{"id":377034,"date":"2024-11-09T10:09:43","date_gmt":"2024-11-09T09:09:43","guid":{"rendered":"https:\/\/whydonate.com\/?p=377034"},"modified":"2026-01-01T10:19:12","modified_gmt":"2026-01-01T09:19:12","slug":"giving-tuesday","status":"publish","type":"post","link":"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/","title":{"rendered":"Ideje za prikupljanje sredstava za Giving Tuesday 2026"},"content":{"rendered":"<p>Blagdansko razdoblje je pred vratima, a Giving Tuesday nudi posebnu priliku da se neprofitne organizacije, udruge i pojedinci udru\u017ee i zajedno doprinesu va\u017enim ciljevima. Giving Tuesday je globalni dan darivanja koji se obilje\u017eava utorkom nakon Dana zahvalnosti u Sjedinjenim Ameri\u010dkim Dr\u017eavama.<\/p>\n<p>U ovom blogu pogledat \u0107emo kada je Giving Tuesday, kako donirati na Giving Tuesday te koje su najinovativnije i naju\u010dinkovitije Giving Tuesday ideje za prikupljanje sredstava i ja\u010danje va\u0161e misije. Bilo da ste iskusan fundraiser ili tek ulazite u svijet crowdfundinga, ove ideje za Giving Tuesday pomo\u0107i \u0107e vam da ostavite trag u svojoj zajednici. Krenimo!<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Sto_je_Giving_Tuesday\" >\u0160to je Giving Tuesday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Kada_je_Giving_Tuesday\" >Kada je Giving Tuesday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Kako_Funkcionira_GivingTuesday\" >Kako Funkcionira GivingTuesday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Zasto_je_Giving_Tuesday_Vazan_za_Neprofitne_Organizacije\" >Za\u0161to je Giving Tuesday Va\u017ean za Neprofitne Organizacije?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Najbolje_Giving_Tuesday_Ideje_za_Kampanje\" >Najbolje Giving Tuesday Ideje za Kampanje<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Kreativne_Giving_Tuesday_Ideje\" >Kreativne Giving Tuesday Ideje<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Peer-to-peer_prikupljanje_sredstava\" >Peer-to-peer prikupljanje sredstava<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Izazovi_uskladenih_donacija_matching_gift\" >Izazovi uskla\u0111enih donacija (matching gift)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Odbrojavanje_ili_live_rijenos_na_drustvenim_mrezama\" >Odbrojavanje ili live rijenos na dru\u0161tvenim mre\u017eama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Volonterska_kampanja\" >Volonterska kampanja<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Digitalne_Kampanje_za_Neprofitne_Organizacije\" >Digitalne Kampanje za Neprofitne Organizacije<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Serija_e-mailova\" >Serija e-mailova<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Video_pripovijedanje_o_ucinku\" >Video pripovijedanje o u\u010dinku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Suradnja_s_influencerima\" >Suradnja s influencerima<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Online_aukcija_ili_virtualni_dogadaj\" >Online aukcija ili virtualni doga\u0111aj<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Ideje_za_Prikupljanje_Sredstava_u_Zajednici\" >Ideje za Prikupljanje Sredstava u Zajednici<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Suradnja_s_poduzecima\" >Suradnja s poduze\u0107ima<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Ukljucivanje_skola_i_crkava\" >Uklju\u010divanje \u0161kola i crkava<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Planiranje_Uspjesne_Giving_Tuesday_Kampanje\" >Planiranje Uspje\u0161ne Giving Tuesday Kampanje<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Kako_potaknuti_ljude_na_doniranje_na_GivingTuesday\" >Kako potaknuti ljude na doniranje na GivingTuesday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/whydonate.com\/hr\/blog\/giving-tuesday\/#Zakljucak\" >Zaklju\u010dak<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sto_je_Giving_Tuesday\"><\/span>\u0160to je Giving Tuesday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"687\" data-end=\"1104\">GivingTuesday je postao globalni pokret koji se odr\u017eava utorkom nakon Dana zahvalnosti, koji se u SAD-u obilje\u017eava \u010detvrtog \u010detvrtka u studenom. To je puno vi\u0161e od obi\u010dnog datuma \u2013 to je svjetski pokret koji slu\u017ebeno otvara sezonu darivanja. Nastao je kao odgovor na rastu\u0107e cijene i sve ve\u0107u komercijalizaciju blagdana, s ciljem da potakne ljude da daju doprinos svojim zajednicama i podr\u017ee dobrotvorne organizacije.