{"id":376958,"date":"2024-11-08T11:52:37","date_gmt":"2024-11-08T10:52:37","guid":{"rendered":"https:\/\/whydonate.com\/?p=376958"},"modified":"2024-11-11T09:24:33","modified_gmt":"2024-11-11T08:24:33","slug":"givingtuesday-nastroje","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/","title":{"rendered":"D\u00e1vaj\u00edc\u00ed Uter\u00fd 2024: Kompletn\u00ed Sada N\u00e1stroj\u016f Pro Neziskov\u00e9 Organizace"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#Co_je_GivingTuesday\" >Co je GivingTuesday?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#GivingTuesday_2024\" >GivingTuesday 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#GivingTuesday_2023\" >GivingTuesday 2023<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#GivingTuesday_2022\" >GivingTuesday 2022<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#GivingTuesday_2021\" >GivingTuesday 2021<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#GivingTuesday_2020\" >GivingTuesday 2020<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#Toolkit_pro_Davajici_Utery_pro_neziskove_organizace\" >Toolkit pro D\u00e1vaj\u00edc\u00ed Uter\u00fd pro neziskov\u00e9 organizace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#Jak_ziskat_penize_na_GivingTuesday\" >Jak z\u00edskat pen\u00edze na GivingTuesday?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#1_Zacnete_Zahrnte_zakladni_zpravy\" >1. Za\u010dn\u011bte! Zahr\u0148te z\u00e1kladn\u00ed zpr\u00e1vy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#2_Prehled_socialnich_medii\" >2. P\u0159ehled soci\u00e1ln\u00edch m\u00e9di\u00ed<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#21_Facebook\" >2.1 Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#22_Twitter\" >2.2 Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#23_Instagram\" >2.3 Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#24_LinkedIn\" >2.4 LinkedIn<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#3_Emailova_kampan\" >3. Emailov\u00e1 kampa\u0148<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#31_Zvolte_chytlavy_predmet\" >3.1 Zvolte chytlav\u00fd p\u0159edm\u011bt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#32_Vytvorte_chytlavy_uvod\" >3.2 Vytvo\u0159te chytlav\u00fd \u00favod<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#33_Shrnte_svuj_pribeh\" >3.3 Shr\u0148te sv\u016fj p\u0159\u00edb\u011bh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#34_Vytvorte_jasnou_vyzvu_k_akci\" >3.4 Vytvo\u0159te jasnou v\u00fdzvu k akci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#35_Napiste_osobni_e-mail_dne\" >3.5 Napi\u0161te osobn\u00ed e-mail dne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#36_Vyhnete_se_unave_darcu\" >3.6 Vyhn\u011bte se \u00fanav\u011b d\u00e1rc\u016f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#4_Tiskove_zpravy\" >4. Tiskov\u00e9 zpr\u00e1vy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#5_Objevte_kreativni_napady\" >5. Objevte kreativn\u00ed n\u00e1pady<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#6_V_den_D\" >6. V den D<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#7_Nasledne_kroky_den_pote\" >7. N\u00e1sledn\u00e9 kroky den pot\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#7_Kapitoly_pro_socialni_media_k_GivingTuesday_ktere_muzete_pouzit\" >7 Kapitoly pro soci\u00e1ln\u00ed m\u00e9dia k GivingTuesday, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#Zakonceni\" >Zakon\u010den\u00ed!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#Odpovedi_na_casto_kladene_otazky_tykajici_se_nastroje_GivingTuesday\" >Odpov\u011bdi na \u010dasto kladen\u00e9 ot\u00e1zky t\u00fdkaj\u00edc\u00ed se n\u00e1stroje GivingTuesday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#Q_Co_je_nastroj_GivingTuesday_pro_neziskove_organizace\" >Q. Co je n\u00e1stroj GivingTuesday pro neziskov\u00e9 organizace?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#Q_Co_je_zahrnuto_v_nastroji_GivingTuesday_pro_neziskove_organizace\" >Q. Co je zahrnuto v n\u00e1stroji GivingTuesday pro neziskov\u00e9 organizace?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/whydonate.com\/cs\/blog\/givingtuesday-nastroje\/#Q_Jak_mohu_ziskat_pristup_k_nastroji_GivingTuesday_pro_neziskove_organizace\" >Q. Jak mohu z\u00edskat p\u0159\u00edstup k n\u00e1stroji GivingTuesday pro neziskov\u00e9 organizace?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_GivingTuesday\"><\/span>Co je GivingTuesday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GivingTuesday, zalo\u017een\u00fd v roce 2012, je celosv\u011btov\u00fd den laskavosti, \u0161t\u011bdrosti a solidarity na podporu neziskov\u00fdch organizac\u00ed v komunit\u011b. Tento den se vyvinul z jednoduch\u00e9ho konceptu na ka\u017edoro\u010dn\u00ed oslavu, kter\u00e9 se \u00fa\u010dastn\u00ed miliony lid\u00ed po cel\u00e9m sv\u011bt\u011b. GivingTuesday je ide\u00e1ln\u00edm \u010dasem pro neziskov\u00e9 organizace, aby se p\u0159ipravily a spustily online fundraisingovou kampa\u0148, kter\u00e1 oslov\u00ed v\u0161echny potenci\u00e1ln\u00ed p\u0159isp\u011bvatele.<\/p>\n<p><strong>Spole\u010dn\u011b ud\u011blejme z GivingTuesday \u00fasp\u011bch, kter\u00fd posune neziskov\u00e9 organizace po cel\u00e9m sv\u011bt\u011b k jejich filantropick\u00fdm c\u00edl\u016fm. Zahajte <a href=\"https:\/\/whydonate.com\/cs\/account\/login?utm_source=blg&amp;utm_medium=blg_ctn&amp;utm_campaign=blg_ct1\">kampa\u0148 k GivingTuesday<\/a> nyn\u00ed!<\/strong><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"GivingTuesday_2024\"><\/span>GivingTuesday 2024<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GivingTuesday 2024 se chyst\u00e1 zapojit miliony lid\u00ed po cel\u00e9m sv\u011bt\u011b a povzbudit k \u010din\u016fm \u0161t\u011bdrosti, kter\u00e9 p\u0159ekon\u00e1vaj\u00ed hranice. S d\u016frazem na m\u00edstn\u00ed a glob\u00e1ln\u00ed p\u0159\u00ed\u010diny mohou \u00fa\u010dastn\u00edci podporovat v\u0161e od komunitn\u00edch iniciativ po mezin\u00e1rodn\u00ed humanit\u00e1rn\u00ed akce, \u010d\u00edm\u017e umoc\u0148uj\u00ed ducha d\u00e1v\u00e1n\u00ed po cel\u00e9m sv\u011bt\u011b. Letos se GivingTuesday bude slavit <strong>3 prosince 2024.<\/strong><\/p>\n<p>V roce 2024 je siln\u00fd d\u016fraz na iniciativy v oblasti du\u0161evn\u00edho zdrav\u00ed. Mnoho neziskov\u00fdch organizac\u00ed propaguje projekty zam\u011b\u0159en\u00e9 na zlep\u0161en\u00ed du\u0161evn\u00ed pohody, podporu komunitn\u00edch vazeb a pomoc pot\u0159ebn\u00fdm.<\/p>\n<p>GivingTuesday je skv\u011bl\u00e1 p\u0159\u00edle\u017eitost povzbudit lidi, aby nab\u00eddli pomoc. Je to va\u0161e \u0161ance podpo\u0159it charitativn\u00ed organizace a darovat co nejv\u00edce neziskov\u00fdm organizac\u00edm, proto\u017ee va\u0161e gesto m\u016f\u017ee zm\u011bnit n\u011b\u010d\u00ed \u017eivot, a to i nad va\u0161e o\u010dek\u00e1v\u00e1n\u00ed. Nech\u0165 je sn\u00edh a \u00fasm\u011bvy v\u0161ude b\u011bhem tohoto sv\u00e1tku t\u00edm, \u017ee \u0161\u00ed\u0159\u00edte radost darov\u00e1n\u00edm i t\u011bch nejmen\u0161\u00edch \u010d\u00e1stek.