{"id":327126,"date":"2024-02-26T12:17:12","date_gmt":"2024-02-26T11:17:12","guid":{"rendered":"https:\/\/whydonate.com\/blog\/facebook-dary\/"},"modified":"2024-03-06T11:59:02","modified_gmt":"2024-03-06T10:59:02","slug":"facebook-dary","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/","title":{"rendered":"Dary Z Facebooku Pro Neziskov\u00e9 Organizace \u2013 10 nejlep\u0161\u00edch tip\u016f pro profesion\u00e1ly"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee aby byla neziskov\u00e1 organizace v na\u0161em rychle se m\u011bn\u00edc\u00edm a slo\u017eit\u00e9m sv\u011bt\u011b \u00fasp\u011b\u0161n\u00e1, mus\u00ed b\u00fdt p\u0159\u00edtomna a aktivn\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. A nejv\u00fdznamn\u011bj\u0161\u00ed platformou soci\u00e1ln\u00edch m\u00e9di\u00ed je bezpochyby Facebook. M\u016f\u017eete ji proto vd\u011b\u010dn\u011b pou\u017e\u00edvat a dokonce vyb\u00edrat dary prost\u0159ednictv\u00edm Facebooku.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">P\u0159esto\u017ee Facebook v roce 2022 proch\u00e1zel t\u011b\u017ek\u00fdm obdob\u00edm, zaznamenal meziro\u010dn\u00ed skok o 1,3 %, co\u017e p\u0159edstavuje n\u00e1r\u016fst o 39 milion\u016f u\u017eivatel\u016f v roce 2022.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Zat\u00edmco ostatn\u00ed platformy maj\u00ed den ode dne v\u011bt\u0161\u00ed dosah a vliv, Facebook st\u00e1le vl\u00e1dne ostatn\u00edm soci\u00e1ln\u00edm s\u00edt\u00edm. Zat\u00edmco <\/span><a href=\"https:\/\/facebook.com\/whydonate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> existuje ji\u017e del\u0161\u00ed dobu, jeho algoritmus se neust\u00e1le m\u011bn\u00ed a vyv\u00edj\u00ed. Mark Zuckerberg nap\u0159\u00edklad v roce 2018 ozn\u00e1mil, \u017ee &#8222;ve\u0159ejn\u00fd obsah&#8220;, tedy p\u0159\u00edsp\u011bvky ze str\u00e1nek (nap\u0159\u00edklad neziskov\u00e9 Organizace), se bude u\u017eivatel\u016fm zobrazovat m\u00e9n\u011b, aby uvolnil m\u00edsto p\u0159\u00edsp\u011bvk\u016fm od p\u0159\u00e1tel. Bylo tak\u00e9 ozn\u00e1meno, \u017ee Facebook bude up\u0159ednost\u0148ovat m\u00edstn\u00ed obsah (co\u017e je dobr\u00e1 zpr\u00e1va pro neziskov\u00e9 organizace na m\u00edstn\u00ed \u00farovni).<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#Jak_Neziskove_Organizace_Pouzivaji_Facebook\" >Jak Neziskov\u00e9 Organizace Pou\u017e\u00edvaj\u00ed Facebook?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#1_Mejte_Strategii_Pro_Facebook\" >1. M\u011bjte Strategii Pro Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#2_Pecujte_O_Svuj_Profil\" >2. Pe\u010dujte O Sv\u016fj Profil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#3_Stante_Se_Guruem_Obsahu\" >3. Sta\u0148te Se Guruem Obsahu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#4_Sdilet_Prispevky_S_Odkazy_Misto_Fotografii\" >4. Sd\u00edlet P\u0159\u00edsp\u011bvky S Odkazy M\u00edsto Fotografi\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#5_Vse_Je_O_Videu\" >5. V\u0161e Je O Videu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#6_Udelejte_Ze_Socialni_Angazovanosti_Svou_Prioritu\" >6. Ud\u011blejte Ze Soci\u00e1ln\u00ed Anga\u017eovanosti Svou Prioritu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#7_Merit_Hodnotit_Rozhodovat\" >7. M\u011b\u0159it, Hodnotit, Rozhodovat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#8_Experimentujte_S_Reklamami\" >8. Experimentujte S Reklamami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#9_Pouzijte_nastroje_Pro_darcovstvi_na_Facebooku\" >9. Pou\u017eijte n\u00e1stroje Pro d\u00e1rcovstv\u00ed na Facebooku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#10_Vyuzijte_Facebook_Skupiny\" >10. Vyu\u017eijte Facebook Skupiny<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#Muze_Mit_Charitativni_Organizace_Ucet_Na_Facebooku\" >M\u016f\u017ee M\u00edt Charitativn\u00ed Organizace U\u010det Na Facebooku?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#Uctuje_Si_Facebook_Poplatky_Za_Dary\" >\u00da\u010dtuje Si Facebook Poplatky Za Dary?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/cs\/blog\/facebook-dary\/#Naplanujte_Si_sbirku_na_Facebooku_Pomoci_WhyDonate\" >Napl\u00e1nujte Si sb\u00edrku na Facebooku Pomoc\u00ed WhyDonate!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Jak_Neziskove_Organizace_Pouzivaji_Facebook\"><\/span>Jak Neziskov\u00e9 Organizace Pou\u017e\u00edvaj\u00ed Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tyto zm\u011bny v kombinaci se st\u00e1le tvrd\u0161\u00ed konkurenc\u00ed a p\u0159epln\u011bn\u00fdm prostorem, kde se ka\u017ed\u00fd sna\u017e\u00ed upoutat pozornost, mohou neziskov\u00fdm organizac\u00edm zt\u00ed\u017eit mo\u017enost z\u00edskat pozornost pro d\u00e1rcovstv\u00ed na Facebooku. M\u016f\u017ee to vypadat jako v\u00fdk\u0159ik do pr\u00e1zdna, zejm\u00e9na s klesaj\u00edc\u00edm organick\u00fdm dosahem a anga\u017eovanost\u00ed. <\/span><span style=\"font-weight: 400;\">Abychom v\u00e1m pomohli maximalizovat dosah a zapojen\u00ed va\u0161ich p\u0159\u00edsp\u011bvk\u016f o darech na Facebooku, sestavili jsme seznam zp\u016fsob\u016f, jak m\u016f\u017eete ze sv\u00e9 sb\u00edrky na Facebooku vyt\u011b\u017eit maximum.