{"id":36775,"date":"2023-01-27T11:00:10","date_gmt":"2023-01-27T10:00:10","guid":{"rendered":"https:\/\/whydonate.com\/?p=36775"},"modified":"2026-04-22T10:58:43","modified_gmt":"2026-04-22T09:58:43","slug":"donatie-site","status":"publish","type":"post","link":"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/","title":{"rendered":"Donatie Site &#8211; Hoe Maak je een Goede Website voor een Goed Doel?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">All too often, nonprofit organizations view their <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/doneerknop-donatie-website-plugin\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">donation website<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> as a simple task to tick off their to-do list. They know they need one, but they see it more as their listing in the Yellow Pages than what it could also be: a window into the soul of the organization. Your website is one of the most important ways the public communicates with you.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Having a donation site for your nonprofit is crucial for the success of your organization. It is not only where donors go when they want to know more about your cause, but it is also the place where supporters must be motivated to contribute.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Create Your Online Donation Site &#8211; <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/account\/register\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Start Fundraising<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> For Your Cause On WhyDonate.<\/span><\/span><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#How_to_Make_a_Good_Website\" >How to Make a Good Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#The_6_best_techniques_to_make_a_donation_site_great\" >The 6 best techniques to make a donation site great!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#1_Streamline_your_donation_process\" >1. Streamline your donation process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#2_Optimize_your_donation_website_and_donation_form_for_mobile_devices\" >2. Optimize your donation website and donation form for mobile devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#3_Problem_solution_impact\" >3. Problem, solution, impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#4_Prioritize_the_%E2%80%98About_Us_page\" >4. Prioritize the &#8216;About Us&#8217; page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#5_Use_video\" >5. Use video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#6_Make_volunteer_recruitment_simple\" >6. Make volunteer recruitment simple<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#FAQ_About_Donation_Site\" >FAQ About Donation Site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#What_are_the_most_important_features_of_an_effective_donation_website\" >What are the most important features of an effective donation website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#What_are_some_online_fundraising_software_tools_that_can_improve_my_donation_site\" >What are some online fundraising software tools that can improve my donation site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/nl\/blog\/donatie-site\/#How_can_I_find_and_optimize_my_donation_page_for_better_conversion\" >How can I find and optimize my donation page for better conversion?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Make_a_Good_Website\"><\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;hoe maak je een goede website&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:573,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;12&quot;:0}\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">How to Make a Good Website<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Ensure that your website is designed in a way that appeals to the needs of potential donors and thereby <\/span><span dir=\"auto\" style=\"vertical-align: inherit;\">maximizes <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">fundraising<\/span><\/span><\/a><\/span><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> potential. The design of your website can directly impact your <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/crowdfunding-fondsenwerving\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">online fundraising<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> . Numerous studies have shown that the layout of a donation site can influence whether or not you generate conversions (for example, someone making a donation).<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">To be highly effective, a nonprofit website does not need to be complex or expensive. We have gathered a number of features that every great fundraising website design should have, followed by some examples.<\/span><\/span><\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"The_6_best_techniques_to_make_a_donation_site_great\"><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">The 6 best techniques to make a donation site great!<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Streamline_your_donation_process\"><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">1. Streamline your donation process<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/whydonate.com\/nl\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Fundraising<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> is the core of every nonprofit, so make it easy for people to <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">donate<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> online . If you follow a few <\/span><\/span><\/span><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">simple guidelines <\/span><\/span><\/span> <span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">, you will likely also increase the amount you can raise through your <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/doneerknop-donatie-website-plugin\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">donation site<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> \u00a0:<\/span><\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Ensure that your online donation page and form are easy to find.<\/span><\/span><\/strong><\/p>\n<div class=\"flex flex-col text-sm\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:cf0fce71-f96a-4923-8edb-244ef23044c6-10\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"6a5fc774-901c-4b86-ab98-c7d8b78c3544\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\">\n<p data-start=\"0\" data-end=\"386\" data-is-last-node=\"\" data-is-only-node=\"\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">A good rule of thumb for this is: try to keep supporters, regardless of where they are on your site, just one click away from your donation form. This means you should have a donation button in your main navigation menu. Distinguish this button from the rest of the menu with a striking color. The button must lead directly to the donation page and the form.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">A common mistake is adding extra steps or more text after someone clicks the <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/doneerknop-donatie-website-plugin\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">donation button<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> . Although the intention is usually good, such as informing donors about other ways to participate, these extra steps can reduce the likelihood that someone actually <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">donates<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> .