{"id":339226,"date":"2024-05-15T12:02:59","date_gmt":"2024-05-15T11:02:59","guid":{"rendered":"https:\/\/whydonate.com\/?p=339226"},"modified":"2024-05-17T12:03:28","modified_gmt":"2024-05-17T11:03:28","slug":"zacit-s-crowdfundingem","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/","title":{"rendered":"Jak Za\u010d\u00edt S Crowdfundingem \u2013 Odpov\u011bdi Na 10 Nejobl\u00edben\u011bj\u0161\u00edch Cast\u00fdch Dotaz\u016f O Crowdfundingu"},"content":{"rendered":"<p>Jak za\u010d\u00edt s <a href=\"https:\/\/whydonate.com\/cs\/\">crowdfundingem<\/a>, co\u017e je (obvykle) z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz na financov\u00e1n\u00ed iniciativy prost\u0159ednictv\u00edm d\u00e1rc\u016f, m\u016f\u017ee b\u00fdt \u00fa\u010dinn\u00fdm n\u00e1strojem v soci\u00e1ln\u00edm sektoru. Organizace jej v minulosti vyu\u017e\u00edvaly k z\u00edsk\u00e1n\u00ed pen\u011bz na z\u00e1chranu unesen\u00fdch d\u011bt\u00ed, poskytov\u00e1n\u00ed nouzov\u00e9 pomoci po hurik\u00e1nu nebo na financov\u00e1n\u00ed <a href=\"https:\/\/whydonate.com\/cs\/zdravotnicke-fundraising\/\">l\u00e9ka\u0159sk\u00fdch o\u0161et\u0159en\u00ed<\/a>.<\/p>\n<p>Zahajte crowdfundingov\u00fd projekt, kter\u00fd m\u016f\u017ee neziskov\u00fdm organizac\u00edm pomoci nav\u00e1zat smyslupln\u00e9 zapojen\u00ed, poskytnout informace o sv\u00e9 pr\u00e1ci, \u0161\u00ed\u0159it jejich poselstv\u00ed a zv\u00fd\u0161it po\u010det d\u00e1rc\u016f, co\u017e m\u016f\u017ee zlep\u0161it jejich finan\u010dn\u00ed situaci a celkov\u00fd dopad, pokud je vyu\u017eito strategicky.<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Casto_Kladene_Otazky_O_Crowdfunding%D1%83\" >\u010casto Kladen\u00e9 Ot\u00e1zky O Crowdfunding\u0443<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Q1_Mela_By_Moje_Organizace_Zahajit_Crowdfundingovou_Kampan\" >Q1. M\u011bla By Moje Organizace Zah\u00e1jit Crowdfundingovou Kampa\u0148?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Q2_Jaka_Je_Role_Stavajicich_Darcu\" >Q2. Jak\u00e1 Je Role St\u00e1vaj\u00edc\u00edch D\u00e1rc\u016f?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Q3_Jak_Mohu_Motivovat_Nove_Darce_Aby_Prispivali_Prostrednictvim_Crowdfundingovych_Kampani\" >Q3. Jak Mohu Motivovat Nov\u00e9 D\u00e1rce, Aby P\u0159isp\u00edvali Prost\u0159ednictv\u00edm Crowdfundingov\u00fdch Kampan\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Q4_Crowdfunding_Ma_krome_Ziskavani_Penez_Jeste_Dalsi_Vyhody\" >Q4. Crowdfunding M\u00e1 krom\u011b Z\u00edsk\u00e1v\u00e1n\u00ed Pen\u011bz Je\u0161t\u011b Dal\u0161\u00ed V\u00fdhody?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Q5_Jak_Zahajit_Crowdfundingovou_Kampan\" >Q5. Jak Zah\u00e1jit Crowdfundingovou Kampa\u0148?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Q6_Kolik_Stoji_Zahajeni_Crowdfundingove_Kampane\" >Q6. Kolik Stoj\u00ed Zah\u00e1jen\u00ed Crowdfundingov\u00e9 Kampan\u011b?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Q7_Jaka_Je_Nejvetsi_Vyzva_Spojena_S_Crowdfundingem\" >Q7. Jak\u00e1 Je Nejv\u011bt\u0161\u00ed V\u00fdzva Spojen\u00e1 S Crowdfundingem?