{"id":327110,"date":"2024-02-26T10:58:19","date_gmt":"2024-02-26T09:58:19","guid":{"rendered":"https:\/\/whydonate.com\/blog\/fundraising-charita\/"},"modified":"2024-03-06T11:54:07","modified_gmt":"2024-03-06T10:54:07","slug":"fundraisingu-charita","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/","title":{"rendered":"Pr\u016fvodce Charitativn\u00edm Fundraisingem: Druhy Fundraisingu Charita"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Co_Je_Fundraisingu_Charita\" >Co Je Fundraisingu Charita?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nez_Zacnete_Shanet_Penize_Na_Charitu\" >Ne\u017e Za\u010dnete Sh\u00e1n\u011bt Pen\u00edze Na Charitu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Ziskani_Informaci_o_Darcich\" >Z\u00edsk\u00e1n\u00ed Informac\u00ed o D\u00e1rc\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Seskupte_Sve_Darce\" >Seskupte Sv\u00e9 D\u00e1rce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Stanovte_Cile\" >Stanovte C\u00edle<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Typy_Ziskavani_Financnich_Prostredku\" >Typy Z\u00edsk\u00e1v\u00e1n\u00ed Finan\u010dn\u00edch Prost\u0159edk\u016f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#1_Ziskavani_financnich_prostredku_Primou_Postou\" >1. Z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f P\u0159\u00edmou Po\u0161tou<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vyhody_Direct_Mailu\" >V\u00fdhody Direct Mailu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nevyhody_Prime_Posty\" >Nev\u00fdhody P\u0159\u00edm\u00e9 Po\u0161ty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#2_Sbirka_Na_Charitativni_Akce\" >2. Sb\u00edrka Na Charitativn\u00ed Akce<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vyhody_Charitativnich_Akci\" >V\u00fdhody Charitativn\u00edch Akc\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nevyhody_Dobrocinnych_Akci\" >Nev\u00fdhody Dobro\u010dinn\u00fdch Akc\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#3_Dary_Online\" >3. Dary Online<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vyhody_Online_Drcovstvi\" >V\u00fdhody Online Drcovstv\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nevyhody_Online_Darcovstvi\" >Nev\u00fdhody Online D\u00e1rcovstv\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#4_Shromazdovani_Financnich_Prostredku_Od_Dveri_Ke_Dverim\" >4. Shroma\u017e\u010fov\u00e1n\u00ed Finan\u010dn\u00edch Prost\u0159edk\u016f Od Dve\u0159\u00ed Ke Dve\u0159\u00edm<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vyhody_fundraisingu_Od_Dveri_Ke_Dverim\" >V\u00fdhody fundraisingu Od Dve\u0159\u00ed Ke Dve\u0159\u00edm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nevyhody_Podomniho_Fundraisingu\" >Nev\u00fdhody Podomn\u00edho Fundraisingu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#5_Vyzva_K_Zadostem_O_Charitativni_Sbirku\" >5. V\u00fdzva K Z\u00e1dostem O Charitativn\u00ed Sb\u00edrku<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vyhody\" >V\u00fdhody<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nevyhody\" >Nev\u00fdhody<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#6_E-mailovy_Marketing_Pro_Charitativni_Fundraising\" >6. E-mailov\u00fd Marketing Pro Charitativn\u00ed Fundraising<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vyhody_E-Mailoveho_Marketingu_Pro_Charitativni_Fundraising\" >V\u00fdhody E-Mailov\u00e9ho Marketingu Pro Charitativn\u00ed Fundraising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nevyhody_E-Mailoveho_Marketingu_Pro_Charitativni_Fundraising\" >Nev\u00fdhody E-Mailov\u00e9ho Marketingu Pro Charitativn\u00ed Fundraising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#7_Darovani_pomoci_SMS\" >7. Darov\u00e1n\u00ed pomoc\u00ed SMS<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vyhody_Darovani_Prostrednictvim_SMS\" >V\u00fdhody Darov\u00e1n\u00ed Prost\u0159ednictv\u00edm SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nevyhody_Darovani_Prostrednictvim_SMS\" >Nev\u00fdhody Darov\u00e1n\u00ed Prost\u0159ednictv\u00edm SMS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#8_Crowdfunding_Pro_Charitu\" >8. Crowdfunding Pro Charitu<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vyhody_Crowdfundingu\" >V\u00fdhody Crowdfundingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nevyhody_Crowdfundingu\" >Nev\u00fdhody Crowdfundingu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#9_PartnerstviSponzorstvi_Charitativnich_OrganizaciGranty\" >9. Partnerstv\u00ed\/Sponzorstv\u00ed Charitativn\u00edch Organizac\u00ed\/Granty<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vyhody_Charitativniho_Sponzorstvi\" >V\u00fdhody Charitativn\u00edho Sponzorstv\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nevyhody_Charitativniho_Sponzoringu\" >Nev\u00fdhody Charitativn\u00edho Sponzoringu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#10_Peer-To-Peer_Fundraising\" >10. Peer-To-Peer Fundraising<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vyhody_Peer-To-Peer_Fundraisingu\" >V\u00fdhody Peer-To-Peer Fundraisingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Nevyhody_Peer-To-Peer_Fundraisingu\" >Nev\u00fdhody Peer-To-Peer Fundraisingu<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Co_zbyva_udelat_dal\" >Co zb\u00fdv\u00e1 ud\u011blat d\u00e1l?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Vybudujte_Darcovsky_Vztah\" >Vybudujte D\u00e1rcovsk\u00fd Vztah<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Zmerte_A_Vyhodnotte\" >Zm\u011b\u0159te A Vyhodno\u0165te<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/whydonate.com\/cs\/blog\/fundraisingu-charita\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_Je_Fundraisingu_Charita\"><\/span>Co Je Fundraisingu Charita?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-slate-fragment=\"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\">Prost\u0159ednictv\u00edm charitativn\u00edho <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">fundraisingu<\/a> lze z\u00edskat pen\u00edze pro r\u016fzn\u00e9 charitativn\u00ed organizace a \u00fa\u010dely. Mohou organizovat akce a vytv\u00e1\u0159et \u00fa\u010dinn\u00e9 strategie pro z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f. Mezi n\u011b m\u016f\u017ee pat\u0159it po\u0159\u00e1d\u00e1n\u00ed akc\u00ed na z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f a rozvoj osv\u011btov\u00fdch program\u016f. Z pr\u00e1ce t\u011bchto osob mohou t\u011b\u017eit i neziskov\u00e9 skupiny.