00ed s mobiln\u00edmi za\u0159\u00edzen\u00edmi? Vezm\u011bte si telefon a zkontrolujte ho!<\/div>\n<div tabindex=\"0\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>D\u016fle\u017eitou sou\u010d\u00e1st\u00ed mobiln\u00edch webov\u00fdch str\u00e1nek je tak\u00e9 dobr\u00e1 navigace. P\u0159i prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek na mobiln\u00edch telefonech nen\u00ed mnoho prostoru pro rozbalovac\u00ed nab\u00eddky nebo slo\u017eitou navigaci s velk\u00fdm mno\u017estv\u00edm obsahu. Zjednodu\u0161te mobiln\u00ed navigaci tak, abyste m\u011bli k dispozici pouze podstatn\u00e9 informace.<\/p>\n<p><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/mobile-giving\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">NP Zdroj<\/span><\/a><span style=\"font-weight: 400;\"> tak\u00e9 zjistil, \u017ee neziskov\u00e9 organizace mohou zv\u00fd\u0161it po\u010det dar\u016f v pr\u016fm\u011bru o 126 %, pokud budou m\u00edt mobiln\u00ed responzivn\u00ed design. Pokud je n\u00e1v\u0161t\u011bvn\u00edk p\u0159i pokusu p\u0159isp\u011bt va\u0161\u00ed organizaci na mobiln\u00edm za\u0159\u00edzen\u00ed frustrov\u00e1n, je pravd\u011bpodobn\u00e9, \u017ee v\u00e1\u0161 web opust\u00ed, ani\u017e by p\u0159isp\u011bl.<\/span><\/p>\n<p>Zajist\u011bte tak\u00e9, abyste na sv\u00e9 darovac\u00ed str\u00e1nky za\u010dlenili webov\u00e9 tla\u010d\u00edtko pro bezprobl\u00e9mov\u00e9 pou\u017e\u00edv\u00e1n\u00ed, proto\u017ee jedin\u00fdm \u00fa\u010delem t va\u0161ich <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">webov\u00fdch str\u00e1nek pro darov\u00e1n\u00ed<\/a> pen\u011bz je poskytnout u\u017eivatel\u016fm snadn\u00e9 darov\u00e1n\u00ed bez jak\u00fdchkoli z\u00e1drhel\u016f.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Problem_reseni_Dopad\"><\/span>3. Probl\u00e9m, \u0159e\u0161en\u00ed, Dopad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pokud o d\u00e1rcovstv\u00ed uva\u017eujete jako o rozhodnut\u00ed o koupi, mus\u00ed va\u0161e webov\u00e9 str\u00e1nky v duchu d\u00e1rce odpov\u00eddat na ot\u00e1zky a vyvracet mo\u017en\u00e9 n\u00e1mitky.<\/p>\n<ul>\n<li>Pro\u010d bych m\u011bl\/a darovat?<\/li>\n<li>Pro\u010d bych m\u011bl\/a p\u0159isp\u011bt v\u00e1m a ne jin\u00e9 organizaci?<\/li>\n<li>Jak mohu v\u011bd\u011bt, \u017ee m\u00e9 pen\u00edze budou pou\u017eity moud\u0159e a eticky?<\/li>\n<\/ul>\n<p>Kdy\u017e za\u010d\u00edn\u00e1te pou\u017e\u00edvat obsah pro tvorbu webu, za\u010dn\u011bte probl\u00e9mem, kter\u00fd \u0159e\u0161\u00edte, jak ho \u0159e\u0161\u00edte a pro\u010d je to pro n\u00e1v\u0161t\u011bvn\u00edka webu d\u016fle\u017eit\u00e9. Proces uv\u011bdom\u011bn\u00ed si toho, \u017ee se na str\u00e1nce va\u0161eho webu posouv\u00e1te dol\u016f, prob\u00edh\u00e1 asi takto: uv\u011bdom\u011bn\u00ed si probl\u00e9mu, \u0159e\u0161en\u00ed probl\u00e9mu a motivace b\u00fdt sou\u010d\u00e1st\u00ed \u0159e\u0161en\u00ed.<\/p>\n<p>Za &#8222;probl\u00e9mem&#8220; mus\u00ed n\u00e1sledovat jednozna\u010dn\u00e9 \u0159e\u0161en\u00ed va\u0161eho probl\u00e9mu. Pak p\u0159ejd\u011bte k bezprost\u0159edn\u00edmu dopadu va\u0161\u00ed organizace. Proka\u017ete \u00fa\u010dinnost sv\u00e9ho \u0159e\u0161en\u00ed pomoc\u00ed p\u016fsobiv\u00e9ho vizu\u00e1ln\u00edho materi\u00e1lu. V\u011bd\u011bli jste, \u017ee mozek zpracov\u00e1v\u00e1 obr\u00e1zky 60 000kr\u00e1t rychleji ne\u017e text? V\u00e1\u0161 obsah bude mnohem atraktivn\u011bj\u0161\u00ed a poutav\u011bj\u0161\u00ed, pokud do n\u011bj p\u0159id\u00e1te n\u00e1sleduj\u00edc\u00ed prvky:<\/p>\n<ul>\n<li>Fotografick\u00e9 sn\u00edmky,<\/li>\n<li>Obr\u00e1zky nebo infografiky se statistikami, daty nebo procesy,<\/li>\n<li>Videa a vlogy.