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Q8_Muzete_Skutecne_Vydelavat_Penize_Prostrednictvim_Crowdfundingovych_Kampani\" >Q8. M\u016f\u017eete Skute\u010dn\u011b Vyd\u011bl\u00e1vat Pen\u00edze Prost\u0159ednictv\u00edm Crowdfundingov\u00fdch Kampan\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Q9_Muzete_Skutecne_Vydelavat_Penize_Prostrednictvim_Crowdfundingovych_Kampani\" >Q9. M\u016f\u017eete Skute\u010dn\u011b Vyd\u011bl\u00e1vat Pen\u00edze Prost\u0159ednictv\u00edm Crowdfundingov\u00fdch Kampan\u00ed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/zacit-s-crowdfundingem\/#Q10_Je_Crowdfunding_Vhodny_Pro_Male_Podniky\" >Q10. Je Crowdfunding Vhodn\u00fd Pro Mal\u00e9 Podniky?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"LC20lb MBeuO DKV0Md\"><span class=\"ez-toc-section\" id=\"Casto_Kladene_Otazky_O_Crowdfunding%D1%83\"><\/span>\u010casto Kladen\u00e9 Ot\u00e1zky O Crowdfunding\u0443<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/whydonate.com\/cs\/crowdfunding\/\">Crowdfunding<\/a> je st\u00e1le pom\u011brn\u011b nov\u00fd koncept a mnoho neziskov\u00fdch organizac\u00ed m\u00e1 stejn\u00e9 ot\u00e1zky, kdy\u017e za\u010dnou uva\u017eovat o zah\u00e1jen\u00ed crowdfundingov\u00fdch kampan\u00ed. Zde jsme pro v\u00e1s sepsali n\u011bkter\u00e9 z nej\u010dast\u011bji kladen\u00fdch ot\u00e1zek:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q1_Mela_By_Moje_Organizace_Zahajit_Crowdfundingovou_Kampan\"><\/span><span style=\"font-size: 18pt;\">Q1. M\u011bla By Moje Organizace Zah\u00e1jit Crowdfundingovou Kampa\u0148?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. Nebudeme lh\u00e1t; p\u0159\u00edprava crowdfundingov\u00e9 kampan\u011b je slo\u017eit\u00e1 a \u010dasov\u011b n\u00e1ro\u010dn\u00e1. Pokud to chcete d\u011blat opravdu dob\u0159e, cel\u00e1 organizace by m\u011bla b\u00fdt zapojena do vytv\u00e1\u0159en\u00ed hybn\u00e9 s\u00edly pro \u00fasp\u011bch. Neziskov\u00e9 organizace nemohou provozovat jen tak n\u011bjakou crowdfundingovou kampa\u0148. Mus\u00ed reprezentovat vizi a posl\u00e1n\u00ed organizace a je nutn\u00e9 z\u00edskat souhlas v\u0161ech z\u00fa\u010dastn\u011bn\u00fdch osob v organizaci p\u0159ed zah\u00e1jen\u00edm kampan\u011b. M\u011bjte na pam\u011bti, \u017ee d\u00e1rci maj\u00ed v\u011bt\u0161\u00ed tendenci darovat kampan\u00edm, kter\u00e9 vypadaj\u00ed \u00fasp\u011b\u0161n\u011b. Proto byste m\u011bli do sv\u00e9 kampan\u011b za\u010dlenit brzk\u00e9 \u00fasp\u011bchy. To znamen\u00e1, \u017ee byste m\u011bli zajistit, aby va\u0161i st\u00e1vaj\u00edc\u00ed d\u00e1rci byli na palub\u011b ji\u017e v ran\u00fdch f\u00e1z\u00edch. M\u016f\u017eete to ud\u011blat takto:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Budov\u00e1n\u00ed z\u00e1klad\u016f<\/strong>: za\u010dn\u011bte socializovat se svou st\u00e1vaj\u00edc\u00ed s\u00edt\u00ed n\u011bkolik t\u00fddn\u016f p\u0159ed spu\u0161t\u011bn\u00edm va\u0161\u00ed crowdfundingov\u00e9 kampan\u011b. Tak\u00e9 jmenujte p\u0159edsedu a v\u00fdbor pro v\u00e1\u0161 t\u00fdm kampan\u011b. To jim pom\u016f\u017ee c\u00edtit se zodpov\u011bdn\u00ed a p\u0159ij\u00edmat odpov\u011bdnost za \u00fasp\u011bchy kampan\u011b.