<\/p>\n<p data-start=\"1106\" data-end=\"1543\">Giving Tuesday prvi je put predstavljen 2012. godine i od tada je prerastao u globalni fenomen u kojem sudjeluju milijuni ljudi u vi\u0161e od 70 zemalja. To je vrijeme kada ljudi daruju neprofitnim organizacijama, volontiraju svojim vremenom i vje\u0161tinama te podi\u017eu svijest o temama koje su im va\u017ene. Brojne kompanije i poduze\u0107a tako\u0111er sudjeluju u Giving Tuesdayu uskla\u0111ivanjem donacija ili vo\u0111enjem posebnih kampanja prikupljanja sredstava.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Kada_je_Giving_Tuesday\"><\/span>Kada je Giving Tuesday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1578\" data-end=\"1892\">GivingTuesday se obilje\u017eava utorkom nakon blagdana Dana zahvalnosti (u SAD-u). Najpoznatiji shopping dani su Black Friday i Cyber Monday, a GivingTuesday dolazi odmah nakon njih. Datum GivingTuesdaya 2025. godine je 2. prosinca. Time se simboli\u010dno otvara sezona darivanja i ustaljuje tradicija \u201cmjeseca darivanja\u201d.<\/p>\n<p data-start=\"1894\" data-end=\"2125\">Prema <a href=\"http:\/\/givingtuesday.org\/\" target=\"_blank\" rel=\"noopener\">givingtuesday.org<\/a>, GivingTuesday 2024. obilje\u017eio je rekordni porast donacija i sudjelovanja diljem Sjedinjenih Dr\u017eava \u2013 prikupljeno je 3,6 milijardi dolara donacija u SAD-u, \u0161to je porast od 16 % u odnosu na prethodnu godinu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-417942 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=600,h=400\" alt=\"GivingTuesday\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=9999 1920w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=100 100w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=126 126w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=63 63w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=15 15w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Kako_Funkcionira_GivingTuesday\"><\/span>Kako Funkcionira GivingTuesday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GivingTuesday prvenstveno iskori\u0161tava mo\u0107 dru\u0161tvenih mre\u017ea i velikodu\u0161nost ljudi. Doga\u0111aj poti\u010de ljude da doniraju resurse, vrijeme i talent kako bi se rije\u0161ili hitni globalni i lokalni problemi. #GivingTuesday inspirira mnoge ljude i smatraju ga na\u010dinom ubla\u017eavanja pretjerivanja blagdanskog razdoblja.<\/p>\n<ul>\n<li data-start=\"2520\" data-end=\"2756\"><strong data-start=\"2520\" data-end=\"2534\">Mehanizam:<\/strong> GivingTuesday je otvoreni pokret. Zajednice i organizacije same osmi\u0161ljavaju svoje akcije i lokalne kampanje darivanja. Kompanije i filantropi financijski podupiru organizacije kako bi im pomogli da ostvare svoje ciljeve.<\/li>\n<li data-start=\"2758\" data-end=\"3004\"><strong data-start=\"2758\" data-end=\"2775\">Put donatora:<\/strong> Podupiratelji se povezuju s pri\u010dama u kojima se prepoznaju. Na taj se na\u010din osje\u0107aju dijelom ne\u010deg ve\u0107eg i spremnije doniraju. Prigode poput GivingTuesdaya dodatno ih motiviraju jer znaju da se taj dan obilje\u017eava diljem svijeta.