{"id":333740,"date":"2024-04-11T10:31:50","date_gmt":"2024-04-11T09:31:50","guid":{"rendered":"https:\/\/whydonate.com\/blog\/darovat-jako-spolecnost\/"},"modified":"2024-04-15T14:23:22","modified_gmt":"2024-04-15T13:23:22","slug":"darovani-jako-spolecnost","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/","title":{"rendered":"Darov\u00e1n\u00ed Jako Firma &#8211; Osv\u011bd\u010den\u00e9 Postupy Pro firemn\u00ed D\u00e1rcovstv\u00ed"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Nepochybn\u011b vy a va\u0161e organizace v\u00edte, jak z\u00edskat dary od individu\u00e1ln\u00edch podporovatel\u016f, ale v\u00edte tak\u00e9, jak z\u00edskat firemn\u00ed dary od mal\u00fdch firem a\u017e po velk\u00e9 nadn\u00e1rodn\u00ed spole\u010dnosti? Je velmi popul\u00e1rn\u00ed, \u017ee spole\u010dnosti v r\u00e1mci spole\u010densk\u00e9 odpov\u011bdnosti firem v pr\u016fb\u011bhu roku iniciuj\u00ed firemn\u00ed dary charitativn\u00edm organizac\u00edm. Poj\u010fme tedy zjistit, zda va\u0161e neziskov\u00e1 organizace ji\u017e vyu\u017eila mnoha forem firemn\u00edho fundraisingu.<\/p>\n<p data-pm-slice=\"1 1 []\"><strong><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">Crowdfunding<\/a> usnad\u0148uje darov\u00e1n\u00ed jako firma. Zaregistrujte se nyn\u00ed!<\/strong><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#Darovani_Jako_Spolecnost_Na_Charitu\" >Darov\u00e1n\u00ed Jako Spole\u010dnost Na Charitu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#Jak_Ziskat_Dary_Od_Firem\" >Jak Z\u00edskat Dary Od Firem?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#1_Korporatni_Darovani_Programy\" >1. Korpor\u00e1tn\u00ed Darov\u00e1n\u00ed Programy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#2_Programy_Euro_For_Do-Ers\" >2. Programy Euro For Do-Ers.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#3_Podpurne_Programy_Pro_Dobrovolniky\" >3. Podp\u016frn\u00e9 Programy Pro Dobrovoln\u00edky.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#4_Obchodni_Dary_Na_Charitu_Komunitni_Granty\" >4. Obchodn\u00ed Dary Na Charitu: Komunitn\u00ed Granty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#Proc_Firmy_Darovani_Na_Charitu\" >Pro\u010d Firmy Darov\u00e1n\u00ed Na Charitu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#Odpovedi_Na_Nejcastejsi_Dotazy_Tykajici_Se_Firemnich_Daru\" >Odpov\u011bdi Na Nej\u010dast\u011bj\u0161\u00ed Dotazy T\u00fdkaj\u00edc\u00ed Se Firemn\u00edch Dar\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#Q_Kolik_charitativnich_Daru_Moje_Organizace_Potrebuje\" >Q. Kolik charitativn\u00edch Dar\u016f Moje Organizace Pot\u0159ebuje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/#Q_Jak_Primet_Spolecnosti_Aby_Darovani\" >Q. Jak P\u0159im\u011bt Spole\u010dnosti, Aby Darov\u00e1n\u00ed<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"Darovani_Jako_Spolecnost_Na_Charitu\"><\/span>Darov\u00e1n\u00ed Jako Spole\u010dnost Na Charitu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zjednodu\u0161en\u011b \u0159e\u010deno, <a href=\"https:\/\/whydonate.com\/en\/blog\/corporate-fundraising-crowdfunding\/\" target=\"_blank\" rel=\"noopener noreferrer\">firemn\u00ed fundraising<\/a> spo\u010d\u00edv\u00e1 v tom, \u017ee firmy podporuj\u00ed charitativn\u00ed a neziskov\u00e9 organizace, a\u0165 u\u017e