<\/span><\/p>\n<p><strong>Pl\u00e1nujete zah\u00e1jit fundraising pro sv\u00e9 neziskov\u00e9 organizace? Vyzkou\u0161ejte <a href=\"https:\/\/whydonate.com\/en\/account\/register\" target=\"_blank\" rel=\"noopener\">WhyDonate<\/a> nyn\u00ed zdarma.<\/strong><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"1_Mejte_Strategii_Pro_Facebook\"><\/span><span style=\"font-weight: 400;\">1. M\u011bjte Strategii Pro Facebook<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u010ceho chce va\u0161e neziskov\u00e1 organizace dos\u00e1hnout? A jak\u00e9 je va\u0161e posl\u00e1n\u00ed? Jak\u00e9 jsou va\u0161e c\u00edle? Odpov\u011bdi na tyto ot\u00e1zky v\u00e1m pomohou zah\u00e1jit strategii darov\u00e1n\u00ed na Facebooku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Po zodpov\u011bzen\u00ed t\u011bchto ot\u00e1zek se zamyslete nad t\u00edm, jak v\u00e1\u0161 \u00fa\u010det na Facebooku zapad\u00e1 do zbytku va\u0161\u00ed organizace a marketingov\u00e9 strategie a jak zapad\u00e1 do va\u0161ich dal\u0161\u00edch \u00fa\u010dt\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, jako jsou nap\u0159. <\/span><a href=\"https:\/\/instagram.com\/whydonatenl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> nebo <\/span><a href=\"https:\/\/youtube.com\/channel\/UCVAdWsKS2W2NEAyjsnCwqxw\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Ud\u011blejte si s t\u00fdmem brainstorming a d\u011blejte si pozn\u00e1mky:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u010ceho chcete pomoc\u00ed Facebooku dos\u00e1hnout? (nap\u0159. <\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fundraising<\/span><\/a><span style=\"font-weight: 400;\">, budov\u00e1n\u00ed zna\u010dky, pr\u00e1ce s komunitou atd.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rozhodn\u011bte, kdo bude spravovat \u00fa\u010det va\u0161\u00ed neziskov\u00e9 organizace na Facebooku. M\u016f\u017ee to b\u00fdt jedna osoba nebo v\u00edce osob. Kdo bude zaji\u0161\u0165ovat v\u011bt\u0161inu interakc\u00ed?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Koho se sna\u017e\u00edte oslovit? Jak vypad\u00e1 va\u0161e c\u00edlov\u00e1 skupina? Jak\u00e9 jsou jejich v\u00e1\u0161n\u011b a z\u00e1jmy? Jak\u00e9 jsou jejich motivace?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Co se sna\u017e\u00edte sd\u011blit a sd\u00edlet? Jak\u00e9 je va\u0161e hlavn\u00ed poselstv\u00ed?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nakonec si pro sv\u016fj \u00fa\u010det na Facebooku stanovte konkr\u00e9tn\u00ed a m\u011b\u0159iteln\u00e9 c\u00edle (nap\u0159\u00edklad po\u010det lajk\u016f, sd\u00edlen\u00ed nebo ur\u010ditou m\u00edru proklik\u016f).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jak sledujete pokrok a sv\u00e9 KPI (kritick\u00e9 ukazatele v\u00fdkonnosti)?<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32096\" title=\"Dary na Facebooku\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/photo-1543185377-b75671ac8741.jpg\" alt=\"Dary na Facebooku\" width=\"650\" height=\"433\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Pecujte_O_Svuj_Profil\"><\/span><span style=\"font-weight: 400;\">2. Pe\u010dujte O Sv\u016fj Profil<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u00e1\u0161 profil na Facebooku reprezentuje va\u0161i organizaci. Je d\u016fle\u017eit\u00e9, aby byl v\u00e1\u0161 profil kompletn\u00ed a obsahoval profilov\u00fd obr\u00e1zek, tituln\u00ed fotografii, popis, kontaktn\u00ed \u00fadaje a dal\u0161\u00ed informace.<\/span><\/p>\n<p><b>Zde je n\u00e1vod, co m\u016f\u017eete ud\u011blat:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ujist\u011bte se, \u017ee pou\u017e\u00edv\u00e1te str\u00e1nku na Facebooku pro d\u00e1rcovstv\u00ed va\u0161\u00ed neziskov\u00e9 organizace. <\/b><span style=\"font-weight: 400;\">Pou\u017e\u00edv\u00e1n\u00ed osobn\u00edho profilu organizac\u00ed je v rozporu s pravidly Facebooku.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pro sv\u016fj web vyberte u\u017eivatelsk\u00e9 jm\u00e9no <\/b><span style=\"font-weight: 400;\">kter\u00e9 se co nejv\u00edce podob\u00e1 adrese URL va\u0161\u00ed neziskov\u00e9 organizace.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jako profilov\u00fd obr\u00e1zek pou\u017eijte logo sv\u00e9 organizace. <\/b><span style=\"font-weight: 400;\">Ujist\u011bte se, \u017ee se p\u0159esn\u011b vejde do mal\u00e9ho \u010dtverce a \u017ee je st\u00e1le rozpoznateln\u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vypl\u0148te \u010d\u00e1st &#8222;O n\u00e1s&#8220;. <\/b><span style=\"font-weight: 400;\">Google si z \u010d\u00e1sti O n\u00e1s st\u00e1hne obsah, tak\u017ee se ujist\u011bte, \u017ee jste vyplnili v\u0161echna pole. Nejd\u016fle\u017eit\u011bj\u0161\u00ed jsou va\u0161e webov\u00e1 adresa, fyzick\u00e1 adresa, kontaktn\u00ed informace a popis bohat\u00fd na kl\u00ed\u010dov\u00e1 slova.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">Tip pro profesion\u00e1ly: Nezapome\u0148te v nastaven\u00ed sv\u00e9 str\u00e1nky na Facebooku povolit n\u00e1vrhy podobn\u00fdch str\u00e1nek, aby v\u00e1s lid\u00e9 mohli naj\u00edt po koment\u00e1\u0159i s obsahem na podobn\u00e9 str\u00e1nce.