{"id":360591,"date":"2024-09-26T14:17:12","date_gmt":"2024-09-26T13:17:12","guid":{"rendered":"https:\/\/whydonate.com\/?p=360591"},"modified":"2025-01-10T14:11:46","modified_gmt":"2025-01-10T13:11:46","slug":"najlepsie-praktiky-fundraising-online-platforma","status":"publish","type":"post","link":"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/","title":{"rendered":"5 Najlep\u0161\u00edch Prakt\u00edk Na Udr\u017eanie Loajality Darcov"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#Co_su_programy_loajality_darcov\" >\u010co s\u00fa programy loajality darcov?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#Udrzanie_darcov_vs_Lojalita_darcov\" >Udr\u017eanie darcov vs. Lojalita darcov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#5_sposobov_ako_zvysit_lojalitu_darcov\" >5 sp\u00f4sobov, ako zv\u00fd\u0161i\u0165 lojalitu darcov<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#1_Udrzujte_dobre_vztahy_s_darcami\" >1. Udr\u017eujte dobr\u00e9 vz\u0165ahy s darcami<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#2_Vyznam_zapojenia_darcov\" >2. V\u00fdznam zapojenia darcov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#3_Jasna_komunikacia_je_klucova\" >3. Jasn\u00e1 komunik\u00e1cia je k\u013e\u00fa\u010dov\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#4_Pouzivajte_programy_na_spravu_darov\" >4. Pou\u017e\u00edvajte programy na spr\u00e1vu darov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#5_Vzdy_vzdy_vyjadrujte_svoju_vdacnost\" >5. V\u017edy, v\u017edy vyjadrujte svoju v\u010fa\u010dnos\u0165<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#Ukoncenie\" >Ukon\u010denie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#Odpovede_na_casto_kladene_otazky_tykajuce_sa_lojality_darcov\" >Odpovede na \u010dasto kladen\u00e9 ot\u00e1zky t\u00fdkaj\u00face sa lojality darcov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#Otazka_Ako_budovat_vztah_s_darcom\" >Ot\u00e1zka: Ako budova\u0165 vz\u0165ah s darcom?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/sk\/blog\/najlepsie-praktiky-fundraising-online-platforma\/#Otazka_Ake_su_ciele_vztahov_s_darcami\" >Ot\u00e1zka: Ak\u00e9 s\u00fa ciele vz\u0165ahov s darcami?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_su_programy_loajality_darcov\"><\/span>\u010co s\u00fa programy loajality darcov?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Programy lojality darcov s\u00fa strat\u00e9gie na pril\u00e1kanie potenci\u00e1lnych darcov a zv\u00fd\u0161enie miery udr\u017eania darcov pre <a href=\"https:\/\/whydonate.com\/sk\/\">fundraisingov\u00e9<\/a> kampane. Vzh\u013eadom na rast\u00faci po\u010det organiz\u00e1ci\u00ed, ktor\u00e9 sa zam\u00fd\u0161\u013eaj\u00fa nad t\u00fdm, ako odme\u0148ova\u0165 a povzbudzova\u0165 svojich darcov, mnoh\u00e9 teraz investuj\u00fa do programov zameran\u00fdch na lojalitu darcov.<\/p>\n<p>Pred implement\u00e1ciou programu lojality darcov by mali organiz\u00e1cie pozna\u0165 v\u0161etky detaily, vr\u00e1tane toho, ako n\u00e1js\u0165 nov\u00fdch darcov a udr\u017ea\u0165 existuj\u00facich darcov.