<\/li>\n<\/ul>\n<p>D\u00e1rci cht\u011bj\u00ed v\u011bd\u011bt, \u017ee jejich t\u011b\u017ece vyd\u011blan\u00e9 pen\u00edze jdou na charitu. Cht\u011bj\u00ed v\u011bd\u011bt, jak va\u0161e organizace nalo\u017e\u00ed s jejich pen\u011bzi. Transparentnost znamen\u00e1 b\u00fdt otev\u0159en\u00fd a odpov\u011bdn\u00fd v\u016f\u010di d\u00e1rci, b\u00fdt spolehliv\u00fd a plnit, co sl\u00edb\u00edte.<\/p>\n<p>Lid\u00e9 mohou p\u0159isp\u011bt pouze tehdy, pokud na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch uvid\u00ed p\u0159\u00edklady nebo d\u016fkaz, \u017ee jejich dary budou tak\u00e9 \u0159\u00e1dn\u011b vyu\u017eity. N\u011bkte\u0159\u00ed d\u00e1rci si mohou va\u0161i organizaci vyhledat na str\u00e1nk\u00e1ch, jako je CharityNavigator, ale u\u0161et\u0159\u00edte jim \u010das a starosti, pokud va\u0161e webov\u00e9 str\u00e1nky poskytuj\u00ed konkr\u00e9tn\u00ed informace. Mohou to b\u00fdt statistiky, zpr\u00e1vy z ter\u00e9nu nebo finan\u010dn\u00ed \u00fadaje, aby d\u00e1rci m\u011bli k va\u0161\u00ed organizaci ur\u010ditou d\u016fv\u011bru.<\/p>\n<p>Na sv\u00e9 domovsk\u00e9 str\u00e1nce m\u00e1 <a href=\"https:\/\/www.heifer.org\/\" target=\"_blank\" rel=\"noopener\">Heifer International<\/a> kurz, kter\u00fd kombinuje statistiky transparentnosti a odpov\u011bdnosti s v\u00fdzvou k akci. P\u0159idali darovac\u00ed tla\u010d\u00edtka s r\u016fzn\u00fdmi \u010d\u00e1stkami, kter\u00e9 lze darovat. Heifer m\u00e1 na ka\u017ed\u00e9 str\u00e1nce tak\u00e9 tla\u010d\u00edtka pro sd\u00edlen\u00ed, pomoc\u00ed kter\u00fdch d\u00e1rci v\u011bd\u00ed, \u017ee mohou str\u00e1nku sd\u00edlet se sv\u00fdmi \u00fa\u010dty na Twitteru nebo Facebooku.<\/p>\n<p><a href=\"https:\/\/my.charitywater.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Charita: .<\/span><\/a><span style=\"font-weight: 400;\"> hovo\u0159\u00ed o dopadu sv\u00e9 pr\u00e1ce na sv\u00e9 <\/span><a href=\"https:\/\/my.charitywater.org\/projects\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Str\u00e1nka projektu<\/span><\/a><span style=\"font-weight: 400;\">. <\/span>Pro potenci\u00e1ln\u00ed d\u00e1rce m\u00e1 tak\u00e9 samostatnou sekci s podp\u016frn\u00fdmi finan\u010dn\u00edmi informacemi, kter\u00e9 podporuj\u00ed po\u017eadavky na \u0159\u00e1dnou p\u00e9\u010di.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Dejte_Prednost_Strance_%E2%80%9EO_Nas\"><\/span>4. Dejte P\u0159ednost Str\u00e1nce &#8222;O N\u00e1s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kdy\u017e si potenci\u00e1ln\u00ed d\u00e1rci nebo dobrovoln\u00edci prohl\u00ed\u017eej\u00ed slu\u017eby na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, na str\u00e1nku &#8222;O n\u00e1s&#8220; pravd\u011bpodobn\u011b kliknou mezi prvn\u00edmi 3-4 kliknut\u00edmi. Cht\u011bj\u00ed se ujistit, \u017ee podporou va\u0161\u00ed organizace se tak\u00e9 rozhodnou spr\u00e1vn\u011b. Ned\u011blejte z toho vedlej\u0161\u00ed t\u00e9ma. Pochopte, k \u010demu je tato str\u00e1nka skute\u010dn\u011b ur\u010dena. I kdy\u017e m\u00e1 va\u0161e neziskov\u00e1 organizace na webov\u00fdch str\u00e1nk\u00e1ch skv\u011bl\u00e9 v\u00fdsledky, kter\u00e9 je t\u0159eba zd\u016fraznit, lid\u00e9 by tak\u00e9 m\u011bli m\u00edt mo\u017enost v\u011bd\u011bt, kdo jste. O tom je tato str\u00e1nka. P\u0159edstavte si to jako &#8222;prvn\u00ed rande&#8220;. Jde o to, abyste se sezn\u00e1mili, nav\u00e1zali dobr\u00fd vztah a ud\u011blali nezapomenuteln\u00fd dojem.