{"id":381005,"date":"2024-12-16T09:49:39","date_gmt":"2024-12-16T08:49:39","guid":{"rendered":"https:\/\/whydonate.com\/?p=381005"},"modified":"2024-12-16T12:03:11","modified_gmt":"2024-12-16T11:03:11","slug":"zvysit-darcovska-loajalita","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/","title":{"rendered":"5 Nejlep\u0161\u00edch Postup\u016f Pro Udr\u017een\u00ed D\u00e1rcovsk\u00e1 Loajalita"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#Co_Jsou_Programy_Darcovska_Loajalita\" >Co Jsou Programy D\u00e1rcovsk\u00e1 Loajalita?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#Udrzeni_Darcu_VS_Darcovska_Loajalita\" >Udr\u017een\u00ed D\u00e1rc\u016f VS. D\u00e1rcovsk\u00e1 Loajalita<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#5_Zpusobu_Jak_Zvysit_Darcovska_Loajalita\" >5 Zp\u016fsob\u016f, Jak Zv\u00fd\u0161it D\u00e1rcovsk\u00e1 Loajalita<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#1_Udrzujte_Dobre_Vztahy_S_Darci\" >1. Udr\u017eujte Dobr\u00e9 Vztahy S D\u00e1rci<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#2_Vyznam_Zapojeni_Darcu\" >2. V\u00fdznam Zapojen\u00ed D\u00e1rc\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#3_Jasna_Komunikace_Je_Klicova\" >3. Jasn\u00e1 Komunikace Je Kl\u00ed\u010dov\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#4_Pouzivejte_Softwarove_Programy_Pro_Spravu_Daru\" >4. Pou\u017e\u00edvejte Softwarov\u00e9 Programy Pro Spr\u00e1vu Dar\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#5_Vzdy_Vzdy_Vyjadrujte_Svou_Vdecnost\" >5. V\u017edy, V\u017edy Vyjad\u0159ujte Svou Vd\u011b\u010dnost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#Odpovedi_Na_Caste_Otazky_Tykajici_Se_Darcovske_Loajality\" >Odpov\u011bdi Na Cast\u00e9 Ot\u00e1zky T\u00fdkaj\u00edc\u00ed Se D\u00e1rcovsk\u00e9 Loajality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#Q_Jak_budovat_vztah_s_darci\" >Q. Jak budovat vztah s d\u00e1rci?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/cs\/blog\/zvysit-darcovska-loajalita\/#Q_Jake_jsou_cile_vztahu_s_darci\" >Q. Jak\u00e9 jsou c\u00edle vztah\u016f s d\u00e1rci?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_Jsou_Programy_Darcovska_Loajalita\"><\/span>Co Jsou Programy <span>D\u00e1rcovsk\u00e1 Loajalita<\/span>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Programy d<span>\u00e1rcovsk\u00e1 loajalita<\/span> jsou strategie zam\u011b\u0159en\u00e9 na p\u0159il\u00e1k\u00e1n\u00ed potenci\u00e1ln\u00edch d\u00e1rc\u016f a zv\u00fd\u0161en\u00ed m\u00edry udr\u017een\u00ed d\u00e1rc\u016f pro<a href=\"https:\/\/whydonate.com\/cs\/\"> fundraisingov\u00e9<\/a> kampan\u011b. Vzhledem k rostouc\u00edmu po\u010dtu organizac\u00ed, kter\u00e9 p\u0159em\u00fd\u0161lej\u00ed, jak odm\u011bnit a motivovat sv\u00e9 d\u00e1rce, mnoh\u00e9 z nich nyn\u00ed investuj\u00ed do program\u016f zam\u011b\u0159en\u00fdch na d<span>\u00e1rcovsk\u00e1 loajalita<\/span> .<\/p>\n<p>P\u0159ed zaveden\u00edm <a href=\"https:\/\/cs.wikipedia.org\/wiki\/V%C4%9Brnostn%C3%AD_program\" target=\"_blank\" rel=\"noopener\">programu d\u00e1rcovsk\u00e9 loajality<\/a> by organizace m\u011bly zn\u00e1t v\u0161echny detaily, v\u010detn\u011b toho, jak naj\u00edt nov\u00e9 d\u00e1rce a z\u00e1rove\u0148 udr\u017eet ty st\u00e1vaj\u00edc\u00ed.