{"id":328748,"date":"2024-03-12T10:37:09","date_gmt":"2024-03-12T09:37:09","guid":{"rendered":"https:\/\/whydonate.com\/blog\/priklad-spolecenske-odpovednosti-firem\/"},"modified":"2024-03-13T10:21:45","modified_gmt":"2024-03-13T09:21:45","slug":"spolecenska-odpovednost-firem-priklad","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/","title":{"rendered":"Spole\u010densk\u00e1 Odpov\u011bdnost Firem V Crowdfundingu \u2013 Anal\u00fdza"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#Co_Je_Spolecenska_Odpovednost_Firem\" >Co Je Spole\u010densk\u00e1 Odpov\u011bdnost Firem?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#Typy_Spolecenske_Odpovednosti_Firem\" >Typy Spole\u010densk\u00e9 Odpov\u011bdnosti Firem<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#1_Odpovednost_Za_Zivotni_Prostredi\" >1. Odpov\u011bdnost Za Zivotn\u00ed Prost\u0159ed\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#2_Eticka_Odpovednost\" >2. Etick\u00e1 Odpov\u011bdnost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#3_Filantropicka_Odpovednost\" >3. Filantropick\u00e1 Odpov\u011bdnost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#4_Ekonomicka_Odpovednost\" >4. Ekonomick\u00e1 Odpov\u011bdnost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#Co_Je_To_Firemni_Socialni_Filantropie\" >Co Je To Firemn\u00ed Soci\u00e1ln\u00ed Filantropie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#Jaky_Je_Rozdil_mezi_CSR_A_Firemni_Filantropii\" >Jak\u00fd Je Rozd\u00edl mezi CSR A Firemn\u00ed Filantropi\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#Proc_By_Mela_Spolecnost_Zavadet_CSR\" >Pro\u010d By M\u011bla Spole\u010dnost Zav\u00e1d\u011bt CSR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#Podpora_Charitativnich_Organizaci_Spolecne_Se_Zamestnanci\" >Podpora Charitativn\u00edch Organizac\u00ed Spole\u010dn\u011b Se Zam\u011bstnanci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#Sami_Organizujte_Financni_Sbirky\" >Sami Organizujte Finan\u010dn\u00ed Sb\u00edrky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/cs\/blog\/spolecenska-odpovednost-firem-priklad\/#Plneni_Cilu_Spolecenske_Odpovednosti_Firem_Prostrednictvim_Crowdfundingu\" >Pln\u011bn\u00ed C\u00edl\u016f Spole\u010densk\u00e9 Odpov\u011bdnosti Firem Prost\u0159ednictv\u00edm Crowdfundingu<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_Je_Spolecenska_Odpovednost_Firem\"><\/span>Co Je Spole\u010densk\u00e1 Odpov\u011bdnost Firem?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"paragraph\">\n<p>Pojem CSR (Corporate Social Responsibility &#8211; spole\u010densk\u00e1 odpov\u011bdnost firem) je v dne\u0161n\u00ed dob\u011b velmi popul\u00e1rn\u00ed. To vysv\u011btluje, \u017ee<span data-slate-node=\"text\">spole\u010dnosti, kter\u00e9 se hl\u00e1s\u00ed ke spole\u010densk\u00e9 odpov\u011bdnosti, jsou obvykle organizov\u00e1ny zp\u016fsobem, kter\u00fd jim umo\u017e\u0148uje jednat spole\u010densky odpov\u011bdn\u011b. <\/span> <span data-slate-node=\"text\">Neexistuje \u017e\u00e1dn\u00fd &#8222;spr\u00e1vn\u00fd&#8220; zp\u016fsob, jak realizovat spole\u010denskou odpov\u011bdnost firem (CSR). M\u00edsto toho mnoho spole\u010dnost\u00ed p\u0159ij\u00edm\u00e1 \u0161irokou \u0161k\u00e1lu strategi\u00ed a iniciativ, jejich\u017e c\u00edlem je pozitivn\u011b zm\u011bnit sv\u011bt. Spole\u010densk\u00e1 odpov\u011bdnost firem je z\u00e1sadn\u00ed a obecn\u011b m\u00e1 mnohem v\u011bt\u0161\u00ed v\u00fdznam.