{"id":345446,"date":"2024-06-13T18:28:23","date_gmt":"2024-06-13T17:28:23","guid":{"rendered":"https:\/\/whydonate.com\/?p=345446"},"modified":"2025-04-18T09:24:50","modified_gmt":"2025-04-18T08:24:50","slug":"scrisori-de-apel-pentru-strangere-de-fonduri","status":"publish","type":"post","link":"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/","title":{"rendered":"Scrisoare de Apel pentru Str\u00e2ngere de Fonduri: Cum s\u0103 Scrie\u021bi o Scrisoare de Str\u00e2ngere de Fonduri cu Exemplu"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#Ce_este_o_scrisoare_de_apel_pentru_caritate\" >Ce este o scrisoare de apel pentru caritate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#Cum_scriu_o_scrisoare_de_apel_pentru_strangerea_de_fonduri\" >Cum scriu o scrisoare de apel pentru str\u00e2ngerea de fonduri?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#Cum_sa_scrieti_o_scrisoare_de_apel_pentru_finantare\" >Cum s\u0103 scrie\u021bi o scrisoare de apel pentru finan\u021bare?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#1_Mai_intai_scopul\" >1. Mai \u00eent\u00e2i scopul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#2_Folositi_propozitii_simple\" >2. \u00a0Folosi\u021bi propozi\u021bii simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#3_Intelegeti_audienta\" >3. \u00cen\u021belege\u021bi audien\u021ba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#4_Adaugati_un_sentiment_de_urgenta\" >4. Ad\u0103uga\u021bi un sentiment de urgen\u021b\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#5_Fiti_narativ_%E2%80%93_spuneti-va_povestea\" >5. Fi\u021bi narativ \u2013 spune\u021bi-v\u0103 povestea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#6_Nu_cereti_bani_imediat\" >6. Nu cere\u021bi bani imediat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#7_Nu_va_promovati_pe_voi_insiva\" >7. Nu v\u0103 promova\u021bi pe voi \u00een\u0219iv\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#8_Folositi_vizuale_in_apelul_dvs_de_strangere_de_fonduri\" >8. Folosi\u021bi vizuale \u00een apelul dvs. de str\u00e2ngere de fonduri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#9_Obiectiv_realizabil\" >9. \u00a0Obiectiv realizabil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#10_Aratati_recunostinta\" >10. Ar\u0103ta\u021bi recuno\u0219tin\u021b\u0103<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#Exemple_de_Apel_pentru_Strangerea_de_Fonduri\" >Exemple de Apel pentru Str\u00e2ngerea de Fonduri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#Cum_scrieti_un_email_de_apel_pentru_strangerea_de_fonduri\" >Cum scrie\u021bi un email de apel pentru str\u00e2ngerea de fonduri?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#Cum_scriu_un_apel_pentru_strangerea_de_fonduri\" >Cum scriu un apel pentru str\u00e2ngerea de fonduri?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#Cum_fac_un_apel_pentru_finantare\" >Cum fac un apel pentru finan\u021bare?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/whydonate.com\/ro\/blog\/scrisori-de-apel-pentru-strangere-de-fonduri\/#Incepeti_sa_creati\" >\u00cencepe\u021bi s\u0103 crea\u021bi<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ce_este_o_scrisoare_de_apel_pentru_caritate\"><\/span><span style=\"font-weight: 400;\">Ce este o scrisoare de apel pentru caritate?