<\/p>\n<p>Bohu\u017eel se str\u00e1nka O n\u00e1s m\u016f\u017ee st\u00e1t tak\u00e9 skl\u00e1dkou mnoha v\u011bc\u00ed. Nesna\u017ete se proto na tuto str\u00e1nku nacpat v\u0161echno. Va\u0161e v\u00fdro\u010dn\u00ed zpr\u00e1va, finan\u010dn\u00ed \u00fadaje, <a href=\"https:\/\/whydonate.com\/en\/blog\/fundraising-mission-statement-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\">prohl\u00e1\u0161en\u00ed o posl\u00e1n\u00ed<\/a>, popis \u017eivota zam\u011bstnanc\u016f a historie spole\u010dnosti si mohou vydob\u00fdt sv\u00e9 vlastn\u00ed m\u00edsto na samostatn\u00e9 str\u00e1nce webu. Pokud zajist\u00edte, aby se tyto v\u011bci na str\u00e1nku nevpl\u00ed\u017eily, m\u016f\u017eete tak\u00e9 zajistit, abyste jen tak nezavrhli sv\u00e9 vlastn\u00ed z\u00e1jmy. Ujist\u011bte se, \u017ee tato str\u00e1nka ukazuje pouze osobnost a hodnoty va\u0161\u00ed neziskov\u00e9 organizace.<\/p>\n<p>Vytvo\u0159te str\u00e1nku o tom, kdo jste, v tom nejp\u0159\u00edsn\u011bj\u0161\u00edm slova smyslu:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kdo chce pomoci va\u0161\u00ed charit\u011b? Sb\u00edr\u00e1te prost\u0159edky z ekologick\u00fdch\/planet\u00e1rn\u00edch d\u016fvod\u016f, kv\u016fli lidsk\u00fdm pr\u00e1v\u016fm a dobr\u00fdm \u017eivotn\u00edm podm\u00ednk\u00e1m zv\u00ed\u0159at? Ujasn\u011bte si, na co nebo pro koho pen\u00edze vyb\u00edr\u00e1te.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Co d\u011bl\u00e1te: V\u0161echny organizace maj\u00ed sv\u016fj p\u0159\u00edb\u011bh. Co v\u00e1s inspirovalo k tomu, abyste za\u010dal?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pro\u010d to d\u011bl\u00e1te: uve\u010fte podrobnosti o projektech, na kter\u00fdch jste pracovali v minulosti, a informujte d\u00e1rce o tom, co d\u011bl\u00e1te a co pl\u00e1nujete do budoucna.<\/span><\/li>\n<\/ul>\n<p>P\u0159em\u00fd\u0161lejte na vysok\u00e9 \u00farovni a dr\u017ete se hlavn\u00edch bod\u016f. Je to skute\u010dn\u011b p\u0159\u00edle\u017eitost zd\u016fraznit, co d\u011bl\u00e1te, na jedn\u00e9 zapamatovateln\u00e9 a smyslupln\u00e9 str\u00e1nce. M\u016f\u017eete si v\u0161imnout, \u017ee n\u011bkter\u00e9 organizace formuluj\u00ed sekci O n\u00e1s trochu jinak. N\u011bkte\u0159\u00ed ji naz\u00fdvaj\u00ed &#8222;N\u00e1\u0161 p\u0159\u00edb\u011bh&#8220;, &#8222;Kdo jsme&#8220; nebo prost\u011b &#8222;V\u00edte o n\u00e1s v\u00edce?&#8220;. V\u0161ichni maj\u00ed stejn\u00fd z\u00e1m\u011br: zjistit, o co jde.<\/p>\n<p>Neopom\u00edjejte vliv vizu\u00e1ln\u00edch p\u0159\u00edb\u011bh\u016f a schopnost prezentovat p\u0159\u00edb\u011bh va\u0161\u00ed neziskov\u00e9 organizace atraktivn\u011bj\u0161\u00edm zp\u016fsobem. A\u010dkoli je dobr\u00fd text na str\u00e1nce O n\u00e1s st\u00e1le nezbytn\u00fd, n\u011bkdy hraje pouze podp\u016frnou a kontextovou roli pro fotografie, obr\u00e1zky nebo videa.<\/p>\n<p>Dlouh\u00fd obsah nemus\u00ed v\u017edy znamenat trval\u00fd dojem. Pokud uva\u017eujete o naps\u00e1n\u00ed str\u00e1nky O n\u00e1s, vyhn\u011bte se dlouh\u00e9 verzi sv\u00e9ho p\u0159\u00edb\u011bhu.<\/p>\n<p>Z\u016fsta\u0148te u v\u00fdtahov\u00e9 \u0159e\u010di, ale v p\u00edsemn\u00e9 podob\u011b. To znamen\u00e1, \u017ee obsah pi\u0161te tak, jako byste museli prodat svou organizaci za dobu, kterou lid\u00e9 pot\u0159ebuj\u00ed na cestu v\u00fdtahem shora dol\u016f v budov\u011b. Bu\u010fte p\u0159esv\u011bd\u010div\u00ed a uve\u010fte v\u0161echny hlavn\u00ed body, d\u00edky nim\u017e je va\u0161e neziskov\u00e1 organizace tak skv\u011bl\u00e1 a osobit\u00e1. Udr\u017eujte obsah atraktivn\u00ed, ale stru\u010dn\u00fd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41484\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=9999\" alt=\"Str\u00e1nky Donatie\" width=\"660\" height=\"440\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=9999 1386w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=64 64w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Pouziti_Videa\"><\/span>5. Pou\u017eit\u00ed