{"id":325534,"date":"2024-02-14T10:04:14","date_gmt":"2024-02-14T09:04:14","guid":{"rendered":"https:\/\/whydonate.com\/blog\/fundraisingove-trendy\/"},"modified":"2026-01-01T13:47:23","modified_gmt":"2026-01-01T12:47:23","slug":"trendy-fundraisingu","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/","title":{"rendered":"8 Trendy Charitativn\u00edho Fundraisingu 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Od roku 2010 se trendy fundraisingu rychle zm\u011bnily. V d\u016fsledku rozvoje technologi\u00ed a rostouc\u00edho vlivu internetu do\u0161lo k mnoha zm\u011bn\u00e1m. Dal\u0161\u00ed zm\u011bny p\u0159\u00edmo souvisej\u00ed s kulturn\u00edmi a spole\u010densk\u00fdmi zm\u011bnami.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neziskov\u00fd\/d\u00e1rcovsk\u00fd sektor se neust\u00e1le vyv\u00edj\u00ed. Velk\u00e9 neziskov\u00e9 organizace vys\u00edlaj\u00ed \u017eiv\u011b ze sv\u00fdch kancel\u00e1\u0159\u00ed a p\u0159id\u00e1vaj\u00ed GIFy do sv\u00fdch p\u0159\u00edb\u011bh\u016f na Instagramu, pevn\u00e9 linky jsou pry\u010d, d\u00e1rci p\u0159isp\u00edvaj\u00ed sv\u00fdmi telefony p\u0159es Android Pay, zat\u00edmco jedou vlakem do pr\u00e1ce, a organizace jsou \u017e\u00e1d\u00e1ny o d\u016fkazy o sv\u00e9m dopadu prost\u0159ednictv\u00edm Facebook Messengeru. Rychlost, s jakou se to d\u011bje, je ohromuj\u00edc\u00ed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zd\u00e1 se, \u017ee ne v\u0161echny neziskov\u00e9 organizace jsou na tyto rychl\u00e9 a nep\u0159edv\u00eddateln\u00e9 zm\u011bny p\u0159ipraveny. V roce 2022 je d\u016fle\u017eit\u00e9, abyste m\u011bli jasn\u00fd pl\u00e1n fundraisingu a byli si v\u011bdomi jeho mo\u017enost\u00ed. Pokud budete myslet dop\u0159edu a sledovat okoln\u00ed trendy, bude va\u0161e neziskov\u00e1 organizace p\u0159ipravena na rok 2021.<\/span><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Trendy_Fundraisingu_2024_ktere_Maji_Dopad_na_Neziskove_Organizace\" >Trendy Fundraisingu 2024, kter\u00e9 Maj\u00ed Dopad na Neziskov\u00e9 Organizace:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Fundraisingu_Trend_c_1_Sledujte_Generaci_Z\" >Fundraisingu Trend \u010d. 1: Sledujte Generaci Z<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Trend_c_2_ve_Fundraisingu_Od_Generalizace_K_Hyperpersonalizaci\" >Trend \u010d. 2 ve Fundraisingu: Od Generalizace K Hyperpersonalizaci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Trend_Fundraisingu_3_E-mail_Neni_Mrtvy\" >Trend Fundraisingu #3: E-mail Nen\u00ed Mrtv\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Fundraisingovy_Trend_c_4_Firemni_Trendy_Fundraisingu\" >Fundraisingov\u00fd Trend \u010d. 4: Firemn\u00ed Trendy Fundraisingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Trend_Fundraisingu_c_5_Mesicni_Darcovstvi_Se_Vyplati\" >Trend Fundraisingu \u010d. 5: M\u011bs\u00ed\u010dn\u00ed D\u00e1rcovstv\u00ed Se Vyplat\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Fundraising_Trend_6_Trendy_Komunitniho_Fundraisingu\" >Fundraising Trend #6: Trendy Komunitn\u00edho Fundraisingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Trend_Fundraisingu_7_Umela_Inteligence\" >Trend Fundraisingu #7: Um\u011bl\u00e1 Inteligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Trend_Fundraisingu_c_8_Transparentnost_Dopadu_Je_dulezita\" >Trend Fundraisingu \u010d. 8: Transparentnost Dopadu Je d\u016fle\u017eit\u00e1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Jake_Jsou_Vyzvy_Pri_Ziskavani_Financnich_Prostredku\" >Jak\u00e9 Jsou V\u00fdzvy P\u0159i Z\u00edsk\u00e1v\u00e1n\u00ed Finan\u010dn\u00edch Prost\u0159edk\u016f?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/trendy-fundraisingu\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Trendy_Fundraisingu_2024_ktere_Maji_Dopad_na_Neziskove_Organizace\"><\/span>Trendy Fundraisingu 2024, kter\u00e9 Maj\u00ed Dopad na Neziskov\u00e9 Organizace:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fundraisingu_Trend_c_1_Sledujte_Generaci_Z\"><\/span>Fundraisingu Trend \u010d. 1: Sledujte Generaci Z<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O mileni\u00e1lech se ve sv\u011bt\u011b mluv\u00ed u\u017e l\u00e9ta. I kdy\u017e by neziskov\u00e9 organizace m\u011bly i nad\u00e1le sly\u0161et o mileni\u00e1lech, nyn\u00ed je \u010das za\u010d\u00edt zkoumat generaci Z, proto\u017ee ta tvo\u0159\u00ed v\u011bt\u0161inu sou\u010dasn\u00fdch d\u00e1rc\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fdk\u00e1 se osob narozen\u00fdch po roce 1996, kter\u00e9 tvo\u0159\u00ed odhadem 27 % populace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u011bkdy se jim tak\u00e9 \u0159\u00edk\u00e1 &#8222;iGen&#8220;, co\u017e je term\u00edn, kter\u00fd ozna\u010duje digit\u00e1ln\u011b zdatnou skupinu t\u00e9to generace. Generace Z tvo\u0159\u00ed \u010dtvrtinu populace a do roku 2020 bude tvo\u0159it 40 % v\u0161ech spot\u0159ebitel\u016f. Porozum\u011bn\u00ed t\u00e9to skupin\u011b bude m\u00edt z\u00e1sadn\u00ed v\u00fdznam pro \u00fasp\u011bch v roce 2021 a v n\u00e1sleduj\u00edc\u00edm desetilet\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zpr\u00e1va Global Trends in Giving Report 2017 uv\u00e1d\u00ed, \u017ee p\u0159\u00edslu\u0161n\u00edci generace Z maj\u00ed z\u00e1jem p\u0159isp\u00edvat na mnoho charitativn\u00edch organizac\u00ed. Mezi nejl\u00e9pe hodnocen\u00e9 kategorie pat\u0159\u00ed ml\u00e1de\u017e, zv\u00ed\u0159ata a humanit\u00e1rn\u00ed pomoc. P\u0159\u00edslu\u0161n\u00edci generace Z se anga\u017euj\u00ed pro dobrou v\u011bc a jsou ochotni pom\u00e1hat jako dobrovoln\u00edci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159esto\u017ee v\u011bt\u0161ina p\u0159\u00edslu\u0161n\u00edk\u016f generace Z je\u0161t\u011b nevstoupila na trh pr\u00e1ce, maj\u00ed velkou motivaci konat &#8222;dobro&#8220; a d\u00e1vat n\u011bco zp\u011bt. Bu\u010fte autenti\u010dt\u00ed. Digit\u00e1ln\u011b zdatn\u00e1 skupina generace Z v\u0161ak dok\u00e1\u017ee rychle zjistit, zda je organizace opravdov\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co m\u016f\u017eete ud\u011blat?