{"id":319122,"date":"2024-01-18T18:02:05","date_gmt":"2024-01-18T17:02:05","guid":{"rendered":"https:\/\/whydonate.com\/blog\/strangere-de-fonduri-email\/"},"modified":"2025-04-18T10:28:26","modified_gmt":"2025-04-18T09:28:26","slug":"strangere-de-fonduri-email","status":"publish","type":"post","link":"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/","title":{"rendered":"9 Sfaturi Pentru Un E-Mail Bun De Str\u00e2ngere De Fonduri"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Organiza\u021biile nonprofit ajung la mai mul\u021bi oameni prin intermediul canalelor digitale ca niciodat\u0103. \u00cen timp ce unii exper\u021bi s-au gr\u0103bit s\u0103 declare c\u0103 e-mailul de str\u00e2ngere de fonduri a dep\u0103\u0219it momentul de glorie \u00een timpul boom-ului social media, datele spun contrariul.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Listele de e-mailuri au crescut cu 11%, o rat\u0103 de cre\u0219tere dep\u0103\u0219it\u0103 de cre\u0219terea principalelor platforme de socializare (Facebook 13%, Twitter 15%, Instagram un procent uria\u0219 de 44%). &#8211; Domnul Benchmarks<\/span><\/p><\/blockquote>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#Functioneaza_e-mailurile_de_strangere_de_fonduri\" >Func\u021bioneaz\u0103 e-mailurile de str\u00e2ngere de fonduri?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#De_ce_ar_trebui_sa_alegeti_Email_Fundraising\" >De ce ar trebui s\u0103 alege\u021bi Email Fundraising?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#A_Sunt_accesibilela_preturi_accesibile\" >A. Sunt accesibile\/la pre\u021buri accesibile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#B_Sunt_usor_de_expediat_si_ofera_rezultate_rapide\" >B. Sunt u\u0219or de expediat \u0219i ofer\u0103 rezultate rapide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#C_Sunt_versatile\" >C. Sunt versatile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#Cum_sa_scrieti_e-mailuri_puternice_de_strangere_de_fonduri\" >Cum s\u0103 scrie\u021bi e-mailuri puternice de str\u00e2ngere de fonduri?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#1_Sortati-va_baza_de_date\" >1. Sorta\u021bi-v\u0103 baza de date<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#2_Creati_o_linie_de_subiect_puternica\" >2. Crea\u021bi o linie de subiect puternic\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#3_Asigurati-va_ca_formatul_este_corect\" >3. Asigura\u021bi-v\u0103 c\u0103 formatul este corect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#4_Spuneti_o_poveste_convingatoare\" >4. Spune\u021bi o poveste conving\u0103toare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#5_Utilizati_un_singur_apel_la_actiune\" >5. Utiliza\u021bi un singur apel la ac\u021biune<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#6_Aratati_un_impact_tangibil\" >6. Ar\u0103ta\u021bi un impact tangibil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#7_Creati_o_incheiere_eficienta\" >7. Crea\u021bi o \u00eencheiere eficient\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#8_Facilitati_donarea\" >8. Facilita\u021bi donarea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#9_Urmariti_si_evaluati_e-mailurile_dvs\" >9. Urm\u0103ri\u021bi \u0219i evalua\u021bi e-mailurile dvs.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#Un_sablon_de_e-mail_de_strangere_de_fonduri_pentru_tine\" >Un \u0219ablon de e-mail de str\u00e2ngere de fonduri pentru tine<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/whydonate.com\/ro\/blog\/strangere-de-fonduri-email\/#Concluzie\" >Concluzie<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Functioneaza_e-mailurile_de_strangere_de_fonduri\"><\/span>Func\u021bioneaz\u0103 e-mailurile de str\u00e2ngere de fonduri?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00cen timp ce veniturile din <a href=\"https:\/\/whydonate.com\/ro\/blog\/e-mail-marketing-pentru-nonprofit\/\"><strong>e-mail<\/strong><\/a> au crescut cu 24% \u00een 2017 \u0219i au reprezentat 28% din totalul de<\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">dona\u021bii online<\/span><\/a><span style=\"font-weight: 400;\">, ratele de deschidere a e-mailurilor \u0219i ratele de clicuri pentru str\u00e2ngerea de fonduri \u0219i sprijin public au sc\u0103zut. <\/span> <span style=\"font-weight: 400;\">Cu toate acestea, realitatea privind modul \u00een care organiza\u021biile nonprofit pot merge mai departe este complicat\u0103. Emailurile despre str\u00e2ngerea de fonduri sunt o provocare pentru a fi &#8222;corecte&#8221;. Iar ceea ce este &#8222;bun&#8221; poate varia \u00een cele din urm\u0103 foarte mult \u00een ceea ce prive\u0219te profitul \u0219i segmentele de public.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"De_ce_ar_trebui_sa_alegeti_Email_Fundraising\"><\/span><span style=\"font-weight: 400;\">De ce ar trebui s\u0103 alege\u021bi Email Fundraising?