{"id":334746,"date":"2024-04-16T09:03:35","date_gmt":"2024-04-16T08:03:35","guid":{"rendered":"https:\/\/whydonate.com\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/"},"modified":"2024-04-16T14:33:36","modified_gmt":"2024-04-16T13:33:36","slug":"retentia-donatorilor-vs-achizitionarea-donatorilor","status":"publish","type":"post","link":"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/","title":{"rendered":"St\u0103p\u00e2nirea artei de a echilibra reten\u021bia \u0219i achizi\u021bia donatorilor"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Donatorii sunt un bun valoros pentru o organiza\u021bie non-profit, deoarece ei sunt principalul motiv pentru care organiza\u021bia dumneavoastr\u0103 \u00ee\u0219i atinge obiectivele. Prin urmare, acesta este un motiv mai mult dec\u00e2t suficient pentru care, \u00een calitate de organiza\u021bie non-profit, nu trebuie s\u0103 l\u0103sa\u021bi nicio piatr\u0103 ne\u00eentoars\u0103 atunci c\u00e2nd v\u0103 implica\u021bi activ cu donatorii \u0219i v\u0103 cultiva\u021bi rela\u021bia cu ace\u0219tia.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Exersa\u021bi achizi\u021bia \u0219i reten\u021bia donatorilor cu WhyDonate. <\/b><a href=\"https:\/\/whydonate.com\/ro\/account\/register\" target=\"_blank\" rel=\"noopener\"><b>\u00cencepe\u021bi o Colectare De Fonduri<\/b><\/a><b> \u0219i valorifica\u021bi re\u021beaua noastr\u0103 de donatori!<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00cen ceea ce prive\u0219te <\/span><a href=\"https:\/\/whydonate.com\/ro\/blog\/strategii-de-strangere-de-fonduri-pentru-organizatii-non-profit\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">strategiile de str\u00e2ngere de fonduri<\/span><\/a><span style=\"font-weight: 400;\">, sunt adesea folosi\u021bi doi termeni &#8211; reten\u021bia donatorilor \u0219i dob\u00e2ndirea de donatori. Dup\u0103 cum sugereaz\u0103 \u0219i numele, reten\u021bia donatorilor se refer\u0103 la donatorii existen\u021bi care continu\u0103 s\u0103 doneze, \u00een timp ce dob\u00e2ndirea de donatori se refer\u0103 la dob\u00e2ndirea de noi donatori care sunt dispu\u0219i s\u0103 doneze. Haide\u021bi s\u0103 afl\u0103m mai multe despre ambii termeni \u0219i despre strategiile implicate \u00een jurul lor.<\/span><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Ce_este_retentia_donatorilor\" >Ce este reten\u021bia donatorilor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Singurele_strategii_de_retentie_a_donatorilor_de_care_aveti_nevoie\" >Singurele strategii de reten\u021bie a donatorilor de care ave\u021bi nevoie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#1_Investitii_productive_in_tehnologie\" >1. Investi\u021bii productive \u00een tehnologie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#2_Stapanirea_strategiei_fondului_anual\" >2. St\u0103p\u00e2nirea strategiei fondului anual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#3_Comunicare_imbunatatita\" >3. Comunicare \u00eembun\u0103t\u0103\u021bit\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#4_Primirea_de_feedback\" >4. Primirea de feedback<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Intrebari_frecvente_privind_Retinerea_donatorilor\" >\u00centreb\u0103ri frecvente privind Re\u021binerea donatorilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Cum_se_calculeaza_rata_de_retentie_a_donatorilor\" >Cum se calculeaz\u0103 rata de reten\u021bie a donatorilor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Care_este_o_rata_buna_de_retentie_a_donatorilor\" >Care este o rat\u0103 bun\u0103 de reten\u021bie a donatorilor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#De_ce_este_importanta_retentia_donatorilor\" >De ce este important\u0103 reten\u021bia donatorilor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Care_este_rata_medie_de_retentie_a_donatorilor\" >Care este rata medie de reten\u021bie a donatorilor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Ce_este_achizitia_de_donatori\" >Ce este achizi\u021bia de donatori?