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Stanovte si realistick\u00fd c\u00edl<\/strong>: sna\u017ete se dos\u00e1hnout 30 % va\u0161eho c\u00edle b\u011bhem prvn\u00edch 48 hodin prost\u0159ednictv\u00edm va\u0161\u00ed st\u00e1vaj\u00edc\u00ed s\u00edt\u011b. Nezve\u0159ej\u0148ujte nic na soci\u00e1ln\u00edch s\u00edt\u00edch ani nespou\u0161t\u011bjte \u017e\u00e1dnou novou propagaci, dokud nedos\u00e1hnete t\u011bchto 30 %.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-264918 size-us_600_0 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=600\" alt=\"Start crowdfunding\" width=\"600\" height=\"401\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/Start-crowdfunding.jpg\/w=9999 1382w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q2_Jaka_Je_Role_Stavajicich_Darcu\"><\/span><span style=\"font-size: 18pt;\">Q2. Jak\u00e1 Je Role St\u00e1vaj\u00edc\u00edch D\u00e1rc\u016f?<\/span><strong><br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. St\u00e1vaj\u00edc\u00ed d\u00e1rci mohou ud\u011blat mnohem v\u00edce ne\u017e jen b\u00fdt jedn\u00edm z prvn\u00edch d\u00e1rc\u016f v <a href=\"https:\/\/whydonate.com\/cs\/\">crowdfundingov\u00e9 kampani<\/a>. M\u016f\u017eete vyu\u017e\u00edt s\u00ed\u0165 sv\u00fdch sou\u010dasn\u00fdch d\u00e1rc\u016f k zapojen\u00ed v\u00edce lid\u00ed, co\u017e zv\u00fd\u0161\u00ed jejich hodnotu jako va\u0161ich d\u00e1rc\u016f. Nepodce\u0148ujte st\u00e1vaj\u00edc\u00ed d\u00e1rce. Jejich z\u00e1vazek a financov\u00e1n\u00ed ukazuj\u00ed hodnotu va\u0161\u00ed organizace, co\u017e usnadn\u00ed p\u0159il\u00e1k\u00e1n\u00ed nov\u00fdch d\u00e1rc\u016f, jeliko\u017e si budou v\u00e1\u017eit n\u00e1zor\u016f a rozhodnut\u00ed va\u0161ich st\u00e1vaj\u00edc\u00edch d\u00e1rc\u016f.<\/p>\n<p>Ned\u00e1vn\u00e1 kampa\u0148 Parkinsonova institutu a klinick\u00e9ho centra je vynikaj\u00edc\u00edm p\u0159\u00edkladem pos\u00edlen\u00ed sou\u010dasn\u00fdch dar\u016f prost\u0159ednictv\u00edm crowdfundingov\u00fdch kampan\u00ed. Tato organizace po\u017e\u00e1dala Billa Drapera, d\u00e1rce a zn\u00e1m\u00e9ho poskytovatele rizikov\u00e9ho kapit\u00e1lu, aby zve\u0159ejnil sv\u016fj ro\u010dn\u00ed dar pro crowdfundingovou kampa\u0148. Zat\u00edmco to ud\u011blal, sl\u00edbil tak\u00e9 zdvojn\u00e1sobit ka\u017ed\u00fd dar ve v\u00fd\u0161i 100 000 dolar\u016f (shodn\u00e9 financov\u00e1n\u00ed).<\/p>\n<p>Parkinson\u016fv institut tak\u00e9 po\u017e\u00e1dal celou rodinu Draper\u016f, aby prost\u0159ednictv\u00edm videa sd\u00edleli sv\u00e9 p\u0159\u00edb\u011bhy \u017eivota s Parkinsonovou chorobou. Videa byla c\u00edlena na r\u016fzn\u00e9 skupiny div\u00e1k\u016f a byla um\u00edst\u011bna na webov\u00fdch str\u00e1nk\u00e1ch kampan\u011b.<\/p>\n<p>Kampa\u0148 byla spu\u0161t\u011bna v r\u00e1mci #GivingTuesday a b\u011bhem 4 dn\u016f vybrala v\u00edce ne\u017e 200 000 dolar\u016f. Jakoby toho nebylo dost, tento \u00fasp\u011bch inspiroval dal\u0161\u00edho \u010dlena spr\u00e1vn\u00ed rady, aby tak\u00e9 zdvojn\u00e1sobil darov\u00e1n\u00ed, co\u017e vedlo k tomu, \u017ee kampa\u0148 skon\u010dila s \u00fa\u017easnou \u010d\u00e1stkou 550 000 dolar\u016f. Financovalo to v\u00edce ne\u017e 450 d\u00e1rc\u016f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q3_Jak_Mohu_Motivovat_Nove_Darce_Aby_Prispivali_Prostrednictvim_Crowdfundingovych_Kampani\"><\/span><span style=\"font-size: 18pt;\">Q3. Jak Mohu Motivovat Nov\u00e9 D\u00e1rce, Aby P\u0159isp\u00edvali Prost\u0159ednictv\u00edm Crowdfundingov\u00fdch Kampan\u00ed?