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu\u010fte kr\u00e1tc\u00ed a stru\u010dn\u00ed: Sou\u010dasn\u00e9 trendy v oblasti fundraisingu se zam\u011b\u0159uj\u00ed na rychlost. Tato generace vyr\u016fst\u00e1 s p\u0159\u00edstupem k neuv\u011b\u0159iteln\u011b velk\u00e9mu mno\u017estv\u00ed informac\u00ed, z nich\u017e v\u011bt\u0161ina je pro jejich \u017eivot irelevantn\u00ed. Aby p\u0159e\u017eili, nau\u010d\u00ed se rychle filtrovat a t\u0159\u00eddit informace. Jsou tak\u00e9 schopni blokovat marketingov\u00e9 zvuky. Chcete-li z\u00edskat jejich pozornost, poskytn\u011bte jim poutav\u00fd a p\u0159\u00edm\u00fd z\u00e1\u017eitek s kr\u00e1tk\u00fdmi a siln\u00fdmi sd\u011blen\u00edmi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobiln\u00ed fundraisingov\u00e9 trendy: Generace Z je prvn\u00ed generac\u00ed, kter\u00e1 vyu\u017e\u00edv\u00e1 pouze mobiln\u00ed za\u0159\u00edzen\u00ed. P\u0159\u00edslu\u0161n\u00edci generace Z tr\u00e1v\u00ed hodn\u011b \u010dasu na sv\u00fdch telefonech a nejrad\u011bji by v\u0161echny online aktivity prov\u00e1d\u011bli t\u00edmto zp\u016fsobem. Va\u0161e webov\u00e9 str\u00e1nky i str\u00e1nka pro d\u00e1rce mus\u00ed b\u00fdt optimalizov\u00e1ny pro mobiln\u00ed za\u0159\u00edzen\u00ed. Jedn\u00edm z hlavn\u00edch aspekt\u016f trend\u016f fundraisingu v roce 2022 je p\u0159izp\u016fsoben\u00ed se mobiln\u00edm za\u0159\u00edzen\u00edm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vizu\u00e1ln\u00ed str\u00e1nka je d\u016fle\u017eit\u00e1: generace Z tr\u00e1v\u00ed hodn\u011b \u010dasu na vizu\u00e1ln\u00edch platform\u00e1ch, jako je Instagram a Facebook. Kdy\u017e se sna\u017e\u00edte komunikovat s generac\u00ed Z, je d\u016fle\u017eit\u00e9 napodobit tyto platformy a vytv\u00e1\u0159et a pou\u017e\u00edvat autentick\u00e9 vizu\u00e1ly. Krom\u011b fotografi\u00ed a vide\u00ed jsou infografiky tak\u00e9 skv\u011bl\u00fdm n\u00e1strojem pro vizu\u00e1ln\u00ed a srozumiteln\u00e9 sd\u011blen\u00ed dat. Pou\u017e\u00edvejte vizu\u00e1ln\u00ed prvky k vypr\u00e1v\u011bn\u00ed p\u0159esv\u011bd\u010div\u00fdch p\u0159\u00edb\u011bh\u016f.<\/span><\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Generace Y\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/q_auto\/f_auto\/v1552480990\/whydonate-production\/wordpress\/generatie-y.jpg\" alt=\"Trendy v oblasti fundraisingu\" width=\"660\" height=\"440\" \/><\/h2>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Trend_c_2_ve_Fundraisingu_Od_Generalizace_K_Hyperpersonalizaci\"><\/span>Trend \u010d. 2 ve Fundraisingu: Od Generalizace K Hyperpersonalizaci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">St\u00e1le v\u00edce d\u00e1rc\u016f o\u010dek\u00e1v\u00e1 individu\u00e1ln\u00ed p\u0159\u00edstup \u0161it\u00fd na m\u00edru. Nov\u00e9 trendy ve fundraisingu vy\u017eaduj\u00ed nov\u00fd p\u0159\u00edstup. Technologi\u010dt\u00ed giganti jako Netflix a Amazon vyu\u017e\u00edvaj\u00ed \u0161pi\u010dkov\u00e9 nov\u00e9 technologie k doporu\u010dov\u00e1n\u00ed p\u0159i prohl\u00ed\u017een\u00ed sv\u00fdch str\u00e1nek. Spole\u010dnost Netflix se dokonce pod\u011blila o to, jak vyu\u017e\u00edv\u00e1 nejen individualizovanou historii sledov\u00e1n\u00ed, ale tak\u00e9 statick\u00e9 obr\u00e1zky film\u016f, kter\u00e9 r\u016fzn\u00fdm u\u017eivatel\u016fm zobrazuj\u00ed r\u016fzn\u00e9 ob\u00e1lky, aby oslovily co nej\u0161ir\u0161\u00ed spektrum vkusu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zd\u00e1 se, \u017ee jako spole\u010dnost o\u010dek\u00e1v\u00e1me tuto \u00farove\u0148 sofistikovanosti i v interakci se zbytkem sv\u011bta. V roce 2022 se toto o\u010dek\u00e1v\u00e1n\u00ed bude st\u00e1le v\u00edce vztahovat i na charitativn\u00ed organizace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stejn\u011b jako v p\u0159\u00edpad\u011b sou\u010dasn\u00fdch trend\u016f fundraisingu ji\u017e nesta\u010d\u00ed pou\u017e\u00edvat jednu obecnou marketingovou strategii pro r\u016fznorod\u00e9 skupiny d\u00e1rc\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podle \u010dl\u00e1nku spole\u010dnosti <a href=\"https:\/\/www.salesforce.org\/nonprofit\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>,<\/span><span style=\"font-weight: 400;\"> by personalizovan\u00e1 platforma m\u011bla pom\u00e1hat vytv\u00e1\u0159et, segmentovat, sledovat a optimalizovat marketingov\u00e9 kampan\u011b, stejn\u011b jako usnad\u0148ovat prodejn\u00ed proces a rychle pom\u00e1hat z\u00e1kazn\u00edk\u016fm, a to i v p\u0159\u00edpad\u011b, \u017ee se pou\u017e\u00edvaj\u00ed vestav\u011bn\u00e9 n\u00e1stroje nebo aplikace t\u0159et\u00edch stran.<\/span><\/p>\n<p>Co m\u016f\u017eete ud\u011blat pro sou\u010dasn\u00e9 trendy fundraisingu?