{"id":325241,"date":"2024-02-13T08:53:20","date_gmt":"2024-02-13T07:53:20","guid":{"rendered":"https:\/\/whydonate.com\/blog\/sponzori-najst\/"},"modified":"2025-01-27T09:00:13","modified_gmt":"2025-01-27T08:00:13","slug":"sponzorov-najst","status":"publish","type":"post","link":"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/","title":{"rendered":"Ako z\u00edska\u0165 sponzorov pre dobr\u00fa vec"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">N\u00e1js\u0165 sponzorov a rozhodn\u00fa\u0165 o modeli financovania pre svoju organiz\u00e1ciu m\u00f4\u017ee by\u0165 pre dobrodincov jednou z najn\u00e1ro\u010dnej\u0161\u00edch \u00faloh.<\/span><\/p>\n<p>Ka\u017ed\u00e1 organiz\u00e1cia potrebuje peniaze, aby sa udr\u017eala nad vodou, a charitat\u00edvne organiz\u00e1cie samozrejme nie s\u00fa v\u00fdnimkou. Peniaze s\u00fa \u010dastou t\u00e9mou rozhovorov medzi odborn\u00edkmi z neziskov\u00fdch organiz\u00e1ci\u00ed a diskusie o h\u013eadan\u00ed potenci\u00e1lnych sponzorov s\u00fa v ekonomicky nestabiln\u00fdch \u010dasoch e\u0161te v\u00e1\u0161nivej\u0161ie.<\/p>\n<p>H\u013eadanie sponzorov nebolo nikdy jednoduch\u0161ie. <a href=\"https:\/\/whydonate.com\/nl\/account\/register\">Za\u010dnite z\u00edskava\u0165 finan\u010dn\u00e9 prostriedky e\u0161te dnes na WhyDonate!<\/a><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Ako_ziskat_darcov_a_sponzorov\" >Ako z\u00edska\u0165 darcov a sponzorov?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Ako_ziskat_sponzorov_pre_charitu\" >Ako z\u00edska\u0165 sponzorov pre charitu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#1_Individualne_dary\" >1. Individu\u00e1lne dary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Hlavni_darcovia\" >Hlavn\u00ed darcovia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Pravidelni_darcovia\" >Pravideln\u00ed darcovia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#2_Crowdfunding\" >2. Crowdfunding<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Peer-to-peer_fundraising\" >Peer-to-peer fundraising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#3_Ziskavanie_financnych_prostriedkov_offline\" >3. Z\u00edskavanie finan\u010dn\u00fdch prostriedkov offline<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Listy_priama_posta\" >Listy \/ priama po\u0161ta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Podujatia\" >Podujatia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Od_dveri_k_dveram\" >Od dver\u00ed k dver\u00e1m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Telefonicke_ziadosti\" >Telefonick\u00e9 \u017eiadosti<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#4_Statnesukromne_granty\" >4. \u0160t\u00e1tne\/s\u00fakromn\u00e9 granty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#5_Vyhladavanie_sponzorov_a_firemne_sponzorstvo\" >5. Vyh\u013ead\u00e1vanie sponzorov a firemn\u00e9 sponzorstvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#6_Clenske_poplatky\" >6. \u010clensk\u00e9 poplatky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#7_Predaj_vyrobkov_a_sluzieb\" >7. Predaj v\u00fdrobkov a slu\u017eieb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#8_Vecne_dary\" >8. Vecn\u00e9 dary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Casto_kladene_otazky_o_sponzoroch_pre_charitu_FAQ\" >\u010casto kladen\u00e9 ot\u00e1zky o sponzoroch pre charitu (FAQ)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Ako_najst_charitativnu_sponzorsku_spolocnost\" >Ako n\u00e1js\u0165 charitat\u00edvnu sponzorsk\u00fa spolo\u010dnos\u0165 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Aky_je_rozdiel_medzi_darcovstvom_a_sponzorstvom\" >Ak\u00fd je rozdiel medzi darcovstvom a sponzorstvom?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Ako_funguje_sponzor\" >Ako funguje sponzor?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/whydonate.com\/sk\/blog\/sponzorov-najst\/#Zacnite_hladat_sponzorov\" >Za\u010dnite h\u013eada\u0165 sponzorov<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ako_ziskat_darcov_a_sponzorov\"><\/span>Ako z\u00edska\u0165 darcov a sponzorov?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Na jednej strane si m\u00f4\u017eete vybra\u0165 z viacer\u00fdch modelov financovania, \u010do m\u00f4\u017ee sp\u00f4sobi\u0165 zm\u00e4tok. Na druhej strane, niektor\u00e9 neziskov\u00e9 charitat\u00edvne organiz\u00e1cie sa m\u00f4\u017eu c\u00edti\u0165 menej &#8222;flexibiln\u00e9&#8220; a obmedzen\u00e9 vo svojich mo\u017enostiach.<\/span><\/p>\n<p>Aby to bolo e\u0161te n\u00e1ro\u010dnej\u0161ie, mnoh\u00e9 profesion\u00e1lne charitat\u00edvne organiz\u00e1cie v\u00e1haj\u00fa so zameran\u00edm svojho \u00fasilia na z\u00edskavanie finan\u010dn\u00fdch prostriedkov a h\u013eadanie sponzorov pre charitu. To posil\u0148uje myln\u00fa predstavu, \u017ee h\u013eadanie pe\u0148az\u00ed je nejak\u00fdm sp\u00f4sobom &#8222;zl\u00e9&#8220;. H\u013eadanie sponzorov pre charitu je v\u0161ak d\u00f4le\u017eitou \u00falohou, preto\u017ee m\u00f4\u017ee pom\u00f4c\u0165 z\u00edska\u0165 potrebn\u00e9 finan\u010dn\u00e9 prostriedky na zabezpe\u010denie pokra\u010dovania ich hodnotnej pr\u00e1ce.