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Udrzeni_Darcu_VS_Darcovska_Loajalita\"><\/span>Udr\u017een\u00ed D\u00e1rc\u016f VS. D\u00e1rcovsk\u00e1 Loajalita<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\u010dkoli udr\u017een\u00ed d\u00e1rc\u016f a d<span>\u00e1rcovsk\u00e1 loajalita<\/span> zn\u011bj\u00ed odli\u0161n\u011b, ob\u011b maj\u00ed stejn\u00fd c\u00edl \u2013 udr\u017eet vztah s d\u00e1rcem. Nam\u00edsto zam\u011b\u0159en\u00ed na samotn\u00e9 udr\u017een\u00ed je v\u0161ak d\u016fle\u017eit\u00e9 kl\u00e1st d\u016fraz na budov\u00e1n\u00ed loaj\u00e1ln\u00ed z\u00e1kladny d\u00e1rc\u016f.<\/p>\n<p>D\u016fvodem je to, \u017ee i kdy\u017e od nich nemus\u00edte z\u00edskat dal\u0161\u00ed velk\u00fd dar, st\u00e1le jsou pro va\u0161i organizaci d\u016fle\u017eit\u00ed. Ukazujete jim, \u017ee v\u00e1m na nich z\u00e1le\u017e\u00ed a \u017ee jste odhodl\u00e1ni podporovat jejich dlouhodobou spolupr\u00e1ci.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-233921 size-us_600_0\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-600x400.png\" alt=\"D\u00e1rcovsk\u00e1 loajalita\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-600x400.png 600w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-300x200.png 300w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-1024x683.png 1024w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-45x30.png 45w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-250x167.png 250w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-450x300.png 450w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-64x43.png 64w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-350x233.png 350w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty.png 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"5_Zpusobu_Jak_Zvysit_Darcovska_Loajalita\"><\/span>5 Zp\u016fsob\u016f, Jak Zv\u00fd\u0161it D<span>\u00e1rcovsk\u00e1 Loajalita<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f, kter\u00e9 neziskov\u00e1 organizace mus\u00ed zv\u00e1\u017eit p\u0159i budov\u00e1n\u00ed d<span>\u00e1rcovsk\u00e1 loajalita<\/span> , je p\u0159\u00edstup k jednotliv\u00fdm d\u00e1rc\u016fm jako k jedine\u010dn\u00fdm osobnostem. D\u00edky tomu se budou c\u00edtit cen\u011bn\u00ed a sou\u010d\u00e1st\u00ed organizace.<\/p>\n<p>V\u00fdsledkem je, \u017ee se v\u00edce zapojuj\u00ed a maj\u00ed v\u011bt\u0161\u00ed motivaci p\u0159isp\u00edvat. Krom\u011b loajality v\u016f\u010di organizaci maj\u00ed d\u00e1rci, kte\u0159\u00ed jsou z\u00e1rove\u0148 dobrovoln\u00edky a obh\u00e1jci, v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee z\u016fstanou s organizac\u00ed dlouhodob\u011b.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Udrzujte_Dobre_Vztahy_S_Darci\"><\/span><span style=\"font-weight: 400;\">1. Udr\u017eujte Dobr\u00e9 Vztahy S D\u00e1rci<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Porozum\u011bn\u00ed c\u00edl\u016fm va\u0161ich d\u00e1rc\u016f je kl\u00ed\u010dov\u00e9 k zaji\u0161t\u011bn\u00ed toho, aby i nad\u00e1le podporovali va\u0161i organizaci. D\u00e1rci p\u0159isp\u00edvaj\u00ed z r\u016fzn\u00fdch d\u016fvod\u016f, nap\u0159\u00edklad kv\u016fli sv\u00e9 v\u00e1\u0161ni pro danou v\u011bc nebo z obecn\u00e9 filantropick\u00e9 aktivity. Dobr\u00e9 pochopen\u00ed t\u011bchto hodnot v\u00e1m umo\u017en\u00ed p\u0159izp\u016fsobit se jejich pot\u0159eb\u00e1m a zajistit, aby se k v\u00e1m vraceli.