<\/span><\/p>\n<p><span data-slate-fragment=\"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\">Z mor\u00e1ln\u00edho p\u0159esv\u011bd\u010den\u00ed se mnoho firem p\u0159ihl\u00e1silo k soci\u00e1ln\u00ed odpov\u011bdnosti podnik\u016f. To m\u016f\u017ee spole\u010dnosti pomoci vyniknout v o\u010d\u00edch investor\u016f, spot\u0159ebitel\u016f a regula\u010dn\u00edch org\u00e1n\u016f. M\u016f\u017ee tak\u00e9 zv\u00fd\u0161it anga\u017eovanost, spokojenost a produktivitu zam\u011bstnanc\u016f. Tento proces m\u016f\u017ee spole\u010dnosti pomoci zlep\u0161it jej\u00ed soci\u00e1ln\u00ed a environment\u00e1ln\u00ed v\u00fdkonnost. M\u016f\u017ee tak\u00e9 v\u00e9st k nov\u00fdm produkt\u016fm a slu\u017eb\u00e1m, kter\u00e9 pomohou organizaci jednat soci\u00e1ln\u011b odpov\u011bdn\u011bji.<\/span><\/p>\n<p><strong>Podpo\u0159te projekty soci\u00e1ln\u00ed odpov\u011bdnosti firem, kter\u00e9 maj\u00ed pozitivn\u00ed dopad na komunity, <a href=\"https:\/\/whydonate.com\/en\/account\/login?utm_source=blg&amp;utm_medium=blg_ctn&amp;utm_campaign=blg_ct1\" target=\"_blank\" rel=\"noopener\">spu\u0161t\u011bn\u00edm crowdfundingov\u00e9 kampan\u011b<\/a>.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-231994 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=600\" alt=\"Spole\u010densk\u00e1 odpov\u011bdnost firem\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Typy_Spolecenske_Odpovednosti_Firem\"><\/span>Typy Spole\u010densk\u00e9 Odpov\u011bdnosti Firem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Spole\u010densk\u00e1 odpov\u011bdnost firem se d\u011bl\u00ed do \u010dty\u0159 kategori\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Odpovednost_Za_Zivotni_Prostredi\"><\/span>1. Odpov\u011bdnost Za Zivotn\u00ed Prost\u0159ed\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-slate-fragment=\"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\">Odpov\u011bdnost k \u017eivotn\u00edmu prost\u0159ed\u00ed je hlavn\u00ed z\u00e1sadou, kter\u00e1 podn\u011bcuje spole\u010dnosti k tomu, aby se chovaly zp\u016fsobem, kter\u00fd je prosp\u011b\u0161n\u00fd pro <a href=\"https:\/\/whydonate.com\/en\/blog\/environmental-charities\/\" target=\"_blank\" rel=\"noopener\">\u017eivotn\u00ed prost\u0159ed\u00ed<\/a>. To zahrnuje sni\u017eov\u00e1n\u00ed emis\u00ed sklen\u00edkov\u00fdch plyn\u016f, zvy\u0161ov\u00e1n\u00ed efektivity provozu a podporu m\u00edstn\u00edch komunit.