{"id":325651,"date":"2024-02-14T12:27:00","date_gmt":"2024-02-14T11:27:00","guid":{"rendered":"https:\/\/whydonate.com\/blog\/vyhledavani-sponzoru\/"},"modified":"2024-02-15T10:16:37","modified_gmt":"2024-02-15T09:16:37","slug":"hledani-sponzoru","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/","title":{"rendered":"Jak Z\u00edskat Sponzory Pro Neziskov\u00e9 Organizace"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pro neziskov\u00e9 organizace m\u016f\u017ee b\u00fdt hled\u00e1n\u00ed sponzor\u016f a rozhodov\u00e1n\u00ed o modelu financov\u00e1n\u00ed jejich organizace jedn\u00edm z nejn\u00e1ro\u010dn\u011bj\u0161\u00edch \u00fakol\u016f. <\/span><span style=\"font-weight: 400;\">Ka\u017ed\u00e1 organizace pot\u0159ebuje pen\u00edze, aby se udr\u017eela nad vodou, a neziskov\u00e9 organizace samoz\u0159ejm\u011b nejsou v\u00fdjimkou. Pen\u00edze jsou \u010dast\u00fdm t\u00e9matem rozhovor\u016f mezi profesion\u00e1ly z neziskov\u00fdch organizac\u00ed a diskuse o hled\u00e1n\u00ed sponzor\u016f jsou v dob\u011b ekonomick\u00e9 nestability je\u0161t\u011b v\u00e1\u0161niv\u011bj\u0161\u00ed.<\/span><\/p>\n<p><strong><a href=\"https:\/\/whydonate.com\/en\/account\/login?utm_source=blg&amp;utm_medium=blg_ctn&amp;utm_campaign=blg_ct1\" target=\"_blank\" rel=\"noopener\">Za\u010dn\u011bte svou cestu Za\u010dn\u011bte<\/a> svou je\u0161t\u011b dnes a sledujte, jak va\u0161e kampa\u0148 vzkv\u00e9t\u00e1 d\u00edky podpo\u0159e, kterou si zaslou\u017e\u00ed!<\/strong><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#Jak_Ziskat_Darce_A_Sponzory\" >Jak Z\u00edskat D\u00e1rce A Sponzory?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#Jak_Ziskat_Sponzory_Pro_Neziskove_Organizace\" >Jak Z\u00edskat Sponzory Pro Neziskov\u00e9 Organizace<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#Nejlepsi_Napady_Na_Sponzoring_Charitativnich_Akci_Pro_Neziskove_Organizace\" >Nejlep\u0161\u00ed N\u00e1pady Na Sponzoring Charitativn\u00edch Akc\u00ed Pro Neziskov\u00e9 Organizace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#1_Individualni_dary\" >1. Individu\u00e1ln\u00ed dary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#2_Crowdfunding\" >2. Crowdfunding<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#Peer-to-peer_fundraising\" >Peer-to-peer fundraising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#3_Offline_Fundraising\" >3. Offline Fundraising<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#Dopisy_prima_posta\" >Dopisy \/ p\u0159\u00edm\u00e1 po\u0161ta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#Udalosti\" >Ud\u00e1losti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#Door-to-door\" >Door-to-door<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#Telefonicke_zadosti\" >Telefonick\u00e9 \u017e\u00e1dosti<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#4_Vladni_Soukrome_Dotace\" >4. Vl\u00e1dn\u00ed \/ Soukrom\u00e9 Dotace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#5_Jak_Ziskat_Firemni_Sponzorstvi_Pro_Neziskove_Organizace\" >5. Jak Z\u00edskat Firemn\u00ed Sponzorstv\u00ed Pro Neziskov\u00e9 Organizace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#6_Clensky_Poplatek\" >6. \u010clensk\u00fd Poplatek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#7_Prodej_Vyrobku_A_Sluzeb\" >7. Prodej V\u00fdrobk\u016f A Slu\u017eeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#8_In-Kind_Dary\" >8. In-Kind Dary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/whydonate.com\/cs\/blog\/hledani-sponzoru\/#Zacnete_Hledat_Sponzory\" >Za\u010dn\u011bte Hledat Sponzory<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Jak_Ziskat_Darce_A_Sponzory\"><\/span>Jak Z\u00edskat D\u00e1rce A Sponzory?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Na jedn\u00e9 stran\u011b je na v\u00fdb\u011br z v\u00edce model\u016f financov\u00e1n\u00ed, co\u017e m\u016f\u017ee zp\u016fsobit zmatek. Na druhou stranu se n\u011bkter\u00e9 neziskov\u00e9 organizace mohou c\u00edtit m\u00e9n\u011b &#8222;flexibiln\u00ed&#8220; a omezen\u00e9 ve sv\u00fdch mo\u017enostech. <\/span><span style=\"font-weight: 400;\">Aby to bylo je\u0161t\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed, mnoho profesion\u00e1ln\u00edch neziskov\u00fdch organizac\u00ed se zdr\u00e1h\u00e1 zam\u011b\u0159it sv\u00e9 \u00fasil\u00ed na z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f a hled\u00e1n\u00ed sponzor\u016f, co\u017e posiluje mylnou p\u0159edstavu, \u017ee hled\u00e1n\u00ed pen\u011bz je n\u011bjak\u00fdm zp\u016fsobem &#8222;\u0161patn\u00e9&#8220;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proto\u017ee se jedn\u00e1 o slo\u017eit\u00e9 t\u00e9ma, p\u0159ipravili jsme pro v\u00e1s seznam \u0161esti hlavn\u00edch zdroj\u016f financov\u00e1n\u00ed neziskov\u00fdch organizac\u00ed, kter\u00e9 byste mohli zv\u00e1\u017eit.