<\/span><\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Ensure a compelling &#8216;Why&#8217;.<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Your donation page shouldn&#8217;t feel purely like a payment processing form. Instead, it should briefly and gently remind people why they decided to donate to your organization.<\/span><\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Use online fundraising <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">software<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> for your donation page.<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/whydonate.com\/nl\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Online fundraising<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> software <\/span><span dir=\"auto\" style=\"vertical-align: inherit;\">makes creating your own donation site much easier and also offers you a number of features, such as:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Pre-filled amounts with descriptions. This lets donors know exactly what they are contributing to.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Integrated matching for employer donations.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Recurring donation options. Place a <\/span><\/span><\/span><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">recurring donation option on your form <\/span><\/span><\/span><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">to see higher donor retention rates.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">A donation &#8217;thermometer&#8217; to encourage more donations.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Invoices in PDF and other features that allow you to raise more money.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/artsenzondergrenzen.nl\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Doctors Without Borders<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> streamlines their donation process by ensuring that visitors stay on their donation page once they arrive.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">The more distractions there are on the donation page, the lower your conversion rate will be. Here is a way to keep the donation process exclusively focused on the task: converting the visitor to that page into a donor:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Hide the default top navigation in the header of the donation page.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Use a simple footer design.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Remove unnecessary links.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Hide social media icons.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Be sparing with text.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41493\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=9999\" alt=\"\" width=\"1500\" height=\"1000\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=9999 1386w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1522542550221-31fd19575a2d.jpg\/w=64 64w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Optimize_your_donation_website_and_donation_form_for_mobile_devices\"><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">2. Optimize your donation website and donation form for mobile devices<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Your website and your donation form must be mobile-friendly. This means that for optimal display, the format of the website pages must be adapted to the device being used.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Our smartphones are becoming an increasingly popular way to connect, share, look up information, and donate. We therefore expect optimized pages when donating.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">From <\/span><\/span><\/span><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">NP Source<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> , we learn that mobile devices accounted for 57% of all internet traffic in 2018. Over the past year, the number of mobile donations has increased by 205%. 51% of people who visit a nonprofit&#8217;s website do so on a mobile device.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">To make your website mobile-friendly, you should avoid using large photos where donors have to scroll down to access current information. Your text should also be large enough to be read on small devices. Not sure if your site is mobile-compatible? Grab your phone and check!<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Good navigation is also an important part of mobile-friendly websites. When viewing websites on mobile phones, there is not much room for dropdown menus or complex navigation with a lot of content. Simplify your mobile navigation so that only essential information is available.<\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/mobile-giving\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">NP Source<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> also discovered that nonprofit organizations can increase their donations by an average of 126% by incorporating a mobile-responsive design. If a visitor becomes frustrated when attempting to donate to your organization on their mobile device, there is a high chance they will leave your site without donating.<\/span><\/span><\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Problem_solution_impact\"><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">3. Problem, solution, impact<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">If you view donating <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">as<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> a purchasing decision, your website must answer questions and counter potential objections from the donor&#8217;s perspective.<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Why should I actually donate?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Why should I donate to you instead of another organization?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">How do I know that my money will be used wisely and ethically?<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">When you start working with content to build your website, you begin with the problem you are solving, how you are solving it, and why it is important to the site visitor. The process of awareness when scrolling down a page on your website goes something like this: awareness of a problem, the solution to the problem, and the motivation to be part of the solution.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">You must follow up the &#8216;problem&#8217; with your organization&#8217;s explicit solution to that problem. Then move on to your organization&#8217;s immediate impact. Prove the effectiveness of your solution by demonstrating the impact with striking visuals. Did you know that the brain <\/span><\/span><\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">processes images 60,000 times faster than text!<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> Your content is much more attractive and engaging if you ensure you include the following:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Photographic images,<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Images or infographics with statistics, data, or processes,<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Videos and vlogs.