{"id":341991,"date":"2024-05-28T10:33:29","date_gmt":"2024-05-28T09:33:29","guid":{"rendered":"https:\/\/whydonate.com\/?p=341991"},"modified":"2024-05-31T11:46:14","modified_gmt":"2024-05-31T10:46:14","slug":"tip-opakovane-darovani-program","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/","title":{"rendered":"Tipy Pro M\u011bs\u00ed\u010dn\u00ed D\u00e1rcovsk\u00e9 Programy Na Podporu Opakuj\u00edc\u00edch Dary"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Co_Jsou_opakovane_darovani\" >Co Jsou opakovane darovani?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Jake_Jsou_Vyhody_Mesicniho_Programu\" >Jak\u00e9 Jsou V\u00fdhody M\u011bs\u00ed\u010dn\u00edho Programu?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#1_Vyssi_Vynosy\" >1. Vy\u0161\u0161\u00ed V\u00fdnosy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#2_Vyssi_Mira_Udrzeni_Darcu\" >2. Vy\u0161\u0161\u00ed M\u00edra Udr\u017een\u00ed D\u00e1rc\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#3_Jednoduche_Pro_Darce\" >3. Jednoduch\u00e9 Pro D\u00e1rce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#4_Predvidatelnejsi\" >4. P\u0159edv\u00eddateln\u011bj\u0161\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Jak_Mohu_Ziskat_Mesicni_Dary\" >Jak Mohu Z\u00edskat M\u011bs\u00ed\u010dn\u00ed Dary?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#1_Vypracujte_Plan_Programu_Pratelsky_Pro_Darce\" >1. Vypracujte Pl\u00e1n Programu P\u0159\u00e1telsk\u00fd Pro D\u00e1rce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#2_Znacte_Strukturalni_Darcovsky_Program\" >2. Zna\u010dte Struktur\u00e1ln\u00ed D\u00e1rcovsk\u00fd Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#3_Pristup_Ke_Strukturalnim_Darum\" >3. P\u0159\u00edstup Ke Struktur\u00e1ln\u00edm Dar\u016fm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#4_Propagujte_Program_Pravidelnych_Daru\" >4. Propagujte Program Pravideln\u00fdch Dar\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#5_Ukazte_To_Vsechno_Na_Vasem_Webu\" >5. Uk\u00e1\u017ete To V\u0161echno Na Va\u0161em Webu.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#6_Investujte_Do_Softwaru_Pro_Spravu_Daru\" >6. Investujte Do Softwaru Pro Spr\u00e1vu Dar\u016f.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#7_Mejte_Spolehlivy_System_Spravy_Dat\" >7. M\u011bjte Spolehliv\u00fd Syst\u00e9m Spr\u00e1vy Dat.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#8_Ukazujte_Vysledky_Darcum\" >8. Ukazujte V\u00fdsledky D\u00e1rc\u016fm.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Napriklad\" >Nap\u0159\u00edklad:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#9_Usnadnete_To\" >9. Usnadn\u011bte To.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#10_Pecujte_O_Vztahy\" >10. Pe\u010dujte O Vztahy.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Casto_Kladene_Otazky_FAQ\" >\u010casto Kladen\u00e9 Ot\u00e1zky (FAQ)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Jak_mohu_zrusit_pravidelny_dar\" >Jak mohu zru\u0161it pravideln\u00fd dar?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Jak_provest_pravidelny_dar_na_PayPalu\" >Jak prov\u00e9st pravideln\u00fd dar na PayPalu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Jak_nastavit_pravidelne_dary\" >Jak nastavit pravideln\u00e9 dary?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Co_jsou_pravidelne_dary_GiveWP\" >Co jsou pravideln\u00e9 dary GiveWP?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/whydonate.com\/cs\/blog\/tip-opakovane-darovani-program\/#Jaka_je_nejlepsi_alternativa_k_pravidelnym_darum_na_GoFundMe\" >Jak\u00e1 je nejlep\u0161\u00ed alternativa k pravideln\u00fdm dar\u016fm na GoFundMe?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_Jsou_opakovane_darovani\"><\/span>Co Jsou opakovane darovani?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pokud jde o neprofitn\u00ed <a href=\"https:\/\/whydonate.com\/cs\/\">fundraising<\/a>, m\u011bs\u00ed\u010dn\u00ed dary (tak\u00e9 zn\u00e1m\u00e9 jako opakovan\u00e9 darov\u00e1n\u00ed) jsou absolutn\u00edm favoritem. I kdy\u017e jsou velk\u00e9 dary cenn\u00e9 a m\u011bly by se st\u00e1le usilovat, m\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00e9 programy poskytuj\u00ed spolehliv\u00fd zdroj p\u0159\u00edjm\u016f pro va\u0161i neziskovou organizaci.<\/p>\n<p>M\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00fd program m\u016f\u017ee va\u0161\u00ed neziskovce pomoci vyhnout se nutnosti \u0159e\u0161it nep\u0159edv\u00eddateln\u00e9 dary. M\u016f\u017ee poskytnout stabiln\u00ed p\u0159\u00edjem a pomoci udr\u017eet zdrav\u00fd finan\u010dn\u00ed z\u00e1klad. opakovan\u00e9 darov\u00e1n\u00ed jsou typem pravideln\u00e9ho daru, kter\u00fd si \u010dlov\u011bk m\u016f\u017ee nastavit. Umo\u017e\u0148uje jim nastavit konkr\u00e9tn\u00ed \u010d\u00e1stku, kterou cht\u011bj\u00ed ka\u017ed\u00fd m\u011bs\u00edc darovat.