formou firemn\u00edch dar\u016f, dobrovoln\u00e9 pr\u00e1ce nebo n\u011b\u010deho jin\u00e9ho<strong>. <\/strong>Spole\u010dnosti, kter\u00e9 p\u0159isp\u00edvaj\u00ed na charitu, povzbuzuj\u00ed zam\u011bstnance, aby se v\u011bnovali dobrovolnick\u00e9 \u010dinnosti nebo podporovali charitativn\u00ed organizace jin\u00fdm zp\u016fsobem. Tento druh firemn\u00edch d\u00e1rcovsk\u00fdch program\u016f je v\u00fdhodn\u00fd pro samotn\u00e9 spole\u010dnosti, ale je\u0161t\u011b v\u00edce pro neziskov\u00e9 organizace, kter\u00e9 podporuj\u00ed. V tomto \u010dl\u00e1nku se budeme zab\u00fdvat \u010dty\u0159mi r\u016fzn\u00fdmi formami firemn\u00edho fundraisingu a t\u00edm, jakou kl\u00ed\u010dovou roli mohou hr\u00e1t ve strategii va\u0161\u00ed organizace.<\/p>\n<p><strong>Probereme n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i t\u00e9mata pro \u00fasp\u011b\u0161nou strategii firemn\u00edho d\u00e1rcovstv\u00ed:<\/strong><\/p>\n<ol>\n<li>Darov\u00e1n\u00ed programy.<\/li>\n<li>Euro pro kutily Programy.<\/li>\n<li>Podp\u016frn\u00e9 programy pro dobrovoln\u00edky.<\/li>\n<li>Granty Spole\u010denstv\u00ed.<\/li>\n<\/ol>\n<p>Tento seznam nen\u00ed rozs\u00e1hl\u00fd, ale poskytne va\u0161\u00ed neziskov\u00e9 organizaci dobrou p\u0159edstavu o r\u016fzn\u00fdch zp\u016fsobech, jak realizovat firemn\u00ed fundraising a jak maximalizovat dary. Poj\u010fme to zkusit s ohledem na tuto skute\u010dnost.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-239244 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-donations-1.png\/w=600\" alt=\"Darujte jako firma - firemn\u00ed dary\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-donations-1.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-donations-1.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-donations-1.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-donations-1.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-donations-1.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-donations-1.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-donations-1.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-donations-1.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-donations-1.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"Jak_Ziskat_Dary_Od_Firem\"><\/span>Jak Z\u00edskat Dary Od Firem?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Korporatni_Darovani_Programy\"><\/span>1. Korpor\u00e1tn\u00ed Darov\u00e1n\u00ed Programy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chcete zdvojn\u00e1sobit (nebo dokonce ztrojn\u00e1sobit!) pen\u00edze, kter\u00e9 v\u00e1m d\u00e1rci v\u011bnuj\u00ed? M\u00e1te \u0161t\u011bst\u00ed! Shodn\u00e9 dary jsou tak snadn\u00e9, jak se zd\u00e1. Teoreticky se jedn\u00e1 o spole\u010dnosti, kter\u00e9 dorovn\u00e1vaj\u00ed dary sv\u00fdch zam\u011bstnanc\u016f p\u0159\u00edslu\u0161n\u00fdm neziskov\u00fdm organizac\u00edm. Existuj\u00ed r\u016fzn\u00e9 pom\u011bry, do kter\u00fdch m\u016f\u017ee spole\u010dnost dary dorovn\u00e1vat. Nej\u010dast\u011bji se pou\u017e\u00edv\u00e1 pom\u011br 1:1 (euro za euro). To znamen\u00e1, \u017ee z p\u0159\u00edsp\u011bvku 100 eur se stane 200 eur a tak d\u00e1le. V\u011bt\u0161ina neziskov\u00fdch organizac\u00ed bude moci z\u00edskat odpov\u00eddaj\u00edc\u00ed dary. Existuje v\u0161ak n\u011bkolik v\u00fdjimek, nap\u0159\u00edklad sportovn\u00ed t\u00fdmy, n\u011bkter\u00e9 n\u00e1bo\u017eensk\u00e9 skupiny a politick\u00e9 organizace.