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"A_Sunt_accesibilela_preturi_accesibile\"><\/span>A. Sunt accesibile\/la pre\u021buri accesibile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketingul prin e-mail este, \u00een general, gratuit pentru organiza\u021biile non-profit mai mici (sau pentru organiza\u021biile non-profit cu liste de e-mail mai mici). Chiar dac\u0103 lista de e-mailuri cre\u0219te, marketingul prin e-mail r\u0103m\u00e2ne foarte eficient din punct de vedere al costurilor, mai ales \u00een compara\u021bie cu alte metode de <a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\">str\u00e2ngere<\/a> de fonduri (de exemplu, evenimente de str\u00e2ngere de fonduri).<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Marketingul <a href=\"http:\/\/www.campaignmonitor.com\/\" target=\"_blank\" rel=\"noopener\">prin e-mail<\/a> este cel mai bun marketing, cu un ROI (return on investment) de 4400%, ceea ce \u00eenseamn\u0103 c\u0103 pentru fiecare dolar cheltuit se ob\u021bin 44 de dolari.<\/span><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"B_Sunt_usor_de_expediat_si_ofera_rezultate_rapide\"><\/span>B. Sunt u\u0219or de expediat \u0219i ofer\u0103 rezultate rapide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cele mai populare servicii de marketing prin e-mail sunt destul de intuitive \u0219i simple &#8211; majoritatea nu necesit\u0103 cunoa\u0219terea nici m\u0103car a unei singure linii de cod. \u0218abloanele proiectate profesional, func\u021biile de copiere \u0219i lipire \u0219i al\u021bi editori u\u0219or de utilizat au f\u0103cut ca trimiterea de e-mailuri s\u0103 fie mai u\u0219oar\u0103 ca niciodat\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unul dintre principalele concepte ale str\u00e2ngerii de fonduri prin e-mail este livrarea rapid\u0103 a rezultatelor. Organiza\u021bia dvs. non-profit poate recruta clien\u021bi, donatori, sus\u021bin\u0103tori \u0219i voluntari mai repede dec\u00e2t orice alt\u0103 metod\u0103.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"C_Sunt_versatile\"><\/span>C. Sunt versatile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-mailurile sunt un instrument excelent pentru<\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">str\u00e2ngerea de fonduri online<\/span><\/a><span style=\"font-weight: 400;\">, furnizarea de informa\u021bii, mobilizarea voluntarilor, promovarea posturilor vacante \u0219i cre\u0219terea vizibilit\u0103\u021bii dumneavoastr\u0103.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"email colectare de fonduri\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/f_auto,q_auto\/v1552481509\/whydonate-production\/wordpress\/email-fundraising.jpg\" alt=\"E-mail de str\u00e2ngere de fonduri\" width=\"750\" height=\"500\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Cum_sa_scrieti_e-mailuri_puternice_de_strangere_de_fonduri\"><\/span><span style=\"font-weight: 400;\">Cum s\u0103 scrie\u021bi e-mailuri puternice de str\u00e2ngere de fonduri?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nu exist\u0103 o formul\u0103 simpl\u0103 pentru a scrie e-mailuri de str\u00e2ngere de fonduri care s\u0103 garanteze succesul, dar am adunat sfaturile noastre de top pentru a scrie mostre de e-mailuri care s\u0103 aib\u0103 \u0219anse bune:<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"1_Sortati-va_baza_de_date\"><\/span>1. Sorta\u021bi-v\u0103 baza de date<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Prin segmentarea donatorilor dvs. \u0219i direc\u021bionarea marketingului prin e-mail c\u0103tre diferite segmente, pute\u021bi cre\u0219te gradul de reten\u021bie a donatorilor \u0219i<\/span><span style=\"font-weight: 400;\">dona\u021biile<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exist\u0103 mai multe moduri \u00een care v\u0103 pute\u021bi segmenta donatorii. Unele dintre cele mai comune segmente sunt v\u00e2rsta, m\u0103rimea dona\u021biei, data ultimei dona\u021bii \u0219i frecven\u021ba dona\u021biilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clasificarea donatorilor are ca scop principal furnizarea de con\u021binut relevant pentru grupuri mai mici de donatori. Aceasta \u00eei \u00eempiedic\u0103 pe donatorii dumneavoastr\u0103 s\u0103 aib\u0103 sentimentul frustrant c\u0103 con\u021binutul \u0219i comunicarea dumneavoastr\u0103 nu sunt relevante pentru ei.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segmentarea donatorilor v\u0103 permite s\u0103 v\u0103 personaliza\u021bi tonul \u0219i informa\u021biile \u0219i s\u0103 \u00eei \u00eencuraja\u021bi pe donatori s\u0103 colaboreze cu organiza\u021bia dvs. non-profit \u00eentr-un mod care li se potrive\u0219te. Un donator care a donat \u00een mod repetat organiza\u021biei dvs. \u00een ultimele luni \u0219i ani ar trebui s\u0103 primeasc\u0103 un e-mail diferit de cel al unei persoane care tocmai s-a \u00eenscris \u00een lista dvs. de e-mail. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segmentarea ajut\u0103, de asemenea, la consolidarea \u00eencrederii \u0219i permite organiza\u021biei dvs. non-profit s\u0103 utilizeze datele pentru a cre\u0219te dona\u021biile \u00een mod strategic. \u00cen acela\u0219i timp, ar trebui s\u0103 v\u0103 asigura\u021bi c\u0103 fiecare abonat la e-mail \u00ee\u0219i d\u0103 consim\u021b\u0103m\u00e2ntul expres pentru a fi inclus \u00een lista dvs. (verified opt-in) \u0219i ar trebui s\u0103 actualiza\u021bi termenii de utilizare \u0219i politica de confiden\u021bialitate. Dup\u0103 trimiterea buletinelor de \u0219tiri sau a campaniilor de e-mail, verifica\u021bi dac\u0103 a\u021bi primit un r\u0103spuns pozitiv sau negativ. Dac\u0103 prime\u0219ti multe respingeri sau dac\u0103 ratele de deschidere \u0219i de clic sunt sc\u0103zute, ar trebui s\u0103 \u00ee\u021bi reevaluezi lista de e-mailuri.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Creati_o_linie_de_subiect_puternica\"><\/span>2. Crea\u021bi o linie de subiect puternic\u0103<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<blockquote><p><span style=\"font-weight: 400;\">35% dintre destinatarii de <a href=\"https:\/\/whydonate.com\/ro\/blog\/e-mail-marketing-pentru-nonprofit\/\"><strong>e-mail<\/strong><\/a> deschid un e-mail pe baza subiectului.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Un e-mail excelent colectare de fonduri nu este chiar at\u00e2t de bun dac\u0103 nu este deschis. De aceea, este esen\u021bial s\u0103 crea\u021bi o linie de subiect care s\u0103 v\u0103 fac\u0103 e-mailurile s\u0103 ias\u0103 \u00een eviden\u021b\u0103 \u00een inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 c\u00e2teva sfaturi pentru a \u00eembun\u0103t\u0103\u021bi subiectul e-mailurilor de str\u00e2ngere de fonduri:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Men\u021bine\u021bi liniile de subiect scurte, de preferin\u021b\u0103 \u00eentre 4 \u0219i 15 caractere.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea\u021bi un sentiment de urgen\u021b\u0103 cu cuvinte precum &#8222;urgent&#8221; \u0219i &#8222;important&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u0103stra\u021bi precizia. De\u0219i, f\u0103r\u0103 \u00eendoial\u0103, pute\u021bi fi foarte creativi cu liniile de subiect, acestea trebuie s\u0103 aib\u0103 \u00eentotdeauna leg\u0103tur\u0103 cu con\u021binutul e-mailului. Subiectele \u00een\u0219el\u0103toare nu sunt permise \u0219i sunt chiar interzise \u00een unele \u021b\u0103ri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intriga\u021bi-v\u0103 cititorii sau pune\u021bi o \u00eentrebare &#8211; acest lucru v\u0103 poate ajuta s\u0103 cre\u0219te\u021bi rata de deschidere.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cencerca\u021bi s\u0103 personaliza\u021bi linia de subiect folosind prenumele persoanei de contact.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include\u021bi numele expeditorului.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testa\u021bi \u00een zile \u0219i momente diferite ale zilei \u0219i nu uita\u021bi s\u0103 face\u021bi multe teste A\/B pentru a vedea ce func\u021bioneaz\u0103 cel mai bine, cre\u00e2nd mai multe mostre de e-mailuri de str\u00e2ngere de fonduri.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cencerca\u021bi s\u0103 evita\u021bi cuv\u00e2ntul &#8222;noi&#8221;. &#8222;Noi&#8221; este o entitate f\u0103r\u0103 chip, iar &#8222;eu&#8221; este o persoan\u0103 care vrea s\u0103 vorbeasc\u0103 cu &#8222;tu&#8221; \u0219i &#8222;eu&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Folosi\u021bi rime, liste, alitera\u021bii \u0219i multe altele. Acestea se comport\u0103 bine. Dar, mai presus de toate, g\u00e2ndi\u021bi-v\u0103 la altceva \u0219i fi\u021bi creativi.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sfat de expert: <\/span><\/p>\n<p><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MailChimp<\/span><\/a><span style=\"font-weight: 400;\"> a descoperit c\u0103 urm\u0103toarele cuvinte au fost teribile pentru ratele de deschidere:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suport<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Memento<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducere procentual\u0103<\/span><\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Asigurati-va_ca_formatul_este_corect\"><\/span>3. Asigura\u021bi-v\u0103 c\u0103 formatul este corect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Capacitatea noastr\u0103 de aten\u021bie este din ce \u00een ce mai scurt\u0103. Foarte pu\u021bini oameni citesc e-mailuri lungi, chiar dac\u0103 sunt foarte bune. Cei mai mul\u021bi oameni trec peste con\u021binut. \u00cen plus, timpul de care are nevoie un utilizator mediu pentru a lua o decizie este de 50 de milisecunde &#8211; nici m\u0103car o secund\u0103 \u00eentreag\u0103!