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#5_strategii_excelente_de_achizitie_a_donatorilor\" >5 strategii excelente de achizi\u021bie a donatorilor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#1_Identificarea_donatorilor_dvs\" >1. Identificarea donatorilor dvs.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#2_Segmentarea_donatorilor\" >2. Segmentarea donatorilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#3_Stabilirea_unor_relatii_sanatoase_cu_donatorii\" >3. Stabilirea unor rela\u021bii s\u0103n\u0103toase cu donatorii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#4_Stabilirea_obiectivelor\" >4. Stabilirea obiectivelor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#5_Masurare_si_evaluare\" >5. M\u0103surare \u0219i evaluare<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Intrebari_frecvente_privind_achizitia_de_donatori\" >\u00centreb\u0103ri frecvente privind achizi\u021bia de donatori<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Cum_se_calculeaza_rata_de_achizitie_a_donatorilor\" >Cum se calculeaz\u0103 rata de achizi\u021bie a donatorilor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Care_este_costul_de_achizitie_a_donatorilor\" >Care este costul de achizi\u021bie a donatorilor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Care_este_diferenta_dintre_retentia_si_achizitia_donatorilor\" >Care este diferen\u021ba dintre reten\u021bia \u0219i achizi\u021bia donatorilor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/whydonate.com\/ro\/blog\/retentia-donatorilor-vs-achizitionarea-donatorilor\/#Pe_scurt_Echilibrul_intre_retentie_si_achizitie_cu_usurinta\" >Pe scurt: Echilibrul \u00eentre reten\u021bie \u0219i achizi\u021bie cu u\u0219urin\u021b\u0103!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ce_este_retentia_donatorilor\"><\/span><span style=\"font-weight: 400;\">Ce este reten\u021bia donatorilor?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">P\u0103strarea donatorilor care continu\u0103 s\u0103 doneze unei organiza\u021bii este cunoscut\u0103 sub numele de fidelizarea donatorilor. Este un termen auzit de persoanele angajate \u00een organiza\u021bii non-profit, \u00een str\u00e2ngerea de fonduri etc. \u00cen conformitate cu <\/span><a href=\"https:\/\/www.iwave.com\/resources\/blog\/a-guide-to-donor-retention-for-nonprofits\/#:~:text=Donor%20Retention%20Rate%20Statistics,-According%20to%20Q4&amp;text=The%20average%20donor%20retention%20rate,do%20the%20same%20next%20year.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">statistici<\/span><\/a><span style=\"font-weight: 400;\">, rata medie de reten\u021bie a donatorilor \u00een sectorul non-profit fluctueaz\u0103 \u00eentre 40% \u0219i 45%. O organiza\u021bie non-profit trebuie s\u0103 g\u0103seasc\u0103 un echilibru \u00eentre p\u0103strarea \u0219i ob\u021binerea de donatori pentru o str\u00e2ngere de fonduri eficient\u0103.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-330339 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=600\" alt=\"Reten\u021bia donatorilor\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=100 100w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=126 126w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=63 63w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Retention.jpg\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Singurele_strategii_de_retentie_a_donatorilor_de_care_aveti_nevoie\"><\/span><span style=\"font-weight: 400;\">Singurele strategii de reten\u021bie a donatorilor de care ave\u021bi nevoie<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Strategiile solide de reten\u021bie a donatorilor de mai jos vor asigura c\u0103 donatorii vor continua s\u0103 doneze \u00een mod constant organiza\u021biei dumneavoastr\u0103 