<\/p>\n<p>Srovnateln\u00e9 dary je snadn\u00e9 realizovat nejen pro v\u00e1s jako organizaci, ale tak\u00e9 pro va\u0161e p\u0159\u00edznivce. Proces pod\u00e1n\u00ed \u017e\u00e1dosti je velmi snadn\u00fd a d\u00e1rci obvykle netrv\u00e1 d\u00e9le ne\u017e 10 minut.<\/p>\n<p>Z\u00e1le\u017e\u00ed na firm\u011b, jak dlouho mus\u00ed zam\u011bstnanec svou \u017e\u00e1dost zam\u011bstnavateli vyplnit, m\u016f\u017ee to b\u00fdt od pouh\u00e9ho jednoho m\u011bs\u00edce a\u017e po v\u00edce ne\u017e kalend\u00e1\u0159n\u00ed rok. P\u0159esto je naprosto nezbytn\u00e9, abyste sv\u00e9 d\u00e1rce o tomto procesu informovali! To znamen\u00e1, \u017ee sv\u00e9 p\u0159\u00edsp\u011bvky ode\u0161lou rychle a vy dostanete sv\u00e9 pen\u00edze.<\/p>\n<p>Chcete-li z t\u00e9to formy firemn\u00edho d\u00e1rcovstv\u00ed vyt\u011b\u017eit co nejv\u00edce, je d\u016fle\u017eit\u00e9, aby va\u0161e marketingov\u00e1 strategie zahrnovala tak\u00e9 dorovn\u00e1v\u00e1n\u00ed dar\u016f. Uve\u010fte informace o tomto p\u0159\u00edsp\u011bvku na webov\u00fdch str\u00e1nk\u00e1ch, v newsletteru, na soci\u00e1ln\u00edch s\u00edt\u00edch a nezapome\u0148te se o n\u011bm zm\u00ednit na akc\u00edch! A co je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed, nezapome\u0148te sv\u00fdm d\u00e1rc\u016fm pod\u011bkovat, kdy\u017e jste jejich dary obdr\u017eeli a kdy\u017e jste je dorovnali.<\/p>\n<p><strong>Z\u00e1v\u011br<\/strong>: dorovn\u00e1v\u00e1n\u00ed dar\u016f je pro neziskov\u00fd sektor n\u011bco jako &#8222;dva za cenu jednoho&#8220;. Programy, jako je tento, umo\u017e\u0148uj\u00ed maximalizovat potenci\u00e1l va\u0161ich dar\u016f prost\u0159ednictv\u00edm firemn\u00edho fundraisingu snadn\u011bji ne\u017e kdykoli p\u0159edt\u00edm.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Programy_Euro_For_Do-Ers\"><\/span>2. Programy Euro For Do-Ers.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Programy Euro pro kutily m\u011bn\u00ed dobrovoln\u00e9 hodiny na pen\u011b\u017en\u00ed dary. Spole\u010dnosti poskytnou finan\u010dn\u00ed dary organizac\u00edm, v nich\u017e zam\u011bstnanci pravideln\u011b vykon\u00e1vaj\u00ed dobrovolnickou \u010dinnost v r\u00e1mci t\u011bchto program\u016f.<\/p>\n<p>Tyto programy, zn\u00e1m\u00e9 tak\u00e9 jako dobrovoln\u00e9 granty, jsou z\u0159izov\u00e1ny spole\u010dnostmi, kter\u00e9 cht\u011bj\u00ed povzbudit sv\u00e9 zam\u011bstnance k dobrovoln\u00e9 pr\u00e1ci. To jim tak\u00e9 pom\u00e1h\u00e1 zvy\u0161ovat anga\u017eovanost zam\u011bstnanc\u016f a budovat t\u00fdm prost\u0159ednictv\u00edm skupinov\u00e9 pomoci komunit\u011b. Dobrovoln\u00edci poskytuj\u00ed va\u0161\u00ed organizaci neuv\u011b\u0159iteln\u011b cennou slu\u017ebu t\u00edm, \u017ee v\u00e1m v\u011bnuj\u00ed sv\u016fj \u010das a \u00fasil\u00ed. Nyn\u00ed m\u016f\u017ee b\u00fdt jejich p\u0159\u00edsp\u011bvek pos\u00edlen t\u00edm, \u017ee jejich spole\u010dnost p\u0159isp\u011bje va\u0161\u00ed organizaci!