{"id":383225,"date":"2025-01-02T11:18:51","date_gmt":"2025-01-02T10:18:51","guid":{"rendered":"https:\/\/whydonate.com\/?p=383225"},"modified":"2025-01-02T11:58:04","modified_gmt":"2025-01-02T10:58:04","slug":"statistike-peer-to-peer-fundraising","status":"publish","type":"post","link":"https:\/\/whydonate.com\/hr\/blog\/statistike-peer-to-peer-fundraising\/","title":{"rendered":"Statistike Peer-to-Peer Fundraising Za Neprofitne Organizacije"},"content":{"rendered":"<p>Ovdje \u0107emo razumjeti osnove peer-to-peer <span>fundraising<\/span> i pro\u0107i kroz <span>statistike peer to peer fundraising<\/span>, koja mo\u017ee svima pomo\u0107i da steknu jasniju sliku o tome kako funkcionira i koliko u\u010dinkoviti takvi prikuplja\u010di sredstava mogu biti, s posebnim naglaskom na crowdfunding organizacije. Prije nego \u0161to nastavim dulje pri\u010dati o tome, saznajmo \u0161to je peer-to-peer fundraising i za\u0161to je klju\u010dni dio prikupljanja sredstava za neprofitne organizacije.<\/p>\n<p><strong>Pokrenite ne\u0161to izvanredno: Zapo\u010dnite svoj <a href=\"https:\/\/whydonate.com\/hr\/\">peer-to-peer fundraiser<\/a> ve\u0107 danas!<\/strong><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/hr\/blog\/statistike-peer-to-peer-fundraising\/#Sto_Je_Peer-to-Peer_Fundraising\" >\u0160to Je Peer-to-Peer Fundraising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/hr\/blog\/statistike-peer-to-peer-fundraising\/#Kako_Funkcionira_Peer-to-Peer_Fundraising\" >Kako Funkcionira Peer-to-Peer Fundraising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/hr\/blog\/statistike-peer-to-peer-fundraising\/#Statistika_Peer-to-Peer_Fundraisinga\" >Statistika Peer-to-Peer Fundraisinga<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/hr\/blog\/statistike-peer-to-peer-fundraising\/#Statistika_Peer-to-Peer_Fundraisinga_2024_Europa_i_UK\" >Statistika Peer-to-Peer Fundraisinga 2024: Europa i UK<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/hr\/blog\/statistike-peer-to-peer-fundraising\/#Dodatne_Statistike_o_Peer-to-Peer_Fundraisingu\" >Dodatne Statistike o Peer-to-Peer Fundraisingu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/hr\/blog\/statistike-peer-to-peer-fundraising\/#Utjecaj_Na_Neprofitne_Organizacije\" >Utjecaj Na Neprofitne Organizacije<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/hr\/blog\/statistike-peer-to-peer-fundraising\/#Izazovi_I_Prilike_Za_Neprofitne_Organizacije\" >Izazovi I Prilike Za Neprofitne Organizacije<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/hr\/blog\/statistike-peer-to-peer-fundraising\/#Utjecaj_Na_Neprofitne_Organizacije-2\" >Utjecaj Na Neprofitne Organizacije<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/hr\/blog\/statistike-peer-to-peer-fundraising\/#Zakljucak\" >Zaklju\u010dak<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Sto_Je_Peer-to-Peer_Fundraising\"><\/span>\u0160to Je Peer-to-Peer Fundraising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-fzdam-79elbk h-full dark:bg-gray-800\">\n<div class=\"react-scroll-to-bottom--css-fzdam-1n7m0yu\">\n<div class=\"flex flex-col text-sm dark:bg-gray-800\">\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Zamislite da pru\u017eate ruku pomo\u0107i nekome bliskom va\u0161em srcu, \u010dak i kada fizi\u010dki niste prisutni. Peer-to-peer fundraising pojavljuje se kao privla\u010dan pristup koji okuplja podr\u017eavatelje dobrotvornih ciljeva kako bi samostalno prikupljali sredstva. Zamislite to kao jedinstvenu granu crowdfundinga. Umjesto jedne centralne platforme za prikupljanje sredstava, zamislite mre\u017eu individualnih stranica za prikupljanje sredstava gdje strastveni pojedinci dijele svoje pri\u010de sa svojim osobnim krugovima. Svaki prikupljeni euro ili funt stvara zna\u010dajan doprinos neprofitnoj organizaciji, ostavljaju\u0107i stvaran utjecaj.<\/p>\n<p>Za razliku od \u0161ire prakse crowdfundinga, koja je namijenjena pojedincima, tvrtkama i neprofitnim organizacijama, peer-to-peer fundraising uglavnom se koristi u okviru neprofitnih organizacija. Ova domi\u0161ljata strategija koristi mo\u0107 postoje\u0107e mre\u017ee donatora, motiviraju\u0107i podr\u017eavatelje da se obrate svojoj dragoj mre\u017ei \u2013 bilo da se radi o obitelji, prijateljima, kolegama ili poznanicima \u2013 kako bi osigurali donacije.