{"id":329710,"date":"2024-03-15T07:45:02","date_gmt":"2024-03-15T06:45:02","guid":{"rendered":"https:\/\/whydonate.com\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/"},"modified":"2024-12-17T07:59:04","modified_gmt":"2024-12-17T06:59:04","slug":"trendy-v-ziskavani-financnych-prostriedkov","status":"publish","type":"post","link":"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/","title":{"rendered":"8 Trendov Z\u00edskavania Finan\u010dn\u00fdch Prostriedkov Pre Charitat\u00edvne Organiz\u00e1cie V Roku 2024"},"content":{"rendered":"<p>Od roku 2010 sa trendy v <a href=\"https:\/\/whydonate.com\/nl\/\">z\u00edskavan\u00ed finan\u010dn\u00fdch prostriedkov<\/a> r\u00fdchlo zmenili. S rozvojom technol\u00f3gi\u00ed a rast\u00facim vplyvom internetu do\u0161lo k mnoh\u00fdm zmen\u00e1m. In\u00e9 zmeny priamo s\u00favisia s kult\u00farnymi a spolo\u010densk\u00fdmi zmenami.<\/p>\n<p>Neziskov\u00fd\/darcovsk\u00fd sektor sa neust\u00e1le vyv\u00edja. Ve\u013ek\u00e9 neziskov\u00e9 organiz\u00e1cie vysielaj\u00fa \u017eiv\u00e9 prenosy zo svojich kancel\u00e1ri\u00ed a prid\u00e1vaj\u00fa GIFy do svojich pr\u00edbehov na Instagrame, pevn\u00e9 linky u\u017e neexistuj\u00fa, darcovia prispievaj\u00fa svojimi telef\u00f3nmi cez Android Pay po\u010das cesty vlakom do pr\u00e1ce a organiz\u00e1cie s\u00fa \u017eiadan\u00e9 o d\u00f4kazy o svojom vplyve cez Facebook Messenger. A r\u00fdchlos\u0165, akou sa to deje, je ohromuj\u00faca.<\/p>\n<p>Zd\u00e1 sa, \u017ee nie v\u0161etky neziskov\u00e9 organiz\u00e1cie s\u00fa na tieto r\u00fdchle a nepredv\u00eddate\u013en\u00e9 zmeny pripraven\u00e9. V roku 2022 je d\u00f4le\u017eit\u00e9 ma\u0165 jasn\u00fd pl\u00e1n z\u00edskavania finan\u010dn\u00fdch prostriedkov a pozna\u0165 mo\u017enosti. Ak budete myslie\u0165 dopredu a budete sledova\u0165 trendy vo svojom okol\u00ed, va\u0161a neziskov\u00e1 organiz\u00e1cia bude pripraven\u00e1 na rok 2022. 8 najd\u00f4le\u017eitej\u0161\u00edch trendov fundraisingu v roku 2022, ktor\u00e9 ovplyvnia neziskov\u00e9 organiz\u00e1cie.<\/p>\n<p><span style=\"font-weight: 400;\">Zosta\u0148te na \u010dele trendov v oblasti fundraisingu! <a href=\"https:\/\/whydonate.com\/nl\/account\/register\">Za\u010dnite crowdfunding na WhyDonate<\/a> a prijmite najnov\u0161\u00ed v\u00fdvoj.<\/span><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Trendy_ziskavania_financnych_prostriedkov_v_roku_2024_ovplyvnujuce_neziskove_organizacie\" >Trendy z\u00edskavania finan\u010dn\u00fdch prostriedkov v roku 2024 ovplyv\u0148uj\u00face neziskov\u00e9 organiz\u00e1cie:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Trendy_vo_fundraisingu_c_1_Venujte_pozornost_generacii_Z\" >Trendy vo fundraisingu \u010d. 1: Venujte pozornos\u0165 gener\u00e1cii Z<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Trendy_vo_fundraisingu_2_Od_generalizacie_k_hyperpersonalizacii\" >Trendy vo fundraisingu #2: Od generaliz\u00e1cie k hyperpersonaliz\u00e1cii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Trendy_vo_fundraisingu_3_E-mail_nie_je_mrtvy\" >Trendy vo fundraisingu #3: E-mail nie je m\u0155tvy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Trend_ziskavania_financnych_prostriedkov_c_4_Rast_firemnych_darov\" >Trend z\u00edskavania finan\u010dn\u00fdch prostriedkov \u010d. 4: Rast firemn\u00fdch darov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Trend_ziskavania_financnych_prostriedkov_c_5_Mesacne_darcovstvo_sa_oplati\" >Trend z\u00edskavania finan\u010dn\u00fdch prostriedkov \u010d. 5: Mesa\u010dn\u00e9 darcovstvo sa oplat\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Trend_ziskavania_financnych_prostriedkov_c_6_Vsetko_je_o_komunitach\" >Trend z\u00edskavania finan\u010dn\u00fdch prostriedkov \u010d. 6: V\u0161etko je o komunit\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Trend_ziskavania_financnych_prostriedkov_c_7_Umela_inteligencia_je_na_vzostupe\" >Trend z\u00edskavania finan\u010dn\u00fdch prostriedkov \u010d. 7: Umel\u00e1 inteligencia je na vzostupe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Trend_ziskavania_financnych_prostriedkov_c_8_Transparentnost_v_oblasti_vplyvu_je_dolezita\" >Trend z\u00edskavania finan\u010dn\u00fdch prostriedkov \u010d. 8: Transparentnos\u0165 v oblasti vplyvu je d\u00f4le\u017eit\u00e1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Casto_kladene_otazky_o_ziskavani_financnych_prostriedkov\" >\u010casto kladen\u00e9 ot\u00e1zky o z\u00edskavan\u00ed finan\u010dn\u00fdch prostriedkov<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Ako_nastavit_charitativnu_kampan\" >Ako nastavi\u0165 charitat\u00edvnu kampa\u0148?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Ako_funguje_ziskavanie_financnych_prostriedkov\" >Ako funguje z\u00edskavanie finan\u010dn\u00fdch prostriedkov?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Ako_nazyvate_charitu\" >Ako naz\u00fdvate charitu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Preco_podporovat_charitu\" >Pre\u010do podporova\u0165 charitu?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Ako_charitativne_organizacie_zarabaju_peniaze\" >Ako charitat\u00edvne organiz\u00e1cie zar\u00e1baj\u00fa peniaze?