<\/p>\n<p><span style=\"font-weight: 400;\">Ke\u010f\u017ee ide o zlo\u017eit\u00fa t\u00e9mu, aby sme v\u00e1m pomohli, zostavili sme zoznam \u0161iestich hlavn\u00fdch zdrojov financovania charity, ktor\u00e9 by ste mohli zv\u00e1\u017ei\u0165.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ako_ziskat_sponzorov_pre_charitu\"><\/span>Ako z\u00edska\u0165 sponzorov pre charitu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"1_Individualne_dary\"><\/span><span style=\"font-weight: 400;\">1. Individu\u00e1lne dary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><span style=\"font-weight: 400;\">Zo v\u0161etk\u00fdch darov neziskov\u00fdm organiz\u00e1ci\u00e1m poch\u00e1dza 71 % od jednotlivcov.<\/span><i><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.CBF.nl\" rel=\"nofollow noopener\" target=\"_blank\">(CBF.nl<\/a>)<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Individu\u00e1lni darcovia m\u00f4\u017eu prispieva\u0165 jednorazovo alebo opakovane. Taktie\u017e prispievaj\u00fa r\u00f4znymi sp\u00f4sobmi: online a offline, prostredn\u00edctvom podujat\u00ed, aukci\u00ed, pl\u00e1novan\u00e9ho darcovstva a \u010fal\u0161\u00edch.<\/span><\/p>\n<p>Pri h\u013eadan\u00ed sponzorov na charitu je d\u00f4le\u017eit\u00e9 presk\u00fama\u0165 v\u0161etky mo\u017enosti, preto\u017ee tieto s\u00fa ve\u013emi d\u00f4le\u017eitou s\u00fa\u010das\u0165ou financovania charity. V\u00e4\u010d\u0161inou ide o ve\u013emi \u00fa\u010dinn\u00fd zdroj financovania, najm\u00e4 pre organiz\u00e1cie s ve\u013ek\u00fdmi rozpo\u010dtami na marketing a s cie\u013eom, ktor\u00fd je ve\u013emi atrakt\u00edvny (napr. rakovina).<\/p>\n<p><span style=\"font-weight: 400;\">Tu je nieko\u013eko vec\u00ed, ktor\u00e9 treba ma\u0165 na pam\u00e4ti pri zva\u017eovan\u00ed individu\u00e1lnych darov alebo h\u013eadan\u00ed sponzorov:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hlavni_darcovia\"><\/span>Hlavn\u00ed darcovia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ve\u013ek\u00ed darcovia prispievaj\u00fa menej \u010dasto, ale ich dary s\u00fa podstatne vy\u0161\u0161ie. Uistite sa, \u017ee v\u00e1\u0161 model z\u00edskavania finan\u010dn\u00fdch prostriedkov uspokojuje k\u013e\u00fa\u010dov\u00fdch darcov. \u010co sa pova\u017euje za &#8222;ve\u013ek\u00fd dar&#8220;, z\u00e1vis\u00ed od organiz\u00e1cie. Pozrite sa na zoznam darov a vyberte najv\u00e4\u010d\u0161\u00ed dar, ktor\u00fd ste v minulosti dostali. Pre ve\u013ek\u00e9 a etablovan\u00e9 organiz\u00e1cie to m\u00f4\u017ee by\u0165 a\u017e \u0161es\u0165miestny dar, zatia\u013e \u010do pre men\u0161ie charitat\u00edvne organiz\u00e1cie to m\u00f4\u017ee by\u0165 nieko\u013eko tis\u00edc eur. Z\u00edskavanie a udr\u017eiavanie v\u00fdznamn\u00fdch darcov funguje trochu inak ako z\u00edskavanie pravideln\u00fdch darcov.<\/p>\n<p>Ak chcete pril\u00e1ka\u0165 ve\u013ek\u00fdch darcov, zv\u00e1\u017ete invest\u00edciu do softv\u00e9ru na preverovanie darcovstva. Ak je to mo\u017en\u00e9, zv\u00e1\u017ete vymenovanie \u010dlena t\u00edmu, ktor\u00fd bude spolupracova\u0165 s k\u013e\u00fa\u010dov\u00fdmi darcami. Na z\u00edskanie ve\u013ek\u00e9ho daru sa zvy\u010dajne mus\u00edte z\u00fa\u010dastni\u0165 na viacer\u00fdch stretnutiach, pozva\u0165 potenci\u00e1lneho darcu do svojej kancel\u00e1rie alebo zorganizova\u0165 stretnutie s predstavenstvom a \u010dasto posiela\u0165 pr\u00edslu\u0161n\u00e9 aktu\u00e1lne inform\u00e1cie.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pravidelni_darcovia\"><\/span>Pravideln\u00ed darcovia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pravideln\u00ed darcovia prispievaj\u00fa \u010dastej\u0161ie, ale ich dary s\u00fa men\u0161ie. Na udr\u017eanie pravideln\u00fdch darcov m\u00f4\u017eete pou\u017ei\u0165 \u0161irok\u00fa \u0161k\u00e1lu techn\u00edk z\u00edskavania a udr\u017eania darcov. Mnoh\u00ed odborn\u00edci na charitu odpor\u00fa\u010daj\u00fa, aby ste pravideln\u00fdch darcov premenili na opakovan\u00fdch darcov. To va\u0161ej charitat\u00edvnej organiz\u00e1cii zabezpe\u010d\u00ed udr\u017eate\u013en\u00fd pr\u00edjem a umo\u017en\u00ed v\u00e1m pl\u00e1nova\u0165 svoje aktivity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30745 aligncenter\" title=\"H\u013eadanie sponzorov - Zdroje financovania\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2020\/12\/photo-1469571486292-0ba58a3f068b.jpeg\" alt=\"H\u013eadanie sponzorov - Zdroje financovania\" width=\"722\" height=\"481\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_Crowdfunding\"><\/span><span style=\"font-weight: 400;\">2. Crowdfundin<\/span><span style=\"font-weight: 400;\">g<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Crowdfunding najlep\u0161ie funguje pri konkr\u00e9tnych kampaniach a pri rozpr\u00e1van\u00ed konkr\u00e9tnych pr\u00edbehov. Je ve\u013emi d\u00f4le\u017eit\u00e9 investova\u0165 \u010das a \u00fasilie, aby va\u0161a online darcovsk\u00e1 str\u00e1nka za\u017eiarila. Uistite sa, \u017ee potenci\u00e1lni darcovia sa stret\u00e1vaj\u00fa s pou\u017e\u00edvate\u013esky pr\u00edvetivou webovou str\u00e1nkou a maj\u00fa bezprobl\u00e9mov\u00e9 sk\u00fasenosti s platformou crowdfundingu. Tla\u010didlo na darovanie by malo by\u0165 \u013eahko n\u00e1jdite\u013en\u00e9 a odkaz na darovanie by mal by\u0165 dostupn\u00fd do nieko\u013ek\u00fdch sek\u00fand po na\u010d\u00edtan\u00ed str\u00e1nky s darovan\u00edm. Navrhnite darcovsk\u00fa str\u00e1nku tak, aby ladila so zvy\u0161kom webovej str\u00e1nky.