<\/p>\n<p>Spole\u010dnosti, kter\u00e9 p\u0159isp\u00edvaj\u00ed na charitu, mohou b\u00fdt mnohem efektivn\u011bj\u0161\u00ed, pokud jsou k dispozici vhodn\u00ed dobrovoln\u00edci. V\u011bt\u0161ina neziskov\u00fdch organizac\u00ed se do t\u011bchto program\u016f kvalifikuje, ale m\u011bjte na pam\u011bti, \u017ee spole\u010dnosti mohou omezit po\u010det hodin, kter\u00e9 mohou zam\u011bstnanci ve va\u0161\u00ed organizaci odpracovat jako dobrovoln\u00edci.<\/p>\n<p>Spole\u010dnost obvykle darov\u00e1n\u00ed organizac\u00edm, jejich\u017e zam\u011bstnanci str\u00e1vili dobrovolnickou prac\u00ed v pr\u016fm\u011bru alespo\u0148 10 hodin. N\u011bkter\u00e9 spole\u010dnosti stanov\u00ed limit hodin, kter\u00fd je t\u0159eba splnit, aby mohly poskytnout dar, zat\u00edmco jin\u00e9 spole\u010dnosti poskytuj\u00ed dar na z\u00e1klad\u011b hodinov\u00e9ho \u00favazku. Krom\u011b individu\u00e1ln\u00edch p\u0159\u00edsp\u011bvk\u016f na dobrovolnickou \u010dinnost nab\u00edzej\u00ed n\u011bkter\u00e9 spole\u010dnosti tak\u00e9 firemn\u00ed sb\u00edrky pro skupiny zam\u011bstnanc\u016f, kte\u0159\u00ed se \u00fa\u010dastn\u00ed dobrovolnick\u00e9 \u010dinnosti.<\/p>\n<p>V\u017edy v\u0161ak bude platit: \u010d\u00edm v\u00edce zam\u011bstnanc\u016f se zapoj\u00ed, t\u00edm v\u00edce pen\u011bz firma v\u011bnuje. Spole\u010dnost nap\u0159\u00edklad darov\u00e1n\u00ed \u010d\u00e1stkou 500 eur, pokud 5 nebo v\u00edce zam\u011bstnanc\u016f odpracuje 25 hodin dobrovoln\u00e9 pr\u00e1ce. Pokud se v\u0161ak dobrovoln\u011b zapoj\u00ed 50 nebo v\u00edce zam\u011bstnanc\u016f, darov\u00e1n\u00ed \u010d\u00e1stkou 5000 eur! Takov\u00e9to skupinov\u00e9 aktivity mohou zahrnovat i t\u00fdmov\u00e9 aktivity zam\u011b\u0159en\u00e9 na z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f ve firm\u00e1ch, jako je nap\u0159\u00edklad p\u011b\u0161\u00ed maraton nebo b\u011bh. Tento druh firemn\u00edho fundraisingu se v\u00fdjime\u010dn\u011b dob\u0159e hod\u00ed k online peer-to-peer kampan\u00edm, kdy d\u00e1rci z\u00edsk\u00e1vaj\u00ed pen\u00edze prost\u0159ednictv\u00edm sv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed.<\/p>\n<p>Pokud si mysl\u00edte, \u017ee cesta peer-to-peer fundraisingu je pro v\u00e1s ta prav\u00e1, pod\u00edvejte se na <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">crowdfundingovou platformu<\/a> WhyDonate! Kdy\u017e vytv\u00e1\u0159\u00edte strategii pro firemn\u00ed fundraising s dobrovoln\u00edky, nezapome\u0148te zv\u00e1\u017eit tak\u00e9 aktivity zam\u011b\u0159en\u00e9 na skupiny. To zv\u00fd\u0161\u00ed v\u00e1\u0161 potenci\u00e1l jako organizace p\u0159ij\u00edmaj\u00edc\u00ed dary.<\/p>\n<p><strong>Z\u00e1v\u011br:<\/strong> Programy Euro pro kutily kombinuj\u00ed dva kl\u00ed\u010dov\u00e9 aspekty pro neziskov\u00e9 organizace: dobrovoln\u00edky a <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">finan\u010dn\u00ed dary<\/a>. Vyu\u017eit\u00ed zam\u011bstnavatel\u016f va\u0161ich st\u00e1vaj\u00edc\u00edch dobrovoln\u00edk\u016f a jejich p\u0159\u00edsp\u011bvk\u016f na dobrovolnickou \u010dinnost m\u016f\u017ee b\u00fdt skv\u011bl\u00fdm zp\u016fsobem, jak zv\u00fd\u0161it objem va\u0161ich firemn\u00edch finan\u010dn\u00edch prost\u0159edk\u016f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Podpurne_Programy_Pro_Dobrovolniky\"><\/span>3. Podp\u016frn\u00e9 Programy Pro Dobrovoln\u00edky.