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/whydonate.com\/sk\/blog\/trendy-v-ziskavani-financnych-prostriedkov\/#Zaver\" >Z\u00e1ver<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Trendy_ziskavania_financnych_prostriedkov_v_roku_2024_ovplyvnujuce_neziskove_organizacie\"><\/span>Trendy z\u00edskavania finan\u010dn\u00fdch prostriedkov v roku 2024 ovplyv\u0148uj\u00face neziskov\u00e9 organiz\u00e1cie:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Trendy_vo_fundraisingu_c_1_Venujte_pozornost_generacii_Z\"><\/span>Trendy vo fundraisingu \u010d. 1: Venujte pozornos\u0165 gener\u00e1cii Z<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Svet u\u017e roky hovor\u00ed o mileni\u00e1loch. Hoci by neziskov\u00e9 organiz\u00e1cie mali aj na\u010falej po\u010d\u00fava\u0165 mileni\u00e1lov, ke\u010f\u017ee t\u00edto tvoria v\u00e4\u010d\u0161inu dne\u0161n\u00fdch darcov, teraz je \u010das presk\u00fama\u0165 gener\u00e1ciu Z.<\/p>\n<p>Ide o \u013eud\u00ed naroden\u00fdch po roku 1996, ktor\u00ed tvoria pribli\u017ene 27 % popul\u00e1cie.<\/p>\n<p>Niekedy sa im hovor\u00ed aj &#8222;iGen&#8220;, \u010do je term\u00edn ozna\u010duj\u00faci digit\u00e1lne zdatn\u00fa skupinu tejto gener\u00e1cie. Gener\u00e1cia Z tvor\u00ed \u0161tvrtinu popul\u00e1cie a do roku 2020 bude predstavova\u0165 40 % v\u0161etk\u00fdch spotrebite\u013eov. Pochopenie tejto skupiny bude k\u013e\u00fa\u010dov\u00e9 pre \u00faspech v roku 2022 a v nasleduj\u00facom desa\u0165ro\u010d\u00ed.<\/p>\n<p>V spr\u00e1ve Global Trends in Giving Report 2017 sa uv\u00e1dza, \u017ee pr\u00edslu\u0161n\u00edci gener\u00e1cie Z maj\u00fa z\u00e1ujem prispieva\u0165 na r\u00f4zne charitat\u00edvne \u00fa\u010dely. Medzi najlep\u0161ie hodnoten\u00e9 kateg\u00f3rie patria ml\u00e1de\u017e, zvierat\u00e1 a humanit\u00e1rna pomoc. \u010clenovia gener\u00e1cie Z s\u00fa oddan\u00ed <a href=\"https:\/\/whydonate.com\/nl\/\">dobrej veci<\/a> a ochotn\u00ed dobrovo\u013ene pom\u00e1ha\u0165.<\/p>\n<p>Napriek tomu, \u017ee v\u00e4\u010d\u0161ina pr\u00edslu\u0161n\u00edkov gener\u00e1cie Z e\u0161te nie je akt\u00edvna na trhu pr\u00e1ce, s\u00fa ve\u013emi motivovan\u00ed kona\u0165 &#8222;dobro&#8220; a d\u00e1va\u0165 \u00fa\u017eitok. Bu\u010fte autentick\u00ed &#8211; digit\u00e1lne zdatn\u00e1 skupina gener\u00e1cie Z v\u0161ak dok\u00e1\u017ee r\u00fdchlo ur\u010di\u0165, \u010di je organiz\u00e1cia autentick\u00e1.<\/p>\n<p><strong>\u010co m\u00f4\u017eete urobi\u0165?<\/strong><\/p>\n<ul>\n<li>Bu\u010fte stru\u010dn\u00ed a v\u00fdsti\u017en\u00ed: T\u00e1to gener\u00e1cia vyrast\u00e1 s pr\u00edstupom k neuverite\u013en\u00e9mu mno\u017estvu inform\u00e1ci\u00ed, z ktor\u00fdch mnoh\u00e9 s\u00fa pre ich \u017eivot nepodstatn\u00e9. Aby pre\u017eili, nau\u010dia sa r\u00fdchlo filtrova\u0165 a triedi\u0165 inform\u00e1cie. S\u00fa tie\u017e zru\u010dn\u00ed v blokovan\u00ed marketingov\u00fdch zvukov. Ak chcete z\u00edska\u0165 ich pozornos\u0165, poskytnite im p\u00fatav\u00fd a priamy z\u00e1\u017eitok s kr\u00e1tkymi a siln\u00fdmi spr\u00e1vami.<\/li>\n<li>Mobile mobile mobile mobile: Gen Z is the first generation to be mobile-only. Pr\u00edslu\u0161n\u00edci gener\u00e1cie Z tr\u00e1via ve\u013ea \u010dasu na svojich telef\u00f3noch a uprednost\u0148uj\u00fa vykon\u00e1vanie v\u0161etk\u00fdch online aktiv\u00edt t\u00fdmto sp\u00f4sobom. Va\u0161a webov\u00e1 lokalita aj str\u00e1nka s pr\u00edspevkami by mali by\u0165 optimalizovan\u00e9 pre mobiln\u00e9 zariadenia.<\/li>\n<li>Vizu\u00e1lne prvky s\u00fa d\u00f4le\u017eit\u00e9. Gener\u00e1cia Z tr\u00e1vi ve\u013ea \u010dasu na vizu\u00e1lnych platform\u00e1ch, ako je Instagram. Pri komunik\u00e1cii s gener\u00e1ciou Z je d\u00f4le\u017eit\u00e9 napodob\u0148ova\u0165 tieto platformy a vytv\u00e1ra\u0165 a pou\u017e\u00edva\u0165 autentick\u00e9 obr\u00e1zky. Okrem fotografi\u00ed a vide\u00ed s\u00fa infografiky tie\u017e skvel\u00fdm n\u00e1strojom na vizu\u00e1lne a zrozumite\u013en\u00e9 sprostredkovanie \u00fadajov. Pou\u017e\u00edvajte vizu\u00e1ly na rozpr\u00e1vanie presved\u010div\u00fdch pr\u00edbehov.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Gener\u00e1cia Y\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/q_auto\/f_auto\/v1552480990\/whydonate-production\/wordpress\/generatie-y.jpg\" alt=\"Gener\u00e1cia Y\" width=\"674\" height=\"449\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trendy_vo_fundraisingu_2_Od_generalizacie_k_hyperpersonalizacii\"><\/span>Trendy vo fundraisingu #2: Od generaliz\u00e1cie k hyperpersonaliz\u00e1cii<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Darcovia \u010doraz \u010dastej\u0161ie o\u010dak\u00e1vaj\u00fa individu\u00e1lny pr\u00edstup \u0161it\u00fd na mieru. Technologick\u00ed giganti, ako napr\u00edklad Netflix a Amazon, vyu\u017e\u00edvaj\u00fa nov\u00e9 pokro\u010dil\u00e9 technol\u00f3gie na odpor\u00fa\u010danie pri prehliadan\u00ed svojich str\u00e1nok. Netflix sa dokonca podelil o to, ako vyu\u017e\u00edva nielen individualizovan\u00fa hist\u00f3riu sledovania, ale aj statick\u00e9 obr\u00e1zky filmov, ktor\u00e9 zobrazuj\u00fa r\u00f4znym pou\u017e\u00edvate\u013eom r\u00f4zne obaly, aby oslovili \u0161irok\u00fa \u0161k\u00e1lu vkusu.