<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ud\u011blejte &#8222;ot\u00e1zku&#8220; osobn\u00ed. Nenavrhujte dar 50 dolar\u016f potenci\u00e1ln\u00edmu d\u00e1rci, kter\u00fd m\u016f\u017ee darovat miliony. Ne\u017e polo\u017e\u00edte ot\u00e1zku, ud\u011blejte si pr\u016fzkum, zejm\u00e9na pokud oslovujete potenci\u00e1ln\u00ed d\u00e1rce individu\u00e1ln\u011b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u011bnujte pozornost str\u00e1nce pro d\u00e1rce. Ne\u017e za\u010dnete pos\u00edlat osobn\u00ed zpr\u00e1vy, seznamte se se sv\u00fdm publikem. Vyberte si projekty a formulace, o kter\u00fdch ji\u017e v\u00edte, \u017ee budou nejl\u00e9pe vyhovovat d\u00e1rcovsk\u00e9 z\u00e1kladn\u011b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u0159izp\u016fsobte si zas\u00edl\u00e1n\u00ed zpr\u00e1v: P\u0159i komunikaci s r\u016fzn\u00fdmi d\u00e1rci, <\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online fundraising<\/span><\/a><span style=\"font-weight: 400;\"> nebo offline, specializujte se na zas\u00edl\u00e1n\u00ed zpr\u00e1v. Zva\u017ete genera\u010dn\u00ed rozd\u00edly a dal\u0161\u00ed demografick\u00e9 \u00fadaje.<\/span><\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/q_auto\/q_auto\/v1552481225\/whydonate-production\/wordpress\/personlize.jpg\" alt=\"Trendy v charitativn\u00edm d\u00e1rcovstv\u00ed\" width=\"660\" height=\"440\" title=\"\"><\/h2>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Trend_Fundraisingu_3_E-mail_Neni_Mrtvy\"><\/span>Trend Fundraisingu #3: E-mail Nen\u00ed Mrtv\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-mail nen\u00ed mrtv\u00fd, pr\u00e1v\u011b naopak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V roce 2017 bylo na cel\u00e9m sv\u011bt\u011b 3,7 miliardy u\u017eivatel\u016f e-mailu. Do roku 2021 se tento po\u010det zv\u00fd\u0161\u00ed na 4,1 miliardy u\u017eivatel\u016f. N\u00e1vratnost investic do e-mailu je v pr\u016fm\u011bru 122 %, co\u017e je v\u00edce ne\u017e 4\u00d7 v\u00edce ne\u017e u jin\u00fdch marketingov\u00fdch metod, v\u010detn\u011b soci\u00e1ln\u00edch m\u00e9di\u00ed, p\u0159\u00edm\u00e9 po\u0161ty a reklamy ve vyhled\u00e1v\u00e1n\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studie zjistila, \u017ee e-mail tvo\u0159\u00ed 26 % p\u0159\u00edjm\u016f z online slu\u017eeb a o\u010dek\u00e1v\u00e1 se, \u017ee v bl\u00edzk\u00e9 budoucnosti se toto \u010d\u00edslo je\u0161t\u011b zv\u00fd\u0161\u00ed. Zat\u00edmco v roce 2012 bylo ochotno darovat prost\u0159ednictv\u00edm e-mailu pouze 6 % d\u00e1rc\u016f, v roce 2018 se jejich po\u010det zv\u00fd\u0161il na 28 %.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je z\u0159ejm\u00e9, \u017ee zp\u016fsob, jak\u00fdm e-maily vypadaj\u00ed, se v pr\u016fb\u011bhu let zm\u011bnil. Nap\u0159\u00edklad e-maily jsou dnes mnohem vizu\u00e1ln\u011bj\u0161\u00ed ne\u017e d\u0159\u00edve. Uk\u00e1zalo se tak\u00e9, \u017ee zat\u00edmco st\u00e1le v\u00edce lid\u00ed pou\u017e\u00edv\u00e1 soci\u00e1ln\u00ed m\u00e9dia a tr\u00e1v\u00ed na sv\u00fdch za\u0159\u00edzen\u00edch st\u00e1le v\u00edce hodin, v posledn\u00edch letech se objevil i opa\u010dn\u00fd trend. Mezi mlad\u00fdmi lidmi se v tichosti objevil odpor proti soci\u00e1ln\u00edm m\u00e9di\u00edm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed d\u016fvod, pro\u010d e-mail nen\u00ed mrtv\u00fd: E-mail nen\u00ed tak ru\u0161iv\u00fd jako soci\u00e1ln\u00ed m\u00e9dia a lze jej snadn\u011bji kontrolovat. E-mail je zp\u016fsob, jak oslovit mlad\u00e9 lidi, kte\u0159\u00ed si d\u00e1vaj\u00ed pauzu od soci\u00e1ln\u00edch m\u00e9di\u00ed. E-maily jsou nav\u00edc cenov\u011b v\u00fdhodn\u00e9 a snadno se vytv\u00e1\u0159ej\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co m\u016f\u017eete ud\u011blat?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ujist\u011bte se, \u017ee je va\u0161e e-mailov\u00e1 marketingov\u00e1 strategie \u0161pi\u010dkov\u00e1. Segmentujte sv\u00e9 publikum na z\u00e1klad\u011b demografick\u00fdch \u00fadaj\u016f, preferovan\u00e9 frekvence komunikace atd. Z\u00edskejte jasn\u00fd p\u0159ehled o tom, \u010deho chcete prost\u0159ednictv\u00edm e-mail\u016f dos\u00e1hnout (nap\u0159. zv\u00fd\u0161en\u00ed po\u010dtu m\u011bs\u00ed\u010dn\u00edch d\u00e1rc\u016f).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u011bnujte pozornost e-mail\u016fm. E-maily by m\u011bly obsahovat jasnou v\u00fdzvu k akci s l\u00e1kav\u00fdm p\u0159edm\u011btem a m\u011bly by b\u00fdt odesl\u00e1ny ve spr\u00e1vn\u00fd \u010das. Kvalitn\u00ed obr\u00e1zky jsou sice nezbytn\u00e9, ale nep\u0159epl\u0148ujte e-mail vizu\u00e1ln\u00edmi prvky. Jednoduchost funguje. D\u016fkladn\u011b analyzujte data, jako je procento otev\u0159en\u00fdch e-mail\u016f, CTR (Click-Through Rate) a odhl\u00e1\u0161en\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pou\u017eijte v\u011btu o p\u0159\u00edb\u011bhu. P\u0159\u00edb\u011bhy jsou jedn\u00edm z nejmocn\u011bj\u0161\u00edch n\u00e1stroj\u016f, kter\u00e9 m\u00e1te k dispozici. P\u0159esv\u011bd\u010duj\u00ed lidi, aby p\u0159isp\u011bli, a umo\u017e\u0148uj\u00ed jim \u00fa\u010dastnit se jako \u017e\u00e1dn\u00e1 jin\u00e1 metoda. Vyu\u017eijte e-maily ke sd\u00edlen\u00ed p\u0159\u00edb\u011bh\u016f o dopadu.