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Udrzanie_darcov_vs_Lojalita_darcov\"><\/span>Udr\u017eanie darcov vs. Lojalita darcov<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aj ke\u010f sa udr\u017eanie darcov a lojalita darcov zdaj\u00fa by\u0165 r\u00f4zne, ich cie\u013eom je jedno \u2014 udr\u017ea\u0165 vz\u0165ah s darcom neporu\u0161en\u00fd. Namiesto toho, aby sa kl\u00e1dol d\u00f4raz na udr\u017eanie, je d\u00f4le\u017eit\u00e9 zamera\u0165 sa na v\u00fdznam udr\u017eania loj\u00e1lneho z\u00e1kladn\u00e9ho kme\u0148a darcov.<\/p>\n<p>To je d\u00f4le\u017eit\u00e9, preto\u017ee aj ke\u010f od nich mo\u017eno nebudete schopn\u00ed z\u00edska\u0165 \u010fal\u0161\u00ed ve\u013ek\u00fd dar, st\u00e1le s\u00fa pre va\u0161u organiz\u00e1ciu v\u00fdznamn\u00ed. Ukazuj\u00fa, \u017ee v\u00e1m na nich z\u00e1le\u017e\u00ed a \u017ee ste odhodlan\u00ed na ich pokra\u010duj\u00facu podporu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-233921 size-us_600_0\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-600x400.png\" alt=\"Lojalita darcov\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-600x400.png 600w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-300x200.png 300w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-1024x683.png 1024w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-45x30.png 45w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-250x167.png 250w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-450x300.png 450w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-64x43.png 64w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty-350x233.png 350w, https:\/\/whydonate.com\/wp-content\/uploads\/2022\/07\/Donor-loyalty.png 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"5_sposobov_ako_zvysit_lojalitu_darcov\"><\/span>5 sp\u00f4sobov, ako zv\u00fd\u0161i\u0165 lojalitu darcov<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch faktorov, ktor\u00e9 mus\u00ed neziskov\u00e1 organiz\u00e1cia zv\u00e1\u017ei\u0165 pri budovan\u00ed lojalitu darcov, je zaobch\u00e1dza\u0165 s ka\u017ed\u00fdm jednotliv\u00fdm darcom ako s individu\u00e1lnym \u010dlovekom. T\u00fdmto sp\u00f4sobom sa darcovia bud\u00fa c\u00edti\u0165 cenen\u00ed a zapojen\u00ed do organiz\u00e1cie.<\/p>\n<p>To ich vedie k v\u00e4\u010d\u0161ej anga\u017eovanosti a motiv\u00e1cii na darovanie. Okrem toho, \u017ee s\u00fa vern\u00ed organiz\u00e1cii, darcovia, ktor\u00ed s\u00fa dobrovo\u013en\u00edkmi a obhajcami, s\u00fa pravdepodobnej\u0161ie, \u017ee zostan\u00fa s organiz\u00e1ciou dlh\u0161\u00ed \u010das.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Udrzujte_dobre_vztahy_s_darcami\"><\/span><span style=\"font-weight: 400;\">1. Udr\u017eujte dobr\u00e9 vz\u0165ahy s darcami<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pochopenie cie\u013ea va\u0161ich darcov je ve\u013emi d\u00f4le\u017eit\u00e9, aby ste zabezpe\u010dili, \u017ee bud\u00fa pokra\u010dova\u0165 v darovan\u00ed va\u0161ej organiz\u00e1cii. V\u00e4\u010d\u0161ina darcov prispieva z r\u00f4znych d\u00f4vodov, ako je ich v\u00e1\u0161e\u0148 pre dan\u00fa vec alebo v\u0161eobecn\u00e1 filantropick\u00e1 \u010dinnos\u0165. Dobr\u00e9 pochopenie t\u00fdchto hodn\u00f4t v\u00e1m umo\u017en\u00ed prisp\u00f4sobi\u0165 sa ich potreb\u00e1m a udr\u017ea\u0165 ich pri n\u00e1vrate.