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Donors want to know that their hard-earned money is going to a <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">good cause<\/span><\/span><\/a><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> . They want to know what your organization is going to do with their money. Transparency means being open and accountable to the donor. It means being trustworthy and keeping your promises.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">People might only donate if they see examples or proof on your website that their donations will be put to good use. Some donors may look up your organization on sites like <\/span><\/span><\/span><a href=\"https:\/\/www.charitynavigator.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">CharityNavigator<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> , but you save them time and worry if you offer specific information on your website. This could be statistics, field reports, or financial data, so that donors have a certain level of trust in your organization.<\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.heifer.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Heifer International<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> has a section on their homepage that combines statistics on transparency and accountability with a call to action. They have added donation buttons with various donation amounts.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Heifer also has share buttons on every page so donors know they can share the page with their Twitter or Facebook accounts.<\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/my.charitywater.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Charity: Water<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> talks <\/span><\/span><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">about the impact of their work <\/span><\/span><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">in a great way on their <\/span><\/span><\/span><a href=\"https:\/\/my.charitywater.org\/projects\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Projects page .<\/span><\/span><\/span><\/a> <span style=\"font-weight: 400;\"><\/span> <span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">They also have a separate section for potential donors with supporting financial information to support the due diligence requirements.<\/span><\/span><\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Prioritize_the_%E2%80%98About_Us_page\"><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">4. Prioritize the &#8216;About Us&#8217; page<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">When potential donors or volunteers view the services on your website, the &#8216;About Us&#8217; page is likely in their top 3-4 clicks. They want to ensure that by supporting your organization, they are making the right choice. Don&#8217;t treat it as an afterthought. Understand what this page is really intended for. Even if your non-profit organization has great results on the website to highlight, people should also be able to know who you are. That is what this page is about. Think of it as a &#8216;first date&#8217;. It is all about getting acquainted, building rapport, and making a memorable impression.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Unfortunately, the About Us page can also become a dumping ground for many things. So try not to cram everything onto this page. Your annual report, financial data, mission statement, staff biographies, and company history can earn their own place on a separate page on the website. By ensuring that these items do not creep onto the page, you can also ensure that you do not simply dismiss their respective importance. Make sure that this page reflects only the personality and values \u200b\u200bof your non-profit.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Make the page about who you are in the strictest sense:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Who does your charity want to help? Do you raise funds for ecological\/planetary reasons, human rights, or animal welfare? Be clear about what or for whom you are raising money.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">What you do: all organizations have a story. What inspired you to start?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Why you do it: provide details about the projects you have worked on in the past, let donors know what you are currently doing and what you have planned for the future?<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Think high and stick to the highlights. This is truly an opportunity to emphasize exactly what you do on one memorable and meaningful page.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">You might notice that some organizations frame the About Us section slightly differently. Some call it &#8216;Our Story&#8217;, &#8216;Who We Are&#8217;, or simply &#8216;Want to know more about us?&#8217;. These all have the same intention: to find out what it&#8217;s all about.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Do not overlook the impact of visual storytelling and the opportunity to present your non-profit organization&#8217;s story in a more engaging way. While good text on your About Us page is still essential, its role is sometimes merely supportive and contextual for photos, images, or videos.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Long content does not always translate into lasting impressions. If you are thinking about writing an About Us page, avoid the long-winded version of your story.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Stick to the elevator pitch, but in written form. That is to say, write the content as if you have to sell your organization in the time it takes people to take the elevator from the top floor of the building. Be persuasive and highlight all the key elements that make your non-profit so great and distinctive. Keep your content engaging, but concise.<\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.nature.org\/en-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">The Nature Conservancy<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> does their <\/span><\/span><\/span><a href=\"https:\/\/www.nature.org\/en-us\/about-us\/who-we-are\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">About Us<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> page really well. They call it &#8220;Who We Are.&#8221; A three-minute video tells their story and provides fascinating statistics on the scope of their work. Think about Show and Tell. It is not one or the other. Consider refreshing your About Us page by adding some photos, images, or a video.<\/span><\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41484\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=9999\" alt=\"Donation website about us\" width=\"1500\" height=\"1000\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=9999 1386w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/12\/photo-1531206715517-5c0ba140b2b8_1.jpg\/w=64 64w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Use_video\"><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">5. Use video<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">How successful a fundraiser is depends on the donors. It is not so much about teaching people something, but about connecting with people. That is why it is so important to include a video on your donation site. With videos, to build a bond with your audience, you can combine your story with an emotion that words and photos simply cannot.