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O online pr\u016fvodc\u00edch charitativn\u00edm fundraisingem toho bylo v pr\u016fb\u011bhu let naps\u00e1no mnoho. Mno\u017estv\u00ed rad a pokyn\u016f nen\u00ed p\u0159ekvapiv\u00e9, proto\u017ee neziskov\u00e9 organizace p\u0159irozen\u011b spol\u00e9haj\u00ed na z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f, aby mohly plnit sv\u00e9 posl\u00e1n\u00ed a udr\u017eet sv\u00e9 dve\u0159e otev\u0159en\u00e9. Proto je tato p\u0159\u00edru\u010dka, <\/span><a href=\"https:\/\/whydonate.com\/en\/blog\/collect-money\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz pro<\/span><\/a><span style=\"font-weight: 400;\"> v\u00edce informac\u00ed o charitativn\u00edm fundraisingu. <\/span> <span style=\"font-weight: 400;\">Existuje mnoho typ\u016f fundraisingu a neexistuje \u017e\u00e1dn\u00fd univerz\u00e1ln\u00ed p\u0159\u00edstup. Ka\u017ed\u00e1 neziskov\u00e1 organizace je jin\u00e1. <\/span><span style=\"font-weight: 400;\">V n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku se budeme zab\u00fdvat r\u016fzn\u00fdmi typy fundraisingu, sd\u011bl\u00edme si n\u011bkter\u00e9 v\u00fdhody a nev\u00fdhody jednotliv\u00fdch typ\u016f fundraisingu a probereme v\u0161e o z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz na charitu.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Nez_Zacnete_Shanet_Penize_Na_Charitu\"><\/span>Ne\u017e Za\u010dnete Sh\u00e1n\u011bt Pen\u00edze Na Charitu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><\/h3>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Ziskani_Informaci_o_Darcich\"><\/span><span style=\"font-weight: 400;\">Z\u00edsk\u00e1n\u00ed Informac\u00ed o D\u00e1rc\u00edch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kdy\u017e pochop\u00edte. <\/span><span style=\"font-weight: 400;\">sv\u00e9 d\u00e1rce<\/span><span style=\"font-weight: 400;\"> a v\u00edte, co je pro n\u011b d\u016fle\u017eit\u00e9, m\u016f\u017eete se s nimi spojit smyslupln\u00fdm a relevantn\u00edm zp\u016fsobem. <\/span> <span style=\"font-weight: 400;\">Pokud je to pro v\u00e1s snadn\u00e9, vytvo\u0159te si profily d\u00e1rc\u016f nebo d\u00e1rcovsk\u00e9 osobnosti, abyste si p\u0159edstavili sv\u00e9 typick\u00e9 p\u0159\u00edznivce. Osoba d\u00e1rce p\u0159edstavuje typick\u00e9ho d\u00e1rce, kter\u00fd zahrnuje jeho demografick\u00e9 \u00fadaje, c\u00edle, v\u00e1\u0161n\u011b a preferovan\u00fd styl komunikace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159em\u00fd\u0161lejte o tom, jak va\u0161i d\u00e1rci p\u0159em\u00fd\u0161lej\u00ed o charitativn\u00edm fundraisingu. Kde se nach\u00e1zej\u00ed? Jak\u00fd je jejich pr\u016fm\u011brn\u00fd v\u011bk? Jak\u00fd je nejlep\u0161\u00ed zp\u016fsob, jak je oslovit? Jak by cht\u011bli b\u00fdt osloveni? Jak\u00fd je jejich styl komunikace? Co je podle nich skute\u010dn\u011b z\u00e1sadn\u00ed? Co je poh\u00e1n\u00ed a motivuje?<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Seskupte_Sve_Darce\"><\/span>Seskupte Sv\u00e9 D\u00e1rce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Organizace d\u00e1rc\u016f je proces kategorizace d\u00e1rc\u016f na z\u00e1klad\u011b charakteristik, jako jsou demografick\u00e9 \u00fadaje a z\u00e1jmy. V z\u00e1vislosti na posl\u00e1n\u00ed a velikosti va\u0161\u00ed neziskov\u00e9 organizace m\u016f\u017eete sv\u00e9 d\u00e1rce rozd\u011blit do kategori\u00ed. Sv\u00e9 d\u00e1rce m\u016f\u017eete nap\u0159\u00edklad rozd\u011blit do kategori\u00ed podle toho, jak byli z\u00edsk\u00e1ni, podle jejich dar\u016f, \u00farovn\u011b zapojen\u00ed, frekvence darov\u00e1n\u00ed a dal\u0161\u00edch.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Stanovte_Cile\"><\/span>Stanovte C\u00edle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pro \u00fasp\u011b\u0161n\u00e9 z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f mus\u00ed va\u0161e neziskov\u00e1 organizace stanovit c\u00edle pro z\u00edsk\u00e1v\u00e1n\u00ed d\u00e1rc\u016f. <\/span><span style=\"font-weight: 400;\">Prvn\u00edm krokem je shrom\u00e1\u017edit \u00fadaje za posledn\u00edch p\u011bt let a proj\u00edt si dosavadn\u00ed v\u00fdsledky fundraisingu. Krom\u011b toho zkontrolujte c\u00edle sv\u00e9 organizace pro nadch\u00e1zej\u00edc\u00ed roky a tak\u00e9 p\u0159\u00edpadn\u00e9 posl\u00e1n\u00ed a vize. <\/span><span style=\"font-weight: 400;\">Z\u00edskejte p\u0159ehled o tom, kolik pen\u011bz pot\u0159ebujete, abyste se v tomto roce p\u0159ibl\u00ed\u017eili sv\u00e9mu posl\u00e1n\u00ed, a porovnejte to s minul\u00fdmi \u00fasp\u011bchy. Nezapome\u0148te si pro tyto c\u00edle stanovit tak\u00e9 \u010dasov\u00fd pl\u00e1n.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Typy_Ziskavani_Financnich_Prostredku\"><\/span><span style=\"font-weight: 400;\">Typy<\/span><span style=\"font-weight: 400;\"><span data-sheets-value=\"{\" data-sheets-userformat=\"{\"> Z\u00edsk\u00e1v\u00e1n\u00ed Finan\u010dn\u00edch Prost\u0159edk\u016f<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>S v\u00fdhodami a nev\u00fdhodami<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Ziskavani_financnich_prostredku_Primou_Postou\"><\/span><span style=\"font-weight: 400;\">1. Z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f P\u0159\u00edmou Po\u0161tou<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">P\u0159\u00edsp\u011bvky na dobro\u010dinn\u00e9 sb\u00edrky zas\u00edlan\u00e9 p\u0159\u00edmou po\u0161tou se obvykle poskytuj\u00ed formou \u0161ek\u016f. D\u00e1rci, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed tuto metodu, jsou obvykle star\u0161\u00ed a d\u00e1vaj\u00ed p\u0159ednost tradi\u010dn\u011bj\u0161\u00edmu zp\u016fsobu darov\u00e1n\u00ed. Je u\u017eite\u010dn\u00e9 v\u011bd\u011bt, \u017ee st\u00e1le existuj\u00ed d\u00e1rci, kter\u00fdm je p\u0159\u00edjemn\u011bj\u0161\u00ed poslat \u0161ek ne\u017e p\u0159isp\u011bt. <\/span><a href=\"https:\/\/whydonate.com\/en\/\"><span style=\"font-weight: 400;\">dar online<\/span><\/a><span style=\"font-weight: 400;\">. P\u0159\u00edm\u00fd mail m\u016f\u017ee pou\u017e\u00edt kdokoli, pokud se ujist\u00edte, \u017ee je p\u0159ilo\u017eena adresovan\u00e1 ob\u00e1lka.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vyhody_Direct_Mailu\"><\/span>V\u00fdhody Direct Mailu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Direct mail umo\u017e\u0148uje neziskov\u00fdm organizac\u00edm oslovit segmenty d\u00e1rc\u016f, kter\u00e9 nap\u0159\u00edklad online fundraising neoslov\u00ed. Pokud m\u00e1 va\u0161e neziskov\u00e1 organizace skupinu star\u0161\u00edch d\u00e1rc\u016f, je mo\u017en\u00e9, \u017ee fundraising prost\u0159ednictv\u00edm po\u0161ty je velmi efektivn\u00ed. Tento zp\u016fsob dobro\u010dinn\u00e9ho fundraisingu je v\u00fdhodn\u00fd i pro m\u00edstn\u00ed neziskov\u00e9 organizace, kter\u00e9 maj\u00ed siln\u00e9 pouto s komunitou.