<\/p>\n<p>Zd\u00e1 sa, \u017ee ako spolo\u010dnos\u0165 o\u010dak\u00e1vame tak\u00fato \u00farove\u0148 kultivovanosti aj v na\u0161ich vz\u0165ahoch so zvy\u0161kom sveta. Do roku 2022 sa toto o\u010dak\u00e1vanie bude \u010doraz viac vz\u0165ahova\u0165 na charitat\u00edvne organiz\u00e1cie.<\/p>\n<p>U\u017e nesta\u010d\u00ed pou\u017e\u00edva\u0165 jednu v\u0161eobecn\u00fa marketingov\u00fa strat\u00e9giu pre r\u00f4znorod\u00e9 skupiny darcov.<\/p>\n<p>Pod\u013ea \u010dl\u00e1nku spolo\u010dnosti <a class=\"c-link\" href=\"https:\/\/www.salesforce.org\/nonprofit\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-sk=\"tooltip_parent\">Salesforce<\/a> by personalizovan\u00e1 platforma mala pom\u00e1ha\u0165 vytv\u00e1ra\u0165, segmentova\u0165, sledova\u0165 a optimalizova\u0165 marketingov\u00e9 kampane a u\u013eah\u010dova\u0165 predajn\u00fd proces, r\u00fdchlo pom\u00e1ha\u0165 z\u00e1kazn\u00edkom, aj ke\u010f sa pou\u017e\u00edvaj\u00fa vstavan\u00e9 n\u00e1stroje alebo aplik\u00e1cie tret\u00edch str\u00e1n.<\/p>\n<p><strong>\u010co m\u00f4\u017eete urobi\u0165?<\/strong><\/p>\n<ul>\n<li>Urobte &#8222;ot\u00e1zku&#8220; osobnou. Nenavrhujte dar 50 eur potenci\u00e1lnemu darcovi, ktor\u00fd by mohol darova\u0165 mili\u00f3ny. Pred polo\u017een\u00edm ot\u00e1zky si urobte prieskum, najm\u00e4 ak potenci\u00e1lnych darcov oslovujete individu\u00e1lne.<\/li>\n<li>Venujte pozornos\u0165 darcovskej str\u00e1nke. Pred odoslan\u00edm osobn\u00fdch spr\u00e1v spoznajte svoje publikum. Vyberte si projekty a formul\u00e1cie, o ktor\u00fdch u\u017e viete, \u017ee bud\u00fa najlep\u0161ie vyhovova\u0165 z\u00e1kladni darcov.<\/li>\n<li>Prisp\u00f4sobte svoje spr\u00e1vy: Pri komunik\u00e1cii s r\u00f4znymi darcami, pri z\u00edskavan\u00ed finan\u010dn\u00fdch prostriedkov online alebo offline, \u0161pecializujte spr\u00e1vy. Zoh\u013eadnenie genera\u010dn\u00fdch rozdielov a in\u00fdch demografick\u00fdch faktorov<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/q_auto\/q_auto\/v1552481225\/whydonate-production\/wordpress\/personlize.jpg\" width=\"669\" height=\"446\" alt=\"\" title=\"\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trendy_vo_fundraisingu_3_E-mail_nie_je_mrtvy\"><\/span>Trendy vo fundraisingu #3: E-mail nie je m\u0155tvy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-mail nie je m\u0155tvy, pr\u00e1ve naopak.<\/p>\n<p>V roku 2017 bolo na celom svete 3,7 miliardy pou\u017e\u00edvate\u013eov e-mailu. Do roku 2022 sa tento po\u010det zv\u00fd\u0161i na 4,1 miliardy pou\u017e\u00edvate\u013eov.<\/p>\n<p>Priemern\u00e1 n\u00e1vratnos\u0165 invest\u00edci\u00ed do e-mailov je 122 %, \u010do je viac ako 4-n\u00e1sobne viac ako pri in\u00fdch marketingov\u00fdch met\u00f3dach vr\u00e1tane soci\u00e1lnych m\u00e9di\u00ed, priamej po\u0161ty a reklamy vo vyh\u013ead\u00e1van\u00ed.<\/p>\n<p>Pod\u013ea \u0161t\u00fadie tvor\u00ed e-mail 26 % pr\u00edjmov z online slu\u017eieb a o\u010dak\u00e1va sa, \u017ee v bl\u00edzkej bud\u00facnosti sa tento podiel e\u0161te zv\u00fd\u0161i. Zatia\u013e \u010do v roku 2012 bolo ochotn\u00fdch darova\u0165 prostredn\u00edctvom e-mailu len 6 % darcov, v roku 2018 ich po\u010det st\u00fapol na 28 %.<\/p>\n<p>Samozrejme, sp\u00f4sob, ak\u00fdm e-maily vyzeraj\u00fa, sa v priebehu rokov neust\u00e1le men\u00ed. Dne\u0161n\u00e9 e-maily s\u00fa napr\u00edklad ove\u013ea vizu\u00e1lnej\u0161ie ako predt\u00fdm.<\/p>\n<p>Uk\u00e1zalo sa tie\u017e, \u017ee hoci \u010doraz viac \u013eud\u00ed pou\u017e\u00edva soci\u00e1lne m\u00e9di\u00e1 a tr\u00e1vi na svojich zariadeniach viac hod\u00edn, v posledn\u00fdch rokoch sa objavil aj opa\u010dn\u00fd trend. Medzi mlad\u00fdmi \u013eu\u010fmi sa potichu objavil odpor vo\u010di soci\u00e1lnym m\u00e9di\u00e1m.<\/p>\n<p>Prieskum z roku 2017 medzi britsk\u00fdmi \u0161kol\u00e1kmi uk\u00e1zal, \u017ee 63 % z nich by bolo \u0161\u0165astn\u00fdch, keby soci\u00e1lne m\u00e9di\u00e1 nikdy neboli vyn\u00e1jden\u00e9.<\/p>\n<p>Mlad\u00ed \u013eudia uv\u00e1dzaj\u00fa ako d\u00f4vody, pre\u010do obmedzuj\u00fa pou\u017e\u00edvanie soci\u00e1lnych m\u00e9di\u00ed, napr\u00edklad stratu \u010dasu, &#8222;falo\u0161n\u00fa&#8220; prezent\u00e1ciu \u017eivota, stres a tlak na dokonalos\u0165, t\u00fa\u017ebu nadviaza\u0165 zmyslupln\u00e9 kontakty v re\u00e1lnom \u017eivote.<\/p>\n<p>\u010eal\u0161\u00ed d\u00f4vod, pre\u010do e-mail nie je m\u0155tvy: e-maily nie s\u00fa tak\u00e9 ru\u0161iv\u00e9 ako soci\u00e1lne m\u00e9di\u00e1 a \u013eah\u0161ie sa kontroluj\u00fa. E-mail je sp\u00f4sob, ako oslovi\u0165 mlad\u00fdch \u013eud\u00ed, ktor\u00ed si d\u00e1vaj\u00fa pauzu od soci\u00e1lnych m\u00e9di\u00ed. Okrem toho s\u00fa e-maily n\u00e1kladovo efekt\u00edvne a \u013eahko sa vytv\u00e1raj\u00fa.<\/p>\n<p><strong>\u010co m\u00f4\u017eete urobi\u0165?<\/strong><\/p>\n<ul>\n<li>Uistite sa, \u017ee va\u0161a strat\u00e9gia e-mailov\u00e9ho marketingu je \u0161pi\u010dkov\u00e1. Segmentujte svoju cie\u013eov\u00fa skupinu na z\u00e1klade demografick\u00fdch \u00fadajov, po\u017eadovanej frekvencie komunik\u00e1cie at\u010f. Z\u00edskajte jasn\u00fd preh\u013ead o tom, \u010do sa sna\u017e\u00edte prostredn\u00edctvom e-mailov dosiahnu\u0165 (napr. zv\u00fd\u0161enie po\u010dtu mesa\u010dn\u00fdch darcov).