<\/p>\n<p>Je tie\u017e ve\u013emi d\u00f4le\u017eit\u00e9 navrhn\u00fa\u0165 darcovsk\u00fa str\u00e1nku, ktor\u00e1 je prisp\u00f4soben\u00e1 mobiln\u00fdm zariadeniam a reaguje na ne. Str\u00e1nku s pr\u00edspevkami ponechajte na jednej strane. Bu\u010fte jednoduch\u00ed a jasn\u00ed, s v\u00fdzvou k akcii v popred\u00ed. Pou\u017e\u00edvajte siln\u00e9 obr\u00e1zky a pon\u00faknite viacero mo\u017enost\u00ed platby. <a href=\"https:\/\/whydonate.com\/nl\/crowdfunding\/\">Crowdfunding<\/a> sa stal popul\u00e1rnym v\u010faka roz\u0161\u00edreniu r\u00f4znych online platforiem, ako napr\u00edklad Whydonate, a vyu\u017e\u00edvaj\u00fa ho podniky aj <span style=\"font-weight: 400;\">charitat\u00edvne organiz\u00e1cie<\/span>.<\/p>\n<p>Existuje mnoho r\u00f4znych typov crowdfundingu (crowdfunding zalo\u017een\u00fd na odmen\u00e1ch, crowdfunding \u013eudsk\u00e9ho kapit\u00e1lu, equity crowdfunding at\u010f.), ale crowdfunding zalo\u017een\u00fd na daroch naj\u010dastej\u0161ie vyu\u017e\u00edvaj\u00fa charitat\u00edvne organiz\u00e1cie. Ak chcete z crowdfundingu zalo\u017een\u00e9ho na daroch vy\u0165a\u017ei\u0165 \u010do najviac, mus\u00edte pravidelne zverej\u0148ova\u0165 aktualiz\u00e1cie, pou\u017e\u00edva\u0165 atrakt\u00edvne obr\u00e1zky a vide\u00e1, pon\u00faka\u0165 stimuly a zdie\u013ea\u0165 ich prostredn\u00edctvom e-mailu a soci\u00e1lnych m\u00e9di\u00ed. Uistite sa, \u017ee rozpr\u00e1vate pr\u00edbeh &#8211; pr\u00edbeh je motorom crowdfundingovej kampane.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Peer-to-peer_fundraising\"><\/span><span style=\"font-size: 18pt;\">Peer-to-peer fundraising<\/span><strong><br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Peer-to-peer fundraising a h\u013eadanie sponzorov je podkateg\u00f3riou crowdfundingu. Namiesto jednej crowdfundingovej str\u00e1nky, na ktorej daruj\u00fa v\u0161etci, si individu\u00e1lni fundraiseri v r\u00e1mci peer-to-peer fundraisingu zvy\u010dajne vytvoria osobn\u00fa str\u00e1nku na prij\u00edmanie darov, ktor\u00e9 potom dost\u00e1va va\u0161a charitat\u00edvna organiz\u00e1cia.<\/p>\n<p>T\u00e1to strat\u00e9gia vyu\u017e\u00edva existuj\u00face siete va\u0161ich darcov. Vyz\u00fdva podporovate\u013eov, aby sa obr\u00e1tili na svojich rovesn\u00edkov, priate\u013eov, kolegov a rodinn\u00fdch pr\u00edslu\u0161n\u00edkov so \u017eiados\u0165ou o dar a h\u013eadanie sponzorov.<\/p>\n<p>Peer-to-peer fundraising je \u00fa\u010dinn\u00fd, preto\u017ee stavia na vz\u0165ahoch, vyu\u017e\u00edva u\u017e existuj\u00facu z\u00e1klad\u0148u darcov a pom\u00e1ha poskytova\u0165 soci\u00e1lne d\u00f4kazy. Je pravdepodobnej\u0161ie, \u017ee budeme publik\u00e1cii d\u00f4verova\u0165, ak ju vytvoril priate\u013e alebo \u010dlen rodiny. Peer-to-peer fundraising a h\u013eadanie sponzorov funguje dobre aj preto, \u017ee je exponenci\u00e1lny. V\u0161etky individu\u00e1lne kampane va\u0161ich podporovate\u013eov m\u00e1vaj\u00fa a prin\u00e1\u0161aj\u00fa v\u00e1m \u010fal\u0161\u00edch darcov.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"3_Ziskavanie_financnych_prostriedkov_offline\"><\/span><span style=\"font-weight: 400;\">3. Z\u00edskavanie finan\u010dn\u00fdch prostriedkov offline<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Listy_priama_posta\"><\/span><b><br \/>\n<\/b><span style=\"font-size: 18pt;\">Listy \/ priama po\u0161ta<\/span><b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00fato offline met\u00f3du z\u00edskavania finan\u010dn\u00fdch prostriedkov charitat\u00edvne organiz\u00e1cie st\u00e1le hojne vyu\u017e\u00edvaj\u00fa, preto\u017ee je vo v\u0161eobecnosti lacn\u00e1, \u00fa\u010dinn\u00e1 a \u013eahko sa pri nej h\u013eadaj\u00fa sponzori. Je to u\u017eito\u010dn\u00e9 najm\u00e4 pre men\u0161ie charitat\u00edvne alebo neziskov\u00e9 organiz\u00e1cie, ktor\u00e9 p\u00f4sobia na miestnej \u00farovni. Okrem toho star\u0161\u00ed darcovia uprednost\u0148uj\u00fa priamu po\u0161tu (listy). Ak m\u00e1 va\u0161a charitat\u00edvna organiz\u00e1cia skupinu star\u0161\u00edch darcov, priama po\u0161ta je ve\u013emi \u00fa\u010dinn\u00e1.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Podujatia\"><\/span>Podujatia<b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Podujatia s\u00fa u\u017e mnoho rokov \u00fa\u010dinn\u00fdm n\u00e1strojom na z\u00edskavanie finan\u010dn\u00fdch prostriedkov a h\u013eadanie sponzorov, preto\u017ee poskytuj\u00fa priestor, v ktorom m\u00f4\u017eu charitat\u00edvna organiz\u00e1cia a potenci\u00e1lni darcovia komunikova\u0165. Podujatia m\u00f4\u017eu tie\u017e podpori\u0165 online z\u00edskavanie finan\u010dn\u00fdch prostriedkov. Darcovia s\u00fa ochotnej\u0161\u00ed prispie\u0165, ak si m\u00f4\u017eu priradi\u0165 men\u00e1 k tv\u00e1ram.