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GivingTuesday_2023\"><\/span>GivingTuesday 2023<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GivingTuesday je ka\u017edoro\u010dn\u00ed oslava, kter\u00e1 se kon\u00e1 v \u00fater\u00fd po Dni d\u00edk\u016fvzd\u00e1n\u00ed ve Spojen\u00fdch st\u00e1tech, obvykle na konci listopadu. GivingTuesday 2023 se slavil 28. listopadu 2023.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GivingTuesday_2022\"><\/span>GivingTuesday 2022<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>P\u0159ibli\u017en\u011b t\u0159etina v\u0161ech charitativn\u00edch dar\u016f se uskute\u010dn\u00ed v prosinci, p\u0159i\u010dem\u017e asi 10 % se d\u011bje b\u011bhem posledn\u00edch t\u0159\u00ed dn\u00ed v roce. D\u016fvodem je sv\u00e1te\u010dn\u00ed atmosf\u00e9ra a da\u0148ov\u00e9 v\u00fdhody spojen\u00e9 s d\u00e1v\u00e1n\u00edm.<\/p>\n<p>GivingTuesday 2022 p\u0159ipadl na 29. listopadu 2022.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GivingTuesday_2021\"><\/span>GivingTuesday 2021<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V roce 2021 p\u0159ipadl GivingTuesday na 30. listopadu a v\u0161ichni oslavovali s otev\u0159en\u00fdm srdcem. V roce 2021 p\u0159inesl GivingTuesday rekordn\u00ed \u010d\u00e1stku dar\u016f ve Spojen\u00fdch st\u00e1tech. Celosv\u011btov\u011b bylo vybr\u00e1no v\u00edce ne\u017e 6 miliard dolar\u016f. Tento mezin\u00e1rodn\u00ed den d\u00e1v\u00e1n\u00ed tak\u00e9 zahrnoval v\u00fdzvy k akci, jako je dobrovolnictv\u00ed a vyrovn\u00e1v\u00e1n\u00ed dar\u016f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"GivingTuesday_2020\"><\/span>GivingTuesday 2020<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u0161e, co se stalo v roce 2020, p\u0159\u00edmo souvis\u00ed s pandemi\u00ed Covid-19 a jej\u00edmi n\u00e1sledky. Samoz\u0159ejm\u011b, \u017ee lid\u00e9 pot\u0159ebovali v\u00edce pomoci b\u011bhem krize, jako je zu\u0159\u00edc\u00ed pandemie, a GivingTuesday byl uspo\u0159\u00e1d\u00e1n v prosinci 2020. Glob\u00e1ln\u00ed hnut\u00ed \u0161t\u011bdrosti, kter\u00e9 se ka\u017edoro\u010dn\u011b kon\u00e1, zm\u011bnilo mnoho \u017eivot\u016f a m\u00e1 v\u00fdznamn\u00fd dopad na spole\u010dnost. Byl to den vz\u00e1jemn\u00e9 podpory v t\u011b\u017ek\u00fdch \u010dasech. Bylo vytvo\u0159eno n\u011bkolik fundraisingov\u00fdch akc\u00ed z r\u016fzn\u00fdch zem\u00ed, kter\u00e9 pomohly mnoha charit\u00e1m s vyu\u017eit\u00edm odborn\u00e9ho n\u00e1stroje GivingTuesday Toolkit.<\/p>\n<p>V roce 2019 z\u00edskal GivingTuesday pouze v USA 511 milion\u016f dolar\u016f na darech a celosv\u011btov\u011b 1,9 miliardy dolar\u016f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-226550 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021.jpg\/w=600\" alt=\"Giving Tuesday 2022\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021.jpg\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Toolkit_pro_Davajici_Utery_pro_neziskove_organizace\"><\/span>Toolkit pro D\u00e1vaj\u00edc\u00ed Uter\u00fd pro neziskov\u00e9 organizace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159edstavujeme Toolkit pro Giving Tuesday pro neziskov\u00e9 organizace, navr\u017een\u00fd tak, aby pos\u00edlil organizace v Evrop\u011b a Velk\u00e9 Brit\u00e1nii v maximalizaci jejich dopadu. Tento komplexn\u00ed n\u00e1stroj je \u0161it\u00fd na m\u00edru pro publikum v t\u00e9to oblasti a klade d\u016fraz na kl\u00ed\u010dov\u00e9 oblasti, jako je crowdfunding, <a href=\"https:\/\/whydonate.com\/cs\/\">webov\u00e9 str\u00e1nky pro dary<\/a>, fundraising a fundraising pro charitu.<\/p>\n<p>V\u011bt\u0161ina neziskov\u00fdch organizac\u00ed z\u00e1vis\u00ed na d\u00e1rc\u00edch z ve\u0159ejnosti, aby financovaly sv\u00e9 vzd\u011bl\u00e1vac\u00ed, v\u00fdzkumn\u00e9, advoka\u010dn\u00ed a podp\u016frn\u00e9 programy, kter\u00e9 podporuj\u00ed jejich c\u00edle. \u010casto vyu\u017e\u00edvaj\u00ed v\u011bcn\u00e9 p\u0159\u00edsp\u011bvky k podpo\u0159e sv\u00e9 pr\u00e1ce a existuje mnoho zp\u016fsob\u016f, jak jednotlivci mohou tyto organizace podpo\u0159it.<\/p>\n<p>S odborn\u00fdm poradenstv\u00edm mohou neziskov\u00e9 organizace odemknout potenci\u00e1l Giving Tuesday\u2014glob\u00e1ln\u00edho hnut\u00ed\u2014k podpo\u0159e dar\u016f a podpo\u0159e sv\u00fdch z\u00e1sadn\u00edch p\u0159\u00ed\u010din. Objevte \u00fa\u010dinn\u00e9 strategie, osv\u011bd\u010den\u00e9 postupy a inovativn\u00ed p\u0159\u00edstupy, jak zapojit d\u00e1rce, vytv\u00e1\u0159et p\u0159esv\u011bd\u010div\u00e9 crowdfundingov\u00e9 kampan\u011b, optimalizovat webov\u00e9 str\u00e1nky pro dary a zlep\u0161ovat fundraisingov\u00e9 aktivity pro charity.<\/p>\n<p>GivingTuesday se stal glob\u00e1ln\u00edm fenom\u00e9nem; v\u011bt\u0161ina pr\u00e1ce spojen\u00e9 s propagac\u00ed tohoto dne a sd\u00edlen\u00edm jeho v\u00fdznamu ji\u017e byla provedena. Nejpodstatn\u011bj\u0161\u00ed je, aby neziskov\u00e9 organizace nasm\u011brovaly sponzory na sv\u00e9 str\u00e1nky b\u011bhem mnoha \u017e\u00e1dost\u00ed o GivingTuesday.<\/p>\n<p>V dob\u00e1ch, kdy v\u0161ichni \u010del\u00edme pandemii, p\u0159in\u00e1\u0161\u00ed \u0161t\u011bdrost dohromady lidi v\u0161ech ras, n\u00e1bo\u017eenstv\u00ed a politick\u00fdch n\u00e1zor\u016f po cel\u00e9m sv\u011bt\u011b. Charita d\u00e1v\u00e1 lidem mo\u017enost pozitivn\u011b m\u011bnit \u017eivoty druh\u00fdch a je to z\u00e1kladn\u00ed hodnota, na kterou m\u016f\u017ee ka\u017ed\u00fd jednat.<\/p>\n<p>Jako neziskov\u00e1 organizace m\u016f\u017eete maximalizovat sv\u00e9 <a href=\"https:\/\/whydonate.com\/cs\/\">snadn\u00e9 online fundraisingov\u00e9<\/a> \u00fasil\u00ed a GivingTuesday je k tomu ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost\u00ed! Zde je n\u011bkolik zp\u016fsob\u016f, jak se m\u016f\u017eete zapojit:<\/p>\n<ul>\n<li>Spolupracujte s partnersk\u00fdmi organizacemi a dal\u0161\u00edmi neziskov\u00fdmi organizacemi.<\/li>\n<li>Prezentujte v\u0161echny dobr\u00e9 zpr\u00e1vy a sd\u00edlejte sv\u00e9 p\u0159\u00edb\u011bhy o dopadu a slu\u017eb\u00e1ch, kter\u00e9 poskytujete.<\/li>\n<li>Ocen\u011bte sv\u00e9 podporovatele a uka\u017ete sv\u00fdm d\u00e1rc\u016fm, \u017ee jste vd\u011b\u010dn\u00ed.<\/li>\n<li>Pod\u011bkujte sv\u00e9 komunit\u011b, dobrovoln\u00edk\u016fm a v\u0161em, kdo p\u0159isp\u011bli velk\u00fdm nebo mal\u00fdm zp\u016fsobem va\u0161\u00ed neziskov\u00e9 organizaci.<\/li>\n<li>Prezentujte a podporujte pr\u00e1ci dal\u0161\u00edch neziskov\u00fdch organizac\u00ed.<\/li>\n<li>Sd\u00edlejte \u017eiv\u00e9 aktualizace se sv\u00fdm publikem &#8211; uka\u017ete jim svou pr\u00e1ci v re\u00e1ln\u00e9m \u010dase.<\/li>\n<li>Kreativn\u011b <a href=\"https:\/\/whydonate.com\/cs\/\">sb\u00edrejte dary online!