<\/p>\n<p>Je d\u016fle\u017eit\u00e9 poskytovat d\u00e1rc\u016fm aktu\u00e1ln\u00ed informace o sb\u00edrk\u00e1ch a uk\u00e1zat jim, jak jejich p\u0159\u00edsp\u011bvek n\u011bco zm\u011bnil. Udr\u017eov\u00e1n\u00ed pevn\u00e9ho vztahu s va\u0161imi st\u00e1vaj\u00edc\u00edmi d\u00e1rci by m\u011blo b\u00fdt hlavn\u00edm mottem v\u0161ech fundraisingov\u00fdch strategi\u00ed organizace. Fundraise\u0159i mus\u00ed d\u016fkladn\u011b komunikovat se sv\u00fdmi d\u00e1rci a vyjad\u0159ovat vd\u011b\u010dnost za jejich p\u0159\u00edsp\u011bvky.<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-233927 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=600\" alt=\"D\u00e1rcovsk\u00e9 vztahy \" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Vyznam_Zapojeni_Darcu\"><\/span><span style=\"font-weight: 400;\">2. V\u00fdznam Zapojen\u00ed D\u00e1rc\u016f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pro zv\u00fd\u0161en\u00ed d<span>\u00e1rcovsk\u00e1 loajalita<\/span> je zapojen\u00ed d\u00e1rc\u016f naprosto nezbytn\u00e9. Organizace mus\u00ed nav\u00e1zat siln\u00fd vztah se sv\u00fdmi d\u00e1rci, aby zajistily jejich skute\u010dn\u00fd z\u00e1jem o \u00fasp\u011bch organizace. To umo\u017en\u00ed d\u00e1rc\u016fm p\u0159isp\u00edvat v\u00edce finan\u010dn\u00edmi prost\u0159edky a v\u00edce se zapojovat do \u010dinnost\u00ed organizace.<\/p>\n<p>Programy d<span>\u00e1rcovsk\u00e1 loajalita<\/span> by m\u011bly b\u00fdt zav\u00e1d\u011bny tak, aby prosp\u00edvaly jak organizaci, tak d\u00e1rc\u016fm. Program d<span>\u00e1rcovsk\u00e1 loajalita<\/span> zajist\u00ed pr\u00e9miov\u00fd servis pro d\u00e1rce, zahrnuj\u00edc\u00ed ve\u0161ker\u00e9 aktivity, komunikaci a informace o budouc\u00edch kampan\u00edch.<\/p>\n<p>Pro udr\u017een\u00ed d\u00e1rc\u016f je d\u016fle\u017eit\u00e9 porozum\u011bt jejich demografii. Nap\u0159\u00edklad star\u0161\u00ed d\u00e1rci maj\u00ed tendenci p\u0159isp\u00edvat v\u011bt\u0161\u00edmi \u010d\u00e1stkami, zat\u00edmco mlad\u0161\u00ed d\u00e1rci \u010dasto podporuj\u00ed v\u00edce organizac\u00ed sou\u010dasn\u011b. Lid\u00e9 z r\u016fzn\u00fdch generac\u00ed maj\u00ed tak\u00e9 r\u016fzn\u00e9 d\u016fvody, pro\u010d daruj\u00ed.<\/p>\n<p>Organizace by m\u011bly \u010das od \u010dasu po\u0159\u00e1dat interaktivn\u00ed akce, kter\u00e9 zaujmou d\u00e1rce a povzbud\u00ed jejich z\u00e1jem o specifick\u00e1 t\u00e9mata spojen\u00e1 s organizac\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Jasna_Komunikace_Je_Klicova\"><\/span><span style=\"font-weight: 400;\">3. Jasn\u00e1 Komunikace Je Kl\u00ed\u010dov\u00e1<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pro dosa\u017een\u00ed \u00fasp\u011b\u0161n\u00e9 m\u00edry udr\u017een\u00ed d\u00e1rc\u016f je nezbytn\u011b nutn\u00e9 zajistit jasnou komunikaci se v\u0161emi loaj\u00e1ln\u00edmi d\u00e1rci, a\u0165 u\u017e jde o st\u00e1vaj\u00edc\u00ed, opakuj\u00edc\u00ed se nebo potenci\u00e1ln\u00ed d\u00e1rce. Pro n\u011bkoho, kdo si ud\u011bl\u00e1 \u010das na pochopen\u00ed motivace organizace a daruje sv\u00e9 t\u011b\u017ece vyd\u011blan\u00e9 pen\u00edze bez ot\u00e1zek, by m\u011blo b\u00fdt povinnost\u00ed organizace poskytnout naprostou jasnost ohledn\u011b vyu\u017eit\u00ed t\u011bchto p\u0159\u00edsp\u011bvk\u016f.