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. I kdy\u017e je ka\u017ed\u00e1 kampa\u0148 a ka\u017ed\u00fd d\u00e1rce jedine\u010dn\u00fd, zd\u00e1 se, \u017ee existuj\u00ed \u010dty\u0159i kl\u00ed\u010dov\u00e9 faktory, kter\u00e9 rozhoduj\u00ed o tom, zda se n\u011bkdo rozhodne p\u0159ipojit k <a href=\"https:\/\/whydonate.com\/cs\/\">crowdfundingov\u00e9 kampani<\/a> na z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f. Jsou to:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u00da\u010dast<\/strong>: cht\u011bj\u00ed b\u00fdt sou\u010d\u00e1st\u00ed n\u011b\u010deho v\u011bt\u0161\u00edho ne\u017e jsou sami.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Lid\u00e9<\/strong>: maj\u00ed r\u00e1di a v\u011b\u0159\u00ed lidem, kte\u0159\u00ed vedou kampa\u0148, a cht\u011bj\u00ed je podpo\u0159it.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>C\u00edl<\/strong>: v\u011b\u0159\u00ed v c\u00edl a z\u00e1m\u011br kampan\u011b a cht\u011bj\u00ed pomoci jeho dosa\u017een\u00ed.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>P\u0159\u00edjemn\u00fd mal\u00fd bonus<\/strong>: cht\u011bj\u00ed odm\u011bnu v\u00fdm\u011bnou za svou podporu.<\/li>\n<\/ul>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"9f8262cf-abc9-4f74-b457-e55ed83cb41e\">\n<div class=\"flex w-full flex-col gap-1 juice:first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\">\n<div class=\"items-center justify-start rounded-xl p-1 flex\">\n<div>Ka\u017ed\u00e1 \u00fasp\u011b\u0161n\u00e1 kampa\u0148 vyu\u017e\u00edv\u00e1 tyto \u010dty\u0159i body do ur\u010dit\u00e9 m\u00edry. \u00da\u017easn\u00fdm p\u0159\u00edkladem je App Camp pro d\u00edvky, kampa\u0148 na z\u00edsk\u00e1n\u00ed pen\u011bz pro nov\u00fd neziskov\u00fd t\u00e1bor v Portlandu. Tento neziskov\u00fd t\u00e1bor nab\u00edz\u00ed d\u00edvk\u00e1m prostor pro brainstorming, n\u00e1vrh a tvorbu iPhone aplikac\u00ed. B\u011bhem pouh\u00fdch t\u0159\u00ed dn\u016f dos\u00e1hl App Camp sv\u00e9ho c\u00edle 50 000 dolar\u016f, proto\u017ee se zam\u011b\u0159il na p\u0159\u00ed\u010dinu a zapojen\u00ed d\u00e1rc\u016f. Kdy\u017e t\u00fdm zjistil, \u017ee pot\u0159ebuje v\u011bt\u0161\u00ed t\u00e1bo\u0159i\u0161t\u011b, proto\u017ee z\u00e1jem byl v\u011bt\u0161\u00ed, ne\u017e se o\u010dek\u00e1valo, po\u017e\u00e1dal sv\u00e9 d\u00e1rce o n\u00e1vrhy na lokality. To opravdu zapojilo d\u00e1rce a motivovalo je p\u0159isp\u011bt do kampan\u011b. Nakonec kampa\u0148 vybrala v\u00edce ne\u017e 106 000 dolar\u016f od v\u00edce ne\u017e 1 000 lid\u00ed.<\/div>\n<div><\/div>\n<div class=\"flex items-center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-216629 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/07\/5280170_.jpg\/w=9999\" alt=\"Start Crowdfunding \" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/07\/5280170_.