<\/a><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Jak_ziskat_penize_na_GivingTuesday\"><\/span>Jak z\u00edskat pen\u00edze na GivingTuesday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I kdy\u017e je crowdfunding ide\u00e1ln\u00edm zp\u016fsobem, jak z\u00edskat pen\u00edze na GivingTuesday, existuje mnoho dal\u0161\u00edch kritick\u00fdch faktor\u016f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Zacnete_Zahrnte_zakladni_zpravy\"><\/span>1. Za\u010dn\u011bte! Zahr\u0148te z\u00e1kladn\u00ed zpr\u00e1vy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GivingTuesday je celosv\u011btov\u00fd den \u0161t\u011bdrosti, kter\u00fd se kon\u00e1 3. prosince 2024. P\u0159ipojte se k hnut\u00ed GivingTuesday a z\u00edskejte p\u0159\u00edstup k jeho zdroj\u016fm nyn\u00ed.<\/p>\n<p>Z\u00e1kladn\u00ed zpr\u00e1vy p\u0159edstavuj\u00ed jak\u00fdsi standardn\u00ed komunika\u010dn\u00ed r\u00e1mec, kter\u00fd mohou v\u0161echny neziskov\u00e9 organizace vyu\u017e\u00edt &#8211; zahrnuj\u00ed ve\u0161ker\u00e9 nezbytn\u00e9 kontakty a zpr\u00e1vy, kter\u00e9 mohou v\u0161echny neziskov\u00e9 organizace pou\u017e\u00edt. GivingTuesday zve\u0159ejnil sv\u00e9 z\u00e1kladn\u00ed zpr\u00e1vy, aby cel\u00e1 komunita pochopila jejich v\u00fdznam a mohla je \u00fa\u010dinn\u011b komunikovat.<\/p>\n<p><strong>Odkazujte na jejich z\u00e1kladn\u00ed zpr\u00e1vy a ujist\u011bte se, \u017ee p\u0159ed\u00e1v\u00e1te spr\u00e1vn\u00e9 informace a efektivn\u011b se spojujete se sv\u00fdm publikem.<\/strong><\/p>\n<p>Va\u0161e publikum a d\u00e1rci p\u0159ijdou na va\u0161i str\u00e1nku s dary sou\u010dasn\u011b, tak\u017ee se ujist\u011bte, \u017ee je va\u0161e online str\u00e1nka pro dary p\u0159ipravena se v\u0161emi pot\u0159ebn\u00fdmi funkcemi. Mus\u00edte sv\u00fdm d\u00e1rc\u016fm na GivingTuesday poskytnout co nejlep\u0161\u00ed platebn\u00ed zku\u0161enost.<\/p>\n<p>Pokud jste nadace nebo fundraiser, zde se dozv\u00edte, jak se zapojit do GivingTuesday.<\/p>\n<p>Pokud je\u0161t\u011b nem\u00e1te formul\u00e1\u0159 pro dary, m\u016f\u017eete si jeden vytvo\u0159it hned te\u010f a vytvo\u0159it kampa\u0148 na WhyDonate. M\u016f\u017eete si vybrat z n\u011bkolika mo\u017enost\u00ed &#8211; ud\u011blejte z toho pop-up okno nebo ho vlo\u017ete jako WordPress plugin. M\u016f\u017eete si vybrat barvy, kter\u00e9 se shoduj\u00ed s brandingem va\u0161eho webu, a dal\u0161\u00ed zp\u016fsoby, jak p\u0159izp\u016fsobit darovac\u00ed platformu va\u0161\u00ed str\u00e1nce pro dary.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-226556 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday.jpg\/w=600\" alt=\"Giving Tuesday\" width=\"600\" height=\"401\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday.jpg\/w=9999 1384w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Prehled_socialnich_medii\"><\/span>2. P\u0159ehled soci\u00e1ln\u00edch m\u00e9di\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jedn\u00edm z nejlep\u0161\u00edch <strong>n\u00e1pad\u016f na propagaci GivingTuesday<\/strong> je vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed. Soci\u00e1ln\u00ed m\u00e9dia jsou jedn\u00edm z va\u0161ich hlavn\u00edch virtu\u00e1ln\u00edch h\u0159i\u0161\u0165 pro GivingTuesday &#8211; je to n\u00e1kladov\u011b efektivn\u00ed a p\u016fsobiv\u00fd zp\u016fsob, jak mohou neziskov\u00e9 organizace oslovit sv\u00e9 publikum a podpo\u0159it dary b\u011bhem GivingTuesday.<\/p>\n<p>Nen\u00ed to slo\u017eit\u00e9 \u2013 sta\u010d\u00ed, abyste aktivn\u011b zapojili sv\u00e9 podporovatele online.<\/p>\n<p>Brandujte sv\u00e9 online kan\u00e1ly s GivingTuesday; pou\u017eijte sv\u00e9 soukrom\u00e9 \u00fa\u010dty k propagaci a diskusi o sv\u00e9 \u00fa\u010dasti. T\u00edmto zp\u016fsobem m\u016f\u017eete informovat sv\u00e9 d\u00e1rce a sleduj\u00edc\u00ed o \u00fa\u010dasti va\u0161\u00ed neziskov\u00e9 organizace na GivingTuesday.<\/p>\n<p>Pamatujte si, \u017ee nikde na soci\u00e1ln\u00edch m\u00e9di\u00edch nem\u011b\u0148te n\u00e1zev va\u0161\u00ed neziskov\u00e9 organizace \u2013 to m\u016f\u017ee va\u0161im podporovatel\u016fm zt\u00ed\u017eit nalezen\u00ed va\u0161eho profilu. Za\u010dn\u011bte vytv\u00e1\u0159et sv\u016fj obsah.<\/p>\n<p>Pro ka\u017ed\u00e9 soci\u00e1ln\u00ed m\u00e9dium existuj\u00ed r\u016fzn\u00e9 strategie. Nap\u0159\u00edklad Twitter je v\u00edce konverza\u010dn\u00ed ne\u017e LinkedIn, a Instagram se spol\u00e9h\u00e1 v\u00edce na poutav\u00e9 obr\u00e1zky ne\u017e na textov\u011b zam\u011b\u0159en\u00fd Facebook. Vypracujte rozumn\u00fd \u010dasov\u00fd pl\u00e1n komunikace, kter\u00fd efektivn\u011b pokryje v\u0161echny kan\u00e1ly.<\/p>\n<p>Vytvo\u0159te obsah, kter\u00fd \u00fa\u010dinn\u011b odr\u00e1\u017e\u00ed va\u0161i misi, dopad, sou\u010dasnou pr\u00e1ci a pokrok va\u0161\u00ed neziskov\u00e9 organizace. V\u00e1\u0161 obsah by m\u011bl informovat va\u0161e publikum o c\u00edli a v\u00fdsledku. D\u00e1le by m\u011bl v\u00e1\u0161 obsah d\u00e1t lidem d\u016fvod podpo\u0159it va\u0161i v\u011bc a vybudovat emocion\u00e1ln\u00ed spojen\u00ed.<\/p>\n<p><strong>Tip profesion\u00e1la<\/strong>: M\u016f\u017eete vytv\u00e1\u0159et grafick\u00e9 n\u00e1vrhy na <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\">Canv\u011b<\/a> nebo <a href=\"https:\/\/www.postermywall.com\/index.php\/posters\/search?s=giving%20tuesday\" target=\"_blank\" rel=\"noopener\">Postermywall<\/a>. Hledejte webov\u00e9 str\u00e1nky, kter\u00e9 nab\u00edzej\u00ed p\u0159edem navr\u017een\u00e9 \u0161ablony pro GivingTuesday.<\/p>\n<p><strong>Nezapome\u0148te pou\u017e\u00edvat #GivingTuesday, abyste zv\u00fd\u0161ili sv\u016fj dosah v den akce. GivingTuesday tak\u00e9 propaguje p\u0159\u00edsp\u011bvky ozna\u010den\u00e9 na sv\u00fdch kan\u00e1lech.<\/strong><\/p>\n<p>Za\u010dn\u011bte propagaci alespo\u0148 jednou t\u00fddn\u011b dva m\u011bs\u00edce p\u0159edem. O\u010dek\u00e1v\u00e1n\u00ed va\u0161\u00ed \u00fa\u010dasti na GivingTuesday je kl\u00ed\u010dov\u00e9. Kdy\u017e zb\u00fdv\u00e1 asi m\u011bs\u00edc, zvy\u0161te po\u010det p\u0159\u00edsp\u011bvk\u016f. V obdob\u00ed dvou t\u00fddn\u016f p\u0159ed akc\u00ed byste m\u011bli postovat 3 a\u017e 4kr\u00e1t t\u00fddn\u011b; v t\u00fddnu p\u0159ed akc\u00ed je d\u016fle\u017eit\u00e9 postovat denn\u011b.<\/p>\n<p>Kdy\u017e m\u00e1te komunika\u010dn\u00ed pl\u00e1n, m\u016f\u017eete \u00fasp\u011b\u0161n\u011b realizovat svou kampa\u0148. Vezm\u011bte pros\u00edm na v\u011bdom\u00ed, \u017ee mus\u00edte roz\u0161\u00ed\u0159it propagaci a zrychlit komunikaci v listopadu po ozn\u00e1men\u00ed va\u0161\u00ed \u00fa\u010dasti. Kdy\u017e za\u010dne odpo\u010det, za\u010dn\u011bte se p\u0159ipravovat na den GivingTuesday. Pokud se pou\u017eij\u00ed spr\u00e1vn\u011b, jak\u00fdkoli zdroj soci\u00e1ln\u00edch m\u00e9di\u00ed bude stejn\u011b \u00fa\u010dinn\u00fd.