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Od_dveri_k_dveram\"><\/span>Od dver\u00ed k dver\u00e1m<b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aj ke\u010f sa v priebehu rokov podomov\u00fd zber finan\u010dn\u00fdch prostriedkov zn\u00ed\u017eil pre jeho pr\u00e1cnos\u0165, mnoh\u00e9 organiz\u00e1cie ho st\u00e1le \u00faspe\u0161ne vyu\u017e\u00edvaj\u00fa na h\u013eadanie sponzorov.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Telefonicke_ziadosti\"><\/span>Telefonick\u00e9 \u017eiadosti<b><br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Telefonick\u00e9 v\u00fdzvy s\u00fa \u017eiadosti o darcovstvo podan\u00e9 telefonicky, ktor\u00e9 m\u00f4\u017eu ma\u0165 r\u00f4zny rozsah &#8211; od nieko\u013ek\u00fdch telefon\u00e1tov s po\u010fakovan\u00edm a\u017e po rozsiahle telemarketingov\u00e9 kampane. Podobne ako pri z\u00edskavan\u00ed finan\u010dn\u00fdch prostriedkov z domu, aj t\u00e1to technika sa v priebehu rokov zn\u00ed\u017eila, preto\u017ee sa roz\u0161iruje z\u00edskavanie finan\u010dn\u00fdch prostriedkov online, ale pre niektor\u00e9 charitat\u00edvne organiz\u00e1cie m\u00f4\u017ee by\u0165 st\u00e1le \u00fa\u010dinn\u00e1 pri h\u013eadan\u00ed sponzorov.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30752 aligncenter\" title=\"h\u013eadanie offline sponzorov\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/pavan-trikutam-71CjSSB83Wo-unsplash-scaled.jpg\" alt=\"h\u013eadanie offline sponzorov\" width=\"689\" height=\"459\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"4_Statnesukromne_granty\"><\/span><span style=\"font-weight: 400;\">4. \u0160t\u00e1tne\/s\u00fakromn\u00e9 granty<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">dobr\u00fa vec sa m\u00f4\u017eu uch\u00e1dza\u0165 o \u0161t\u00e1tne granty na \u00farovni obc\u00ed, provinci\u00ed a \u0161t\u00e1tov, ako aj o granty od s\u00fakromn\u00fdch a verejn\u00fdch nad\u00e1ci\u00ed. Vo v\u0161eobecnosti nemus\u00edte vr\u00e1ti\u0165 \u017eiadne peniaze, ktor\u00e9 v\u00e1m boli poskytnut\u00e9 prostredn\u00edctvom grantu. Takmer v ka\u017edej krajine na svete mus\u00ed ma\u0165 va\u0161a organiz\u00e1cia \u0161tat\u00fat charitat\u00edvnej\/neziskovej organiz\u00e1cie, aby mohla z\u00edska\u0165 grant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ka\u017ed\u00e1 organiz\u00e1cia poskytuj\u00faca granty m\u00e1 in\u00e9 po\u017eiadavky a tie m\u00f4\u017eu z\u00e1visie\u0165 aj od krajiny, v ktorej je va\u0161a charitat\u00edvna organiz\u00e1cia registrovan\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jednou z v\u00fdhod grantov je, \u017ee m\u00f4\u017eu podpori\u0165 ve\u013ek\u00e9 projekty, ktor\u00e9 tak m\u00f4\u017eu ma\u0165 rozsiahly soci\u00e1lny dosah, ktor\u00fd by inak nebol mo\u017en\u00fd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nev\u00fdhodou je, \u017ee to m\u00f4\u017ee trva\u0165 dlh\u0161\u00ed \u010das. Po prv\u00e9, trv\u00e1 ur\u010dit\u00fd \u010das, k\u00fdm si osvoj\u00edte zru\u010dnosti pri p\u00edsan\u00ed \u017eiadost\u00ed o grant, ktor\u00e9 skuto\u010dne poved\u00fa k vyplateniu grantu, a potom m\u00f4\u017ee nejak\u00fd \u010das trva\u0165, k\u00fdm skuto\u010dne uvid\u00edte finan\u010dn\u00e9 prostriedky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Okrem toho s\u00fa dot\u00e1cie \u010dasto viazan\u00e9 na konkr\u00e9tne podmienky. Tieto podmienky sa t\u00fdkaj\u00fa napr\u00edklad toho, ako presne m\u00f4\u017eete peniaze pou\u017ei\u0165. Maj\u00fa tie\u017e \u0161pecifick\u00e9 po\u017eiadavky na pod\u00e1vanie spr\u00e1v, ktor\u00e9 by ste mali zv\u00e1\u017ei\u0165 pred ich uplatnen\u00edm. Podmienky sa m\u00f4\u017eu t\u00fdka\u0165 aj ur\u010dit\u00fdch v\u00fdstupov alebo v\u00fdsledkov alebo dosiahnutia dohodnut\u00fdch m\u00ed\u013enikov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Granty m\u00f4\u017eu by\u0165 pre dobr\u00e9 \u00fa\u010dely ve\u013emi atrakt\u00edvne, ale pred podan\u00edm \u017eiadosti o ne by ste si to mali dobre premyslie\u0165. Tu je nieko\u013eko vec\u00ed, ktor\u00e9 je potrebn\u00e9 zv\u00e1\u017ei\u0165 predt\u00fdm, ako sa rozhodnete za\u010da\u0165 vyu\u017e\u00edva\u0165 granty ako s\u00fa\u010das\u0165 modelu z\u00edskavania finan\u010dn\u00fdch prostriedkov.<\/span><\/p>\n<p><strong>\u00davahy<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00f4\u017eeme investova\u0165 zdroje do p\u00edsania prospe\u0161n\u00fdch \u017eiadost\u00ed o granty?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00f4\u017eeme splni\u0165 po\u017eiadavky na grant?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u00fa \u010dinnosti, ktor\u00e9 by sme vykon\u00e1vali, v s\u00falade s na\u0161\u00edm poslan\u00edm, cie\u013emi a strat\u00e9giou?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00f4\u017ee \u010dinnos\u0165 pokra\u010dova\u0165 aj po skon\u010den\u00ed grantu?