<\/p>\n<p>Poj\u010fme si promluvit o v\u00fdhod\u00e1ch m\u011bs\u00ed\u010dn\u00edch d\u00e1rcovsk\u00fdch program\u016f p\u0159i <a href=\"https:\/\/whydonate.com\/cs\/\">crowdfundingu<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-231755 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Boost-Recurring-Donations.png\/w=600\" alt=\"Boost Recurring Donations\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Boost-Recurring-Donations.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Boost-Recurring-Donations.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Boost-Recurring-Donations.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Boost-Recurring-Donations.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Boost-Recurring-Donations.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Boost-Recurring-Donations.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Boost-Recurring-Donations.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Boost-Recurring-Donations.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Boost-Recurring-Donations.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Jake_Jsou_Vyhody_Mesicniho_Programu\"><\/span>Jak\u00e9 Jsou V\u00fdhody M\u011bs\u00ed\u010dn\u00edho Programu?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pokud chcete poskytovat opakovan\u00e9 darov\u00e1n\u00ed na m\u011bs\u00ed\u010dn\u00ed b\u00e1zi, zde jsou n\u011bkter\u00e9 z hlavn\u00edch v\u00fdhod:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Vyssi_Vynosy\"><\/span><span style=\"font-weight: 400;\">1. Vy\u0161\u0161\u00ed V\u00fdnosy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pr\u016fm\u011brn\u00e9 m\u011bs\u00ed\u010dn\u00ed opakovan\u00e9 darov\u00e1n\u00ed jsou 52 \u20ac (624 \u20ac ro\u010dn\u011b), zat\u00edmco pr\u016fm\u011brn\u00fd jednor\u00e1zov\u00fd dar je 128 \u20ac. Podle \u00fadaj\u016f Network for Good Donation pr\u016fm\u011brn\u00fd d\u00e1rce, kter\u00fd poskytuje opakovan\u00e9 darov\u00e1n\u00ed, p\u0159isp\u00edv\u00e1 ro\u010dn\u011b o 42 % v\u00edce ne\u017e ti, kte\u0159\u00ed d\u00e1vaj\u00ed jednor\u00e1zov\u00e9 dary. D\u00e1rci, kte\u0159\u00ed poskytuj\u00ed opakovan\u00e9 darov\u00e1n\u00ed, maj\u00ed tak\u00e9 vy\u0161\u0161\u00ed celo\u017eivotn\u00ed v\u00fdnos na d\u00e1rce. Kone\u010dn\u011b, 52 % mileni\u00e1l\u016f je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee budou d\u00e1vat pravideln\u00fd dar ne\u017e v\u00fdznamn\u011bj\u0161\u00ed jednor\u00e1zov\u00fd dar.<\/p>\n<p>To ukazuje, \u017ee komplexn\u00ed m\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00e9 programy maj\u00ed mnohem vy\u0161\u0161\u00ed n\u00e1vratnost investic ne\u017e jednor\u00e1zov\u00e9 d\u00e1rcovsk\u00e9 programy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Vyssi_Mira_Udrzeni_Darcu\"><\/span><span style=\"font-weight: 400;\">2. Vy\u0161\u0161\u00ed M\u00edra Udr\u017een\u00ed D\u00e1rc\u016f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D\u00e1rci, kte\u0159\u00ed daruj\u00ed m\u011bs\u00ed\u010dn\u011b, maj\u00ed vy\u0161\u0161\u00ed m\u00edru udr\u017een\u00ed ne\u017e ostatn\u00ed d\u00e1rci. M\u00edra udr\u017een\u00ed nov\u00e9ho d\u00e1rce je v pr\u016fm\u011bru m\u00e9n\u011b ne\u017e 23 %. M\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00e9 programy maj\u00ed obvykle m\u00edru udr\u017een\u00ed v\u00edce ne\u017e 80 % po jednom roce a 95 % po p\u011bti letech. Pokud se n\u011bkdo p\u0159ihl\u00e1s\u00ed do va\u0161eho programu, obvykle z\u016fstane d\u00e9le ne\u017e v z\u00e1kladn\u00edm programu a daruje ka\u017ed\u00fd rok nebo alespo\u0148 t\u0159ikr\u00e1t \u010dast\u011bji ne\u017e jednor\u00e1zov\u00fd d\u00e1rce.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Jednoduche_Pro_Darce\"><\/span><span style=\"font-weight: 400;\">3. Jednoduch\u00e9 Pro D\u00e1rce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00e9 programy jsou nejen relativn\u011b snadn\u00e9 pro neziskov\u00e9 organizace na spr\u00e1vu, ale tak\u00e9 m\u00e9n\u011b \u010dasov\u011b n\u00e1ro\u010dn\u00e9. D\u00e1rci, kte\u0159\u00ed cht\u011bj\u00ed poskytovat pravideln\u00e9 dary, se zaregistruj\u00ed jednou a jejich opakovan\u00e9 darov\u00e1n\u00ed jsou automaticky zas\u00edl\u00e1ny s frekvenc\u00ed podle jejich v\u00fdb\u011bru, co\u017e je \u010din\u00ed flexibiln\u00edmi a pohodln\u00fdmi.<\/p>\n<p>Nav\u00edc, v\u011bt\u0161ina va\u0161ich d\u00e1rc\u016f u\u017e funguje na m\u011bs\u00ed\u010dn\u00edm kalend\u00e1\u0159i. \u010casto jsou placeni m\u011bs\u00ed\u010dn\u011b. Plat\u00ed spoustu \u00fa\u010dt\u016f m\u011bs\u00ed\u010dn\u011b a p\u0159edpl\u00e1c\u00ed si n\u011bkolik m\u011bs\u00ed\u010dn\u00edch slu\u017eeb. M\u011bs\u00ed\u010dn\u00ed darov\u00e1n\u00ed je tedy snadno pochopiteln\u00e9 a integrovateln\u00e9.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Predvidatelnejsi\"><\/span><span style=\"font-weight: 400;\">4. P\u0159edv\u00eddateln\u011bj\u0161\u00ed<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Velmi m\u00e1lo vracej\u00edc\u00edch se d\u00e1rc\u016f ru\u0161\u00ed sv\u00e9 m\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00e9 programy. Registrace pro opakovan\u00e9 darov\u00e1n\u00ed je dobr\u00fdm znamen\u00edm, \u017ee d\u00e1rce, kter\u00fd chce poskytovat opakovan\u00e9 darov\u00e1n\u00ed, je zapojen\u00fd a oddan\u00fd va\u0161\u00ed v\u011bci.