<\/p>\n<p><strong>Zde najdete p\u0159esv\u011bd\u010div\u00e9 p\u0159\u00edklady p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch m\u00e9di\u00edch. St\u00e1hn\u011bte si v\u0161echny uk\u00e1zkov\u00e9 obr\u00e1zky a loga zde. Vytvo\u0159te spolupracuj\u00edc\u00ed grafick\u00e9 pr\u00e1ce spole\u010dn\u011b s GivingTuesday.<\/strong><\/p>\n<p>Nyn\u00ed se pod\u00edvejme podrobn\u011bji na to, jak nejl\u00e9pe vyu\u017e\u00edt ka\u017edou platformu a z\u00edskat p\u0159ehled o n\u00e1padech na propagaci GivingTuesday:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-226562 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021-WhyDonate.jpg\/w=600\" alt=\"Giving Tuesday 2021 - WhyDonate\" width=\"600\" height=\"401\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021-WhyDonate.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021-WhyDonate.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021-WhyDonate.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021-WhyDonate.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021-WhyDonate.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021-WhyDonate.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021-WhyDonate.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021-WhyDonate.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-2021-WhyDonate.jpg\/w=9999 1383w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"21_Facebook\"><\/span><span style=\"font-weight: 400; color: #70d843;\">2.1 <\/span>Facebook<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Facebook je jednou z nejefektivn\u011bj\u0161\u00edch platforem pro zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed a z\u00edsk\u00e1v\u00e1n\u00ed pen\u011bz. Jejich str\u00e1nky pro dary se nastavuj\u00ed rychle a u\u017eivatel\u00e9 se v nich mohou efektivn\u011b orientovat.<\/p>\n<p>Jednoduch\u00fd p\u0159\u00edstup vyu\u017e\u00edv\u00e1 jasn\u00e9 pokyny a tla\u010d\u00edtko pro <a href=\"https:\/\/whydonate.com\/cs\/account\/login?utm_source=blg&amp;utm_medium=blg_ctn&amp;utm_campaign=blg_ct1\">darov\u00e1n\u00ed na webov\u00fdch str\u00e1nk\u00e1ch<\/a>, co\u017e u\u017eivatel\u016fm usnad\u0148uje p\u0159isp\u011bn\u00ed jedn\u00edm kliknut\u00edm.<\/p>\n<p><strong>Co d\u011blat:<\/strong><\/p>\n<ul>\n<li>Vyu\u017eijte popisn\u00e9 pole naplno. P\u0159edstavte svou neziskovou organizaci, vysv\u011btlete, \u010d\u00edm se li\u0161\u00ed, popi\u0161te, kam pen\u00edze sm\u011b\u0159uj\u00ed, a poskytn\u011bte p\u0159\u00edklady minul\u00fdch \u00fasp\u011bch\u016f.<\/li>\n<li>Nechte jednotliv\u00e9 \u010dleny, aby zve\u0159ejnili p\u0159\u00edsp\u011bvky na sv\u00fdch profilech a pozvali p\u0159\u00e1tele, kte\u0159\u00ed maj\u00ed v\u00e1\u0161e\u0148 pro va\u0161i neziskovou organizaci, jej\u00ed misi a jej\u00ed zam\u011bstnance.<\/li>\n<li>Informujte n\u00e1s, pokud budete dorovn\u00e1vat dary, a zve\u0159ejn\u011bte to ve sv\u00e9m popisu a na soci\u00e1ln\u00edch s\u00edt\u00edch. Z Facebooku: &#8222;Tv\u016frci fundraisingu, ov\u011b\u0159en\u00e9 profily a ov\u011b\u0159en\u00e9 str\u00e1nky mohou nastavit dorovn\u00e1v\u00e1n\u00ed dar\u016f pro sv\u00e9 fundraisingov\u00e9 akce.&#8220; Zde je n\u00e1stroj, kter\u00fd v\u00e1m pom\u016f\u017ee \u00fasp\u011b\u0161n\u011b vybudovat dorovnan\u00e9 dary pro va\u0161i neziskovou organizaci.<\/li>\n<li>U\u010di\u0148te to snadn\u00e9 pro ka\u017ed\u00e9ho, kdo v\u00e1s chce podpo\u0159it. Povzbuzujte ty, kte\u0159\u00ed nemohou darovat pen\u00edze, aby sd\u00edleli p\u0159\u00edsp\u011bvky. \u00dasil\u00ed ka\u017ed\u00e9ho je cenn\u00e9!<\/li>\n<\/ul>\n<p><strong>Co ned\u011blat:<\/strong><\/p>\n<ul>\n<li>Nebojte se po\u017e\u00e1dat o to, co pot\u0159ebujete &#8211; hotovostn\u00ed dary, v\u011bcn\u00e9 dary, partnerstv\u00ed s v\u011bt\u0161\u00edmi firmami nebo sd\u00edlen\u00ed mise na soci\u00e1ln\u00edch m\u00e9di\u00edch.<\/li>\n<li>Nenu\u0165te p\u0159\u00edli\u0161 siln\u011b k dar\u016fm. N\u011bkte\u0159\u00ed lid\u00e9 nemaj\u00ed mo\u017enost p\u0159isp\u011bt. Op\u011bt je d\u016fle\u017eit\u00e9 zd\u016fraznit, \u017ee sd\u00edlen\u00ed va\u0161eho p\u0159\u00edsp\u011bvku je stejn\u011b u\u017eite\u010dn\u00e9.<\/li>\n<\/ul>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"22_Twitter\"><\/span><span style=\"color: #70d843;\">2.2 Twitter<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Twitter je o udr\u017eov\u00e1n\u00ed kr\u00e1tkosti a stru\u010dnosti. Twitter je tak\u00e9 skv\u011bl\u00fd pro spojen\u00ed s potenci\u00e1ln\u00edmi d\u00e1rci, zahajov\u00e1n\u00edm konverzac\u00ed a prozkoum\u00e1v\u00e1n\u00edm hashtag\u016f. Krom\u011b toho je to nejv\u00edce neform\u00e1ln\u00ed platforma, kde dominuj\u00ed vtipy a memy na \u010dasov\u00fdch os\u00e1ch.<\/p>\n<p><strong>Co d\u011blat:<\/strong><\/p>\n<ul>\n<li>Sledujte hashtagy relevantn\u00ed k va\u0161\u00ed neziskov\u00e9 organizaci a pot\u00e9 tyto hashtagy pou\u017e\u00edvejte ve sv\u00fdch tweetech.<\/li>\n<li>Nezapome\u0148te pou\u017e\u00edt <strong>#GivingTuesday<\/strong> s CamelCaps.<\/li>\n<li>Zapojte sv\u00e9 sleduj\u00edc\u00ed! Twitter je o komunikaci a lid\u00e9 miluj\u00ed spojen\u00ed s organizacemi, kter\u00e9 maj\u00ed mise, v kter\u00e9 v\u011b\u0159\u00ed.<\/li>\n<li>V ka\u017ed\u00e9m tweetu zve\u0159ejn\u011bte odkaz na svou darovac\u00ed str\u00e1nku. Sleduj\u00edc\u00ed pravd\u011bpodobn\u011b nebudou hledat str\u00e1nku sami \u2013 dejte jim ji hned.<\/li>\n<\/ul>\n<p><strong>Co ned\u011blat:<\/strong><\/p>\n<ul>\n<li>Nebojte se tweetovat n\u011bkolikr\u00e1t denn\u011b. (Pamatujte: \u0160EST TIS\u00cdC tweet\u016f za sekundu!) Nezama\u017ete n\u011bkomu kan\u00e1l t\u00edm, \u017ee budete propagovat svou kampa\u0148; ve skute\u010dnosti pravd\u011bpodobn\u011b upout\u00e1te pozornost ostatn\u00edch. M\u00edsto toho, abyste tweetovali to sam\u00e9 desetkr\u00e1t za hodinu, ujist\u011bte se, \u017ee sd\u011blujete svou zpr\u00e1vu r\u016fzn\u00fdmi zp\u016fsoby.<\/li>\n<li>Zapome\u0148te si zjistit, kdy jsou nejlep\u0161\u00ed \u010dasy pro p\u0159\u00edsp\u011bvky \u2013 zjist\u011bte, kdy je nejpravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee lid\u00e9 budou \u010d\u00edst va\u0161e tweety.<\/li>\n<\/ul>\n<p><strong>Tip profesion\u00e1la<\/strong>: Organizujte Twitter chaty nebo AMAs s va\u0161imi p\u0159edn\u00edmi neziskov\u00fdmi organizacemi, abyste prodiskutovali va\u0161i v\u011bc, pr\u00e1ci a dopad.<\/p>\n<p>V\u0161echny brandov\u00e9 obr\u00e1zky pro soci\u00e1ln\u00ed m\u00e9dia si m\u016f\u017eete st\u00e1hnout zde.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"23_Instagram\"><\/span><span style=\"font-weight: 400; color: #70d843;\">2.3 Instagram<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Pro Instagram pou\u017e\u00edvejte poutav\u00e9 obr\u00e1zky. V tomto p\u0159\u00edpad\u011b obr\u00e1zek \u0159\u00edk\u00e1 v\u00edce ne\u017e tis\u00edc slov. M\u00e1te dv\u011b mo\u017enosti pro popisky: kr\u00e1tk\u00e9 a v\u00fdsti\u017en\u00e9 (myslete na 1\u20133 v\u011bty) nebo dlouh\u00e9 a osobn\u00ed. Lid\u00e9 m\u00e9n\u011b pravd\u011bpodobn\u011b p\u0159e\u010dtou dlouh\u00fd odstavec, pokud se s n\u00edm nedok\u00e1\u017eou ztoto\u017enit, tak\u017ee pou\u017eijte skv\u011bl\u00fd obr\u00e1zek s doj\u00edmav\u00fdm popiskem, abyste je p\u0159im\u011bli sledovat.