<\/li>\n<li data-start=\"3006\" data-end=\"3301\"><strong data-start=\"3006\" data-end=\"3045\">Online sudjelovanje diljem svijeta:<\/strong> Danas svaka pri\u010da mo\u017ee u trenu obi\u0107i svijet zahvaljuju\u0107i dru\u0161tvenim mre\u017eama. Sli\u010dno tome, ljudi se globalno udru\u017euju pod oznakom #GivingTuesday \u2013 dijele pri\u010de, doniraju i poti\u010du prijatelje da im se pridru\u017ee, stvaraju\u0107i veliki val digitalne velikodu\u0161nosti.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zasto_je_Giving_Tuesday_Vazan_za_Neprofitne_Organizacije\"><\/span>Za\u0161to je Giving Tuesday Va\u017ean za Neprofitne Organizacije?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3370\" data-end=\"3815\">GivingTuesday nije samo dan donacija; to je globalni dan velikodu\u0161nosti koji i va\u0161a neprofitna organizacija mo\u017ee iskoristiti. Za male i velike neprofitne organizacije ovo je iznimno sna\u017ena prilika. To je trenutak kada mo\u017eete iskoristiti globalni interes za dobro\u010dinstvo i usmjeriti pozornost javnosti na svoju misiju. Sudjelovanjem se priklju\u010dujete zajedni\u010dkom pokretu, pokazuju\u0107i zajednici da ste dio ne\u010deg \u0161ireg i poti\u010du\u0107i ljude da se uklju\u010de.<\/p>\n<p data-start=\"3817\" data-end=\"4410\">Prednosti za va\u0161e ciljeve prikupljanja sredstava mogu biti velike. GivingTuesday je odli\u010dan alat za privla\u010denje novih donatora i pove\u0107anje vidljivosti organizacije. Novi podupiratelji koji vas otkriju na ovaj dan \u010desto postaju dugoro\u010dni donatori. U\u010dinak \u201cdru\u0161tvenog dokaza\u201d iznimno je sna\u017ean \u2013 kada ljudi vide da njihovi prijatelji i obitelj doniraju i dijele kampanju, stvara se vrsta \u201cod usta do usta\u201d preporuke koju novcem ne mo\u017eete kupiti. Ovaj jedan dan idealno je vrijeme za pokretanje klju\u010dnih zavr\u0161nih kampanja u godini i za postavljanje pozitivnog, velikodu\u0161nog tona za cijelu sezonu.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Najbolje_Giving_Tuesday_Ideje_za_Kampanje\"><\/span>Najbolje Giving Tuesday Ideje za Kampanje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jeste li se ikad pitali kako neke organizacije gotovo bez napora privla\u010de donacije na GivingTuesday? Istina je da uz dobre ideje za kampanju svatko mo\u017ee imati uspje\u0161nu GivingTuesday akciju. U nastavku su inovativne i provjerene ideje za GivingTuesday kampanje koje mogu poja\u010dati va\u0161 doseg i anga\u017eman.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kreativne_Giving_Tuesday_Ideje\"><\/span><span style=\"color: #363398;\">Kreativne Giving Tuesday Ideje<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Peer-to-peer_prikupljanje_sredstava\"><\/span>Peer-to-peer prikupljanje sredstava<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"color: #333333; font-size: 17px;\">Mo\u017eete pokrenuti peer-to-peer kampanju u kojoj zamolite prijatelje i obitelj da podr\u017ee va\u0161 cilj. Kao odli\u010dnu GivingTuesday ideju za neprofitne organizacije, motivirajte podupiratelje da otvore vlastite povezane stranice za prikupljanje sredstava, podijele svoju pri\u010du i objasne za\u0161to im va\u0161a misija zna\u010di. Taj osobni pristup mo\u017ee inspirirati njihove prijatelje i bli\u017enje da doniraju i stvoriti lanac velikodu\u0161nosti.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Izazovi_uskladenih_donacija_matching_gift\"><\/span><span style=\"color: #32bf55;\">Izazovi uskla\u0111enih donacija (matching gift)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Izazovi u kojima se donacije udvostru\u010duju mogu nevjerojatno o\u017eivjeti va\u0161u GivingTuesday kampanju. Nadahnite donatore tako \u0161to \u0107ete ponuditi da \u0107ete vi ili va\u0161 partner udvostru\u010diti svaki iznos doniran tijekom kampanje. Time \u0161aljete poruku da ste i sami uklju\u010deni i da zajedno gradite zajednicu oko zajedni\u010dkog cilja.