{"id":383214,"date":"2025-01-02T10:21:21","date_gmt":"2025-01-02T09:21:21","guid":{"rendered":"https:\/\/whydonate.com\/?p=383214"},"modified":"2025-01-02T11:57:37","modified_gmt":"2025-01-02T10:57:37","slug":"statistiky-peer-to-peer-fundraisingu","status":"publish","type":"post","link":"https:\/\/whydonate.com\/cs\/blog\/statistiky-peer-to-peer-fundraisingu\/","title":{"rendered":"Statistiky Peer-to-Peer Fundraisingu Pro Neziskov\u00e9 Organizace"},"content":{"rendered":"<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0\">\n<div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">Zde si vysv\u011btl\u00edme z\u00e1klady peer-to-peer fundraisingu a projdeme si statistiky <a href=\"https:\/\/whydonate.com\/cs\/blog\/peer-to-peer-fundraising-crowdfunding\/\">peer-to-peer fundraisingu<\/a>, kter\u00e9 mohou v\u0161em pomoci l\u00e9pe pochopit, jak funguj\u00ed a jak efektivn\u00ed takov\u00e9 sb\u00edrky mohou b\u00fdt, se zam\u011b\u0159en\u00edm na crowdfundingov\u00e9 organizace. Ne\u017e se do toho v\u00edce pono\u0159\u00edme, poj\u010fme zjistit, co to vlastn\u011b peer-to-peer fundraising je a pro\u010d je ned\u00edlnou sou\u010d\u00e1st\u00ed fundraisingu neziskov\u00fdch organizac\u00ed.<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"90ecc58e-1d7c-4c9f-9253-228a4719455f\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>Za\u010dn\u011bte n\u011bco mimo\u0159\u00e1dn\u00e9ho: Spus\u0165te sv\u016fj <a href=\"https:\/\/whydonate.com\/cs\/\">peer-to-peer fundraiser<\/a> je\u0161t\u011b dnes!<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/cs\/blog\/statistiky-peer-to-peer-fundraisingu\/#Co_Je_Peer-to-Peer_Fundraising\" >Co Je Peer-to-Peer Fundraising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/cs\/blog\/statistiky-peer-to-peer-fundraisingu\/#Jak_Funguje_Peer-to-Peer_Fundraising\" >Jak Funguje Peer-to-Peer Fundraising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/cs\/blog\/statistiky-peer-to-peer-fundraisingu\/#Statistiky_Peer-to-Peer_Fundraisingu\" >Statistiky Peer-to-Peer Fundraisingu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/cs\/blog\/statistiky-peer-to-peer-fundraisingu\/#Statistiky_Peer-to-Peer_Fundraisingu_2024_Evropa_a_Spojene_kralovstvi\" >Statistiky Peer-to-Peer Fundraisingu 2024: Evropa a Spojen\u00e9 kr\u00e1lovstv\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/cs\/blog\/statistiky-peer-to-peer-fundraisingu\/#Dalsi_statistiky_Peer-to-Peer_Fundraisingu\" >Dal\u0161\u00ed statistiky Peer-to-Peer Fundraisingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/cs\/blog\/statistiky-peer-to-peer-fundraisingu\/#Dopad_Na_Neziskove_Organizace\" >Dopad Na Neziskov\u00e9 Organizace<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/cs\/blog\/statistiky-peer-to-peer-fundraisingu\/#Vyzvy_A_Prilezitosti_Pro_Neziskove_Organizace\" >V\u00fdzvy A P\u0159\u00edle\u017eitosti Pro Neziskov\u00e9 Organizace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/cs\/blog\/statistiky-peer-to-peer-fundraisingu\/#Dopad_Na_Neziskove_Organizace-2\" >Dopad Na Neziskov\u00e9 Organizace<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/cs\/blog\/statistiky-peer-to-peer-fundraisingu\/#Zaver\" >Z\u00e1v\u011br<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_Je_Peer-to-Peer_Fundraising\"><\/span>Co Je Peer-to-Peer Fundraising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159edstavte si, \u017ee pod\u00e1te pomocnou ruku n\u011bkomu, kdo je v\u00e1m bl\u00edzk\u00fd, i kdy\u017e nem\u016f\u017eete b\u00fdt fyzicky p\u0159\u00edtomni. Peer-to-peer