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen plus, importan\u021ba e-mailurilor bine formate este mai mare ca niciodat\u0103, deoarece tot mai mul\u021bi utilizatori trec la telefoane mobile. <\/span><span style=\"font-weight: 400;\">Mai mult de jum\u0103tate din e-mailuri sunt citite de pe un dispozitiv mobil. Iar unele studii sus\u021bin chiar c\u0103 acest num\u0103r este chiar mai mare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 c\u00e2teva sfaturi pentru a ob\u021bine mostre de <a href=\"https:\/\/whydonate.com\/ro\/blog\/e-mail-marketing-pentru-nonprofit\/\"><strong>e-mailuri de str\u00e2ngere de fonduri<\/strong><\/a> formatate corespunz\u0103tor:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fi\u021bi scurt, doar c\u00e2teva paragrafe &#8211; de preferin\u021b\u0103 dou\u0103 sau trei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limita\u021bi paragrafele la 2-3 propozi\u021bii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alege\u021bi titluri \u0219i subtitluri descriptive, cu verbe active \u0219i substantive pline de via\u021b\u0103. Acestea vor capta aten\u021bia sus\u021bin\u0103torilor dumneavoastr\u0103 \u0219i \u00eei vor \u00eencuraja s\u0103 citeasc\u0103 textul.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elabora\u021bi cu aten\u021bie mesajul din fragmentul de prob\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asigura\u021bi-v\u0103 c\u0103 e\u0219antionul de e-mail pentru str\u00e2ngerea de fonduri arat\u0103 bine pe ecranele mobile &#8211; textul trebuie s\u0103 fie suficient de mare pentru a fi citit rapid, iar toate link-urile trebuie s\u0103 fie u\u0219or de accesat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asigura\u021bi-v\u0103 c\u0103 e-mailul dvs. de str\u00e2ngere de fonduri nu este supraaglomerat \u0219i c\u0103 sec\u021biunile sale sunt \u00eenconjurate de mult spa\u021biu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alege\u021bi un font \u0219i r\u0103m\u00e2ne\u021bi la el.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limita\u021bi-v\u0103 la trei culori, p\u0103stra\u021bi fundalurile deschise \u0219i folosi\u021bi culorile doar ca accente.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Folosi\u021bi imagini mari \u0219i \u00eendr\u0103zne\u021be \u00een exemplele de e-mailuri de str\u00e2ngere de fonduri pentru a v\u0103 implica imediat \u0219i pentru a v\u0103 mobiliza contactele.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include\u021bi \u00eentotdeauna logo-ul organiza\u021biei dvs. \u00een antetul e-mailului.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include\u021bi informa\u021biile de contact ale organiza\u021biei dvs. \u00een subsol \u0219i op\u021biunea de dezabonare.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sfat de expert:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asigura\u021bi-v\u0103 c\u0103 pagina dvs. de dona\u021bii este optimizat\u0103 pentru mobil, astfel \u00eenc\u00e2t donatorii dvs. s\u0103 nu se confrunte cu un formular complicat \u0219i greu de utilizat.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Spuneti_o_poveste_convingatoare\"><\/span>4. Spune\u021bi o poveste conving\u0103toare<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O poveste bun\u0103 este adesea fundamentul unui e-mail de succes pentru str\u00e2ngerea de fonduri. Oamenii sunt &#8222;programa\u021bi&#8221; s\u0103 reac\u021bioneze la pove\u0219ti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pove\u0219tile au jucat \u00eentotdeauna un rol esen\u021bial \u00een istoria omenirii. De mii de ani, am folosit pove\u0219tile pentru a transmite cuno\u0219tin\u021be, pentru a \u00eenv\u0103\u021ba, pentru a \u00eemp\u0103rt\u0103\u0219i experien\u021be \u0219i pentru a ne conecta cu ceilal\u021bi.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Cercet\u0103rile efectuate la Universitatea Stanford au ar\u0103tat c\u0103 ne amintim mai bine informa\u021biile atunci c\u00e2nd acestea sunt transmise ca parte a unei pove\u0219ti (de p\u00e2n\u0103 la 22 de ori mai bine dec\u00e2t faptele singure).<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Nu numai c\u0103 ne amintim pove\u0219tile mai bine dec\u00e2t faptele, dar ele evoc\u0103 \u0219i emo\u021bii \u0219i ne fac s\u0103 ac\u021bion\u0103m. Acesta este motivul pentru care storytelling-ul este un instrument incredibil de puternic pentru organiza\u021biile nonprofit &#8211; care, desigur, nu duc lips\u0103 de pove\u0219ti conving\u0103toare de spus. Povestirea ofer\u0103 cititorului o privire \u00een lumea dumneavoastr\u0103 \u0219i \u00eei reaminte\u0219te de ce misiunea dumneavoastr\u0103 este at\u00e2t de important\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 c\u00e2teva moduri \u00een care pute\u021bi spune pove\u0219ti \u00een e-mailul de str\u00e2ngere de fonduri:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Spune\u021bi o poveste emo\u021bionant\u0103. Iat\u0103 un exemplu de astfel de<\/span> <a href=\"https:\/\/medium.com\/charity-water\/the-woman-who-fell-down-the-well-5e72d68d7e9b\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Caritate<\/span><\/a><span style=\"font-weight: 400;\"> poveste<\/span><a href=\"https:\/\/medium.com\/charity-water\/the-woman-who-fell-down-the-well-5e72d68d7e9b\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">: ap\u0103<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Folosi\u021bi un protagonist, un erou. Este mai u\u0219or s\u0103 te conectezi cu o persoan\u0103 care are un nume dec\u00e2t cu un grup anonim de oameni (de exemplu, oamenii s\u0103raci din Somalia).