<\/li>\n<li>Venujte pozornos\u0165 e-mailom. E-maily by mali obsahova\u0165 jasn\u00fa v\u00fdzvu na akciu, l\u00e1kav\u00fd predmet a mali by by\u0165 odoslan\u00e9 v spr\u00e1vnom \u010dase. Aj ke\u010f s\u00fa vysokokvalitn\u00e9 obr\u00e1zky nevyhnutn\u00e9, neza\u0165a\u017eujte e-mail vizu\u00e1lmi. Jednoduchos\u0165 funguje. D\u00f4kladne analyzujte \u00fadaje, ako je percento otvoren\u00fdch e-mailov, CTR (Click Trough Rate) a odhl\u00e1sen\u00e9 e-maily.<\/li>\n<li>Pou\u017eite &#8222;pr\u00edbehov\u00fa vetu&#8220;. Pr\u00edbehy s\u00fa jedn\u00fdm z najsilnej\u0161\u00edch n\u00e1strojov, ktor\u00e9 m\u00e1te k dispoz\u00edcii. Presvied\u010daj\u00fa \u013eud\u00ed, aby darovali, a z\u00edskavaj\u00fa ich pre \u00fa\u010das\u0165 tak, ako \u017eiadna in\u00e1 met\u00f3da. Vyu\u017eite e-maily na zdie\u013eanie pr\u00edbehov o vplyve.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Z\u00edskavanie finan\u010dn\u00fdch prostriedkov prostredn\u00edctvom e-mailu\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/q_auto\/f_auto,q_auto\/v1552481509\/whydonate-production\/wordpress\/email-fundraising.jpg\" alt=\"Z\u00edskavanie finan\u010dn\u00fdch prostriedkov prostredn\u00edctvom e-mailu\" width=\"669\" height=\"446\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trend_ziskavania_financnych_prostriedkov_c_4_Rast_firemnych_darov\"><\/span>Trend z\u00edskavania finan\u010dn\u00fdch prostriedkov \u010d. 4: Rast firemn\u00fdch darov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Firemn\u00e9 sponzorstvo je platba spolo\u010dnosti neziskovej organiz\u00e1cii na podporu jej aktiv\u00edt, programov alebo podujat\u00ed.<\/p>\n<p>V posledn\u00fdch rokoch za\u010dali spolo\u010dnosti a ich filantropick\u00e9 oddelenia viac investova\u0165 do iniciat\u00edv, ktor\u00e9 s\u00fa soci\u00e1lne a environment\u00e1lne zodpovedn\u00e9. K tomu prispel najm\u00e4 n\u00e1rast uvedomel\u00fdch spotrebite\u013eov, ale aj uvedomel\u00fdch pracovn\u00edkov. V\u00fdskum opakovane potvrdil, \u017ee existuje pozit\u00edvny vz\u0165ah medzi t\u00fdm, ako zamestnanci vn\u00edmaj\u00fa soci\u00e1lny pr\u00ednos svojej spolo\u010dnosti pre komunitu, a anga\u017eovanos\u0165ou zamestnancov v pr\u00e1ci.<\/p>\n<p>\u0160t\u00fadia spolo\u010dnosti Cone Communications z roku 2016 odhalila, \u017ee 58 % \u013eud\u00ed pri rozhodovan\u00ed o tom, kde bud\u00fa pracova\u0165, berie do \u00favahy soci\u00e1lne a environment\u00e1lne z\u00e1v\u00e4zky spolo\u010dnosti.<\/p>\n<p>Ke\u010f nadvia\u017eete spolupr\u00e1cu s podnikom, va\u0161a neziskov\u00e1 organiz\u00e1cia nielen\u017ee z\u00edska dar, ale oslov\u00ed aj nov\u00e9 publikum. T\u00e1to nov\u00e1 skupina by mohla prinies\u0165 nov\u00fdch darcov a dobrovo\u013en\u00edkov.<\/p>\n<p><strong>\u010co m\u00f4\u017eete urobi\u0165?<\/strong><\/p>\n<ul>\n<li>Pon\u00faknite programy na vyrovn\u00e1vanie darov: Spolo\u010dnosti \u010dasto pon\u00fakaj\u00fa svojim zamestnancom programy na podporu darcovstva. Ke\u010f zamestnanec daruje peniaze, po\u017eiada svojho zamestn\u00e1vate\u013ea, aby tie\u017e daroval peniaze tej istej neziskovej organiz\u00e1cii. Dar zamestn\u00e1vate\u013ea je &#8222;vyrovn\u00e1vac\u00edm pr\u00edspevkom&#8220;.<\/li>\n<li>Firemn\u00e9 sponzorstvo a partnerstv\u00e1: Pred nadviazan\u00edm partnerstva so ziskovou organiz\u00e1ciou sa zamyslite nad svojou cie\u013eovou skupinou a nad t\u00fdm, ako sa k nej dostane inform\u00e1cia o partnerstve. Urobte si prieskum a uistite sa, \u017ee hodnoty spolo\u010dnosti zodpovedaj\u00fa hodnot\u00e1m va\u0161ej organiz\u00e1cie. Pripravte si n\u00e1vrh na sponzorstvo a za\u010dnite oslovova\u0165 potenci\u00e1lnych sponzorov!<\/li>\n<li>Ponuka dobrovo\u013en\u00edctva: Pe\u0148a\u017en\u00e9 dary nie s\u00fa jedin\u00fdm sp\u00f4sobom darovania. \u010coraz viac spolo\u010dnost\u00ed umo\u017e\u0148uje a podporuje svojich zamestnancov, aby si vyhradili \u010das na dobrovo\u013en\u00edctvo v pr\u00e1ci aj mimo nej.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Firemn\u00fd dar\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/f_auto,q_auto\/v1552481927\/whydonate-production\/wordpress\/business-donatie.jpg\" alt=\"Firemn\u00fd dar\" width=\"669\" height=\"446\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trend_ziskavania_financnych_prostriedkov_c_5_Mesacne_darcovstvo_sa_oplati\"><\/span>Trend z\u00edskavania finan\u010dn\u00fdch prostriedkov \u010d. 5: Mesa\u010dn\u00e9 darcovstvo sa oplat\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ke\u010f si darca nastav\u00ed pravideln\u00fa darcovsk\u00fa kampa\u0148, rozhodne sa pravidelne prispieva\u0165 vopred stanovenou sumou. Mnoh\u00ed \u013eudia d\u00e1vaj\u00fa pr\u00edspevky mesa\u010dne (naj\u010dastej\u0161ia forma), \u0161tvr\u0165ro\u010dne alebo ro\u010dne.<\/p>\n<p>Pravideln\u00e9 dary m\u00f4\u017eu ma\u0165 ve\u013emi pozit\u00edvny vplyv na dlhodob\u00fa finan\u010dn\u00fa udr\u017eate\u013enos\u0165 va\u0161ej neziskovej organiz\u00e1cie. Zabezpe\u010duje stabiln\u00fd tok pr\u00edjmov, v\u010faka \u010domu m\u00e1 va\u0161a neziskov\u00e1 organiz\u00e1cia viac priestoru zamera\u0165 sa na rast a inov\u00e1cie. Pravideln\u00ed darcovia s\u00fa preto anga\u017eovanej\u0161\u00ed, d\u00e1vaj\u00fa viac a zost\u00e1vaj\u00fa s va\u0161ou organiz\u00e1ciou dlhodobo sp\u00e4t\u00ed.