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fundamentele de baz\u0103 ale cre\u0103rii unei campanii de str\u00e2ngere de fonduri sunt de a <a href=\"https:\/\/whydonate.com\/ro\/blog\/collect-money-for-someone-else\/\">str\u00e2nge bani<\/a> pentru o cauz\u0103 specific\u0103, iar acea cauz\u0103 trebuie s\u0103 fie suficient de valabil\u0103 pentru ca oamenii s\u0103 doneze. Dac\u0103 cineva urmeaz\u0103 s\u0103-\u0219i doneze banii c\u00e2\u0219tiga\u021bi cu greu unui str\u0103in, motivul dona\u021biei trebuie s\u0103 fie important \u0219i s\u0103 aib\u0103 un impact. De aceea, un apel de str\u00e2ngere de fonduri ar trebui s\u0103 se concentreze pe cauza principal\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un apel de str\u00e2ngere de fonduri nu este altceva dec\u00e2t o pies\u0103 \u00een care scopul \u0219i procesul unei campanii de str\u00e2ngere de fonduri sunt stabilite. Apelul de str\u00e2ngere de fonduri poate fi sub form\u0103 de scrisoare pentru o mai bun\u0103 \u00een\u021belegere. Putem spune, de asemenea, c\u0103 o scrisoare de apel pentru str\u00e2ngerea de fonduri este un mod mai umil de a cere fonduri pentru o cauz\u0103.<\/span><\/p>\n<p><b>Pl\u0103nui\u021bi s\u0103 \u00eencepe\u021bi o campanie de str\u00e2ngere de fonduri: <a href=\"https:\/\/whydonate.com\/ro\/account\/login?utm_source=blg&amp;utm_medium=blg_ctn&amp;utm_campaign=blg_ct1\">\u00cencepe\u021bi aici<\/a> \u201e0% Tax\u0103 de Platform\u0103\u201d<\/b><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Cum_scriu_o_scrisoare_de_apel_pentru_strangerea_de_fonduri\"><\/span><span id=\"How_Do_I_Write_an_Appeal_letter_for_a_Fund_Raise\" class=\"ez-toc-section\"><\/span><span style=\"font-weight: 400;\">Cum scriu o scrisoare de apel pentru str\u00e2ngerea de fonduri?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pare \u00eentotdeauna mai u\u0219or de spus dec\u00e2t de f\u0103cut, dar, \u00een realitate, atunci c\u00e2nd ne a\u0219ez\u0103m \u0219i \u00eencepem s\u0103 scriem, apar at\u00e2t de multe lucruri \u00een minte, \u00eenc\u00e2t devine dificil s\u0103 o facem. Totu\u0219i, exist\u0103 multe moduri de a simplifica procesul \u0219i de a \u00eencepe o scrisoare de apel pentru str\u00e2ngerea de fonduri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pentru a prezenta o scrisoare de propunere de str\u00e2ngere de fonduri bine organizat\u0103, trebuie s\u0103 respecta\u021bi c\u00e2teva linii directoare de baz\u0103. Iat\u0103 c\u00e2teva sfaturi utile care s\u0103 v\u0103 ghideze prin procesul de scriere a unei scrisori excelente de apel pentru str\u00e2ngerea de fonduri.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-230145 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/Fundraising-Appeal.jpg\/w=600\" alt=\"Apel de str\u00e2ngere de fonduri \" width=\"600\" height=\"371\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/Fundraising-Appeal.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/Fundraising-Appeal.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/Fundraising-Appeal.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/Fundraising-Appeal.jpg\/w=48 48w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/Fundraising-Appeal.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/Fundraising-Appeal.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/Fundraising-Appeal.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/Fundraising-Appeal.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/Fundraising-Appeal.jpg\/w=9999 1493w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Cum_sa_scrieti_o_scrisoare_de_apel_pentru_finantare\"><\/span><span id=\"How_to_Write_An_Appeal_Letter_For_Funding\" class=\"ez-toc-section\"><\/span><span style=\"font-weight: 400;\">Cum s\u0103 scrie\u021bi o <a href=\"https:\/\/whydonate.com\/ro\/blog\/cum-sa-scrii-o-scrisoare-de-recunostinta-pentru-donatie\/\">scrisoare<\/a> de apel pentru finan\u021bare?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sunt multe lucruri de luat \u00een considerare \u00eenainte de a crea o scrisoare de apel, deoarece aceasta va ac\u021biona ca un mediu de transmitere a emo\u021biilor creatorului de campanie c\u0103tre un poten\u021bial donator. Iat\u0103 c\u00e2teva puncte cheie de care trebuie s\u0103 \u021bine\u021bi cont pentru a scrie o scrisoare de apel excelent\u0103.