fundraising se objevuje jako p\u016fsobiv\u00fd p\u0159\u00edstup, kter\u00fd motivuje podporovatele charitativn\u00edch projekt\u016f k nez\u00e1visl\u00e9mu z\u00edsk\u00e1v\u00e1n\u00ed finan\u010dn\u00edch prost\u0159edk\u016f. P\u0159edstavte si to jako jedine\u010dnou odno\u017e crowdfunding. M\u00edsto jedn\u00e9 centr\u00e1ln\u00ed platformy pro fundraising si p\u0159edstavte s\u00ed\u0165 individu\u00e1ln\u00edch str\u00e1nek, kde nad\u0161en\u00ed jednotlivci sd\u00edlej\u00ed sv\u00e9 p\u0159\u00edb\u011bhy se sv\u00fdmi bl\u00edzk\u00fdmi. Ka\u017ed\u00e9 euro nebo libra vybran\u00e9 t\u00edmto zp\u016fsobem se st\u00e1v\u00e1 smyslupln\u00fdm p\u0159\u00edsp\u011bvkem neziskov\u00e9 organizaci, \u010d\u00edm\u017e vytv\u00e1\u0159\u00ed skute\u010dn\u00fd dopad.<\/p>\n<p>Na rozd\u00edl od \u0161ir\u0161\u00edho crowdfundingov\u00e9ho p\u0159\u00edstupu, kter\u00fd zahrnuje jednotlivce, firmy i neziskov\u00e9 organizace, peer-to-peer fundraising se p\u0159ev\u00e1\u017en\u011b odehr\u00e1v\u00e1 v oblasti neziskov\u00fdch organizac\u00ed. Tato geni\u00e1ln\u00ed strategie vyu\u017e\u00edv\u00e1 mocn\u00e9 s\u00edt\u011b st\u00e1vaj\u00edc\u00edch d\u00e1rc\u016f a motivuje podporovatele, aby oslovili sv\u016fj bl\u00edzk\u00fd okruh \u2013 a\u0165 u\u017e rodinu, p\u0159\u00e1tele, kolegy nebo zn\u00e1m\u00e9 \u2013 a zajistili p\u0159\u00edsp\u011bvky.<\/p>\n<p>Kouzlo peer-to-peer fundraisingu spo\u010d\u00edv\u00e1 v jeho efektivit\u011b. Stoj\u00ed na z\u00e1kladech existuj\u00edc\u00edch vztah\u016f a vyu\u017e\u00edv\u00e1 loajality oddan\u00fdch d\u00e1rc\u016f neziskov\u00fdch organizac\u00ed. P\u0159idan\u00fd soci\u00e1ln\u00ed d\u016fkaz zvy\u0161uje jeho vliv \u2013 kdy\u017e osobn\u00ed kontakt sd\u00edl\u00ed p\u0159\u00edb\u011bh, d\u016fv\u011bra p\u0159irozen\u011b roste. Zvl\u00e1\u0161t\u011b pak peer-to-peer fundraising \u010dasto souvis\u00ed s konkr\u00e9tn\u00edmi ud\u00e1lostmi, jako jsou povzbuzuj\u00edc\u00ed pochody nebo vzru\u0161uj\u00edc\u00ed maratony, \u010d\u00edm\u017e je\u0161t\u011b v\u00edce zvy\u0161uje sv\u016fj dopad.<\/p>\n<p>P\u0159ijm\u011bte ducha peer-to-peer fundraisingu: kde p\u00e9\u010de p\u0159ekon\u00e1v\u00e1 vzd\u00e1lenosti a ka\u017ed\u00fd sd\u00edlen\u00fd p\u0159\u00edb\u011bh se st\u00e1v\u00e1 maj\u00e1kem nad\u011bje. Spojte se s neziskov\u00fdmi organizacemi, vyu\u017eijte s\u00edlu vztah\u016f a pomozte pozvednout komunity a vytvo\u0159it trval\u00e9 zm\u011bny.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225251 size-us_600_0\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-600x250.png\" alt=\"Peer-to-peer statistiky fundraisingu. Crowdfunding zalo\u017een\u00fd na d\u00e1rcovstv\u00ed \" width=\"600\" height=\"250\" title=\"\" srcset=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-600x250.png 600w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-300x125.png 300w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-1024x427.png 1024w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-72x30.png 72w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-250x104.png 250w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-450x188.png 450w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-64x27.png 64w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-350x146.png 350w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics..png 1238w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Jak_Funguje_Peer-to-Peer_Fundraising\"><\/span>Jak Funguje Peer-to-Peer