<\/p>\n<p>V\u00e4\u010d\u0161ina neziskov\u00fdch organiz\u00e1ci\u00ed v\u0161ak st\u00e1le z\u00e1pas\u00ed s h\u013eadan\u00edm pravideln\u00fdch darcov alebo s premenou jednorazov\u00fdch darcov na pravideln\u00fdch darcov.<\/p>\n<p>\u010coraz d\u00f4le\u017eitej\u0161ie je tie\u017e pon\u00faknu\u0165 darcom \u010do najviac r\u00f4znych mo\u017enost\u00ed platby. To je jedna z v\u00fdhod online syst\u00e9mu darovania.<\/p>\n<p><strong>\u010co m\u00f4\u017eete urobi\u0165?<\/strong><\/p>\n<ul>\n<li>Pou\u017eite online darcovsk\u00fd syst\u00e9m, napr\u00edklad <a href=\"https:\/\/whydonate.com\/nl\/\">Whydonate<\/a>. Whydonate je v\u00fdkonn\u00fd a efekt\u00edvny syst\u00e9m spr\u00e1vy darov, ktor\u00fd je optimalizovan\u00fd \u0161peci\u00e1lne pre opakovan\u00e9 dary. Umo\u017e\u0148uje ve\u013emi jednoduch\u00e9 vytv\u00e1ranie vlastn\u00fdch darovac\u00edch str\u00e1nok a pon\u00faka mno\u017estvo \u010fal\u0161\u00edch funkci\u00ed a v\u00fdhod.<\/li>\n<li>Propagujte svoj darcovsk\u00fd program pre opakovan\u00e9 dary. Odkaz na svoj program pravideln\u00e9ho darcovstva m\u00f4\u017eete uvies\u0165 napr\u00edklad vo svojich e-mailov\u00fdch bulletinoch, v pr\u00edspevkoch na soci\u00e1lnych sie\u0165ach a na vidite\u013enom mieste na svojej webovej str\u00e1nke umiestnite odkaz na svoj program pravideln\u00e9ho darcovstva.<\/li>\n<li>Komunikujte so svojimi darcami prostredn\u00edctvom e-mailu a soci\u00e1lnych m\u00e9di\u00ed. Zv\u00e1\u017ete mo\u017enos\u0165 prekvapi\u0165 svojich jednorazov\u00fdch darcov mal\u00fdmi darmi. Navrhnite \u00fa\u010dinn\u00e9 kampane v soci\u00e1lnych m\u00e9di\u00e1ch, ktor\u00e9 informuj\u00fa o hodnote opakovan\u00fdch darov t\u00fdm, \u017ee ukazuj\u00fa ich vplyv.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Trend_ziskavania_financnych_prostriedkov_c_6_Vsetko_je_o_komunitach\"><\/span>Trend z\u00edskavania finan\u010dn\u00fdch prostriedkov \u010d. 6: V\u0161etko je o komunit\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vo svete neziskov\u00fdch organiz\u00e1ci\u00ed sa kladie ve\u013ek\u00fd d\u00f4raz na rozvoj veden\u00fd komunitou a rozvoj riaden\u00fd komunitou. Tento v\u00fdvoj zah\u0155\u0148a komunitu, ktor\u00e1 spolupracuje na spolo\u010dnej v\u00edzii, aby sa pou\u010dila z miestnych opatren\u00ed na dosiahnutie soci\u00e1lnej zmeny.<\/p>\n<p>Podobne sa ve\u013ek\u00fd d\u00f4raz kladie na z\u00edskavanie finan\u010dn\u00fdch prostriedkov na komunitnej \u00farovni. Mnoh\u00e9 neziskov\u00e9 organiz\u00e1cie u\u017e presk\u00famali mo\u017enos\u0165 z\u00edskavania finan\u010dn\u00fdch prostriedkov prostredn\u00edctvom peer-to-peer.<\/p>\n<p>Zatia\u013e \u010do <a href=\"https:\/\/whydonate.com\/nl\/\">crowdfunding<\/a> (\u010fal\u0161ia popul\u00e1rna strat\u00e9gia z\u00edskavania finan\u010dn\u00fdch prostriedkov) vyu\u017e\u00edva jednu cie\u013eov\u00fa str\u00e1nku na zhroma\u017e\u010fovanie darov od ve\u013ek\u00e9ho po\u010dtu \u013eud\u00ed, peer-to-peer fundraising vyz\u00fdva darcov a podporovate\u013eov, aby z\u00edskavali finan\u010dn\u00e9 prostriedky vo va\u0161om mene. Pri peer-to-peer fundraisingu maj\u00fa fundraiseri \u010dasto svoje vlastn\u00e9 darcovsk\u00e9 str\u00e1nky. Peer-to-peer fundraising m\u00e1 \u010fal\u0161iu siln\u00fa v\u00fdhodu: soci\u00e1lny d\u00f4kaz .<\/p>\n<p>Soci\u00e1lny d\u00f4kaz je siln\u00fd psychologick\u00fd a soci\u00e1lny jav, pri ktorom \u013eudia preberaj\u00fa konanie in\u00fdch v snahe preuk\u00e1za\u0165 spr\u00e1vne spr\u00e1vanie v danej situ\u00e1cii. V podstate to znamen\u00e1, \u017ee \u013eudia robia to, \u010do vidia robi\u0165 ostatn\u00fdch.<\/p>\n<p>Namiesto marketingov\u00e9ho \u0161umu je ove\u013ea viac potrebn\u00fd skuto\u010dn\u00fd \u013eudsk\u00fd kontakt. T\u00e1to t\u00fa\u017eba po \u013eudskom kontakte otv\u00e1ra cestu k nov\u00e9mu sp\u00f4sobu z\u00edskavania finan\u010dn\u00fdch prostriedkov.<\/p>\n<p><strong>\u010co m\u00f4\u017eete urobi\u0165?<\/strong><\/p>\n<ul>\n<li>Za\u010dnite so vz\u00e1jomn\u00fdm z\u00edskavan\u00edm finan\u010dn\u00fdch prostriedkov. Mobilizujte svojich darcov a podporovate\u013eov v kampani na z\u00edskavanie finan\u010dn\u00fdch prostriedkov prostredn\u00edctvom vz\u00e1jomn\u00e9ho porovn\u00e1vania, pri\u010dom im jasne vysvetl\u00edte jej v\u00fdhody a pon\u00faknete im ve\u013ea podpory a povzbudenia. Zabezpe\u010dte, aby materi\u00e1ly na z\u00edskavanie finan\u010dn\u00fdch prostriedkov boli k dispoz\u00edcii a \u013eahko dostupn\u00e9 pre va\u0161ich fundraiserov.<\/li>\n<li>Pon\u00faknite nie\u010do navy\u0161e: Pon\u00faknite prehliadku svojich kancel\u00e1ri\u00ed alebo miest realiz\u00e1cie projektu. Organizujte podujatia, na ktor\u00fdch sa stret\u00e1vaj\u00fa va\u0161i darcovia a pr\u00edjemcovia.