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-231737 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=600\" alt=\"Monthly Giving Programs\" width=\"625\" height=\"352\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=53 53w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs.png\/w=9999 1643w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Jak_Mohu_Ziskat_Mesicni_Dary\"><\/span>Jak Mohu Z\u00edskat M\u011bs\u00ed\u010dn\u00ed Dary?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pravd\u011bpodobn\u011b jste ji\u017e d\u0159\u00edve nastavili n\u011bjakou variantu m\u011bs\u00ed\u010dn\u00edho platebn\u00edho pl\u00e1nu. Ale byl to opravdu ten nejvhodn\u011bj\u0161\u00ed pl\u00e1n? Mo\u017en\u00e1 m\u016f\u017eete z opakovan\u00e9 darov\u00e1n\u00ed z\u00edskat v\u00edce? Zde je n\u011bkolik praktick\u00fdch tip\u016f, kter\u00e9 byste m\u011bli m\u00edt na pam\u011bti, pokud va\u0161e organizace uva\u017euje o zaveden\u00ed vlastn\u00edho programu opakovan\u00e9 darov\u00e1n\u00ed:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Vypracujte_Plan_Programu_Pratelsky_Pro_Darce\"><\/span><span style=\"font-weight: 400;\">1. Vypracujte Pl\u00e1n Programu P\u0159\u00e1telsk\u00fd Pro D\u00e1rce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed pro spu\u0161t\u011bn\u00ed \u00fasp\u011b\u0161n\u00e9ho m\u011bs\u00ed\u010dn\u00edho d\u00e1rcovsk\u00e9ho programu je vypracovat p\u00edsemn\u00fd pl\u00e1n, kter\u00fd c\u00edl\u00ed na d\u00e1rce.<\/p>\n<p>Ne\u017e p\u0159istoup\u00edte k jak\u00fdmkoli dal\u0161\u00edm krok\u016fm:<\/p>\n<p><strong>1. P\u0159em\u00fd\u0161lejte Strategicky:<\/strong><\/p>\n<ul>\n<li>Pokud nem\u00e1te jasn\u00e9 c\u00edle pro v\u00e1\u0161 program pravideln\u00fdch dar\u016f, bude obt\u00ed\u017en\u00e9 pochopit, co pot\u0159ebujete k dosa\u017een\u00ed sv\u00e9ho c\u00edle. Tak\u00e9 to zt\u011b\u017euje va\u0161im d\u00e1rc\u016fm, kte\u0159\u00ed poskytuj\u00ed pravideln\u00e9 dary, porozum\u011bt tomu, jak zapadaj\u00ed do \u0161ir\u0161\u00edho kontextu. Pracujte se sv\u00fdm t\u00fdmem na zodpov\u011bzen\u00ed t\u011bchto ot\u00e1zek: Co chceme dos\u00e1hnout s pravideln\u00fdmi dary?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Co chceme dos\u00e1hnout s pravideln\u00fdmi dary?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Jak m\u011bs\u00ed\u010dn\u00ed darov\u00e1n\u00ed p\u0159isp\u00edv\u00e1 k na\u0161im program\u016fm a posl\u00e1n\u00ed?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Jak\u00fd v\u00fdsledek si p\u0159ejeme, pokud dos\u00e1hneme na\u0161eho c\u00edle?<\/li>\n<\/ul>\n<p><strong>2. Stanovte C\u00edle:<\/strong><\/p>\n<ul>\n<li>Stanovte c\u00edle po p\u0159ezkoum\u00e1n\u00ed obecn\u00fdch obrys\u016f a jak programy pravideln\u00fdch dar\u016f zapadaj\u00ed do zbytku strategie va\u0161\u00ed neziskov\u00e9 organizace a stanovte konkr\u00e9tn\u00ed c\u00edle;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Kolik m\u011bs\u00ed\u010dn\u00edch d\u00e1rc\u016f chcete ka\u017ed\u00fd m\u011bs\u00edc p\u0159il\u00e1kat?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Jak zv\u00fd\u0161it m\u011bs\u00ed\u010dn\u00ed pravideln\u00e9 dary?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Jak pozn\u00e1te, \u017ee jste \u00fasp\u011b\u0161n\u00ed? Jakmile odpov\u00edte na tyto ot\u00e1zky, p\u0159ejd\u011bte k dal\u0161\u00edmu kroku.<\/li>\n<\/ul>\n<p><strong>3. P\u0159em\u00fd\u0161lejte O Detailech:<br \/>\n<\/strong><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 P\u0159em\u00fd\u0161lejte pe\u010dliv\u011b o detailech va\u0161eho programu, v\u010detn\u011b t\u011bchto oblast\u00ed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">N\u00e1zev programu (pokud n\u011bjak\u00fd m\u00e1)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">C\u00edlov\u00e1 skupina<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Potenci\u00e1ln\u011b navrhovan\u00e9 m\u011bs\u00ed\u010dn\u00ed \u010d\u00e1stky dar\u016f<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Marketingov\u00e9 materi\u00e1ly<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">M\u011b\u0159en\u00ed a hodnocen\u00ed<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Znacte_Strukturalni_Darcovsky_Program\"><\/span><span style=\"font-weight: 400;\">2. Zna\u010dte Struktur\u00e1ln\u00ed D\u00e1rcovsk\u00fd Program<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pojmenov\u00e1n\u00ed va\u0161eho m\u011bs\u00ed\u010dn\u00edho d\u00e1rcovsk\u00e9ho programu pos\u00edl\u00ed jeho dopad a uk\u00e1\u017ee va\u0161im d\u00e1rc\u016fm, \u017ee jsou sou\u010d\u00e1st\u00ed n\u011b\u010deho v\u00fdjime\u010dn\u00e9ho. Dejte programu jm\u00e9no, kter\u00e9 odpov\u00edd\u00e1 \u0161ir\u0161\u00ed neziskov\u00e9 organizaci nebo \u00fa\u010delu.