Fundraising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Neziskov\u00e9 organizace nejprve identifikuj\u00ed projekt, ud\u00e1lost nebo p\u0159\u00ed\u010dinu a ur\u010d\u00ed sv\u00e9 nejv\u00fdznamn\u011bj\u0161\u00ed podporovatele. Pot\u00e9 kontaktuj\u00ed tyto podporovatele a zeptaj\u00ed se jich, zda by se cht\u011bli do fundraisingu zapojit. N\u00e1sledn\u011b organizace pro\u0161kol\u00ed z\u00e1jemce, bu\u010f p\u0159\u00edmo, nebo prost\u0159ednictv\u00edm online manu\u00e1lu. Po tomto \u0161kolen\u00ed si jednotliv\u00ed podporovatel\u00e9 vytvo\u0159\u00ed vlastn\u00ed str\u00e1nky pro fundraising.<\/p>\n<p>Tito fundraise\u0159i pak po\u017e\u00e1daj\u00ed svou rodinu, p\u0159\u00e1tele a soukromou s\u00ed\u0165, aby p\u0159isp\u011bli na jejich individu\u00e1ln\u00ed str\u00e1nky pro fundraising. V\u0161echny prost\u0159edky, kter\u00e9 jednotliv\u00ed fundraise\u0159i z\u00edskaj\u00ed, se pot\u00e9 slou\u010d\u00ed na hlavn\u00ed fundraisingovou str\u00e1nku p\u0159\u00edslu\u0161n\u00e9 neziskov\u00e9 organizace. Neziskov\u00e9 organizace obvykle po\u0159\u00e1daj\u00ed peer-to-peer <a href=\"https:\/\/whydonate.com\/cs\/\">fundraisingov\u00e9 kampan\u011b<\/a> na sv\u00fdch vlastn\u00edch webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225257 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=600\" alt=\"Statistiky peer-to-peer fundraisingu \u2013 crowdfunding \" width=\"600\" height=\"486\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=37 37w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=9999 1141w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Statistiky_Peer-to-Peer_Fundraisingu\"><\/span>Statistiky Peer-to-Peer Fundraisingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nen\u00ed p\u0159ekvapen\u00edm, \u017ee pandemie Covid-19 v letech 2020\u20132021 v\u00fdrazn\u011b zas\u00e1hla v\u0161echny sektory, v\u010detn\u011b sektoru crowdfunding. Za dan\u00fdch okolnost\u00ed utrp\u011bly mnoh\u00e9 neziskov\u00e9 organizace v\u00fdrazn\u00e9 finan\u010dn\u00ed ztr\u00e1ty. Statistiky peer-to-peer fundraisingu mohou uk\u00e1zat, jak hluboce byl crowdfunding b\u011bhem pandemie ovlivn\u011bn. Podle pr\u016fzkumu <a href=\"https:\/\/www.peertopeerforum.com\/fundraising-guides\/peer-to-peer-fundraising-data\/\" target=\"_blank\" rel=\"noopener\">Peer-to-Peer Fundraising Thirty Survey<\/a> klesly p\u0159\u00edjmy z fundraisingu pro 30 nejv\u011bt\u0161\u00edch program\u016f v USA o 33,9 %, tedy o 401,2 milionu dolar\u016f, na 900,1 milionu dolar\u016f, co\u017e p\u0159edstavuje nejv\u011bt\u0161\u00ed meziro\u010dn\u00ed pokles za 15 let existence pr\u016fzkumu.<\/p>\n<p><a href=\"https:\/\/assets-global.website-files.com\/5d6eb414117b673d211598f2\/5de82e1550d3804ce13ddc75_2019-Tech-Report-English.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225263 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=600\" alt=\"Peer-to-peer statistiky fundraisingu \u2013 Evropa \" width=\"600\" height=\"242\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=74 74w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=9999 819w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/a><\/p>\n<p>Statistiky peer-to-peer fundraisingu mohou vysv\u011btlit, pro\u010d je tento zp\u016fsob fundraisingu slo\u017eit\u011bj\u0161\u00ed a vy\u017eaduje v\u00edce \u010dasu a pl\u00e1nov\u00e1n\u00ed. Jeliko\u017e finance budou shroma\u017e\u010fovat va\u0161i podporovatel\u00e9, je nejprve nutn\u00e9 je naj\u00edt a poskytnout jim pot\u0159ebn\u00e9 \u0161kolen\u00ed. Krom\u011b toho