{"id":329231,"date":"2024-03-14T10:59:41","date_gmt":"2024-03-14T09:59:41","guid":{"rendered":"https:\/\/whydonate.com\/blog\/korporativno-drustveno-odgovorno-primjer\/"},"modified":"2026-04-03T09:03:31","modified_gmt":"2026-04-03T08:03:31","slug":"drustvena-odgovornost-poduzeca","status":"publish","type":"post","link":"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/","title":{"rendered":"Dru\u0161tvena Odgovornost Poduze\u0107a U Crowdfunding"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#Sto_Je_Drustvena_Odgovornost_Poduzeca\" >\u0160to Je Dru\u0161tvena Odgovornost Poduze\u0107a?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#Vrste_Drustvena_Odgovornost_Poduzeca\" >Vrste Dru\u0161tvena Odgovornost Poduze\u0107a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#1_Odgovornost_prema_okolisu\" >1. Odgovornost prema okoli\u0161u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#2_Eticka_Odgovornost\" >2. Eti\u010dka Odgovornost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#3_Filantropska_Odgovornost\" >3. Filantropska Odgovornost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#4_Ekonomska_Odgovornost\" >4. Ekonomska Odgovornost<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#Sto_Je_Korporativna_Socijalna_Filantropija\" >\u0160to Je Korporativna Socijalna Filantropija?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#Koja_Je_Razlika_Izmedu_DOP-A_I_Korporativne_Filantropije\" >Koja Je Razlika Izme\u0111u DOP-A I Korporativne Filantropije?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#Zasto_Bi_Tvrtka_Trebala_Implementirati_DOP\" >Za\u0161to Bi Tvrtka Trebala Implementirati DOP?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#Potpora_Dobrotvornim_Organizacijama_Zajedno_Sa_Zaposlenicima\" >Potpora Dobrotvornim Organizacijama Zajedno Sa Zaposlenicima<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#Organizirati_Prikupljanje_Sredstava_Sami\" >Organizirati Prikupljanje Sredstava Sami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/hr\/blog\/drustvena-odgovornost-poduzeca\/#Ostvarite_Svoje_Ciljeve_Drustveno_Odgovornog_Poslovanja_Putem_Crowdfunding\" >Ostvarite Svoje Ciljeve Dru\u0161tveno Odgovornog Poslovanja Putem Crowdfunding<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sto_Je_Drustvena_Odgovornost_Poduzeca\"><\/span>\u0160to Je Dru\u0161tvena Odgovornost Poduze\u0107a?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"paragraph\">\n<p>Pojam CSR (Corporate Social Responsibility) ovih je dana sve popularniji. To obja\u0161njava <span data-slate-node=\"text\">da su tvrtke koje prihva\u0107aju dru\u0161tvenu odgovornost obi\u010dno organizirane na na\u010din koji im omogu\u0107uje dru\u0161tveno odgovorno djelovanje.<\/span> <span data-slate-node=\"text\">Ne postoji &#8220;pravi&#8221; na\u010din za implementaciju dru\u0161tvene odgovornosti poduze\u0107a (CSR). Umjesto toga, mnoge tvrtke usvajaju \u0161irok raspon strategija i inicijativa osmi\u0161ljenih da naprave pozitivne promjene u svijetu. Dru\u0161tvena odgovornost poduze\u0107a klju\u010dna je i op\u0107enito ima mnogo ve\u0107u va\u017enost.