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Mai_intai_scopul\"><\/span><span id=\"1_The_Purpose_First\" class=\"ez-toc-section\"><\/span>1. <span style=\"font-weight: 400;\">Mai \u00eent\u00e2i scopul<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Regula de baz\u0103 pentru orice fel de scrisoare de str\u00e2ngere de fonduri este s\u0103 fi\u021bi clar \u00een privin\u021ba ac\u021biunii. R\u0103spunsurile simple la \u00eentreb\u0103rile ce, de ce \u0219i cum pot face o mare diferen\u021b\u0103. Vorbirea f\u0103r\u0103 rost despre probleme nu este solu\u021bia. Donatorii caut\u0103 \u00eentotdeauna solu\u021bia pe care a\u021bi propus-o, ceea ce \u00eei face interesa\u021bi s\u0103 contribuie. Fiind direct, dar cu un ton umil, este \u00eentotdeauna o idee bun\u0103 atunci c\u00e2nd scrie\u021bi scrisori de str\u00e2ngere de fonduri.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Folositi_propozitii_simple\"><\/span><span id=\"2_Use_Simple_Sentences\" class=\"ez-toc-section\"><\/span>2. <span style=\"font-weight: 400;\">\u00a0Folosi\u021bi propozi\u021bii simple<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cuvintele complicate fac situa\u021biile complicate, chiar dac\u0103 ave\u021bi inten\u021bii bune. Nu are sens s\u0103 folosi\u021bi prea multe expresii literare sofisticate \u00een scrisorile de apel pentru str\u00e2ngerea de fonduri, deoarece cititorul va r\u0103m\u00e2ne confuz. Scopul principal al scrisorii de str\u00e2ngere de fonduri este de a r\u0103sp\u00e2ndi mesajul despre cauz\u0103 \u0219i obiectivul care trebuie atins pentru a face acea cauz\u0103 de succes. Folosirea propozi\u021biilor simple \u00een scrisoarea de str\u00e2ngere de fonduri va transmite audien\u021bei un mesaj clar \u0219i prietenos.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Intelegeti_audienta\"><\/span><span id=\"3_Understand_The_Audience\" class=\"ez-toc-section\"><\/span>3. <span style=\"font-weight: 400;\">\u00cen\u021belege\u021bi audien\u021ba<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Indiferent de cauza sau povestea pe care o prezenta\u021bi audien\u021bei \u00een scrisoarea de apel pentru str\u00e2ngerea de fonduri, trebuie s\u0103 implica\u021bi audien\u021ba cu un mesaj puternic. \u00cencorporarea emo\u021biei \u00een mesajul dvs. poate ajuta cititorul s\u0103 \u00een\u021beleag\u0103 cum v\u0103 afecteaz\u0103 cauza. Scrisoarea de str\u00e2ngere de fonduri pe care inten\u021biona\u021bi s\u0103 o scrie\u021bi poate ajunge la un public larg, nu la un anumit tip de persoane. A\u0219adar, \u00eenainte de a crea o scrisoare de str\u00e2ngere de fonduri, trebuie s\u0103 ave\u021bi cuno\u0219tin\u021be despre audien\u021ba vizat\u0103 \u0219i demografia de baz\u0103 a cititorilor.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Adaugati_un_sentiment_de_urgenta\"><\/span><span id=\"4_Add_A_Sense_Of_Urgency\" class=\"ez-toc-section\"><\/span>4. <span style=\"font-weight: 400;\">Ad\u0103uga\u021bi un sentiment de urgen\u021b\u0103<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Oamenii reac\u021bioneaz\u0103 rapid la subiectele care au un termen limit\u0103. Dac\u0103 ave\u021bi nevoie de fonduri pentru cauza dvs., trebuie s\u0103 ad\u0103uga\u021bi un termen limit\u0103 care s\u0103 arate donatorilor c\u0103 exist\u0103 un sentiment de urgen\u021b\u0103 \u00een campania dvs. de str\u00e2ngere de fonduri. Uneori, situa\u021biile medicale sau de \u00eengrijire a s\u0103n\u0103t\u0103\u021bii necesit\u0103 fonduri \u00eentr-un interval de timp pentru motive evidente. \u00cen afar\u0103 de acestea, poate fi necesar sau nu s\u0103 stabili\u021bi un termen limit\u0103, dar este \u00een\u021belept s\u0103 furniza\u021bi un interval de date pentru a v\u0103 preg\u0103ti campania de str\u00e2ngere de fonduri.