Videa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u00edky vide\u00edm si m\u016f\u017eete vybudovat pouto s publikem a spojit sv\u016fj p\u0159\u00edb\u011bh s emocemi, co\u017e slova a fotografie jednodu\u0161e nedok\u00e1\u017eou. Video nab\u00edz\u00ed va\u0161\u00ed neziskov\u00e9 organizaci neuv\u011b\u0159iteln\u00e9 mo\u017enosti, jak z\u00edskat p\u0159\u00edznivce, zapojit je do va\u0161\u00ed pr\u00e1ce a pomoci v\u00e1m z\u00edskat finan\u010dn\u00ed prost\u0159edky. Video m\u016f\u017ee va\u0161emu publiku pomoci p\u0159edstavit si, pro\u010d existujete, vyvolat v n\u011bm skute\u010dn\u00e9 emoce a motivovat ho k z\u00e1jmu, sd\u00edlen\u00ed a akci.<\/p>\n<p>Integrace soci\u00e1ln\u00edch m\u00e9di\u00ed a personalizovan\u00e9 komunika\u010dn\u00ed n\u00e1stroje posiluj\u00ed vztahy s d\u00e1rci. Aktualizace v re\u00e1ln\u00e9m \u010dase a interaktivn\u00ed obsah udr\u017euj\u00ed p\u0159\u00edznivce zapojen\u00e9 a investovan\u00e9 do va\u0161\u00ed cesty. Pravidla online, video. Z hlediska po\u010dtu lajk\u016f, sd\u00edlen\u00ed, sta\u017een\u00ed a dar\u016f video trvale p\u0159ekon\u00e1v\u00e1 v\u0161echny ostatn\u00ed formy digit\u00e1ln\u00ed komunikace.<\/p>\n<div class=\"tlid-input input\">\n<div class=\"source-wrap\">\n<div class=\"input-full-height-wrapper tlid-input-full-height-wrapper\">\n<div class=\"source-input\">\n<div class=\"source-footer-wrap source-or-target-footer\">\n<div class=\"character-count tlid-character-count\">60sekundov\u00e9 video\/reel pro fundraising neziskov\u00fdch organizac\u00ed m\u016f\u017ee m\u00edt stejn\u00fd \u00fa\u010dinek jako 1,8 milionu slov nebo 3 600 stran textu, ale d\u016fle\u017eit\u00e9 jsou zachycen\u00e9 syrov\u00e9 emoce! Zde je n\u011bkolik dal\u0161\u00edch statistik o vide\u00edch, kter\u00e9 by m\u011bly neziskov\u00e9 organizace zn\u00e1t:<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"gt-ovfl\" class=\"snck ovfl\">\n<div><\/div>\n<\/div>\n<\/div>\n<ul>\n<li>Jen v leto\u0161n\u00edm roce p\u0159edstavuj\u00ed videa <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\">69 % ve\u0161ker\u00e9ho internetov\u00e9ho provozu<\/a> spot\u0159ebitel\u016f a podle p\u0159edpov\u011bd\u00ed se tento pod\u00edl v p\u0159\u00ed\u0161t\u00edch letech je\u0161t\u011b zv\u00fd\u0161\u00ed.<\/li>\n<li>Videoobsah <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\">tvo\u0159\u00ed 85 % ve\u0161ker\u00e9ho internetov\u00e9ho provozu<\/a>.<\/li>\n<li><a href=\"https:\/\/www.fastcompany.com\/3016088\/google-survey-reveals-patterns-of-how-we-donate-money-online\" target=\"_blank\" rel=\"noopener\">57 % online d\u00e1rc\u016f<\/a> p\u0159isp\u00edv\u00e1 po zhl\u00e9dnut\u00ed inspirativn\u00edho fundraisingov\u00e9ho videa.<\/li>\n<li>Str\u00e1nky pro sb\u00edrku, kter\u00e9 jsou propagov\u00e1ny videem, <a href=\"https:\/\/go.indiegogo.com\/blog\" target=\"_blank\" rel=\"noopener\">p\u0159in\u00e1\u0161ej\u00ed \u010dty\u0159ikr\u00e1t v\u00edce dar\u016f<\/a>.<\/li>\n<li><a href=\"https:\/\/www.mediapost.com\/publications\/article\/272063\/nearly-half-of-video-views-are-mobile.html\" target=\"_blank\" rel=\"noopener\">V\u00edce ne\u017e polovina vide\u00ed<\/a> je sledov\u00e1na na mobiln\u00edch za\u0159\u00edzen\u00edch.<\/li>\n<li><a href=\"https:\/\/www.comnetwork.org\/insights\/into-focus-the-first-ever-benchmark-report-and-guide-for-nonprofit-video\/\" target=\"_blank\" rel=\"noopener\">92 % neziskov\u00fdch organizac\u00ed<\/a> uv\u00e1d\u00ed, \u017ee investice do videa je pro n\u011b cenn\u00e1.