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32103 aligncenter\" title=\"Facebook WNF dary\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/tim-bennett-OwvRB-M3GwE-unsplash-scaled.jpg\" alt=\"Dary na Facebooku\" width=\"650\" height=\"488\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Stante_Se_Guruem_Obsahu\"><\/span><span style=\"font-weight: 400;\">3. Sta\u0148te Se Guruem Obsahu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pokud chcete v dne\u0161n\u00edm prostoru soci\u00e1ln\u00edch m\u00e9di\u00ed r\u016fst, nesta\u010d\u00ed u\u017e jen &#8222;n\u00e1hodn\u011b publikovat&#8220; nebo pou\u017e\u00edvat Facebook jako jednostrann\u00fd reklamn\u00ed prostor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V roce 2022 je nejd\u016fle\u017eit\u011bj\u0161\u00ed obsah. Chcete-li n\u00e1stroj pro d\u00e1rcovstv\u00ed na Facebooku skute\u010dn\u011b maxim\u00e1ln\u011b vyu\u017e\u00edt, mus\u00edte zve\u0159ej\u0148ovat vysoce kvalitn\u00ed, relevantn\u00ed a p\u0159esv\u011bd\u010div\u00fd obsah, kter\u00fd zaujme va\u0161i c\u00edlovou skupinu. A tak\u00e9 byste m\u011bli pravideln\u011b a d\u016fsledn\u011b zve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky. Nejlep\u0161\u00ed je zve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky pravideln\u011b, ale nikdy byste nem\u011bli up\u0159ednost\u0148ovat kvantitu p\u0159ed kvalitou.<\/span><\/p>\n<p><b>&#8211; Poskytn\u011bte r\u016fzn\u00e9 typy p\u0159\u00edsp\u011bvk\u016f. <\/b><span style=\"font-weight: 400;\">N\u011bkdy sd\u00edlejte odkazy na sv\u00e9 p\u0159\u00edsp\u011bvky na blogu a n\u011bkdy sd\u00edlejte svou darovac\u00ed str\u00e1nku. P\u0159\u00edle\u017eitostn\u011b zve\u0159ej\u0148ujte fotografie a videa, kter\u00e1 mohou o\u017eivit va\u0161e programy a slu\u017eby. Zve\u0159ejn\u011bte v\u00fdsledky d\u00e1rcovstv\u00ed na Facebooku a sd\u00edlejte &#8222;d\u011bkovn\u00e9 zpr\u00e1vy&#8220; s pod\u011bkov\u00e1n\u00edm pro sv\u00e9 d\u00e1rce.<\/span><\/p>\n<p><b>&#8211; Nebojte se zeptat sv\u00fdch poslucha\u010d\u016f, co by od va\u0161\u00ed neziskov\u00e9 organizace r\u00e1di vid\u011bli. <\/b><span style=\"font-weight: 400;\">Tyto informace m\u016f\u017eete z\u00edskat osobn\u011b, prost\u0159ednictv\u00edm e-mailov\u00e9ho pr\u016fzkumu nebo dotazem na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/span><\/p>\n<p><b>&#8211; Po\u017e\u00e1dejte o zapojen\u00ed. <\/b><span style=\"font-weight: 400;\">Nebojte se zve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky typu &#8222;Jako&#8230;&#8220; nebo &#8222;Dopl\u0148te pr\u00e1zdn\u00e1 m\u00edsta. Jsem dobrovoln\u00edk, proto\u017ee&#8230; &#8222;. Takov\u00e9 jednoduch\u00e9 dopl\u0148ky mohou zv\u00fd\u0161it v\u00e1\u0161 dosah a zapojen\u00ed.<\/span><\/p>\n<p><b>&#8211; Zve\u0159ej\u0148ujte p\u0159\u00edsp\u011bvky 1-4kr\u00e1t denn\u011b v z\u00e1vislosti na po\u010dtu sleduj\u00edc\u00edch. <\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>&#8211; Vyberte obsah <\/b><span style=\"font-weight: 400;\">pomoc\u00ed funkce &#8222;Ulo\u017eit&#8220;, kter\u00e1 umo\u017e\u0148uje rychle vybrat a ulo\u017eit p\u0159\u00edslu\u0161n\u00fd obsah, abyste jej mohli pou\u017e\u00edt pozd\u011bji.<\/span><\/p>\n<p><b>&#8211; Zve\u0159ejn\u011bte vizu\u00e1ln\u00ed obsah. <\/b><span style=\"font-weight: 400;\">Zde je n\u011bkolik n\u00e1pad\u016f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fotografie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GIFy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obr\u00e1zky s cit\u00e1ty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navij\u00e1ky <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">infografiky<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">360 fotografi\u00ed na Facebooku<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emotikony (p\u0159\u00edsp\u011bvky s emotikony maj\u00ed o 57 % v\u00edce lajk\u016f a o 33 % v\u00edce sd\u00edlen\u00ed)<\/span><\/li>\n<\/ul>\n<p><b>&#8211; Pou\u017eijte pravidlo 70\/20\/10. <\/b><span style=\"font-weight: 400;\">To doporu\u010duje mnoho odborn\u00edk\u016f na soci\u00e1ln\u00ed m\u00e9dia.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">70 % hodnotn\u00e9ho obsahu: V\u011bt\u0161ina obsahu na Facebooku by m\u011bla m\u00edt pro va\u0161i komunitu p\u0159idanou hodnotu. Zve\u0159ej\u0148ujte obsah, kter\u00fd je zaj\u00edmav\u00fd, informativn\u00ed, z\u00e1bavn\u00fd nebo inspirativn\u00ed. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b byste tento obsah m\u011bli vytvo\u0159it vy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20% sd\u00edlen\u00e9ho obsahu: Sd\u00edlen\u00ed n\u00e1pad\u016f od ostatn\u00edch nebo p\u0159\u00edsp\u011bvk\u016f na Facebooku (kur\u00e1torovan\u00e9 p\u0159\u00edsp\u011bvky). M\u016f\u017ee se jednat i o obsah vytvo\u0159en\u00fd u\u017eivateli.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10% propaga\u010dn\u00ed obsah: propagace va\u0161ich program\u016f, akc\u00ed, fundraisingov\u00e9 kampan\u011b, p\u0159\u00edsp\u011bvk\u016f na Facebooku, blogu nebo \u010dehokoli, co m\u00e1 p\u0159ev\u00e1\u017en\u011b propaga\u010dn\u00ed charakter.