<\/li>\n<li>Vytvorte si komunitu. Vytvorte siln\u00fa zna\u010dku, ktorej s\u00fa\u010das\u0165ou chc\u00fa by\u0165 aj ostatn\u00ed. Pon\u00faknite najakt\u00edvnej\u0161\u00edm dobrovo\u013en\u00edkom a darcom ved\u00face poz\u00edcie alebo in\u00e9 odmeny. Povzbudzujte svojich darcov a podporovate\u013eov, aby sa akt\u00edvne podie\u013eali na plnen\u00ed poslania a v\u00edzie organiz\u00e1cie.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Trend_ziskavania_financnych_prostriedkov_c_7_Umela_inteligencia_je_na_vzostupe\"><\/span>Trend z\u00edskavania finan\u010dn\u00fdch prostriedkov \u010d. 7: Umel\u00e1 inteligencia je na vzostupe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V prieskume <a href=\"https:\/\/www.accenture.com\/gb-en\/insight-technology-trends-2018?src=SOMS\" target=\"_blank\" rel=\"noopener\">Accenture Technology Vision 2018<\/a> \u0161tyria z piatich ved\u00facich pracovn\u00edkov (81 %) uviedli, \u017ee v priebehu nasleduj\u00facich dvoch rokov bude umel\u00e1 inteligencia v ich organiz\u00e1cii pracova\u0165 popri \u013eu\u010foch, a to bu\u010f ako zamestnanec, alebo ako poradca.<\/p>\n<p>Umel\u00e1 inteligencia (AI) sa vo v\u0161eobecnosti vz\u0165ahuje na programy, po\u010d\u00edta\u010de a stroje, ktor\u00e9 vykon\u00e1vaj\u00fa &#8222;inteligentn\u00e9&#8220; \u00falohy. Patr\u00ed sem pl\u00e1novanie, u\u010denie, uva\u017eovanie, rie\u0161enie probl\u00e9mov, reprezent\u00e1cia vedomost\u00ed, vn\u00edmanie, pohyb a manipul\u00e1cia a v men\u0161ej miere soci\u00e1lna inteligencia a tvorivos\u0165.<\/p>\n<p>Jednou z najjednoduch\u0161\u00edch aplik\u00e1ci\u00ed umelej inteligencie s\u00fa chatboty. Chatboti s\u00fa slu\u017eby, ktor\u00e9 niekedy vyu\u017e\u00edvaj\u00fa umel\u00fa inteligenciu a s ktor\u00fdmi komunikujete prostredn\u00edctvom chatov\u00e9ho rozhrania. Pou\u017e\u00edvaj\u00fa slu\u017eby zasielania spr\u00e1v, ako s\u00fa Messenger, Slack, Telegram a in\u00e9 chatovacie slu\u017eby.<\/p>\n<p>Zna\u010dka \u0161perkov Lokai a neziskov\u00e1 organiz\u00e1cia charita. Spolo\u010dnos\u0165 Water pou\u017eila chatbota Yeshi na zv\u00fd\u0161enie povedomia o vodnej kr\u00edze v Eti\u00f3pii. Chatbot rozpr\u00e1va pr\u00edbeh, ale tie\u017e prij\u00edma dary. Chatboti m\u00f4\u017eu potenci\u00e1lnym darcom doru\u010dova\u0165 personalizovan\u00e9 spr\u00e1vy 24 hod\u00edn denne, 7 dn\u00ed v t\u00fd\u017edni.<\/p>\n<p>V roku 2022 m\u00e1 spolupr\u00e1ca \u010dloveka so strojom ve\u013ek\u00fd potenci\u00e1l.<\/p>\n<p>Umel\u00e1 inteligencia m\u00f4\u017ee pom\u00f4c\u0165 neziskov\u00fdm organiz\u00e1ci\u00e1m zbiera\u0165 viac \u00fadajov a lep\u0161ie ich vyu\u017e\u00edva\u0165 na plnenie svojich \u00faloh a rie\u0161enie spolo\u010densk\u00fdch probl\u00e9mov. Napr\u00edklad neziskov\u00e1 organiz\u00e1cia pom\u00e1haj\u00faca mlad\u00fdm \u013eu\u010fom, ktor\u00ed si chc\u00fa ubl\u00ed\u017ei\u0165, by mohla pomocou umelej inteligencie ozna\u010dova\u0165 obsah na soci\u00e1lnych sie\u0165ach a zisti\u0165, ktor\u00ed mlad\u00ed \u013eudia by mohli by\u0165 v ohrozen\u00ed. Na tento \u00fa\u010del slu\u017eba Crisis Text Line zistila, \u017ee v\u00fdraz &#8222;ibuprofen&#8220; 16-kr\u00e1t \u010dastej\u0161ie predpoved\u00e1 potrebu n\u00fadzovej reakcie ako slovo &#8222;samovra\u017eda&#8220;.<\/p>\n<p>AI sa d\u00e1 pou\u017ei\u0165 aj na v\u00fdrazn\u00e9 zlep\u0161enie va\u0161ich programov a slu\u017eieb. Napr\u00edklad spolo\u010dnos\u0165 CollegeForward vyu\u017e\u00edva strojov\u00e9 u\u010denie na identifik\u00e1ciu tr\u00e9ningov\u00fdch met\u00f3d na pr\u00edpravu stredo\u0161kol\u00e1kov na \u0161t\u00fadium na univerzite.<\/p>\n<p>Aj ke\u010f je umel\u00e1 inteligencia e\u0161te len v plienkach, mnoh\u00e9 neziskov\u00e9 organiz\u00e1cie s\u00fa u\u017e svedkami jej siln\u00fdch d\u00f4sledkov, pokia\u013e ide o ich vplyv. Teraz je \u010das na presk\u00famanie umelej inteligencie.<\/p>\n<p><strong>\u010co m\u00f4\u017eete urobi\u0165?<\/strong><\/p>\n<ul>\n<li>Zv\u00e1\u017ete vytvorenie chatbota. Aplik\u00e1cie spr\u00e1v na Facebooku r\u00fdchlo rast\u00fa. Napr\u00edklad Facebook Messenger pou\u017e\u00edva ka\u017ed\u00fd mesiac viac ako 1 miliarda \u013eud\u00ed a rastie r\u00fdchlej\u0161ie ako samotn\u00fd Facebook. To predstavuje skvel\u00fa pr\u00edle\u017eitos\u0165 pre va\u0161u neziskov\u00fa organiz\u00e1ciu. V\u00e1\u0161 chatbot m\u00f4\u017ee spracov\u00e1va\u0165 <a href=\"https:\/\/whydonate.com\/nl\/doneerknop-donatie-website-plugin\/\">dary<\/a>, registr\u00e1ciu \u010dlenov a poskytova\u0165 inform\u00e1cie o projektoch.<\/li>\n<li>Personalizujte komunik\u00e1ciu s (potenci\u00e1lnymi) darcami. Umel\u00e1 inteligencia sa m\u00f4\u017ee postara\u0165 o cesty z\u00e1kazn\u00edkov t\u00fdm, \u017ee ich personalizuje pomocou prisp\u00f4soben\u00fdch, personalizovan\u00fdch spr\u00e1v na z\u00e1klade udalost\u00ed v re\u00e1lnom \u010dase. Tieto personalizovan\u00e9 spr\u00e1vy, ktor\u00e9 sa darcom zobrazuj\u00fa vo ve\u013emi \u0161pecifickom \u010dase, m\u00f4\u017eu ma\u0165 ove\u013ea v\u00e4\u010d\u0161\u00ed \u00fa\u010dinok.