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pre niektor\u00e9 organiz\u00e1cie s\u00fa granty ide\u00e1lnym zdrojom financovania, zatia\u013e \u010do in\u00e9 ich pova\u017euj\u00fa za pr\u00edli\u0161 \u0165a\u017ekop\u00e1dne a obmedzuj\u00face. Preto je d\u00f4le\u017eit\u00e9 najprv si odpoveda\u0165 na vy\u0161\u0161ie uveden\u00e9 ot\u00e1zky, aby ste sa uistili, \u017ee v danom okamihu je grant pre va\u0161u charitu najvhodnej\u0161\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ak \u017eijete v Holandsku, je tu <\/span><a href=\"https:\/\/fondsenzoeken.nl\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">online datab\u00e1zu s mo\u017enos\u0165ou vyh\u013ead\u00e1vania<\/span><\/a><span style=\"font-weight: 400;\"> fondov, ktor\u00e1 v\u00e1m pom\u00f4\u017ee n\u00e1js\u0165 to, \u010do h\u013ead\u00e1te.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30766 aligncenter\" title=\"n\u00e1js\u0165 grantov\u00fd fond\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/back-view-woman-sitting-by-table-scaled.jpg\" alt=\"n\u00e1js\u0165 grantov\u00fd fond\" width=\"725\" height=\"483\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"5_Vyhladavanie_sponzorov_a_firemne_sponzorstvo\"><\/span><span style=\"font-weight: 400;\">5. Vyh\u013ead\u00e1vanie sponzorov a firemn\u00e9 sponzorstvo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sponzorovanie charitat\u00edvnej organiz\u00e1cie m\u00f4\u017ee by\u0165 pre spolo\u010dnosti vynikaj\u00facim sp\u00f4sobom, ako prispie\u0165 spolo\u010dnosti a z\u00e1rove\u0148 z\u00edska\u0165 cenn\u00e9 v\u00fdhody.<\/p>\n<p><span style=\"font-weight: 400;\">Spolo\u010dnosti s\u00fa zvy\u010dajne ochotn\u00e9 spolupracova\u0165 na projektoch na zlep\u0161enie svojho filantropick\u00e9ho imid\u017eu alebo pracova\u0165 na tom, aby sa stali spolo\u010densky zodpovednej\u0161\u00edmi organiz\u00e1ciami.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">R\u00f4zne spolo\u010dnosti maj\u00fa r\u00f4zne darcovsk\u00e9 programy, z ktor\u00fdch niektor\u00e9 m\u00f4\u017eu by\u0165 vhodn\u00e9 aj pre va\u0161u organiz\u00e1ciu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00f4\u017ee existova\u0165 ur\u010dit\u00e1 neochota spolupracova\u0165 so spolo\u010dnos\u0165ami a sponzorova\u0165 ich. Existuje v\u0161ak mnoho spolo\u010densky zodpovedn\u00fdch spolo\u010dnost\u00ed. Pokia\u013e prij\u00edmate dary od t\u00fdch, ktor\u00ed s\u00fa v s\u00falade s poslan\u00edm a hodnotami va\u0161ej charity, m\u00f4\u017ee to by\u0165 cenn\u00fd zdroj financovania pri h\u013eadan\u00ed sponzorov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zos\u00faladenie hodn\u00f4t je obzvl\u00e1\u0161\u0165 d\u00f4le\u017eit\u00e9, preto\u017ee darcovia dnes po\u017eaduj\u00fa transparentnos\u0165 a to, s k\u00fdm spolupracujete, v\u00e1m nesk\u00f4r pom\u00f4\u017ee zabezpe\u010di\u0165 si dobr\u00fa poves\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firemn\u00e9 sponzorstvo zvy\u010dajne zah\u0155\u0148a tri hlavn\u00e9 formy:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Filantropick\u00e9<\/b><span style=\"font-weight: 400;\"> &#8211; Darcovstvo bez viazanosti, podobne ako individu\u00e1lne darcovstvo<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sponzorstvo podujatia<\/b><span style=\"font-weight: 400;\"> &#8211; epizodick\u00e1 alebo kr\u00e1tkodob\u00e1 podpora, vyh\u013ead\u00e1vanie sponzorov na z\u00e1klade podujatia<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Marketing zalo\u017een\u00fd na pr\u00ed\u010dine <\/b><span style=\"font-weight: 400;\">&#8211; Dlhodobej\u0161ie tematick\u00e9 zapojenie a h\u013eadanie sponzorov na z\u00e1klade zapojenia<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Existuj\u00fa aj <\/span><span style=\"font-weight: 400;\">programy na podporu darcovstva<\/span> <span style=\"font-weight: 400;\">&#8211; v r\u00e1mci ktor\u00fdch spolo\u010dnosti dorovn\u00e1vaj\u00fa dary svojich zamestnancov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ke\u010f uva\u017eujete o firemnom sponzorstve ako o jednom zo zdrojov financovania va\u0161ej charitat\u00edvnej organiz\u00e1cie, nezabudnite zoh\u013eadni\u0165 re\u017eijn\u00e9 n\u00e1klady. Niekto mus\u00ed riadi\u0165 partnerstv\u00e1, najm\u00e4 ak pl\u00e1nujete, \u017ee obchodn\u00e9 partnerstv\u00e1 a h\u013eadanie sponzorov bud\u00fa jedn\u00fdm z va\u0161ich hlavn\u00fdch zdrojov pr\u00edjmov.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30759 aligncenter\" title=\"N\u00e1js\u0165 sponzora spolo\u010dnosti\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2021\/02\/danielle-cerullo-bIZJRVBLfOM-unsplash-scaled.jpg\" alt=\"N\u00e1js\u0165 sponzora spolo\u010dnosti\" width=\"681\" height=\"454\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"6_Clenske_poplatky\"><\/span><span style=\"font-weight: 400;\">6. \u010clensk\u00e9 poplatky<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tento zdroj financovania charity nie je v\u017edy vhodn\u00fd pre ka\u017ed\u00fa charitat\u00edvnu neziskov\u00fa organiz\u00e1ciu, ale oplat\u00ed sa ho presk\u00fama\u0165.