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_Ziskat_Sponzory_Pro_Neziskove_Organizace\"><\/span>Jak Z\u00edskat Sponzory Pro Neziskov\u00e9 Organizace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Nejlepsi_Napady_Na_Sponzoring_Charitativnich_Akci_Pro_Neziskove_Organizace\"><\/span>Nejlep\u0161\u00ed N\u00e1pady Na Sponzoring Charitativn\u00edch Akc\u00ed Pro Neziskov\u00e9 Organizace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_Individualni_dary\"><\/span><span style=\"font-weight: 400;\">1. Individu\u00e1ln\u00ed dary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote><p><span style=\"font-weight: 400;\">71 % v\u0161ech dar\u016f neziskov\u00fdm organizac\u00edm poch\u00e1z\u00ed od jednotlivc\u016f.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Individu\u00e1ln\u00ed d\u00e1rci jsou skv\u011blou mo\u017enost\u00ed, jak z\u00edskat sponzorsk\u00e9 dary pro neziskov\u00e9 organizace, proto\u017ee mohou p\u0159isp\u00edvat jednor\u00e1zov\u011b nebo opakovan\u011b. P\u0159isp\u00edvaj\u00ed tak\u00e9 r\u016fzn\u00fdmi zp\u016fsoby: online i offline, prost\u0159ednictv\u00edm akc\u00ed, aukc\u00ed, pl\u00e1novan\u00fdch dar\u016f a dal\u0161\u00edch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud jde o individu\u00e1ln\u00ed dary, je nutn\u00e9 zv\u00e1\u017eit v\u0161echny mo\u017enosti, proto\u017ee tvo\u0159\u00ed obrovskou \u010d\u00e1st financov\u00e1n\u00ed neziskov\u00fdch organizac\u00ed. V\u011bt\u0161inou se jedn\u00e1 o velmi efektivn\u00ed zdroj financov\u00e1n\u00ed, zejm\u00e9na pro organizace s velk\u00fdmi marketingov\u00fdmi rozpo\u010dty, kter\u00e9 maj\u00ed vysoce atraktivn\u00ed c\u00edl (nap\u0159. rakovina).<\/span><\/p>\n<p><b>Hlavn\u00ed d\u00e1rci<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Velc\u00ed d\u00e1rci d\u00e1vaj\u00ed \u010dasto m\u00e9n\u011b, ale jejich dary jsou podstatn\u011b vy\u0161\u0161\u00ed. Ujist\u011bte se, \u017ee v\u00e1\u0161 model fundraisingu podporuje kl\u00ed\u010dov\u00e9 d\u00e1rce. Co se pova\u017euje za &#8222;velk\u00fd dar&#8220;, z\u00e1vis\u00ed na organizaci. Pod\u00edvejte se na sv\u016fj p\u0159ehled dar\u016f a vyberte nejv\u011bt\u0161\u00ed dar (dary), kter\u00e9 jste v minulosti obdr\u017eeli. Pro velk\u00e9 a zaveden\u00e9 organizace to m\u016f\u017ee b\u00fdt \u0161estim\u00edstn\u00e1 \u010d\u00e1stka, zat\u00edmco pro men\u0161\u00ed neziskov\u00e9 organizace to m\u016f\u017ee b\u00fdt n\u011bkolik tis\u00edc dolar\u016f. Z\u00edsk\u00e1v\u00e1n\u00ed a udr\u017eov\u00e1n\u00ed velk\u00fdch d\u00e1rc\u016f je trochu jin\u00e9 ne\u017e z\u00edsk\u00e1v\u00e1n\u00ed pravideln\u00fdch d\u00e1rc\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chcete-li p\u0159il\u00e1kat velk\u00e9 d\u00e1rce, zva\u017ete investici do softwaru pro screening filantropie. Pokud je to mo\u017en\u00e9, zva\u017ete jmenov\u00e1n\u00ed \u010dlena t\u00fdmu, kter\u00fd bude spolupracovat s kl\u00ed\u010dov\u00fdmi d\u00e1rci. Abyste z\u00edskali velk\u00fd dar, mus\u00edte se obvykle z\u00fa\u010dastnit mnoha sch\u016fzek, pozvat potenci\u00e1ln\u00edho d\u00e1rce do sv\u00e9 kancel\u00e1\u0159e, domluvit sch\u016fzku s p\u0159edstavenstvem a \u010dasto pos\u00edlat p\u0159\u00edslu\u0161n\u00e9 aktu\u00e1ln\u00ed informace.<\/span><\/p>\n<p><b>Pravideln\u00ed d\u00e1rci<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pravideln\u00ed d\u00e1rci p\u0159isp\u00edvaj\u00ed \u010dast\u011bji, ale jejich dary jsou men\u0161\u00ed. Chcete-li si udr\u017eet pravideln\u00e9 d\u00e1rce, m\u016f\u017eete pou\u017e\u00edt r\u016fzn\u00e9 techniky z\u00edsk\u00e1v\u00e1n\u00ed a udr\u017een\u00ed d\u00e1rc\u016f. Mnoz\u00ed odborn\u00edci z neziskov\u00fdch organizac\u00ed doporu\u010duj\u00ed, abyste pravideln\u00e9 d\u00e1rce p\u0159em\u011bnili na opakovan\u00e9 d\u00e1rce. To va\u0161\u00ed neziskov\u00e9 organizaci zajist\u00ed udr\u017eiteln\u00fd p\u0159\u00edjem a umo\u017en\u00ed v\u00e1m pl\u00e1novat sv\u00e9 aktivity.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30745 aligncenter\" title=\"Sponzo\u0159i vinden - Zdroje financov\u00e1n\u00ed\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2020\/12\/photo-1469571486292-0ba58a3f068b.jpeg\" alt=\"Hled\u00e1n\u00ed sponzor\u016f pro charitu\" width=\"660\" height=\"440\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Crowdfunding\"><\/span><span style=\"font-weight: 400;\">2. Crowdfunding<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/whydonate.com\/en\/crowdfunding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Crowdfunding <\/span><\/a><span style=\"font-weight: 400;\">nejl\u00e9pe funguje u konkr\u00e9tn\u00edch kampan\u00ed a p\u0159i vypr\u00e1v\u011bn\u00ed konkr\u00e9tn\u00edch p\u0159\u00edb\u011bh\u016f. <\/span> <span style=\"font-weight: 400;\">Je d\u016fle\u017eit\u00e9 investovat \u010das a \u00fasil\u00ed do toho, aby va\u0161e online d\u00e1rcovsk\u00e1 str\u00e1nka zaz\u00e1\u0159ila. Ujist\u011bte se, \u017ee potenci\u00e1ln\u00ed d\u00e1rci se setkaj\u00ed s u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdmi webov\u00fdmi