<\/p>\n<p><strong>Co d\u011blat:<\/strong><\/p>\n<ul>\n<li>Vytvo\u0159te logo speci\u00e1ln\u011b pro GivingTuesday. Pou\u017eijte sv\u00e9 barvy nebo barvy charity, kterou reprezentujete, pro vlastn\u00ed design, kter\u00fd v\u00e1s odli\u0161\u00ed od ostatn\u00edch organizac\u00ed.<\/li>\n<li>Zahr\u0148te fotografie dobrovoln\u00edk\u016f a zam\u011bstnanc\u016f p\u0159i pr\u00e1ci. Ukazuje to d\u00e1rc\u016fm, kam jejich dary sm\u011b\u0159uj\u00ed, a zapojuje je do dobra, kter\u00e9 je inspiruje.<\/li>\n<li>Spojte se s jin\u00fdmi str\u00e1nkami. Zapojen\u00ed je zde kl\u00ed\u010dov\u00e9, a\u0165 u\u017e reagujete na jin\u00e9 p\u0159\u00edsp\u011bvky k GivingTuesday, odpov\u00edd\u00e1te na koment\u00e1\u0159e k va\u0161im p\u0159\u00edsp\u011bvk\u016fm, nebo sledujete jin\u00e9 neziskov\u00e9 organizace. \u010casto to bude &#8211; ve form\u011b lajk\u016f a dar\u016f &#8211; vz\u00e1jemn\u011b odm\u011bn\u011bno.<\/li>\n<li>Pou\u017e\u00edvejte Stories. T\u00edmto zp\u016fsobem nezapln\u00edte feedy lid\u00ed a nebudete p\u016fsobit otravn\u011b &#8211; lid\u00e9 st\u00e1le uvid\u00ed v\u00e1\u0161 p\u0159\u00edb\u011bh, ale nebudou se c\u00edtit na\u0161tvan\u00ed.<\/li>\n<\/ul>\n<p><strong>Co ned\u011blat:<\/strong><\/p>\n<ul>\n<li>V \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nekop\u00edrujte obr\u00e1zky n\u011bkoho jin\u00e9ho. Nejen\u017ee se t\u00edm m\u016f\u017eete dostat do pr\u00e1vn\u00edch pot\u00ed\u017e\u00ed, ale tak\u00e9 m\u016f\u017eete p\u016fsobit l\u00edn\u011b v\u016f\u010di sv\u00fdm sleduj\u00edc\u00edm, kte\u0159\u00ed nevid\u00ed, \u017ee jste si je vytvo\u0159ili sami, co\u017e v\u00e1s odcizuje od va\u0161\u00ed z\u00e1kladny.<\/li>\n<li>Nespravujte jin\u00e9 str\u00e1nky spamem. Odpov\u011bzte na popis promy\u0161len\u011b a pot\u00e9 se jemn\u011b propagujte. To je nejlep\u0161\u00ed ud\u011blat n\u011bkolik dn\u00ed p\u0159edem, aby o\u010di ostatn\u00edch Instagramov\u00fdch str\u00e1nek byly na v\u00e1s.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-226568 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-The-Joy-Of-Giving.jpg\/w=600\" alt=\"Giving Tuesday - The Joy Of Giving\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-The-Joy-Of-Giving.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-The-Joy-Of-Giving.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-The-Joy-Of-Giving.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-The-Joy-Of-Giving.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-The-Joy-Of-Giving.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-The-Joy-Of-Giving.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-The-Joy-Of-Giving.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-The-Joy-Of-Giving.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-The-Joy-Of-Giving.jpg\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"24_LinkedIn\"><\/span><span style=\"color: #70d843;\">2.4 LinkedIn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>LinkedIn je nejprofesion\u00e1ln\u011bj\u0161\u00ed platforma, vytvo\u0159en\u00e1 zejm\u00e9na pro networking a hled\u00e1n\u00ed pracovn\u00edch p\u0159\u00edle\u017eitost\u00ed. Proto by v\u00e1\u0161 t\u00f3n m\u011bl b\u00fdt trochu konverza\u010dn\u00ed, ale se zcela jasn\u00fdm z\u00e1m\u011brem. C\u00edlem je uk\u00e1zat, co je na va\u0161\u00ed neziskov\u00e9 organizaci tak zvl\u00e1\u0161tn\u00edho a p\u0159it\u00e1hnout d\u00e1rce. Pou\u017eit\u00ed spr\u00e1vn\u00e9 struktury v\u011bt je zde kl\u00ed\u010dov\u00e9!<\/p>\n<p><strong>Co d\u011blat:<\/strong><\/p>\n<ul>\n<li>Odkazujte p\u0159\u00edmo na svou darovac\u00ed str\u00e1nku. To zaru\u010den\u011b p\u0159it\u00e1hne v\u00edce kliknut\u00ed.<\/li>\n<li>Rozd\u011blte odstavce tak, aby ka\u017ed\u00e1 \u010d\u00e1st m\u011bla p\u0159ibli\u017en\u011b 2-4 v\u011bty. Vyberte si v\u011bty, kter\u00e9 mohou d\u00e1le obohatit v\u00e1\u0161 p\u0159\u00edsp\u011bvek.<\/li>\n<li>Prozkoumejte sv\u00e9 spojen\u00ed pro mo\u017en\u00e9 partnerstv\u00ed. Zve\u0159ejn\u011bte p\u0159\u00edsp\u011bvek o GivingTuesday a pot\u00e9 osobn\u011b kontaktujte sv\u00e9 kontakty, abyste zjistili, kdo by v\u00e1s cht\u011bl podpo\u0159it v \u00fater\u00fd.<\/li>\n<\/ul>\n<p><strong>Co ned\u011blat:<\/strong><\/p>\n<ul>\n<li>Nepou\u017e\u00edvejte neform\u00e1ln\u00ed jazyk. Pi\u0161te p\u0159\u00edsp\u011bvky, jako by to byla disertace. Profesionalita je zde kl\u00ed\u010dov\u00e1.<\/li>\n<li>Nekontaktujte pouze n\u011bkoho ze sv\u00e9 s\u00edt\u011b. P\u0159em\u00fd\u0161lejte o typech d\u00e1rc\u016f a spole\u010dnost\u00ed, se kter\u00fdmi chcete spolupracovat, a pot\u00e9 p\u0159izp\u016fsobte svou zpr\u00e1vu ka\u017ed\u00e9 osob\u011b.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Emailova_kampan\"><\/span>3. Emailov\u00e1 kampa\u0148<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kdy\u017e mluv\u00edme o <strong>n\u00e1padech na propagaci GivingTuesday<\/strong>, na mysl p\u0159ich\u00e1z\u00ed emailov\u00fd marketing. Emailov\u00e1 kampa\u0148 je va\u0161e dal\u0161\u00ed velk\u00e9 virtu\u00e1ln\u00ed h\u0159i\u0161t\u011b pro <a href=\"https:\/\/whydonate.com\/cs\/blog\/davajici-utery\/\">GivingTuesday<\/a>. I kdy\u017e se m\u016f\u017ee zd\u00e1t zastaral\u00e1 vzhledem k soci\u00e1ln\u00edm m\u00e9di\u00edm a chytr\u00fdm telefon\u016fm, lid\u00e9 st\u00e1le ka\u017ed\u00fd den v\u011brn\u011b kontroluj\u00ed sv\u00e9 emaily. Vytvo\u0159en\u00ed kampan\u011b nemus\u00ed b\u00fdt tak obt\u00ed\u017en\u00e9! Existuje mnoho zp\u016fsob\u016f, jak je uskute\u010dnit.<\/p>\n<p>Po\u0161lete sv\u016fj prvn\u00ed email m\u011bs\u00edc p\u0159ed GivingTuesday \u2013 je to dost bl\u00edzko, aby to bylo relevantn\u00ed, ale dost daleko, aby to nevypadalo dot\u011brn\u011b. Vytvo\u0159te si pl\u00e1n; v\u00e1\u0161 emailov\u00fd kalend\u00e1\u0159 by m\u011bl budovat pov\u011bdom\u00ed o GivingTuesday a udr\u017eovat jejich z\u00e1jem. Komunika\u010dn\u00ed \u010dasov\u00fd pl\u00e1n je zde z\u00e1sadn\u00ed.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"31_Zvolte_chytlavy_predmet\"><\/span>3.1 Zvolte chytlav\u00fd p\u0159edm\u011bt<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Existuje mnoho zp\u016fsob\u016f, jak za\u010d\u00edt email, a to posledn\u00ed, co chcete, je, aby n\u011bkdo email smazal, ani\u017e by ho otev\u0159el, nebo, co\u017e je hor\u0161\u00ed, aby si nep\u0159e\u010detl cel\u00fd p\u0159edm\u011bt.<\/p>\n<p>Nejlep\u0161\u00ed zp\u016fsob, jak za\u010d\u00edt, je n\u011bjakou vzru\u0161uj\u00edc\u00ed informac\u00ed. M\u00edsto &#8222;Dejte n\u00e1m dar na GivingTuesday&#8220; m\u016f\u017eete \u0159\u00edci &#8222;Nakrmte hladov\u00e9 d\u00edt\u011b dnes.