non-profit:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Investitii_productive_in_tehnologie\"><\/span><span style=\"font-weight: 400;\">1. Investi\u021bii productive \u00een tehnologie<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aceasta este una dintre strategiile principale de fidelizare a donatorilor, deoarece ajut\u0103 la gestionarea f\u0103r\u0103 probleme a donatorilor dumneavoastr\u0103. Acesta este locul unde <\/span><span style=\"font-weight: 400;\">software de gestionare a donatorilor<\/span><span style=\"font-weight: 400;\"> intr\u0103 \u00een joc. \u00cen timp ce se uita \u00een <\/span><span style=\"font-weight: 400;\">baza de date a donatorilor<\/span><span style=\"font-weight: 400;\">, se recomand\u0103 c\u0103utarea unei anumite platforme care s\u0103 ajute la gestionarea mai multor lucr\u0103ri dintr-un singur sistem. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/whydonate.com\/ro\/account\/register\">WhyDonate<\/a>, fiind cea mai mare platform\u0103 european\u0103 de str\u00e2ngere de fonduri, ofer\u0103 mai multe caracteristici care v\u0103 eficientizeaz\u0103 eforturile de str\u00e2ngere de fonduri. Caracteristici precum automatizarea <\/span><a href=\"https:\/\/whydonate.com\/ro\/blog\/cum-sa-scrii-o-scrisoare-de-recunostinta-pentru-donatie\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mesaje de mul\u021bumire<\/span><\/a><span style=\"font-weight: 400;\">, branding personalizat, comunicare eficient\u0103 etc., v\u0103 permit s\u0103 crea\u021bi leg\u0103turi mai bune cu sus\u021bin\u0103torii. Este semnul dumneavoastr\u0103 de a profita de re\u021beaua sa extins\u0103 de donatori \u0219i de a atinge \u00een\u0103l\u021bimi. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Stapanirea_strategiei_fondului_anual\"><\/span><span style=\"font-weight: 400;\">2. St\u0103p\u00e2nirea strategiei fondului anual<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Totul se \u00eentoarce la fondul anual, care a pus bazele programului dumneavoastr\u0103 de str\u00e2ngere de fonduri. De aceea, chiar dac\u0103 nu v-a\u021bi stabilit niciun obiectiv sofisticat pentru fondurile anuale, pute\u021bi opta oric\u00e2nd pentru o abordare multianual\u0103. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una dintre abord\u0103rile productive poate fi brainstorming-ul pentru a construi o strategie eficient\u0103 pentru fondul anual. Acest lucru se datoreaz\u0103 faptului c\u0103 trebuie s\u0103 v\u0103 da\u021bi seama c\u0103 este mult mai mult dec\u00e2t o simpl\u0103 surs\u0103 de venit; este o foaie de parcurs bine \u00eencorporat\u0103 pentru a ob\u021bine succesul \u00een colectarea de fonduri.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Comunicare_imbunatatita\"><\/span><span style=\"font-weight: 400;\">3. Comunicare \u00eembun\u0103t\u0103\u021bit\u0103<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Uneori, ve\u021bi constata c\u0103 donatorii nu v\u0103 \u00eencurajeaz\u0103 misiunea \u0219i nu mai doneaz\u0103. Este posibil s\u0103 existe diverse motive care stau la baza acestui lucru, dar pute\u021bi aborda \u0219i rezolva motivele pe care le pute\u021bi controla. De exemplu, este posibil ca o schimbare semnificativ\u0103 \u00een via\u021ba donatorului s\u0103 \u00eel fi determinat s\u0103 v\u0103 sprijine misiunea. Comunicarea este cheia \u0219i una dintre cele mai eficiente strategii de reten\u021bie a donatorilor, care te va ajuta s\u0103 construie\u0219ti o mai bun\u0103 <\/span><a href=\"https:\/\/whydonate.com\/ro\/blog\/cum-sa-scrii-o-scrisoare-de-recunostinta-pentru-donatie\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">rela\u021biile cu donatorii<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Primirea_de_feedback\"><\/span><span style=\"font-weight: 400;\">4. Primirea de feedback<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00cen cele din urm\u0103, \u00een loc s\u0103 ghici\u021bi dorin\u021bele \u0219i nevoile donatorilor dumneavoastr\u0103, ce-ar fi s\u0103 \u00eei \u00eentreba\u021bi direct? Acest lucru poate fi realizat prin intermediul unui sistem online eficient <\/span><span style=\"font-weight: 400;\">sondaje pentru donatori<\/span><span style=\"font-weight: 400;\">, care poate fi procesat\u0103 prin po\u0219t\u0103 sau telefonic. Atunci c\u00e2nd le cere\u021bi feedback donatorilor dvs., identifica\u021bi lacunele \u00een comunicarea cu ace\u0219tia, dup\u0103 care pute\u021bi acoperi aceste lacune cu o abordare corect\u0103.