<\/span><\/li>\n<\/ul>\n<p><b>&#8211; Optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed. <\/b><span style=\"font-weight: 400;\">Vzhledem k tomu, \u017ee v\u011bt\u0161ina u\u017eivatel\u016f soci\u00e1ln\u00edch m\u00e9di\u00ed pou\u017e\u00edv\u00e1 mobiln\u00ed za\u0159\u00edzen\u00ed, nezapome\u0148te sv\u016fj online obsah optimalizovat pro mobiln\u00ed zobrazen\u00ed.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Sdilet_Prispevky_S_Odkazy_Misto_Fotografii\"><\/span><span style=\"font-weight: 400;\">4. Sd\u00edlet P\u0159\u00edsp\u011bvky S Odkazy M\u00edsto Fotografi\u00ed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook zjistil, \u017ee lid\u00e9 rad\u011bji klikaj\u00ed na odkazy, kter\u00e9 se zobrazuj\u00ed ve form\u00e1tu odkazu, kter\u00fd se zobraz\u00ed p\u0159i vkl\u00e1d\u00e1n\u00ed odkazu p\u0159i psan\u00ed p\u0159\u00edsp\u011bvku (viz obr\u00e1zek n\u00ed\u017ee), ne\u017e na odkazy, kter\u00e9 se zobrazuj\u00ed v popisc\u00edch fotografi\u00ed.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V porovn\u00e1n\u00ed s odkazy vlo\u017een\u00fdmi do popisku fotografie bylo na tyto p\u0159\u00edsp\u011bvky kliknuto dvakr\u00e1t v\u00edcekr\u00e1t.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159edpokl\u00e1d\u00e1 se, \u017ee je to proto, \u017ee form\u00e1t odkazu zobrazuje n\u011bkter\u00e9 dal\u0161\u00ed informace spojen\u00e9 s odkazem, nap\u0159\u00edklad za\u010d\u00e1tek \u010dl\u00e1nku, co\u017e usnad\u0148uje rozhodov\u00e1n\u00ed, zda na n\u011bj kliknout. Tento form\u00e1t tak\u00e9 usnad\u0148uje prokliknut\u00ed na mobiln\u00edch za\u0159\u00edzen\u00edch, kter\u00e1 maj\u00ed men\u0161\u00ed obrazovky, pro d\u00e1rcovstv\u00ed na Facebooku. Facebook v sou\u010dasn\u00e9 dob\u011b up\u0159ednost\u0148uje zobrazov\u00e1n\u00ed odkaz\u016f ve form\u00e1tu odkazu a zobrazuje m\u00e9n\u011b odkaz\u016f sd\u00edlen\u00fdch v titulc\u00edch nebo aktualizac\u00edch stavu.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-231485 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-on-Facebook.jpg\/w=600\" alt=\"Dary na Facebooku\" width=\"600\" height=\"400\" title=\"\"><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Vse_Je_O_Videu\"><\/span><span style=\"font-weight: 400;\">5. V\u0161e Je O Videu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Video je pro Facebook (a t\u00e9m\u011b\u0159 v\u0161echny ostatn\u00ed online platformy) tou nejlep\u0161\u00ed volbou.<\/span> <span style=\"font-weight: 400;\">Kombinace vizu\u00e1ln\u00edho obsahu, hlasu\/dialogu a hudby\/zvuku d\u011bl\u00e1 z videa jedine\u010dn\u011b siln\u00e9 m\u00e9dium pro komunikaci s d\u00e1rci a podporovateli. Video dok\u00e1\u017ee upoutat pozornost a vyvolat emoce. Kdy\u017e na darovac\u00ed str\u00e1nky Facebooku um\u00edst\u00edte video, zejm\u00e9na pokud vyvol\u00e1v\u00e1 ur\u010dit\u00e9 emoce, m\u00e1 potenci\u00e1l st\u00e1t se vir\u00e1ln\u00edm zp\u016fsobem, kter\u00fd \u017e\u00e1dn\u00e1 jin\u00e1 forma obsahu nedok\u00e1\u017ee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zde je n\u011bkolik tip\u016f pro pou\u017e\u00edv\u00e1n\u00ed vide\u00ed na Facebooku:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zve\u0159ejn\u011bte sv\u016fj video obsah na Facebooku lok\u00e1ln\u011b. <\/b><span style=\"font-weight: 400;\">D\u00edky algoritmu \u010dasov\u00e9 osy Facebooku je mnohem pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee va\u0161e video uvid\u00ed va\u0161e komunita, ne\u017e kdy\u017e budete propojeni.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videa na Facebooku se automaticky p\u0159ehr\u00e1vaj\u00ed v \u010dasov\u00fdch os\u00e1ch u\u017eivatel\u016f, ale zvuk se p\u0159ehraje a\u017e po volb\u011b u\u017eivatele. <\/span><b>Proto je d\u016fle\u017eit\u00e9 pou\u017e\u00edvat p\u0159esv\u011bd\u010div\u00e9 obr\u00e1zky. <\/b><span style=\"font-weight: 400;\">i bez zvuku, kter\u00fd p\u0159itahuje dostate\u010dnou pozornost pro p\u0159\u00edsp\u011bvky na Facebooku. To je stejn\u00fd d\u016fvod, pro\u010d je d\u016fle\u017eit\u00e9 <\/span><b>k titulk\u016fm sv\u00fdch vide\u00ed<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Videa mus\u00ed b\u00fdt kr\u00e1tk\u00e1 a \u00fa\u010dinn\u00e1. <\/b><span style=\"font-weight: 400;\">P\u0159\u00edli\u0161 dlouh\u00e1 videa jsou ignorov\u00e1na nebo nejsou ve\u0159ejnost\u00ed sledov\u00e1na.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Videa pro Facebook dod\u00e1vejte ve \u010dtvercov\u00e9m form\u00e1tu. <\/b><span style=\"font-weight: 400;\">Je d\u016fle\u017eit\u00e9 form\u00e1tovat video tak, aby vyhovovalo div\u00e1k\u016fm na mobiln\u00edch za\u0159\u00edzen\u00edch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prozkoumejte \u017eiv\u00e1 videa. <\/b><span style=\"font-weight: 400;\">Buduj\u00ed vazby a d\u016fv\u011bru. Algoritmus Facebooku byl tak\u00e9 aktualizov\u00e1n tak, aby up\u0159ednost\u0148oval \u017eiv\u00e1 videa, proto\u017ee \u017eiv\u00e1 videa obvykle u\u017eivatele zaj\u00edmaj\u00ed del\u0161\u00ed dobu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ujist\u011bte se, \u017ee va\u0161e video m\u00e1 <\/span><b>popisn\u00fd a p\u0159esv\u011bd\u010div\u00fd n\u00e1zev <\/b><span style=\"font-weight: 400;\">aby ho u\u017eivatel\u00e9 snadno na\u0161li.