<\/p>\n<p>Nap\u0159\u00edklad Pencils of Promise naz\u00fdv\u00e1 sv\u016fj program \u201ePassport\u201c, Liberty in North Korea ho naz\u00fdv\u00e1 \u201eLiberty\u201c a charity: water ho naz\u00fdv\u00e1 \u201ePipeline\u201c. Branding va\u0161eho programu m\u011bs\u00ed\u010dn\u00edch pravideln\u00fdch dar\u016f zd\u016fraz\u0148uje prvek komunity. Uk\u00e1z\u00e1n\u00ed va\u0161im m\u011bs\u00ed\u010dn\u00edm d\u00e1rc\u016fm, \u017ee jsou sou\u010d\u00e1st\u00ed n\u011b\u010deho v\u011bt\u0161\u00edho ne\u017e oni sami, je p\u0159im\u011bje c\u00edtit se v\u00edce ocen\u011bn\u00ed.<\/p>\n<p>Zva\u017ete pou\u017eit\u00ed soci\u00e1ln\u00edho d\u016fkazu na va\u0161\u00ed str\u00e1nce m\u011bs\u00ed\u010dn\u00edch dar\u016f. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_proof\" target=\"_blank\" rel=\"noopener\">Soci\u00e1ln\u00ed d\u016fkaz<\/a> je mocn\u00fd psychologick\u00fd a soci\u00e1ln\u00ed jev, kdy lid\u00e9 napodobuj\u00ed \u010diny ostatn\u00edch, aby zobrazili spr\u00e1vn\u00e9 chov\u00e1n\u00ed v dan\u00e9 situaci. V podstat\u011b to znamen\u00e1, \u017ee lid\u00e9 d\u011blaj\u00ed to, co vid\u00ed u ostatn\u00edch.<\/p>\n<p>Abychom tohoto jevu vyu\u017eili, p\u0159idejte na str\u00e1nku m\u011bs\u00ed\u010dn\u00edch dar\u016f sv\u011bdectv\u00ed a fotografie sou\u010dasn\u00fdch m\u011bs\u00ed\u010dn\u00edch d\u00e1rc\u016f, jejich jm\u00e9na nebo pou\u017eijte n\u011bco jako \u201estanete se xxx \u010dlenem na\u0161eho programu\u201c. Sv\u011bdectv\u00ed jsou tak\u00e9 p\u0159esv\u011bd\u010div\u00e9 formy soci\u00e1ln\u00edho d\u016fkazu, proto\u017ee obsahuj\u00ed p\u0159\u00edb\u011bhy, kter\u00e9 vytv\u00e1\u0159ej\u00ed d\u016fv\u011bru a d\u016fv\u011bryhodnost. A nakonec, pokud jste z\u00edskali pozitivn\u00ed zm\u00ednky od d\u016fv\u011bryhodn\u00fdch m\u00e9di\u00ed, publikac\u00ed a dal\u0161\u00edch n\u00e1zorov\u00fdch l\u00eddr\u016f ve va\u0161em oboru, zobrazte je na sv\u00e9m webu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Pristup_Ke_Strukturalnim_Darum\"><\/span><span style=\"font-weight: 400;\">3. P\u0159\u00edstup Ke Struktur\u00e1ln\u00edm Dar\u016fm<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ne\u017e za\u010dnete propagovat sv\u016fj m\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00fd program, pod\u00edvejte se na svou datab\u00e1zi d\u00e1rc\u016f a identifikujte ty, kte\u0159\u00ed by se nejpravd\u011bpodobn\u011bji p\u0159ipojili k programu pravideln\u00fdch dar\u016f. Obecn\u011b plat\u00ed, \u017ee ti, kte\u0159\u00ed daruj\u00ed men\u0161\u00ed \u010d\u00e1stky, ve srovn\u00e1n\u00ed s t\u011bmi, kte\u0159\u00ed daruj\u00ed v\u011bt\u0161\u00ed \u010d\u00e1stky, mohou b\u00fdt v\u00edce vhodn\u00ed pro m\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00fd program.<\/p>\n<p>V\u011bnujte zvl\u00e1\u0161tn\u00ed pozornost d\u00e1rc\u016fm, kte\u0159\u00ed pravideln\u011b daruj\u00ed men\u0161\u00ed \u010d\u00e1stky (n\u011bkolikr\u00e1t ro\u010dn\u011b). P\u0159i rozhodov\u00e1n\u00ed o va\u0161em m\u011bs\u00ed\u010dn\u00edm pohledu je frekvence d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e velikost daru. Pou\u017eijte tyto informace k c\u00edlen\u00ed na ty d\u00e1rce, kte\u0159\u00ed by mohli m\u00edt z\u00e1jem darovat m\u011bs\u00ed\u010dn\u011b a poskytovat pravideln\u00e9 dary.<\/p>\n<p>Ne\u017e za\u010dnete sv\u016fj program propagovat \u0161ir\u0161\u00edmu publiku, mobilizujte sv\u016fj person\u00e1l a spr\u00e1vn\u00ed radu, stejn\u011b jako sv\u00e9 nejaktivn\u011bj\u0161\u00ed dobrovoln\u00edky, a p\u0159im\u011bjte je, aby se p\u0159ihl\u00e1sili jako prvn\u00ed. Zv\u00fd\u0161\u00edte t\u00edm d\u016fv\u011bryhodnost sv\u00e9ho programu a umo\u017en\u00edte shrom\u00e1\u017edit zp\u011btnou vazbu na v\u0161e od procesu registrace po d\u011bkovn\u00fd e-mail.<\/p>\n<p>Nav\u00edc, kdy\u017e lid\u00e9 naraz\u00ed na v\u00e1\u0161 m\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00fd program, budou m\u00edt v\u011bt\u0161\u00ed tendenci se p\u0159ipojit, proto\u017ee uvid\u00ed, \u017ee to u\u017e d\u011blaj\u00ed i ostatn\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Propagujte_Program_Pravidelnych_Daru\"><\/span><span style=\"font-weight: 400;\">4. Propagujte Program Pravideln\u00fdch Dar\u016f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nez\u00e1le\u017e\u00ed na tom, jak dobr\u00fd je v\u00e1\u0161 program, pokud o n\u011bm lid\u00e9 nev\u011bd\u00ed. Za\u010dn\u011bte tedy propagovat sv\u016fj program. Ale ne\u017e za\u010dnete s propagac\u00ed, mus\u00edte definovat jeho hodnotovou nab\u00eddku. Jin\u00fdmi slovy, pro\u010d by se n\u011bkdo stal pravideln\u00fdm d\u00e1rcem? Jak\u00e9 jsou v\u00fdhody pro n\u011b a jak\u00e9 jsou v\u00fdhody pro va\u0161i neziskovku? Testujte r\u016fzn\u00e9 zp\u016fsoby zd\u016frazn\u011bn\u00ed va\u0161\u00ed hodnotov\u00e9 nab\u00eddky.<\/p>\n<p>Nev\u00e1hejte oslovit v\u0161echny pot\u00e9, co kontaktujete sv\u016fj person\u00e1l, sv\u00e9 nejaktivn\u011bj\u0161\u00ed dobrovoln\u00edky a malou, ale pravidelnou skupinu d\u00e1rc\u016f! Pos\u00edlejte v\u00fdzvy prost\u0159ednictv\u00edm v\u0161ech va\u0161ich kan\u00e1l\u016f a p\u0159idejte m\u011bs\u00ed\u010dn\u00ed dary jako mo\u017enost na standardn\u00edm<a href=\"https:\/\/whydonate.com\/cs\/blog\/online-fundraising-darovaci-formular\/\"> darovac\u00edm formul\u00e1\u0159i<\/a> va\u0161\u00ed neziskovky. Mobilizujte dobrovoln\u00edky a po\u0161lete je do ulic. Nechte sv\u00e9 dobrovoln\u00edky vypr\u00e1v\u011bt lidem, kte\u0159\u00ed p\u0159ijdou, o \u00fa\u010delu va\u0161\u00ed neziskovky a informovat je o va\u0161em nov\u00e9m programu pravideln\u00fdch dar\u016f.