<\/li>\n<li>Pou\u017eite umel\u00fa inteligenciu, aby ste sa stali expertom na \u00fadaje. Inteligentn\u00e9 vyu\u017e\u00edvanie \u00fadajov m\u00f4\u017ee maximalizova\u0165 mo\u017enosti. Umel\u00e1 inteligencia v\u00e1m napr\u00edklad pom\u00f4\u017ee analyzova\u0165 \u00fadaje a predpoveda\u0165, ak\u00e1 je pravdepodobnos\u0165, \u017ee potenci\u00e1lny darca poskytne ve\u013ek\u00fd dar. M\u00f4\u017ee to zah\u0155\u0148a\u0165 hist\u00f3riu darovania a registr\u00e1cie, \u00fa\u010das\u0165 na podujatiach, vz\u0165ahy a dokonca aj \u00fadaje z n\u00e1strojov na skr\u00edning bohatstva.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"umel\u00e1 inteligencia\" src=\"https:\/\/res.cloudinary.com\/whydonate\/image\/upload\/f_auto,q_auto\/v1552484439\/whydonate-production\/wordpress\/ai.jpg\" alt=\"umel\u00e1 inteligencia\" width=\"659\" height=\"494\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trend_ziskavania_financnych_prostriedkov_c_8_Transparentnost_v_oblasti_vplyvu_je_dolezita\"><\/span>Trend z\u00edskavania finan\u010dn\u00fdch prostriedkov \u010d. 8: Transparentnos\u0165 v oblasti vplyvu je d\u00f4le\u017eit\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Darcovia chc\u00fa vedie\u0165, na \u010do sa ich peniaze m\u00ed\u0148aj\u00fa. V d\u00f4sledku toho je transparentnos\u0165 vplyvu darov ve\u013emi d\u00f4le\u017eit\u00e1.<\/p>\n<p>Monitorovanie tohto vplyvu zo strany darcov sa v roku 2022 stane hlavn\u00fdm trendom v oblasti fundraisingu. Rozhoduje o tom, \u010di \u013eudia prispej\u00fa alebo neprispej\u00fa na dan\u00fd \u00fa\u010del. Darcovia &#8211; najm\u00e4 mileni\u00e1li &#8211; sa chc\u00fa viac osobne podie\u013ea\u0165 na veciach, ktor\u00e9 podporuj\u00fa. Mnoh\u00ed darcovia maj\u00fa v s\u00fa\u010dasnosti mno\u017estvo zru\u010dnost\u00ed a zdrojov na presk\u00famanie polit\u00edk riadenia a soci\u00e1lneho vplyvu neziskovej organiz\u00e1cie. A nie s\u00fa na to pr\u00edli\u0161 leniv\u00ed.<\/p>\n<p>Ak chcete uspokoji\u0165 t\u00fato potrebu a reagova\u0165 na tento trend, m\u00f4\u017eete na svojom webovom s\u00eddle umiestni\u0165 str\u00e1nku &#8222;Impact&#8220;, ktor\u00e1 jasne ukazuje soci\u00e1lny vplyv. Samozrejme, aby ste to mohli urobi\u0165, mus\u00edte najprv zmera\u0165 svoj vplyv. Ak va\u0161a neziskov\u00e1 organiz\u00e1cia e\u0161te nemeria vplyv, mal by to by\u0165 prv\u00fd krok. Mnoh\u00e9 neziskov\u00e9 organiz\u00e1cie u\u017e vyprac\u00favaj\u00fa spr\u00e1vy o vplyve alebo zah\u0155\u0148aj\u00fa spr\u00e1vy o vplyve do svojich v\u00fdro\u010dn\u00fdch spr\u00e1v. Existuj\u00fa aj \u010fal\u0161ie kreat\u00edvne sp\u00f4soby, ako by\u0165 transparentn\u00fd vo\u010di svojim darcom a podporovate\u013eom. Napr\u00edklad organiz\u00e1cia &#8222;Charity: Water&#8220; zmapovala ka\u017ed\u00fd zo svojich dokon\u010den\u00fdch projektov na map\u00e1ch Google so s\u00faradnicami GPS, fotografiami a inform\u00e1ciami o komunite, ktorej projekt sl\u00fa\u017ei. Ich podporovatelia tak m\u00f4\u017eu presne vidie\u0165, kde pracuj\u00fa a ko\u013eko \u013eud\u00ed dostalo \u010dist\u00fa vodu.<\/p>\n<p>\u010co m\u00f4\u017eete urobi\u0165?<\/p>\n<ul>\n<li>Pozvite svojich darcov na n\u00e1v\u0161tevu miesta realiz\u00e1cie projektu a umo\u017enite im priamo vidie\u0165, ako ich dar zmenil \u017eivoty pr\u00edjemcov.<\/li>\n<li>Objavte \u017eiv\u00e9 vysielanie. Priamy prenos je jednou z najpriamej\u0161\u00edch a najautentickej\u0161\u00edch takt\u00edk, ktor\u00e9 m\u00f4\u017eete pou\u017ei\u0165 na zv\u00fd\u0161enie transparentnosti svojej organiz\u00e1cie. Surov\u00e9 z\u00e1bery s\u00fa \u010dasto naj\u00fa\u010dinnej\u0161ie, preto sa pripravte na neo\u010dak\u00e1van\u00e9 situ\u00e1cie a majte v\u017edy po ruke mobiln\u00fd telef\u00f3n.<\/li>\n<li>Pou\u017e\u00edvajte infografiky. Infografiky v\u00e1m pom\u00f4\u017eu hovori\u0165 s publikom o zlo\u017eit\u00fdch my\u0161lienkach. S\u00fa \u00fa\u010dinn\u00fdm sp\u00f4sobom, ako uk\u00e1za\u0165, ako va\u0161a organiz\u00e1cia vyu\u017e\u00edva dary. Infografiky m\u00f4\u017eu tie\u017e pom\u00f4c\u0165 pril\u00e1ka\u0165 \u0161ir\u0161ie publikum, preto\u017ee ich m\u00f4\u017eu sledovatelia \u013eahko zdie\u013ea\u0165 a lajkova\u0165.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Casto_kladene_otazky_o_ziskavani_financnych_prostriedkov\"><\/span>\u010casto kladen\u00e9 ot\u00e1zky o z\u00edskavan\u00ed finan\u010dn\u00fdch prostriedkov<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ako_nastavit_charitativnu_kampan\"><\/span><span style=\"font-weight: 400;\">Ako nastavi\u0165 charitat\u00edvnu kampa\u0148?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Na e<\/span><a href=\"https:\/\/whydonate.com\/nl\/account\/register\"><b>a zriadi\u0165 charitat\u00edvnu kampa\u0148<\/b><\/a><span style=\"font-weight: 400;\">, za\u010dnite t\u00fdm, \u017ee ur\u010d\u00edte svoj \u00fa\u010del a cie\u013eov\u00fa skupinu. Potom vytvorte \u00fa\u010dinn\u00e9 posolstvo, ktor\u00e9 odr\u00e1\u017ea poslanie va\u0161ej charitat\u00edvnej akcie. Vyu\u017e\u00edvajte r\u00f4zne kan\u00e1ly, ako s\u00fa soci\u00e1lne m\u00e9di\u00e1 a podujatia, na \u0161\u00edrenie povedomia a mobiliz\u00e1ciu podpory.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ako_funguje_ziskavanie_financnych_prostriedkov\"><\/span><span style=\"font-weight: 400;\">Ako funguje z\u00edskavanie finan\u010dn\u00fdch prostriedkov?