str\u00e1nkami a \u017ee maj\u00ed s crowdfundingem bezprobl\u00e9mov\u00e9 zku\u0161enosti. Va\u0161e darovac\u00ed tla\u010d\u00edtko by m\u011blo b\u00fdt snadno k nalezen\u00ed a odkaz na n\u011bj by m\u011bl b\u00fdt dostupn\u00fd b\u011bhem n\u011bkolika sekund po na\u010dten\u00ed darovac\u00ed str\u00e1nky. Navrhn\u011bte str\u00e1nku pro d\u00e1rce tak, aby ladila se zbytkem webu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1sadn\u00ed je tak\u00e9 navrhnout darovac\u00ed str\u00e1nku, kter\u00e1 je p\u0159izp\u016fsoben\u00e1 mobiln\u00edm za\u0159\u00edzen\u00edm a reaguje na n\u011b. Darovac\u00ed str\u00e1nku ponechte na jedn\u00e9 str\u00e1nce. Udr\u017eujte je jednoduch\u00e9 a p\u0159\u00edmo\u010dar\u00e9, s v\u00fdzvou k akci v pop\u0159ed\u00ed. Pou\u017e\u00edvejte v\u00fdrazn\u00e9 obr\u00e1zky a nab\u00edzejte v\u00edce mo\u017enost\u00ed platby. <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">Crowdfunding<\/a> se stal popul\u00e1rn\u00edm d\u00edky roz\u0161\u00ed\u0159en\u00ed r\u016fzn\u00fdch online platforem, jako je Whydonate, a vyu\u017e\u00edvaj\u00ed ho jak podniky, tak neziskov\u00e9 organizace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existuje mnoho r\u016fzn\u00fdch typ\u016f crowdfundingu (crowdfunding zalo\u017een\u00fd na odm\u011bn\u00e1ch, crowdfunding lidsk\u00e9ho kapit\u00e1lu, equity crowdfunding atd.), ale neziskov\u00e9 organizace nej\u010dast\u011bji vyu\u017e\u00edvaj\u00ed crowdfunding zalo\u017een\u00fd na darech. Chcete-li z crowdfundingu zalo\u017een\u00e9ho na darech vyt\u011b\u017eit co nejv\u00edce, mus\u00edte pravideln\u011b zve\u0159ej\u0148ovat aktualizace, pou\u017e\u00edvat p\u0159esv\u011bd\u010div\u00e9 obr\u00e1zky a videa, nab\u00edzet pob\u00eddky a sd\u00edlet je prost\u0159ednictv\u00edm e-mailu a soci\u00e1ln\u00edch m\u00e9di\u00ed. Ujist\u011bte se, \u017ee vypr\u00e1v\u00edte p\u0159\u00edb\u011bh &#8211; p\u0159\u00edb\u011bh je to, co poh\u00e1n\u00ed crowdfundingovou kampa\u0148.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Peer-to-peer_fundraising\"><\/span><span style=\"font-weight: 400;\">Peer-to-peer fundraising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/whydonate.com\/en\/blog\/peer-to-peer-fundraising-crowdfunding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Peer-to-peer fundraising<\/span><\/a><span style=\"font-weight: 400;\"> a z\u00edsk\u00e1v\u00e1n\u00ed sponzorsk\u00fdch p\u0159\u00edsp\u011bvk\u016f pro neziskov\u00e9 organizace je podkategori\u00ed crowdfundingu. Nam\u00edsto jedn\u00e9 crowdfundingov\u00e9 str\u00e1nky, na kterou p\u0159isp\u00edvaj\u00ed v\u0161ichni, si jednotliv\u00ed fundraise\u0159i v r\u00e1mci peer-to-peer fundraisingu obvykle z\u0159izuj\u00ed osobn\u00ed fundraisingovou str\u00e1nku, na kter\u00e9 p\u0159ij\u00edmaj\u00ed dary, kter\u00e9 pak p\u0159ij\u00edm\u00e1 va\u0161e neziskov\u00e1 organizace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tato strategie vyu\u017e\u00edv\u00e1 st\u00e1vaj\u00edc\u00ed s\u00edt\u011b d\u00e1rc\u016f. Vyz\u00fdv\u00e1 podporovatele, aby oslovili sv\u00e9 vrstevn\u00edky, p\u0159\u00e1tele, kolegy a rodinn\u00e9 p\u0159\u00edslu\u0161n\u00edky s \u017e\u00e1dost\u00ed o p\u0159\u00edsp\u011bvek a na\u0161li sponzory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peer-to-peer fundraising je \u00fa\u010dinn\u00fd, proto\u017ee stav\u00ed na vztaz\u00edch, vyu\u017e\u00edv\u00e1 ji\u017e existuj\u00edc\u00ed d\u00e1rcovskou z\u00e1kladnu a p\u0159isp\u00edv\u00e1 k soci\u00e1ln\u00edmu d\u016fkazu. Publikaci sp\u00ed\u0161e d\u016fv\u011b\u0159ujeme, pokud ji vytvo\u0159il p\u0159\u00edtel nebo \u010dlen rodiny. Dob\u0159e funguje tak\u00e9 vz\u00e1jemn\u00e9 z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f a z\u00edsk\u00e1v\u00e1n\u00ed charitativn\u00edch sponzor\u016f pro neziskov\u00e9 organizace, proto\u017ee je exponenci\u00e1ln\u00ed. Jednotliv\u00e9 kampan\u011b v\u0161ech va\u0161ich p\u0159\u00edznivc\u016f se rozb\u00edhaj\u00ed a p\u0159in\u00e1\u0161ej\u00ed v\u00e1m dal\u0161\u00ed d\u00e1rce.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Offline_Fundraising\"><\/span><span style=\"font-weight: 400;\">3. Offline Fundraising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Dopisy_prima_posta\"><\/span><span style=\"font-weight: 400;\">Dopisy \/ p\u0159\u00edm\u00e1 po\u0161ta<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tento offline zp\u016fsob fundraisingu je st\u00e1le hojn\u011b vyu\u017e\u00edv\u00e1n neziskov\u00fdmi organizacemi, proto\u017ee je obecn\u011b levn\u00fd, \u00fa\u010dinn\u00fd a snadno se p\u0159i n\u011bm hledaj\u00ed sponzo\u0159i. Je to v\u00fdhodn\u00e9 pro men\u0161\u00ed neziskov\u00e9 organizace nebo neziskov\u00e9 organizace, kter\u00e9 p\u016fsob\u00ed na m\u00edstn\u00ed \u00farovni. Star\u0161\u00ed d\u00e1rci nav\u00edc d\u00e1vaj\u00ed p\u0159ednost p\u0159\u00edm\u00e9 po\u0161t\u011b (dopis\u016fm). Pokud m\u00e1 va\u0161e neziskov\u00e1 organizace star\u0161\u00ed d\u00e1rce, je direct mail velmi \u00fa\u010dinn\u00fd.