by jim m\u011bla b\u00fdt neust\u00e1le k dispozici podpora. Nicm\u00e9n\u011b peer-to-peer fundraising m\u00e1 exponenci\u00e1ln\u00ed efekt \u2013 v\u0161echny individu\u00e1ln\u00ed kampan\u011b va\u0161ich podporovatel\u016f vytv\u00e1\u0159ej\u00ed \u0159et\u011bzovou reakci, kter\u00e1 p\u0159in\u00e1\u0161\u00ed v\u00edce d\u00e1rc\u016f. D\u00edky tomu m\u016f\u017ee peer-to-peer fundraising p\u0159in\u00e9st v\u011bt\u0161\u00ed viditelnost a v\u00edce prost\u0159edk\u016f ne\u017e b\u011b\u017en\u00e1 crowdfundingov\u00e1 kampa\u0148.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Statistiky_Peer-to-Peer_Fundraisingu_2024_Evropa_a_Spojene_kralovstvi\"><\/span>Statistiky Peer-to-Peer Fundraisingu 2024: Evropa a Spojen\u00e9 kr\u00e1lovstv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Trh s n\u00e1stroji pro P2P fundraising v Evrop\u011b a Spojen\u00e9m kr\u00e1lovstv\u00ed se o\u010dek\u00e1v\u00e1, \u017ee v\u00fdrazn\u011b poroste d\u00edky rostouc\u00ed s\u00edti soci\u00e1ln\u00edch m\u00e9di\u00ed a po\u010dtu u\u017eivatel\u016f chytr\u00fdch telefon\u016f.<\/li>\n<li>Severn\u00ed Amerika z\u016fst\u00e1v\u00e1 nejv\u00fdznamn\u011bj\u0161\u00edm tr\u017en\u00edm pod\u00edln\u00edkem.<\/li>\n<li>Mezi v\u00fdznamn\u00e9 glob\u00e1ln\u00ed hr\u00e1\u010de na trhu pat\u0159\u00ed WhyDonate, DonorPerfect, FundRazr, GoFundMe a Classy.<\/li>\n<li>Region by m\u011bl zaznamenat n\u00e1r\u016fst v zav\u00e1d\u011bn\u00ed nov\u00fdch n\u00e1stroj\u016f pro P2P fundraising.<\/li>\n<\/ul>\n<p>Podle<a href=\"https:\/\/www.funraise.org\/techreport\" target=\"_blank\" rel=\"noopener\"> Non-profit Tech for Good: 2019 Global NGO Technology Report<\/a> ukazuj\u00ed statistiky P2P fundraisingu, \u017ee celosv\u011btov\u011b 33 % neziskov\u00fdch organizac\u00ed vyu\u017e\u00edv\u00e1 peer-to-peer fundraising a v roce 2020 se t\u011bchto program\u016f z\u00fa\u010dastnilo 2,2 milionu lid\u00ed (Zdroj: Peer-to-Peer Professional Forum: <a href=\"https:\/\/www.peertopeerforum.com\/research-2012-ptpf-30-results\/\" target=\"_blank\" rel=\"noopener\">Peer-to-Peer Fundraising Thirty<\/a>).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225269 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=600\" alt=\"Peer-to-peer statistiky fundraisingu \" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<p>Dal\u0161\u00ed <a href=\"https:\/\/doublethedonation.com\/nonprofit-fundraising-statistics\/\" target=\"_blank\" rel=\"noopener\">statistika peer-to-peer fundraisingu<\/a> ukazuje, \u017ee nizozemsk\u00e9 peer-to-peer programy nyn\u00ed dominuj\u00ed vzru\u0161uj\u00edc\u00ed akce, kter\u00e9 svou povahou p\u0159itahuj\u00ed malou, ale intenzivn\u00ed skupinu podporovatel\u016f. V roce 2021 byl tak\u00e9 patrn\u00fd r\u016fst v celkov\u00e9m charitativn\u00edm sektoru, co\u017e vysv\u011btluje celkov\u00fd n\u00e1r\u016fst dar\u016f o 4,1 %, p\u0159i\u010dem\u017e 45 % d\u00e1rc\u016f po cel\u00e9m sv\u011bt\u011b je zapojeno do program\u016f pravideln\u00e9ho m\u011bs\u00ed\u010dn\u00edho d\u00e1rcovstv\u00ed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dalsi_statistiky_Peer-to-Peer_Fundraisingu\"><\/span>Dal\u0161\u00ed statistiky Peer-to-Peer Fundraisingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u017deny jsou ochotn\u011bj\u0161\u00ed darovat d\u00edky marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch, zat\u00edmco mu\u017ei \u010dast\u011bji p\u0159isp\u00edvaj\u00ed na z\u00e1klad\u011b e-mailov\u00fdch zpr\u00e1v.