<\/span><\/p>\n<p><span data-slate-fragment=\"JTVCJTdCJTIycXVlc3Rpb25JZCUyMiUzQSUyMjYwRVNWQjFhQyUyMiUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJEdWUlMjB0byUyMG1vcmFsJTIwY29udmljdGlvbnMlMkMlMjBtYW55JTIwZmlybXMlMjBoYXZlJTIwZW1icmFjZWQlMjBjb3Jwb3JhdGUlMjBzb2NpYWwlMjByZXNwb25zaWJpbGl0eS4lMjBEb2luZyUyMHNvJTIwY2FuJTIwaGVscCUyMGElMjBjb21wYW55JTIwc3RhbmQlMjBvdXQlMjBpbiUyMHRoZSUyMGV5ZXMlMjBvZiUyMGludmVzdG9ycyUyQyUyMGNvbnN1bWVycyUyQyUyMGFuZCUyMHJlZ3VsYXRvcnMuJTIwSXQlMjBjYW4lMjBhbHNvJTIwaW1wcm92ZSUyMGVtcGxveWVlJTIwZW5nYWdlbWVudCUyQyUyMHNhdGlzZmFjdGlvbiUyQyUyMGFuZCUyMHByb2R1Y3Rpdml0eS4lMjIlN0QlNUQlN0QlNUQ=\">Zbog moralnih uvjerenja mnoge su tvrtke prigrlile dru\u0161tveno odgovorno poslovanje. To mo\u017ee pomo\u0107i tvrtki da se istakne u o\u010dima investitora, potro\u0161a\u010da i regulatora. Tako\u0111er mo\u017ee pobolj\u0161ati anga\u017eman, zadovoljstvo i produktivnost zaposlenika. Ovaj proces mo\u017ee pomo\u0107i poduze\u0107u da pobolj\u0161a svoj dru\u0161tveni i ekolo\u0161ki u\u010dinak. To tako\u0111er mo\u017ee dovesti do novih proizvoda i usluga koji poma\u017eu organizaciji da djeluje dru\u0161tveno odgovornije.<\/span><\/p>\n<p><strong>Podr\u017eite projekte dru\u0161tveno odgovornog poslovanja koji stvaraju pozitivan u\u010dinak u zajednicama <a href=\"https:\/\/whydonate.com\/en\/account\/login?utm_source=blg&amp;utm_medium=blg_ctn&amp;utm_campaign=blg_ct1\" target=\"_blank\" rel=\"noopener\">pokretanjem kampanje masovnog financiranja<\/a> .<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-231994 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=600\" alt=\"Dru\u0161tvena odgovornost\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Corporate-Social-Responsibility.png\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vrste_Drustvena_Odgovornost_Poduzeca\"><\/span>Vrste Dru\u0161tvena Odgovornost Poduze\u0107a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Korporativna dru\u0161tvena odgovornost podijeljena je u \u010detiri kategorije &#8211;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Odgovornost_prema_okolisu\"><\/span>1. Odgovornost prema okoli\u0161u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-slate-fragment=\"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\">Odgovornost prema okoli\u0161u vode\u0107i je princip koji poti\u010de tvrtke da se pona\u0161aju na na\u010din koji je dobar za <a href=\"https:\/\/whydonate.com\/hr\/blog\/ekoloske-organizacije\/\" target=\"_blank\" rel=\"noopener\">okoli\u0161<\/a> . To uklju\u010duje smanjenje emisije stakleni\u010dkih plinova, pobolj\u0161anje u\u010dinkovitosti njihovog poslovanja i potporu lokalnim zajednicama.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-229184 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=600\" alt=\"Dru\u0161tveno odgovorno poslovanje - Odgovornost prema okoli\u0161u\" width=\"600\" height=\"397\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/Corporate-Social-Responsibility-Environmental-responsibility.jpg\/w=9999 1396w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"2_Eticka_Odgovornost\"><\/span>2. Eti\u010dka Odgovornost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-slate-fragment=\"JTVCJTdCJTIycXVlc3Rpb25JZCUyMiUzQSUyMlRSdEIyZHBINSUyMiUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJFdGhpY2FsJTIwcmVzcG9uc2liaWxpdHklMjBpcyUyMGElMjBndWlkaW5nJTIwcHJpbmNpcGxlJTIwdGhhdCUyMGVuY291cmFnZXMlMjBidXNpbmVzc2VzJTIwdG8lMjBvcGVyYXRlJTIwaW4lMjBhJTIwZmFpciUyMGFuZCUyMGV0aGljYWwlMjBtYW5uZXIuJTIwVGhpcyUyMG1lYW5zJTIwZW5zdXJpbmclMjB0aGF0JTIwYWxsJTIwb2YlMjBpdHMlMjBzdGFrZWhvbGRlcnMlMjBhcmUlMjB0cmVhdGVkJTIwZXF1aXRhYmx5LiUyMiU3RCU1RCU3RCU1RA==\">Eti\u010dka odgovornost je vode\u0107e na\u010delo koje poti\u010de poduze\u0107a da posluju na po\u0161ten i eti\u010dan na\u010din. To zna\u010di osigurati da se prema svim dionicima postupa jednako.