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zv\u00e1\u017ete poslanie svojej charitat\u00edvnej organiz\u00e1cie a potom sa rozhodnite, \u010di chcete vyu\u017ei\u0165 tok pr\u00edjmov z \u010dlensk\u00fdch poplatkov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tento zdroj financovania je obzvl\u00e1\u0161\u0165 \u00fa\u010dinn\u00fd, ak va\u0161a charita m\u00f4\u017ee svojim \u010dlenom pon\u00faknu\u0165 exkluz\u00edvne programy a\/alebo v\u00fdhody a benefity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podkateg\u00f3riou modelu \u010dlenstva je financovanie prostredn\u00edctvom <\/span><b>b\u00fdval\u00fdch pr\u00edjemcov alebo absolventov<\/b><span style=\"font-weight: 400;\">. Tento model funguje obzvl\u00e1\u0161\u0165 dobre v nemocniciach a univerzit\u00e1ch, ktor\u00e9 vytv\u00e1raj\u00fa pocit &#8222;vr\u00e1tenia&#8220; medzi svojimi b\u00fdval\u00fdmi pr\u00edjemcami, a tak nach\u00e1dzaj\u00fa sponzorov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tento konkr\u00e9tny zdroj financovania od b\u00fdval\u00fdch &#8222;pr\u00edjemcov&#8220; funguje, ak va\u0161a organiz\u00e1cia sl\u00fa\u017ei ve\u013ekej komunite s vysokou fluktu\u00e1ciou. V tomto oh\u013eade je Princetonsk\u00e1 univerzita skvel\u00fdm pr\u00edkladom toho, ako jej sponzori nach\u00e1dzaj\u00fa sponzorov.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Univerzita je ve\u013emi zdatn\u00e1 v z\u00edskavan\u00ed darov od absolventov a m\u00e1 najvy\u0161\u0161\u00ed po\u010det absolventov spomedzi v\u0161etk\u00fdch n\u00e1rodn\u00fdch univerz\u00edt, ktor\u00ed daruj\u00fa: 59,2 %. v 2008, viac ako 33,000 vysoko\u0161kol\u00e1k absolventi daroval $43.6 mili\u00f3nov na ich alma mater. V d\u00f4sledku \u00fasilia univerzity o z\u00edskavanie finan\u010dn\u00fdch prostriedkov sa viac ako 50 % prev\u00e1dzkov\u00e9ho rozpo\u010dtu Princetonu uhr\u00e1dza z darov a v\u00fdnosov z dot\u00e1ci\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Funguje to preto, lebo predch\u00e1dzaj\u00faci pr\u00edjemcovia maj\u00fa pocit, \u017ee v minulosti z\u00edskali od in\u0161tit\u00facie mnoho v\u00fdhod a chceli by rovnak\u00e9 v\u00fdhody pon\u00faknu\u0165 aj ostatn\u00fdm. Pr\u00edjemcovia v minulosti pova\u017euj\u00fa individu\u00e1lny prospech, ktor\u00fd dostali v minulosti, za vy\u0161\u0161\u00ed spolo\u010densk\u00fd prospech.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sk\u00f4r ako sa rozhodnete za\u010da\u0165 vyu\u017e\u00edva\u0165 \u010dlensk\u00e9 poplatky ako zdroj financovania v tej \u010di onej forme, polo\u017ete si nasleduj\u00face ot\u00e1zky.<\/span><\/p>\n<p><strong>\u00davahy<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00e1me programy, ktor\u00e9 maj\u00fa vern\u00fdch podporovate\u013eov a \u013eud\u00ed, ktor\u00ed chc\u00fa \u0161\u00edri\u0165 inform\u00e1cie?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00f4\u017eeme investova\u0165 do dlhodob\u00fdch vz\u0165ahov s na\u0161imi pr\u00edjemcami?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00e1me kapacitu na oslovenie pr\u00edjemcov po tom, \u010do vyu\u017eili na\u0161e slu\u017eby?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pon\u00fakame exkluz\u00edvne v\u00fdhody a benefity, ktor\u00e9 ospravedl\u0148uj\u00fa \u010dlensk\u00fd poplatok?<\/span><\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"7_Predaj_vyrobkov_a_sluzieb\"><\/span><span style=\"font-weight: 400;\">7. Predaj v\u00fdrobkov a slu\u017eieb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u010eal\u0161\u00edm zdrojom financovania, ktor\u00fd m\u00f4\u017ee va\u0161a charita zv\u00e1\u017ei\u0165, je predaj produktov a\/alebo slu\u017eieb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00f4\u017eete napr\u00edklad pred\u00e1va\u0165 predmety so svojou zna\u010dkou\/logom a vytv\u00e1ra\u0165 tak pr\u00edjmy pre svoju organiz\u00e1ciu. Zvy\u010dajne ide o tri\u010dk\u00e1, ta\u0161ky, poh\u00e1re, su\u0161ienky a in\u00e9 v\u00fdrobky. Napr\u00edklad spolo\u010dnos\u0165 Goodwill Industries je pravdepodobne najv\u00e4\u010d\u0161\u00edm charitat\u00edvnym maloobchodn\u00fdm predajcom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mnoh\u00e9 charitat\u00edvne organiz\u00e1cie si za niektor\u00e9 svoje slu\u017eby \u00fa\u010dtuj\u00fa aj poplatky.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Napr\u00edklad nemocnice \u00fa\u010dtuj\u00fa pacientom, m\u00faze\u00e1 vyberaj\u00fa vstupn\u00e9, divadl\u00e1 pred\u00e1vaj\u00fa vstupenky, spolo\u010densk\u00e9 organiz\u00e1cie vyberaj\u00fa \u010dlensk\u00e9 poplatky, vysok\u00e9 \u0161koly vy\u017eaduj\u00fa \u0161koln\u00e9 at\u010f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To m\u00f4\u017ee by\u0165 pre va\u0161u charitu skvel\u00fd zdroj pr\u00edjmov, ale ako v\u017edy, tento zdroj financovania nie je v\u017edy pou\u017eite\u013en\u00fd pre ka\u017ed\u00fa charitu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pod\u013ea <\/span><a href=\"http:\/\/www.urban.org\/research\/publication\/nonprofit-sector-brief-2015-public-charities-giving-and-volunteering\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">N\u00e1rodn\u00e9ho centra pre charitat\u00edvne \u0161tatistiky<\/span><\/a><span style=\"font-weight: 400;\"> v roku 2013 tieto zdroje pr\u00edjmov predstavovali takmer polovicu (47,5 %) celkov\u00fdch pr\u00edjmov verejnoprospe\u0161n\u00fdch organiz\u00e1ci\u00ed. \u0160tvrtina pr\u00edjmov poch\u00e1dzala zo \u0161t\u00e1tnych z\u00e1kaziek na slu\u017eby.