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Intrebari_frecvente_privind_Retinerea_donatorilor\"><\/span><span style=\"font-weight: 400;\">\u00centreb\u0103ri frecvente privind <\/span><span style=\"font-weight: 400;\">Re\u021binerea donatorilor<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Cum_se_calculeaza_rata_de_retentie_a_donatorilor\"><\/span><span style=\"font-weight: 400; font-size: 18pt;\">Cum se calculeaz\u0103 rata de reten\u021bie a donatorilor?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Calcula\u021bi rata de reten\u021bie a donatorilor sc\u0103z\u00e2nd num\u0103rul de donatori achizi\u021biona\u021bi \u00een cursul unei anumite perioade din num\u0103rul total de donatori la \u00eenceputul perioadei respective. \u00cemp\u0103r\u021bi\u021bi rezultatul la num\u0103rul total de donatori de la \u00eenceput \u0219i \u00eenmul\u021bi\u021bi\u021bi-l cu 100 pentru a-l exprima ca procent.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Care_este_o_rata_buna_de_retentie_a_donatorilor\"><\/span><span style=\"font-weight: 400; font-size: 18pt;\">Care este o rat\u0103 bun\u0103 de reten\u021bie a donatorilor?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O rat\u0103 bun\u0103 de reten\u021bie a donatorilor variaz\u0103 \u00een func\u021bie de industrie, dar pentru organiza\u021biile non-profit, o rat\u0103 de peste 60% este \u00een general considerat\u0103 favorabil\u0103. Cu toate acestea, ratele ideale depind de obiectivele \u0219i strategiile organiza\u021bionale specifice.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"De_ce_este_importanta_retentia_donatorilor\"><\/span><span style=\"font-weight: 400; font-size: 18pt;\">De ce este important\u0103 reten\u021bia donatorilor?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Retinerea donatorilor este crucial\u0103, deoarece sus\u021bine s\u0103n\u0103tatea financiar\u0103 a unei organiza\u021bii non-profit. Donatorii re\u021binu\u021bi contribuie \u00een mod constant, reduc\u00e2nd costurile de str\u00e2ngere de fonduri, iar sprijinul lor continuu ajut\u0103 organiza\u021biile s\u0103 ating\u0103 obiectivele pe termen lung, s\u0103 construiasc\u0103 rela\u021bii \u0219i s\u0103 sporeasc\u0103 impactul asupra comunit\u0103\u021bii.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Care_este_rata_medie_de_retentie_a_donatorilor\"><\/span><span style=\"font-weight: 400; font-size: 18pt;\">Care este rata medie de reten\u021bie a donatorilor?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Statisticile arat\u0103 c\u0103 rata de reten\u021bie a donatorilor \u00een sectoarele non-profit variaz\u0103 de obicei \u00eentre 40% \u0219i 45%. Prin urmare, pentru a str\u00e2nge fonduri \u00een mod eficient, este vital ca organiza\u021biile s\u0103 dezvolte strategii at\u00e2t pentru ob\u021binerea, c\u00e2t \u0219i pentru p\u0103strarea donatorilor.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Ce_este_achizitia_de_donatori\"><\/span><span style=\"font-weight: 400;\">Ce este achizi\u021bia de donatori?