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V porovn\u00e1n\u00ed s n\u011bkter\u00fdmi formami online fundraisingu nab\u00edz\u00ed direct mail tak\u00e9 mnohem v\u00edce prostoru pro pr\u00e1ci, a proto m\u016f\u017eete sv\u00fdm d\u00e1rc\u016fm poskytnout mnohem v\u00edce informac\u00ed. P\u0159\u00edm\u00e1 po\u0161ta v\u00e1m nab\u00edz\u00ed mo\u017enost poskytnout d\u00e1rc\u016fm podrobn\u00e9 informace, kter\u00e9 nelze sd\u011blit v textov\u00e9 zpr\u00e1v\u011b, tweetu, charitativn\u00ed fundraisingov\u00e9 reklam\u011b na Facebooku nebo e-mailu.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nevyhody_Prime_Posty\"><\/span>Nev\u00fdhody P\u0159\u00edm\u00e9 Po\u0161ty<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Direct mail m\u016f\u017ee b\u00fdt n\u00e1kladn\u00fd, zejm\u00e9na ve srovn\u00e1n\u00ed s e-mailov\u00fdm marketingem. P\u0159\u00edm\u00e1 po\u0161ta je tak\u00e9 \u010dasov\u011b n\u00e1ro\u010dn\u00e1. Mus\u00edte ps\u00e1t dopisy, p\u0159izp\u016fsobovat seznam, mazat koment\u00e1\u0159e, sledovat lidi ze seznamu, aktualizovat adresy atd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zas\u00edl\u00e1n\u00ed po\u0161ty u\u017e nem\u00e1 takov\u00fd dopad jako d\u0159\u00edve, proto\u017ee mnoho d\u00e1rc\u016f po\u0161tu po letm\u00e9m pohledu odhod\u00ed. Chcete-li upoutat pozornost, mus\u00edte vyniknout a odli\u0161it se, a k tomu pot\u0159ebujete pen\u00edze (nap\u0159\u00edklad najmout grafika, kter\u00fd navrhne poutavou pohlednici).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-236023 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Guide-Direct-Mail.png\/w=600\" alt=\"Pr\u016fvodce charitativn\u00edm fundraisingem - Direct Mail\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Guide-Direct-Mail.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Guide-Direct-Mail.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Guide-Direct-Mail.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Guide-Direct-Mail.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Guide-Direct-Mail.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Guide-Direct-Mail.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Guide-Direct-Mail.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Guide-Direct-Mail.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Guide-Direct-Mail.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Sbirka_Na_Charitativni_Akce\"><\/span><span style=\"font-weight: 400;\">2. Sb\u00edrka Na Charitativn\u00ed Akce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz na dobro\u010dinn\u00e9 \u00fa\u010dely prost\u0159ednictv\u00edm fundraisingov\u00fdch akc\u00ed je v neziskov\u00e9 komunit\u011b st\u00e1le popul\u00e1rn\u011bj\u0161\u00ed. A\u0165 u\u017e neziskov\u00e1 organizace po\u0159\u00e1d\u00e1 charitativn\u00ed proch\u00e1zku, slavnostn\u00ed ve\u010de\u0159i, um\u011bleckou v\u00fdstavu, koncert nebo poln\u00ed den, po\u0159\u00e1d\u00e1n\u00ed akc\u00ed je m\u00edstem, kde mohou d\u00e1rci a potenci\u00e1ln\u00ed d\u00e1rci osobn\u011b komunikovat a dozv\u011bd\u011bt se v\u00edce o organizaci. Dary z dobro\u010dinn\u00fdch sb\u00edrek jsou p\u0159\u00edsp\u011bvky, kter\u00e9 d\u00e1rci shrom\u00e1\u017ed\u00ed b\u011bhem sb\u00edrky. V z\u00e1vislosti na typu akce mohou m\u00edt vybran\u00e9 pen\u00edze r\u016fznou podobu.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vyhody_Charitativnich_Akci\"><\/span>V\u00fdhody Charitativn\u00edch Akc\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">D\u00e1rci p\u0159isp\u00edvaj\u00ed s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed, pokud si mohou spojit jm\u00e9na s tv\u00e1\u0159emi. Proto\u017ee jsou charitativn\u00ed akce obecn\u011b vn\u00edm\u00e1ny jako z\u00e1bava, obvykle p\u0159il\u00e1kaj\u00ed mnoho lid\u00ed. Akce tak\u00e9 pom\u00e1haj\u00ed zviditelnit organizaci a jej\u00ed zna\u010dku. Pom\u00e1haj\u00ed vytv\u00e1\u0159et seznam adres\u00e1t\u016f a mohou podpo\u0159it <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f online<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Charitativn\u00ed akce pom\u00e1haj\u00ed budovat p\u0159\u00e1telstv\u00ed d\u00e1rc\u016f, pom\u00e1haj\u00ed organizac\u00edm setk\u00e1vat se s d\u00e1rci, ohromovat nov\u00e9 potenci\u00e1ln\u00ed d\u00e1rce a prohlubovat vztahy s kl\u00ed\u010dov\u00fdmi d\u00e1rci.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nevyhody_Dobrocinnych_Akci\"><\/span>Nev\u00fdhody Dobro\u010dinn\u00fdch Akc\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Akce jsou obvykle n\u00e1ro\u010dn\u00e9 na pr\u00e1ci a vy\u017eaduj\u00ed mnoho podrobn\u00e9ho pl\u00e1nov\u00e1n\u00ed. Akce m\u016f\u017ee b\u00fdt zma\u0159ena tak\u00e9 kv\u016fli po\u010das\u00ed, konkuren\u010dn\u00ed akci ve stejn\u00fd den, hostovi, kter\u00fd se nedostav\u00ed, a mnoha dal\u0161\u00edm detail\u016fm, kter\u00e9 nem\u00e1te pod kontrolou.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-236029 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Fundraising-events.png\/w=600\" alt=\"Charitativn\u00ed fundraising - Fundraisingov\u00e9 akce\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Fundraising-events.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Fundraising-events.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Fundraising-events.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Fundraising-events.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Fundraising-events.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Fundraising-events.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Fundraising-events.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Fundraising-events.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Fundraising-events.