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Odbrojavanje_ili_live_rijenos_na_drustvenim_mrezama\"><\/span><span style=\"color: #32bf55;\">Odbrojavanje ili live rijenos na dru\u0161tvenim mre\u017eama<\/span><span style=\"font-weight: 400;\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Odbrojavanje do GivingTuesday kampanje na dru\u0161tvenim mre\u017eama mo\u017ee stvoriti uzbu\u0111enje i znati\u017eelju. Koristite autenti\u010dne vizuale i stvarne pri\u010de kako biste se emocionalno povezali s publikom i pokazali im da su dio ve\u0107e misije. Live prijenos tijekom kampanje dodatno poja\u010dava taj osje\u0107aj zajedni\u0161tva i hitnosti jer pratiteljima u stvarnom vremenu prikazujete napredak i doga\u0111anja.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Volonterska_kampanja\"><\/span><span style=\"color: #32bf55;\">Volonterska kampanja<\/span><span style=\"font-weight: 400;\"><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Okupite prijatelje i obitelj za akciju \u010di\u0161\u0107enja parka ili organizirajte doga\u0111aj na kojem sudionici pripremaju pakete pomo\u0107i za lokalna skloni\u0161ta. Suradnja s poduze\u0107ima mo\u017ee dodatno pove\u0107ati u\u010dinak \u2013 zamolite lokalne trgovine da doniraju potrep\u0161tine ili da \u201cuskla\u0111uju\u201d volonterske sate svojih zaposlenika.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-226712 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=600,h=406\" alt=\"Giving Tuesday 2025 - crowdfunding\" width=\"600\" height=\"406\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=9999 1365w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=44 44w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=350 350w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digitalne_Kampanje_za_Neprofitne_Organizacije\"><\/span><span style=\"color: #363398;\">Digitalne Kampanje za Neprofitne Organizacije<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Serija_e-mailova\"><\/span>Serija e-mailova<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ako mislite da su e-mailovi dosadni, GivingTuesday je idealna prilika da poka\u017eete suprotno. Osmislite mini seriju poruka koje donose inspirativne pri\u010de osoba kojima ste pomogli. Usredoto\u010dite se na stvarne promjene koje su donacije omogu\u0107ile. Uklju\u010dite interaktivne elemente poput anketa ili kratkih kvizova kako biste potaknuli sudjelovanje i dali primateljima osje\u0107aj da su dio va\u0161e pri\u010de.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Video_pripovijedanje_o_ucinku\"><\/span>Video pripovijedanje o u\u010dinku<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Video pri\u010de mogu va\u0161 GivingTuesday doslovno o\u017eivjeti. Podijelite stvarne pri\u010de koje jasno pokazuju kako donacije mijenjaju \u017eivote. Uklju\u010dite stvarne ljude i njihove uspjehe kako bi poruka bila osobnija. Mo\u017eete koristiti razli\u010dite formate \u2013 od kratkih animiranih videa do emotivnih intervjua.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Suradnja_s_influencerima\"><\/span>Suradnja s influencerima<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Partnerstvo s influencerima na GivingTuesday mo\u017ee sna\u017eno pro\u0161iriti doseg va\u0161e kampanje. Zajedno osmislite sadr\u017eaj \u2013 primjerice live prijenose ili osobne pri\u010de o va\u0161em cilju i njegovom utjecaju. Mo\u017eete pokrenuti i kreativne izazove koje influenceri dijele s pratiteljima kako bi ih potaknuli na doniranje i dijeljenje kampanje.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Online_aukcija_ili_virtualni_dogadaj\"><\/span>Online aukcija ili virtualni doga\u0111aj<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Zamislite da na aukciju ponudite jedinstvene predmete, poput potpisanog sportskog dresa ili plakata s autogramom. Sudionici mogu licitirati s bilo kojeg mjesta, a svaka ponuda istovremeno prikuplja sredstva za va\u0161 cilj. Drugi virtualni doga\u0111aji, poput online koncerta ili ve\u010deri kvizova, mogu okupiti sudionike i u\u010diniti va\u0161 GivingTuesday nezaboravnim.