<\/p>\n<p>\u010car peer-to-peer davanja le\u017ei u njegovoj u\u010dinkovitosti. Ono se oslanja na temelje postoje\u0107ih odnosa, iskori\u0161tavaju\u0107i lojalnost predanih donatora neprofitnih organizacija. Dodatna dru\u0161tvena potvrda poja\u010dava njegov utjecaj \u2013 kada osobna veza podijeli pri\u010du, povjerenje prirodno raste. Va\u017eno je napomenuti da se peer-to-peer fundraising \u010desto povezuje s odre\u0111enim doga\u0111ajima, poput osna\u017euju\u0107ih \u0161etnji ili uzbudljivih maratona, \u010dime dodatno pove\u0107ava svoj utjecaj.<\/p>\n<p>Prigrlite duh peer-to-peer fundraisinga: gdje briga nadilazi udaljenost, a svaka podijeljena pri\u010da postaje svjetionik nade. Pridru\u017eite se neprofitnim organizacijama koriste\u0107i snagu veza za unapre\u0111enje zajednica i stvaranje trajnih promjena.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225251 size-us_600_0\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-600x250.png\" alt=\"Peer-to-peer statistika prikupljanja sredstava. Crowdfunding temeljen na donacijama \" width=\"600\" height=\"250\" title=\"\" srcset=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-600x250.png 600w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-300x125.png 300w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-1024x427.png 1024w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-72x30.png 72w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-250x104.png 250w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-450x188.png 450w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-64x27.png 64w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics.-350x146.png 350w, https:\/\/whydonate.com\/wp-content\/uploads\/2021\/09\/Peer-to-peer-fundraising-statistics..png 1238w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Kako_Funkcionira_Peer-to-Peer_Fundraising\"><\/span>Kako Funkcionira Peer-to-Peer Fundraising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Neprofitne organizacije prvo moraju identificirati projekt, doga\u0111aj ili cilj te prepoznati svoje istaknute podr\u017eavatelje. Nakon toga, neprofitne organizacije mogu kontaktirati te podr\u017eavatelje i upitati ih \u017eele li sudjelovati u prikupljanju sredstava. Zainteresirane podr\u017eavatelje zatim obu\u010davaju, bilo sami ili im \u0161alju online priru\u010dnik, nakon \u010dega pojedina\u010dni podr\u017eavatelji postavljaju vlastite stranice za prikupljanje sredstava.<\/p>\n<p>Fundraiseri zatim tra\u017ee svoju obitelj, prijatelje i privatnu mre\u017eu da doniraju novac putem njihovih individualnih stranica za prikupljanje sredstava. Sva sredstva prikupljena od strane pojedinih fundraisera prelaze na glavnu stranicu za prikupljanje sredstava doti\u010dne neprofitne organizacije. Neprofitne organizacije obi\u010dno imaju vlastite web stranice na kojima organiziraju peer-to-peer <a href=\"https:\/\/whydonate.com\/hr\/\">kampanje prikupljanja sredstava<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225257 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=600\" alt=\"Peer-to-peer statistika prikupljanja sredstava \u2013 crowdfunding \" width=\"600\" height=\"486\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=37 37w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-crowdfunding.jpg\/w=9999 1141w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Statistika_Peer-to-Peer_Fundraisinga\"><\/span>Statistika Peer-to-Peer Fundraisinga<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nije iznena\u0111enje da je pandemija Covid-19 tijekom 2020.-2021. godine sna\u017eno pogodila sve sektore, uklju\u010duju\u0107i i sektor crowdfundinga. U tim okolnostima, mnoge neprofitne organizacije do\u017eivjele su velike financijske gubitke. Statistika peer-to-peer fundraisinga mo\u017ee objasniti koliko je crowdfunding bio pogo\u0111en tijekom pandemije. Prema istra\u017eivanju <a href=\"https:\/\/www.peertopeerforum.com\/fundraising-guides\/peer-to-peer-fundraising-data\/\" target=\"_blank\" rel=\"noopener\"><em>Peer-to-Peer Fundraising Thirty<\/em>,<\/a> prihodi od prikupljanja sredstava za 30 najve\u0107ih programa u SAD-u pali su za 33,9%, odnosno 401,2 milijuna dolara, na ukupno 900,1 milijun dolara, \u0161to predstavlja najve\u0107i godi\u0161nji pad u povijesti od 15 godina.<\/p>\n<p><a href=\"https:\/\/assets-global.website-files.com\/5d6eb414117b673d211598f2\/5de82e1550d3804ce13ddc75_2019-Tech-Report-English.