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-231498 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-via-Facebook.jpg\/w=600\" alt=\"Dary p\u0159es Facebook\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-via-Facebook.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-via-Facebook.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-via-Facebook.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-via-Facebook.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-via-Facebook.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-via-Facebook.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-via-Facebook.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-via-Facebook.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/04\/Donations-via-Facebook.jpg\/w=9999 1385w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_Udelejte_Ze_Socialni_Angazovanosti_Svou_Prioritu\"><\/span><span style=\"font-weight: 400;\">6. Ud\u011blejte Ze Soci\u00e1ln\u00ed Anga\u017eovanosti Svou Prioritu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Investovat \u010das a prost\u0159edky do vytv\u00e1\u0159en\u00ed a sd\u00edlen\u00ed skv\u011bl\u00e9ho obsahu je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9, stejn\u011b jako m\u011b\u0159it a vyhodnocovat pokrok a v\u00fdsledky. D\u016fle\u017eit\u011bj\u0161\u00ed je v\u0161ak soci\u00e1ln\u00ed zapojen\u00ed va\u0161ich p\u0159\u00edznivc\u016f na Facebooku.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Spole\u010dnost Sprout Social uv\u00e1d\u00ed, \u017ee 35 % \u010dasu byste m\u011bli v\u011bnovat zapojen\u00ed sv\u00e9ho publika.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">To m\u016f\u017ee zahrnovat:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Odpov\u00eddat na ot\u00e1zky<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Odpov\u00eddat na p\u0159\u00edm\u00e9 zpr\u00e1vy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reagujte na koment\u00e1\u0159e a p\u0159\u00edsp\u011bvky, kter\u00e9 ozna\u010duj\u00ed va\u0161i organizaci.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vyhled\u00e1v\u00e1n\u00ed relevantn\u00edch hashtag\u016f pro nalezen\u00ed nov\u00fdch konverzac\u00ed, do kter\u00fdch se m\u016f\u017eete zapojit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Individu\u00e1ln\u00ed kontakt s p\u0159\u00edznivci, abyste uk\u00e1zali &#8222;osobnost sv\u00e9 organizace&#8220;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sd\u00edlen\u00ed pohledu &#8222;ze z\u00e1kulis\u00ed&#8220; (z ter\u00e9nu nebo z kancel\u00e1\u0159e)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To va\u0161i neziskovou organizaci zlid\u0161t\u00ed a je to tak\u00e9 skv\u011bl\u00e1 p\u0159\u00edle\u017eitost k vytvo\u0159en\u00ed vlastn\u00edho hlasu a identity zna\u010dky. Pom\u00e1h\u00e1 v\u00e1m vybudovat si d\u016fv\u011bru u publika, z\u00edskat dynamiku a uk\u00e1zat, \u017ee v\u00e1m z\u00e1le\u017e\u00ed na ka\u017ed\u00e9m, kdo se o va\u0161i pr\u00e1ci zaj\u00edm\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vzhledem k povaze sv\u00e9 pr\u00e1ce nemohou neziskov\u00e9 organizace v\u017edy projevovat smysl pro humor, ale m\u016f\u017ee b\u00fdt dobr\u00e9 ob\u010das do komunikace zahrnout humor.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"7_Merit_Hodnotit_Rozhodovat\"><\/span><span style=\"font-weight: 400;\">7. M\u011b\u0159it, Hodnotit, Rozhodovat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">P\u0159i tvorb\u011b strategie je nezbytn\u00e9, aby se va\u0161e neziskov\u00e1 organizace rozhodla, co pro ni znamen\u00e1 \u00fasp\u011bch a jak p\u0159esn\u011b ho budete m\u011b\u0159it. Vyberte n\u011bkter\u00e9 kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti, kter\u00e9 v p\u0159\u00edpad\u011b Facebooku obvykle spadaj\u00ed do jedn\u00e9 z t\u011bchto kategori\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informovanost <\/b><span style=\"font-weight: 400;\">&#8211; dojmy, n\u00e1zory, rozsah<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u016fst <\/b><span style=\"font-weight: 400;\">&#8211; sleduj\u00edc\u00ed, lajky, odb\u011bratel\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Z\u00e1snuby <\/b><span style=\"font-weight: 400;\">&#8211; koment\u00e1\u0159e, kliknut\u00ed, koment\u00e1\u0159e, sd\u00edlen\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>P\u0159evody <\/b><span style=\"font-weight: 400;\">&#8211; registrace na ud\u00e1losti, dary na Facebooku<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u011b\u0159en\u00edm kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti m\u016f\u017eete vyhodnotit pokrok p\u0159i dosahov\u00e1n\u00ed c\u00edl\u016f a ur\u010dit vhodn\u00fd postup. Pokud se nap\u0159\u00edklad ur\u010dit\u00e9mu typu p\u0159\u00edsp\u011bvk\u016f neda\u0159\u00ed, m\u016f\u017eete se rozhodnout, \u017ee je p\u0159estanete publikovat. Pouze m\u011b\u0159en\u00edm a vyhodnocov\u00e1n\u00edm lze skute\u010dn\u011b pochopit, co funguje a co nefunguje pro d\u00e1rcovstv\u00ed na Facebooku.