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"3_Dary_Online\"><\/span><span style=\"font-weight: 400;\">3. Dary Online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">&#8222;Online dary&#8220; se zde vztahuj\u00ed na vyhrazen\u00fd \u00fa\u010det. <\/span><a href=\"https:\/\/whydonate.com\/en\/\"><span style=\"font-weight: 400;\">d\u00e1rcovsk\u00e9 str\u00e1nky<\/span><\/a><span style=\"font-weight: 400;\"> na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/span><\/p>\n<p><a href=\"https:\/\/ssir.org\/articles\/entry\/to_boost_individual_donor_giving_nonprofits_need_a_plan\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SSIR<\/span><\/a><span style=\"font-weight: 400;\"> z anal\u00fdzy dat zjistili, \u017ee pod\u00edl individu\u00e1ln\u00edch d\u00e1rc\u016f, kte\u0159\u00ed p\u0159isp\u00edvaj\u00ed online, vzrostl za pouh\u00e9 dva roky ze 17 % na 24 %. To znamen\u00e1, \u017ee p\u0159ibli\u017en\u011b jeden dolar z ka\u017ed\u00fdch \u010dty\u0159 dolar\u016f je generov\u00e1n online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud tedy chcete pro charitativn\u00ed fundraising z\u00edskat krom\u011b online d\u00e1rc\u016f i dal\u0161\u00ed d\u00e1rce. <\/span><a href=\"https:\/\/whydonate.com\/en\/\"><span style=\"font-weight: 400;\">online d\u00e1rcovsk\u00e9 platformy,<\/span><\/a><span style=\"font-weight: 400;\"> darovac\u00ed str\u00e1nka je to nejd\u016fle\u017eit\u011bj\u0161\u00ed, do \u010deho byste m\u011bli investovat. Ujist\u011bte se, \u017ee zku\u0161enosti, kter\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edk z\u00edsk\u00e1 na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, jsou u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 a bezprobl\u00e9mov\u00e9.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vyhody_Online_Drcovstvi\"><\/span>V\u00fdhody Online Drcovstv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Vstupn\u00ed bari\u00e9ra je n\u00edzk\u00e1. Je velmi snadn\u00e9 z\u0159\u00eddit si<a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"> platformu pro z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f<\/a> a \u00fa\u010dty na Facebooku, Instagramu a Twitteru, kter\u00e9 budou p\u0159iv\u00e1d\u011bt n\u00e1v\u0161t\u011bvn\u00edky na va\u0161e webov\u00e9 str\u00e1nky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz na charitu prost\u0159ednictv\u00edm online financov\u00e1n\u00ed oslovilo mnohem \u0161ir\u0161\u00ed trh ne\u017e klasick\u00fd direct mail nebo osobn\u00ed n\u00e1bor a z\u00e1rove\u0148 poskytuje t\u00e9m\u011b\u0159 okam\u017eit\u00fd tok pen\u011bz. Spr\u00e1vn\u011b proveden\u00e1 online sb\u00edrka je jednoduch\u00e1 a snadn\u00e1 i pro d\u00e1rce. Darov\u00e1n\u00ed online je rychlej\u0161\u00ed a pohodln\u011bj\u0161\u00ed. D\u00e1rce si nemus\u00ed sednout, vypsat \u0161ek a poslat ho po\u0161tou. Mohou zadat sv\u00e9 \u00fadaje a kliknout na tla\u010d\u00edtko. Online fundraising sni\u017euje n\u00e1klady organizac\u00ed oproti po\u0161tovn\u00edmu a osobn\u00edmu fundraisingu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Analytick\u00e9 n\u00e1stroje umo\u017e\u0148uj\u00ed zobrazit statistiky, \u00fadaje a podrobnosti, abyste rychle pochopili, jak si charitativn\u00ed kampa\u0148 vede.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nevyhody_Online_Darcovstvi\"><\/span>Nev\u00fdhody Online D\u00e1rcovstv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mno\u017estv\u00ed online charitativn\u00edch kampan\u00ed a \u017e\u00e1dost\u00ed o dary m\u016f\u017ee v\u00e9st k &#8222;\u00fanav\u011b d\u00e1rc\u016f&#8220;. Poplatky za platformy pro online fundraising a zpracov\u00e1n\u00ed plateb se mohou rychle s\u010d\u00edtat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Krom\u011b toho by se online charitativn\u00ed kampan\u011b pro z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f na dobro\u010dinn\u00e9 \u00fa\u010dely m\u011bly sna\u017eit b\u00fdt co nejn\u00e1padit\u011bj\u0161\u00ed, p\u0159esv\u011bd\u010div\u00e9 a zam\u011b\u0159en\u00e9 na c\u00edl. A kone\u010dn\u011b, bez ohledu na to, kter\u00e1 platforma je pou\u017eita k p\u0159esm\u011brov\u00e1n\u00ed d\u00e1rc\u016f na va\u0161i darovac\u00ed str\u00e1nku, je pro \u00fasp\u011b\u0161n\u00e9 z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f naprosto z\u00e1sadn\u00ed m\u00edt velk\u00e9, siln\u00e9 a anga\u017eovan\u00e9 publikum online. Spr\u00e1va a vytv\u00e1\u0159en\u00ed skv\u011bl\u00e9ho obsahu, budov\u00e1n\u00ed reputace a p\u0159\u00edtomnosti na internetu\/soci\u00e1ln\u00edch m\u00e9di\u00edch m\u016f\u017ee trvat m\u011bs\u00edce, ne-li roky. A kone\u010dn\u011b, proto\u017ee organizace cht\u011bj\u00ed u\u0161et\u0159it \u010das a pen\u00edze t\u00edm, \u017ee podporuj\u00ed online d\u00e1rcovstv\u00ed, mohou ne\u00famysln\u011b z\u00edskat d\u00e1rce, kte\u0159\u00ed d\u00e1vaj\u00ed m\u00e9n\u011b.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Shromazdovani_Financnich_Prostredku_Od_Dveri_Ke_Dverim\"><\/span><span style=\"font-weight: 400;\">4. Shroma\u017e\u010fov\u00e1n\u00ed Finan\u010dn\u00edch Prost\u0159edk\u016f Od Dve\u0159\u00ed Ke Dve\u0159\u00edm<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Podomn\u00ed sb\u00edrka v pr\u016fb\u011bhu let poklesla kv\u016fli sv\u00e9 n\u00e1ro\u010dnosti na pracovn\u00ed s\u00edlu. Tento typ fundraisingu a z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f v\u0161ak st\u00e1le \u00fasp\u011b\u0161n\u011b vyu\u017e\u00edv\u00e1 mnoho organizac\u00ed, zejm\u00e9na politick\u00fdch. Podomn\u00ed fundraising se obecn\u011b nejl\u00e9pe osv\u011bd\u010duje u kampan\u00ed nebo program\u016f, kter\u00e9 se p\u0159\u00edmo dot\u00fdkaj\u00ed osloven\u00fdch osob.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vyhody_fundraisingu_Od_Dveri_Ke_Dverim\"><\/span>V\u00fdhody fundraisingu Od Dve\u0159\u00ed Ke Dve\u0159\u00edm<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Podomn\u00ed kampan\u011b lze velmi dob\u0159e sladit s c\u00edlovou skupinou, co\u017e vede ke sn\u00ed\u017een\u00ed prostoj\u016f d\u00e1rc\u016f. Obch\u016fzka od dve\u0159\u00ed ke dve\u0159\u00edm umo\u017e\u0148uje individu\u00e1ln\u00ed interakci s potenci\u00e1ln\u00edmi d\u00e1rci\/\u010dleny, kte\u0159\u00ed nejsou dosa\u017eiteln\u00ed prost\u0159ednictv\u00edm p\u0159\u00edm\u00e9 po\u0161ty, e-mailu nebo internetu.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nevyhody_Podomniho_Fundraisingu\"><\/span>Nev\u00fdhody Podomn\u00edho Fundraisingu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Podomn\u00ed sb\u011br finan\u010dn\u00edch prost\u0159edk\u016f je jedn\u00edm z hlavn\u00edch d\u016fvod\u016f, pro\u010d maj\u00ed lid\u00e9 o neziskov\u00fdch organizac\u00edch \u0161patn\u00fd dojem. N\u011bkte\u0159\u00ed d\u00e1rci pova\u017euj\u00ed n\u00e1bor od dve\u0159\u00ed ke dve\u0159\u00edm za vt\u00edrav\u00fd. Neust\u00e1l\u00fd n\u00e1bor od dve\u0159\u00ed ke dve\u0159\u00edm je tak\u00e9 pom\u011brn\u011b pracn\u00fd a vy\u017eaduje placen\u00e9 zam\u011bstnance na pln\u00fd \u00favazek nebo velmi nad\u0161en\u00e9 a dob\u0159e vy\u0161kolen\u00e9 dobrovoln\u00edky (co\u017e je op\u011bt obt\u00ed\u017en\u00e9 dos\u00e1hnout).