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Udalosti\"><\/span><span style=\"font-weight: 400;\">Ud\u00e1losti<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Akce jsou ji\u017e mnoho let \u00fa\u010dinn\u00fdm n\u00e1strojem pro z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f a sponzor\u016f pro neziskov\u00e9 organizace, proto\u017ee poskytuj\u00ed prostor pro interakci mezi neziskovou organizac\u00ed a potenci\u00e1ln\u00edmi d\u00e1rci. Ud\u00e1losti mohou tak\u00e9 podpo\u0159it va\u0161i <\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online fundraising<\/span><\/a><span style=\"font-weight: 400;\">. D\u00e1rci p\u0159isp\u00edvaj\u00ed \u010dast\u011bji, pokud mohou uv\u00e9st sv\u00e9 tv\u00e1\u0159e.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Door-to-door\"><\/span><span style=\"font-weight: 400;\">Door-to-door<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">P\u0159esto\u017ee se v pr\u016fb\u011bhu let podomn\u00ed fundraising kv\u016fli sv\u00e9 n\u00e1ro\u010dnosti na pracovn\u00ed s\u00edlu sn\u00ed\u017eil, mnoho organizac\u00ed jej st\u00e1le vyu\u017e\u00edv\u00e1 p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed sponzor\u016f pro neziskov\u00e9 organizace.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span class=\"ez-toc-section\" id=\"Telefonicke_zadosti\"><\/span><span style=\"font-weight: 400;\">Telefonick\u00e9 \u017e\u00e1dosti<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Telefonick\u00e9 \u017e\u00e1dosti jsou \u017e\u00e1dosti o dary podan\u00e9 po telefonu a mohou se pohybovat od n\u011bkolika d\u011bkovn\u00fdch telefon\u00e1t\u016f zam\u011bstnance a\u017e po rozs\u00e1hl\u00e9 telemarketingov\u00e9 kampan\u011b. Stejn\u011b jako v p\u0159\u00edpad\u011b podomn\u00edho sb\u011bru se i tato technika v pr\u016fb\u011bhu let stala nepou\u017eitelnou. <\/span><span style=\"font-weight: 400;\">online fundraising<\/span><span style=\"font-weight: 400;\"> roste, ale pro n\u011bkter\u00e9 neziskov\u00e9 organizace m\u016f\u017ee b\u00fdt st\u00e1le efektivn\u00ed p\u0159i hled\u00e1n\u00ed sponzor\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30752 aligncenter\" title=\"offline sponzorov\u00e1n\u00ed\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/pavan-trikutam-71CjSSB83Wo-unsplash-scaled.jpg\" alt=\"Vyhled\u00e1v\u00e1n\u00ed sponzor\u016f\" width=\"660\" height=\"440\" \/><\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Vladni_Soukrome_Dotace\"><\/span><span style=\"font-weight: 400;\">4. Vl\u00e1dn\u00ed \/ Soukrom\u00e9 Dotace<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Neziskov\u00e9 organizace mohou \u017e\u00e1dat o granty od vl\u00e1dy a soukrom\u00fdch a ve\u0159ejn\u00fdch nadac\u00ed na \u00farovni obc\u00ed a st\u00e1t\u016f. Obecn\u011b plat\u00ed, \u017ee pen\u00edze, kter\u00e9 v\u00e1m byly poskytnuty v r\u00e1mci grantu, nemus\u00edte vracet. V celosv\u011btov\u00e9m m\u011b\u0159\u00edtku mus\u00ed m\u00edt va\u0161e organizace t\u00e9m\u011b\u0159 ve v\u0161ech zem\u00edch status charitativn\u00ed\/neziskov\u00e9 organizace, aby mohla z\u00edskat grant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ka\u017ed\u00e1 grantov\u00e1 organizace m\u00e1 jin\u00e9 po\u017eadavky a mohou z\u00e1viset tak\u00e9 na zemi, ve kter\u00e9 je va\u0161e neziskov\u00e1 organizace registrov\u00e1na. <\/span><span style=\"font-weight: 400;\">Jednou z v\u00fdhod grantu je, \u017ee m\u016f\u017ee podpo\u0159it v\u00fdznamn\u00e9 projekty a umo\u017enit jim tak rozs\u00e1hl\u00fd soci\u00e1ln\u00ed dopad, kter\u00fd by jinak nebyl mo\u017en\u00fd. <\/span><span style=\"font-weight: 400;\">Nev\u00fdhodou je, \u017ee to m\u016f\u017ee trvat dlouho. Za prv\u00e9, trv\u00e1 n\u011bjakou dobu, ne\u017e si osvoj\u00edte dovednosti pro psan\u00ed \u017e\u00e1dosti o grant, co\u017e skute\u010dn\u011b vede k vyplacen\u00ed grantu, a pak m\u016f\u017ee chv\u00edli trvat, ne\u017e se finan\u010dn\u00ed prost\u0159edky objev\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Krom\u011b toho jsou dotace \u010dasto v\u00e1z\u00e1ny na konkr\u00e9tn\u00ed podm\u00ednky. Tyto podm\u00ednky se t\u00fdkaj\u00ed nap\u0159\u00edklad toho, jak p\u0159esn\u011b m\u016f\u017eete pen\u00edze pou\u017e\u00edt. Maj\u00ed tak\u00e9 specifick\u00e9 po\u017eadavky na pod\u00e1v\u00e1n\u00ed zpr\u00e1v, kter\u00e9 byste m\u011bli p\u0159ed pod\u00e1n\u00edm \u017e\u00e1dosti zv\u00e1\u017eit. Podm\u00ednky se mohou vztahovat tak\u00e9 k ur\u010dit\u00fdm v\u00fdstup\u016fm nebo v\u00fdsledk\u016fm nebo k dosa\u017een\u00ed dohodnut\u00fdch miln\u00edk\u016f. <\/span><span style=\"font-weight: 400;\">Granty mohou b\u00fdt pro neziskov\u00e9 organizace velmi atraktivn\u00ed, ale ne\u017e o n\u011b po\u017e\u00e1d\u00e1te, m\u011bli byste si to dob\u0159e rozmyslet. Zde je n\u011bkolik v\u011bc\u00ed, kter\u00e9 je t\u0159eba zv\u00e1\u017eit, ne\u017e se rozhodnete pou\u017e\u00edt granty jako sou\u010d\u00e1st modelu z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f.