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Folosi\u021bi un limbaj simplu, uman. Evita\u021bi jargonul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Colecta\u021bi materiale vizuale conving\u0103toare pentru mostrele de e-mailuri de str\u00e2ngere de fonduri care se potrivesc cu povestea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Spune\u021bi pove\u0219ti care reflect\u0103 \u00een mod direct impactul contribu\u021biilor donatorilor dumneavoastr\u0103. Spune\u021bi-le exact cum vor fi folosi\u021bi banii \u0219i care va fi rezultatul dona\u021biei lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Ghida\u021bi-v\u0103 cititorii pe traseul emo\u021bional al pove\u0219tii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Picta\u021bi o imagine mental\u0103 cu ajutorul cuvintelor dumneavoastr\u0103 \u0219i apela\u021bi la toate sim\u021burile. Ne oglindim \u00een experien\u021bele altora, fie c\u0103 vedem, auzim sau citim.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Asigur\u0103-te c\u0103 e-mailul t\u0103u r\u0103spunde la \u00eentreb\u0103rile: de ce ar trebui s\u0103-mi pese? Cum poate ajuta dona\u021bia mea? Ce vrei s\u0103 fac\/cum pot s\u0103 te ajut?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Concentra\u021bi-v\u0103 asupra unui program sau a unei ini\u021biative specifice. Nu include\u021bi \u00eentr-un singur e-mail informa\u021bii despre tot ceea ce face\u021bi.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Str\u00e2ngerea de fonduri prin povestiri\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/f_auto,q_auto\/v1552562596\/whydonate-production\/wordpress\/story-telling.jpg\" alt=\"\u0218ablon de str\u00e2ngere de fonduri prin e-mail\" width=\"767\" height=\"511\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Utilizati_un_singur_apel_la_actiune\"><\/span>5. Utiliza\u021bi un singur apel la ac\u021biune<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Folosirea unui singur apel la ac\u021biune nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 cere\u021bi doar o singur\u0103 dat\u0103 \u00een e-mail. Mul\u021bi exper\u021bi \u00een str\u00e2ngerea de fonduri recomand\u0103 chiar s\u0103 \u00eentreba\u021bi cititorii de trei ori. Cu toate acestea, nu v\u0103 confunda\u021bi cititorii. Dac\u0103 obiectivul dvs. este de a str\u00e2nge fonduri, nu le cere\u021bi cititorilor dvs. s\u0103 se \u00eenscrie la un eveniment, s\u0103 se ofere voluntari \u0219i s\u0103 v\u0103 citeasc\u0103 blogul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00centreba\u021bi \u00een moduri diferite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De exemplu, pute\u021bi ad\u0103uga un buton proeminent de &#8222;dona\u021bie&#8221; \u00een e-mailul dumneavoastr\u0103, care s\u0103 \u00eei direc\u021bioneze pe cititorii dumneavoastr\u0103 c\u0103tre pagina de dona\u021bii sau s\u0103 fac\u0103 un link c\u0103tre pagina dumneavoastr\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen plus, nu vre\u021bi ca destinatarii dvs. s\u0103 citeasc\u0103 e-mailul de str\u00e2ngere de fonduri \u0219i s\u0103 se \u00eentrebe despre ce este vorba. Nu v\u0103 \u00eenv\u00e2rti\u021bi \u00een jurul cozii \u0219i adresa\u021bi-v\u0103 \u00eentrebarea \u00een primele dou\u0103 paragrafe, dac\u0103 este posibil. Dac\u0103 a\u0219tepta\u021bi prea mult, mul\u021bi dintre cititorii dvs. vor trece pur \u0219i simplu la urm\u0103torul e-mail din c\u0103su\u021ba lor de e-mail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sfat de expert:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rezultatele a 42 de studii combinate \u00eentr-un<\/span><a href=\"http:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/10510974.2012.727941#.Us3LiWRDvZE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">meta-analiz\u0103 a peste 22.000 de participan\u021bi<\/span><\/a><span style=\"font-weight: 400;\"> a ar\u0103tat c\u0103, dac\u0103 le dai oamenilor posibilitatea de a alege s\u0103 nu doneze, \u0219ansele ca ace\u0219tia s\u0103 doneze aproape c\u0103 se dubleaz\u0103. Cere\u021bi cititorilor dumneavoastr\u0103 s\u0103 doneze, apoi ad\u0103uga\u021bi o variant\u0103 a urm\u0103toarei propozi\u021bii: &#8222;Dar sunte\u021bi liberi s\u0103 alege\u021bi oricare dintre ele.&#8221;<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_Aratati_un_impact_tangibil\"><\/span>6. Ar\u0103ta\u021bi un impact tangibil<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Crearea unei pove\u0219ti \u0219i a unei pove\u0219ti emo\u021bionale implic\u0103:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prezentarea unei probleme cititorilor dumneavoastr\u0103 (eventual prin intermediul unei pove\u0219ti de la o persoan\u0103).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">O solu\u021bie (probabil serviciul organiza\u021biei dumneavoastr\u0103).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invita\u021bi-i s\u0103 fac\u0103 parte din solu\u021bie (apel la ac\u021biune).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pentru a-i determina cu adev\u0103rat pe cititorii dvs. s\u0103 doneze, este esen\u021bial s\u0103 ar\u0103ta\u021bi \u00een mod clar cum dona\u021biile lor vor face diferen\u021ba. Corela\u021bi sumele donate cu rezultate\/rezultate specifice.