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Vyzva_K_Zadostem_O_Charitativni_Sbirku\"><\/span><span style=\"font-weight: 400;\">5. V\u00fdzva K Z\u00e1dostem O Charitativn\u00ed Sb\u00edrku<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz na dobro\u010dinn\u00e9 \u00fa\u010dely prost\u0159ednictv\u00edm telefon\u016f v pr\u016fb\u011bhu let s r\u016fzn\u00fdm \u00fasp\u011bchem vyu\u017e\u00edvalo mnoho organizac\u00ed. Telefonick\u00e9 \u017e\u00e1dosti jsou \u017e\u00e1dosti o dary podan\u00e9 po telefonu, od n\u011bkolika d\u011bkovn\u00fdch telefon\u00e1t\u016f zam\u011bstnance a\u017e po rozs\u00e1hl\u00e9 telemarketingov\u00e9 kampan\u011b. Volejte lidem, kte\u0159\u00ed v\u00e1m pravd\u011bpodobn\u011b daj\u00ed kladnou odpov\u011b\u010f. \u010c\u00edm v\u00edce lid\u00ed v\u00e1s zn\u00e1 a je ji\u017e do va\u0161\u00ed \u010dinnosti zapojeno nebo do n\u00ed investovalo, t\u00edm v\u011bt\u0161\u00ed je va\u0161e \u0161ance na \u00fasp\u011bch p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vyhody\"><\/span><span style=\"font-weight: 400;\">V\u00fdhody<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Telefonn\u00ed hovory pro charitativn\u00ed \u00fa\u010dely m\u016f\u017eete uskute\u010d\u0148ovat libovoln\u011b osobn\u011b. Pokud se to d\u011bl\u00e1 spr\u00e1vn\u011b, d\u00e1rci se budou c\u00edtit ocen\u011bni a respektov\u00e1ni. V p\u0159\u00edpad\u011b telefonick\u00fdch dotaz\u016f jsou dary \u010dasto vysok\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Telefonick\u00e9 \u017e\u00e1dosti mohou podpo\u0159it jak\u00fdkoli jin\u00fd typ fundraisingu a mohou zv\u00fd\u0161it odezvu na p\u0159\u00edm\u00fd mail. Je \u0161k\u00e1lovateln\u00fd, proto\u017ee po\u010det u\u017eivatel\u016f m\u016f\u017ee \u010dasem r\u016fst. Vol\u00e1n\u00ed d\u00e1rc\u016fm m\u016f\u017ee roz\u0161\u00ed\u0159it st\u00e1vaj\u00edc\u00ed d\u00e1rcovskou z\u00e1kladnu fundraisera a zv\u00fd\u0161it objem dar\u016f, znovu zapsat d\u00e1rce, zlep\u0161it udr\u017een\u00ed d\u00e1rc\u016f, p\u0159em\u011bnit d\u00e1rce na m\u011bs\u00ed\u010dn\u00ed d\u00e1rce a je ide\u00e1ln\u00edm zp\u016fsobem, jak pod\u011bkovat a z\u00edskat zp\u011btnou vazbu od d\u00e1rc\u016f.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nevyhody\"><\/span><span style=\"font-weight: 400;\">Nev\u00fdhody<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Telefonick\u00e9 hovory pro z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f na charitu jsou velmi pracn\u00e9. <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">Fundraiser<\/a> mus\u00ed b\u00fdt tak\u00e9 dob\u0159e p\u0159ipraven\u00fd, zku\u0161en\u00fd ve fundraisingu, nad\u0161en\u00fd pro organizaci a ochotn\u00fd kl\u00e1st ot\u00e1zky. N\u011bkte\u0159\u00ed d\u00e1rci nejsou s telefonick\u00fdmi \u017e\u00e1dostmi spokojeni. Pokud tedy fundraiser, kter\u00fd se dotazuje po telefonu, nen\u00ed taktn\u00ed a kompetentn\u00ed, m\u016f\u017ee zp\u016fsobit v\u00edce \u0161kody ne\u017e u\u017eitku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A kone\u010dn\u011b, ne ka\u017ed\u00fd, kdo sl\u00edb\u00ed pen\u00edze po telefonu, skute\u010dn\u011b p\u0159isp\u011bje.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_E-mailovy_Marketing_Pro_Charitativni_Fundraising\"><\/span><span style=\"font-weight: 400;\">6. E-mailov\u00fd Marketing Pro Charitativn\u00ed Fundraising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-mailov\u00fd marketing je n\u011bkdy odsuzov\u00e1n za to, \u017ee se zd\u00e1 b\u00fdt starom\u00f3dn\u00ed, ale mnoho studi\u00ed prok\u00e1zalo, \u017ee e-mailov\u00fd marketing je pro neziskov\u00e9 organizace nejefektivn\u011bj\u0161\u00edm zp\u016fsobem, jak budovat pov\u011bdom\u00ed, z\u00edsk\u00e1vat z\u00e1jemce, z\u00edsk\u00e1vat finan\u010dn\u00ed prost\u0159edky a udr\u017eet si st\u00e1vaj\u00edc\u00ed d\u00e1rce.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vyhody_E-Mailoveho_Marketingu_Pro_Charitativni_Fundraising\"><\/span>V\u00fdhody E-Mailov\u00e9ho Marketingu Pro Charitativn\u00ed Fundraising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Slu\u017eby e-mailov\u00e9ho marketingu jsou pro men\u0161\u00ed neziskov\u00e9 organizace obvykle zdarma. A i kdy\u017e se seznam e-mailov\u00fdch adres rozr\u016fst\u00e1, charitativn\u00ed e-mailov\u00fd marketing je i nad\u00e1le velmi n\u00e1kladov\u011b efektivn\u00ed. E-maily se tak\u00e9 snadno odes\u00edlaj\u00ed. N\u00e1stroje pro e-mailov\u00fd marketing se tak\u00e9 staly velmi intuitivn\u00edmi d\u00edky profesion\u00e1ln\u011b navr\u017een\u00fdm \u0161ablon\u00e1m, funkc\u00edm &#8222;vlo\u017e a vyst\u0159ihni&#8220; a dal\u0161\u00edm snadno pou\u017eiteln\u00fdm editor\u016fm a k jejich pou\u017e\u00edv\u00e1n\u00ed nen\u00ed t\u0159eba zn\u00e1t \u017e\u00e1dn\u00e9 k\u00f3dov\u00e1n\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ve srovn\u00e1n\u00ed s jin\u00fdmi formami fundraisingu z\u00edsk\u00e1v\u00e1 e-mailov\u00fd marketing z\u00e1kazn\u00edky, \u010dleny, d\u00e1rce a dobrovoln\u00edky rychleji. E-maily lze tak\u00e9 snadno p\u0159izp\u016fsobit\/personalizovat a je velmi snadn\u00e9 sledovat jejich \u00fa\u010dinnost.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nevyhody_E-Mailoveho_Marketingu_Pro_Charitativni_Fundraising\"><\/span>Nev\u00fdhody E-Mailov\u00e9ho Marketingu Pro Charitativn\u00ed Fundraising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Ka\u017ed\u00fd den jsme zavaleni des\u00edtkami e-mail\u016f, v\u010detn\u011b t\u011bch o fundraisingu a advokacii a charitativn\u00edm fundraisingu. Proto i kdy\u017e po\u010det odb\u011bratel\u016f roste, anga\u017eovanost n\u011bkdy kles\u00e1. To znamen\u00e1, \u017ee organizace se mus\u00ed st\u00e1le v\u00edce zdokonalovat v upout\u00e1v\u00e1n\u00ed pozornosti sv\u00fdch \u010dten\u00e1\u0159\u016f a ve zp\u016fsobech, jak je vyu\u017e\u00edvat k z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz na charitu.