<\/p>\n<p>D\u00e1le se zeptejte star\u00fdch d\u00e1rc\u016f, zda by byli otev\u0159eni my\u0161lence darov\u00e1n\u00ed m\u011bs\u00ed\u010dn\u011b. Zeptejte se star\u00fdch d\u00e1rc\u016f, co jim br\u00e1n\u00ed v pravideln\u00e9m darov\u00e1n\u00ed nebo pro\u010d p\u0159estali darovat, a setkejte se s nimi. M\u011bli byste je povzbudit k n\u00e1vratu do va\u0161\u00ed neziskovky. Pou\u017eijte v\u0161echny dostupn\u00e9 kan\u00e1ly k propagaci va\u0161eho programu. Pou\u017eijte e-mail, soci\u00e1ln\u00ed m\u00e9dia, p\u0159\u00edmou po\u0161tu, zpravodaje, ti\u0161t\u011bn\u00e9 reklamy, Google Grants, akce a pouli\u010dn\u00ed fundraising.<\/p>\n<p>Nepos\u00edlejte prvn\u00ed komunikaci, dokud nebude va\u0161e str\u00e1nka m\u011bs\u00ed\u010dn\u00edch plateb aktivn\u00ed a neotestujete ji na p\u0159\u00edpadn\u00e9 probl\u00e9my. Po\u0161lete e-mail na cel\u00fd sv\u016fj seznam e-mail\u016f i p\u0159\u00edmou po\u0161tu. Pokud m\u00e1te prost\u0159edky, n\u00e1sledujte telefonicky. Telefon\u00e1ty a navazov\u00e1n\u00ed na e-maily zvy\u0161uj\u00ed po\u010det registrac\u00ed do program\u016f pravideln\u00fdch dar\u016f.<\/p>\n<p>Telefon\u00e1ty tak\u00e9 p\u0159id\u00e1vaj\u00ed osobn\u00ed dotek, kter\u00fd e-maily a dopisy nemohou replikovat. Pokud nem\u00e1te prost\u0159edky na to, abyste to d\u011blali \u010dasto, m\u016f\u017eete se p\u0159esto pokusit s nimi ob\u010das zatelefonovat. Nebojte se po\u017e\u00e1dat o dal\u0161\u00ed dary a vylep\u0161en\u00ed. Napl\u00e1nujte jednu nebo dv\u011b integrovan\u00e9 kampan\u011b na upgrade ro\u010dn\u011b.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-231743 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=600\" alt=\"Monthly Giving Programs - Recurring donations\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Recurring-donations.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"5_Ukazte_To_Vsechno_Na_Vasem_Webu\"><\/span><span style=\"font-weight: 400;\">5. Uk\u00e1\u017ete To V\u0161echno Na Va\u0161em Webu.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Propagujte sv\u016fj m\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00fd program na webu va\u0161\u00ed neziskovky. Vytvo\u0159te samostatnou str\u00e1nku v\u011bnovanou pouze va\u0161emu m\u011bs\u00ed\u010dn\u00edmu programu s informacemi, videi, obr\u00e1zky a sv\u011bdectv\u00edmi od va\u0161ich d\u00e1rc\u016f a p\u0159\u00edjemc\u016f.<\/p>\n<p>Program by m\u011bl tak\u00e9 z\u00edskat n\u011bjak\u00e9 m\u00edsto na \u00favodn\u00ed str\u00e1nce, kde je snadno k nalezen\u00ed. To d\u011bl\u00e1 program p\u0159\u00edstupn\u00fdm pro potenci\u00e1ln\u00ed d\u00e1rce, kte\u0159\u00ed maj\u00ed z\u00e1jem o m\u011bs\u00ed\u010dn\u00ed p\u0159\u00edsp\u011bvky. Kdy\u017e pos\u00edl\u00e1te \u017e\u00e1dosti nebo jinak propagujete program, ujist\u011bte se, \u017ee t\u00f3n komunikace odpov\u00edd\u00e1 tomu na webu. Chcete, aby potenci\u00e1ln\u00ed d\u00e1rci \u0161li na web a za\u017eili soudr\u017enost a konzistenci.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Investujte_Do_Softwaru_Pro_Spravu_Daru\"><\/span><span style=\"font-weight: 400;\">6. Investujte Do Softwaru Pro Spr\u00e1vu Dar\u016f.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Software pro spr\u00e1vu dar\u016f je nezbytn\u00fd, pokud chcete realizovat m\u011bs\u00ed\u010dn\u00ed dary a p\u0159im\u011bt d\u00e1rce k pravideln\u00fdm p\u0159\u00edsp\u011bvk\u016fm. Fundraisingov\u00fd software usnad\u0148uje vytv\u00e1\u0159en\u00ed va\u0161ich darovac\u00edch str\u00e1nek a nab\u00edz\u00ed v\u00e1m n\u011bkolik funkc\u00ed a v\u00fdhod, jako nap\u0159\u00edklad:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Mo\u017enosti pro pravideln\u00e9 dary.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e1rci maj\u00ed mo\u017enost spravovat sv\u00e9 pravideln\u00e9 dary kdykoliv.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u0159edvypln\u011bn\u00e9 vlastn\u00ed \u010d\u00e1stky s popisy, aby se d\u00e1rci c\u00edtili dob\u0159e, kdy\u017e v\u011bd\u00ed, na co p\u0159isp\u00edvaj\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrovan\u00e9 programy pro odpov\u00edd\u00e1n\u00ed dar\u016f od zam\u011bstnavatel\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimalizace pro stoln\u00ed po\u010d\u00edta\u010de, mobiln\u00ed telefony a tablety.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u0159ij\u00edm\u00e1n\u00ed dar\u016f prost\u0159ednictv\u00edm va\u0161\u00ed str\u00e1nky na Facebooku.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Darovac\u00ed &#8222;teplom\u011br&#8220; k povzbuzen\u00ed dal\u0161\u00edch dar\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PDF potvrzen\u00ed a dal\u0161\u00ed funkce, kter\u00e9 v\u00e1m pomohou z\u00edskat v\u00edce pen\u011bz v roce 2021.