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>P\u0159esto\u017ee dary od firem jsou neocenitelnou sou\u010d\u00e1st\u00ed va\u0161\u00ed organizace, dobrovoln\u00edci jsou tak\u00e9 velmi d\u016fle\u017eit\u00fdm zdrojem. Ji\u017e jsme hovo\u0159ili o tom, jak m\u016f\u017eete vyu\u017e\u00edt sv\u00e9 st\u00e1vaj\u00edc\u00ed dobrovoln\u00edky k z\u00edsk\u00e1n\u00ed dal\u0161\u00edch pen\u011bz. Existuje v\u0161ak v\u00edce zp\u016fsob\u016f, jak maximalizovat vyu\u017eit\u00ed st\u00e1vaj\u00edc\u00edch dobrovoln\u00edk\u016f prost\u0159ednictv\u00edm firemn\u00edch d\u00e1rc\u016f a d\u00e1rcovsk\u00fdch spole\u010dnost\u00ed. Prost\u0159ednictv\u00edm program\u016f podpory dobrovolnictv\u00ed mohou firmy darov\u00e1n\u00ed zbo\u017e\u00ed pot\u0159ebn\u00fdm neziskov\u00fdm organizac\u00edm jako spole\u010dnost.<\/p>\n<p>Firemn\u00ed d\u00e1rcovstv\u00ed m\u016f\u017ee prob\u00edhat jak formou dobrovolnictv\u00ed, tak prost\u0159ednictv\u00edm hmotn\u00fdch statk\u016f. P\u0159\u00edklady firemn\u00edch charitativn\u00edch dar\u016f:<\/p>\n<ul>\n<li>Podnikatelsk\u00e9 poradenstv\u00ed<\/li>\n<li>Potraviny<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Office_supplies\" target=\"_blank\" rel=\"noopener\">Kancel\u00e1\u0159sk\u00e9 pot\u0159eby<\/a><\/li>\n<li>Technologie, jako jsou po\u010d\u00edta\u010de a software<\/li>\n<li>Marketingov\u00e9 strategie<\/li>\n<li>Stavebn\u00ed a konstruk\u010dn\u00ed materi\u00e1ly<\/li>\n<\/ul>\n<p>Ne\u017e po\u017e\u00e1d\u00e1te o materi\u00e1l a slu\u017eby, dob\u0159e si rozmyslete, co bude pro va\u0161i organizaci nejp\u0159\u00ednosn\u011bj\u0161\u00ed, proto\u017ee to, co lze darovat, se bude u ka\u017ed\u00e9 spole\u010dnosti li\u0161it. Dary, jako je tento, mohou b\u00fdt nap\u0159\u00edklad velmi u\u017eite\u010dn\u00e9 pro <a href=\"https:\/\/whydonate.com\/en\/blog\/corporate-fundraising-crowdfunding\/\" target=\"_blank\" rel=\"noopener noreferrer\">firemn\u00ed fundraisingov\u00e9<\/a> akce nebo velmi specifick\u00e9 projekty firemn\u00edho d\u00e1rcovstv\u00ed.<\/p>\n<p>Ne ka\u017ed\u00e1 spole\u010dnost m\u00e1 firemn\u00ed d\u00e1rcovsk\u00e9 programy nebo m\u016f\u017ee darov\u00e1n\u00ed jako firma. Podp\u016frn\u00e9 programy pro dobrovoln\u00edky nicm\u00e9n\u011b mohou va\u0161\u00ed organizaci poskytnout specializovan\u00e9 dobrovoln\u00edky, kte\u0159\u00ed mohou va\u0161\u00ed organizaci pomoci zp\u016fsobem, jak\u00fdm to nedok\u00e1\u017eou v\u0161ichni dobrovoln\u00edci. Neziskov\u00e9 organizace tak nav\u00edc mohou z\u00edsk\u00e1vat vysoce kvalitn\u00ed produkty a slu\u017eby zcela zdarma. To je jednozna\u010dn\u011b velk\u00e1 v\u00fdhoda firemn\u00edho d\u00e1rcovstv\u00ed!<\/p>\n<p><strong>Z\u00e1v\u011br: <\/strong>Podpora firemn\u00edch filantropick\u00fdch program\u016f pro dobrovoln\u00edky m\u016f\u017ee neziskov\u00fdm organizac\u00edm poskytnout neoceniteln\u00e9 slu\u017eby a materi\u00e1ly od \u0161t\u011bdr\u00fdch firem, pokud chcete darov\u00e1n\u00ed jako firma. I kdy\u017e pen\u00edze p\u0159\u00edmo nedostanete, m\u016f\u017eete vyu\u017e\u00edt darovan\u00e9 materi\u00e1ly v hodnot\u011b tis\u00edc\u016f eur.