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Video offers incredible opportunities for your non-profit organization to recruit supporters, engage them in your work, and help you raise funds. Video can help your audience visualize why you exist, move them to feel genuine emotion, and motivate them to care, share, and take action.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Online, video rules. In terms of likes, shares, downloads, and donations, video consistently outperforms all other forms of digital communication.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">A 60-second non-profit fundraising video can have the same impact as 1.8 million words or 3,600 pages of text, but it is the raw emotion captured that matters! Here are some other video statistics that non-profit organizations should know:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Videos alone account for 69% of all <\/span><\/span><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">consumer <\/span><\/span><\/span><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">internet traffic this year, with the prediction that this will grow even more in the coming years.<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Video content is responsible for <\/span><\/span><\/span><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">85% of all internet traffic.\u00a0<\/span><\/span><\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.fastcompany.com\/3016088\/google-survey-reveals-patterns-of-how-we-donate-money-online\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">57% of online donors<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> donate after watching an inspiring fundraising video.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Fundraising pages promoted by a video generate <\/span><\/span><\/span><a href=\"https:\/\/go.indiegogo.com\/blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">four times as many donations.<\/span><\/span><\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.mediapost.com\/publications\/article\/272063\/nearly-half-of-video-views-are-mobile.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">More than half of the videos<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> are watched on a mobile device.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.comnetwork.org\/insights\/into-focus-the-first-ever-benchmark-report-and-guide-for-nonprofit-video\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">92% of non-profits<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> say they find the investment they made in a video valuable.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Of course, you don&#8217;t need to make a Hollywood movie to post a video on your donation site. Did you know that homemade, &#8216;raw&#8217; non-profit videos often perform better on the internet than high-end productions? Videos recorded on individuals&#8217; smartphones are often the most effective way to capture and demonstrate the essence of your mission and the good you achieve. While many non-profit organizations succeed with video, others may struggle to use this powerful medium effectively.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Here are just a few tips to get started with video:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Use the iMovie app to create videos and upload them to YouTube and Vimeo. A member of your team can master iMovie in just a few hours. For your non-profit organization, you can easily create fundraising videos, edit them, and add titles, photos, music, and effects before publishing them. Search for &#8220;How to use iMovie on iPhone&#8221; to find free tutorials for this.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Assemble a library of visual material created by volunteers and staff. Showcase the good you do with inspiring behind-the-scenes footage and interviews with program recipients.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Be passionate and show donors how they can contribute.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Thank them by continuously acknowledging the generosity and support of donors.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Make sure you always have a clear call to action at the end of your videos! Don&#8217;t leave your audience hanging; ask them to make a difference.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Post videos on YouTube, Vimeo, and Facebook, and cross-promotion emails and text messages as often as you have something attractive to share.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Possible videos to insert after the video section<\/span><\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Save The Children<\/span><\/span><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Most Shocking Second a Day Video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RBQ-IoHfimQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">This excellent video by Save the Children specifically for their #SaveSyriasChildren campaign creates a compelling story about children in war zones. The video is not only very well produced, but the storyline builds a connection between the viewer and the child in the video, which embodies the core of Save the Children&#8217;s mission. The video is an example of good stories and messages.<\/span><\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Slaying Childhood Cancer by Alex&#8217;s Lemonade Stand<\/span><\/span><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Slaying Childhood Cancer: Alex&#039;s Lemonade Stand Foundation\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/szpN6nn2sMo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">This video tells the story of one person&#8217;s struggle simply and candidly. The father of a young cancer patient recounts his painful experience with the disease, yet presents such a lighthearted and uplifting portrait of his daughter that it is impossible not to be moved. It is a compelling example of how simple personal stories can be just as effective as the results of large production budgets.<\/span><\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">The Adventure Project<\/span><\/span><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"UNITED FOR CLEAN WATER IN UGANDA\" src=\"https:\/\/player.vimeo.com\/video\/88553651?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">The Adventure Project builds a community through entrepreneurship and sponsoring jobs in developing countries to improve child survival, reduce conflict, and lift people out of poverty for good. This video shows the results of a specific project and is a good example of how an organization can use video to define and demonstrate the impact of their work.<\/span><\/span><\/span><\/p>\n<p><strong><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">The Measles and Rubella Initiative: Sophie and Olive Draw their Week in India<\/span><\/span><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Sophie Blackall and daughter Olive draw their week in India\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/A16UWWGXuKE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">This video is great because it is simple, yet fascinating. At three minutes, it is long enough to gain deep insight into the work that <\/span><\/span><\/span><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">The Measles and Rubella Initiative <\/span><\/span><\/span><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">does. By focusing on someone&#8217;s experience in one region, the viewer\/listener can connect more deeply with the story being told.