&#8220; Ujist\u011bte se, \u017ee se to dotkne jejich srdce! Pokud m\u00e1te zbo\u017e\u00ed, nab\u00edz\u00edte n\u011bjak\u00e9 slevy na GivingTuesday, pokud cht\u011bj\u00ed n\u011bco zakoupit? Uve\u010fte to jako jedno z prvn\u00edch kl\u00ed\u010dov\u00fdch slov v t\u00e9matu. &#8222;GivingTuesday se bl\u00ed\u017e\u00ed&#8220; je v\u00e1gn\u00ed a nezn\u011blo by to jako dohoda, kterou je t\u0159eba uzav\u0159\u00edt na jejich podporu. M\u00edsto toho zkuste &#8222;GivingTuesday: 25% sleva na v\u0161echny produkty dnes&#8220;. Lid\u00e9 budou m\u00edt poku\u0161en\u00ed to otev\u0159\u00edt a p\u0159e\u010d\u00edst si to.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"32_Vytvorte_chytlavy_uvod\"><\/span><span style=\"color: #70d843;\">3.2 Vytvo\u0159te chytlav\u00fd \u00favod<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Okam\u017eit\u011b upoutejte pozornost \u010dten\u00e1\u0159e. Vytvo\u0159te jim obraz \u2013 koho podporuj\u00ed, kdy\u017e pom\u00e1haj\u00ed va\u0161\u00ed v\u011bci? Jak\u00e9 probl\u00e9my m\u011bli d\u0159\u00edve? Jak nyn\u00ed umo\u017e\u0148ujete t\u00e9to skupin\u011b se zlep\u0161it? Osobn\u00ed a dojemn\u00e9 informace vytv\u00e1\u0159ej\u00ed lep\u0161\u00ed dojem. Pokud m\u00e1te konkr\u00e9tn\u00ed p\u0159\u00edb\u011bh, kter\u00fd pova\u017eujete za dojemn\u00fd, pou\u017eijte ho k p\u0159esv\u011bd\u010den\u00ed \u010dten\u00e1\u0159e, aby pokra\u010doval a zjistil, jak mohou pomoci. D\u00e1t skupin\u011b konkr\u00e9tn\u00ed tv\u00e1\u0159 d\u011bl\u00e1 z\u00e1zraky.<\/p>\n<p>&#8222;Allan byl nemocn\u00fd, ale v nemocnici nem\u011bl d\u011btsk\u00e9ho specialistu. [Vlo\u017ete obr\u00e1zek.] Proto d\u011bl\u00e1me XYZ.&#8220;<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"33_Shrnte_svuj_pribeh\"><\/span><span style=\"color: #70d843;\">3.3 Shr\u0148te sv\u016fj p\u0159\u00edb\u011bh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>V z\u00e1v\u011bru kampan\u011b je d\u016fle\u017eit\u00e9 shrnout kl\u00ed\u010dov\u00e9 body va\u0161eho p\u0159\u00edb\u011bhu. Zopakujte, pro\u010d je va\u0161e neziskov\u00e1 organizace d\u016fle\u017eit\u00e1 a jak konkr\u00e9tn\u00ed podpora p\u0159isp\u011bje k pozitivn\u00edmu dopadu. Ujist\u011bte se, \u017ee \u010dten\u00e1\u0159i jasn\u011b rozum\u00ed, jak jejich pomoc m\u016f\u017ee zm\u011bnit \u017eivoty. Nezapome\u0148te zd\u016fraznit nal\u00e9havost situace a povzbudit je k akci.<\/p>\n<p>&#8222;Va\u0161e podpora m\u016f\u017ee zm\u011bnit \u017eivoty jako je \u017eivot Allana. Pomozte n\u00e1m zajistit pot\u0159ebn\u00e9 odborn\u00e9 p\u00e9\u010de pro d\u011bti v na\u0161\u00ed komunit\u011b. Ka\u017ed\u00fd dar n\u00e1s posune bl\u00ed\u017ee k c\u00edli, kter\u00fdm je zaji\u0161t\u011bn\u00ed zdrav\u00ed a bezpe\u010d\u00ed na\u0161ich d\u011bt\u00ed.&#8220;<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"34_Vytvorte_jasnou_vyzvu_k_akci\"><\/span><span style=\"color: #70d843;\">3.4 Vytvo\u0159te jasnou v\u00fdzvu k akci<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Nyn\u00ed rozhodn\u011b nen\u00ed \u010das na neur\u010ditosti. Jd\u011bte p\u0159\u00edmo k v\u011bci: co pot\u0159ebujete a pro\u010d? Pokud jste si p\u0159ipravili sv\u016fj e-mail podle posledn\u00edch t\u0159\u00ed tip\u016f, nen\u00ed t\u0159eba nic jin\u00e9ho.<\/p>\n<p>Nap\u0159\u00edklad pokud m\u00e1te \u00fatulek pro zv\u00ed\u0159ata, m\u016f\u017eete \u0159\u00edct: &#8222;Chceme vybrat 50 000 dolar\u016f na chemoterapii pro psy.&#8220;<\/p>\n<p>Zde je n\u011bkolik zaj\u00edmav\u00fdch p\u0159\u00edklad\u016f v\u00fdzev k akci, kter\u00e9 se mohou hodit!<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"35_Napiste_osobni_e-mail_dne\"><\/span><span style=\"color: #70d843;\">3.5 Napi\u0161te osobn\u00ed e-mail dne<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>GivingTuesday kone\u010dn\u011b p\u0159i\u0161el! Pokud jste jim ji\u017e psali, po\u0161lete jim n\u00e1sledn\u00fd e-mail na tento den. Co nejv\u00edce to propagujte v p\u0159edm\u011btu. Nep\u016fsobte p\u0159\u00edli\u0161 nal\u00e9hav\u011b &#8211; ujist\u011bte se, \u017ee zbytek va\u0161eho e-mailu m\u00e1 o n\u011bco jemn\u011bj\u0161\u00ed t\u00f3n.<\/p>\n<hr \/>\n<h4><span class=\"ez-toc-section\" id=\"36_Vyhnete_se_unave_darcu\"><\/span><span style=\"color: #70d843;\">3.6 Vyhn\u011bte se \u00fanav\u011b d\u00e1rc\u016f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u00danava d\u00e1rc\u016f m\u016f\u017ee p\u0159ek\u00e1\u017eet va\u0161\u00ed kampani na Giving Tuesday, proto mus\u00edte b\u00fdt opatrn\u00ed a takticky se vyhnout situaci, kdy by zvy\u0161ov\u00e1n\u00ed dar\u016f mohlo b\u00fdt kontraproduktivn\u00ed. Je t\u0159eba poznamenat, \u017ee va\u0161e p\u0159\u00edsp\u011bvky a frekvence p\u0159\u00edsp\u011bvk\u016f pravd\u011bpodobn\u011b nezp\u016fsob\u00ed \u00fanavu d\u00e1rc\u016f tolik jako kvalita va\u0161eho obsahu. Ujist\u011bte se, \u017ee v\u00e1\u0161 obsah je \u010derstv\u00fd, atraktivn\u00ed a neopakuj\u00edc\u00ed se. V\u00e1\u0161 obsah by m\u011bl b\u00fdt poutav\u00fd, nikoli k\u00e1zaj\u00edc\u00ed. Poskytn\u011bte sv\u00e9mu publiku vynikaj\u00edc\u00ed obsah a zajist\u00edte, \u017ee va\u0161e publikum m\u00e9n\u011b pravd\u011bpodobn\u011b zru\u0161\u00ed odb\u011br va\u0161ich aktualizac\u00ed.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Tiskove_zpravy\"><\/span>4. Tiskov\u00e9 zpr\u00e1vy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tiskov\u00e9 zpr\u00e1vy jsou p\u0159\u00edmo\u010dar\u00e9 a trochu podobn\u00e9 n\u00e1pad\u016fm na e-mailovou propagaci Giving Tuesday: ozn\u00e1m\u00edte, \u017ee se p\u0159ipojujete k hnut\u00ed Giving Tuesday, vysv\u011btl\u00edte, kdo jste a co d\u011bl\u00e1te, kde organizujete svou online <a href=\"https:\/\/whydonate.com\/cs\/blog\/fundraising-kampan\/\">fundraisingovou kampa\u0148<\/a>, kam tyto dary putuj\u00ed, \u00fasp\u011bchy z minulosti a shrnut\u00ed obsahu.<\/p>\n<p>M\u016f\u017eete poslat tiskov\u00e9 zpr\u00e1vy m\u00edstn\u00edm m\u00e9di\u00edm, potenci\u00e1ln\u00edm partner\u016fm a dal\u0161\u00edm charit\u00e1m, se kter\u00fdmi byste cht\u011bli spolupracovat.<\/p>\n<p><strong>Co d\u011blat:<\/strong><\/p>\n<ul>\n<li>Pi\u0161te ve t\u0159et\u00ed osob\u011b. A\u010dkoliv se psan\u00ed v prvn\u00ed osob\u011b m\u016f\u017ee zd\u00e1t atraktivn\u00ed, tiskov\u00e9 zpr\u00e1vy se p\u00ed\u0161\u00ed z vn\u011bj\u0161\u00edho pohledu. Pova\u017eujte to za sv\u00e9ho mluv\u010d\u00edho.<\/li>\n<li>Zahr\u0148te citaci od seniora. Nechte sv\u00e9ho \u0159editele, mluv\u010d\u00edho nebo p\u0159edsedu p\u0159edstavenstva sd\u00edlet sv\u00e9 n\u00e1zory v tiskov\u00e9 zpr\u00e1v\u011b. P\u0159id\u00e1 to osobn\u00ed dotek a z\u00e1rove\u0148 z\u016fstane profesion\u00e1ln\u00ed.