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-226731 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=600,h=400\" alt=\"GivingTuesday 2025\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=9999 1385w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=350 350w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ideje_za_Prikupljanje_Sredstava_u_Zajednici\"><\/span><span style=\"font-weight: 400; color: #363398;\">Ideje za Prikupljanje Sredstava u Zajednici<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Suradnja_s_poduzecima\"><\/span>Suradnja s poduze\u0107ima<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Udru\u017eivanje s lokalnim poduze\u0107ima i organizacijama mo\u017ee stvoriti sna\u017ean osje\u0107aj zajedni\u0161tva i pru\u017eiti odli\u010dne GivingTuesday ideje. Organizirajte zajedni\u010dke doga\u0111aje, primjerice uli\u010dne sajmove na kojima sudjeluje vi\u0161e lokalnih trgovina. Svako poduze\u0107e mo\u017ee dio svoje zarade donirati va\u0161oj organizaciji, pa doga\u0111aj postaje zabavan na\u010din da se istovremeno podr\u017ei lokalna scena i va\u0161 cilj. Time poduze\u0107a ujedno ispunjavaju i svoje obveze dru\u0161tveno odgovornog poslovanja.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ukljucivanje_skola_i_crkava\"><\/span>Uklju\u010divanje \u0161kola i crkava<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u0160kole i crkve \u010desto organiziraju zajedni\u010dke aktivnosti koje stvaraju sna\u017enu atmosferu podr\u0161ke. Kao GivingTuesday ideju mo\u017eete, primjerice, organizirati zajedni\u010dki piknik na kojem obitelji donose doma\u0107u hranu. Takav doga\u0111aj ne samo da prikuplja sredstva, nego i ja\u010da veze me\u0111u susjedima.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-226318 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=600,h=338\" alt=\"Giving Tuesday 2025\" width=\"600\" height=\"338\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=9999 1643w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=53 53w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=350 350w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Planiranje_Uspjesne_Giving_Tuesday_Kampanje\"><\/span>Planiranje Uspje\u0161ne Giving Tuesday Kampanje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Planiranje uspje\u0161ne GivingTuesday kampanje trebalo bi zapo\u010deti mjesecima prije samog dana i nastaviti se i nakon njega, kako biste temeljito analizirali rezultate.<\/p>\n<ol>\n<li><strong data-start=\"9038\" data-end=\"9053\">Prije dana:<\/strong> Stvarajte i\u0161\u010dekivanje dijeljenjem oglasa i objava s autenti\u010dnim \u017eivotnim pri\u010dama o va\u0161oj misiji i rezultatima prija\u0161njih kampanja na dru\u0161tvenim mre\u017eama. Pove\u017eite se s influencerima i postoje\u0107im donatorima kako biste poja\u010dali poruku.<\/li>\n<li><strong data-start=\"9288\" data-end=\"9303\">Na sam dan:<\/strong> Tijekom GivingTuesdaya redovito dijelite a\u017euriranja u stvarnom vremenu, slavite dosegnute prekretnice i iskreno pokazujte radost i zahvalnost za svaki pomak.<\/li>\n<li><strong data-start=\"9463\" data-end=\"9478\">Nakon dana:<\/strong> Kraj dana ne zna\u010di i kraj posla \u2013 zapravo, tada po\u010dinje najva\u017eniji dio. Klju\u010dno je da svakoj osobi zahvalite osobno, kako bi se osje\u0107ala cijenjeno i va\u017eno. Podijelite rezultate kampanje sa svima, jasno pokazuju\u0107i kakav je u\u010dinak imala njihova podr\u0161ka. Zabilje\u017eite gdje ima prostora za napredak i prikupite povratne informacije za sljede\u0107e kampanje.