<\/span><\/span><\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_Make_volunteer_recruitment_simple\"><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">6. Make volunteer recruitment simple<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">If your organization needs many volunteers, consider how volunteering opportunities are integrated into your donation site.<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Do you have a link or button to a volunteer page on your homepage?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Does that page adequately describe the volunteer experience and the requirements for it?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Can volunteers easily contact you via your volunteer page?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">How easy is it for volunteers to click from other pages on your site as well?<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">It goes without saying that if volunteers contact you, you must respond immediately.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Even if you only need a few volunteers, a volunteer page has value. Through your link for volunteers, you can connect with people you hadn&#8217;t expected who are interested in your work.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">You don&#8217;t have to name your page for volunteers &#8216;Volunteers&#8217;. &#8216;Get Involved&#8217; is often used. This <\/span><\/span><\/span>\u00a0<a href=\"https:\/\/www.girlup.org\/take-action\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Take Action<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> section on the <\/span><\/span><\/span>\u00a0<span dir=\"auto\" style=\"vertical-align: inherit;\"><a href=\"https:\/\/www.girlup.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Girl Up <\/span><\/span><\/a><\/span><a href=\"https:\/\/www.girlup.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">donation<\/span><\/span><\/span><span style=\"font-weight: 400;\"><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> site is just as effective. Not only can you easily get information about the different ways to support them, but you can also search for the Girl Up club closest to you. They do their best to offer visitors every opportunity to participate.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">A donation site for online fundraising does not have to be expensive and complex to be effective. <\/span><\/span><\/span><a href=\"https:\/\/www.facebook.com\/BeyondBarsAnimalRescue\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Beyond Bars Animal Rescue<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"> is a small organization with a volunteer link that is prominently displayed on the homepage.<\/span><\/span><\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Conclusion<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Essentially, you want your non-profit donation site to be simple, well-organized, and easy to navigate. Limit the number of images, media, and links to what is truly necessary and organize your content logically. Make your media work. Remember: every extra step in the navigation process is an opportunity for a donor to become distracted or reconsider their decision to donate.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">This is what it ultimately comes down to:<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">As soon as you start viewing your donation site as a potential generator of revenue, PR, and partnerships, the importance of keeping your site updated and user-friendly becomes clear. If you have a mediocre donation site with mediocre content, you will receive a mediocre response from visitors. But if you have a donation site that clearly communicates your purpose, conveys your impact, and resonates with visitors, you have a powerful recruitment and fundraising tool available 24 hours a day.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Set Up Your Digital Giving Platform &#8211; <\/span><\/span><a href=\"https:\/\/whydonate.com\/nl\/account\/register\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Start Your Fundraising Journey With WhyDonate.<\/span><\/span><\/a><\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_About_Donation_Site\"><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">FAQ About Donation Site<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_are_the_most_important_features_of_an_effective_donation_website\"><\/span><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">What are the most important features of an effective donation website?<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">An effective donation website must be user-friendly, have a clear and simple donation process, be optimized for mobile devices, offer transparency regarding the destination of donations, and feature compelling visual and textual content to demonstrate the impact of donations.<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_are_some_online_fundraising_software_tools_that_can_improve_my_donation_site\"><\/span><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">What are some online fundraising software tools that can improve my donation site?<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">Software tools for online fundraising offer features such as pre-filled amounts with descriptions, integrated matching for employer donations, recurring donation options, donation thermometers, and billing capabilities. These tools can streamline the donation process and increase donor engagement.<\/span><\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_can_I_find_and_optimize_my_donation_page_for_better_conversion\"><\/span><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">How can I find and optimize my donation page for better conversion?<\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span dir=\"auto\" style=\"vertical-align: inherit;\"><span dir=\"auto\" style=\"vertical-align: inherit;\">To make your donation page findable and optimize it for better conversion, you must ensure that it is easy to find on your website, contains clear and compelling calls to action, and does not add unnecessary steps that could slow down the donation process or distract potential donors.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All too often, nonprofit organizations view their donation website as a simple task to tick off their to-do list. They know they need one, but they see it more as their listing in the Yellow Pages than what it could also be: a window into the soul of the organization. Your website is one of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":273062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10677],"tags":[],"class_list":["post-36775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doed-doel"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/posts\/36775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/comments?post=36775"}],"version-history":[{"count":4,"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/posts\/36775\/revisions"}],"predecessor-version":[{"id":438539,"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/posts\/36775\/revisions\/438539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/media\/273062"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/media?parent=36775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/categories?post=36775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/nl\/wp-json\/wp\/v2\/tags?post=36775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}