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-229184 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=600\" alt=\"Spole\u010densk\u00e1 odpov\u011bdnost firem - Odpov\u011bdnost za \u017eivotn\u00ed prost\u0159ed\u00ed\" width=\"600\" height=\"397\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=9999 1396w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Eticka_Odpovednost\"><\/span>2. Etick\u00e1 Odpov\u011bdnost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-slate-fragment=\"JTVCJTdCJTIycXVlc3Rpb25JZCUyMiUzQSUyMlRSdEIyZHBINSUyMiUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJFdGhpY2FsJTIwcmVzcG9uc2liaWxpdHklMjBpcyUyMGElMjBndWlkaW5nJTIwcHJpbmNpcGxlJTIwdGhhdCUyMGVuY291cmFnZXMlMjBidXNpbmVzc2VzJTIwdG8lMjBvcGVyYXRlJTIwaW4lMjBhJTIwZmFpciUyMGFuZCUyMGV0aGljYWwlMjBtYW5uZXIuJTIwVGhpcyUyMG1lYW5zJTIwZW5zdXJpbmclMjB0aGF0JTIwYWxsJTIwb2YlMjBpdHMlMjBzdGFrZWhvbGRlcnMlMjBhcmUlMjB0cmVhdGVkJTIwZXF1aXRhYmx5LiUyMiU3RCU1RCU3RCU1RA==\">Etick\u00e1 odpov\u011bdnost je hlavn\u00ed z\u00e1sada, kter\u00e1 podporuje podniky, aby fungovaly spravedliv\u011b a eticky. To znamen\u00e1 zajistit, aby se v\u0161emi z\u00fa\u010dastn\u011bn\u00fdmi stranami bylo zach\u00e1zeno spravedliv\u011b.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Filantropicka_Odpovednost\"><\/span>3. <span data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlBoaWxhbnRocm9waWMlMjBSZXNwb25zaWJpbGl0eSUyMiU3RCU1RCU3RCU1RA==\">Filantropick\u00e1 Odpov\u011bdnost<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-slate-fragment=\"JTVCJTdCJTIycXVlc3Rpb25JZCUyMiUzQSUyMkdQblFITFdMMyUyMiUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJQaGlsYW50aHJvcGljJTIwcmVzcG9uc2liaWxpdHklMjBpcyUyMGElMjBidXNpbmVzcyclMjBnb2FsJTIwdG8lMjBtYWtlJTIwdGhlJTIwd29ybGQlMjBhJTIwYmV0dGVyJTIwcGxhY2UuJTIwV2hpbGUlMjBtYW55JTIwZmlybXMlMjBzdXBwb3J0JTIwd29ydGh5JTIwY2F1c2VzJTJDJTIwb3RoZXJzJTIwY3JlYXRlJTIwdGhlaXIlMjBvd24lMjBmb3VuZGF0aW9ucyUyMG9yJTIwZXZlbiUyMGdvJTIwaXQlMjBhbG9uZS4lMjIlN0QlNUQlN0QlNUQ=\">Filantropick\u00e1 zodpov\u011bdnost je c\u00edlem podniku u\u010dinit sv\u011bt lep\u0161\u00edm. Zat\u00edmco mnoho firem podporuje prosp\u011b\u0161n\u00e9 \u00fa\u010dely, jin\u00e9 si zakl\u00e1daj\u00ed vlastn\u00ed nadace, nebo dokonce jednaj\u00ed na vlastn\u00ed p\u011bst.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Ekonomicka_Odpovednost\"><\/span>4. <span data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkVjb25vbWljJTIwUmVzcG9uc2liaWxpdHklMjIlN0QlNUQlN0QlNUQ=\">Ekonomick\u00e1 Odpov\u011bdnost<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-slate-fragment=\"JTVCJTdCJTIycXVlc3Rpb25JZCUyMiUzQSUyMmRVTUg4bURraCUyMiUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJFY29ub21pYyUyMHJlc3BvbnNpYmlsaXR5JTIwaXMlMjBhJTIwZmlybSdzJTIwY29tbWl0bWVudCUyMHRvJTIwZG9pbmclMjBnb29kJTIwaW4lMjB0aGUlMjBhcmVhcyUyMGl0JTIwcGVydGFpbnMlMjB0by4lMjIlN0QlNUQlN0QlNUQ=\">Ekonomick\u00e1 odpov\u011bdnost je z\u00e1vazek firmy konat dobro v oblastech, kter\u00fdch se t\u00fdk\u00e1. Krom\u011b finan\u010dn\u00edho \u00fasp\u011bchu popisuje p\u0159edev\u0161\u00edm c\u00edl organizace v\u016f\u010di \u017eivotn\u00edmu prost\u0159ed\u00ed, lidem a spole\u010dnosti.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Co_Je_To_Firemni_Socialni_Filantropie\"><\/span>Co Je To Firemn\u00ed Soci\u00e1ln\u00ed Filantropie?