<\/span><\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f e-mailem\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/q_auto\/f_auto,q_auto\/v1552481509\/whydonate-production\/wordpress\/email-fundraising.jpg\" alt=\"trendy digit\u00e1ln\u00edho fundraisingu\" width=\"660\" height=\"440\" \/><\/h2>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Fundraisingovy_Trend_c_4_Firemni_Trendy_Fundraisingu\"><\/span>Fundraisingov\u00fd Trend \u010d. 4: Firemn\u00ed Trendy Fundraisingu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Firemn\u00ed sponzoring je platba, kterou spole\u010dnost poskytuje neziskov\u00e9 organizaci na podporu jej\u00ed \u010dinnosti, program\u016f nebo akc\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V posledn\u00edch letech za\u010daly spole\u010dnosti a jejich filantropick\u00e1 odd\u011blen\u00ed v\u00edce investovat do iniciativ, kter\u00e9 jsou soci\u00e1ln\u011b a ekologicky odpov\u011bdn\u00e9. K tomu p\u0159isp\u011bl zejm\u00e9na vzestup uv\u011bdom\u011bl\u00fdch spot\u0159ebitel\u016f a uv\u011bdom\u011bl\u00fdch pracovn\u00edk\u016f. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00fdzkumy opakovan\u011b potvrdily, \u017ee existuje pozitivn\u00ed vztah mezi t\u00edm, jak zam\u011bstnanci vn\u00edmaj\u00ed soci\u00e1ln\u00ed p\u0159\u00ednos sv\u00e9 spole\u010dnosti pro komunitu, a jejich zapojen\u00edm do pr\u00e1ce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studie spole\u010dnosti Cone Communications z roku 2016 zjistila, \u017ee 58 % populace p\u0159i rozhodov\u00e1n\u00ed o tom, kde bude pracovat, zva\u017euje soci\u00e1ln\u00ed a environment\u00e1ln\u00ed z\u00e1vazky spole\u010dnosti. Kdy\u017e se stanete partnerem spole\u010dnosti, va\u0161e neziskov\u00e1 organizace nejen z\u00edsk\u00e1 p\u0159\u00edsp\u011bvek, ale tak\u00e9 oslov\u00ed nov\u00e9 publikum. Tato nov\u00e1 skupina by mohla p\u0159iv\u00e9st nov\u00e9 d\u00e1rce a dobrovoln\u00edky.<\/span><\/p>\n<p>Co m\u016f\u017eete ud\u011blat, abyste dr\u017eeli krok se sou\u010dasn\u00fdmi trendy firemn\u00edho fundraisingu?<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nab\u00eddn\u011bte programy pro vyrovn\u00e1v\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f: Spole\u010dnosti \u010dasto nab\u00edzej\u00ed sv\u00fdm zam\u011bstnanc\u016fm programy na podporu d\u00e1rcovstv\u00ed. Kdy\u017e zam\u011bstnanec p\u0159isp\u011bje, po\u017e\u00e1d\u00e1 sv\u00e9ho zam\u011bstnavatele, aby tak\u00e9 p\u0159isp\u011bl stejn\u00e9 neziskov\u00e9 organizaci. Dar zam\u011bstnavatele je &#8222;matching donation&#8220;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Firemn\u00ed sponzorstv\u00ed a partnerstv\u00ed: P\u0159ed nav\u00e1z\u00e1n\u00edm partnerstv\u00ed se ziskovou organizac\u00ed se zamyslete nad c\u00edlovou skupinou a nad t\u00edm, jak se k n\u00ed zpr\u00e1va o partnerstv\u00ed dostane. Ud\u011blejte si pr\u016fzkum a ujist\u011bte se, \u017ee hodnoty spole\u010dnosti odpov\u00eddaj\u00ed hodnot\u00e1m va\u0161\u00ed organizace. P\u0159ipravte si n\u00e1vrh na sponzorstv\u00ed a za\u010dn\u011bte oslovovat potenci\u00e1ln\u00ed sponzory!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nab\u00eddn\u011bte dobrovolnickou pr\u00e1ci: Pen\u011b\u017en\u00ed dary nejsou jedin\u00fdm zp\u016fsobem, jak p\u0159isp\u011bt. St\u00e1le v\u00edce firem umo\u017e\u0148uje a podporuje sv\u00e9 zam\u011bstnance, aby si vyhradili \u010das na dobrovolnictv\u00ed v pr\u00e1ci i mimo ni.<\/span><\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Zakelijke donatie\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/f_auto,q_auto\/v1552481927\/whydonate-production\/wordpress\/business-donatie.jpg\" alt=\"Trendy v oblasti fundraisingu\" width=\"660\" height=\"440\" \/><\/h2>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Trend_Fundraisingu_c_5_Mesicni_Darcovstvi_Se_Vyplati\"><\/span>Trend Fundraisingu \u010d. 5: M\u011bs\u00ed\u010dn\u00ed D\u00e1rcovstv\u00ed Se Vyplat\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kdy\u017e si d\u00e1rce nastav\u00ed <a href=\"https:\/\/whydonate.com\/cs\/opakovane-darcovstvi\/\" target=\"_blank\" rel=\"noopener\">opakovan\u00fd dar<\/a>, <\/span><span style=\"font-weight: 400;\">se rozhodnou pravideln\u011b p\u0159isp\u00edvat p\u0159edem stanovenou \u010d\u00e1stkou. Mnoz\u00ed lid\u00e9 r\u00e1di p\u0159isp\u00edvaj\u00ed m\u011bs\u00ed\u010dn\u011b (nej\u010dast\u011bji), \u010dtvrtletn\u011b nebo ro\u010dn\u011b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pravideln\u00e9 d\u00e1rcovstv\u00ed m\u016f\u017ee m\u00edt velmi pozitivn\u00ed vliv na dlouhodobou finan\u010dn\u00ed udr\u017eitelnost va\u0161\u00ed neziskov\u00e9 organizace. Zaji\u0161\u0165uje st\u00e1l\u00fd tok p\u0159\u00edjm\u016f, tak\u017ee neziskov\u00e1 organizace m\u00e1 v\u00edce prostoru zam\u011b\u0159it se na r\u016fst a inovace. Pravideln\u00ed d\u00e1rci se proto v\u00edce zapojuj\u00ed, d\u00e1vaj\u00ed v\u00edce pen\u011bz a z\u016fst\u00e1vaj\u00ed va\u0161\u00ed organizaci dlouhodob\u011b odd\u00e1ni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u011bt\u0161ina neziskov\u00fdch organizac\u00ed se v\u0161ak st\u00e1le pot\u00fdk\u00e1 s hled\u00e1n\u00edm pravideln\u00fdch d\u00e1rc\u016f nebo s p\u0159em\u011bnou jednor\u00e1zov\u00fdch d\u00e1rc\u016f na pravideln\u00e9 d\u00e1rce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Krom\u011b toho je st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed nab\u00edzet d\u00e1rc\u016fm co nejv\u00edce r\u016fzn\u00fdch mo\u017enost\u00ed platby. To je jedna z v\u00fdhod online d\u00e1rcovsk\u00e9ho syst\u00e9mu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co m\u016f\u017eete ud\u011blat?