<\/span><\/p>\n<p><b>\u00davahy<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u016f\u017eeme investovat prost\u0159edky do psan\u00ed p\u0159\u00ednosn\u00fdch \u017e\u00e1dost\u00ed o granty?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u016f\u017eeme splnit podm\u00ednky dotace?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jsou \u010dinnosti, kter\u00e9 bychom prov\u00e1d\u011bli, v souladu s na\u0161\u00edm posl\u00e1n\u00edm, c\u00edli a strategi\u00ed?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lze v \u010dinnosti pokra\u010dovat i po skon\u010den\u00ed dotace?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pro n\u011bkter\u00e9 organizace jsou granty ide\u00e1ln\u00edm zdrojem financov\u00e1n\u00ed, zat\u00edmco pro jin\u00e9 jsou p\u0159\u00edli\u0161 t\u011b\u017ekop\u00e1dn\u00e9 a omezuj\u00edc\u00ed. Proto je d\u016fle\u017eit\u00e9 si nejprve odpov\u011bd\u011bt na v\u00fd\u0161e uveden\u00e9 ot\u00e1zky, abyste se ujistili, \u017ee grant je pro va\u0161i neziskovou organizaci pr\u00e1v\u011b te\u010f nejvhodn\u011bj\u0161\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud \u017eijete v Nizozemsku, je zde k dispozici <\/span><span style=\"font-weight: 400;\">vyhled\u00e1vac\u00ed online datab\u00e1ze<\/span><span style=\"font-weight: 400;\"> fond\u016f, kter\u00e1 v\u00e1m pom\u016f\u017ee naj\u00edt to, co hled\u00e1te.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30766 aligncenter\" title=\"subsidie fonds vinden\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/back-view-woman-sitting-by-table-scaled.jpg\" alt=\"Vyhled\u00e1v\u00e1n\u00ed sponzor\u016f - dotace\" width=\"660\" height=\"440\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Jak_Ziskat_Firemni_Sponzorstvi_Pro_Neziskove_Organizace\"><\/span><span style=\"font-weight: 400;\">5. Jak Z\u00edskat Firemn\u00ed Sponzorstv\u00ed Pro Neziskov\u00e9 Organizace<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hled\u00e1n\u00ed sponzor\u016f a firemn\u00edch sponzor\u016f m\u016f\u017ee b\u00fdt pro neziskov\u00e9 organizace vynikaj\u00edc\u00edm zdrojem financov\u00e1n\u00ed. <\/span><span style=\"font-weight: 400;\">Spole\u010dnosti jsou obvykle ochotny spolupracovat na projektech, kter\u00e9 maj\u00ed zlep\u0161it jejich filantropickou image nebo pracovat na tom, aby se staly spole\u010densky odpov\u011bdn\u011bj\u0161\u00edmi organizacemi. <\/span><span style=\"font-weight: 400;\">R\u016fzn\u00e9 spole\u010dnosti maj\u00ed r\u016fzn\u00e9 d\u00e1rcovsk\u00e9 programy, z nich\u017e n\u011bkter\u00e9 mohou b\u00fdt vhodn\u00e9 i pro va\u0161i organizaci. Pokud va\u0161e spole\u010dnost pl\u00e1nuje po\u0159\u00e1dat akce v r\u00e1mci st\u00e1vaj\u00edc\u00edch kampan\u00ed, m\u016f\u017eete tak\u00e9 za\u010d\u00edt hledat sponzory pro charitativn\u00ed akce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u016f\u017ee existovat ur\u010dit\u00e1 neochota spolupracovat se spole\u010dnostmi a sponzorovat je. Existuje v\u0161ak mnoho soci\u00e1ln\u011b odpov\u011bdn\u00fdch spole\u010dnost\u00ed. Pokud p\u0159ij\u00edm\u00e1te dary od t\u011bch, kte\u0159\u00ed jsou v souladu s posl\u00e1n\u00edm a hodnotami va\u0161\u00ed neziskov\u00e9 organizace, m\u016f\u017ee se jednat o cenn\u00fd zdroj financov\u00e1n\u00ed, kter\u00fd lze naj\u00edt u sponzor\u016f. <\/span><span style=\"font-weight: 400;\">Slad\u011bn\u00ed hodnot je obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9, proto\u017ee dne\u0161n\u00ed d\u00e1rci vy\u017eaduj\u00ed transparentnost a velmi opatrn\u00fd p\u0159\u00edstup k tomu, s k\u00fdm spolupracujete, m\u016f\u017ee pomoci ochr\u00e1nit va\u0161i pov\u011bst. <\/span><span style=\"font-weight: 400;\">Firemn\u00ed sponzoring obvykle zahrnuje t\u0159i hlavn\u00ed formy:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Filantropick\u00e9 <\/b><span style=\"font-weight: 400;\">&#8211; dary bez z\u00e1vazk\u016f, podobn\u011b jako individu\u00e1ln\u00ed dary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ud\u00e1lost <\/b><span style=\"font-weight: 400;\">sponzoring &#8211; epizodick\u00e1 nebo kr\u00e1tkodob\u00e1 podpora, hled\u00e1n\u00ed sponzor\u016f na z\u00e1klad\u011b ud\u00e1losti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing zalo\u017een\u00fd na p\u0159\u00ed\u010din\u00e1ch <\/b><span style=\"font-weight: 400;\">&#8211; Dlouhodob\u011bj\u0161\u00ed tematick\u00e9 zapojen\u00ed a vyhled\u00e1v\u00e1n\u00ed sponzor\u016f podle zapojen\u00ed<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Existuj\u00ed tak\u00e9 programy vyrovn\u00e1v\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f, v jejich\u017e r\u00e1mci spole\u010dnosti vyrovn\u00e1vaj\u00ed p\u0159\u00edsp\u011bvky sv\u00fdch zam\u011bstnanc\u016f. <\/span><span style=\"font-weight: 400;\">Pokud uva\u017eujete o firemn\u00edm sponzoringu jako o jednom ze zdroj\u016f financov\u00e1n\u00ed va\u0161\u00ed neziskov\u00e9 organizace, nezapome\u0148te zohlednit re\u017eijn\u00ed n\u00e1klady. N\u011bkdo mus\u00ed partnerstv\u00ed \u0159\u00eddit, zejm\u00e9na pokud pl\u00e1nujete nav\u00e1zat obchodn\u00ed partnerstv\u00ed a hled\u00e1n\u00ed sponzor\u016f je jedn\u00edm z va\u0161ich hlavn\u00edch zdroj\u016f p\u0159\u00edjm\u016f.