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Obchodni_Dary_Na_Charitu_Komunitni_Granty\"><\/span>4. Obchodn\u00ed Dary Na Charitu: Komunitn\u00ed Granty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pokud chce va\u0161e organizace dos\u00e1hnout pozitivn\u00ed zm\u011bny ve va\u0161\u00ed komunit\u011b, m\u016f\u017eete z\u00edskat finan\u010dn\u00ed podporu od spole\u010dnost\u00ed, kter\u00e9 sd\u00edlej\u00ed va\u0161i vizi. A\u010dkoli se podrobnosti o poskytov\u00e1n\u00ed dar\u016f jako spole\u010dnost li\u0161\u00ed, komunitn\u00ed granty jsou v podstat\u011b pau\u0161\u00e1ln\u00ed \u010d\u00e1stky, kter\u00e9 spole\u010dnosti poskytuj\u00ed neziskov\u00fdm organizac\u00edm. Ty jsou \u010dasto poskytov\u00e1ny spole\u010dnostmi na ro\u010dn\u00ed b\u00e1zi. Pokud chcete sponzorovat velk\u00fd projekt, pokra\u010dovat v komunitn\u00edm programu nebo se pod\u00edlet na pomoci v nouzi, jsou pro v\u00e1s komunitn\u00ed granty skv\u011blou volbou.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-239250 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-philanthropy.png\/w=600\" alt=\"Darujte jako firma - firemn\u00ed filantropie\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-philanthropy.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-philanthropy.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-philanthropy.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-philanthropy.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-philanthropy.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-philanthropy.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-philanthropy.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-philanthropy.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/corporate-philanthropy.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2 data-pm-slice=\"1 3 []\"><span class=\"ez-toc-section\" id=\"Proc_Firmy_Darovani_Na_Charitu\"><\/span>Pro\u010d Firmy Darov\u00e1n\u00ed Na Charitu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159esto\u017ee v\u011bt\u0161ina forem firemn\u00edho d\u00e1rcovstv\u00ed vy\u017eaduje, aby \u017e\u00e1dosti pod\u00e1vali zam\u011bstnanci, o komunitn\u00ed granty obvykle \u017e\u00e1daj\u00ed samotn\u00e9 organizace. N\u011bkdy se spole\u010dnosti rozhodnou, \u017ee nebudou pod\u00e1vat \u017e\u00e1dosti, a m\u00edsto toho vyberou neziskovou organizaci v m\u00edstn\u00ed komunit\u011b, kter\u00e9 daruj\u00ed pen\u00edze.<\/p>\n<p>Neziskov\u00e9 organizace v\u0161ak obvykle mus\u00ed v \u017e\u00e1dosti uv\u00e9st, pro\u010d pot\u0159ebuj\u00ed finan\u010dn\u00ed podporu a jak jim pom\u016f\u017ee. Psan\u00ed aplikac\u00ed je v\u00e1\u017en\u00e1 v\u011bc. Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch krok\u016f je nalezen\u00ed spr\u00e1vn\u00e9ho obchodn\u00edho partnera. To znamen\u00e1, jak\u00fd je nejlep\u0161\u00ed podnik, kter\u00fd v\u00e1m poskytne pot\u0159ebn\u00e9 finan\u010dn\u00ed prost\u0159edky? Stejn\u011b jako si d\u011bl\u00e1te pr\u016fzkum potenci\u00e1ln\u00edch individu\u00e1ln\u00edch d\u00e1rc\u016f, abyste na\u0161li toho prav\u00e9ho, mus\u00edte si promyslet i \u017e\u00e1dost o komunitn\u00ed grant.<\/p>\n<p><span style=\"font-weight: 400;\">Aktivity v oblasti spole\u010densk\u00e9 odpov\u011bdnosti firem zahrnuj\u00ed:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filantropie a dobro\u010dinnost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dobrovolnictv\u00ed a zapojen\u00ed zam\u011bstnanc\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Udr\u017eitelnost \u017eivotn\u00edho prost\u0159ed\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etick\u00e9 postupy p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed zdroj\u016f a v dodavatelsk\u00e9m \u0159et\u011bzci.