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Procesul care duce la ob\u021binerea de donatori noi sau poten\u021biali pentru o organiza\u021bie non-profit prin intermediul re\u021belelor sau al marketingului este cunoscut sub numele de achizi\u021bie de donatori. Pentru a atrage donatori, este esen\u021bial s\u0103 se stabileasc\u0103 o schem\u0103 bine planificat\u0103, astfel \u00eenc\u00e2t s\u0103 se depun\u0103 efortul necesar pentru a le atinge. \u00cen ceea ce prive\u0219te costul de achizi\u021bie a donatorilor, dob\u00e2ndirea de noi donatori poate fi costisitoare \u00een compara\u021bie cu p\u0103strarea donatorilor existen\u021bi. Iat\u0103 de ce este esen\u021bial s\u0103 ne g\u00e2ndim \u00eenainte de a depune orice efort \u00een practic\u0103.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-330358 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=600\" alt=\"Achizi\u021bionarea donatorilor\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=100 100w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=126 126w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=63 63w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/Donor-Acquisition.jpg\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_strategii_excelente_de_achizitie_a_donatorilor\"><\/span><span style=\"font-weight: 400;\">5 strategii excelente de achizi\u021bie a donatorilor<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mai jos sunt prezentate c\u00e2teva dintre strategiile de achizi\u021bie de donatori care v\u0103 vor ajuta s\u0103 ob\u021bine\u021bi noi donatori pentru organiza\u021bia dumneavoastr\u0103:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Identificarea_donatorilor_dvs\"><\/span><span style=\"font-weight: 400;\">1. Identificarea donatorilor dvs.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aceasta este una dintre numeroasele strategii de atragere a donatorilor primari care eviden\u021biaz\u0103 importan\u021ba cunoa\u0219terii \u0219i familiariz\u0103rii cu donatorii. Aici trebuie s\u0103 lua\u021bi \u00een considerare mul\u021bi factori, cum ar fi preferin\u021bele, interesele \u0219i comportamentele tipice ale donatorilor. Dup\u0103 ce analiza\u021bi ace\u0219ti factori, trebuie s\u0103 comunica\u021bi acela\u0219i lucru cu timpul \u0219i s\u0103 construi\u021bi o abordare pentru a ob\u021bine noi donatori.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Segmentarea_donatorilor\"><\/span><span style=\"font-weight: 400;\">2. Segmentarea donatorilor<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Clasificarea donatorilor pe baza datelor demografice \u0219i a caracteristicilor reciproce se nume\u0219te segmentare a donatorilor. Donatorii pot fi segmenta\u021bi \u00een mai multe categorii, dintre care c\u00e2teva sunt legate de misiunea \u0219i dimensiunea organiza\u021biei dvs. non-profit.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Stabilirea_unor_relatii_sanatoase_cu_donatorii\"><\/span><span style=\"font-weight: 400;\">3. Stabilirea unor rela\u021bii s\u0103n\u0103toase cu donatorii<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Atunci c\u00e2nd interac\u021biona\u021bi cu donatorii dumneavoastr\u0103, stabili\u021bi o rela\u021bie cu ace\u0219tia. Acum, depinde de tine s\u0103 construie\u0219ti o rela\u021bie s\u0103n\u0103toas\u0103 cu ei. Aici trebuie s\u0103 v\u0103 exersa\u021bi empatia, care poate fi ob\u021binut\u0103 prin \u00een\u021belegerea dorin\u021belor \u0219i nevoilor lor \u0219i a lucrurilor care se \u00eent\u00e2mpl\u0103 \u00een mintea lor. De multe ori, pute\u021bi, de asemenea, s\u0103 pune\u021bi \u00eentreb\u0103ri pentru a afla mai multe despre ei \u0219i pentru a cultiva o rela\u021bie s\u0103n\u0103toas\u0103 cu ei pe termen lung.