<\/span><\/li>\n<\/ul>\n<p>Pod\u00edvejte se na syst\u00e9m pravideln\u00fdch dar\u016f od WhyDonate zde!<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32306\" title=\"Doneer knop website\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/Screenshot-2021-02-11-at-5.51.38-PM.png\" alt=\"Monthly Giving Program - WhyDonate\" width=\"651\" height=\"520\" \/><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Mejte_Spolehlivy_System_Spravy_Dat\"><\/span><span style=\"font-weight: 400;\">7. M\u011bjte Spolehliv\u00fd Syst\u00e9m Spr\u00e1vy Dat.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pro neziskov\u00e9 organizace je z\u00e1sadn\u00ed m\u00edt syst\u00e9m spr\u00e1vy d\u00e1rc\u016f, kter\u00fd automatizuje proces registrace a spravuje kontaktn\u00ed informace d\u00e1rc\u016f. Udr\u017eujte program jednoduch\u00fd! Nevyhnuteln\u011b dojde k p\u0159ekro\u010den\u00ed dat expirace kreditn\u00edch karet, nebude mo\u017en\u00e9 inkasovat platby, zm\u011bn\u00ed se \u010d\u00edsla bankovn\u00edch \u00fa\u010dt\u016f atd.<\/p>\n<p>Bu\u010fte na tyto probl\u00e9my p\u0159ipraveni a komunikujte proaktivn\u011b se sv\u00fdmi d\u00e1rci. Zalo\u017ete intern\u00ed syst\u00e9m evidence, a\u0165 u\u017e p\u0159id\u011blen\u00edm zam\u011bstnance pro sledov\u00e1n\u00ed zme\u0161kan\u00fdch plateb kv\u016fli zam\u00edtnut\u00fdm nebo expirovan\u00fdm kart\u00e1m, nebo vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb pro automatickou aktualizaci informac\u00ed o kreditn\u00edch kart\u00e1ch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Ukazujte_Vysledky_Darcum\"><\/span><span style=\"font-weight: 400;\">8. Ukazujte V\u00fdsledky D\u00e1rc\u016fm.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u017edy je d\u016fle\u017eit\u00e9 uk\u00e1zat d\u00e1rc\u016fm dopad jejich pravideln\u00fdch dar\u016f, ale tak\u00e9 to m\u016f\u017ee m\u00edt skute\u010dn\u00fd vliv p\u0159i p\u0159esv\u011bd\u010dov\u00e1n\u00ed n\u011bkter\u00fdch d\u00e1rc\u016f, aby se p\u0159ipojili k va\u0161emu m\u011bs\u00ed\u010dn\u00edmu d\u00e1rcovsk\u00e9mu programu. Existuje n\u011bkolik zp\u016fsob\u016f, jak to ud\u011blat. Mnoho neziskovek prezentuje infografiky a n\u011bkdy i fakta a statistiky o tom, kam jdou dary d\u00e1rc\u016f. Jedn\u00edm z nejlep\u0161\u00edch zp\u016fsob\u016f je spojit ka\u017edou darovanou \u010d\u00e1stku konkr\u00e9tn\u011b s v\u00fdsledkem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Napriklad\"><\/span><strong><span style=\"font-size: 14pt;\">Nap\u0159\u00edklad:<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote><p>\u20ac15 (50 cent\u016f denn\u011b) nasyt\u00ed jedno d\u00edt\u011b, kter\u00e9 pot\u0159ebuje \u017eivotn\u011b d\u016fle\u017eit\u00e9 j\u00eddlo ka\u017ed\u00fd den po cel\u00fd m\u011bs\u00edc v Banglad\u00e9\u0161i.<\/p>\n<p>\u20ac30 (1 euro denn\u011b) poskytne 30 uprchl\u00edk\u016fm p\u0159\u00edstup k \u010dist\u00e9 vod\u011b na m\u011bs\u00edc.<\/p>\n<p>\u20ac50 (1,50 eur denn\u011b) zajist\u00ed m\u011bs\u00ed\u010dn\u00ed vzd\u011bl\u00e1n\u00ed pro d\u00edvku, kter\u00e1 byla zachr\u00e1n\u011bna z otroctv\u00ed.<\/p>\n<p>\u20ac100 (t\u0159i eura denn\u011b) vybav\u00ed t\u0159i zdravotn\u00edky, aby mohli reagovat na hl\u00e1\u0161en\u00ed o dom\u00e1c\u00edm nebo sexu\u00e1ln\u00edm n\u00e1sil\u00ed po cel\u00fd m\u011bs\u00edc.<\/p><\/blockquote>\n<p>Pom\u00e1h\u00e1 to va\u0161im m\u011bs\u00ed\u010dn\u00edm d\u00e1rc\u016fm p\u0159edstavit si, jak jejich relativn\u011b mal\u00fd dar p\u0159isp\u00edv\u00e1 k celkov\u00e9mu \u00fa\u010delu.<\/p>\n<p>Nav\u00edc to pom\u00e1h\u00e1 va\u0161im d\u00e1rc\u016fm, kte\u0159\u00ed p\u0159isp\u00edvaj\u00ed pravideln\u011b, p\u0159edstavit si lidi, kter\u00fdm jejich dary pom\u00e1haj\u00ed. Lid\u00e9 jsou motivov\u00e1ni darovat, kdy\u017e c\u00edt\u00ed emocion\u00e1ln\u00ed spojen\u00ed s t\u011bmi, kte\u0159\u00ed z jejich dar\u016f t\u011b\u017e\u00ed \u2013 lid\u00e9 daruj\u00ed lidem. P\u0159i ur\u010dov\u00e1n\u00ed konkr\u00e9tn\u00edch \u010d\u00e1stek k <a href=\"https:\/\/whydonate.com\/cs\/blog\/darovani-jako-spolecnost\/\">darov\u00e1n\u00ed<\/a> si dejte \u010das na v\u00fdpo\u010det p\u0159ibli\u017en\u00e9ho toho, co mohou ti, kte\u0159\u00ed daruj\u00ed tuto \u010d\u00e1stku, dos\u00e1hnout.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-231749 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=600\" alt=\"Monthly Giving Programs - Monthly giving\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/01\/Monthly-Giving-Programs-Monthly-giving.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"9_Usnadnete_To\"><\/span><span style=\"font-weight: 400;\">9. Usnadn\u011bte To.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Registrace do programu by m\u011bla b\u00fdt snadn\u00e1 a intuitivn\u00ed, po\u010d\u00ednaje jednoduch\u00fdm pou\u017e\u00edv\u00e1n\u00edm va\u0161eho webu. D\u00e1rce by m\u011bl b\u00fdt schopen naj\u00edt v\u00e1\u0161 odkaz na darov\u00e1n\u00ed b\u011bhem n\u011bkolika vte\u0159in od na\u010dten\u00ed str\u00e1nky s darov\u00e1n\u00edm. Dobrou prax\u00ed je um\u00edstit odkaz na horn\u00ed \u010d\u00e1st z\u00e1hlav\u00ed webu.