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/07\/5280170_.jpg\/w=9999 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/07\/5280170_.jpg\/w=9999 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/07\/5280170_.jpg\/w=9999 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/07\/5280170_.jpg\/w=9999 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/07\/5280170_.jpg\/w=9999 978w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/07\/5280170_.jpg\/w=64 64w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Q4_Crowdfunding_Ma_krome_Ziskavani_Penez_Jeste_Dalsi_Vyhody\"><\/span><span style=\"font-size: 18pt;\">Q4. Crowdfunding M\u00e1 krom\u011b Z\u00edsk\u00e1v\u00e1n\u00ed Pen\u011bz Je\u0161t\u011b Dal\u0161\u00ed V\u00fdhody?<\/span><strong><br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. Crowdfunding nab\u00edz\u00ed neziskov\u00fdm organizac\u00edm mo\u017enost z\u00edskat podporu r\u016fzn\u00fdmi zp\u016fsoby a od r\u016fzn\u00fdch lid\u00ed, od p\u0159\u00edjemc\u016f p\u0159es d\u00e1rce a \u010dleny spr\u00e1vn\u00edch rad a\u017e po zam\u011bstnance. Crowdfunding v\u00e1m tak\u00e9 nab\u00edz\u00ed mo\u017enost zjistit, co motivuje r\u016fzn\u00e9 skupiny lid\u00ed k \u00fa\u010dasti. Nav\u00edc v\u00e1m poskytuje p\u0159\u00edle\u017eitost b\u00fdt v p\u0159\u00edm\u00e9m kontaktu s d\u00e1rci a mluvit s nimi o pozitivn\u00edm dopadu, kter\u00fd jejich dary maj\u00ed.<\/p>\n<p>Neziskov\u00e9 organizace tak\u00e9 vyu\u017e\u00edvaj\u00ed \u00fasp\u011b\u0161n\u00e9 crowdfundingov\u00e9 kampan\u011b jako p\u0159\u00edpadov\u00e9 studie, kdy\u017e prezentuj\u00ed sv\u00e9 organizace filantrop\u016fm a dal\u0161\u00edm organizac\u00edm za \u00fa\u010delem z\u00edsk\u00e1n\u00ed v\u011bt\u0161\u00edch dar\u016f. Vezm\u011bme si nap\u0159\u00edklad \u201eSave the Children\u201c. Ned\u00e1vno zorganizovali crowdfundingovou kampa\u0148 a zapojili do n\u00ed YouTube celebritu. To jim otev\u0159elo zcela novou a mlad\u0161\u00ed s\u00ed\u0165 lid\u00ed, kte\u0159\u00ed prakticky \u017eij\u00ed na soci\u00e1ln\u00edch m\u00e9di\u00edch a jsou zvykl\u00ed na online transakce. To vedlo k tomu, \u017ee kampa\u0148 <a href=\"https:\/\/en.wikipedia.org\/wiki\/PewDiePie\" target=\"_blank\" rel=\"noopener\">PewDiePie<\/a> vybrala v\u00edce ne\u017e 340 000 dolar\u016f od v\u00edce ne\u017e 6 000 d\u00e1rc\u016f na podporu Save the Children. Pomohlo jim to poskytnout d\u011btem m\u00edsto k pobytu, oble\u010den\u00ed a \u0161koln\u00ed knihy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-264931 size-us_600_0 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=600\" alt=\"start a crowdfunding campaign\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/10\/start-a-crowdfunding-campaign.jpg\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q5_Jak_Zahajit_Crowdfundingovou_Kampan\"><\/span><span style=\"font-size: 18pt;\">Q5. Jak Zah\u00e1jit Crowdfundingovou Kampa\u0148?<\/span><strong><br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A. Nez\u00e1le\u017e\u00ed na tom, zda jste nov\u00e1 organizace nebo roz\u0161i\u0159ujete st\u00e1vaj\u00edc\u00ed programy, <a href=\"https:\/\/whydonate.com\/cs\/\">crowdfundingov\u00e9 kampan\u011b<\/a> m\u016f\u017eete zah\u00e1jit v jak\u00e9koli f\u00e1zi \u017eivotn\u00edho cyklu podnik\u00e1n\u00ed. Je v\u0161ak z\u00e1sadn\u00ed, aby byl do kampan\u011b vlo\u017een \u010das a \u00fasil\u00ed a abyste si stanovili realistick\u00e9 c\u00edle. \u00dasp\u011b\u0161n\u00e1 crowdfundingov\u00e1 kampa\u0148 vy\u017eaduje dobrou p\u0159\u00edpravu. Jako neziskov\u00e1 organizace m\u016f\u017eete ud\u011blat n\u00e1sleduj\u00edc\u00ed, abyste byli dob\u0159e p\u0159ipraveni:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Vyu\u017eijte dostupn\u00e9 zdroje, jako je nap\u0159\u00edklad P\u0159\u00edru\u010dka pro crowdfunding od <a href=\"https:\/\/whydonate.com\/cs\/\">WhyDonate<\/a>.