<\/p>\n<p>Organizace by m\u011bly pravideln\u011b kontaktovat sv\u00e9 d\u00e1rce telefonicky, aby pochopily jejich z\u00e1jmy a poskytly odpov\u011bdi na p\u0159\u00edpadn\u00e9 ot\u00e1zky. Podobn\u011b by m\u011bly b\u00fdt p\u0159edem zas\u00edl\u00e1ny n\u00e1sledn\u00e9 e-maily a newslettery o nadch\u00e1zej\u00edc\u00edch akc\u00edch nebo sv\u00e1te\u010dn\u00edch aktivit\u00e1ch, aby se zlep\u0161ila d<span>\u00e1rcovsk\u00e1 loajalita<\/span>.<\/p>\n<p>Krom\u011b tradi\u010dn\u00ed komunikace existuj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, kde mohou organizace zapojit sv\u00e9 d\u0159\u00edv\u011bj\u0161\u00ed d\u00e1rce a loaj\u00e1ln\u00ed podporovatele prost\u0159ednictv\u00edm r\u016fzn\u00fdch z\u00e1bavn\u00fdch aktivit. Soci\u00e1ln\u00ed m\u00e9dia zahrnuj\u00ed \u0161irok\u00e9 publikum a mohou ovlivnit mnoho budouc\u00edch dar\u016f.<\/p>\n<p>Zajist\u011bte, aby va\u0161e webov\u00e9 str\u00e1nky, z\u00e1kaznick\u00fd servis a str\u00e1nky na soci\u00e1ln\u00edch s\u00edt\u00edch byly vybaveny modern\u00edmi n\u00e1stroji, jako jsou darovac\u00ed formul\u00e1\u0159e nebo <a href=\"https:\/\/whydonate.com\/cs\/darovaci-qr-kod\/\">QR k\u00f3dy pro dary<\/a>, abyste z\u016fstali konkurenceschopn\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Pouzivejte_Softwarove_Programy_Pro_Spravu_Daru\"><\/span><span style=\"font-weight: 400;\">4. Pou\u017e\u00edvejte Softwarov\u00e9 Programy Pro Spr\u00e1vu Dar\u016f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Software pro spr\u00e1vu dar\u016f je n\u00e1stroj, kter\u00fd umo\u017e\u0148uje neziskov\u00fdm organizac\u00edm a charit\u00e1m spravovat jejich dary a vztahy s podporovateli. Pom\u00e1h\u00e1 sledovat dary a prov\u00e1d\u011bt segmentaci d\u00e1rc\u016f.<\/p>\n<p>S pomoc\u00ed softwaru pro spr\u00e1vu dar\u016f je snadn\u00e9 udr\u017eovat kvalitn\u00ed datab\u00e1zi d\u00e1rc\u016f. Neziskov\u00e9 organizace mohou snadno p\u0159istupovat ke v\u0161em \u00fadaj\u016fm o darech na jednom m\u00edst\u011b. Software jim pom\u00e1h\u00e1 zlep\u0161ovat vztahy s d\u00e1rci a sledovat jejich fundraisingov\u00e9 aktivity.<\/p>\n<p>Hlavn\u00ed v\u00fdhodou softwaru pro spr\u00e1vu dar\u016f v neziskov\u00e9m sv\u011bt\u011b je, \u017ee jej m\u016f\u017ee pou\u017e\u00edvat jedin\u00e1 osoba k omezen\u00e9mu po\u010dtu operac\u00ed. T\u00edm se eliminuje pot\u0159eba v\u00edce lid\u00ed na udr\u017eov\u00e1n\u00ed kvalitn\u00ed datab\u00e1ze s p\u0159\u00edjemnou zku\u0161enost\u00ed pro d\u00e1rce. Nav\u00edc lze software pou\u017e\u00edt ke sledov\u00e1n\u00ed v\u0161ech detail\u016f spojen\u00fdch s ur\u010ditou transakc\u00ed nebo d\u00e1rcem. D\u00edky t\u011bmto n\u00e1stroj\u016fm lze udr\u017eet d\u00e1rce bez nadm\u011brn\u00e9ho pracovn\u00edho zat\u00ed\u017een\u00ed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-233933 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=600\" alt=\"Zvy\u0161te v\u011brnost d\u00e1rc\u016f \" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Vzdy_Vzdy_Vyjadrujte_Svou_Vdecnost\"><\/span><span style=\"font-weight: 400;\">5. V\u017edy, V\u017edy Vyjad\u0159ujte Svou Vd\u011b\u010dnost<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V oblasti <a href=\"https:\/\/whydonate.com\/cs\/\">crowdfundingu<\/a> si lid\u00e9 navz\u00e1jem pom\u00e1haj\u00ed v dob\u00e1ch pot\u0159eby. Existuje mnoho situac\u00ed, kdy lid\u00e9 pot\u0159ebuj\u00ed finan\u010dn\u00ed podporu, nap\u0159\u00edklad p\u0159i spln\u011bn\u00ed posledn\u00edho p\u0159\u00e1n\u00ed nebo p\u0159i \u017eivot ohro\u017euj\u00edc\u00ed nemoci. Stejn\u011b tak jsou zde jednotlivci, kte\u0159\u00ed pot\u0159ebuj\u00ed pomoc se sv\u00fdmi za\u010d\u00ednaj\u00edc\u00edmi podniky nebo vzd\u011bl\u00e1n\u00edm.<\/p>\n<p>V\u00e1\u0161 p\u0159\u00edstup k fundraisingu m\u016f\u017ee tak\u00e9 odr\u00e1\u017eet etiku va\u0161\u00ed organizace. Jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f p\u0159i vyjad\u0159ov\u00e1n\u00ed vd\u011b\u010dnosti je zp\u016fsob, jak\u00fdm m\u016f\u017eete projevit sv\u00e9 ocen\u011bn\u00ed v\u016f\u010di d\u00e1rc\u016fm. Bu\u010fte vd\u011b\u010dn\u00ed v\u0161em d\u00e1rc\u016fm za jejich cenn\u00fd \u010das a za jejich \u0161t\u011bdr\u00e9 p\u0159\u00edsp\u011bvky na jakoukoli v\u011bc.<\/p>\n<p>Budov\u00e1n\u00ed d<span>\u00e1rcovsk\u00e1 loajalita<\/span> je z\u00e1sadn\u00edm krokem pro v\u0161echny neziskov\u00e9 organizace a m\u011blo by b\u00fdt prov\u00e1d\u011bno moud\u0159e a chytr\u00fdm zp\u016fsobem.<\/p>\n<p>Najd\u011bte si \u0161ablonu d\u011bkovn\u00e9ho dopisu, abyste m\u011bli v\u017edy spr\u00e1vn\u00e1 slova k vyj\u00e1d\u0159en\u00ed sv\u00fdch d\u00edk\u016f v\u011brn\u00fdm d\u00e1rc\u016fm.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-233939 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=600\" alt=\"Increase donor loyalty\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Naj\u00edt d\u00e1rce v t\u011b\u017ek\u00fdch \u010dasech m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e9, ale je stejn\u011b d\u016fle\u017eit\u00e9 zajistit, aby lid\u00e9, kte\u0159\u00ed v\u00e1m daruj\u00ed pen\u00edze, nad\u00e1le podporovali va\u0161i v\u011bc a pravideln\u011b se k v\u00e1m vraceli s opakovan\u00fdmi dary. Ne\u017e zah\u00e1j\u00edte fundraisingovou kampa\u0148, ujist\u011bte se, \u017ee nezneu\u017e\u00edv\u00e1te jejich \u0161t\u011bdrost.<\/p>\n<p>Jako p\u0159edn\u00ed <a href=\"https:\/\/whydonate.com\/cs\/\">online platforma<\/a> pro fundraising si WhyDonate uv\u011bdomuje, jak d\u016fle\u017eit\u00e9 je m\u00edt nejlep\u0161\u00ed fundraisingov\u00e9 praktiky. Proto jsme zvolili \u0161pi\u010dkov\u00fd software, kter\u00fd v\u00e1m pom\u016f\u017ee spravovat va\u0161e dary. D\u00edky t\u00e9to platform\u011b m\u016f\u017eete snadno naj\u00edt a nav\u00e1zat kontakt s ide\u00e1ln\u00edmi potenci\u00e1ln\u00edmi d\u00e1rci pro va\u0161i v\u011bc. Je tak\u00e9 d\u016fle\u017eit\u00e9 projevovat d\u00e1rc\u016fm pot\u0159ebn\u00fd respekt a zajistit jim naprostou jasnost.<\/p>\n<p>Pro bezprobl\u00e9movou crowdfundingovou zku\u0161enost je WhyDonate vybaveno skv\u011bl\u00fdmi fundraisingov\u00fdmi funkcemi, kter\u00e9 organizac\u00edm pom\u00e1haj\u00ed udr\u017eovat jejich program d\u00e1rcovsk\u00e9 loajality na vysok\u00e9 \u00farovni.