<\/p>\n<p>Kdy\u017e d\u00e1rce klikne na odkaz \u201e<a href=\"https:\/\/whydonate.com\/cs\/webova-stranka-tlacitka-darovat\/\">Podarovat<\/a>\u201c, m\u011bl by b\u00fdt okam\u017eit\u011b p\u0159esm\u011brov\u00e1n na formul\u00e1\u0159 pro darov\u00e1n\u00ed. \u010castou chybou je vlo\u017een\u00ed r\u016fzn\u00fdch dal\u0161\u00edch informac\u00ed nebo textu mezi tyto dv\u011b f\u00e1ze. Va\u0161e str\u00e1nka s darov\u00e1n\u00edm by m\u011bla b\u00fdt tak\u00e9 mobiln\u00ed\/responzivn\u00ed. To znamen\u00e1, \u017ee str\u00e1nka s darov\u00e1n\u00edm je p\u0159izp\u016fsobena za\u0159\u00edzen\u00ed, aby byl mo\u017en\u00fd optim\u00e1ln\u00ed zobrazen\u00ed.<\/p>\n<p>Va\u0161\u00edm c\u00edlem by m\u011blo b\u00fdt, aby ka\u017ed\u00fd, kdo dos\u00e1hl va\u0161\u00ed str\u00e1nky s darov\u00e1n\u00edm, kliknul a daroval. Abyste toho dos\u00e1hli, mus\u00edte udr\u017eet sv\u016fj web jednoduch\u00fd a p\u0159ehledn\u00fd. Omezte mno\u017estv\u00ed textu, obr\u00e1zk\u016f, m\u00e9di\u00ed a odkaz\u016f jen na to, co je nezbytn\u00e9, a uspo\u0159\u00e1dejte sv\u016fj obsah tak, aby byl velmi logick\u00fd.<\/p>\n<p>Klikn\u011bte zde pro v\u00edce informac\u00ed o vytv\u00e1\u0159en\u00ed skv\u011bl\u00fdch str\u00e1nek pro darov\u00e1n\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Pecujte_O_Vztahy\"><\/span><span style=\"font-weight: 400;\">10. Pe\u010dujte O Vztahy.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u011bs\u00ed\u010dn\u00ed darov\u00e1n\u00ed m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00e9 pro v\u00e1s i va\u0161e d\u00e1rce. Automatizuje mnoho plateb a administrativy s t\u00edm spojen\u00e9. To v\u0161ak neznamen\u00e1, \u017ee by va\u0161e neziskov\u00e1 organizace nem\u011bla navazovat vztahy s va\u0161imi d\u00e1rci.<\/p>\n<p>Za\u010dn\u011bte vztah t\u00edm, \u017ee sv\u00fdm m\u011bs\u00ed\u010dn\u00edm d\u00e1rc\u016fm p\u0159iv\u00edt\u00e1te jako kr\u00e1lovny a kr\u00e1le. Po\u0161lete jim uv\u00edtac\u00ed e-mail do 48 hodin od registrace (nebo tento proces tak\u00e9 automatizujte). Je tak\u00e9 d\u016fle\u017eit\u00e9 neust\u00e1le d\u011bkovat sv\u00fdm d\u00e1rc\u016fm nejen po jejich prvn\u00edm darov\u00e1n\u00ed, ale tak\u00e9 strategicky (a up\u0159\u00edmn\u011b) b\u011bhem cel\u00e9ho roku.<\/p>\n<p>Je tak\u00e9 dobr\u00e9 zahrnout d\u00e1rce, kte\u0159\u00ed pravideln\u011b daruj\u00ed, na samostatn\u00fd e-mailov\u00fd seznam, kde jim budete zas\u00edlat materi\u00e1ly (jako nap\u0159\u00edklad newslettery) a zpr\u00e1vy specifick\u00e9 pro n\u011b. T\u00edm je udr\u017e\u00edte mimo obecn\u00fd e-mailov\u00fd seznam, kde by neust\u00e1le dost\u00e1vali v\u00fdzvy k darov\u00e1n\u00ed, proto\u017ee ji\u017e p\u0159isp\u00edvaj\u00ed.<\/p>\n<p>Pravideln\u011b informujte sv\u00e9 m\u011bs\u00ed\u010dn\u00ed d\u00e1rce s obr\u00e1zky, p\u0159\u00edb\u011bhy, statistikami a dal\u0161\u00edmi konkr\u00e9tn\u00edmi p\u0159\u00edklady, jak jejich p\u0159\u00edsp\u011bvky pomohly v\u011bci. Nepos\u00edlejte v\u0161ak jen \u010d\u00edsla. Zahr\u0148te do sv\u00e9 komunikace s d\u00e1rci p\u0159\u00edb\u011bhy. Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f je siln\u00fdm n\u00e1strojem pro <a href=\"https:\/\/whydonate.com\/cs\/\">z\u00edsk\u00e1v\u00e1n\u00ed prost\u0159edk\u016f.<\/a><\/p>\n<p>Nakonec, vytv\u00e1\u0159en\u00ed komunity znamen\u00e1 nab\u00eddnout va\u0161im m\u011bs\u00ed\u010dn\u00edm d\u00e1rc\u016fm n\u011bco nad r\u00e1mec b\u011b\u017en\u00e9ho darovac\u00edho z\u00e1\u017eitku. P\u0159em\u00fd\u0161lejte o d\u00e1rc\u00edch, speci\u00e1ln\u00edch aktualizac\u00edch, fotografi\u00edch a p\u0159\u00edle\u017eitostech vyhr\u00e1t v\u00fdlety na m\u00edsta, kde p\u016fsob\u00edte.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Abychom to shrnuli, je skv\u011blou technikou pro z\u00edsk\u00e1v\u00e1n\u00ed prost\u0159edk\u016f poskytnout pravideln\u00e9 dary pro va\u0161i neziskovou organizaci, proto\u017ee t\u00edm:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">M\u00e1te st\u00e1l\u00fd p\u0159\u00edjem po cel\u00fd rok.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Udr\u017e\u00edte d\u00e1rce.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Vytvo\u0159\u00edte komunitu podporovatel\u016f.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Uleh\u010d\u00edte \u017eivot sob\u011b i sv\u00fdm d\u00e1rc\u016fm.<\/li>\n<\/ul>\n<p>M\u011bs\u00ed\u010dn\u00ed d\u00e1rci jsou cenn\u00fdm p\u0159\u00ednosem pro dne\u0161n\u00ed neziskov\u00e9 organizace. Proto je t\u0159eba k nim p\u0159istupovat strategicky a osobn\u011b. Vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9ho programu pravideln\u00fdch dar\u016f m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e9, ale je tak\u00e9 odm\u011b\u0148uj\u00edc\u00ed. Nav\u00e1z\u00e1n\u00ed trval\u00e9ho vztahu s oddan\u00fdmi d\u00e1rci, kte\u0159\u00ed neust\u00e1le podporuj\u00ed va\u0161i organizaci, opravdu d\u011bl\u00e1 rozd\u00edl.