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30759 aligncenter\" title=\"Bedrijf sponzor vinden\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/danielle-cerullo-bIZJRVBLfOM-unsplash-scaled.jpg\" alt=\"jak z\u00edskat sponzory pro neziskov\u00e9 organizace\" width=\"662\" height=\"441\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_Clensky_Poplatek\"><\/span><span style=\"font-weight: 400;\">6. \u010clensk\u00fd Poplatek<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tento zdroj financov\u00e1n\u00ed neziskov\u00fdch organizac\u00ed nemus\u00ed b\u00fdt v\u017edy vhodn\u00fd pro ka\u017edou neziskovou organizaci, ale stoj\u00ed za to se j\u00edm zab\u00fdvat. Zva\u017ete posl\u00e1n\u00ed sv\u00e9 neziskov\u00e9 organizace a pot\u00e9 se rozhodn\u011bte, zda chcete tento zdroj p\u0159\u00edjm\u016f vyu\u017e\u00edt na \u010dlensk\u00e9 p\u0159\u00edsp\u011bvky. Tento zdroj financov\u00e1n\u00ed je obzvl\u00e1\u0161t\u011b efektivn\u00ed, pokud va\u0161e neziskov\u00e1 organizace m\u016f\u017ee sv\u00fdm \u010dlen\u016fm nab\u00eddnout exkluzivn\u00ed programy a\/nebo v\u00fdhody a benefity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podkategori\u00ed modelu \u010dlenstv\u00ed je financov\u00e1n\u00ed prost\u0159ednictv\u00edm <\/span>b\u00fdval\u00fdch p\u0159\u00edjemc\u016f nebo absolvent\u016f.<span style=\"font-weight: 400;\">. Tento model funguje v\u00fdjime\u010dn\u011b dob\u0159e pro nemocnice a univerzity, kter\u00e9 u sv\u00fdch b\u00fdval\u00fdch p\u0159\u00edjemc\u016f vytv\u00e1\u0159ej\u00ed pocit &#8222;n\u00e1vratnosti&#8220;, a tak nach\u00e1zej\u00ed sponzory. <\/span><span style=\"font-weight: 400;\">Tento konkr\u00e9tn\u00ed zdroj financov\u00e1n\u00ed od minul\u00fdch &#8222;p\u0159\u00edjemc\u016f&#8220; funguje, pokud va\u0161e organizace slou\u017e\u00ed velk\u00e9 komunit\u011b s vysok\u00fdm obratem. V tomto ohledu je Princetonsk\u00e1 univerzita vynikaj\u00edc\u00edm p\u0159\u00edkladem zp\u016fsobu, jak\u00fdm nach\u00e1z\u00ed sponzory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Univerzita je velmi zdatn\u00e1 v oslovov\u00e1n\u00ed absolvent\u016f s \u017e\u00e1dost\u00ed o dary a m\u00e1 nejvy\u0161\u0161\u00ed po\u010det absolvent\u016f ze v\u0161ech n\u00e1rodn\u00edch univerzit, kte\u0159\u00ed daruj\u00ed 59,2 %. v 2008, v\u00edce ne\u017e 33,000 vysoko\u0161kol\u00e1k absolventi darovali $43.6 milion\u016f na jejich alma mater. V d\u016fsledku \u00fasil\u00ed univerzity o z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f je v\u00edce ne\u017e 50 % provozn\u00edho rozpo\u010dtu Princetonu hrazeno z dar\u016f a nada\u010dn\u00edch p\u0159\u00edjm\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Funguje to proto, \u017ee d\u0159\u00edv\u011bj\u0161\u00ed p\u0159\u00edjemci maj\u00ed pocit, \u017ee od instituce v minulosti z\u00edskali mnoho v\u00fdhod, a jsou ochotni poskytnout stejn\u00e9 v\u00fdhody i ostatn\u00edm. D\u0159\u00edv\u011bj\u0161\u00ed p\u0159\u00edjemci pova\u017euj\u00ed individu\u00e1ln\u00ed d\u00e1vky, kter\u00e9 obdr\u017eeli v minulosti, za vy\u0161\u0161\u00ed spole\u010densk\u00e9 dobro. <\/span><span style=\"font-weight: 400;\">Ne\u017e za\u010dnete hledat sponzory a rozhodnete se vyu\u017e\u00edt \u010dlensk\u00e9 p\u0159\u00edsp\u011bvky v t\u00e9 \u010di on\u00e9 form\u011b jako zdroj financov\u00e1n\u00ed, polo\u017ete si n\u00e1sleduj\u00edc\u00ed ot\u00e1zky.<\/span><\/p>\n<p><b>\u00davahy<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00e1me programy, kter\u00e9 maj\u00ed v\u011brn\u00e9 p\u0159\u00edznivce a lidi, kte\u0159\u00ed cht\u011bj\u00ed \u0161\u00ed\u0159it informace?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u016f\u017eeme investovat do dlouhodob\u00fdch vztah\u016f s na\u0161imi p\u0159\u00edjemci?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00e1me kapacitu oslovit p\u0159\u00edjemce pot\u00e9, co vyu\u017eij\u00ed na\u0161e slu\u017eby?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nab\u00edz\u00edme exkluzivn\u00ed v\u00fdhody a benefity, kter\u00e9 ospravedl\u0148uj\u00ed \u010dlensk\u00fd poplatek?