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Odpovedi_Na_Caste_Otazky_Tykajici_Se_Darcovske_Loajality\"><\/span>Odpov\u011bdi Na Cast\u00e9 Ot\u00e1zky T\u00fdkaj\u00edc\u00ed Se D\u00e1rcovsk\u00e9 Loajality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Q_Jak_budovat_vztah_s_darci\"><\/span><span style=\"font-size: 18pt;\">Q. Jak budovat vztah s d\u00e1rci?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. Spr\u00e1vn\u00e1 komunikace s d\u00e1rci m\u016f\u017ee pos\u00edlit vztah mezi d\u00e1rci a organizacemi. Zahrnuje to pravidelnou komunikaci prost\u0159ednictv\u00edm n\u00e1sledn\u00fdch kontakt\u016f, up\u0159\u00edmn\u00e9 rozhovory o kampan\u00edch a darech, rychl\u00e9 odpov\u011bdi na jejich dotazy a pod\u011bkov\u00e1n\u00ed d\u00e1rc\u016fm za jejich laskav\u00e1 gesta.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Jake_jsou_cile_vztahu_s_darci\"><\/span><span style=\"font-size: 18pt;\">Q. Jak\u00e9 jsou c\u00edle vztah\u016f s d\u00e1rci?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A. C\u00edlem strategie vztah\u016f s d\u00e1rci je udr\u017eet a p\u0159il\u00e1kat sou\u010dasn\u00e9 d\u00e1rce a z\u00e1rove\u0148 z\u00edsk\u00e1vat celo\u017eivotn\u00ed podporovatele, kte\u0159\u00ed ka\u017edoro\u010dn\u011b p\u0159isp\u00edvaj\u00ed na podporu posl\u00e1n\u00ed organizace. To pom\u00e1h\u00e1 posilovat spojen\u00ed mezi organizac\u00ed a jej\u00edmi podporovateli.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co Jsou Programy D\u00e1rcovsk\u00e1 Loajalita? Programy d\u00e1rcovsk\u00e1 loajalita jsou strategie zam\u011b\u0159en\u00e9 na p\u0159il\u00e1k\u00e1n\u00ed potenci\u00e1ln\u00edch d\u00e1rc\u016f a zv\u00fd\u0161en\u00ed m\u00edry udr\u017een\u00ed d\u00e1rc\u016f pro fundraisingov\u00e9 kampan\u011b. Vzhledem k rostouc\u00edmu po\u010dtu organizac\u00ed, kter\u00e9 p\u0159em\u00fd\u0161lej\u00ed, jak odm\u011bnit a motivovat sv\u00e9 d\u00e1rce, mnoh\u00e9 z nich nyn\u00ed investuj\u00ed do program\u016f zam\u011b\u0159en\u00fdch na d\u00e1rcovsk\u00e1 loajalita . P\u0159ed zaveden\u00edm programu d\u00e1rcovsk\u00e9 loajality by organizace&#8230;<\/p>\n","protected":false},"author":28,"featured_media":381088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14103],"tags":[20790,20789,20785,20788,20793,20792,20786,20784,20791,20787],"class_list":["post-381005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dary","tag-darcovska-zkusenost","tag-darcovske-vztahy","tag-darcovsky-vernostni-program","tag-mira-zadrzovani-darcu","tag-opakujici-se-darci","tag-stavajici-darci","tag-vernostni-programy","tag-zadrzovani-darcu","tag-zapojeni-darcu","tag-zvyste-vernost-darcu"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/381005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=381005"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/381005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/381088"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=381005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=381005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=381005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}