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pou\u017eijte online d\u00e1rcovsk\u00fd syst\u00e9m, jako je <\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WhyDonate<\/span><\/a><span style=\"font-weight: 400;\">. WhyDonate je v\u00fdkonn\u00fd a efektivn\u00ed syst\u00e9m pro spr\u00e1vu dar\u016f, kter\u00fd je v\u00fdslovn\u011b optimalizov\u00e1n pro opakovan\u00e9 dary. Umo\u017e\u0148uje snadn\u00e9 vytv\u00e1\u0159en\u00ed darovac\u00edch str\u00e1nek a nab\u00edz\u00ed \u0159adu dal\u0161\u00edch funkc\u00ed a v\u00fdhod.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Propagujte sv\u016fj d\u00e1rcovsk\u00fd program pro opakovan\u00e9 dary. Nap\u0159\u00edklad odkaz na opakuj\u00edc\u00ed se<\/span> <a href=\"https:\/\/whydonate.com\/cs\/webova-stranka-tlacitka-darovat\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">d\u00e1rcovsk\u00fd program<\/span><\/a><span style=\"font-weight: 400;\"> ve sv\u00fdch e-mailov\u00fdch bulletinech, p\u0159\u00edsp\u011bvc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch a um\u00edst\u011bte viditeln\u00fd odkaz na sv\u016fj program opakovan\u00e9ho d\u00e1rcovstv\u00ed na sv\u00e9 webov\u00e9 str\u00e1nky.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Komunikujte se sv\u00fdmi d\u00e1rci prost\u0159ednictv\u00edm e-mailu a soci\u00e1ln\u00edch m\u00e9di\u00ed. Zva\u017ete mo\u017enost p\u0159ekvapit jednor\u00e1zov\u00e9 d\u00e1rce drobn\u00fdmi dary. Navrhujte \u00fa\u010dinn\u00e9 kampan\u011b v soci\u00e1ln\u00edch m\u00e9di\u00edch, kter\u00e9 ukazuj\u00ed hodnotu opakovan\u00fdch dar\u016f t\u00edm, \u017ee demonstruj\u00ed jejich dopad.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Fundraising_Trend_6_Trendy_Komunitniho_Fundraisingu\"><\/span>Fundraising Trend #6: Trendy Komunitn\u00edho Fundraisingu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ve sv\u011bt\u011b neziskov\u00fdch organizac\u00ed se v\u011bnuje velk\u00e1 pozornost rozvoji \u0159\u00edzen\u00e9mu komunitou a komunitn\u011b \u0159\u00edzen\u00e9mu rozvoji. Tento v\u00fdvoj zahrnuje komunitu, kter\u00e1 spolupracuje na spole\u010dn\u00e9 vizi, aby se pou\u010dila z m\u00edstn\u00edch akc\u00ed a dos\u00e1hla soci\u00e1ln\u00ed zm\u011bny.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stejn\u011b tak byl kladen velk\u00fd d\u016fraz na z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f na komunitn\u00ed \u00farovni. Mnoho neziskov\u00fdch organizac\u00ed ji\u017e provedlo v\u00fdzkum<\/span> <a href=\"https:\/\/whydonate.com\/cs\/blog\/peer-to-peer-fundraising-crowdfunding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">peer-to-peer fundraising<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zat\u00edmco<\/span> <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">crowdfunding<\/span><\/a><span style=\"font-weight: 400;\"> (dal\u0161\u00ed obl\u00edben\u00e1 strategie fundraisingu) vyu\u017e\u00edv\u00e1 jedinou vstupn\u00ed str\u00e1nku ke shroma\u017e\u010fov\u00e1n\u00ed dar\u016f od velk\u00e9ho po\u010dtu lid\u00ed, peer-to-peer fundraising vyz\u00fdv\u00e1 d\u00e1rce a p\u0159\u00edznivce, aby shroma\u017e\u010fovali prost\u0159edky va\u0161\u00edm jm\u00e9nem. V p\u0159\u00edpad\u011b peer-to-peer fundraisingu maj\u00ed fundraise\u0159i \u010dasto sv\u00e9 vlastn\u00ed d\u00e1rcovsk\u00e9 str\u00e1nky. Peer-to-peer fundraising m\u00e1 je\u0161t\u011b jednu silnou v\u00fdhodu, a tou je soci\u00e1ln\u00ed d\u016fkaz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soci\u00e1ln\u00ed d\u016fkaz je mocn\u00fd psychologick\u00fd a soci\u00e1ln\u00ed jev, p\u0159i kter\u00e9m lid\u00e9 p\u0159ej\u00edmaj\u00ed jedn\u00e1n\u00ed druh\u00fdch ve snaze projevit spr\u00e1vn\u00e9 chov\u00e1n\u00ed v dan\u00e9 situaci. V podstat\u011b to znamen\u00e1, \u017ee lid\u00e9 d\u011blaj\u00ed to, co vid\u00ed d\u011blat ostatn\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00edsto marketingov\u00e9ho \u0161umu je mnohem v\u00edce pot\u0159eba skute\u010dn\u00e9ho lidsk\u00e9ho kontaktu. Tato touha po kontaktu s lidmi otev\u00edr\u00e1 cestu k nov\u00e9mu zp\u016fsobu <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f<\/a>.<\/span><\/p>\n<p>Co m\u016f\u017eete d\u011blat podle nejnov\u011bj\u0161\u00edch trend\u016f komunitn\u00edho fundraisingu?<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Za\u010dn\u011bte sb\u00edrat finan\u010dn\u00ed prost\u0159edky mezi kolegy: Mobilizujte sv\u00e9 d\u00e1rce a p\u0159isp\u011bvatele do peer-to-peer fundraisingov\u00e9 kampan\u011b t\u00edm, \u017ee jim jasn\u011b vysv\u011btl\u00edte jej\u00ed v\u00fdhody a poskytnete jim dostatek podpory a povzbuzen\u00ed. Zajist\u011bte, aby materi\u00e1ly pro fundraising byly k dispozici a snadno dostupn\u00e9 pro va\u0161e fundraisery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nab\u00eddn\u011bte n\u011bco nav\u00edc: Nab\u00eddn\u011bte prohl\u00eddku sv\u00fdch kancel\u00e1\u0159\u00ed nebo m\u00edsta realizace projektu. Po\u0159\u00e1dejte akce, na kter\u00fdch se setk\u00e1vaj\u00ed va\u0161i d\u00e1rci a p\u0159\u00edjemci.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vytvo\u0159en\u00ed komunity: Vytvo\u0159te silnou zna\u010dku, kter\u00e9 se ostatn\u00ed cht\u011bj\u00ed st\u00e1t sou\u010d\u00e1st\u00ed. Nejaktivn\u011bj\u0161\u00edm dobrovoln\u00edk\u016fm a d\u00e1rc\u016fm nab\u00eddn\u011bte vedouc\u00ed pozice nebo jin\u00e9 odm\u011bny. Povzbuzujte sv\u00e9 d\u00e1rce a podporovatele, aby se aktivn\u011b pod\u00edleli na napl\u0148ov\u00e1n\u00ed posl\u00e1n\u00ed a vize organizace.