<\/span><\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"7_Prodej_Vyrobku_A_Sluzeb\"><\/span><span style=\"font-weight: 400;\">7. Prodej V\u00fdrobk\u016f A Slu\u017eeb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00edm zdrojem financov\u00e1n\u00ed va\u0161\u00ed neziskov\u00e9 organizace m\u016f\u017ee b\u00fdt prodej v\u00fdrobk\u016f a\/nebo slu\u017eeb. <\/span><span style=\"font-weight: 400;\">M\u016f\u017eete nap\u0159\u00edklad prod\u00e1vat p\u0159edm\u011bty se svou zna\u010dkou\/logem a generovat tak p\u0159\u00edjem pro svou organizaci. Obvykle se jedn\u00e1 o tri\u010dka, ta\u0161ky, hrnky, su\u0161enky a dal\u0161\u00ed v\u00fdrobky. Nap\u0159\u00edklad Goodwill Industries je pravd\u011bpodobn\u011b nejv\u011bt\u0161\u00ed neziskov\u00fd maloobchodn\u00ed prodejce. <\/span><span style=\"font-weight: 400;\">Mnoh\u00e9 neziskov\u00e9 organizace tak\u00e9 n\u011bkter\u00e9 sv\u00e9 slu\u017eby zpoplat\u0148uj\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nap\u0159\u00edklad nemocnice vystavuj\u00ed pacient\u016fm \u00fa\u010dty, muzea vyb\u00edraj\u00ed vstupn\u00e9, divadla prod\u00e1vaj\u00ed vstupenky, spole\u010densk\u00e9 organizace vyb\u00edraj\u00ed poplatky, vysok\u00e9 \u0161koly po\u017eaduj\u00ed \u0161koln\u00e9 atd. <\/span><span style=\"font-weight: 400;\">To m\u016f\u017ee b\u00fdt pro va\u0161i neziskovou organizaci skv\u011bl\u00fdm zdrojem p\u0159\u00edjm\u016f, ale jako v\u017edy plat\u00ed, \u017ee tento zdroj financov\u00e1n\u00ed se nemus\u00ed v\u017edy t\u00fdkat ka\u017ed\u00e9 neziskov\u00e9 organizace. <\/span><span style=\"font-weight: 400;\">Podle <\/span><a href=\"http:\/\/www.urban.org\/research\/publication\/nonprofit-sector-brief-2015-public-charities-giving-and-volunteering\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">N\u00e1rodn\u00ed centrum pro charitativn\u00ed statistiku<\/span><\/a><span style=\"font-weight: 400;\">, v roce 2013 tvo\u0159ily tyto zdroje p\u0159\u00edjm\u016f t\u00e9m\u011b\u0159 polovinu (47,5 %) celkov\u00fdch p\u0159\u00edjm\u016f ve\u0159ejn\u011b prosp\u011b\u0161n\u00fdch organizac\u00ed. \u010ctvrtina p\u0159\u00edjm\u016f poch\u00e1z\u00ed ze st\u00e1tn\u00edch zak\u00e1zek na slu\u017eby.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prodej v\u00fdrobk\u016f a slu\u017eeb se n\u011bkdy ozna\u010duje jako &#8222;obchod&#8220; nebo &#8222;p\u0159\u00edjem z v\u00fdd\u011ble\u010dn\u00e9 \u010dinnosti&#8220;. Zde jsou dal\u0161\u00ed p\u0159\u00edklady prodeje produkt\u016f a slu\u017eeb:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prodej vstupenek na akce.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vytv\u00e1\u0159en\u00ed a prodej publikac\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prodej intern\u00edch odborn\u00fdch znalost\u00ed, nap\u0159. psan\u00ed, \u0161kolen\u00ed a konzultace.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Neziskov\u00e9 organizace mohou prod\u00e1vat ve v\u011bt\u0161in\u011b zem\u00ed. Pokud prodej v\u00fdrobk\u016f a slu\u017eeb tvo\u0159\u00ed v\u00fdznamnou \u010d\u00e1st va\u0161eho rozpo\u010dtu, m\u011bli byste po\u017e\u00e1dat o odbornou radu. Pokud tyto \u010dinnosti nesouvisej\u00ed s va\u0161\u00edm hlavn\u00edm \u00fa\u010delem, budou m\u00edt charitativn\u00ed organizace da\u0148ov\u00e9 a odvodov\u00e9 dopady. D\u00e1vejte si pozor na sv\u00e9 p\u0159\u00edjmy a sledujte procento p\u0159\u00edjm\u016f, kter\u00e9 tvo\u0159\u00ed produkty a slu\u017eby pro va\u0161i organizaci.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"8_In-Kind_Dary\"><\/span><span style=\"font-weight: 400;\">8. In-Kind <\/span><span style=\"font-weight: 400;\">Dary <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sponzoring pro neziskov\u00e9 organizace je velmi d\u016fle\u017eit\u00e9 t\u00e9ma. Neziskov\u00e9 organizace by tedy m\u011bly b\u00fdt v\u017edy otev\u0159en\u00e9 v\u011bcn\u00fdm dar\u016fm. V\u011bcn\u00e9 dary nejsou u\u017eite\u010dn\u00e9 pro ka\u017edou neziskovou organizaci, ale mohou b\u00fdt neoceniteln\u00fdm zdrojem podpory pro neziskov\u00e9 organizace, jako jsou \u00fatulky pro zv\u00ed\u0159ata, \u00fatulky pro bezdomovce, anonymn\u00ed \u00fatulky nebo organizace humanit\u00e1rn\u00ed pomoci. <\/span><span style=\"font-weight: 400;\">P\u0159\u00edkladem v\u011bcn\u00fdch dar\u016f jsou potraviny, oble\u010den\u00ed a l\u00e9ky. Pokud je pro v\u00e1\u0161 organiza\u010dn\u00ed model vhodn\u00e9 naj\u00edt sponzory pro v\u011bcn\u00e9 p\u0159\u00edsp\u011bvky, mohou v\u00e1m u\u0161et\u0159it spoustu pen\u011bz. Pokud chce nap\u0159\u00edklad va\u0161e organizace dod\u00e1vat potraviny a vodu do oblast\u00ed posti\u017een\u00fdch p\u0159\u00edrodn\u00edmi katastrofami, je velmi u\u017eite\u010dn\u00e9, abyste byli z\u00e1sobov\u00e1ni v natur\u00e1li\u00edch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je mo\u017en\u00e9, \u017ee v\u011bcn\u00e9 dary nebudete moci pou\u017e\u00edt p\u0159\u00edmo pro sv\u00e9 programy. V takov\u00e9m p\u0159\u00edpad\u011b je m\u016f\u017eete v\u017edy pou\u017e\u00edt pro aukce (v z\u00e1vislosti na typu produkt\u016f). Pokud se pro tento zp\u016fsob rozhodnete, m\u011bli byste jasn\u011b sd\u011blit (nejl\u00e9pe na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch), kter\u00e9 p\u0159edm\u011bty m\u016f\u017eete p\u0159ij\u00edmat a kde se nach\u00e1zej\u00ed va\u0161e sb\u011brn\u00e1 m\u00edsta &#8211; pokud nejsou v kancel\u00e1\u0159i. <\/span><span style=\"font-weight: 400;\">Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee v\u011bcn\u00e9 dary nezahrnuj\u00ed pouze potraviny, oble\u010den\u00ed a l\u00e9ky. V\u011bcn\u00fdm darem m\u016f\u017ee b\u00fdt tak\u00e9 n\u011bkdo, kdo nap\u0159\u00edklad zdarma p\u0159ednese projev nebo uspo\u0159\u00e1d\u00e1 workshop, nebo n\u011bkdo, kdo zdarma vytvo\u0159\u00ed va\u0161e webov\u00e9 str\u00e1nky.