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225263 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=600\" alt=\"Peer-to-peer statistika prikupljanja sredstava - Europa \" width=\"600\" height=\"242\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=74 74w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Europe.png\/w=9999 819w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/a><\/p>\n<p><span>Statistike peer to peer fundraising<\/span> tako\u0111er pokazuje da je ovaj oblik prikupljanja sredstava slo\u017eeniji i zahtijeva vi\u0161e vremena i planiranja. Budu\u0107i da va\u0161i podr\u017eavatelji prikupljaju sredstva, prvo ih morate prona\u0107i, a zatim im osigurati obuku. Uz to, stalna podr\u0161ka mora im biti dostupna. Ipak, peer-to-peer fundraising ima eksponencijalni u\u010dinak, jer individualne kampanje va\u0161ih podr\u017eavatelja stvaraju lan\u010danu reakciju i privla\u010de vi\u0161e donatora. Na taj na\u010din mo\u017ee donijeti ve\u0107u vidljivost i prikupiti vi\u0161e sredstava nego standardna crowdfunding kampanja.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Statistika_Peer-to-Peer_Fundraisinga_2024_Europa_i_UK\"><\/span>Statistika Peer-to-Peer Fundraisinga 2024: Europa i UK<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Tr\u017ei\u0161te alata za P2P fundraising u Europi i UK-u o\u010dekuje zna\u010dajan rast zbog sve ve\u0107eg broja korisnika dru\u0161tvenih mre\u017ea i pametnih telefona.<\/li>\n<li>Sjeverna Amerika ostaje najve\u0107i tr\u017ei\u0161ni dionik.<\/li>\n<li>Zna\u010dajni globalni igra\u010di na tr\u017ei\u0161tu uklju\u010duju WhyDonate, DonorPerfect, FundRazr, GoFundMe i Classy.<\/li>\n<li>O\u010dekuje se porast uvo\u0111enja novih alata za P2P fundraising u regiji.<\/li>\n<\/ul>\n<p>Prema <a href=\"https:\/\/www.funraise.org\/techreport\" target=\"_blank\" rel=\"noopener\">Non-profit Tech for Good: 2019 Global NGO Technology Report\u2019s<\/a> P2P fundraising statistics, 33% neprofitnih organizacija \u0161irom svijeta koristi peer-to-peer fundraising, dok je 2,2 milijuna ljudi sudjelovalo u P2P programima u 2020. godini (izvor: Peer-to-Peer Professional Forum: <a href=\"https:\/\/www.peertopeerforum.com\/research-2012-ptpf-30-results\/\" target=\"_blank\" rel=\"noopener\">Peer-to-Peer Fundraising Thirty<\/a>).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-225269 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=600\" alt=\"Peer-to-peer fundraising statistics\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics.jpg\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<p>Jo\u0161 jedna <a href=\"https:\/\/doublethedonation.com\/nonprofit-fundraising-statistics\/\" target=\"_blank\" rel=\"noopener\"><span>statistike peer to peer fundraising<\/span><\/a>\u00a0pokazuje kako su nizozemski peer-to-peer programi sada uglavnom povezani s uzbudljivim doga\u0111ajima koji svojom prirodom privla\u010de malu, ali intenzivnu publiku. Tako\u0111er, u 2021. godini vidljiv je rast u sektoru dobrotvornih organizacija, \u0161to obja\u0161njava ukupni rast donacija od 4,1%, dok je 45% donatora diljem svijeta uklju\u010deno u programe mjese\u010dnog davanja.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dodatne_Statistike_o_Peer-to-Peer_Fundraisingu\"><\/span>Dodatne Statistike o Peer-to-Peer Fundraisingu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u017dene su sklonije donirati zahvaljuju\u0107i marketingu na dru\u0161tvenim mre\u017eama, dok mu\u0161karci \u010de\u0161\u0107e doniraju zbog e-mail poruka.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">40% tvrtki s liste Fortune 500 nudi programe grantova za volontere.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ukupni prihodi putem interneta porasli su za 23% u protekloj godini, u odnosu na prethodnih 15%.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">31% donatora diljem svijeta donira organizacijama izvan svoje zemlje prebivali\u0161ta.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">92% ispitanih rukovoditelja ljudskih resursa korporacija sla\u017ee se da doprinos poslovnim vje\u0161tinama i stru\u010dnosti neprofitnim organizacijama mo\u017ee biti u\u010dinkovit na\u010din za pobolj\u0161anje liderskih i profesionalnih sposobnosti zaposlenika.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/assets-global.website-files.com\/5d6eb414117b673d211598f2\/5de82e1550d3804ce13ddc75_2019-Tech-Report-English.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225275 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=600\" alt=\"Peer-to-peer statistika prikupljanja sredstava - Dru\u0161tveni mediji \" width=\"600\" height=\"290\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=62 62w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-capture.png\/w=9999 802w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Utjecaj_Na_Neprofitne_Organizacije\"><\/span>Utjecaj Na Neprofitne Organizacije<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Globalno tr\u017ei\u0161te alata za P2P fundraising predvi\u0111a se da \u0107e rasti po godi\u0161njoj stopi od 15,2% tijekom razdoblja 2023.