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Fiti_narativ_%E2%80%93_spuneti-va_povestea\"><\/span><span id=\"5_Be_Narrative_%E2%80%93_Tell_Your_Story\" class=\"ez-toc-section\"><\/span>5. <span style=\"font-weight: 400;\">Fi\u021bi narativ \u2013 spune\u021bi-v\u0103 povestea<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Povestirea \u0219i motivul din spatele campaniei dvs. de str\u00e2ngere de fonduri sunt probabil cele mai importante aspecte atunci c\u00e2nd vine vorba de scrierea scrisorilor de apel pentru str\u00e2ngerea de fonduri. Aceasta este partea principal\u0103 asupra c\u0103reia un poten\u021bial donator se va concentra \u00eenainte de a face orice alt\u0103 activitate. Asigura\u021bi-v\u0103 c\u0103 con\u021binutul subliniaz\u0103 cauza principal\u0103, provoc\u0103rile cu care v\u0103 confrunta\u021bi \u0219i solu\u021biile pe care le-a\u021bi preg\u0103tit pentru a le aborda.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Nu_cereti_bani_imediat\"><\/span><span id=\"6_Dont_Ask_For_Money_Right_Away\" class=\"ez-toc-section\"><\/span>6. <span style=\"font-weight: 400;\">Nu cere\u021bi bani imediat<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00cen orice scenariu, a cere bani este \u00eentotdeauna considerat lacom \u0219i nepoliticos. \u0218tim cu to\u021bii c\u0103 principalul motiv pentru scrisoarea de str\u00e2ngere de fonduri este solicitarea de bani. Dar exist\u0103 \u00eentotdeauna un moment potrivit pentru a cere acest lucru. \u00cen primul r\u00e2nd, \u00eenainte de a cere banii c\u00e2\u0219tiga\u021bi cu greu de cineva, ca organizator de campanie, trebuie s\u0103 v\u0103 explica\u021bi despre campanie \u0219i m\u0103surile pe care inten\u021biona\u021bi s\u0103 le lua\u021bi pentru a \u00eembun\u0103t\u0103\u021bi situa\u021bia. Trebuie s\u0103 fi\u021bi direct, dar rapid \u00een solicitarea fondurilor. Fi\u021bi umil \u0219i ajuta\u021bi cititorul s\u0103 \u00een\u021beleag\u0103 c\u00e2t de neajutorat sunte\u021bi \u0219i cum v\u0103 poate ajuta s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi situa\u021bia.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-230151 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-appeal-letter.jpg\/w=600\" alt=\"scrisoare de apel pentru str\u00e2ngerea de fonduri\" width=\"600\" height=\"450\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-appeal-letter.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-appeal-letter.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-appeal-letter.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-appeal-letter.jpg\/w=40 40w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-appeal-letter.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-appeal-letter.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-appeal-letter.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-appeal-letter.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-appeal-letter.jpg\/w=9999 1232w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Nu_va_promovati_pe_voi_insiva\"><\/span><span id=\"7_Dont_Promote_Yourself\" class=\"ez-toc-section\"><\/span>7. <span style=\"font-weight: 400;\">Nu v\u0103 promova\u021bi pe voi \u00een\u0219iv\u0103<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Scrisoarea de apel pentru str\u00e2ngerea de fonduri este despre a cere bani pentru cauza dvs. unor str\u0103ini total. \u0218i pentru a face acest lucru, ar trebui s\u0103 existe \u00eentotdeauna o poveste de fundal pentru toate acestea. Scrisorile de str\u00e2ngere de fonduri sunt despre cauza pentru care dori\u021bi s\u0103 str\u00e2nge\u021bi fonduri. Asigura\u021bi-v\u0103 c\u0103 nu este vorba despre voi, echipa voastr\u0103 sau organiza\u021bia voastr\u0103. De\u0219i trebuie s\u0103 scrie\u021bi despre voi \u00een\u0219iv\u0103, nu face\u021bi niciodat\u0103 o promovare \u0219i nu explica\u021bi ce a\u021bi realizat anterior. Aminti\u021bi-v\u0103, nu este vorba despre voi; este vorba despre cauza nobil\u0103.