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Iniciativy v oblasti rozmanitosti a za\u010dle\u0148ov\u00e1n\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podpora vzd\u011bl\u00e1v\u00e1n\u00ed a rozvoje dovednost\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investice do rozvoje Spole\u010denstv\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zapojen\u00ed z\u00fa\u010dastn\u011bn\u00fdch stran a transparentnost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partnerstv\u00ed se soci\u00e1ln\u00edm dopadem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Propagace a ovliv\u0148ov\u00e1n\u00ed politiky.<\/span><\/li>\n<\/ol>\n<hr \/>\n<h2 data-pm-slice=\"1 1 []\"><span class=\"ez-toc-section\" id=\"Zaver\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Firemn\u00ed dary mohou va\u0161\u00ed organizaci skute\u010dn\u011b pomoci splnit c\u00edl sb\u00edrky nebo mohou pomoci konkr\u00e9tn\u00edmu projektu \u010di dlouhodob\u011bj\u0161\u00ed kampani. P\u0159esto\u017ee je nelze realizovat tak rychle jako jin\u00e9 formy firemn\u00edho d\u00e1rcovstv\u00ed, z dlouhodob\u00e9ho hlediska se opravdu vyplat\u00ed.<\/p>\n<p>Firemn\u00ed fundraising je skute\u010dn\u011b v\u00fdhodn\u00fd pro ob\u011b strany: spole\u010dnosti budou m\u00edt v\u011bt\u0161\u00ed soci\u00e1ln\u00ed dopad a z\u00e1rove\u0148 z\u00edskaj\u00ed pot\u0159ebn\u00e9 dary na dal\u0161\u00ed rozvoj sv\u00e9ho posl\u00e1n\u00ed. Va\u0161e organizace m\u016f\u017ee zv\u00fd\u0161it po\u010det charitativn\u00edch dar\u016f, p\u0159\u00edjem u\u017eite\u010dn\u00fdch materi\u00e1l\u016f a maximalizovat po\u010det dobrovoln\u00edk\u016f prost\u0159ednictv\u00edm vyu\u017eit\u00ed r\u016fzn\u00fdch forem firemn\u00edho d\u00e1rcovstv\u00ed. Pokud v\u00e1s zaj\u00edmaj\u00ed dal\u0161\u00ed <a href=\"https:\/\/whydonate.com\/en\/fundraising-tips-and-tricks\/\" target=\"_blank\" rel=\"noopener noreferrer\">tipy pro fundraising<\/a> neziskov\u00fdch organizac\u00ed, ur\u010dit\u011b se pod\u00edvejte na n\u00e1\u0161 nejnov\u011bj\u0161\u00ed blog o neziskov\u00fdch organizac\u00edch.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Odpovedi_Na_Nejcastejsi_Dotazy_Tykajici_Se_Firemnich_Daru\"><\/span>Odpov\u011bdi Na Nej\u010dast\u011bj\u0161\u00ed Dotazy T\u00fdkaj\u00edc\u00ed Se Firemn\u00edch Dar\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Q_Kolik_charitativnich_Daru_Moje_Organizace_Potrebuje\"><\/span><span style=\"font-size: 18pt;\">Q. Kolik charitativn\u00edch Dar\u016f Moje Organizace Pot\u0159ebuje?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. N\u011bkter\u00e9 spole\u010dnosti nemus\u00ed m\u00edt stanoven\u00e9 limity, kolik mohou sponzorovat prost\u0159ednictv\u00edm grant\u016f Spole\u010denstv\u00ed, ale jin\u00e9 maj\u00ed stanoven\u00e9 limity. Zamyslete se nad t\u00edm, kolik z va\u0161ich <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">online fundraisingov\u00fdch<\/a> c\u00edl\u016f byste cht\u011bli dos\u00e1hnout dotac\u00ed a kolik sponzor\u016f pro svou kampa\u0148 pot\u0159ebujete. N\u011bkdy je rozumn\u011bj\u0161\u00ed po\u017e\u00e1dat o mnoho men\u0161\u00edch