<\/li>\n<\/ul>\n<div class=\"tlid-input input\">\n<div class=\"source-wrap\">\n<div class=\"input-full-height-wrapper tlid-input-full-height-wrapper\">\n<div class=\"source-input\">\n<div class=\"source-footer-wrap source-or-target-footer\">\n<div class=\"character-count tlid-character-count\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"gt-ovfl\" class=\"snck ovfl\">\n<div id=\"gt-ovfl-ctr\" class=\"ovfl-ctr\">Samoz\u0159ejm\u011b nemus\u00edte nato\u010dit hollywoodsk\u00fd film, abyste mohli na sv\u00e9 darovac\u00ed str\u00e1nky um\u00edstit video. V\u011bd\u011bli jste, \u017ee dom\u00e1c\u00ed, &#8222;nezpracovan\u00e1&#8220; neziskov\u00e1 videa maj\u00ed na internetu \u010dasto lep\u0161\u00ed v\u00fdsledky ne\u017e \u0161pi\u010dkov\u00e1 produkce? Videa nahran\u00e1 na chytr\u00e9 telefony jednotlivc\u016f jsou \u010dasto nej\u00fa\u010dinn\u011bj\u0161\u00edm zp\u016fsobem, jak zachytit a uk\u00e1zat podstatu va\u0161eho posl\u00e1n\u00ed a dobra, kter\u00e9ho dosahujete. A\u010dkoli mnoho neziskov\u00fdch organizac\u00ed usp\u011blo s videi na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch pro charitativn\u00ed d\u00e1rce, jin\u00e9 mohou m\u00edt pot\u00ed\u017ee s \u0159\u00e1dn\u00fdm vyu\u017eit\u00edm tohoto mocn\u00e9ho m\u00e9dia.<\/div>\n<div><\/div>\n<div>Zde je jen n\u011bkolik tip\u016f, kter\u00e9 v\u00e1m pomohou za\u010d\u00edt s videem:<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<ul>\n<li>Pomoc\u00ed aplikace iMovie m\u016f\u017eete vytv\u00e1\u0159et videa a nahr\u00e1vat je na YouTube a Vimeo. \u010clen va\u0161eho t\u00fdmu zvl\u00e1dne iMovie za n\u011bkolik hodin. Pro svou neziskovou organizaci m\u016f\u017eete snadno vytv\u00e1\u0159et videa pro z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f, upravovat je a p\u0159ed zve\u0159ejn\u011bn\u00edm je tak\u00e9 opat\u0159it titulky, fotografiemi, hudbou a efekty. Vyhledejte &#8222;Jak pou\u017e\u00edvat iMovie v iPhonu&#8220; a najd\u011bte bezplatn\u00e9 p\u0159\u00edru\u010dky.<\/li>\n<li>Sestavte knihovnu obrazov\u00fdch materi\u00e1l\u016f vytvo\u0159en\u00fdch dobrovoln\u00edky a zam\u011bstnanci. Uka\u017ete, co dobr\u00e9ho d\u011bl\u00e1te, pomoc\u00ed inspirativn\u00edch sn\u00edmk\u016f ze z\u00e1kulis\u00ed a rozhovor\u016f s p\u0159\u00edjemci programu.<\/li>\n<li>Bu\u010fte nad\u0161en\u00ed a uka\u017ete d\u00e1rc\u016fm, jak mohou p\u0159isp\u011bt.<\/li>\n<li>Pod\u011bkujte jim t\u00edm, \u017ee budete neust\u00e1le oce\u0148ovat \u0161t\u011bdrost a podporu d\u00e1rc\u016f.<\/li>\n<li>Ujist\u011bte se, \u017ee na konci videa je v\u017edy jasn\u00e1 v\u00fdzva k akci! Nenechte sv\u00e9 publikum plavat, po\u017e\u00e1dejte ho, aby n\u011bco zm\u011bnilo.<\/li>\n<li>Zve\u0159ej\u0148ujte videa na YouTube, Vimeo a Facebooku a k\u0159\u00ed\u017eov\u00e9 propaga\u010dn\u00ed e-maily a textov\u00e9 zpr\u00e1vy tak \u010dasto, jak \u010dasto m\u00e1te n\u011bco atraktivn\u00edho ke sd\u00edlen\u00ed.<\/li>\n<\/ul>\n<p>Uk\u00e1zkov\u00e1 videa pro vlo\u017een\u00ed za \u010d\u00e1st s videem<\/p>\n<p><strong>Zachra\u0148te d\u011bti<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Most Shocking Second a Day Video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RBQ-IoHfimQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<div class=\"tlid-input input\">\n<div class=\"source-wrap\">\n<div class=\"input-full-height-wrapper tlid-input-full-height-wrapper\">\n<div class=\"source-input\">\n<div class=\"source-footer-wrap source-or-target-footer\">\n<div class=\"source-footer\">\n<div class=\"src-tts left-positioned ttsbutton jfk-button-flat source-or-target-footer-button jfk-button\" tabindex=\"0\" role=\"button\" aria-label=\"Listen\" data-tooltip=\"Listen\" aria-pressed=\"false\" data-tooltip-align=\"t,c\" aria-hidden=\"false\" aria-disabled=\"false\">\n<div class=\"jfk-button-img\">\n<p><span title=\"\">Toto vynikaj\u00edc\u00ed video od organizace Save the Children, konkr\u00e9tn\u011b pro jej\u00ed kampa\u0148 #SyriasChildren, vytv\u00e1\u0159\u00ed poutav\u00fd p\u0159\u00edb\u011bh o d\u011btech ve v\u00e1le\u010dn\u00fdch oblastech.