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32124\" title=\"tijd verdelen soci\u00e1ln\u00ed m\u00e9dia\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/william-iven-jrh5lAq-mIs-unsplash-scaled.jpg\" alt=\"Facebook Fundraiser\" width=\"640\" height=\"480\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"8_Experimentujte_S_Reklamami\"><\/span><span style=\"font-weight: 400;\">8. Experimentujte S Reklamami<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reklamy na Facebooku pro neziskov\u00e9 organizace sice nejsou zdarma, ale mohou b\u00fdt skv\u011bl\u00fdm zp\u016fsobem, jak zv\u00fd\u0161it svou p\u0159\u00edtomnost a v\u00fdsledky v oblasti dar\u016f na Facebooku. M\u016f\u017eete pos\u00edlit p\u0159\u00edsp\u011bvek nebo vytvo\u0159it reklamu na Facebooku. Boosting je forma reklamy na Facebooku, kter\u00e1 umo\u017e\u0148uje snadno investovat trochu pen\u011bz do p\u0159\u00edsp\u011bvku na Facebooku a zajistit, aby se objevil ve v\u00edce kan\u00e1lech zpr\u00e1v. Jedn\u00e1 se o nejjednodu\u0161\u0161\u00ed zp\u016fsob reklamy na Facebooku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u0161echny pos\u00edlen\u00e9 p\u0159\u00edsp\u011bvky nemaj\u00ed stejn\u00e9 funkce p\u0159izp\u016fsoben\u00ed jako reklamy na Facebooku. Chcete-li vytvo\u0159it reklamn\u00ed kampa\u0148, obvykle za\u010d\u00edn\u00e1te od za\u010d\u00e1tku ve Spr\u00e1vci podniku na Facebooku a cel\u00fd proces je o n\u011bco slo\u017eit\u011bj\u0161\u00ed. Ne\u017e stisknete tla\u010d\u00edtko &#8222;Boost Post&#8220; nebo vytvo\u0159\u00edte obecnou reklamu na Facebooku, promyslete si, \u010deho chcete dos\u00e1hnout. Provozov\u00e1n\u00ed reklamn\u00edch kampan\u00ed bez c\u00edle nebo pl\u00e1nu je pl\u00fdtv\u00e1n\u00ed pen\u011bzi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010ceho p\u0159esn\u011b chcete kampan\u00ed dos\u00e1hnout: v\u00edce p\u0159\u00edsp\u011bvk\u016f na Facebooku, v\u00edce zobrazen\u00ed blogu, p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru e-mailov\u00fdch novinek atd.? Va\u0161e CTA (v\u00fdzva k akci) by m\u011bla b\u00fdt naprosto jasn\u00e1 a m\u011bla by p\u0159\u00edmo souviset s va\u0161\u00ed neziskovou organizac\u00ed. Nastavte rozpo\u010det a pot\u00e9 sledujte v\u00fdkonnost p\u0159\u00edsp\u011bvku nebo reklamy.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Profesion\u00e1ln\u00ed tip: propagujte jen ty nejlep\u0161\u00ed. Vyb\u00edrejte obsah, kter\u00fd vyvol\u00e1v\u00e1 emoce, vyvol\u00e1v\u00e1 diskusi nebo kter\u00fd z\u00edskal sd\u00edlen\u00ed. Pe\u010dliv\u011b vyb\u00edrejte text a obr\u00e1zky. Pou\u017e\u00edvejte obr\u00e1zky a jazyk, kter\u00e9 se osv\u011bd\u010dily v minulosti.<\/span><\/p><\/blockquote>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"9_Pouzijte_nastroje_Pro_darcovstvi_na_Facebooku\"><\/span><span style=\"font-weight: 400;\">9. Pou\u017eijte n\u00e1stroje Pro d\u00e1rcovstv\u00ed na Facebooku<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V roce 2013 spole\u010dnost Facebook spustila <span data-sheets-value=\"{\" data-sheets-userformat=\"{\">tla\u010d\u00edtko pro darov\u00e1n\u00ed<\/span> na Facebooku. Darovac\u00ed tla\u010d\u00edtko na Facebooku v\u00e1m umo\u017en\u00ed p\u0159idat na str\u00e1nku a\/nebo do reklamy darovac\u00ed tla\u010d\u00edtko a umo\u017enit tak lidem p\u0159isp\u011bt va\u0161\u00ed organizaci. Potenci\u00e1ln\u00ed d\u00e1rce m\u016f\u017eete nasm\u011brovat na c\u00edlovou str\u00e1nku podle jejich v\u00fdb\u011bru, nap\u0159\u00edklad na va\u0161i d\u00e1rcovskou str\u00e1nku um\u00edst\u011bnou na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. N\u00e1v\u0161t\u011bvn\u00edci mohou tak\u00e9 p\u0159isp\u011bt, ani\u017e by opustili Facebook, pokud aktivovali nastaven\u00ed &#8222;P\u0159isp\u011bt p\u0159es Facebook&#8220;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook tak\u00e9 ned\u00e1vno spustil funkci Fundraising, kter\u00e1 umo\u017e\u0148uje jednotliv\u00fdm u\u017eivatel\u016fm z\u00edsk\u00e1vat dary na Facebooku jm\u00e9nem neziskov\u00e9 organizace. To znamen\u00e1, \u017ee u\u017eivatel\u00e9 Facebooku mohou nyn\u00ed vyb\u00edrat pen\u00edze nap\u0159\u00edklad na komunitn\u00ed a sousedsk\u00e9 projekty nebo vylep\u0161en\u00ed, vysv\u011btluje Facebook. Tento n\u00e1stroj je zalo\u017een na konceptu peer-to-peer fundraisingu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/whydonate.nl\/en\/blog\/peer-to-peer-fundraising-crowdfunding\/\" target=\"_blank\" rel=\"noopener\">Peer-to-peer fundraising<\/a> je crowdfundingov\u00e1 strategie, kter\u00e1 vyu\u017e\u00edv\u00e1 st\u00e1vaj\u00edc\u00ed s\u00edt\u011b d\u00e1rc\u016f. Vyz\u00fdv\u00e1 sv\u00e9 p\u0159\u00edznivce, aby oslovili sv\u00e9 vrstevn\u00edky, p\u0159\u00e1tele, kolegy a rodinn\u00e9 p\u0159\u00edslu\u0161n\u00edky s \u017e\u00e1dost\u00ed o p\u0159\u00edsp\u011bvek na Facebooku. P\u0159i peer-to-peer fundraisingu si jednotliv\u00ed fundraise\u0159i obvykle z\u0159\u00edd\u00ed osobn\u00ed fundraisingovou str\u00e1nku, na kter\u00e9 p\u0159ij\u00edmaj\u00ed dary na Facebooku, kter\u00e9 jsou n\u00e1sledn\u011b p\u0159evedeny na va\u0161i neziskovou organizaci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peer-to-peer fundraising je jednou z nejlep\u0161\u00edch strategi\u00ed z\u00edsk\u00e1v\u00e1n\u00ed d\u00e1rc\u016f, proto\u017ee umo\u017e\u0148uje va\u0161\u00ed neziskov\u00e9 organizaci oslovit skupinu podporovatel\u016f, kter\u00e1 by jinak byla nedosa\u017eiteln\u00e1.