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-417962 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=600\" alt=\"Planiranje uspje\u0161ne Giving Tuesday kampanje\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=100 100w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=126 126w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=63 63w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=15 15w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Kako_potaknuti_ljude_na_doniranje_na_GivingTuesday\"><\/span>Kako potaknuti ljude na doniranje na GivingTuesday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"9890\" data-end=\"10334\">Stvarne pri\u010de \u010desto imaju najve\u0107u snagu motivacije jer se ljudi mogu poistovjetiti sa stvarnim te\u0161ko\u0107ama i rado\u0161\u0107u ostvarenog sna. Pri\u010de o stvarnim osobama \u010diji se \u017eivot promijenio zahvaljuju\u0107i va\u0161em radu mogu stvoriti sna\u017enu emocionalnu vezu. Fotografije \u201cprije i poslije\u201d pokazuju potencijalnim donatorima \u0161to njihova donacija zaista mo\u017ee u\u010diniti. Kada ljudi vide konkretan u\u010dinak svojih donacija, ve\u0107a je vjerojatnost da \u0107e ponovno donirati.<\/p>\n<p data-start=\"10336\" data-end=\"10746\">Ponuda udvostru\u010davanja donacija mo\u017ee kampanju u\u010diniti dvostruko uzbudljivom. Ljudi se radije uklju\u010duju u GivingTuesday kampanje kada znaju da \u0107e njihov doprinos \u201cvrijediti vi\u0161e\u201d. Isto tako, zahvaljivanje donatorima \u2013 pa i u jednostavnim oblicima poput javne zahvale \u2013 \u010dini da se osje\u0107aju kao dio zajednice. Pobrinite se da zahvalite svakome tko sudjeluje, kako bi znali da su va\u017eni i da pripadaju ne\u010demu ve\u0107em.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zakljucak\"><\/span>Zaklju\u010dak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GivingTuesday je puno vi\u0161e od jo\u0161 jednog dana doniranja \u2013 to je izvanredna prilika da se neprofitne organizacije pove\u017eu s filantropima. Sudjelovanjem u ovom posebnom danu i pojedinci i organizacije mogu potaknuti dobrotu i izgraditi dugotrajne odnose s donatorima. Iskoristimo GivingTuesday kako bismo zajedno doprinijeli zajednici.<\/p>\n<p><a href=\"https:\/\/whydonate.com\/hr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pridru\u017eite se WhyDonate ve\u0107 danas i donirajte na GivingTuesday!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blagdansko razdoblje je pred vratima, a Giving Tuesday nudi posebnu priliku da se neprofitne organizacije, udruge i pojedinci udru\u017ee i zajedno doprinesu va\u017enim ciljevima. Giving Tuesday je globalni dan darivanja koji se obilje\u017eava utorkom nakon Dana zahvalnosti u Sjedinjenim Ameri\u010dkim Dr\u017eavama. U ovom blogu pogledat \u0107emo kada je Giving Tuesday, kako donirati na Giving Tuesday&#8230;<\/p>\n","protected":false},"author":1,"featured_media":377074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8716],"tags":[20584,20590,20589,20585,20588,20587,20586,20579,20583,21975,20581,20580],"class_list":["post-377034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-davanjeutorka","tag-daje-ideju-za-utorak","tag-dajuci-primjere-kampanja-za-utorak","tag-dajuci-utorak","tag-davanje-ideja-za-kampanju-za-utorak","tag-davanje-ideja-za-prikupljanje-sredstava-u-utorak","tag-davanje-ideja-za-utorak","tag-davanje-utorak","tag-davanje-utorak-kampanja","tag-giving-tuesday","tag-samo-davanje","tag-sto-daje-utorak"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts\/377034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/comments?post=377034"}],"version-history":[{"count":4,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts\/377034\/revisions"}],"predecessor-version":[{"id":422096,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts\/377034\/revisions\/422096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/media\/377074"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/media?parent=377034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/categories?post=377034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/tags?post=377034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}