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Stabilirea_obiectivelor\"><\/span><span style=\"font-weight: 400;\">4. Stabilirea obiectivelor <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Stabilirea unor obiective realiste este una dintre cele mai importante strategii de atragere a donatorilor pe care trebuie s\u0103 le urma\u021bi. Trebuie s\u0103 decide\u021bi de comun acord \u0219i s\u0103 \u00eencheia\u021bi unde v\u0103 stabili\u021bi obiectivele cu dvs. <\/span><span style=\"font-weight: 400;\">echipa de str\u00e2ngere de fonduri<\/span><span style=\"font-weight: 400;\">. Pentru aceasta, pute\u021bi crea un model de plan de achizi\u021bie de donatori pe care \u00eel pute\u021bi urma trimestrial. Durata obiectivelor poate varia de la trei la cinci ani. Cu toate acestea, este responsabilitatea dvs. s\u0103 v\u0103 asigura\u021bi c\u0103 obiectivele sunt realiste \u0219i c\u0103 reflect\u0103 eforturile dvs. de a le atinge. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Masurare_si_evaluare\"><\/span><span style=\"font-weight: 400;\">5. M\u0103surare \u0219i evaluare <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Stabilirea obiectivelor ar trebui s\u0103 fie urmat\u0103 de m\u0103surarea \u0219i evaluarea eforturilor depuse pentru a le atinge. Pute\u021bi urm\u0103ri indicatorii donatorilor care vor ac\u021biona ca un indicator pentru atingerea obiectivelor organiza\u021biei dumneavoastr\u0103. Aceste m\u0103sur\u0103tori pot fi cantitative sau calitative, uneori chiar ambele, \u00een func\u021bie de cerin\u021bele \u0219i obiectivele dumneavoastr\u0103.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Intrebari_frecvente_privind_achizitia_de_donatori\"><\/span><span style=\"font-weight: 400;\">\u00centreb\u0103ri frecvente privind achizi\u021bia de donatori<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Cum_se_calculeaza_rata_de_achizitie_a_donatorilor\"><\/span><span style=\"font-weight: 400; font-size: 18pt;\">Cum se calculeaz\u0103 rata de achizi\u021bie a donatorilor?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rata de achizi\u021bie de donatori se calculeaz\u0103 prin \u00eemp\u0103r\u021birea num\u0103rului de donatori noi achizi\u021biona\u021bi \u00eentr-o anumit\u0103 perioad\u0103 la num\u0103rul total de donatori la \u00eenceputul perioadei respective. \u00cenmul\u021bi\u021bi rezultatul cu 100 pentru a-l exprima sub form\u0103 de procentaj, ceea ce v\u0103 ofer\u0103 o perspectiv\u0103 asupra cre\u0219terii num\u0103rului de donatori ai organiza\u021biei dumneavoastr\u0103.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Care_este_costul_de_achizitie_a_donatorilor\"><\/span><span style=\"font-weight: 400; font-size: 18pt;\">Care este costul de achizi\u021bie a donatorilor?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Costul de achizi\u021bie a donatorilor (DAC) poate fi determinat prin \u00eemp\u0103r\u021birea tuturor cheltuielilor legate de recrutarea de noi donatori (de exemplu, costurile de marketing \u0219i de sensibilizare) la num\u0103rul total de donatori noi achizi\u021biona\u021bi pe parcursul unei perioade de timp individuale. Organiza\u021biile nonprofit folosesc acest indicator ca o m\u0103sur\u0103 a eficien\u021bei eforturilor de str\u00e2ngere de fonduri, aloc\u00e2nd \u00een acela\u0219i timp resursele \u00een mod eficient, astfel \u00eenc\u00e2t s\u0103 ob\u021bin\u0103 donatori la costuri rezonabile.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-us_600_0 wp-image-330377 aligncenter\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=600\" alt=\"reten\u021bia donatorilor vs. achizi\u021bia\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=100 100w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=126 126w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=63 63w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2024\/03\/donor-retention-vc-acquisition.jpg\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Care_este_diferenta_dintre_retentia_si_achizitia_donatorilor\"><\/span><span style=\"font-weight: 400;\">Care este diferen\u021ba dintre reten\u021bia \u0219i achizi\u021bia donatorilor?