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Trend_Fundraisingu_7_Umela_Inteligence\"><\/span>Trend Fundraisingu #7: Um\u011bl\u00e1 Inteligence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Na adrese <\/span><a href=\"https:\/\/www.accenture.com\/gb-en\/insight-technology-trends-2018?src=SOMS\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Technologick\u00e1 vize spole\u010dnosti Accenture na rok 2018<\/span><\/a><span style=\"font-weight: 400;\">, \u010dty\u0159i z p\u011bti vedouc\u00edch pracovn\u00edk\u016f (81 %) uvedli, \u017ee v\u011b\u0159\u00ed, \u017ee um\u011bl\u00e1 inteligence bude v jejich organizaci v p\u0159\u00ed\u0161t\u00edch dvou letech pracovat vedle lid\u00ed jako zam\u011bstnanec nebo konzultant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI (um\u011bl\u00e1 inteligence) obecn\u011b ozna\u010duje programy, po\u010d\u00edta\u010de a stroje, kter\u00e9 prov\u00e1d\u011bj\u00ed &#8222;inteligentn\u00ed&#8220; \u00fakoly. Pat\u0159\u00ed mezi n\u011b pl\u00e1nov\u00e1n\u00ed, u\u010den\u00ed, uva\u017eov\u00e1n\u00ed, \u0159e\u0161en\u00ed probl\u00e9m\u016f, reprezentace znalost\u00ed, vn\u00edm\u00e1n\u00ed, pohyb a manipulace a v men\u0161\u00ed m\u00ed\u0159e soci\u00e1ln\u00ed inteligence a tvo\u0159ivost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jedn\u00edm z nejjednodu\u0161\u0161\u00edch zp\u016fsob\u016f vyu\u017eit\u00ed um\u011bl\u00e9 inteligence jsou chatboti. Chatboti jsou slu\u017eby, kter\u00e9 n\u011bkdy vyu\u017e\u00edvaj\u00ed um\u011blou inteligenci a se kter\u00fdmi komunikujete prost\u0159ednictv\u00edm chatovac\u00edho rozhran\u00ed. Pou\u017e\u00edvaj\u00ed slu\u017eby pro zas\u00edl\u00e1n\u00ed zpr\u00e1v, jako je Messenger, Slack, Telegram a dal\u0161\u00ed chatovac\u00ed slu\u017eby.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dka \u0161perk\u016f Lokai a neziskov\u00e1 organizace Charity Water pou\u017eily chatbota Yeshi ke zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o vodn\u00ed krizi v Etiopii. Chatbot vypr\u00e1v\u00ed p\u0159\u00edb\u011bh, ale tak\u00e9 p\u0159ij\u00edm\u00e1 dary. Chatboti mohou potenci\u00e1ln\u00edm d\u00e1rc\u016fm doru\u010dovat personalizovan\u00e9 zpr\u00e1vy 24 hodin denn\u011b, 7 dn\u00ed v t\u00fddnu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ve spolupr\u00e1ci \u010dlov\u011bka a stroje, kter\u00e1 odpov\u00edd\u00e1 trendy fundraisingu v roce 2021, se skr\u00fdv\u00e1 velk\u00fd potenci\u00e1l.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jak se shoduj\u00ed nejnov\u011bj\u0161\u00ed trendy digit\u00e1ln\u00edho fundraisingu, um\u011bl\u00e1 inteligence m\u016f\u017ee neziskov\u00fdm organizac\u00edm pomoci shroma\u017e\u010fovat v\u00edce dat a l\u00e9pe je vyu\u017e\u00edvat k pln\u011bn\u00ed jejich posl\u00e1n\u00ed a \u0159e\u0161en\u00ed spole\u010densk\u00fdch probl\u00e9m\u016f. Nap\u0159\u00edklad neziskov\u00e1 organizace, kter\u00e1 pom\u00e1h\u00e1 mlad\u00fdm lidem, kte\u0159\u00ed si cht\u011bj\u00ed ubl\u00ed\u017eit, by mohla pomoc\u00ed um\u011bl\u00e9 inteligence ozna\u010dovat obsah na soci\u00e1ln\u00edch s\u00edt\u00edch a zji\u0161\u0165ovat, kte\u0159\u00ed mlad\u00ed lid\u00e9 mohou b\u00fdt ohro\u017eeni. Za t\u00edmto \u00fa\u010delem slu\u017eba krizov\u00e9 textov\u00e9 linky zjistila, \u017ee term\u00edn &#8222;ibuprofen&#8220; p\u0159edpov\u00edd\u00e1 pot\u0159ebu nouzov\u00e9 pomoci 16kr\u00e1t \u010dast\u011bji ne\u017e slovo &#8222;sebevra\u017eda&#8220;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um\u011blou inteligenci lze tak\u00e9 vyu\u017e\u00edt k v\u00fdrazn\u00e9mu zlep\u0161en\u00ed va\u0161ich program\u016f a slu\u017eeb. Nap\u0159\u00edklad spole\u010dnost College Forward vyu\u017e\u00edv\u00e1 strojov\u00e9 u\u010den\u00ed k identifikaci kou\u010dovac\u00edch metod pro p\u0159\u00edpravu st\u0159edo\u0161kol\u00e1k\u016f na vysokou \u0161kolu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u010dkoli je um\u011bl\u00e1 inteligence st\u00e1le je\u0161t\u011b v plenk\u00e1ch, mnoho neziskov\u00fdch organizac\u00ed ji\u017e zaznamen\u00e1v\u00e1 jej\u00ed siln\u00e9 dopady, pokud jde o jejich dopad. Nyn\u00ed je \u010das prozkoumat um\u011blou inteligenci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co m\u016f\u017eete ud\u011blat, abyste udr\u017eeli krok s trendy digit\u00e1ln\u00edho fundraisingu?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zva\u017ete vytvo\u0159en\u00ed chatbota. Aplikace pro zas\u00edl\u00e1n\u00ed zpr\u00e1v na Facebooku rychle rostou. Nap\u0159\u00edklad Facebook Messenger pou\u017e\u00edv\u00e1 ka\u017ed\u00fd m\u011bs\u00edc v\u00edce ne\u017e 1 miliarda lid\u00ed a roste rychleji ne\u017e samotn\u00fd Facebook. To p\u0159edstavuje pro va\u0161i neziskovou organizaci skv\u011blou p\u0159\u00edle\u017eitost. V\u00e1\u0161 chatbot zvl\u00e1dne <\/span><span style=\"font-weight: 400;\">dary<\/span><span style=\"font-weight: 400;\">, registrace \u010dlen\u016f a poskytov\u00e1n\u00ed informac\u00ed o projektech.