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">40 % spole\u010dnost\u00ed z \u017eeb\u0159\u00ed\u010dku Fortune 500 nab\u00edz\u00ed programy grant\u016f pro dobrovoln\u00edky.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Celkov\u00e9 online p\u0159\u00edjmy se za posledn\u00ed rok zv\u00fd\u0161ily o 23 %, oproti p\u0159edchoz\u00edm 15 %.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">31 % d\u00e1rc\u016f po cel\u00e9m sv\u011bt\u011b p\u0159isp\u00edv\u00e1 organizac\u00edm nach\u00e1zej\u00edc\u00edm se mimo jejich zemi bydli\u0161t\u011b.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">92 % osloven\u00fdch vedouc\u00edch pracovn\u00edk\u016f v oblasti lidsk\u00fdch zdroj\u016f souhlas\u00ed s t\u00edm, \u017ee zapojen\u00ed podnikov\u00fdch dovednost\u00ed a odbornosti do neziskov\u00fdch organizac\u00ed m\u016f\u017ee b\u00fdt efektivn\u00edm zp\u016fsobem, jak zlep\u0161it v\u016fd\u010d\u00ed schopnosti a \u0161ir\u0161\u00ed profesn\u00ed dovednosti zam\u011bstnanc\u016f.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/assets-global.website-files.com\/5d6eb414117b673d211598f2\/5de82e1550d3804ce13ddc75_2019-Tech-Report-English.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225275 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=600\" alt=\"Peer-to-peer statistiky fundraisingu \u2013 soci\u00e1ln\u00ed m\u00e9dia \" width=\"600\" height=\"290\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=62 62w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=9999 802w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Dopad_Na_Neziskove_Organizace\"><\/span>Dopad Na Neziskov\u00e9 Organizace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Glob\u00e1ln\u00ed trh s n\u00e1stroji pro P2P fundraising se p\u0159edpokl\u00e1d\u00e1, \u017ee v obdob\u00ed 2023\u20132031 poroste s CAGR 15,2 %, co\u017e je poh\u00e1n\u011bno rozs\u00e1hl\u00fdm vyu\u017e\u00edv\u00e1n\u00edm digit\u00e1ln\u00edch technologi\u00ed, online platforem a roz\u0161\u00ed\u0159en\u00edm chytr\u00fdch telefon\u016f a mobiln\u00edch plateb.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vyzvy_A_Prilezitosti_Pro_Neziskove_Organizace\"><\/span>V\u00fdzvy A P\u0159\u00edle\u017eitosti Pro Neziskov\u00e9 Organizace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Neziskov\u00e9 organizace \u010del\u00ed v\u00fdzv\u00e1m, jako je neust\u00e1l\u00fd tlak na finance a poskytov\u00e1n\u00ed slu\u017eeb, zat\u00edmco technologie, zejm\u00e9na AI, nab\u00edz\u00ed jak p\u0159\u00edle\u017eitosti, tak \u0159e\u0161en\u00ed.<\/li>\n<li>Nedostatek pov\u011bdom\u00ed a porozum\u011bn\u00ed mezi potenci\u00e1ln\u00edmi u\u017eivateli je v\u00fdznamnou p\u0159ek\u00e1\u017ekou na trhu n\u00e1stroj\u016f pro P2P fundraising, co\u017e zd\u016fraz\u0148uje pot\u0159ebu rozs\u00e1hl\u00fdch vzd\u011bl\u00e1vac\u00edch a informa\u010dn\u00edch iniciativ v neziskov\u00e9m sektoru.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Dopad_Na_Neziskove_Organizace-2\"><\/span>Dopad Na Neziskov\u00e9 Organizace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>P2P fundraising se stal nejobl\u00edben\u011bj\u0161\u00ed strategi\u00ed pro oslovov\u00e1n\u00ed d\u00e1rc\u016f, co\u017e vede k tomu, \u017ee v\u00fdznamn\u00e9 procento Ameri\u010dan\u016f p\u0159isp\u00edv\u00e1 na charitu na z\u00e1klad\u011b \u017e\u00e1dost\u00ed od p\u0159\u00e1tel nebo rodinn\u00fdch p\u0159\u00edslu\u0161n\u00edk\u016f.