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\u010dkoli se filantropie zam\u011b\u0159uje p\u0159edev\u0161\u00edm na finan\u010dn\u00ed dary, m\u016f\u017ee zahrnovat i \u010das a zdroje. Tento koncept lze vyu\u017e\u00edt k prosazov\u00e1n\u00ed soci\u00e1ln\u00edch zm\u011bn. M\u016f\u017ee tak\u00e9 zahrnovat p\u0159\u00edm\u00e9 dary r\u016fzn\u00fdm charitativn\u00edm organizac\u00edm. Nam\u00edsto pouh\u00e9 kr\u00e1tkodob\u00e9 pomoci se firemn\u00ed filantropie zam\u011b\u0159uje na hled\u00e1n\u00ed dlouhodob\u00e9ho \u0159e\u0161en\u00ed \u0159e\u0161en\u00fdch probl\u00e9m\u016f. Tento koncept lze realizovat prost\u0159ednictv\u00edm r\u016fzn\u00fdch forem d\u00e1rcovstv\u00ed.<\/p>\n<p><span data-slate-fragment=\"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\">V n\u011bkter\u00fdch p\u0159\u00edpadech se do filantropie mohou zapojit i spole\u010dnosti, kter\u00e9 spolupracuj\u00ed s n\u011bjak\u00fdm c\u00edlem nebo se sna\u017e\u00ed o jeho podporu. P\u0159esto\u017ee se charita a filantropie obvykle odd\u011bluj\u00ed podle p\u0159\u00edslu\u0161n\u00fdch kategori\u00ed, mohou b\u00fdt tyto dv\u011b oblasti \u00fazce propojeny. Charita i filantropie jsou programy d\u00e1rcovstv\u00ed, kter\u00e9 se neomezuj\u00ed na konkr\u00e9tn\u00ed komunity. Lze je tak\u00e9 vyu\u017e\u00edt k \u0159e\u0161en\u00ed \u0161ir\u0161\u00edch soci\u00e1ln\u00edch probl\u00e9m\u016f.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Jaky_Je_Rozdil_mezi_CSR_A_Firemni_Filantropii\"><\/span>Jak\u00fd Je Rozd\u00edl mezi CSR A Firemn\u00ed Filantropi\u00ed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\u010dkoli se koncepty spole\u010densk\u00e9 odpov\u011bdnosti firem a filantropie \u010dasto prol\u00ednaj\u00ed, jejich vz\u00e1jemn\u00fd vztah je sotva patrn\u00fd. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f je filantropie spojena s v\u011bt\u0161\u00edm pl\u00e1nem spole\u010densk\u00e9 odpov\u011bdnosti podniku.<\/p>\n<p>Koncept nejlep\u0161\u00ed spole\u010densk\u00e9 odpov\u011bdnosti firem je zam\u011b\u0159en na poskytov\u00e1n\u00ed zdroj\u016f komunit\u011b, kter\u00e9 korporace slou\u017e\u00ed, zat\u00edmco firemn\u00ed filantropie se obvykle zam\u011b\u0159uje na konkr\u00e9tn\u00ed p\u0159\u00ed\u010diny.<\/p>\n<hr \/>\n<h2 class=\"mntl-sc-block-questionandanswer__question\"><span class=\"ez-toc-section\" id=\"Proc_By_Mela_Spolecnost_Zavadet_CSR\"><\/span>Pro\u010d By M\u011bla Spole\u010dnost Zav\u00e1d\u011bt CSR?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Spole\u010densk\u00e1 odpov\u011bdnost firem (CSR) je \u0161irok\u00fd pojem, kter\u00fd m\u016f\u017ee zahrnovat r\u016fzn\u00e9 formy aktivit. Spole\u010dnost m\u016f\u017ee b\u00fdt zodpov\u011bdn\u00e1 za to, aby prost\u0159ednictv\u00edm r\u016fzn\u00fdch program\u016f a aktivit pozitivn\u011b ovlivnila komunitu. Krom\u011b toho, \u017ee je to p\u0159\u00ednosn\u00e9 pro komunitu, m\u016f\u017ee to tak\u00e9 pomoci pos\u00edlit zna\u010dku spole\u010dnosti.<\/p>\n<p>Aby byla spole\u010dnost spole\u010densky odpov\u011bdn\u00e1, mus\u00ed b\u00fdt nejprve odpov\u011bdn\u00e1 sv\u00fdm akcion\u00e1\u0159\u016fm a zam\u011bstnanc\u016fm. P\u0159ijet\u00ed strategie spole\u010densk\u00e9 odpov\u011bdnosti firem toti\u017e m\u016f\u017ee spole\u010dnosti pomoci r\u016fst a b\u00fdt \u00fasp\u011b\u0161n\u011bj\u0161\u00ed. Tuto strategii obvykle uplat\u0148uj\u00ed velk\u00e9 spole\u010dnosti. Mnoho spole\u010dnost\u00ed pova\u017euje siln\u00fd program spole\u010densk\u00e9 odpov\u011bdnosti za sou\u010d\u00e1st image sv\u00e9 zna\u010dky. Tato strategie m\u016f\u017ee tak\u00e9 pomoci pos\u00edlit vztahy s ve\u0159ejnost\u00ed.