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Filantropska_Odgovornost\"><\/span>3. <span data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMlBoaWxhbnRocm9waWMlMjBSZXNwb25zaWJpbGl0eSUyMiU3RCU1RCU3RCU1RA==\">Filantropska Odgovornost<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-slate-fragment=\"JTVCJTdCJTIycXVlc3Rpb25JZCUyMiUzQSUyMkdQblFITFdMMyUyMiUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJQaGlsYW50aHJvcGljJTIwcmVzcG9uc2liaWxpdHklMjBpcyUyMGElMjBidXNpbmVzcyclMjBnb2FsJTIwdG8lMjBtYWtlJTIwdGhlJTIwd29ybGQlMjBhJTIwYmV0dGVyJTIwcGxhY2UuJTIwV2hpbGUlMjBtYW55JTIwZmlybXMlMjBzdXBwb3J0JTIwd29ydGh5JTIwY2F1c2VzJTJDJTIwb3RoZXJzJTIwY3JlYXRlJTIwdGhlaXIlMjBvd24lMjBmb3VuZGF0aW9ucyUyMG9yJTIwZXZlbiUyMGdvJTIwaXQlMjBhbG9uZS4lMjIlN0QlNUQlN0QlNUQ=\">Filantropska odgovornost poslovni je cilj u\u010diniti svijet boljim mjestom. Dok mnoge tvrtke podr\u017eavaju vrijedne ciljeve, druge stvaraju vlastite temelje ili \u010dak rade same.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Ekonomska_Odgovornost\"><\/span>4. <span data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkVjb25vbWljJTIwUmVzcG9uc2liaWxpdHklMjIlN0QlNUQlN0QlNUQ=\">Ekonomska Odgovornost<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-slate-fragment=\"JTVCJTdCJTIycXVlc3Rpb25JZCUyMiUzQSUyMmRVTUg4bURraCUyMiUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjJFY29ub21pYyUyMHJlc3BvbnNpYmlsaXR5JTIwaXMlMjBhJTIwZmlybSdzJTIwY29tbWl0bWVudCUyMHRvJTIwZG9pbmclMjBnb29kJTIwaW4lMjB0aGUlMjBhcmVhcyUyMGl0JTIwcGVydGFpbnMlMjB0by4lMjIlN0QlNUQlN0QlNUQ=\">Ekonomska odgovornost je opredijeljenost poduze\u0107a da \u010dini dobro u podru\u010djima na koja se odnosi. Uglavnom opisuje cilj organizacije prema okoli\u0161u, ljudima i dru\u0161tvu osim njezinog financijskog uspjeha.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Sto_Je_Korporativna_Socijalna_Filantropija\"><\/span>\u0160to Je Korporativna Socijalna Filantropija?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Iako je filantropija prvenstveno usmjerena na financijske donacije, ona tako\u0111er mo\u017ee uklju\u010divati \u200b\u200bvrijeme i resurse. Ovaj se koncept mo\u017ee upotrijebiti za poticanje dru\u0161tvenih promjena. Tako\u0111er mo\u017ee uklju\u010divati \u200b\u200bizravna davanja raznim dobrotvornim organizacijama. Umjesto samo pru\u017eanja kratkoro\u010dne pomo\u0107i, korporativna se filantropija usredoto\u010duje na pronala\u017eenje dugoro\u010dnog rje\u0161enja za rje\u0161avanje problema. Ovaj koncept se mo\u017ee ostvariti kroz razli\u010dite oblike davanja.<\/p>\n<p><span data-slate-fragment=\"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\">U nekim slu\u010dajevima, tvrtke tako\u0111er mogu biti uklju\u010dene u filantropiju rade\u0107i s nekim ciljem ili tako \u0161to same ula\u017eu trud. \u010cak i ako se milosr\u0111e i filantropija obi\u010dno odvajaju prema svojim kategorijama, to dvoje mo\u017ee biti usko povezano. I milosr\u0111e i filantropija su programi davanja koji nisu ograni\u010deni na odre\u0111ene zajednice. Tako\u0111er se mogu koristiti za rje\u0161avanje \u0161irih dru\u0161tvenih pitanja.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Koja_Je_Razlika_Izmedu_DOP-A_I_Korporativne_Filantropije\"><\/span>Koja Je Razlika Izme\u0111u DOP-A I Korporativne Filantropije?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Iako se koncept dru\u0161tveno odgovornog poslovanja i filantropije \u010desto isprepli\u0107u, odnos izme\u0111u njih je jedva primjetan. U ve\u0107ini slu\u010dajeva, filantropija je povezana s ve\u0107im planom dru\u0161tvene odgovornosti poduze\u0107a.