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalizujte komunikaci s (potenci\u00e1ln\u00edmi) d\u00e1rci. Um\u011bl\u00e1 inteligence m\u016f\u017ee podpo\u0159it cesty z\u00e1kazn\u00edk\u016f t\u00edm, \u017ee je personalizuje pomoc\u00ed p\u0159izp\u016fsoben\u00fdch, personalizovan\u00fdch zpr\u00e1v na z\u00e1klad\u011b ud\u00e1lost\u00ed v re\u00e1ln\u00e9m \u010dase. Tato personalizovan\u00e1 sd\u011blen\u00ed, kter\u00e1 se d\u00e1rc\u016fm zobrazuj\u00ed ve velmi specifick\u00fdch \u010dasech, mohou m\u00edt mnohem v\u011bt\u0161\u00ed dopad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vyu\u017eijte um\u011blou inteligenci a sta\u0148te se expertem na data. Chytr\u00e9 vyu\u017e\u00edv\u00e1n\u00ed dat m\u016f\u017ee maxim\u00e1ln\u011b vyu\u017e\u00edt v\u0161ech mo\u017enost\u00ed. Um\u011bl\u00e1 inteligence v\u00e1m nap\u0159\u00edklad pom\u016f\u017ee analyzovat data a p\u0159edpov\u011bd\u011bt pravd\u011bpodobnost, \u017ee potenci\u00e1ln\u00ed d\u00e1rce bude schopen poskytnout velk\u00fd dar. M\u016f\u017ee se pod\u00edvat na historii dar\u016f a registrac\u00ed, n\u00e1v\u0161t\u011bvnost ud\u00e1lost\u00ed, vztahy a dokonce i na \u00fadaje z n\u00e1stroj\u016f pro screening bohatstv\u00ed.<\/span><\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"um\u011bl\u00e1 inteligence\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/f_auto,q_auto\/v1552484439\/whydonate-production\/wordpress\/ai.jpg\" alt=\"trendy digit\u00e1ln\u00edho fundraisingu\" width=\"667\" height=\"500\" \/><\/h2>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Trend_Fundraisingu_c_8_Transparentnost_Dopadu_Je_dulezita\"><\/span>Trend Fundraisingu \u010d. 8: Transparentnost Dopadu Je d\u016fle\u017eit\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00e1rci cht\u011bj\u00ed v\u011bd\u011bt, jak jsou jejich pen\u00edze vynakl\u00e1d\u00e1ny. Proto je zde velk\u00fd impuls pro transparentnost dopadu daru.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kontrola tohoto dopadu ze strany d\u00e1rc\u016f se v roce 2022 stane jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch trendy fundraisingu. Rozhoduje o tom, zda lid\u00e9 p\u0159isp\u011bj\u00ed na danou v\u011bc. D\u00e1rci, zejm\u00e9na mileni\u00e1lov\u00e9, se cht\u011bj\u00ed v\u00edce osobn\u011b pod\u00edlet na v\u011bcech, kter\u00e9 podporuj\u00ed. V sou\u010dasn\u00e9 dob\u011b m\u00e1 mnoho d\u00e1rc\u016f bohat\u00e9 dovednosti a zdroje, kter\u00e9 jim umo\u017e\u0148uj\u00ed prozkoumat politiku \u0159\u00edzen\u00ed neziskov\u00e9 organizace a jej\u00ed soci\u00e1ln\u00ed dopad. A na to nejsou l\u00edn\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abyste vyhov\u011bli t\u00e9to pot\u0159eb\u011b a reagovali na tento trend, m\u016f\u017eete na sv\u00e9 webov\u00e9 str\u00e1nky um\u00edstit str\u00e1nku &#8222;Dopad&#8220;, kter\u00e1 jasn\u011b ukazuje soci\u00e1ln\u00ed dopad. Abyste to mohli ud\u011blat, mus\u00edte samoz\u0159ejm\u011b nejprve zm\u011b\u0159it sv\u016fj dopad. Pokud va\u0161e neziskov\u00e1 organizace je\u0161t\u011b nem\u011b\u0159\u00ed dopad, m\u011bl by to b\u00fdt prvn\u00ed krok. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mnoho neziskov\u00fdch organizac\u00ed ji\u017e zpr\u00e1vy o dopadech vypracov\u00e1v\u00e1 nebo je zahrnuje do sv\u00e9 v\u00fdro\u010dn\u00ed zpr\u00e1vy. Existuj\u00ed i dal\u0161\u00ed kreativn\u00ed zp\u016fsoby, jak b\u00fdt transparentn\u00ed v\u016f\u010di sv\u00fdm d\u00e1rc\u016fm a podporovatel\u016fm. Nap\u0159\u00edklad &#8222;Charita: Water&#8220; zmapovala ka\u017ed\u00fd ze sv\u00fdch dokon\u010den\u00fdch projekt\u016f na Google Maps s GPS sou\u0159adnicemi, fotografiemi a informacemi o komunit\u011b, kter\u00e9 slou\u017e\u00ed. Jejich p\u0159\u00edznivci tak mohou p\u0159esn\u011b vid\u011bt, kde pracuj\u00ed a kolik lid\u00ed dostalo \u010distou vodu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co m\u016f\u017eete ud\u011blat podle nejnov\u011bj\u0161\u00edch trend\u016f v charitativn\u00edm d\u00e1rcovstv\u00ed?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pozv\u011bte sv\u00e9 d\u00e1rce na n\u00e1v\u0161t\u011bvu m\u00edsta realizace projektu a okam\u017eit\u011b jim uka\u017ete, jak jejich dar zm\u011bnil \u017eivoty p\u0159\u00edjemc\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Objevte \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed. \u017div\u00e9 vys\u00edl\u00e1n\u00ed je jednou z nejp\u0159\u00edm\u011bj\u0161\u00edch a nejautenti\u010dt\u011bj\u0161\u00edch taktik, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt ke zv\u00fd\u0161en\u00ed transparentnosti sv\u00e9 organizace. Neupraven\u00e9 z\u00e1b\u011bry jsou \u010dasto nejsiln\u011bj\u0161\u00ed, proto se p\u0159ipravte na ne\u010dekan\u00e9 situace a m\u011bjte v\u017edy po ruce mobiln\u00ed telefon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pou\u017e\u00edvejte infografiky. Infografiky jsou nejnov\u011bj\u0161\u00edm trendem v oblasti fundraisingu, kter\u00fd v\u00e1m pom\u016f\u017ee hovo\u0159it s publikem o slo\u017eit\u00fdch my\u0161lenk\u00e1ch. P\u0159edstavuj\u00ed \u00fa\u010dinn\u00fd zp\u016fsob, jak uk\u00e1zat, jak va\u0161e organizace vyu\u017e\u00edv\u00e1 dary. Infografiky mohou tak\u00e9 pomoci p\u0159il\u00e1kat \u0161ir\u0161\u00ed publikum, proto\u017ee je mohou sleduj\u00edc\u00ed snadno sd\u00edlet a lajkovat.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Jake_Jsou_Vyzvy_Pri_Ziskavani_Financnich_Prostredku\"><\/span>Jak\u00e9 Jsou V\u00fdzvy P\u0159i Z\u00edsk\u00e1v\u00e1n\u00ed Finan\u010dn\u00edch Prost\u0159edk\u016f?