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Folositi_vizuale_in_apelul_dvs_de_strangere_de_fonduri\"><\/span><span id=\"8_Use_Visuals_To_Your_Fundraising_Appeal\" class=\"ez-toc-section\"><\/span>8. <span style=\"font-weight: 400;\">Folosi\u021bi vizuale \u00een apelul dvs. de str\u00e2ngere de fonduri<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Odat\u0103 cu cre\u0219terea tehnologiei \u0219i a re\u021belelor sociale, una dintre cele mai bune \u0219anse de a fi remarcat de o popula\u021bie larg\u0103 este s\u0103 ad\u0103uga\u021bi vizuale captivante \u00een scrisoarea dvs. de str\u00e2ngere de fonduri. Dac\u0103 nu pute\u021bi ad\u0103uga vizuale, include\u021bi linkul c\u0103tre campania dvs. de str\u00e2ngere de fonduri care con\u021bine imaginile sau videoclipurile necesare despre campanie. Uneori, oamenii tind s\u0103 neglijeze textele, dar vizualele le atrag aten\u021bia. Crede\u021bi sau nu, vizualele pot schimba opiniile oamenilor \u0219i \u00eei pot ajuta s\u0103 \u00een\u021beleag\u0103 povestea de fundal. Pute\u021bi g\u0103si multe exemple de scrisori de apel pentru str\u00e2ngerea de fonduri online \u0219i pute\u021bi observa cum campaniile cu vizuale atrag mai mult\u0103 aten\u021bie dec\u00e2t cele f\u0103r\u0103 vizuale.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Obiectiv_realizabil\"><\/span><span id=\"9_Reachable_Goal\" class=\"ez-toc-section\"><\/span>9. <span style=\"font-weight: 400;\">\u00a0Obiectiv realizabil<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Este foarte important s\u0103 fi\u021bi rezonabil cu obiectivul dvs. de str\u00e2ngere de fonduri, deoarece nimeni nu vrea s\u0103 vad\u0103 pe cineva cer\u00e2nd o sum\u0103 ridicol\u0103 de bani pentru un motiv minor. \u00cenainte de a \u00eencepe s\u0103 cere\u021bi bani online, asigura\u021bi-v\u0103 c\u0103 motivul dvs. este suficient de semnificativ pentru a v\u0103 prezenta unui public larg. \u00centotdeauna oferi\u021bi o descompunere a cheltuielilor dvs. \u0219i ad\u0103uga\u021bi detalii despre costurile campaniei de str\u00e2ngere de fonduri \u00een scrisoare. Nu \u00eencepe\u021bi o campanie de str\u00e2ngere de fonduri doar pentru c\u0103 ave\u021bi nevoie de o pereche de pantofi scumpi pentru a impresiona prietenii. Crowdfunding-ul este serios. Oamenii recurg la crowdfunding atunci c\u00e2nd se simt absolut neajutora\u021bi. A\u0219adar, fi\u021bi sinceri cu audien\u021ba \u0219i fi\u021bi rezonabili.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Aratati_recunostinta\"><\/span><span id=\"10_Show_Gratitude\" class=\"ez-toc-section\"><\/span>10. <span style=\"font-weight: 400;\">Ar\u0103ta\u021bi recuno\u0219tin\u021b\u0103<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nu putem sublinia suficient importan\u021ba de a le mul\u021bumi donatorilor. Oamenii care au donat pentru campania dvs. f\u0103r\u0103 a cere nimic \u00een schimb merit\u0103 aplauze pentru filantropia lor. Cel pu\u021bin pute\u021bi s\u0103 le transmite\u021bi recuno\u0219tin\u021ba pentru cooperarea \u0219i bun\u0103tatea lor. Va fi \u0219i mai bine s\u0103 le scrie\u021bi <a href=\"https:\/\/whydonate.com\/ro\/blog\/cum-sa-scrii-o-scrisoare-de-recunostinta-pentru-donatie\/\"><strong>scrisori de mul\u021bumire<\/strong><\/a> pentru dona\u021biile lor generoase. Dac\u0103 nu \u0219ti\u021bi cum s\u0103 face\u021bi asta, g\u0103si\u021bi ajutor chiar aici.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-230157\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-letter.jpg\/w=600\" alt=\"scrisoare de str\u00e2ngere de fonduri \" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-letter.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-letter.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-letter.