<\/p>\n<p>Koncept najbolje korporativne dru\u0161tvene odgovornosti usmjeren je na pru\u017eanje resursa zajednici kojoj korporacija slu\u017ei, dok je korporativna filantropija obi\u010dno usmjerena na specifi\u010dne ciljeve.<\/p>\n<hr \/>\n<h2 class=\"mntl-sc-block-questionandanswer__question\"><span class=\"ez-toc-section\" id=\"Zasto_Bi_Tvrtka_Trebala_Implementirati_DOP\"><\/span>Za\u0161to Bi Tvrtka Trebala Implementirati DOP?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dru\u0161tveno odgovorno poslovanje (DOP) \u0161irok je pojam koji mo\u017ee obuhvatiti razli\u010dite oblike djelovanja. Mo\u017ee biti odgovornost tvrtke da pozitivno utje\u010de na zajednicu kroz svoje razli\u010dite programe i aktivnosti. Osim \u0161to je koristan za zajednicu, mo\u017ee tako\u0111er pomo\u0107i u ja\u010danju robne marke tvrtke.<\/p>\n<p>Da bi bila dru\u0161tveno odgovorna, tvrtka prvo mora biti odgovorna svojim dioni\u010darima i zaposlenicima. To je zato \u0161to usvajanje strategije DOP-a mo\u017ee pomo\u0107i tvrtki da raste i postane uspje\u0161nija. Velike korporacije su obi\u010dno te koje provode ovu strategiju. Mnoge tvrtke vide va\u017enost postojanja sna\u017enog programa dru\u0161tvene odgovornosti poduze\u0107a kao dijela imid\u017ea svoje marke. Ova strategija tako\u0111er mo\u017ee pomo\u0107i u ja\u010danju napora tvrtke u odnosima s javno\u0161\u0107u.<\/p>\n<hr \/>\n<h2 class=\"wsite-content-title\"><span class=\"ez-toc-section\" id=\"Potpora_Dobrotvornim_Organizacijama_Zajedno_Sa_Zaposlenicima\"><\/span>Potpora Dobrotvornim Organizacijama Zajedno Sa Zaposlenicima<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"paragraph\">\n<p>Postoji bezbroj na\u010dina na koje tvrtka, zajedno sa svojim zaposlenicima, mo\u017ee podr\u017eati dobru svrhu. To mo\u017ee biti lokalni, nacionalni ili me\u0111unarodni cilj. \u010cesto odabir ovoga ovisi o aktualnosti trenutka. Lokalnim inicijativama \u010desto mo\u017ee iznimno pomo\u0107i netko tko vodi ra\u010dunovodstvo, poma\u017ee u izradi biltena ili pobolj\u0161ava web stranicu. Poslodavac u tom slu\u010daju mo\u017ee zadovoljiti ponudu zaposlenika koji na taj na\u010din mogu iskoristiti dio radnog vremena.<\/p>\n<p>Kada je rije\u010d o <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">kampanjama prikupljanja sredstava<\/a> , sve se \u010de\u0161\u0107e \u010duje da tvrtka udvostru\u010duje ono \u0161to su zaposlenici zajedni\u010dki prikupili.<\/p>\n<hr \/>\n<\/div>\n<h2 class=\"wsite-content-title\"><span class=\"ez-toc-section\" id=\"Organizirati_Prikupljanje_Sredstava_Sami\"><\/span>Organizirati Prikupljanje Sredstava Sami<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"paragraph\">\n<p>\u010cesto se doga\u0111a da organizacije same \u017eele pokrenuti prikuplja\u010d sredstava . Osobito kod ve\u0107ih tvrtki \u010desto se postavlja pitanje ho\u0107e li osnovati zakladu ili ANBI kako bi bila atraktivnija za donatore.<\/p>\n<p>To je samo po sebi dobra ideja koju je, na\u017ealost, \u010desto te\u0161ko ostvariti u praksi. Ali ako pogledate inicijative kao \u0161to su Dam tot Damloop, Alpe d&#8217;Huzes, doprinosi za Sint Maarten, pomo\u0107 lokalnoj Banci hrane itd., sve je to bilo uspje\u0161no bez Zaklade ili ANBI-ja!