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-slate-fragment=\"JTVCJTdCJTIycXVlc3Rpb25JZCUyMiUzQSUyMm81UkRqeEhrMCUyMiUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJCZWluZyUyMGFzJTIwb3BlbiUyMGFuZCUyMHRyYW5zcGFyZW50JTIwYXMlMjBwb3NzaWJsZSUyMGFib3V0JTIweW91ciUyMG9wZXJhdGlvbnMlMjBhbmQlMjBwcm9jZWR1cmVzJTIwaXMlMjB2ZXJ5JTIwaW1wb3J0YW50JTIwdG8lMjB0aGUlMjBzdWNjZXNzJTIwb2YlMjB5b3VyJTIwb3JnYW5pemF0aW9uLiUyMiU3RCU1RCU3RCU1RA==\">Co nejv\u011bt\u0161\u00ed otev\u0159enost a transparentnost va\u0161ich operac\u00ed a postup\u016f je velmi d\u016fle\u017eit\u00e1 pro \u00fasp\u011bch va\u0161\u00ed organizace, pokud jde o z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f. Bohu\u017eel mnoho z t\u011bchto organizac\u00ed se st\u00e1le je\u0161t\u011b ne\u0159\u00edd\u00ed pravidly, pokud jde o z\u00edsk\u00e1v\u00e1n\u00ed ve\u0159ejn\u00fdch prost\u0159edk\u016f.<\/span><\/p>\n<p>O\u010dek\u00e1v\u00e1n\u00ed rychl\u00fdch v\u00fdsledk\u016f je tak\u00e9 jednou z nejobt\u00ed\u017en\u011bj\u0161\u00edch v\u011bc\u00ed, se kter\u00fdmi se \u010dlov\u011bk mus\u00ed pot\u00fdkat. P\u0159esv\u011bd\u010dit d\u00e1rce, aby p\u0159isp\u011bli, vy\u017eaduje \u010das. Tv\u016frci fundraisingu tedy mus\u00ed m\u00edt p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed prost\u0159edk\u016f trp\u011blivost, aby se do\u010dkali dobr\u00fdch v\u00fdsledk\u016f.<\/p>\n<p><span data-slate-fragment=\"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\">Co nejv\u011bt\u0161\u00ed transparentnost ohledn\u011b zp\u016fsobu, jak\u00fdm va\u0161e organizace shroma\u017e\u010fuje a pou\u017e\u00edv\u00e1 va\u0161e \u00fadaje, je p\u0159\u00ednosn\u00e1 i pro d\u00e1rce, proto\u017ee jim umo\u017e\u0148uje d\u016fv\u011b\u0159ovat v\u00e1m a zvy\u0161uje kvalitu jejich dar\u016f. To v\u0161ak m\u016f\u017ee b\u00fdt tak\u00e9 ohro\u017eeno zp\u011btnou reakc\u00ed ve\u0159ejnosti, pokud jsou va\u0161e postupy pova\u017eov\u00e1ny za neetick\u00e9 nebo vyko\u0159is\u0165ovatelsk\u00e9. To by mohlo ovlivnit va\u0161i pov\u011bst a zabr\u00e1nit v\u00e1m v p\u0159\u00ed\u0161t\u00edch darech.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span><span style=\"font-weight: 400;\">Z\u00e1v\u011br<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pro neziskov\u00e9 organizace je d\u016fle\u017eit\u00e9, aby se vr\u00e1tily zp\u011bt a pochopily, jak tyto trendy fundraisingu napln\u00ed c\u00edle jejich organizace pro rok 2022. <\/span><span style=\"font-weight: 400;\">Progresivn\u011b sm\u00fd\u0161lej\u00edc\u00ed organizace st\u00e1le sleduj\u00ed okoln\u00ed sv\u011bt a neust\u00e1le se u\u010d\u00ed. Vzd\u011bl\u00e1v\u00e1n\u00ed a informovanost jsou z\u00e1sadn\u00ed pro to, aby neziskov\u00e9 organizace mohly poskytovat slu\u017eby a plnit sv\u00e9 posl\u00e1n\u00ed. <\/span><span style=\"font-weight: 400;\">Organizace, kter\u00e9 neusp\u011bj\u00ed, a to je krut\u00e1 pravda. Pouze ty neziskov\u00e9 organizace, kter\u00e9 se neust\u00e1le u\u010d\u00ed a p\u0159izp\u016fsobuj\u00ed, mohou p\u0159e\u017e\u00edt a prosperovat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Douf\u00e1me, \u017ee v\u00e1m n\u00e1\u0161 \u010dl\u00e1nek pomohl poznat nejv\u011bt\u0161\u00ed a nejd\u016fle\u017eit\u011bj\u0161\u00ed trendy fundraisingu v roce 2021. Douf\u00e1me, \u017ee tyto poznatky vyu\u017eijete i ve sv\u00e9 ka\u017edodenn\u00ed \u010dinnosti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zde jsme se v\u011bnovali pouze \u0161pi\u010dce ledovce, proto v\u00e1m doporu\u010dujeme, abyste si ud\u011blali vlastn\u00ed pr\u016fzkum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vyberte si<\/span> <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WhyDonate<\/span><\/a><span style=\"font-weight: 400;\"> jako d\u00e1rcovsk\u00fd syst\u00e9m a pod\u00edvejte se na n\u00e1\u0161 d\u00e1rcovsk\u00fd syst\u00e9m <\/span><a href=\"https:\/\/whydonate.com\/cs\/blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">blogy<\/span><\/a><span style=\"font-weight: 400;\"> pro dal\u0161\u00ed tipy pro fundraising.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Od roku 2010 se trendy fundraisingu rychle zm\u011bnily. V d\u016fsledku rozvoje technologi\u00ed a rostouc\u00edho vlivu internetu do\u0161lo k mnoha zm\u011bn\u00e1m. Dal\u0161\u00ed zm\u011bny p\u0159\u00edmo souvisej\u00ed s kulturn\u00edmi a spole\u010densk\u00fdmi zm\u011bnami. Neziskov\u00fd\/d\u00e1rcovsk\u00fd sektor se neust\u00e1le vyv\u00edj\u00ed. Velk\u00e9 neziskov\u00e9 organizace vys\u00edlaj\u00ed \u017eiv\u011b ze sv\u00fdch kancel\u00e1\u0159\u00ed a p\u0159id\u00e1vaj\u00ed GIFy do sv\u00fdch p\u0159\u00edb\u011bh\u016f na Instagramu, pevn\u00e9 linky jsou pry\u010d, d\u00e1rci&#8230;<\/p>\n","protected":false},"author":1,"featured_media":325847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11970,13426],"tags":[16931,13412,16528,16527,16526,16529],"class_list":["post-325534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-pro-fundraising","category-ziskavani-financnich-prostredku","tag-charitativni-fundraising-cs","tag-charitativni-fundraising","tag-charitativni-sbirka","tag-charitativniho-fundraisingu","tag-fundraisingove-trendy","tag-trendy-fundraisingu"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/325534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=325534"}],"version-history":[{"count":2,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/325534\/revisions"}],"predecessor-version":[{"id":422151,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/325534\/revisions\/422151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/325847"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=325534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=325534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=325534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}