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Komunikujte s jin\u00fdmi neziskov\u00fdmi organizacemi, kter\u00e9 ji\u017e \u00fasp\u011b\u0161n\u011b provedly crowdfundingov\u00e9 kampan\u011b.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">P\u0159ipravte koncept kampan\u011b a sd\u00edlejte jej s crowdfundingov\u00fdmi organizacemi jako WhyDonate, <a href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\" rel=\"noopener\">Indiegogo<\/a>, Crowdrise a Causes, abyste z\u00edskali jejich n\u00e1zor, ne\u017e ji spust\u00edte ve\u0159ejn\u011b.<\/li>\n<\/ul>\n<p>Crowdfunding nen\u00ed rychl\u00fdm \u0159e\u0161en\u00edm probl\u00e9m\u016f s financov\u00e1n\u00edm, kter\u00fdm \u010del\u00ed soci\u00e1ln\u00ed sektor. Je to v\u0161ak st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed sou\u010d\u00e1st n\u00e1stroj\u016f pro z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f, proto\u017ee pom\u00e1h\u00e1 neziskov\u00fdm organizac\u00edm navazovat kontakty a z\u00edsk\u00e1vat podporu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q6_Kolik_Stoji_Zahajeni_Crowdfundingove_Kampane\"><\/span><span style=\"font-size: 18pt;\">Q6. Kolik Stoj\u00ed Zah\u00e1jen\u00ed Crowdfundingov\u00e9 Kampan\u011b?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. N\u00e1klady na zah\u00e1jen\u00ed crowdfundingov\u00e9 kampan\u011b se mohou li\u0161it v z\u00e1vislosti na faktorech, jako je vybran\u00e1 platforma, rozsah kampan\u011b a po\u017eadovan\u00e9 dal\u0161\u00ed slu\u017eby. V\u00fddaje mohou zahrnovat poplatky platformy, poplatky za zpracov\u00e1n\u00ed plateb, n\u00e1klady na marketing a propagaci, a v p\u0159\u00edpad\u011b pot\u0159eby tak\u00e9 n\u00e1klady na pln\u011bn\u00ed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q7_Jaka_Je_Nejvetsi_Vyzva_Spojena_S_Crowdfundingem\"><\/span><span style=\"font-size: 18pt;\">Q7. Jak\u00e1 Je Nejv\u011bt\u0161\u00ed V\u00fdzva Spojen\u00e1 S Crowdfundingem?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A.Zde jsou n\u011bkter\u00e9 z v\u00fdzev spojen\u00fdch s crowdfundingem:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">V\u00fdb\u011br spr\u00e1vn\u00e9 platformy<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Stanoven\u00ed realistick\u00fdch c\u00edl\u016f a term\u00edn\u016f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Budov\u00e1n\u00ed z\u00e1jmu<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Spln\u011bn\u00ed c\u00edle<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Q8_Muzete_Skutecne_Vydelavat_Penize_Prostrednictvim_Crowdfundingovych_Kampani\"><\/span><span style=\"font-size: 18pt;\">Q8. M\u016f\u017eete Skute\u010dn\u011b Vyd\u011bl\u00e1vat Pen\u00edze Prost\u0159ednictv\u00edm Crowdfundingov\u00fdch Kampan\u00ed?