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-228230 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=600\" alt=\"Dru\u0161tvena odgovornost\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/01\/Homeless-Fundraiser.jpg\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<\/div>\n<h2 class=\"wsite-content-title\"><span class=\"ez-toc-section\" id=\"Ostvarite_Svoje_Ciljeve_Drustveno_Odgovornog_Poslovanja_Putem_Crowdfunding\"><\/span>Ostvarite Svoje Ciljeve Dru\u0161tveno Odgovornog Poslovanja Putem Crowdfunding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"paragraph\">\n<p>Sve vrste kampanja <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">za masovno financiranje<\/a> mogu se postaviti s platformom.<\/p>\n<p>Razne organizacije kao \u0161to su ING i <a href=\"https:\/\/www.triodosfoundation.nl\/\" target=\"_blank\" rel=\"noopener\">Zaklada Triodos<\/a> imaju vlastitu prilago\u0111enu platformu koju je izradio Whydonate gdje osoblje, pojedina\u010dno ili po odjelima, mo\u017ee organizirati <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">prikupljanje sredstava<\/a> . Mogu\u0107e je i povezivanje s HR sustavima, \u0161to tako\u0111er omogu\u0107uje donacije u naturi (radno vrijeme ili dani godi\u0161njeg odmora).<\/p>\n<p>Prednost platforme je u tome \u0161to je modularna konstrukcija. Tako da s platformom mo\u017eete po\u010deti s malim i lakim radom. Kasnije mo\u017eete, ovisno o \u017eeljama, istra\u017eivanju i procjenama, odrediti koje module jo\u0161 treba dodati.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0160to Je Dru\u0161tvena Odgovornost Poduze\u0107a? Pojam CSR (Corporate Social Responsibility) ovih je dana sve popularniji. To obja\u0161njava da su tvrtke koje prihva\u0107aju dru\u0161tvenu odgovornost obi\u010dno organizirane na na\u010din koji im omogu\u0107uje dru\u0161tveno odgovorno djelovanje. Ne postoji &#8220;pravi&#8221; na\u010din za implementaciju dru\u0161tvene odgovornosti poduze\u0107a (CSR). Umjesto toga, mnoge tvrtke usvajaju \u0161irok raspon strategija i inicijativa osmi\u0161ljenih&#8230;<\/p>\n","protected":false},"author":1,"featured_media":329349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8716],"tags":[17559,17549,17547,17560,17552,17557,17558,17556,17548,17555,17553,17561,17554,17551,17550],"class_list":["post-329231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-csr-vs-filantropija","tag-dop","tag-drustvena-odgovornost","tag-drustveno-odgovorno-poslovanje-i-korporativna-filantropija","tag-korporativna-filantropija","tag-korporativna-filantropija-i-drustvena-odgovornost-poduzeca","tag-korporativna-filantropija-vs-drustveno-odgovorno-poslovanje","tag-korporativna-filantropija-vs-korporativna-drustvena-odgovornost","tag-poslovna-etika-i-drustvena-odgovornost-poduzeca","tag-razlika-izmedu-drustveno-odgovornog-poslovanja-i-filantropije","tag-razlika-izmedu-drustveno-odgovornog-poslovanja-i-korporativne-filantropije","tag-razlika-izmedu-korporativne-drustvene-odgovornosti-i-korporativne-filantropije","tag-razlika-izmedu-korporativne-filantropije-i-drustveno-odgovornog-poslovanja","tag-sto-je-korporativna-socijalna-filantropija","tag-vrste-drustvene-odgovornosti-poduzeca"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts\/329231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/comments?post=329231"}],"version-history":[{"count":1,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts\/329231\/revisions"}],"predecessor-version":[{"id":436130,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts\/329231\/revisions\/436130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/media\/329349"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/media?parent=329231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/categories?post=329231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/tags?post=329231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}