<\/p>\n<hr \/>\n<h2 class=\"wsite-content-title\"><span class=\"ez-toc-section\" id=\"Podpora_Charitativnich_Organizaci_Spolecne_Se_Zamestnanci\"><\/span>Podpora Charitativn\u00edch Organizac\u00ed Spole\u010dn\u011b Se Zam\u011bstnanci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"paragraph\">\n<p>Existuje nespo\u010det zp\u016fsob\u016f, jak m\u016f\u017ee firma spolu se sv\u00fdmi zam\u011bstnanci podpo\u0159it dobrou v\u011bc. M\u016f\u017ee j\u00edt o m\u00edstn\u00ed, n\u00e1rodn\u00ed nebo mezin\u00e1rodn\u00ed c\u00edl. Volba \u010dasto z\u00e1vis\u00ed na aktu\u00e1lnosti dan\u00e9ho okam\u017eiku. M\u00edstn\u00edm iniciativ\u00e1m m\u016f\u017ee \u010dasto velmi pomoci n\u011bkdo, kdo vede \u00fa\u010detnictv\u00ed, pom\u00e1h\u00e1 s tvorbou zpravodaje nebo vylep\u0161uje webov\u00e9 str\u00e1nky. V takov\u00e9m p\u0159\u00edpad\u011b m\u016f\u017ee zam\u011bstnavatel vysta\u010dit s nab\u00eddkou pro zam\u011bstnance, kte\u0159\u00ed mohou takto vyu\u017e\u00edt \u010d\u00e1st sv\u00e9 pracovn\u00ed doby.<\/p>\n<p>Pokud jde o <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">fundraisingov\u00e9 kampan\u011b<\/a>, st\u00e1le \u010dast\u011bji sly\u0161\u00edte, \u017ee firma zdvojn\u00e1sobuje to, co zam\u011bstnanci spole\u010dn\u011b vybrali.<\/p>\n<hr \/>\n<\/div>\n<h2 class=\"wsite-content-title\"><span class=\"ez-toc-section\" id=\"Sami_Organizujte_Financni_Sbirky\"><\/span>Sami Organizujte Finan\u010dn\u00ed Sb\u00edrky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"paragraph\">\n<p>\u010casto se st\u00e1v\u00e1, \u017ee organizace cht\u011bj\u00ed uspo\u0159\u00e1dat sb\u00edrku sami. Zejm\u00e9na u v\u011bt\u0161\u00edch spole\u010dnost\u00ed \u010dasto vyvst\u00e1v\u00e1 ot\u00e1zka, zda zalo\u017e\u00ed nadaci nebo ANBI, aby byly pro d\u00e1rce atraktivn\u011bj\u0161\u00ed.<\/p>\n<p>To je samo o sob\u011b dobr\u00e1 my\u0161lenka, kterou je bohu\u017eel \u010dasto obt\u00ed\u017en\u00e9 realizovat v praxi. Ale kdy\u017e se pod\u00edv\u00e1te na iniciativy jako Dam tot Damloop, Alpe d&#8217;Huzes, p\u0159\u00edsp\u011bvky pro Sint Maarten, pomoc m\u00edstn\u00ed potravinov\u00e9 bance atd., to v\u0161e se poda\u0159ilo i bez nadace nebo ANBI!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-228230 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=600\" alt=\"Spole\u010densk\u00e1 odpov\u011bdnost firem\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<\/div>\n<h2 class=\"wsite-content-title\"><span class=\"ez-toc-section\" id=\"Plneni_Cilu_Spolecenske_Odpovednosti_Firem_Prostrednictvim_Crowdfundingu\"><\/span>Pln\u011bn\u00ed C\u00edl\u016f Spole\u010densk\u00e9 Odpov\u011bdnosti Firem Prost\u0159ednictv\u00edm Crowdfundingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"paragraph\">\n<p>Pomoc\u00ed platformy lze vytvo\u0159it v\u0161echny druhy <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">crowdfundingov\u00fdch<\/a> kampan\u00ed.