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Re\u021binerea donatorilor este atunci c\u00e2nd organiza\u021bia (indiferent dac\u0103 este o organiza\u021bie cu scop lucrativ sau non-profit) \u00ee\u0219i men\u021bine donatorii angaja\u021bi \u00een mod eficient, motiv pentru care donatorii continu\u0103 s\u0103 doneze. Pe de alt\u0103 parte, dob\u00e2ndirea de donatori este practica de a ob\u021bine noi donatori. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu toate acestea, pentru ca o organiza\u021bie s\u0103 reu\u0219easc\u0103, ambele practici trebuie s\u0103 fie aplicate \u00een mod eficient \u0219i echilibrat. Ecua\u021bia este urm\u0103toarea: dac\u0103 sunte\u021bi o organiza\u021bie cu o strategie de reten\u021bie a donatorilor mai bun\u0103, este posibil s\u0103 investi\u021bi comparativ mai pu\u021bin \u00een achizi\u021bia de donatori \u0219i viceversa.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Pe_scurt_Echilibrul_intre_retentie_si_achizitie_cu_usurinta\"><\/span><span style=\"font-weight: 400;\">Pe scurt: Echilibrul \u00eentre reten\u021bie \u0219i achizi\u021bie cu u\u0219urin\u021b\u0103!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A\u0219adar, dac\u0103 dori\u021bi s\u0103 st\u0103p\u00e2ni\u021bi echilibrul dintre p\u0103strarea \u0219i achizi\u021bia de donatori, trebuie s\u0103 aborda\u021bi ambii termeni \u0219i s\u0103 efectua\u021bi o analiz\u0103 am\u0103nun\u021bit\u0103 pentru a cre\u0219te eficient. Este recomandat s\u0103 nu v\u0103 depune\u021bi \u00een zadar eforturile \u00een ceea ce prive\u0219te dob\u00e2ndirea de donatori, dac\u0103 eforturile dumneavoastr\u0103 nu produc rezultate eficiente \u00een ceea ce prive\u0219te reten\u021bia donatorilor \u00een primul r\u00e2nd. Acest lucru se datoreaz\u0103 faptului c\u0103 prima este naiv\u0103 \u0219i absolut nul\u0103 dac\u0103 nu a\u021bi ob\u021binut succes \u00een cea de-a doua.<\/span><\/p>\n<p><a href=\"https:\/\/whydonate.com\/ro\/account\/register\" target=\"_blank\" rel=\"noopener\"><b>\u00cencepe\u021bi campania de str\u00e2ngere de fonduri<\/b><\/a><b> &amp; Implementa\u021bi aceste strategii chiar dumneavoastr\u0103!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donatorii sunt un bun valoros pentru o organiza\u021bie non-profit, deoarece ei sunt principalul motiv pentru care organiza\u021bia dumneavoastr\u0103 \u00ee\u0219i atinge obiectivele. Prin urmare, acesta este un motiv mai mult dec\u00e2t suficient pentru care, \u00een calitate de organiza\u021bie non-profit, nu trebuie s\u0103 l\u0103sa\u021bi nicio piatr\u0103 ne\u00eentoars\u0103 atunci c\u00e2nd v\u0103 implica\u021bi activ cu donatorii \u0219i v\u0103 cultiva\u021bi&#8230;<\/p>\n","protected":false},"author":46,"featured_media":334750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15021],"tags":[18566,18563,18565,18567,18561,18571,18568,18562,18564,18559,18560,18569,18570],"class_list":["post-334746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donatie","tag-achizitionarea-donatorilor","tag-care-este-o-rata-buna-de-retentie-a-donatorilor","tag-care-este-rata-medie-de-retentie-a-donatorilor","tag-ce-este-achizitia-de-donatori","tag-ce-este-retentia-donatorilor","tag-costul-de-achizitie-a-donatorilor","tag-cum-se-calculeaza-rata-de-achizitie-a-donatorilor","tag-cum-se-calculeaza-rata-de-retentie-a-donatorilor","tag-de-ce-este-importanta-retentia-donatorilor","tag-retentia-donatorilor","tag-retentia-donatorilor-vs-achizitia","tag-sablon-plan-de-achizitie-de-donatori","tag-strategii-de-achizitie-de-donatori"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/posts\/334746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/comments?post=334746"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/posts\/334746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/media\/334750"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/media?parent=334746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/categories?post=334746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/tags?post=334746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}