<\/span> <span class=\"\" title=\"\">Video je nejen velmi dob\u0159e zpracovan\u00e9, ale jeho d\u011bj vytv\u00e1\u0159\u00ed spojen\u00ed mezi div\u00e1kem a d\u00edt\u011btem ve videu, co\u017e zt\u011bles\u0148uje podstatu posl\u00e1n\u00ed organizace Save the Children.<\/span> <span class=\"\" title=\"\">Video je p\u0159\u00edkladem dobr\u00fdch p\u0159\u00edb\u011bh\u016f a poselstv\u00ed.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><strong>Zab\u00edjen\u00ed d\u011btsk\u00e9 rakoviny dve\u0159mi Alexova st\u00e1nku s limon\u00e1dou<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Slaying Childhood Cancer: Alex&#039;s Lemonade Stand Foundation\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/szpN6nn2sMo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Toto video jednodu\u0161e vypr\u00e1v\u00ed p\u0159\u00edb\u011bh o boji jednoho \u010dlov\u011bka. Otec mlad\u00e9 pacientky s rakovinou vypr\u00e1v\u00ed o sv\u00fdch bolestn\u00fdch zku\u0161enostech s touto nemoc\u00ed, ale z\u00e1rove\u0148 svou dceru vykresluje tak lehce a povzbudiv\u011b, \u017ee se nelze ubr\u00e1nit emoc\u00edm. Je p\u0159esv\u011bd\u010div\u00fdm p\u0159\u00edkladem toho, \u017ee jednoduch\u00e9 osobn\u00ed p\u0159\u00edb\u011bhy mohou b\u00fdt stejn\u011b \u00fa\u010dinn\u00e9 jako v\u00fdsledky velk\u00fdch produk\u010dn\u00edch rozpo\u010dt\u016f.<\/p>\n<p><strong>Projekt Dobrodru\u017estv\u00ed<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"UNITED FOR CLEAN WATER IN UGANDA\" src=\"https:\/\/player.vimeo.com\/video\/88553651?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<p>Dobrodru\u017en\u00fd projekt buduje komunitu prost\u0159ednictv\u00edm podnik\u00e1n\u00ed, sponzoruje pracovn\u00ed m\u00edsta v rozvojov\u00fdch zem\u00edch, aby zlep\u0161il p\u0159e\u017eit\u00ed d\u011bt\u00ed, omezil konflikty a dostal lidi nadobro z chudoby. Toto video ukazuje v\u00fdsledky ur\u010dit\u00e9ho projektu a je dobr\u00fdm p\u0159\u00edkladem toho, jak m\u016f\u017ee organizace vyu\u017e\u00edt video k definov\u00e1n\u00ed a demonstraci dopadu sv\u00e9 pr\u00e1ce.<\/p>\n<p><strong>Iniciativa proti spalni\u010dk\u00e1m a zard\u011bnk\u00e1m: Sophie a Olive nakreslily sv\u016fj t\u00fdden v Indii.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Sophie Blackall and daughter Olive draw their week in India\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/A16UWWGXuKE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Toto video je skv\u011bl\u00e9, proto\u017ee je jednoduch\u00e9, ale fascinuj\u00edc\u00ed. Po t\u0159ech minut\u00e1ch je to dost dlouh\u00e1 doba na to, abyste z\u00edskali hlubok\u00fd vhled do pr\u00e1ce, kterou Iniciativa proti spalni\u010dk\u00e1m a zard\u011bnk\u00e1m d\u011bl\u00e1. Zam\u011b\u0159en\u00edm se na n\u011b\u010d\u00ed zku\u0161enost v jednom regionu m\u016f\u017ee div\u00e1k\/poslucha\u010d nav\u00e1zat hlub\u0161\u00ed kontakt s vypr\u00e1v\u011bn\u00fdm p\u0159\u00edb\u011bhem.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_Usnadnete_nabor_dobrovolniku\"><\/span>6. Usnadn\u011bte n\u00e1bor dobrovoln\u00edk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pokud va\u0161e organizace pot\u0159ebuje hodn\u011b dobrovoln\u00edk\u016f, zamyslete se nad t\u00edm, jak jsou mo\u017enosti dobrovolnick\u00e9 \u010dinnosti za\u010dlen\u011bny do va\u0161ich darovac\u00edch str\u00e1nek.<\/p>\n<ul>\n<li>M\u00e1te na sv\u00e9 domovsk\u00e9 str\u00e1nce odkaz nebo tla\u010d\u00edtko na str\u00e1nku pro dobrovoln\u00edky?