<\/p>\n<p>R\u016fzn\u00e9 organizace, nap\u0159\u00edklad ING a <a href=\"https:\/\/www.triodosfoundation.nl\/\" target=\"_blank\" rel=\"noopener\">nadace Triodos<\/a>, maj\u00ed vlastn\u00ed platformu vytvo\u0159enou spole\u010dnost\u00ed Whydonate, na kter\u00e9 mohou zam\u011bstnanci jednotliv\u011b nebo po odd\u011blen\u00edch organizovat <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">sb\u00edrky<\/a>. Je tak\u00e9 mo\u017en\u00e9 nav\u00e1zat spojen\u00ed s person\u00e1ln\u00edmi syst\u00e9my, co\u017e tak\u00e9 umo\u017e\u0148uje darovat v\u011bcn\u00e9 dary (pracovn\u00ed hodiny nebo dny dovolen\u00e9).<\/p>\n<p>V\u00fdhodou platformy je jej\u00ed modul\u00e1rn\u00ed konstrukce. M\u016f\u017eete tedy za\u010d\u00edt v mal\u00e9m a snadno s platformou. Pozd\u011bji m\u016f\u017eete v z\u00e1vislosti na p\u0159\u00e1n\u00edch, pr\u016fzkumech a hodnocen\u00edch ur\u010dit, kter\u00e9 moduly je je\u0161t\u011b t\u0159eba doplnit.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Co Je Spole\u010densk\u00e1 Odpov\u011bdnost Firem? Pojem CSR (Corporate Social Responsibility &#8211; spole\u010densk\u00e1 odpov\u011bdnost firem) je v dne\u0161n\u00ed dob\u011b velmi popul\u00e1rn\u00ed. To vysv\u011btluje, \u017eespole\u010dnosti, kter\u00e9 se hl\u00e1s\u00ed ke spole\u010densk\u00e9 odpov\u011bdnosti, jsou obvykle organizov\u00e1ny zp\u016fsobem, kter\u00fd jim umo\u017e\u0148uje jednat spole\u010densky odpov\u011bdn\u011b. Neexistuje \u017e\u00e1dn\u00fd &#8222;spr\u00e1vn\u00fd&#8220; zp\u016fsob, jak realizovat spole\u010denskou odpov\u011bdnost firem (CSR). M\u00edsto toho mnoho spole\u010dnost\u00ed p\u0159ij\u00edm\u00e1 \u0161irokou&#8230;<\/p>\n","protected":false},"author":1,"featured_media":328843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[17444,17464,17442,17453,17452,17441,17445,17450,17451,17449,17448,17446,17447,17454,17440,17443],"class_list":["post-328748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-co-je-to-firemni-socialni-filantropie","tag-crowdfundingu","tag-csr-cs","tag-csr-a-firemni-filantropie","tag-csr-vs-filantropie","tag-etika-podnikani-a-spolecenska-odpovednost-firem","tag-firemni-filantropie","tag-firemni-filantropie-a-spolecenska-odpovednost-firem","tag-firemni-filantropie-vs-csr","tag-firemni-filantropie-vs-spolecenska-odpovednost-firem","tag-rozdil-mezi-csr-a-filantropii","tag-rozdil-mezi-csr-a-firemni-filantropii","tag-rozdil-mezi-firemni-filantropii-a-csr","tag-rozdil-mezi-spolecenskou-odpovednosti-firem-a-firemni-filantropii","tag-spolecenska-odpovednost-firem","tag-typy-spolecenske-odpovednosti-firem"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/328748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=328748"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/328748\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/328843"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=328748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=328748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=328748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}