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-letter.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-letter.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-letter.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-letter.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-letter.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/02\/fundraising-letter.jpg\/w=9999 1386w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Exemple_de_Apel_pentru_Strangerea_de_Fonduri\"><\/span><span id=\"Fundraising_Appeal_Examples\" class=\"ez-toc-section\"><\/span><span style=\"font-weight: 400;\">Exemple de Apel pentru Str\u00e2ngerea de Fonduri<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">[Numele organiza\u021biei]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Subiect \u2013 [Despre cauz\u0103]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drag\u0103 [Donator],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De-a lungul timpului, contribu\u021bia dvs. valoroas\u0103 la organiza\u021bia noastr\u0103 a fost o binecuv\u00e2ntare. Ne-a ajutat s\u0103 trecem prin multe momente dificile \u0219i s\u0103 sprijinim persoanele aflate \u00een nevoie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cencerc\u0103m constant s\u0103 contribuim la societate c\u00e2t de mult putem. Cu toate acestea, nu putem atinge toate obiectivele noastre f\u0103r\u0103 sprijinul dvs. V\u0103 rug\u0103m s\u0103 lua\u021bi \u00een considerare s\u0103 face\u021bi o dona\u021bie pentru a ajuta [cauza], deoarece poate avea un impact asupra multor vie\u021bi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u0103 mul\u021bumim c\u0103 sunte\u021bi al\u0103turi de noi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu respect,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">[Semn\u0103tur\u0103],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Proprietar al organiza\u021biei sau alt\u0103 autoritate]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Ad\u0103uga\u021bi Buton de Dona\u021bie] \/ [Apel la Ac\u021biune] \/ [Cod QR pentru Dona\u021bii]<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Cum_scrieti_un_email_de_apel_pentru_strangerea_de_fonduri\"><\/span><span id=\"How_Do_you_Write_a_Fundraising_Appeal_Email\" class=\"ez-toc-section\"><\/span><span style=\"font-weight: 400;\">Cum scrie\u021bi un email de apel pentru str\u00e2ngerea de fonduri?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pentru a scrie o scrisoare de apel pentru str\u00e2ngerea de fonduri conving\u0103toare, urma\u021bi pa\u0219ii de mai jos:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Scrie\u021bi un subiect atr\u0103g\u0103tor.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduce\u021bi-v\u0103 pe dumneavoastr\u0103 \u0219i organiza\u021bia\/cauza dvs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Povesti\u021bi mai multe despre cauza dvs. \u0219i cum face aceasta o diferen\u021b\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exprima\u021bi-v\u0103 recuno\u0219tin\u021ba \u0219i explica\u021bi cum contribu\u021biile mici pot afecta semnificativ dezvoltarea dvs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea\u021bi un sentiment de urgen\u021b\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cencheia\u021bi cu o declara\u021bie pozitiv\u0103.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cum_scriu_un_apel_pentru_strangerea_de_fonduri\"><\/span><span id=\"How_Do_I_Write_a_Fundraising_Appeal\" class=\"ez-toc-section\"><\/span><span style=\"font-weight: 400;\">Cum scriu un apel pentru str\u00e2ngerea de fonduri?