<\/li>\n<li>Popisuje tato str\u00e1nka dostate\u010dn\u011b dobrovolnickou praxi a po\u017eadavky na ni?<\/li>\n<li>Mohou v\u00e1s dobrovoln\u00edci snadno kontaktovat prost\u0159ednictv\u00edm va\u0161\u00ed dobrovolnick\u00e9 str\u00e1nky?<\/li>\n<li>Jak snadno mohou dobrovoln\u00edci klikat i na dal\u0161\u00ed str\u00e1nky va\u0161eho webu?<\/li>\n<\/ul>\n<div class=\"tlid-input input\">\n<div class=\"source-wrap\">\n<div class=\"input-full-height-wrapper tlid-input-full-height-wrapper\">\n<div class=\"source-input\">\n<div class=\"source-footer-wrap source-or-target-footer\">\n<div class=\"character-count tlid-character-count\"><\/div>\n<div class=\"source-footer\">\n<div class=\"src-tts left-positioned ttsbutton jfk-button-flat source-or-target-footer-button jfk-button\" tabindex=\"0\" role=\"button\" aria-label=\"Listen\" data-tooltip=\"Listen\" aria-pressed=\"false\" data-tooltip-align=\"t,c\" aria-hidden=\"false\" aria-disabled=\"false\">\n<div class=\"jfk-button-img\">Je samoz\u0159ejm\u00e9, \u017ee pokud v\u00e1s dobrovoln\u00edci kontaktuj\u00ed, mus\u00edte na n\u011b okam\u017eit\u011b reagovat. <span class=\"\" title=\"\">I kdy\u017e pot\u0159ebujete jen n\u011bkolik dobrovoln\u00edk\u016f, str\u00e1nka pro dobrovoln\u00edky m\u00e1 svou hodnotu.<\/span> <span class=\"\" title=\"\">Prost\u0159ednictv\u00edm odkazu pro dobrovoln\u00edky m\u016f\u017eete nav\u00e1zat kontakt s lidmi, kter\u00e9 jste ne\u010dekali a kte\u0159\u00ed maj\u00ed o va\u0161i pr\u00e1ci z\u00e1jem.<\/span><\/div>\n<div><\/div>\n<div class=\"jfk-button-img\">Charitativn\u00ed d\u00e1rcovsk\u00e1 str\u00e1nka pro online <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">fundraising<\/a> nemus\u00ed b\u00fdt drah\u00e1 a slo\u017eit\u00e1, aby byla \u00fa\u010dinn\u00e1. Beyond Bars Animal Rescue je mal\u00e1 organizace s odkazem na dobrovoln\u00edky, kter\u00fd je viditeln\u011b um\u00edst\u011bn na domovsk\u00e9 str\u00e1nce.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span><span style=\"font-family: Raleway, sans-serif; font-size: 28px; letter-spacing: 0em;\">Z\u00e1v\u011br<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V z\u00e1sad\u011b chcete, aby va\u0161e neziskov\u00e9 <a href=\"https:\/\/whydonate.com\/en\/blog\/donate-as-a-company\/\" target=\"_blank\" rel=\"noopener\">d\u00e1rcovsk\u00e9<\/a> str\u00e1nky byly jednoduch\u00e9, p\u0159ehledn\u00e9 a snadno ovladateln\u00e9. Omezte po\u010det obr\u00e1zk\u016f, m\u00e9di\u00ed a odkaz\u016f na skute\u010dn\u011b pot\u0159ebn\u00fd po\u010det a uspo\u0159\u00e1dejte obsah logick\u00fdm zp\u016fsobem. Nechte m\u00e9dia pracovat. Nezapome\u0148te, \u017ee ka\u017ed\u00fd krok nav\u00edc v naviga\u010dn\u00edm procesu je p\u0159\u00edle\u017eitost\u00ed pro d\u00e1rce, aby se rozpt\u00fdlil nebo p\u0159ehodnotil sv\u00e9 rozhodnut\u00ed darovat.<\/p>\n<p>K tomu nakonec doch\u00e1z\u00ed:<\/p>\n<p>P\u0159i vytv\u00e1\u0159en\u00ed webu pro d\u00e1rcovstv\u00ed je t\u0159eba pamatovat na n\u011bkolik d\u016fle\u017eit\u00fdch v\u011bc\u00ed. Jakmile za\u010dnete o sv\u00fdch darovac\u00edch webov\u00fdch str\u00e1nk\u00e1ch uva\u017eovat jako o potenci\u00e1ln\u00edm gener\u00e1toru p\u0159\u00edjm\u016f, PR a partnerstv\u00ed, bude v\u00e1m jasn\u00e9, jak d\u016fle\u017eit\u00e9 je udr\u017eovat je aktualizovan\u00e9 a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9. Pokud m\u00e1te pr\u016fm\u011brn\u00fd web s pr\u016fm\u011brn\u00fdm obsahem, z\u00edsk\u00e1te tak\u00e9 pr\u016fm\u011brnou odezvu od n\u00e1v\u0161t\u011bvn\u00edk\u016f. Pokud v\u0161ak m\u00e1te d\u00e1rcovsk\u00e9 str\u00e1nky, kter\u00e9 jasn\u011b uv\u00e1d\u011bj\u00ed v\u00e1\u0161 c\u00edl, informuj\u00ed o va\u0161em dopadu a zaujmou n\u00e1v\u0161t\u011bvn\u00edky, m\u00e1te k dispozici mocn\u00fd n\u00e1borov\u00fd a fundraisingov\u00fd n\u00e1stroj 24 hodin denn\u011b.