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. Ano, je mo\u017en\u00e9 vyd\u011bl\u00e1vat pen\u00edze prost\u0159ednictv\u00edm crowdfundingov\u00fdch kampan\u00ed. Crowdfunding je metoda z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f pro projekt nebo podnik\u00e1n\u00ed shroma\u017e\u010fov\u00e1n\u00edm mal\u00fdch \u010d\u00e1stek od velk\u00e9ho po\u010dtu lid\u00ed, typicky prost\u0159ednictv\u00edm online platforem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q9_Muzete_Skutecne_Vydelavat_Penize_Prostrednictvim_Crowdfundingovych_Kampani\"><\/span><span style=\"font-size: 18pt;\">Q9. <\/span><span style=\"font-size: 18pt;\">M\u016f\u017eete Skute\u010dn\u011b Vyd\u011bl\u00e1vat Pen\u00edze Prost\u0159ednictv\u00edm Crowdfundingov\u00fdch Kampan\u00ed?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. Ano, je mo\u017en\u00e9 vyd\u011bl\u00e1vat pen\u00edze prost\u0159ednictv\u00edm crowdfundingov\u00fdch kampan\u00ed. Crowdfunding je metoda z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f pro projekt nebo podnik\u00e1n\u00ed shroma\u017e\u010fov\u00e1n\u00edm mal\u00fdch \u010d\u00e1stek od velk\u00e9ho po\u010dtu lid\u00ed, typicky prost\u0159ednictv\u00edm online platforem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q10_Je_Crowdfunding_Vhodny_Pro_Male_Podniky\"><\/span><span style=\"font-size: 18pt;\">Q10. Je Crowdfunding Vhodn\u00fd Pro Mal\u00e9 Podniky?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A. Ano, crowdfunding m\u016f\u017ee b\u00fdt nejlep\u0161\u00ed mo\u017enost\u00ed, jak z\u00edskat pen\u00edze online. B\u011bhem n\u011bkolika kliknut\u00ed m\u016f\u017eete zah\u00e1jit svou crowdfundingovou kampa\u0148 s WhyDonate.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak za\u010d\u00edt s crowdfundingem, co\u017e je (obvykle) z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz na financov\u00e1n\u00ed iniciativy prost\u0159ednictv\u00edm d\u00e1rc\u016f, m\u016f\u017ee b\u00fdt \u00fa\u010dinn\u00fdm n\u00e1strojem v soci\u00e1ln\u00edm sektoru. Organizace jej v minulosti vyu\u017e\u00edvaly k z\u00edsk\u00e1n\u00ed pen\u011bz na z\u00e1chranu unesen\u00fdch d\u011bt\u00ed, poskytov\u00e1n\u00ed nouzov\u00e9 pomoci po hurik\u00e1nu nebo na financov\u00e1n\u00ed l\u00e9ka\u0159sk\u00fdch o\u0161et\u0159en\u00ed. Zahajte crowdfundingov\u00fd projekt, kter\u00fd m\u016f\u017ee neziskov\u00fdm organizac\u00edm pomoci nav\u00e1zat smyslupln\u00e9 zapojen\u00ed, poskytnout&#8230;<\/p>\n","protected":false},"author":59,"featured_media":339879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13411,11970],"tags":[18998,18997,18999,19001,19000],"class_list":["post-339226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-cs","category-tipy-pro-fundraising","tag-jak-zacit-s-fundraisingem","tag-jak-zahajit-crowdfundingovou-kampan","tag-spustit-crowdfundingovou-kampan","tag-zacit-shromazdovat-penize","tag-zahajit-sbirku"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/339226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=339226"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/339226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/339879"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=339226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=339226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=339226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}