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zacnete_Hledat_Sponzory\"><\/span><span style=\"font-weight: 400;\">Za\u010dn\u011bte Hledat Sponzory<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A\u010dkoli se n\u00e1zory na to, co p\u0159edstavuje &#8222;ide\u00e1ln\u00ed&#8220; model financov\u00e1n\u00ed neziskov\u00e9 organizace na cest\u011b za z\u00edsk\u00e1n\u00edm sponzor\u016f pro<a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"> fundraising<\/a>, r\u016fzn\u00ed, vyu\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch zdroj\u016f k dosa\u017een\u00ed udr\u017eitelnosti je obecn\u011b dobr\u00fdm postupem. Obecn\u011b se doporu\u010duje, aby neziskov\u00e9 organizace nikdy nedost\u00e1valy v\u00edce ne\u017e 30 % finan\u010dn\u00edch prost\u0159edk\u016f z jednoho zdroje. Pokud organizace ztrat\u00ed 30 % sv\u00fdch p\u0159\u00edjm\u016f, pravd\u011bpodobn\u011b ji lze restrukturalizovat, aby p\u0159e\u017eila.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti, \u017ee jsme zde uvedli mo\u017en\u00e9 zdroje financov\u00e1n\u00ed, ale rozhodn\u011b ne v\u0161echny finan\u010dn\u00ed modely nezbytn\u00e9 pro provoz neziskov\u00e9 organizace. <\/span><span style=\"font-weight: 400;\">Pokud jde o zaji\u0161t\u011bn\u00ed finan\u010dn\u00edch prost\u0159edk\u016f pro va\u0161i organizaci, ujist\u011bte se, \u017ee m\u00e1te pl\u00e1n. A\u0165 u\u017e se jedn\u00e1 o jednotlivce, nadace, korporace nebo st\u00e1tn\u00ed financov\u00e1n\u00ed, investujte do vztah\u016f s d\u00e1rci a hledejte sponzory. V\u0161echny tyto vztahy vy\u017eaduj\u00ed \u010das a je t\u0159eba je udr\u017eovat. Mus\u00edte respektovat jak\u00fdkoli druh podpory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0158e\u0161en\u00ed probl\u00e9m\u016f s p\u0159\u00edjmy vy\u017eaduje kreativitu, odhodl\u00e1n\u00ed a tvrdou pr\u00e1ci. Ka\u017ed\u00fd zdroj financov\u00e1n\u00ed m\u00e1 sv\u00e9 p\u0159\u00edle\u017eitosti a probl\u00e9my a ka\u017ed\u00fd m\u00e1 samoz\u0159ejm\u011b sv\u00e9 v\u00fdhody a nev\u00fdhody. A\u0165 u\u017e si vyberete kteroukoli z nich, v\u0161echny vy\u017eaduj\u00ed \u00fasil\u00ed, soust\u0159ed\u011bn\u00ed a investice do hled\u00e1n\u00ed sponzor\u016f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed tipy pro neziskov\u00e9 organizace a n\u00e1vod, jak z\u00edskat sponzory pro sb\u00edrku, najdete na na\u0161em webu pro neziskov\u00e9 organizace.<\/span><a href=\"https:\/\/whydonate.com\/en\/blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> blog .<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pro neziskov\u00e9 organizace m\u016f\u017ee b\u00fdt hled\u00e1n\u00ed sponzor\u016f a rozhodov\u00e1n\u00ed o modelu financov\u00e1n\u00ed jejich organizace jedn\u00edm z nejn\u00e1ro\u010dn\u011bj\u0161\u00edch \u00fakol\u016f. Ka\u017ed\u00e1 organizace pot\u0159ebuje pen\u00edze, aby se udr\u017eela nad vodou, a neziskov\u00e9 organizace samoz\u0159ejm\u011b nejsou v\u00fdjimkou. Pen\u00edze jsou \u010dast\u00fdm t\u00e9matem rozhovor\u016f mezi profesion\u00e1ly z neziskov\u00fdch organizac\u00ed a diskuse o hled\u00e1n\u00ed sponzor\u016f jsou v dob\u011b ekonomick\u00e9 nestability je\u0161t\u011b v\u00e1\u0161niv\u011bj\u0161\u00ed&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":325868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11970],"tags":[16537,16533,16532,16535,16534,16531,16538,16540,16536,16539,16530],"class_list":["post-325651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-pro-fundraising","tag-hledani-sponzoru-pro-charitativni-akce","tag-jak-ziskat-firemni-sponzory-pro-neziskove-organizace","tag-jak-ziskat-sponzoring-pro-neziskovou-organizaci","tag-jak-ziskat-sponzory-pro-fundraiser","tag-jak-ziskat-sponzory-pro-neziskove-organizace","tag-jak-ziskat-sponzory-pro-sbirku-financnich-prostredku","tag-napady-na-sponzoring-pro-neziskove-organizace","tag-neziskove-organizace","tag-sponzorstvi-pro-neziskove-organizace","tag-sponzorstvi-pro-neziskove-organizace-cs","tag-vyhledavani-sponzoru"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/325651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=325651"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/325651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/325868"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=325651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=325651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=325651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}