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Darovani_pomoci_SMS\"><\/span><span style=\"font-weight: 400;\">7. Darov\u00e1n\u00ed pomoc\u00ed SMS<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00e1rcovsk\u00e9 SMS jsou dary, kter\u00e9 mohou d\u00e1rci pos\u00edlat prost\u0159ednictv\u00edm sv\u00fdch mobiln\u00edch telefon\u016f. D\u00e1rci obvykle mus\u00ed napsat ur\u010dit\u00e9 slovo a\/nebo \u010d\u00e1stku na jedine\u010dn\u00e9 \u010d\u00edslo. Obvykle pos\u00edlaj\u00ed odkaz na d\u00e1rcovskou str\u00e1nku organizace reaguj\u00edc\u00ed na mobiln\u00ed za\u0159\u00edzen\u00ed. Jakmile d\u00e1rce jednou zad\u00e1 sv\u00e9 \u00fadaje do tohoto formul\u00e1\u0159e, u\u017e je nikdy nemus\u00ed zad\u00e1vat znovu. Existuj\u00ed tak\u00e9 charitativn\u00ed platformy pro sb\u011br finan\u010dn\u00edch prost\u0159edk\u016f, kter\u00e9 nevy\u017eaduj\u00ed vypl\u0148ov\u00e1n\u00ed formul\u00e1\u0159e (d\u00e1rci mohou potvrdit dar pouh\u00fdm odesl\u00e1n\u00edm textov\u00e9 zpr\u00e1vy &#8222;ano&#8220;).<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vyhody_Darovani_Prostrednictvim_SMS\"><\/span>V\u00fdhody Darov\u00e1n\u00ed Prost\u0159ednictv\u00edm SMS<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Darov\u00e1n\u00ed pomoc\u00ed SMS je snadn\u00e9 a pohodln\u00e9. Chytr\u00e9 telefony pou\u017e\u00edv\u00e1 denn\u011b t\u00e9m\u011b\u0159 ka\u017ed\u00fd. D\u00e1rcovstv\u00ed prost\u0159ednictv\u00edm SMS se do jist\u00e9 m\u00edry podob\u00e1 impulzivn\u00edm n\u00e1kup\u016fm. Znamen\u00e1 to, \u017ee d\u00e1rce nemus\u00ed t\u00e9m\u011b\u0159 nic zji\u0161\u0165ovat, co\u017e znamen\u00e1, \u017ee neziskov\u00e9 organizace nemus\u00ed udr\u017eet d\u00e1rcovu pozornost p\u0159\u00edli\u0161 dlouho. Rychlost a jednoduchost tohoto typu fundraisingu usnad\u0148uje d\u00e1rc\u016fm proj\u00edt cel\u00fdm procesem a sni\u017euje pravd\u011bpodobnost, \u017ee od n\u011bj upust\u00ed.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nevyhody_Darovani_Prostrednictvim_SMS\"><\/span>Nev\u00fdhody Darov\u00e1n\u00ed Prost\u0159ednictv\u00edm SMS<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">N\u00e1klady na software, licence a transak\u010dn\u00ed n\u00e1klady mohou \u010dinit a\u017e 5-10 % z celkov\u00e9 v\u00fd\u0161e p\u0159ijat\u00fdch dar\u016f. N\u011bkdy tak\u00e9 m\u016f\u017ee chv\u00edli trvat, ne\u017e organizace pen\u00edze obdr\u017e\u00ed. Neexistuje \u017e\u00e1dn\u00e1 integrovan\u00e1 mo\u017enost pro opakovan\u00e9 dary. Krom\u011b toho je \u010dasto stanoven limit pro v\u0161echny dary. N\u011bkte\u0159\u00ed poskytovatel\u00e9 zpracov\u00e1vaj\u00ed pouze dary od 5 do 10 eur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neexistuje \u017e\u00e1dn\u00fd syst\u00e9m sb\u011bru dat o d\u00e1rc\u00edch, kter\u00fd by v\u00e1m pomohl nav\u00e1zat na vztahy nav\u00e1zan\u00e9 zasl\u00e1n\u00edm textov\u00e9 zpr\u00e1vy. U d\u00e1rcovsk\u00fdch SMS m\u00e1 organizace obvykle k dispozici pouze anonymn\u00ed telefonn\u00ed \u010d\u00edslo a d\u00e1rce.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Crowdfunding_Pro_Charitu\"><\/span><span style=\"font-weight: 400;\">8. Crowdfunding Pro Charitu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">P\u0159i crowdfundingu mnoho lid\u00ed p\u0159isp\u00edv\u00e1 (v\u011bt\u0161inou) mal\u00fdmi \u010d\u00e1stkami ve v\u00fd\u0161i 5, 10, 50 nebo 100 dolar\u016f. Stala se obl\u00edben\u00fdm typem fundraisingu mezi firemn\u00edmi i neziskov\u00fdmi organizacemi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chcete-li co nejl\u00e9pe vyu\u017e\u00edt d\u00e1rcovstv\u00ed <\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">crowdfunding<\/span><\/a><span style=\"font-weight: 400;\">, mus\u00edte pravideln\u011b zve\u0159ej\u0148ovat aktualizace, pou\u017e\u00edvat p\u0159esv\u011bd\u010div\u00e9 obr\u00e1zky a videa, nab\u00edzet pob\u00eddky a sd\u00edlet informace prost\u0159ednictv\u00edm e-mailu a soci\u00e1ln\u00edch m\u00e9di\u00ed. Ujist\u011bte se, \u017ee vypr\u00e1v\u00edte p\u0159\u00edb\u011bh, proto\u017ee p\u0159\u00edb\u011bh je to, co poh\u00e1n\u00ed crowdfundingovou kampa\u0148.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vyhody_Crowdfundingu\"><\/span>V\u00fdhody Crowdfundingu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz na charitu prost\u0159ednictv\u00edm crowdfundingu \u010dasto pom\u00e1h\u00e1 organizaci propagovat jej\u00ed charitativn\u00ed a zna\u010dkovou kampa\u0148. M\u016f\u017ee pomoci identifikovat neziskovou organizaci potenci\u00e1ln\u00edm d\u00e1rc\u016fm, kte\u0159\u00ed by se o n\u00ed jinak nedozv\u011bd\u011bli. Crowdfunding umo\u017e\u0148uje organizac\u00edm vyu\u017e\u00edt mnoho mal\u00fdch dar\u016f k z\u00edsk\u00e1n\u00ed v\u011bt\u0161\u00ed celkov\u00e9 \u010d\u00e1stky. V porovn\u00e1n\u00ed s tradi\u010dn\u00edm fundraisingem je na z\u00edsk\u00e1v\u00e1n\u00ed dar\u016f a navazov\u00e1n\u00ed kontakt\u016f s d\u00e1rci pot\u0159eba mnohem m\u00e9n\u011b \u010dasu a pen\u011bz.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nevyhody_Crowdfundingu\"><\/span>Nev\u00fdhody Crowdfundingu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Pokud organizace je\u0161t\u011b nem\u00e1 velk\u00e9 publikum, m\u016f\u017ee marketingov\u00e1 kampa\u0148 zabrat hodn\u011b \u010dasu. Vy\u017eaduje to pr\u016fb\u011b\u017enou komunikaci s d\u00e1rci a sd\u00edlen\u00ed aktu\u00e1ln\u00edch informac\u00ed o pokroku i o v\u011bt\u0161\u00edch a men\u0161\u00edch ne\u00fasp\u011b\u0161\u00edch. Crowdfunding je tak\u00e9 \u010dasov\u011b velmi n\u00e1ro\u010dn\u00fd, pokud nen\u00ed proveden spr\u00e1vn\u011b. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-236042 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Online.png\/w=600\" alt=\"Charitativn\u00ed fundraising online\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Online.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Online.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Online.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Online.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Online.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Online.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Online.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Online.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Charity-Fundraising-Online.