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pentru a scrie o contesta\u021bie de str\u00e2ngere de fonduri, urma\u021bi ace\u0219ti pa\u0219i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saluta\u021bi pozitiv \u0219i introduce\u021bi-v\u0103 pe dvs. \u0219i cauza\/organiza\u021bia dvs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Declara\u021bi clar scopul dvs. \u0219i explica\u021bi ce face organiza\u021bia dvs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea\u021bi un sentiment de urgen\u021b\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exprima\u021bi c\u00e2t de vital\u0103 este fiecare contribu\u021bie pentru organiza\u021bia dvs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cencheia\u021bi cu o declara\u021bie pozitiv\u0103.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cum_fac_un_apel_pentru_finantare\"><\/span><span id=\"How_do_I_Appeal_for_Funding\" class=\"ez-toc-section\"><\/span><span style=\"font-weight: 400;\">Cum fac un apel pentru finan\u021bare?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pentru a scrie o cerere de finan\u021bare, pute\u021bi urma ace\u0219ti pa\u0219i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen primul r\u00e2nd, identifica\u021bi audien\u021ba \u021bint\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scrie\u021bi o poveste conving\u0103toare pentru a le capta aten\u021bia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Men\u021biona\u021bi nevoile dvs. de finan\u021bare \u0219i obiectivul.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Urm\u0103ri\u021bi \u0219i exprima\u021bi-v\u0103 recuno\u0219tin\u021ba fa\u021b\u0103 de ei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Men\u021bine\u021bi rela\u021bii bune cu sus\u021bin\u0103torii dvs.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Incepeti_sa_creati\"><\/span><span id=\"Start_Crafting\" class=\"ez-toc-section\"><\/span><span style=\"font-weight: 400;\">\u00cencepe\u021bi s\u0103 crea\u021bi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nu este at\u00e2t de dificil s\u0103 scrie\u021bi despre adev\u0103r, nevoile dvs. absolute \u0219i motivele dvs. pe o foaie de h\u00e2rtie. Tot ce ave\u021bi nevoie este un ghid \u0219i idei extraordinare pentru a face acest lucru. Exact de aceea, platforma de crowdfunding WhyDonate este aici pentru a v\u0103 ajuta la fiecare pas al c\u0103l\u0103toriei dvs. de str\u00e2ngere de fonduri. Pute\u021bi ad\u0103uga detaliile dvs. \u0219i \u00eencepe activit\u0103\u021bile de str\u00e2ngere de fonduri \u00een cel mai scurt timp prin WhyDonate. Merge\u021bi \u00eenainte, face\u021bi-v\u0103 cercet\u0103rile \u0219i folosi\u021bi platforma WhyDonate pentru a str\u00e2nge bani pentru cauza dvs. valoroas\u0103.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce este o scrisoare de apel pentru caritate? Fundamentele de baz\u0103 ale cre\u0103rii unei campanii de str\u00e2ngere de fonduri sunt de a str\u00e2nge bani pentru o cauz\u0103 specific\u0103, iar acea cauz\u0103 trebuie s\u0103 fie suficient de valabil\u0103 pentru ca oamenii s\u0103 doneze. Dac\u0103 cineva urmeaz\u0103 s\u0103-\u0219i doneze banii c\u00e2\u0219tiga\u021bi cu greu unui str\u0103in, motivul dona\u021biei&#8230;<\/p>\n","protected":false},"author":28,"featured_media":349508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14435],"tags":[],"class_list":["post-345446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sfaturi-pentru-strangerea-de-fonduri"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/posts\/345446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/comments?post=345446"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/posts\/345446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/media\/349508"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/media?parent=345446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/categories?post=345446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/ro\/wp-json\/wp\/v2\/tags?post=345446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}