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Predaj v\u00fdrobkov a slu\u017eieb sa niekedy naz\u00fdva &#8222;obchodovanie&#8220; alebo &#8222;pr\u00edjem zo z\u00e1robkovej \u010dinnosti&#8220;. Tu s\u00fa \u010fal\u0161ie pr\u00edklady predaja produktov a slu\u017eieb:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Predaj vstupeniek na podujatia.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tvorba a predaj publik\u00e1ci\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Predaj intern\u00fdch odborn\u00fdch znalost\u00ed, napr. p\u00edsanie, \u0161kolenie, poradenstvo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">charita m\u00f4\u017ee pred\u00e1va\u0165 vo v\u00e4\u010d\u0161ine kraj\u00edn. Ak predaj v\u00fdrobkov a slu\u017eieb tvor\u00ed v\u00fdznamn\u00fa \u010das\u0165 v\u00e1\u0161ho rozpo\u010dtu, mali by ste po\u017eiada\u0165 o odborn\u00e9 poradenstvo. Ak tieto \u010dinnosti nes\u00favisia s va\u0161\u00edm hlavn\u00fdm \u00fa\u010delom, m\u00e1 to charitat\u00edvne a da\u0148ov\u00e9 d\u00f4sledky. D\u00e1vajte si pozor na svoje pr\u00edjmy a sledujte percento pr\u00edjmov, ktor\u00e9 tvoria v\u00fdrobky a slu\u017eby pre va\u0161u organiz\u00e1ciu.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"8_Vecne_dary\"><\/span><span style=\"font-weight: 400;\">8. Vecn\u00e9 dary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vecn\u00e9 dary nie s\u00fa u\u017eito\u010dn\u00e9 pre ka\u017ed\u00fa charitu, ale m\u00f4\u017eu by\u0165 neocenite\u013en\u00fdm zdrojom podpory pre charitat\u00edvne organiz\u00e1cie, ako s\u00fa \u00fatulky pre zvierat\u00e1, \u00fatulky pre bezdomovcov, anonymn\u00e9 \u00fatulky alebo organiz\u00e1cie humanit\u00e1rnej pomoci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00edkladom vecn\u00fdch darov s\u00fa potraviny, oble\u010denie a lieky. Ak vecn\u00e9 dary vyhovuj\u00fa v\u00e1\u0161mu organiza\u010dn\u00e9mu modelu, m\u00f4\u017eu v\u00e1m u\u0161etri\u0165 mnoho dol\u00e1rov. Ak chce va\u0161a organiz\u00e1cia napr\u00edklad doda\u0165 potraviny a vodu do oblast\u00ed postihnut\u00fdch pr\u00edrodn\u00fdmi katastrofami, vecn\u00e9 dod\u00e1vky s\u00fa ve\u013emi u\u017eito\u010dn\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je mo\u017en\u00e9, \u017ee vecn\u00e9 dary nebudete m\u00f4c\u0165 pou\u017ei\u0165 priamo na svoje programy. V takom pr\u00edpade ich m\u00f4\u017eete v\u017edy pou\u017ei\u0165 na aukcie (v z\u00e1vislosti od typu produktov). Ak sa tak rozhodnete urobi\u0165, mali by ste jasne informova\u0165 (najlep\u0161ie na svojej webovej str\u00e1nke), ktor\u00e9 predmety m\u00f4\u017eete prija\u0165 a kde s\u00fa va\u0161e zbern\u00e9 miesta, ak nie v kancel\u00e1rii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je d\u00f4le\u017eit\u00e9 poznamena\u0165, \u017ee vecn\u00e9 dary nezah\u0155\u0148aj\u00fa len veci, ako s\u00fa potraviny, oble\u010denie a lieky. Vecn\u00fdm darom m\u00f4\u017ee by\u0165 napr\u00edklad aj to, \u017ee niekto zadarmo prednesie predn\u00e1\u0161ku alebo zorganizuje workshop, alebo \u017ee niekto zadarmo vytvor\u00ed va\u0161u webov\u00fa str\u00e1nku.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Casto_kladene_otazky_o_sponzoroch_pre_charitu_FAQ\"><\/span>\u010casto kladen\u00e9 ot\u00e1zky o sponzoroch pre charitu (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ako_najst_charitativnu_sponzorsku_spolocnost\"><\/span>Ako n\u00e1js\u0165 charitat\u00edvnu sponzorsk\u00fa spolo\u010dnos\u0165 ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Presk\u00famajte miestne firmy a ve\u013ek\u00e9 spolo\u010dnosti, ktor\u00e9 podporuj\u00fa charitat\u00edvne iniciat\u00edvy a maj\u00fa z\u00e1ujem o komunitn\u00e9 projekty.<br \/>\nPripravte profesion\u00e1lnu prezent\u00e1ciu s jasn\u00fdmi v\u00fdhodami spolupr\u00e1ce a oslovte ich s konkr\u00e9tnou ponukou sponzorstva.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Aky_je_rozdiel_medzi_darcovstvom_a_sponzorstvom\"><\/span>Ak\u00fd je rozdiel medzi darcovstvom a sponzorstvom?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Darovanie je akt dobrovo\u013en\u00e9ho poskytnutia pe\u0148az\u00ed, tovaru alebo slu\u017eieb, zvy\u010dajne bez priameho o\u010dak\u00e1vania, \u017ee za to nie\u010do dostanete. Na druhej strane sponzorstvo zah\u0155\u0148a vz\u00e1jomne v\u00fdhodn\u00fd vz\u0165ah medzi sponzorom a pr\u00edjemcom, v ktorom sponzor poskytuje finan\u010dn\u00fa podporu, tovar alebo slu\u017eby v\u00fdmenou za ur\u010dit\u00e9 v\u00fdhody alebo propaga\u010dn\u00e9 pr\u00edle\u017eitosti.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ako_funguje_sponzor\"><\/span>Ako funguje sponzor?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sponzor pon\u00faka finan\u010dn\u00fa alebo in\u00fa podporu v\u00fdmenou za v\u00fdhody a propaga\u010dn\u00e9 pr\u00edle\u017eitosti. Tento proces zah\u0155\u0148a identifik\u00e1ciu pr\u00edle\u017eitost\u00ed, pr\u00edpravu n\u00e1vrhov, rokovania o dohod\u00e1ch, aktiv\u00e1ciu sponzorstva a hodnotenie v\u00fdsledkov.