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_PartnerstviSponzorstvi_Charitativnich_OrganizaciGranty\"><\/span><span style=\"font-weight: 400;\">9. Partnerstv\u00ed\/Sponzorstv\u00ed Charitativn\u00edch Organizac\u00ed\/Granty<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Partnerstv\u00ed bylo v\u017edy d\u016fle\u017eitou sou\u010d\u00e1st\u00ed z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f pro neziskov\u00e9 organizace. D\u00edky program\u016fm vyrovn\u00e1vac\u00edch dar\u016f, grant\u016fm a sponzorstv\u00ed mohou spole\u010dnosti, kter\u00e9 spolupracuj\u00ed s neziskov\u00fdmi organizacemi, poskytnout velk\u00e9 dary. A tento vztah je v\u00fdhodn\u00fd pro ob\u011b strany. Neziskov\u00e9 organizace maj\u00ed prosp\u011bch z prost\u0159edk\u016f, kter\u00e9 mohou podniky nab\u00eddnout, a podniky maj\u00ed prosp\u011bch z toho, \u017ee jsou spojeny s dobrou v\u011bc\u00ed.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vyhody_Charitativniho_Sponzorstvi\"><\/span>V\u00fdhody Charitativn\u00edho Sponzorstv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Granty, sponzorstv\u00ed a dary mohou \u010dasto p\u0159in\u00e9st neuv\u011b\u0159iteln\u00e9 \u010d\u00e1stky. To umo\u017e\u0148uje realizaci velk\u00fdch projekt\u016f, kter\u00e9 jin\u00e9 typy projekt\u016f neumo\u017e\u0148uj\u00ed. <\/span><a href=\"https:\/\/whydonate.com\/en\/blog\/online-fundraising-donation-form\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fundraising<\/span><\/a><span style=\"font-weight: 400;\"> pravd\u011bpodobn\u011b nemohl financovat. Jedin\u00fd grant m\u016f\u017ee zajistit bl\u00edzkou budoucnost va\u0161\u00ed neziskov\u00e9 organizace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partnerstv\u00ed s podobn\u011b sm\u00fd\u0161lej\u00edc\u00edmi organizacemi nav\u00edc m\u016f\u017ee zv\u00fd\u0161it pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nevyhody_Charitativniho_Sponzoringu\"><\/span>Nev\u00fdhody Charitativn\u00edho Sponzoringu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">N\u011bkdy m\u016f\u017ee b\u00fdt jedn\u00e1n\u00ed s organizacemi poskytuj\u00edc\u00edmi granty obt\u00ed\u017en\u00e9 kv\u016fli jejich byrokratick\u00e9 povaze. Tento typ fundraisingu od v\u00e1s m\u016f\u017ee vy\u017eadovat mnoho \u010dasu a energie. Nap\u0159\u00edklad rozv\u00edjen\u00ed v\u00edt\u011bzn\u00fdch dovednost\u00ed v psan\u00ed nebo psan\u00ed \u00fasp\u011b\u0161n\u00fdch \u017e\u00e1dost\u00ed trv\u00e1 dlouho a pak m\u016f\u017ee trvat i p\u0159\u00edstup k t\u011bmto prost\u0159edk\u016fm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u011bkter\u00e9 organizace pova\u017euj\u00ed tento zp\u016fsob z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f za p\u0159\u00edli\u0161 t\u011b\u017ekop\u00e1dn\u00fd a omezuj\u00edc\u00ed, proto\u017ee granty a sponzorstv\u00ed jsou \u010dasto spojeny s nejr\u016fzn\u011bj\u0161\u00edmi podm\u00ednkami. Tyto podm\u00ednky se t\u00fdkaj\u00ed nap\u0159\u00edklad zp\u016fsobu p\u0159esn\u00e9ho vyu\u017eit\u00ed pen\u011bz a tak\u00e9 po\u017eadavk\u016f na pod\u00e1v\u00e1n\u00ed zpr\u00e1v t\u00fdkaj\u00edc\u00edch se charitativn\u00edho fundraisingu.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Peer-To-Peer_Fundraising\"><\/span><span style=\"font-weight: 400;\">10. Peer-To-Peer Fundraising<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Peer-to-peer fundraising je metoda crowdfundingu, kter\u00e1 vyu\u017e\u00edv\u00e1 st\u00e1vaj\u00edc\u00ed s\u00edt\u011b organizace. Tito d\u00e1rci vyz\u00fdvaj\u00ed d\u00e1rce, aby oslovili sv\u00e9 vrstevn\u00edky (p\u0159\u00e1tele, kolegy a p\u0159\u00edbuzn\u00e9) a po\u017e\u00e1dali je, aby tak\u00e9 p\u0159isp\u011bli.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V r\u00e1mci peer-to-peer fundraisingu si jednotliv\u00ed fundraise\u0159i zakl\u00e1daj\u00ed charitativn\u00ed str\u00e1nky, kde p\u0159ij\u00edmaj\u00ed dary. Na t\u011bchto str\u00e1nk\u00e1ch fundraise\u0159i vyjad\u0159uj\u00ed vlastn\u00ed n\u00e1zor na posl\u00e1n\u00ed neziskov\u00e9 organizace a sd\u00edlej\u00ed se sv\u00fdmi s\u00edt\u011bmi, pro\u010d je pro n\u011b dan\u00e1 v\u011bc d\u016fle\u017eit\u00e1. Tyto dary nakonec obdr\u017e\u00ed neziskov\u00e1 organizace.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vyhody_Peer-To-Peer_Fundraisingu\"><\/span>V\u00fdhody Peer-To-Peer Fundraisingu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Peer-to-peer fundraising umo\u017e\u0148uje neziskov\u00fdm organizac\u00edm oslovit r\u016fzn\u00e9 skupiny d\u00e1rc\u016f, kte\u0159\u00ed by jinak byli pravd\u011bpodobn\u011b nedostupn\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jedn\u00e1 se o \u00fa\u010dinnou strategii z\u00edsk\u00e1v\u00e1n\u00ed d\u00e1rc\u016f, proto\u017ee vyu\u017e\u00edv\u00e1 st\u00e1vaj\u00edc\u00ed d\u00e1rcovsk\u00e9 z\u00e1kladny a jejich s\u00edt\u011b. Je tak\u00e9 n\u00e1kladov\u011b efektivn\u00ed, proto\u017ee d\u00e1rci shroma\u017e\u010fuj\u00ed pen\u00edze jm\u00e9nem organizace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peer-to-peer fundraising pom\u00e1h\u00e1 budovat soci\u00e1ln\u00ed d\u016fkaz. Budeme sp\u00ed\u0161e d\u016fv\u011b\u0159ovat doporu\u010den\u00edm p\u0159\u00e1tel nebo p\u0159\u00edbuzn\u00fdch. To m\u016f\u017ee neziskov\u00fdm organizac\u00edm pomoci z\u00edskat v\u00edce d\u00e1rc\u016f a tak\u00e9 je z\u00edskat mnohem rychleji.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nevyhody_Peer-To-Peer_Fundraisingu\"><\/span>Nev\u00fdhody Peer-To-Peer Fundraisingu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Jednou z nejv\u011bt\u0161\u00edch nev\u00fdhod <\/span><a href=\"https:\/\/whydonate.com\/en\/blog\/peer-to-peer-fundraising-crowdfunding\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">peer-to-peer fundraisingu<\/span><\/a><span style=\"font-weight: 400;\"> je \u00fasil\u00ed, kter\u00e9 je t\u0159eba vynalo\u017eit na vy\u0161kolen\u00ed st\u00e1vaj\u00edc\u00edch d\u00e1rc\u016f\/zprost\u0159edkovatel\u016f financov\u00e1n\u00ed. Nejen\u017ee mus\u00ed v\u011bd\u011bt, jak pou\u017e\u00edvat fundraisingovou platformu, ale mus\u00ed tak\u00e9 v\u011bd\u011bt, jak efektivn\u011b z\u00edsk\u00e1vat finan\u010dn\u00ed prost\u0159edky, a to i v p\u0159\u00edpad\u011b, \u017ee je z\u00edsk\u00e1vaj\u00ed prost\u0159ednictv\u00edm sv\u00fdch osobn\u00edch s\u00edt\u00ed. M\u016f\u017ee b\u00fdt tak\u00e9 n\u00e1ro\u010dn\u00e9 jasn\u011b formulovat posl\u00e1n\u00ed, vizi a hodnoty neziskov\u00e9 organizace a p\u0159edat je des\u00edtk\u00e1m osob, aby je mohly d\u00e1le sd\u00edlet stejn\u00fdm zp\u016fsobem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pak je tu \u010das, kter\u00fd je pot\u0159eba na \u0159e\u0161en\u00ed obav nebo ot\u00e1zek a na inspiraci a motivaci fundraiser\u016f, aby \u0161li a po\u017e\u00e1dali o dary.