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"10_Vyuzijte_Facebook_Skupiny\"><\/span><span style=\"font-weight: 400;\">10. Vyu\u017eijte Facebook Skupiny<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Zejm\u00e9na po zm\u011bn\u00e1ch algoritmu Facebooku, kter\u00fd u\u017eivatel\u016fm zobrazuje v\u00edce obsahu od lid\u00ed a skupin, na kter\u00fdch jim z\u00e1le\u017e\u00ed, a m\u00e9n\u011b od str\u00e1nek, se skupiny na Facebooku mohou st\u00e1t velmi u\u017eite\u010dn\u00fdm n\u00e1strojem pro va\u0161i neziskovou organizaci. Skupiny na Facebooku jsou cenn\u00fdm m\u00edstem, kde m\u016f\u017eete vyvolat diskusi a vytvo\u0159it pocit komunity mezi dobrovoln\u00edky, pracovn\u00edky, d\u00e1rci a \u010dleny komunity, kte\u0159\u00ed se zaj\u00edmaj\u00ed o va\u0161i v\u011bc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro vytvo\u0159en\u00ed skupiny na Facebooku m\u00e1te t\u0159i mo\u017enosti: otev\u0159enou, uzav\u0159enou a tajnou. V\u00fdb\u011br jedn\u00e9 z nich z\u00e1vis\u00ed do zna\u010dn\u00e9 m\u00edry na va\u0161\u00ed neziskov\u00e9 organizaci. Uzav\u0159en\u00e1 skupina m\u016f\u017ee b\u00fdt pro v\u011bt\u0161inu neziskov\u00e9 Organizace tou nejlep\u0161\u00ed volbou, proto\u017ee ji m\u016f\u017ee naj\u00edt kdokoli, ale p\u0159ipojen\u00ed k n\u00ed vy\u017eaduje souhlas spr\u00e1vce a neumo\u017e\u0148uje ne\u010dlen\u016fm vid\u011bt obsah.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spr\u00e1va skupiny na Facebooku sice m\u016f\u017ee b\u00fdt \u010dasov\u011b n\u00e1ro\u010dn\u00e1, ale rozhodn\u011b je to vynikaj\u00edc\u00ed platforma pro diskusi a budov\u00e1n\u00ed komunity.<\/span><\/p>\n<p><b>Zde jsou na\u0161e nejlep\u0161\u00ed tipy pro skupiny na Facebooku:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Propagujte ve skupin\u011b sv\u016fj program opakovan\u00fdch dar\u016f. M\u011bjte v\u0161ak na pam\u011bti rovnov\u00e1hu mezi &#8222;propaga\u010dn\u00edmi&#8220; p\u0159\u00edsp\u011bvky a hodnotn\u00fdm obsahem. Pokud budete propaga\u010dn\u00edmi akcemi p\u0159\u00edli\u0161 &#8222;spamovat&#8220;, mohou se \u010dlenov\u00e9 skupiny rozhodnout ji opustit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">U\u010dte se od ostatn\u00edch neziskov\u00e9 Organizace. P\u0159ipojte se k dal\u0161\u00edm neziskov\u00fdm skupin\u00e1m na Facebooku a po\u017e\u00e1dejte o tipy. V\u011bnujte tak\u00e9 \u010das budov\u00e1n\u00ed partnerstv\u00ed a vztah\u016f prost\u0159ednictv\u00edm rozhovor\u016f, sd\u00edlen\u00ed, spole\u010dn\u00e9 propagace a dal\u0161\u00edch aktivit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spojte se s u\u017eivateli. T\u00edmto zp\u016fsobem budujete d\u016fv\u011bru, loajalitu a anga\u017eovanost. A to nakonec p\u0159im\u011bje \u010dleny skupiny, aby darovali a p\u0159isp\u011bli va\u0161\u00ed neziskov\u00e9 organizaci.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sd\u00edlejte p\u0159\u00edb\u011bhy o dopadu. Jasn\u011b uka\u017ete, kam jdou dary z Facebooku.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ve skupin\u011b m\u016f\u017eete b\u00fdt aktivn\u00ed n\u011bkolika zp\u016fsoby. M\u016f\u017eete:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sd\u00edlejte aktu\u00e1ln\u00ed informace o pr\u00e1ci nebo pokroku;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pod\u011bkujte d\u00e1rc\u016fm a podporovatel\u016fm &#8211; ozna\u010dte je jednotliv\u011b;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sd\u00edlejte pracovn\u00ed p\u0159\u00edle\u017eitosti nebo se p\u0159ihlaste jako dobrovoln\u00edk ve va\u0161\u00ed neziskov\u00e9 organizaci;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u017d\u00e1dejte o dary (ale \u0161et\u0159ete s nimi);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sd\u00edlejte zdroje;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nahl\u00e9dn\u011bte do z\u00e1kulis\u00ed a sd\u00edlejte dal\u0161\u00ed exkluzivn\u00ed obsah;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diskutujte o d\u016fle\u017eit\u00fdch novink\u00e1ch a aktualizac\u00edch;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ptejte se a odpov\u00eddejte na ot\u00e1zky.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32131\" title=\"Facebook groepen fundraising\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/my-life-through-a-lens-bq31L0jQAjU-unsplash-scaled.jpg\" alt=\"Facebook fundraising\" width=\"651\" height=\"366\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Muze_Mit_Charitativni_Organizace_Ucet_Na_Facebooku\"><\/span>M\u016f\u017ee M\u00edt Charitativn\u00ed Organizace U\u010det Na Facebooku?