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Este foarte probabil sau probabil ca milenialii s\u0103 nu mai doneze dac\u0103 nu \u0219tiu dac\u0103 dona\u021bia are impact (78%), dac\u0103 organiza\u021bia le cere sprijinul prea des (73%) sau dac\u0103 nu au sim\u021bit o leg\u0103tur\u0103 personal\u0103 cu organiza\u021bia (72%).<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Pentru a v\u0103 motiva donatorii s\u0103 doneze, ar\u0103ta\u021bi-le ce pot realiza prin dona\u021biile lor prin exemple concrete. Ar\u0103ta\u021bi-le c\u0103 50 de dolari pot ajuta la cump\u0103rarea de rechizite \u0219colare pentru un elev dintr-o familie cu venituri mici sau c\u0103 200 de dolari asigur\u0103 materialele necesare pentru a organiza o ac\u021biune de cur\u0103\u021bare a unui r\u00e2u.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"7_Creati_o_incheiere_eficienta\"><\/span>7. Crea\u021bi o \u00eencheiere eficient\u0103<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Una dintre cele mai mari provoc\u0103ri \u00een scrierea unor e-mailuri puternice de str\u00e2ngere de fonduri este tonul.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poate fi foarte dificil s\u0103 se g\u0103seasc\u0103 un echilibru \u00eentre a detalia consecin\u021bele inac\u021biunii (de exemplu, &#8222;F\u0103r\u0103 dona\u021bii ca a ta, mai mul\u021bi copii vor tr\u0103i f\u0103r\u0103 hran\u0103 \u0219i ap\u0103 curat\u0103.&#8221;), care poate provoca sentimente de vinov\u0103\u021bie \u0219i poate descuraja cititorii s\u0103 doneze, \u0219i a avea un ton pozitiv \u0219i \u00een\u0103l\u021b\u0103tor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mul\u021bumi\u021bi-le donatorilor \u00een avans \u0219i spune\u021bi-le din nou de ce conteaz\u0103 contribu\u021bia lor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen timpul \u00eenchiderii, fi\u021bi deosebit de \u00eencrez\u0103tor \u00een ceea ce prive\u0219te motivul pentru care solicita\u021bi dona\u021bii. Acum este momentul s\u0103 v\u0103 conecta\u021bi \u0219i s\u0103 v\u0103 alinia\u021bi cu adev\u0103rat cu donatorul dumneavoastr\u0103.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"8_Facilitati_donarea\"><\/span>8. Facilita\u021bi donarea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Deoarece scopul principal al unui e-mail de str\u00e2ngere de fonduri este acela de a str\u00e2nge fonduri, este esen\u021bial ca cititorii dvs. s\u0103 doneze. Chiar dac\u0103 e-mailul dvs. a fost perfect conceput \u0219i apelul la ac\u021biune a fost inspirat \u0219i conving\u0103tor, dac\u0103 cititorii dvs. consider\u0103 c\u0103 apelul la ac\u021biune \u0219i procesul de donare sunt complicate sau confuze, \u00eei ve\u021bi pierde. Dac\u0103 este greu s\u0103 cite\u0219ti \u0219i s\u0103 lucrezi cu un site web, dar\u0103mite s\u0103 faci o dona\u021bie, utilizatorii vor renun\u021ba \u00eenainte de a \u00eencepe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prin utilizarea unui sistem de dona\u021bii online, cum ar fi<\/span><a href=\"https:\/\/whydonate.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WhyDonate<\/span><\/a><span style=\"font-weight: 400;\">, garanta\u021bi donatorilor dumneavoastr\u0103 un sistem de dona\u021bii optimizat \u0219i f\u0103r\u0103 probleme &#8211; ceea ce duce la mai multe dona\u021bii. Paginile de dona\u021bii de pe WhyDonate sunt simple, frumoase \u0219i complet personalizabile. Ca sistem, WhyDonate este sigur \u0219i securizat \u0219i mult mai ieftin dec\u00e2t alte instrumente de pe pia\u021b\u0103. WhyDonate ofer\u0103 multe alte caracteristici care v\u0103 pot ajuta s\u0103 str\u00e2nge\u021bi mai mul\u021bi bani pentru organiza\u021bia dvs. non-profit. Iat\u0103 c\u00e2teva dintre ele:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sumele sugerate pentru dona\u021bii, cu descrieri, pentru a-i face pe donatori s\u0103 se simt\u0103 bine pentru c\u0103 \u0219tiu la ce vor contribui.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adecvat<\/span><span style=\"font-weight: 400;\">platform\u0103 de dona\u021bii<\/span><span style=\"font-weight: 400;\"> program pentru angajator.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Op\u021biuni de dona\u021bii recurente. Plasa\u021bi o op\u021biune de donare repetat\u0103 \u00een formularul dvs. pentru a vedea rate de reten\u021bie mai mari.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizare pentru calculatoare desktop, telefoane mobile \u0219i tablete.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accepta\u021bi dona\u021bii pe pagina dvs. de Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/whydonate.com\/en\/\"><span style=\"font-weight: 400;\">Termometru &#8222;dona\u021bie<\/span><\/a><span style=\"font-weight: 400;\"> pentru a \u00eencuraja mai multe dona\u021bii.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mai multe gateway-uri de plat\u0103 (iDeal, Card de credit, PayPal \u0219i multe alte metode de plat\u0103).