\u20132031., potaknuto \u0161irokom primjenom digitalne tehnologije, online platformi te sve ve\u0107im kori\u0161tenjem pametnih telefona i mobilnih pla\u0107anja.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Izazovi_I_Prilike_Za_Neprofitne_Organizacije\"><\/span>Izazovi I Prilike Za Neprofitne Organizacije<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Neprofitne organizacije suo\u010davaju se s izazovima kao \u0161to su kontinuirani pritisci na financije i pru\u017eanje usluga, dok tehnologija, posebno AI, nudi i prilike i rje\u0161enja.<\/li>\n<li>Nedostatak svijesti i razumijevanja me\u0111u potencijalnim korisnicima predstavlja zna\u010dajnu prepreku na tr\u017ei\u0161tu P2P fundraising alata, \u0161to nagla\u0161ava potrebu za edukacijom i informiranjem unutar neprofitnog sektora.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Utjecaj_Na_Neprofitne_Organizacije-2\"><\/span>Utjecaj Na Neprofitne Organizacije<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>P2P fundraising postao je najpopularnija taktika za dosezanje donatora, poti\u010du\u0107i zna\u010dajan postotak Amerikanaca da doniraju na temelju zahtjeva prijatelja ili \u010dlanova obitelji.<\/li>\n<li>Prosje\u010dan iznos prikupljen putem interneta za sudionike koji postavljaju osobne stranice za prikupljanje sredstava iznosi 391 dolar, \u0161to ukazuje na u\u010dinkovitost P2P fundraisinga u generiranju donacija za neprofitne organizacije.<\/li>\n<\/ul>\n<p>Za neprofitne organizacije, prihva\u0107anje tehnolo\u0161kih inovacija i kori\u0161tenje alata za peer-to-peer fundraising mo\u017ee biti klju\u010dno za prevladavanje financijskih izazova i \u0161irenje njihovih aktivnosti.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zakljucak\"><\/span>Zaklju\u010dak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Strategija peer-to-peer fundraisinga mo\u017ee generirati zna\u010dajne prihode ako se provede planski. Omogu\u0107avanje pojedincima da kreiraju prilago\u0111enu stranicu za svoj fundraiser mo\u017ee privu\u0107i znatno vi\u0161e donatora nego ina\u010de. Tako\u0111er, va\u017eno je jasno definirati cilj i razvoj fundraisera kako bi se odr\u017eala statistika prikupljanja sredstava.<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-225281 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=600\" alt=\"Peer-to-peer statistika prikupljanja sredstava - Fundraisers \" width=\"600\" height=\"397\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2021\/09\/Peer-to-peer-fundraising-statistics-Fundraisers.jpg\/w=9999 1396w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n<\/span><\/p>\n<p>Imati odli\u010dan tim za upravljanje donatorima mo\u017ee maksimizirati anga\u017eman u peer-to-peer fundraisingu. Mi, tim WhyDonate, kao crowdfunding platforma, mo\u017eemo vam pomo\u0107i da postignete svoj cilj u P2P fundraising kampanji.<\/p>\n<p><strong>Pokrenite svoju <a href=\"https:\/\/whydonate.com\/hr\/\">peer-to-peer kampanju<\/a> i okupite podr\u0161ku!<\/strong><span style=\"font-weight: 400;\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ovdje \u0107emo razumjeti osnove peer-to-peer fundraising i pro\u0107i kroz statistike peer to peer fundraising, koja mo\u017ee svima pomo\u0107i da steknu jasniju sliku o tome kako funkcionira i koliko u\u010dinkoviti takvi prikuplja\u010di sredstava mogu biti, s posebnim naglaskom na crowdfunding organizacije. Prije nego \u0161to nastavim dulje pri\u010dati o tome, saznajmo \u0161to je peer-to-peer fundraising i za\u0161to&#8230;<\/p>\n","protected":false},"author":28,"featured_media":383234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12027],"tags":[],"class_list":["post-383225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-savjeti-za-prikupljanje-sredstava"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts\/383225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/comments?post=383225"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/posts\/383225\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/media\/383234"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/media?parent=383225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/categories?post=383225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/hr\/wp-json\/wp\/v2\/tags?post=383225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}