finan\u010dn\u00edch \u010d\u00e1stek, jindy je lep\u0161\u00ed v\u011bnovat \u010das a \u00fasil\u00ed z\u00edsk\u00e1n\u00ed n\u011bkolika velk\u00fdch dar\u016f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Jak_Primet_Spolecnosti_Aby_Darovani\"><\/span><span style=\"font-size: 18pt;\">Q. Jak P\u0159im\u011bt Spole\u010dnosti, Aby Darov\u00e1n\u00ed <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Najd\u011bte spole\u010dnosti, kter\u00e9 se shoduj\u00ed s va\u0161imi ide\u00e1ly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u0159izp\u016fsobte \u017e\u00e1dosti o dary tak, aby odr\u00e1\u017eely jejich z\u00e1sady a c\u00edle.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navazujte kontakty prost\u0159ednictv\u00edm s\u00edt\u00ed a akc\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Krom\u011b jednor\u00e1zov\u00fdch dar\u016f poskytn\u011bte tak\u00e9 mo\u017enosti partnerstv\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ud\u011blte jim uzn\u00e1n\u00ed za jejich p\u0159\u00ednos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transparentnost p\u0159i vyu\u017e\u00edv\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Po\u0161lete rychlou odpov\u011b\u010f a vyj\u00e1d\u0159ete sv\u016fj vd\u011bk.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zva\u017ete programy odpov\u00eddaj\u00edc\u00edho daru a zapojen\u00ed zam\u011bstnanc\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informujte d\u00e1rce o pozitivn\u00edm dopadu jejich p\u0159\u00edsp\u011bvk\u016f.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Nepochybn\u011b vy a va\u0161e organizace v\u00edte, jak z\u00edskat dary od individu\u00e1ln\u00edch podporovatel\u016f, ale v\u00edte tak\u00e9, jak z\u00edskat firemn\u00ed dary od mal\u00fdch firem a\u017e po velk\u00e9 nadn\u00e1rodn\u00ed spole\u010dnosti? Je velmi popul\u00e1rn\u00ed, \u017ee spole\u010dnosti v r\u00e1mci spole\u010densk\u00e9 odpov\u011bdnosti firem v pr\u016fb\u011bhu roku iniciuj\u00ed firemn\u00ed dary charitativn\u00edm organizac\u00edm. Poj\u010fme tedy zjistit, zda va\u0161e neziskov\u00e1 organizace ji\u017e vyu\u017eila mnoha&#8230;<\/p>\n","protected":false},"author":1,"featured_media":334672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14103],"tags":[18339,18334,18337,18342,18333,18335,18336,18341,18338,17445,18332,18340],"class_list":["post-333740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dary","tag-charitativni-dary-od-firem","tag-darcovska-organizace","tag-firemni-charitativni-dary","tag-firemni-dary-cs-2","tag-firemni-dary","tag-firemni-dary-cs","tag-firemni-dary-charitativnim-organizacim","tag-firemni-dary-na-charitu-firemni-fundraising","tag-firemni-dary-neziskovym-organizacim","tag-firemni-filantropie","tag-jak-darovat-jako-firma","tag-spolecnosti-prispivajici-na-charitu"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/333740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=333740"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/333740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/334672"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=333740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=333740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=333740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}