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0218i multe altele!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sfat de expert:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oferirea donatorilor dvs. a oportunit\u0103\u021bii de a se \u00eenscrie \u00eentr-un program de dona\u021bii recurente este o modalitate excelent\u0103 de a cre\u0219te num\u0103rul de dona\u021bii. De asemenea, ajut\u0103 organiza\u021bia non-profit s\u0103 fac\u0103 proiec\u021bii financiare mai bune \u0219i s\u0103 planifice \u00een consecin\u021b\u0103.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"9_Urmariti_si_evaluati_e-mailurile_dvs\"><\/span>9. Urm\u0103ri\u021bi \u0219i evalua\u021bi e-mailurile dvs.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trimiterea unui e-mail de str\u00e2ngere de fonduri reprezint\u0103 doar jum\u0103tate din sarcin\u0103. Ceea ce urmeaz\u0103 este la fel de important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Urm\u0103rirea unor KPI (indicatori cheie de performan\u021b\u0103) esen\u021biali pentru e-mailuri este crucial\u0103 dac\u0103 dori\u021bi s\u0103 \u0219ti\u021bi dac\u0103 e-mailurile dvs. de str\u00e2ngere de fonduri sunt de succes sau nu \u0219i ce trebuie s\u0103 face\u021bi pentru a le spori eficien\u021ba.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Iat\u0103 c\u00e2\u021biva indicatori de performan\u021b\u0103 pe care trebuie s\u0103-i urm\u0103ri\u021bi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rata de livrare (procentul de e-mailuri care ajung la destina\u021bie);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rata de dezabonare (procentul de destinatari care se dezaboneaz\u0103 de la lista dvs. de coresponden\u021b\u0103)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rata de deschidere (procentul de destinatari care au deschis un e-mail de la organiza\u021bia dvs.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-through rate (procentul de destinatari care fac clic pe un link pe care l-a\u021bi plasat \u00een e-mail)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rata de conversie (indiferent dac\u0103 persoana a finalizat sau nu ac\u021biunea dup\u0103 ce a f\u0103cut clic pe linkul din e-mailul dumneavoastr\u0103. \u00cen cazul e-mailurilor de str\u00e2ngere de fonduri, aceasta este de obicei o dona\u021bie)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dac\u0103 sunte\u021bi interesat de al\u021bi indicatori de performan\u021b\u0103 digital\u0103 pe care organiza\u021bia dvs. non-profit ar trebui s\u0103 \u00eei urm\u0103reasc\u0103,<\/span><span style=\"font-weight: 400;\">face\u021bi clic aici pentru a citi articolul nostru<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Email fondsenwerving analytics\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/f_auto,q_auto\/v1552562997\/whydonate-production\/wordpress\/Schermafbeelding_2019-03-14_om_12.26.14.png\" alt=\"Statistici de str\u00e2ngere de fonduri prin e-mail\" width=\"758\" height=\"397\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sfat de expert:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nu uita\u021bi s\u0103 v\u0103 ar\u0103ta\u021bi recuno\u0219tin\u021ba pentru dona\u021bii. Acest lucru indic\u0103 faptul c\u0103 organiza\u021bia dvs. apreciaz\u0103 sprijinul donatorilor \u0219i c\u0103 ace\u0219tia sunt aprecia\u021bi indiferent de situa\u021bie. Exist\u0103 multe modalit\u0103\u021bi de a le mul\u021bumi donatorilor dup\u0103 ce ace\u0219tia au f\u0103cut o dona\u021bie:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trimiterea unui e-mail de mul\u021bumire;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trimite\u021bi o felicitare de mul\u021bumire frumoas\u0103;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pune\u021bi unul sau mai mul\u021bi dintre donatori \u00een centrul aten\u021biei pe platformele de socializare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invita\u021bi un donator la un eveniment special sau oferi\u021bi-i un cadou.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Un_sablon_de_e-mail_de_strangere_de_fonduri_pentru_tine\"><\/span>Un \u0219ablon de <a href=\"https:\/\/whydonate.com\/ro\/blog\/e-mail-marketing-pentru-nonprofit\/\">e-mail de str\u00e2ngere de fonduri<\/a> pentru tine<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Subiect: Sprijin\u0103 [Organisation\/Cause] \u0219i f\u0103 un impact pozitiv!<\/strong><\/p>\n<p><strong>Drag\u0103 [Supporter&#8217;s Name],<\/strong><\/p>\n<p><strong>Sper\u0103m ca acest e-mail s\u0103 ajung\u0103 la dvs. cu un moral bun. Deoarece sunte\u021bi un membru foarte apreciat al comunit\u0103\u021bii, am luat leg\u0103tura cu dumneavoastr\u0103 pentru a v\u0103 solicita sprijinul pentru [Organisation\/Cause]. Aceast\u0103 cauz\u0103 are capacitatea de a face o diferen\u021b\u0103 semnificativ\u0103 \u0219i de a l\u0103sa o amprent\u0103 de durat\u0103 \u00een vie\u021bile oamenilor. <\/strong><\/p>\n<p><strong>La [Organisation Name], suntem foarte dedica\u021bi s\u0103 facem ceea ce facem, adic\u0103 [give a detailed overview about your organisation or the cause you wish to seek support for]. Credem cu t\u0103rie c\u0103, dac\u0103 punem piciorul \u00een fa\u021b\u0103, putem schimba \u00een mod semnificativ vie\u021bile oamenilor afla\u021bi \u00een dificultate.