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Casto_Kladene_Otazky_FAQ\"><\/span>\u010casto Kladen\u00e9 Ot\u00e1zky (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Jak_mohu_zrusit_pravidelny_dar\"><\/span><span style=\"font-size: 18pt;\">Jak mohu zru\u0161it pravideln\u00fd dar?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chcete-li zru\u0161it pravideln\u00fd dar, p\u0159ihlaste se na platformu, kterou jste pou\u017eili (nap\u0159. WhyDonate, PayPal nebo jin\u00fd web), najd\u011bte nastaven\u00ed pravideln\u00fdch dar\u016f a postupujte podle pokyn\u016f pro zru\u0161en\u00ed nebo odhl\u00e1\u0161en\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Jak_provest_pravidelny_dar_na_PayPalu\"><\/span>Jak prov\u00e9st pravideln\u00fd dar na PayPalu?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>P\u0159ihlaste se do sv\u00e9ho PayPal \u00fa\u010dtu, p\u0159ejd\u011bte na &#8222;Pen\u00edze&#8220;, vyberte &#8222;nastavit automatick\u00e9 platby&#8220;, zvolte p\u0159\u00edjemce pro dary, kter\u00e9 chcete pravideln\u011b pos\u00edlat (s nastaven\u00fdmi podrobnostmi o daru), nastavte frekvenci opakovan\u00fdch dar\u016f a potvr\u010fte v\u0161echny kroky p\u0159ed pokra\u010dov\u00e1n\u00edm v tomto procesu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Jak_nastavit_pravidelne_dary\"><\/span>Jak nastavit pravideln\u00e9 dary?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nav\u0161tivte platformu p\u0159ij\u00edmaj\u00edc\u00ed dary, najd\u011bte formul\u00e1\u0159 pro darov\u00e1n\u00ed a vyberte &#8222;pravideln\u00fd dar&#8220;, poskytn\u011bte pot\u0159ebn\u00e9 \u00fadaje (frekvence plateb\/\u010d\u00e1stka atd.), p\u0159ed vypln\u011bn\u00edm a odesl\u00e1n\u00edm. D\u00e1le postupujte podle dal\u0161\u00edch poskytnut\u00fdch pokyn\u016f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co_jsou_pravidelne_dary_GiveWP\"><\/span>Co jsou pravideln\u00e9 dary GiveWP?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GiveWP Recurring Donations je funkce v pluginu GiveWP pro WordPress, kter\u00e1 umo\u017e\u0148uje majitel\u016fm webov\u00fdch str\u00e1nek nastavit a p\u0159ij\u00edmat pravideln\u00e9 dary na jejich webov\u00fdch str\u00e1nk\u00e1ch WordPress. GiveWP nab\u00edz\u00ed n\u00e1stroje pro p\u0159izp\u016fsoben\u00ed formul\u00e1\u0159\u016f pro darov\u00e1n\u00ed a spr\u00e1vu pravideln\u00fdch p\u0159\u00edsp\u011bvk\u016f na webov\u00fdch str\u00e1nk\u00e1ch WordPress.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Jaka_je_nejlepsi_alternativa_k_pravidelnym_darum_na_GoFundMe\"><\/span>Jak\u00e1 je nejlep\u0161\u00ed alternativa k pravideln\u00fdm dar\u016fm na GoFundMe?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>WhyDonate nab\u00edz\u00ed ide\u00e1ln\u00ed alternativu k GoFundMe pro pravideln\u00e9 dary. Jeho platforma umo\u017e\u0148uje fundraiser\u016fm z\u00edskat podporu od jejich vynikaj\u00edc\u00ed s\u00edt\u011b d\u00e1rc\u016f prost\u0159ednictv\u00edm pravideln\u00fdch p\u0159\u00edsp\u011bvk\u016f, zat\u00edmco u\u017eivatel\u00e9 mohou nastavit pravideln\u00e9 platby na osobn\u00ed nebo komunitn\u00ed projekty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co Jsou opakovane darovani? Pokud jde o neprofitn\u00ed fundraising, m\u011bs\u00ed\u010dn\u00ed dary (tak\u00e9 zn\u00e1m\u00e9 jako opakovan\u00e9 darov\u00e1n\u00ed) jsou absolutn\u00edm favoritem. I kdy\u017e jsou velk\u00e9 dary cenn\u00e9 a m\u011bly by se st\u00e1le usilovat, m\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00e9 programy poskytuj\u00ed spolehliv\u00fd zdroj p\u0159\u00edjm\u016f pro va\u0161i neziskovou organizaci. M\u011bs\u00ed\u010dn\u00ed d\u00e1rcovsk\u00fd program m\u016f\u017ee va\u0161\u00ed neziskovce pomoci vyhnout se nutnosti \u0159e\u0161it nep\u0159edv\u00eddateln\u00e9 dary&#8230;.<\/p>\n","protected":false},"author":59,"featured_media":343665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[14103],"tags":[19105,19107,19108,19111,19110,19109,19100,19103,19099,19101,19106,19102,19104],"class_list":["post-341991","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-dary","tag-davat-opakovane-dary","tag-givewp-opakujici-se-dary","tag-gofundme-opakujici-se-dary","tag-jak-nastavit-opakovane-dary","tag-jak-provest-opakovany-dar-v-paypal","tag-jak-zrusim-opakovany-dar","tag-mesicni-darkovy-program","tag-mesicni-dary","tag-opakovane-darovani","tag-opakovane-dary","tag-opakovane-dary-na-facebooku","tag-opakujici-se-darce","tag-program-opakovaneho-darcovstvi","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/341991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=341991"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/341991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/343665"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=341991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=341991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=341991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}