<\/li>\n<li>Pr\u016fm\u011brn\u00e1 \u010d\u00e1stka vybran\u00e1 online \u00fa\u010dastn\u00edky, kte\u0159\u00ed si vytvo\u0159ili osobn\u00ed fundraisingov\u00e9 str\u00e1nky, \u010din\u00ed <a href=\"https:\/\/www.peertopeerforum.com\/fundraising-guides\/peer-to-peer-fundraising-data\/\" target=\"_blank\" rel=\"noopener\">391 USD<\/a>, co\u017e ukazuje na efektivitu P2P fundraisingu p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed dar\u016f pro neziskov\u00e9 organizace.<\/li>\n<\/ul>\n<p>Pro neziskov\u00e9 organizace m\u016f\u017ee b\u00fdt p\u0159ijet\u00ed technologick\u00fdch inovac\u00ed a vyu\u017eit\u00ed n\u00e1stroj\u016f pro peer-to-peer fundraising kl\u00ed\u010dov\u00e9 k p\u0159ekon\u00e1n\u00ed finan\u010dn\u00edch v\u00fdzev a roz\u0161\u00ed\u0159en\u00ed jejich dosahu.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span>Z\u00e1v\u011br<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Strategie peer-to-peer fundraisingu m\u016f\u017ee p\u0159in\u00e9st vysok\u00e9 p\u0159\u00edjmy, pokud je realizov\u00e1na pl\u00e1novan\u011b. Umo\u017en\u011bn\u00ed jednotlivc\u016fm vytvo\u0159it si p\u0159izp\u016fsobenou str\u00e1nku pro jejich fundraiser m\u016f\u017ee p\u0159il\u00e1kat mnohem v\u00edce d\u00e1rc\u016f ne\u017e obvykle. D\u016fle\u017eit\u00e9 je tak\u00e9 poskytnout jasnost ohledn\u011b p\u0159\u00ed\u010diny a pr\u016fb\u011bhu fundraiseru, aby byly statistiky fundraisingu udr\u017eeny.<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225281 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=600\" alt=\"Peer-to-peer statistiky fundraisingu - Fundraisers \" width=\"600\" height=\"397\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=9999 1396w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<p>M\u00edt skv\u011bl\u00fd t\u00fdm pro spr\u00e1vu d\u00e1rc\u016f m\u016f\u017ee maximalizovat zapojen\u00ed do peer-to-peer fundraisingu. My, t\u00fdm WhyDonate, jako crowdfundingov\u00e1 platforma, v\u00e1m m\u016f\u017eeme pomoci dos\u00e1hnout va\u0161eho c\u00edle v P2P fundraisingov\u00e9 kampani.<\/p>\n<p><strong>Za\u010dn\u011bte svou<a href=\"https:\/\/whydonate.com\/cs\/\"> peer-to-peer fundraisingovou kampa\u0148<\/a> a z\u00edskejte podporu!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zde si vysv\u011btl\u00edme z\u00e1klady peer-to-peer fundraisingu a projdeme si statistiky peer-to-peer fundraisingu, kter\u00e9 mohou v\u0161em pomoci l\u00e9pe pochopit, jak funguj\u00ed a jak efektivn\u00ed takov\u00e9 sb\u00edrky mohou b\u00fdt, se zam\u011b\u0159en\u00edm na crowdfundingov\u00e9 organizace. Ne\u017e se do toho v\u00edce pono\u0159\u00edme, poj\u010fme zjistit, co to vlastn\u011b peer-to-peer fundraising je a pro\u010d je ned\u00edlnou sou\u010d\u00e1st\u00ed fundraisingu neziskov\u00fdch organizac\u00ed. Za\u010dn\u011bte&#8230;<\/p>\n","protected":false},"author":28,"featured_media":383254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11970],"tags":[18252],"class_list":["post-383214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipy-pro-fundraising","tag-peer-to-peer-fundraising-cs"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/383214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/comments?post=383214"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/posts\/383214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media\/383254"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/media?parent=383214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/categories?post=383214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/cs\/wp-json\/wp\/v2\/tags?post=383214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}