<\/strong><\/p>\n<p><strong>Cu toate acestea, a face acest lucru de unul singur poate fi destul de cople\u0219itor. Organiza\u021bia noastr\u0103 se bazeaz\u0103 pe generozitatea grijulie a unor oameni buni ca dumneavoastr\u0103. D\u00e2ndu-ne m\u00e2na, putem merge cu to\u021bii spre un viitor mai luminos. Chiar \u0219i cu o contribu\u021bie mic\u0103, pute\u021bi aduce o schimbare semnificativ\u0103 \u0219i ne pute\u021bi ajuta s\u0103 continu\u0103m ceea ce facem.<\/strong><\/p>\n<p><strong>[Descrie\u021bi unde vor fi utilizate fondurile \u0219i scrie\u021bi despre c\u00e2teva pove\u0219ti de succes \u0219i despre modul \u00een care acestea au avut un impact pozitiv asupra vie\u021bii oamenilor. De asemenea, pute\u021bi eviden\u021bia oricare dintre realiz\u0103rile dvs.].<\/strong><\/p>\n<p><strong>Nu uita\u021bi c\u0103 toate dona\u021biile sunt deductibile din impozit \u0219i v\u0103 vom oferi o chitan\u021b\u0103 pentru dosarele dumneavoastr\u0103.<\/strong><\/p>\n<p><strong>Sprijinul dvs. de ast\u0103zi ne poate ajuta s\u0103 aducem schimb\u0103ri pozitive \u0219i s\u0103 \u00eembun\u0103t\u0103\u021bim vie\u021bile celor care au nevoie de ajutor. \u00cempreun\u0103, putem face o diferen\u021b\u0103 real\u0103 \u0219i putem crea un viitor mai luminos pentru toat\u0103 lumea.<\/strong><\/p>\n<p><strong>V\u0103 mul\u021bumim pentru c\u0103 a\u021bi luat \u00een considerare cererea noastr\u0103 \u0219i v\u0103 suntem recunosc\u0103tori pentru sprijinul dumneavoastr\u0103 continuu.<\/strong><\/p>\n<p><strong>Salut\u0103ri c\u0103lduroase,<\/strong><\/p>\n<p><strong>[Your Name]<\/strong><\/p>\n<p><strong>[Your Title\/Position]<\/strong><\/p>\n<p><strong>[Organization\/Cause] <\/strong><\/p>\n<p><strong>[Contact Information]<\/strong><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Concluzie\"><\/span>Concluzie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Crearea unui e-mail puternic de str\u00e2ngere de fonduri este o munc\u0103 grea. Segmentarea audien\u021bei, alegerea mesajelor potrivite pentru fiecare audien\u021b\u0103, selectarea imaginilor potrivite, utilizarea celor mai bune cuvinte \u0219i tonul corect &#8211; sunt at\u00e2t de multe lucruri de luat \u00een considerare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen timp ce implementarea procedurilor profesionale \u0219i a sfaturilor pe care le-am \u00eemp\u0103rt\u0103\u0219it mai sus poate pune organiza\u021bia dvs. pe drumul cel bun, realitatea este c\u0103 nu exist\u0103 o formul\u0103 real\u0103 pentru e-mailul perfect de str\u00e2ngere de fonduri. Fiecare donator este diferit \u0219i fiecare situa\u021bie este unic\u0103. <\/span><span style=\"font-weight: 400;\">Nu uita\u021bi, este absolut esen\u021bial s\u0103 testa\u021bi fiecare sfat \u0219i s\u0103 v\u0103 actualiza\u021bi strategia de str\u00e2ngere de fonduri prin e-mail \u00een consecin\u021b\u0103. Repetarea acestui proces este singura modalitate de a \u0219ti ce func\u021bioneaz\u0103 cel mai bine pentru organiza\u021bia dvs. non-profit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru mai multe sfaturi, consulta\u021bi pagina noastr\u0103<\/span> <span style=\"font-weight: 400;\"><a href=\"https:\/\/whydonate.com\/ro\/blog\/\" target=\"_blank\" rel=\"noopener\">cele mai recente \u0219i cele mai populare bloguri non-profit<\/a> pentru a<\/span><span style=\"font-weight: 400;\"> s\u0103 v\u0103 \u021binem la curent cu cele mai recente informa\u021bii \u0219i instrumente pentru industria non-profit.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organiza\u021biile nonprofit ajung la mai mul\u021bi oameni prin intermediul canalelor digitale ca niciodat\u0103. \u00cen timp ce unii exper\u021bi s-au gr\u0103bit s\u0103 declare c\u0103 e-mailul de str\u00e2ngere de fonduri a dep\u0103\u0219it momentul de glorie \u00een timpul boom-ului social media, datele spun contrariul. Listele de e-mailuri au crescut cu 11%, o rat\u0103 de cre\u0219tere dep\u0103\u0219it\u0103 de cre\u0219terea&#8230;<\/p>\n","protected":false},"author":1,"featured_media":319124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[15039,15038],"class_list":["post-319122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-e-mail-de-strangere-de-fonduri","tag-sablon-de-e-mail-de-strangere-de-fonduri"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/posts\/319122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/comments?post=319122"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/posts\/319122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/media\/319124"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/media?parent=319122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/categories?post=319122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/tags?post=319122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}