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fundraising zah\u0155\u0148a z\u00edskavanie finan\u010dn\u00fdch prostriedkov pre konkr\u00e9tny \u00fa\u010del alebo organiz\u00e1ciu. To sa m\u00f4\u017ee uskuto\u010dni\u0165 prostredn\u00edctvom r\u00f4znych kan\u00e1lov, ako s\u00fa dary, podujatia alebo partnerstv\u00e1. Spolo\u010dn\u00fdm \u00fasil\u00edm sa sna\u017e\u00edme z\u00edska\u0165 finan\u010dn\u00e9 prostriedky a realizova\u0165 pozit\u00edvny vplyv.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ako_nazyvate_charitu\"><\/span><span style=\"font-weight: 400;\">Ako naz\u00fdvate charitu?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Charita sa \u010dasto ozna\u010duje ako &#8222;dobro\u010dinn\u00e1 organiz\u00e1cia&#8220; alebo &#8222;neziskov\u00e1 organiz\u00e1cia&#8220;. Tieto organiz\u00e1cie sa sna\u017eia o pozit\u00edvny soci\u00e1lny vplyv bez dosahovania zisku. V z\u00e1vislosti od krajiny a pr\u00e1vnej \u0161trukt\u00fary sa m\u00f4\u017eu naz\u00fdva\u0165 aj charitat\u00edvne organiz\u00e1cie.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Preco_podporovat_charitu\"><\/span><span style=\"font-weight: 400;\">Pre\u010do podporova\u0165 charitu?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Podpora charitat\u00edvnej organiz\u00e1cie prispieva k pozit\u00edvnym zmen\u00e1m v spolo\u010dnosti. Prispievan\u00edm pom\u00e1hate zranite\u013en\u00fdm komunit\u00e1m a prispievate k spolo\u010densk\u00e9mu pokroku. Spolo\u010dne m\u00f4\u017eeme nie\u010do zmeni\u0165 a vybudova\u0165 lep\u0161iu bud\u00facnos\u0165.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ako_charitativne_organizacie_zarabaju_peniaze\"><\/span><span style=\"font-weight: 400;\">Ako charitat\u00edvne organiz\u00e1cie zar\u00e1baj\u00fa peniaze?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Charitat\u00edvne organiz\u00e1cie z\u00edskavaj\u00fa peniaze prostredn\u00edctvom darov od jednotlivcov, spolo\u010dnost\u00ed a grantov. Okrem toho \u010dasto organizuj\u00fa podujatia a iniciat\u00edvy, ako s\u00fa charitat\u00edvne aukcie, na z\u00edskanie finan\u010dn\u00fdch prostriedkov. Na podporu svojho poslania m\u00f4\u017eu vyu\u017e\u00edva\u0165 aj odkazy a invest\u00edcie.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span>Z\u00e1ver<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pre neziskov\u00e9 organiz\u00e1cie je d\u00f4le\u017eit\u00e9 urobi\u0165 krok sp\u00e4\u0165 a pochopi\u0165, ako tieto trendy fundraisingu prispej\u00fa k dosiahnutiu cie\u013eov ich organiz\u00e1cie v roku 2022. Progres\u00edvne organiz\u00e1cie neust\u00e1le sleduj\u00fa okolit\u00fd svet a neust\u00e1le sa u\u010dia. Vzdel\u00e1vanie a informovanos\u0165 s\u00fa z\u00e1kladom toho, ako m\u00f4\u017eu neziskov\u00e9 organiz\u00e1cie poskytova\u0165 slu\u017eby a plni\u0165 svoje poslanie.<\/p>\n<p>Organiz\u00e1cie, ktor\u00e9 to nedok\u00e1\u017eu, zlyh\u00e1vaj\u00fa &#8211; a to je tvrd\u00e1 pravda. Pre\u017ei\u0165 a prosperova\u0165 m\u00f4\u017eu len tie neziskov\u00e9 organiz\u00e1cie, ktor\u00e9 sa neust\u00e1le u\u010dia a prisp\u00f4sobuj\u00fa. D\u00fafame, \u017ee v\u00e1m n\u00e1\u0161 \u010dl\u00e1nok pomohol dozvedie\u0165 sa viac o najv\u00e4\u010d\u0161\u00edch a najd\u00f4le\u017eitej\u0161\u00edch trendoch v oblasti fundraisingu v roku 2022. D\u00fafame, \u017ee tieto poznatky vyu\u017eijete aj vo svojej ka\u017edodennej \u010dinnosti.<\/p>\n<p>Tu sme sa venovali len \u0161pi\u010dke \u013eadovca, preto v\u00e1m odpor\u00fa\u010dame, aby ste si urobili vlastn\u00fd prieskum.<\/p>\n<p>Vyberte si ako darcovsk\u00fd syst\u00e9m <a href=\"https:\/\/whydonate.com\/nl\/account\/register\">Whydonate<\/a> a pozrite si na\u0161e <a href=\"https:\/\/whydonate.com\/nl\/blog\">blogy, kde<\/a> n\u00e1jdete \u010fal\u0161ie tipy na z\u00edskavanie finan\u010dn\u00fdch prostriedkov.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Od roku 2010 sa trendy v z\u00edskavan\u00ed finan\u010dn\u00fdch prostriedkov r\u00fdchlo zmenili. S rozvojom technol\u00f3gi\u00ed a rast\u00facim vplyvom internetu do\u0161lo k mnoh\u00fdm zmen\u00e1m. In\u00e9 zmeny priamo s\u00favisia s kult\u00farnymi a spolo\u010densk\u00fdmi zmenami. Neziskov\u00fd\/darcovsk\u00fd sektor sa neust\u00e1le vyv\u00edja. Ve\u013ek\u00e9 neziskov\u00e9 organiz\u00e1cie vysielaj\u00fa \u017eiv\u00e9 prenosy zo svojich kancel\u00e1ri\u00ed a prid\u00e1vaj\u00fa GIFy do svojich pr\u00edbehov na Instagrame, pevn\u00e9 linky&#8230;<\/p>\n","protected":false},"author":1,"featured_media":329717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12813],"tags":[],"class_list":["post-329710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ziskavanie-financnych-prostriedkov"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/329710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/comments?post=329710"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/329710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/media\/329717"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/media?parent=329710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/categories?post=329710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/tags?post=329710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}