<\/li>\n<\/ul>\n<p><strong>Co ned\u011blat:<\/strong><\/p>\n<ul>\n<li>Nesp\u011bchejte s tiskovou zpr\u00e1vou. Pokud je zve\u0159ejn\u011bna, je to ofici\u00e1ln\u00ed dokument, kter\u00fd m\u016f\u017ee oslovit tis\u00edce potenci\u00e1ln\u00edch p\u0159isp\u011bvatel\u016f, proto si dejte \u010das na d\u016fkladn\u00e9 zpracov\u00e1n\u00ed.<\/li>\n<li>Nesd\u00edlejte tiskov\u00e9 zpr\u00e1vy bezmy\u0161lenkovit\u011b, ale pos\u00edlejte je na v\u00fdzkumn\u00e9 organizace, kter\u00e9 si mysl\u00edte, \u017ee jsou pro v\u00e1s vhodn\u00e9, partnery, kte\u0159\u00ed sd\u00edlej\u00ed va\u0161e mor\u00e1ln\u00ed hodnoty, ofici\u00e1ln\u00edm d\u00e1rcovsk\u00fdm spole\u010dnostem a m\u00e9di\u00edm souvisej\u00edc\u00edm s va\u0161\u00edm typem organizace.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Objevte_kreativni_napady\"><\/span>5. Objevte kreativn\u00ed n\u00e1pady<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prozkoumejte alternativn\u00ed kreativn\u00ed n\u00e1pady, jak zapojit sv\u00e9 podporovatele do va\u0161\u00ed neziskov\u00e9 organizace. Nap\u0159\u00edklad po\u0161lete sv\u00fdm podporovatel\u016fm a odb\u011bratel\u016fm pl\u00e1n na den Giving Tuesday. Dostanou personalizovan\u00e9 p\u0159ipomenut\u00ed v kalend\u00e1\u0159i na den darov\u00e1n\u00ed. Vysv\u011btlete jim p\u0159esn\u00e9 kroky, jak darovat na Giving Tuesday.<\/p>\n<p>B\u011bhem va\u0161\u00ed kampan\u011b po\u0161lete s\u00e9rii e-mail\u016f, abyste vybudovali o\u010dek\u00e1v\u00e1n\u00ed. Sd\u00edlejte v e-mailech n\u011bco kreativn\u00edho a nov\u00e9ho a neust\u00e1le p\u0159id\u00e1vejte hodnotu a pozornost k va\u0161\u00ed v\u011bci \u2013 odpo\u010d\u00edt\u00e1v\u00e1n\u00ed do dne Giving Tuesday.<\/p>\n<p>Pokud stoj\u00edte za p\u0159esv\u011bd\u010div\u00fdm c\u00edlem, zva\u017ete uspo\u0159\u00e1d\u00e1n\u00ed virtu\u00e1ln\u00edho shrom\u00e1\u017ed\u011bn\u00ed, abyste vytvo\u0159ili siln\u00fd pohyb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-226580 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-Creative.jpg\/w=600\" alt=\"Giving Tuesday - Creative\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-Creative.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-Creative.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-Creative.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-Creative.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-Creative.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-Creative.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-Creative.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-Creative.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-Creative.jpg\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_V_den_D\"><\/span>6. V den D<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Je den Giving Tuesday! Nyn\u00ed je \u010das se pln\u011b zapojit. Napi\u0161te p\u0159\u00edsp\u011bvek toho r\u00e1na na Facebook, Twitter, LinkedIn a Instagram. Po\u0161lete e-mail o p\u016flnoci s urgentn\u00edm p\u0159edm\u011btem, aby ho no\u010dn\u00ed pt\u00e1ci obdr\u017eeli okam\u017eit\u011b a rann\u00ed pt\u00e1\u010data, jakmile se probud\u00ed.<\/p>\n<p>P\u0159isp\u00edvejte na Twitteru n\u011bkolikr\u00e1t \u2013 pamatujte, \u017ee je to 6 000 tweet\u016f za sekundu! Nechcete se ztratit v mo\u0159i tweet\u016f. Ujist\u011bte se, \u017ee ka\u017ed\u00fd p\u0159\u00edsp\u011bvek je m\u00edrn\u011b odli\u0161n\u00fd.<\/p>\n<ul>\n<li>M\u016f\u017ee pomoci zahrnout jin\u00fd brandov\u00fd obr\u00e1zek. Tak\u00e9 m\u016f\u017eete retweetovat jin\u00e9 neziskov\u00e9 organizace, zm\u00ednky o va\u0161\u00ed organizaci a zaj\u00edmav\u00e9 \u010dl\u00e1nky o posl\u00e1n\u00ed va\u0161\u00ed neziskovky.<\/li>\n<li>V ka\u017ed\u00e9m tweetu hovo\u0159te o r\u016fzn\u00fdch aspektech va\u0161\u00ed pr\u00e1ce. Je z\u00e1sadn\u00ed sd\u00edlet dopad, kter\u00fd va\u0161e neziskov\u00e1 organizace m\u00e1, a v\u00e1\u0161 vliv na komunitu. Nyn\u00ed je \u010das uk\u00e1zat, co d\u011bl\u00e1te.<\/li>\n<\/ul>\n<p>Propojte sv\u016fj Facebook s Instagramem, abyste se objevili na obou platform\u00e1ch, kdy\u017e zve\u0159ejn\u00edte p\u0159\u00edb\u011bhy. T\u00edmto zp\u016fsobem budete muset zve\u0159ejnit pouze jednou nebo dvakr\u00e1t (maxim\u00e1ln\u011b) na t\u011bchto dvou m\u00e9di\u00edch.<\/p>\n<p>Z\u00fa\u010dastn\u011bte se \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed na r\u016fzn\u00fdch soci\u00e1ln\u00edch m\u00e9di\u00edch, hovo\u0159te o sv\u00e9 pr\u00e1ci z minul\u00e9ho roku, o nejv\u00fdznamn\u011bj\u0161\u00edch momentech a dopadu va\u0161ich snah a p\u0159ineste nejzaj\u00edmav\u011bj\u0161\u00ed t\u00e9mata a ot\u00e1zky pro poutav\u00e9 \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed. Diskutujte o tom, jak se va\u0161e neziskovka vyrovn\u00e1v\u00e1 s n\u00e1sledky Covid-19. Sd\u00edlejte inspiruj\u00edc\u00ed zp\u016fsoby, jak va\u0161e t\u00fdm a organizace bojovali za dosa\u017een\u00ed c\u00edl\u016f letos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-226574 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-WhyDonate.jpg\/w=600\" alt=\"GivingTuesday - The Joy Of Giving\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-WhyDonate.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-WhyDonate.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-WhyDonate.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-WhyDonate.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-WhyDonate.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-WhyDonate.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-WhyDonate.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-WhyDonate.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2020\/12\/Giving-Tuesday-WhyDonate.jpg\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"7_Nasledne_kroky_den_pote\"><\/span>7. N\u00e1sledn\u00e9 kroky den pot\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dok\u00e1zali jste to! Z\u00edskali jste dary, na\u0161li potenci\u00e1ln\u00ed p\u0159isp\u011bvatele a spojili se s komunitou.<\/p>\n<p>Nezapome\u0148te po 24 hodin\u00e1ch poslat e-mail. D\u011bkujte lidem na va\u0161em seznamu e-mail\u016f co nejv\u00edce &#8211; pokud m\u00e1te statistiky za dan\u00fd den, p\u0159idejte je do sv\u00e9ho e-mailu. Pokud se stalo n\u011bco pozoruhodn\u00e9ho, m\u011bli byste samoz\u0159ejm\u011b tyto ud\u00e1losti tak\u00e9 zm\u00ednit. Je d\u016fle\u017eit\u00e9 sd\u00edlet, jak vyu\u017eijete tyto dary k zv\u00fd\u0161en\u00ed dopadu a sd\u00edlet o\u010dek\u00e1van\u00e9 v\u00fdsledky, va\u0161i misi a c\u00edl dopadu.<\/p>\n<p>Bylo by nejlep\u0161\u00ed, kdybyste tak\u00e9 vyj\u00e1d\u0159ili svou vd\u011b\u010dnost na soci\u00e1ln\u00edch m\u00e9di\u00edch. Vytvo\u0159te vl\u00e1kno na Twitteru, abyste m\u011bli prostor ps\u00e1t, co chcete, vytvo\u0159te chytlav\u00fd popis na Instagramu pro kr\u00e1sn\u00fd obr\u00e1zek, napi\u0161te del\u0161\u00ed p\u0159\u00edsp\u011bvek s \u00fasp\u011bchy na Facebooku a p\u0159idejte odkaz na dokon\u010denou sb\u00edrku na LinkedIn. Chcete oslovit v\u0161echny.