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ano. Charitativn\u00ed a neziskov\u00e9 organizace mohou m\u00edt \u00fa\u010det na Facebooku, kde mohou m\u00edt. <strong><a href=\"https:\/\/whydonate.com\/en\/account\/login?utm_source=blg&amp;utm_medium=blg_ctn&amp;utm_campaign=blg_ct1\" target=\"_blank\" rel=\"noopener\">zah\u00e1jit sb\u00edrku finan\u010dn\u00edch prost\u0159edk\u016f<\/a><\/strong> za \u00fa\u010delem z\u00edsk\u00e1n\u00ed pen\u011bz.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Uctuje_Si_Facebook_Poplatky_Za_Dary\"><\/span>\u00da\u010dtuje Si Facebook Poplatky Za Dary?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ve\u0161ker\u00e9 poplatky za dary charitativn\u00edm organizac\u00edm na Facebooku hrad\u00ed samotn\u00fd Facebook. U osobn\u00edch sb\u00edrek se p\u0159i rozd\u011blov\u00e1n\u00ed vybran\u00fdch pen\u011bz ode\u010d\u00edtaj\u00ed poplatky za zpracov\u00e1n\u00ed platby a v n\u011bkter\u00fdch zem\u00edch nebo regionech i dal\u0161\u00ed dan\u011b.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Naplanujte_Si_sbirku_na_Facebooku_Pomoci_WhyDonate\"><\/span><span style=\"font-weight: 400;\">Napl\u00e1nujte Si sb\u00edrku na Facebooku Pomoc\u00ed <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">WhyDonate<\/a>!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Zde je n\u011bkolik nejd\u016fle\u017eit\u011bj\u0161\u00edch a nejprakti\u010dt\u011bj\u0161\u00edch tip\u016f pro Facebook pro neziskov\u00e9 organizace. Nezapome\u0148te pr\u016fb\u011b\u017en\u011b zve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky a tak\u00e9 sledovat \u010dasy zve\u0159ej\u0148ov\u00e1n\u00ed, abyste zjistili, ve kter\u00fdch dnech a hodin\u00e1ch m\u016f\u017eete oslovit v\u011bt\u0161inu sv\u00e9ho publika. Nezapome\u0148te na kreativn\u00ed strategii pro Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ud\u011blejte si \u010das na p\u0159ezkoum\u00e1n\u00ed a pochopen\u00ed anal\u00fdzy Facebooku a vyu\u017eijte ji k tomu, aby byl v\u00e1\u0161 obsah hodnotn\u00fd a profesion\u00e1ln\u00ed. V\u017edy up\u0159ednost\u0148ujte sv\u00e9 p\u0159\u00edznivce a d\u00e1rce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Va\u0161\u00edm c\u00edlem jako neziskov\u00e9 organizace je pomoci va\u0161\u00ed neziskov\u00e9 organizaci p\u0159ibl\u00ed\u017eit se jej\u00edmu posl\u00e1n\u00ed. A soci\u00e1ln\u00ed s\u00edt\u011b, zejm\u00e9na Facebook, mohou b\u00fdt skv\u011bl\u00fdm n\u00e1strojem, jak toho dos\u00e1hnout. Spr\u00e1vn\u011b nastaven\u00fd Facebook m\u00e1 obrovsk\u00fd potenci\u00e1l, kter\u00fd v\u00e1m pom\u016f\u017ee posunout se vp\u0159ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chyt\u0159\u00ed profesion\u00e1lov\u00e9 z neziskov\u00fdch organizac\u00ed tak\u00e9 ch\u00e1pou, \u017ee jejich p\u0159\u00edznivce a podporovatele lze dnes naj\u00edt na <a href=\"https:\/\/whydonate.nl\/en\/blog\/social-media-fundraising-ideas\/\" target=\"_blank\" rel=\"noopener\">soci\u00e1ln\u00edch s\u00edt\u00edch<\/a>, a pr\u00e1v\u011b tam je t\u0159eba se s nimi setkat. Kampan\u011b na Facebooku mohou skute\u010dn\u011b fungovat spole\u010dn\u011b se <a href=\"https:\/\/whydonate.nl\/en\/blog\/wordpress-donation-plugins-button\/\" target=\"_blank\" rel=\"noopener\">softwarem pro fundraising<\/a> jako sou\u010d\u00e1st ucelen\u00e9 strategie, kter\u00e1 v\u00e1m pom\u016f\u017ee dos\u00e1hnout va\u0161ich c\u00edl\u016f. Zvolte si jako sv\u016fj d\u00e1rcovsk\u00fd syst\u00e9m WhyDonate a pod\u00edvejte se na n\u00e1\u0161 charitativn\u00ed blog, kde najdete dal\u0161\u00ed zdroje a tipy pro neziskov\u00e9 organizace.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee aby byla neziskov\u00e1 organizace v na\u0161em rychle se m\u011bn\u00edc\u00edm a slo\u017eit\u00e9m sv\u011bt\u011b \u00fasp\u011b\u0161n\u00e1, mus\u00ed b\u00fdt p\u0159\u00edtomna a aktivn\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. A nejv\u00fdznamn\u011bj\u0161\u00ed platformou soci\u00e1ln\u00edch m\u00e9di\u00ed je bezpochyby Facebook. M\u016f\u017eete ji proto vd\u011b\u010dn\u011b pou\u017e\u00edvat a dokonce vyb\u00edrat dary prost\u0159ednictv\u00edm Facebooku. P\u0159esto\u017ee Facebook v roce 2022 proch\u00e1zel t\u011b\u017ek\u00fdm obdob\u00edm, zaznamenal meziro\u010dn\u00ed skok&#8230;<\/p>\n","protected":false},"author":1,"featured_media":328339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[16937,16938,16940,16942,16941,16943,16944,16540,16939],"class_list":["post-327126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dary-na-facebooku","tag-dary-na-facebooku-cs","tag-dary-pres-facebook","tag-facebook-dary","tag-facebook-fundraiser-cs","tag-facebook-meta","tag-facebook-reklama","tag-neziskove-organizace","tag-prijem-daru-na-facebooku"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/327126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=327126"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/327126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/328339"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=327126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=327126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=327126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}