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-236036 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Types-of-Fundraising-Charity.png\/w=600\" alt=\"Typy dobro\u010dinn\u00fdch sb\u00edrek\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Types-of-Fundraising-Charity.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Types-of-Fundraising-Charity.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Types-of-Fundraising-Charity.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Types-of-Fundraising-Charity.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Types-of-Fundraising-Charity.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Types-of-Fundraising-Charity.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Types-of-Fundraising-Charity.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Types-of-Fundraising-Charity.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/07\/Types-of-Fundraising-Charity.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Co_zbyva_udelat_dal\"><\/span><span style=\"font-weight: 400;\">Co zb\u00fdv\u00e1 ud\u011blat d\u00e1l?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Vybudujte_Darcovsky_Vztah\"><\/span>Vybudujte D\u00e1rcovsk\u00fd Vztah<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Budov\u00e1n\u00ed vztah\u016f s d\u00e1rci je z\u00e1kladem udr\u017een\u00ed d\u00e1rc\u016f bez ohledu na to, jak\u00fd typ fundraisingu zvol\u00edte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sna\u017ete se co nejl\u00e9pe porozum\u011bt perspektiv\u00e1m d\u00e1rce. St\u00e1t se organizac\u00ed orientovanou na d\u00e1rce je z\u00e1sadn\u00edm krokem, kter\u00fd mus\u00ed va\u0161e neziskov\u00e1 organizace u\u010dinit, aby mohla podporovat fundraising a z\u00edsk\u00e1vat pen\u00edze na dobro\u010dinn\u00e9 \u00fa\u010dely.<\/span><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Zmerte_A_Vyhodnotte\"><\/span>Zm\u011b\u0159te A Vyhodno\u0165te<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 m\u011b\u0159it a vyhodnocovat \u00fasp\u011b\u0161nost sv\u00fdch strategi\u00ed a aktivit v oblasti fundraisingu. Kdy\u017e se rozhodnete pro r\u016fzn\u00e9 typy fundraisingu a strategie, kter\u00e9 chcete uplatnit v praxi, vytvo\u0159\u00edte metriky (KPI) souvisej\u00edc\u00ed s va\u0161imi c\u00edli. Tyto metriky by m\u011bly b\u00fdt kl\u00ed\u010dov\u00fdmi ukazateli dosa\u017een\u00ed c\u00edl\u016f a mohou b\u00fdt kvantitativn\u00ed, kvalitativn\u00ed nebo oboj\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na z\u00e1klad\u011b \u010dasov\u00e9ho pl\u00e1nu, kter\u00fd jste si vytvo\u0159ili p\u0159i tvorb\u011b sv\u00fdch c\u00edl\u016f, d\u016fsledn\u011b m\u011b\u0159\u00edte a vyhodnocujete sv\u016fj pokrok. D\u00edky tomu zjist\u00edte, zda jsou va\u0161e strategie fundraisingu spr\u00e1vn\u00e9 (s ohledem na va\u0161e c\u00edle).<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span><span style=\"font-weight: 400;\">Z\u00e1v\u011br<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Proces fundraisingu m\u016f\u017ee b\u00fdt velmi n\u00e1ro\u010dn\u00fd, zvl\u00e1\u0161t\u011b kdy\u017e je na n\u011bj vyv\u00edjen velk\u00fd tlak a lh\u016fty jsou p\u0159\u00edsn\u00e9 a vy\u017eaduj\u00ed od neziskov\u00fdch organizac\u00ed r\u016fzn\u00e9 metody a ne\u00fanavnou tvrdou pr\u00e1ci, aby byly p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz na charitu \u00fasp\u011b\u0161n\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vzhledem k tomu, \u017ee je k dispozici tolik r\u016fzn\u00fdch typ\u016f z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz pro charitu, je je\u0161t\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed rozpoznat spr\u00e1vnou strategii z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f a model financov\u00e1n\u00ed. <\/span><span style=\"font-weight: 400;\">A\u010dkoli se n\u00e1zory na &#8222;ide\u00e1ln\u00ed&#8220; model financov\u00e1n\u00ed neziskov\u00fdch organizac\u00ed li\u0161\u00ed, obecn\u011b plat\u00ed, \u017ee vyu\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch typ\u016f fundraisingu je dobrou prax\u00ed. Naj\u00edt tu nejlep\u0161\u00ed metodu pro v\u00e1s v\u0161ak nebude bez boje! <\/span><span style=\"font-weight: 400;\">Nezapome\u0148te, \u017ee pro z\u00edsk\u00e1n\u00ed a udr\u017een\u00ed d\u00e1rc\u016f online je t\u0159eba zajistit, aby jejich dary byly zpracov\u00e1v\u00e1ny hladce a efektivn\u011b. Nezapome\u0148te proto zav\u00e9st syst\u00e9m spr\u00e1vy dar\u016f!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chcete-li se dozv\u011bd\u011bt v\u00edce o fundraisingu, nav\u0161tivte str\u00e1nku <\/span><a href=\"https:\/\/whydonate.com\/en\/blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WhyDonate Blog<\/span><\/a><span style=\"font-weight: 400;\"> kde najdete dal\u0161\u00ed tipy a zdroje.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co Je Fundraisingu Charita? Prost\u0159ednictv\u00edm charitativn\u00edho fundraisingu lze z\u00edskat pen\u00edze pro r\u016fzn\u00e9 charitativn\u00ed organizace a \u00fa\u010dely. Mohou organizovat akce a vytv\u00e1\u0159et \u00fa\u010dinn\u00e9 strategie pro z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f. Mezi n\u011b m\u016f\u017ee pat\u0159it po\u0159\u00e1d\u00e1n\u00ed akc\u00ed na z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f a rozvoj osv\u011btov\u00fdch program\u016f. Z pr\u00e1ce t\u011bchto osob mohou t\u011b\u017eit i neziskov\u00e9 skupiny. O online pr\u016fvodc\u00edch charitativn\u00edm fundraisingem&#8230;<\/p>\n","protected":false},"author":1,"featured_media":328298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11970],"tags":[16931,16935,16934,16936,16469,16933,16932],"class_list":["post-327110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-pro-fundraising","tag-charitativni-fundraising-cs","tag-charitativni-fundraising-na-facebooku","tag-charitativni-fundraising-online","tag-charitativni-stranky-pro-ziskavani-financnich-prostredku","tag-fundraisingu","tag-pruvodce-fundraisingem","tag-ziskavani-penez-pro-charitu"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/327110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=327110"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/327110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/328298"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=327110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=327110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=327110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}