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"7_Kapitoly_pro_socialni_media_k_GivingTuesday_ktere_muzete_pouzit\"><\/span><span style=\"font-weight: 400;\">7 Kapitoly pro soci\u00e1ln\u00ed m\u00e9dia k GivingTuesday, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zde je n\u011bkolik popis\u016f pro soci\u00e1ln\u00ed m\u00e9dia k Giving Tuesday, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt k propagaci Giving Tuesday:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">&#8220; P\u0159ipojte se k celosv\u011btov\u00e9mu hnut\u00ed d\u00e1vat zp\u011bt v tomto #GivingTuesday! Spole\u010dn\u011b m\u016f\u017eeme ud\u011blat rozd\u00edl v na\u0161ich komunit\u00e1ch a po cel\u00e9m sv\u011bt\u011b.&#8220;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">&#8222;Roz\u0161i\u0159te trochu l\u00e1sky v tomto #GivingTuesday t\u00edm, \u017ee darujete na v\u011bc, na kter\u00e9 v\u00e1m z\u00e1le\u017e\u00ed. Ka\u017ed\u00fd p\u0159\u00edsp\u011bvek se po\u010d\u00edt\u00e1!&#8220;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">&#8222;Dnes oslavme \u0161t\u011bdrost a laskavost. \u0160\u0165astn\u00fd #GivingTuesday, poj\u010fme spole\u010dn\u011b vytvo\u0159it pozitivn\u00ed dopad!&#8220;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">&#8222;V tento #GivingTuesday se zavazujeme podporovat p\u0159\u00ed\u010diny, kter\u00fdm v\u011b\u0159\u00edme, a d\u00e1vat zp\u011bt na\u0161im komunit\u00e1m.&#8220;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">&#8222;Sv\u011bt by mohl pot\u0159ebovat o n\u011bco v\u00edce laskavosti a \u0161t\u011bdrosti. P\u0159ipojte se k n\u00e1m v podpo\u0159e v\u011bci bl\u00edzk\u00e9 va\u0161emu srdci v tomto #GivingTuesday.&#8220;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">&#8222;V tento #GivingTuesday doka\u017eme lidstv\u00ed.&#8220;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">&#8222;Co jsme ud\u011blali pro sebe, zem\u0159e s n\u00e1mi, ale co jsme ud\u011blali pro druh\u00e9, z\u016fstane nav\u017edy nesmrteln\u00e9. Tento #GivingTuesday si pod\u00e1me pomocnou ruku spole\u010dn\u011b.&#8220;<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zakonceni\"><\/span>Zakon\u010den\u00ed!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GivingTuesday je kl\u00ed\u010dov\u00fd pro neziskov\u00e9 organizace, proto vyu\u017eijte ka\u017ed\u00fd aspekt v\u0161ech dostupn\u00fdch platforem. Ur\u010dit\u011b z\u00edsk\u00e1te dary, zv\u00fd\u0161\u00edte pov\u011bdom\u00ed o va\u0161\u00ed organizaci a spoj\u00edte se s ostatn\u00edmi. Existuje mnoho zp\u016fsob\u016f, jak zapojit sv\u00e9 sleduj\u00edc\u00ed v tento den a zv\u00fd\u0161it po\u010det follower\u016f. Ud\u011blejte z toho svou nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed oslavu! Za\u010dn\u011bte na webu GivingTuesday.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Odpovedi_na_casto_kladene_otazky_tykajici_se_nastroje_GivingTuesday\"><\/span>Odpov\u011bdi na \u010dasto kladen\u00e9 ot\u00e1zky t\u00fdkaj\u00edc\u00ed se n\u00e1stroje GivingTuesday<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Q_Co_je_nastroj_GivingTuesday_pro_neziskove_organizace\"><\/span><span style=\"font-size: 18pt;\">Q. Co je n\u00e1stroj GivingTuesday pro neziskov\u00e9 organizace?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A. N\u00e1stroj GivingTuesday pro neziskov\u00e9 organizace je komplexn\u00ed pr\u016fvodce, kter\u00fd poskytuje tipy a zdroje, kter\u00e9 pomohou neziskov\u00fdm organizac\u00edm napl\u00e1novat a uskute\u010dnit \u00fasp\u011b\u0161nou kampa\u0148 GivingTuesday.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Co_je_zahrnuto_v_nastroji_GivingTuesday_pro_neziskove_organizace\"><\/span><span style=\"font-size: 18pt;\">Q. Co je zahrnuto v n\u00e1stroji GivingTuesday pro neziskov\u00e9 organizace?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A. N\u00e1stroj zahrnuje informace o nastavov\u00e1n\u00ed c\u00edl\u016f fundraisingu, vytv\u00e1\u0159en\u00ed strategie pro soci\u00e1ln\u00ed m\u00e9dia, zapojen\u00ed d\u00e1rc\u016f a m\u011b\u0159en\u00ed \u00fasp\u011b\u0161nosti va\u0161\u00ed kampan\u011b. Tak\u00e9 poskytuje vzorov\u00e9 \u0161ablony e-mail\u016f, grafiku pro soci\u00e1ln\u00ed m\u00e9dia a dal\u0161\u00ed zdroje, kter\u00e9 v\u00e1m pomohou propagovat va\u0161i kampa\u0148.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Jak_mohu_ziskat_pristup_k_nastroji_GivingTuesday_pro_neziskove_organizace\"><\/span><span style=\"font-size: 18pt;\">Q. Jak mohu z\u00edskat p\u0159\u00edstup k n\u00e1stroji GivingTuesday pro neziskov\u00e9 organizace?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A. K n\u00e1stroji se m\u016f\u017eete dostat n\u00e1v\u0161t\u011bvou webov\u00e9 str\u00e1nky GivingTuesday a p\u0159ihl\u00e1\u0161en\u00edm se k jejich e-mailov\u00e9mu seznamu. N\u00e1stroj v\u00e1m bude zasl\u00e1n do va\u0161\u00ed e-mailov\u00e9 schr\u00e1nky.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co je GivingTuesday? GivingTuesday, zalo\u017een\u00fd v roce 2012, je celosv\u011btov\u00fd den laskavosti, \u0161t\u011bdrosti a solidarity na podporu neziskov\u00fdch organizac\u00ed v komunit\u011b. Tento den se vyvinul z jednoduch\u00e9ho konceptu na ka\u017edoro\u010dn\u00ed oslavu, kter\u00e9 se \u00fa\u010dastn\u00ed miliony lid\u00ed po cel\u00e9m sv\u011bt\u011b. GivingTuesday je ide\u00e1ln\u00edm \u010dasem pro neziskov\u00e9 organizace, aby se p\u0159ipravily a spustily online fundraisingovou kampa\u0148, kter\u00e1&#8230;<\/p>\n","protected":false},"author":1,"featured_media":377133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11578],"tags":[16979,16965,20554,16964,20552,20555,16978,20557,20560,20553,20558,20559,20556],"class_list":["post-376958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs","tag-givingtuesday-2024","tag-co-je-darovaci-utery","tag-co-je-giving-tuesday","tag-darcovske-utery","tag-darujte-v-den-givingtuesday","tag-dary-na-utery-e-maily","tag-givingtuesday-cs","tag-napady-na-dary-na-utery-pro-neziskove-organizace","tag-napady-na-propagaci-daru-na-utery","tag-nastroj-pro-giving-tuesday","tag-nastroj-pro-socialni-media-na-dary-na-utery","tag-popisky-na-socialni-media-pro-dary-na-utery","tag-sada-nastroju-socialnich-medii-pro-neziskove-organizace"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/376958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=376958"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/376958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/377133"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=376958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=376958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=376958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}