<\/p>\n<p><strong>Zaregistrujte se a zalo\u017ete si vlastn\u00ed <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">darovac\u00ed webovou str\u00e1nku<\/a>!<\/strong><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Odpovedi_na_Nejcastejsi_Dotazy_k_Darcovskym_Webovym_Strankam\"><\/span>Odpov\u011bdi na Nej\u010dast\u011bj\u0161\u00ed Dotazy k D\u00e1rcovsk\u00fdm Webov\u00fdm Str\u00e1nk\u00e1m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Q_Existuje_bezplatna_webova_stranka_pro_sbirku\"><\/span><span style=\"font-size: 18pt;\">Q. <span class=\"JCzEY ZwRhJd\"><span class=\"CSkcDe\">Existuje bezplatn\u00e1 webov\u00e1 str\u00e1nka pro sb\u00edrku?<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. WhyDonate je jednou z nejdostupn\u011bj\u0161\u00edch darovac\u00edch webov\u00fdch str\u00e1nek, kter\u00e1 si ne\u00fa\u010dtuje \u017e\u00e1dn\u00fd poplatek za platformu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Jak_vytvorim_darovaci_stranku\"><\/span><span style=\"font-size: 18pt;\">Q. <span class=\"JCzEY ZwRhJd\"><span class=\"CSkcDe\">Jak vytvo\u0159\u00edm darovac\u00ed str\u00e1nku?<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. Ka\u017ed\u00fd, kdo chce zah\u00e1jit crowdfundingovou kampa\u0148, se m\u016f\u017ee jednodu\u0161e zaregistrovat na jedn\u00e9 z nejlep\u0161\u00edch d\u00e1rcovsk\u00fdch webov\u00fdch str\u00e1nek, jako je WhyDonate, kter\u00e1 v\u00e1m pom\u016f\u017ee vytvo\u0159it d\u00e1rcovskou str\u00e1nku b\u011bhem n\u011bkolika minut. Platformy tak\u00e9 umo\u017e\u0148uj\u00ed p\u0159izp\u016fsobit darovac\u00ed str\u00e1nku podle va\u0161eho p\u0159\u00e1n\u00ed.<\/p>\n<div class=\"aj35ze\"><\/div>\n<div class=\"aj35ze\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Platformy pro online fundraising poskytuj\u00ed cenn\u00e9 \u00fadaje a anal\u00fdzy, kter\u00e9 nab\u00edzej\u00ed p\u0159ehled o chov\u00e1n\u00ed a preferenc\u00edch d\u00e1rc\u016f. Tyto informace v\u00e1m umo\u017en\u00ed p\u0159izp\u016fsobit strategii fundraisingu tak, aby byla maxim\u00e1ln\u011b \u00fa\u010dinn\u00e1. Va\u0161e webov\u00e9 str\u00e1nky jsou jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch zp\u016fsob\u016f komunikace s ve\u0159ejnost\u00ed. Pro \u00fasp\u011bch va\u0161\u00ed neziskov\u00e9 organizace je z\u00e1sadn\u00ed m\u00edt webov\u00e9 str\u00e1nky pro d\u00e1rce. Je to nejen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":315028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14103,13410],"tags":[14104,14112,14107,14105,14108,14111,14113,14106,14110,14109],"class_list":["post-314936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dary","category-neziskove-organizace","tag-charitativni-darcovske-stranky","tag-darcovske-tlacitko-na-webovych-strankach","tag-nejlepsi-web-pro-online-darcovstvi","tag-neziskove-darcovske-stranky","tag-vytvorit-darcovske-stranky","tag-webove-stranky-pro-charitativni-darcovstvi","tag-webove-stranky-pro-darovani-penez","tag-zalozit-darcovskou-stranku","tag-zridit-darcovske-misto","tag-zrizeni-darovaciho-mista"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/314936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=314936"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/314936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/315028"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=314936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=314936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=314936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}