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zacnite_hladat_sponzorov\"><\/span>Za\u010dnite h\u013eada\u0165 sponzorov<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aj ke\u010f sa n\u00e1zory na to, \u010do predstavuje &#8222;ide\u00e1lny&#8220; model financovania charitat\u00edvnej organiz\u00e1cie, zna\u010dne l\u00ed\u0161ia, vyu\u017e\u00edvanie r\u00f4znych zdrojov na dosiahnutie udr\u017eate\u013enosti je vo v\u0161eobecnosti dobr\u00fdm postupom. Vo v\u0161eobecnosti sa odpor\u00fa\u010da, aby charitat\u00edvne organiz\u00e1cie nikdy nedost\u00e1vali viac ako 30 % svojich finan\u010dn\u00fdch prostriedkov z jedn\u00e9ho zdroja. Ak organiz\u00e1cia strat\u00ed 30 % svojho obratu, pravdepodobne sa d\u00e1 re\u0161trukturalizova\u0165, aby pre\u017eila.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Je d\u00f4le\u017eit\u00e9 ma\u0165 na pam\u00e4ti, \u017ee sme tu uviedli mo\u017en\u00e9 zdroje financovania, ale ur\u010dite nie v\u0161etky finan\u010dn\u00e9 modely potrebn\u00e9 na prev\u00e1dzku charitat\u00edvnej organiz\u00e1cie. Ak sa chcete dozvedie\u0165 viac o finan\u010dn\u00fdch modeloch, pre\u010d\u00edtajte si <\/span><a href=\"https:\/\/www.moore.org\/docs\/default-source\/Grantee-Resources\/ten-non-profit-funding-models.pdf?sfvrsn=0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tento \u010dl\u00e1nok<\/span><\/a><span style=\"font-weight: 400;\"> Autori: William Landes Foster, Peter Kim a Barbara Christiansen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ke\u010f ide o zabezpe\u010denie finan\u010dn\u00fdch prostriedkov pre va\u0161u organiz\u00e1ciu, uistite sa, \u017ee m\u00e1te pl\u00e1n. \u010ci u\u017e ide o jednotlivcov, nad\u00e1cie, korpor\u00e1cie alebo \u0161t\u00e1tne financovanie, investujte do vz\u0165ahov s darcami a h\u013eadania sponzorov. V\u0161etky tieto vz\u0165ahy si vy\u017eaduj\u00fa \u010das a musia sa udr\u017eiava\u0165. Mus\u00edte re\u0161pektova\u0165 ak\u00fdko\u013evek druh podpory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rie\u0161enie v\u00fdziev v oblasti pr\u00edjmov si vy\u017eaduje kreativitu, odhodlanie a tvrd\u00fa pr\u00e1cu. Ka\u017ed\u00fd z t\u00fdchto zdrojov financovania m\u00e1 svoje pr\u00edle\u017eitosti a v\u00fdzvy a ka\u017ed\u00fd z nich m\u00e1 samozrejme svoje v\u00fdhody a nev\u00fdhody. Bez oh\u013eadu na to, ktor\u00fa z nich si vyberiete, v\u0161etky si vy\u017eaduj\u00fa \u00fasilie, s\u00fastredenie a invest\u00edcie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fafame, \u017ee v\u00e1m tento \u010dl\u00e1nok pomohol zorientova\u0165 sa vo va\u0161ich mo\u017enostiach, aby ste si mohli za\u010da\u0165 vybera\u0165 ide\u00e1lne zdroje financovania. Ak\u00fd je v\u00e1\u0161 ide\u00e1lny mix? Ktor\u00e9 s\u00fa va\u0161e hlavn\u00e9 zdroje pr\u00edjmov a ktor\u00e9 vyu\u017e\u00edvate len pr\u00edle\u017eitostne? Bez oh\u013eadu na to, \u010do si vyberiete, je d\u00f4le\u017eit\u00e9 uisti\u0165 sa, \u017ee to bude pre va\u0161u charitu fungova\u0165. Mal by v\u00e1m pom\u00f4c\u0165 naplni\u0165 va\u0161e poslanie a podpori\u0165 va\u0161e aktivity. <\/span><span style=\"font-weight: 400;\">\u010eal\u0161ie tipy t\u00fdkaj\u00face sa charity a h\u013eadania sponzorov n\u00e1jdete na na\u0161ej str\u00e1nke <\/span><a href=\"https:\/\/whydonate.com\/nl\/blog\"><span style=\"font-weight: 400;\">blog neziskov\u00fdch organiz\u00e1ci\u00ed<\/span><\/a><span style=\"font-weight: 400;\"> nav\u0161t\u00edvte str\u00e1nku<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Posilnite svoje podnikanie h\u013eadan\u00edm sponzorov. <a href=\"https:\/\/whydonate.com\/nl\/account\/register\">Za\u010dnite z\u00edskava\u0165 finan\u010dn\u00e9 prostriedky e\u0161te dnes na WhyDonate!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1js\u0165 sponzorov a rozhodn\u00fa\u0165 o modeli financovania pre svoju organiz\u00e1ciu m\u00f4\u017ee by\u0165 pre dobrodincov jednou z najn\u00e1ro\u010dnej\u0161\u00edch \u00faloh. Ka\u017ed\u00e1 organiz\u00e1cia potrebuje peniaze, aby sa udr\u017eala nad vodou, a charitat\u00edvne organiz\u00e1cie samozrejme nie s\u00fa v\u00fdnimkou. Peniaze s\u00fa \u010dastou t\u00e9mou rozhovorov medzi odborn\u00edkmi z neziskov\u00fdch organiz\u00e1ci\u00ed a diskusie o h\u013eadan\u00ed potenci\u00e1lnych sponzorov s\u00fa v ekonomicky nestabiln\u00fdch \u010dasoch&#8230;<\/p>\n","protected":false},"author":1,"featured_media":325246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-325241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/325241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/comments?post=325241"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/325241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/media\/325246"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/media?parent=325241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/categories?post=325241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/tags?post=325241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}