<\/p>\n<p>Je d\u00f4le\u017eit\u00e9 informova\u0165 svojich darcov o aktualiz\u00e1ci\u00e1ch fundraisingov\u00fdch akci\u00ed a o tom, ak\u00fd dopad mal ich pr\u00edspevok. Udr\u017eiavanie siln\u00e9ho vz\u0165ahu s existuj\u00facimi darcami by malo by\u0165 hlavnou z\u00e1sadou v\u0161etk\u00fdch fundraisingov\u00fdch strat\u00e9gi\u00ed organiz\u00e1cie. Fundraisery by mali d\u00f4kladne sledova\u0165 svojich darcov, aby vyjadrili v\u010faku za ich pr\u00edspevky.<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-233927 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=600\" alt=\"Vztahy s darcami\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-relations.png\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Vyznam_zapojenia_darcov\"><\/span><span style=\"font-weight: 400;\">2. V\u00fdznam zapojenia darcov<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aby ste zv\u00fd\u0161ili lojalitu darcov, je absol\u00fatne nevyhnutn\u00e9 zapojenie darcov. Organiz\u00e1cie musia vytvori\u0165 siln\u00fd vz\u0165ah so svojimi darcami, aby zabezpe\u010dili, \u017ee s\u00fa skuto\u010dne zainteresovan\u00ed na \u00faspechu va\u0161ej organiz\u00e1cie. To im umo\u017en\u00ed poskytn\u00fa\u0165 v\u00e4\u010d\u0161ie finan\u010dn\u00e9 prostriedky a sta\u0165 sa akt\u00edvnej\u0161\u00edmi v \u010dinnostiach organiz\u00e1cie.<\/p>\n<p>Programy lojalitn\u00fdch darcov by mali by\u0165 zaveden\u00e9 tak, aby priniesli prospech ako organiz\u00e1cii, tak aj darcom. Program lojalitn\u00fdch darcov zabezpe\u010d\u00ed pr\u00e9miov\u00e9 slu\u017eby pre darcov, vr\u00e1tane v\u0161etk\u00fdch aktiv\u00edt, komunik\u00e1cie a podrobnost\u00ed o bud\u00facich kampaniach.<\/p>\n<p>Porozumie\u0165 demografii svojich darcov je d\u00f4le\u017eit\u00e9 pre udr\u017eanie darcov. Napr\u00edklad, star\u0161\u00ed darcovia maj\u00fa tendenciu d\u00e1va\u0165 viac pe\u0148az\u00ed, zatia\u013e \u010do mlad\u0161\u00ed darcovia s\u00fa pravdepodobnej\u0161ie ochotn\u00ed podporova\u0165 viacero organiz\u00e1ci\u00ed. Existuje aj mno\u017estvo r\u00f4znych d\u00f4vodov, pre\u010do \u013eudia z r\u00f4znych gener\u00e1ci\u00ed prispievaj\u00fa.<\/p>\n<p>Organiz\u00e1cie by mali z \u010dasu na \u010das organizova\u0165 interakt\u00edvne podujatia, aby darcovia prejavili z\u00e1ujem o zlo\u017eit\u0161ie t\u00e9my s\u00favisiace s organiz\u00e1ciou.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Jasna_komunikacia_je_klucova\"><\/span><span style=\"font-weight: 400;\">3. Jasn\u00e1 komunik\u00e1cia je k\u013e\u00fa\u010dov\u00e1<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pre \u00faspe\u0161n\u00fa mieru udr\u017eania darcov je mimoriadne d\u00f4le\u017eit\u00e9 ma\u0165 jasn\u00fa komunik\u00e1ciu so v\u0161etk\u00fdmi vern\u00fdmi darcami, \u010di u\u017e ide o existuj\u00facich darcov, pravideln\u00fdch darcov alebo potenci\u00e1lnych darcov. Pre niekoho, kto si n\u00e1jde \u010das na presk\u00famanie motiv\u00e1cie organiz\u00e1cie a prispieva svojimi \u0165a\u017eko zaroben\u00fdmi peniazmi bez kladenia ot\u00e1zok, by malo by\u0165 povinnos\u0165ou organiz\u00e1cie poskytn\u00fa\u0165 pln\u00fa transparentnos\u0165 o tom, ako bud\u00fa ich dary pou\u017eit\u00e9.<\/p>\n<p>Organiz\u00e1cie by mali pravidelne telefonova\u0165 so svojimi darcami, aby pochopili ich z\u00e1ujmy a poskytli im pomoc, ak maj\u00fa ak\u00e9ko\u013evek ot\u00e1zky. Rovnako by mali posiela\u0165 n\u00e1sledn\u00e9 e-maily a newslettery o nadch\u00e1dzaj\u00facich podujatiach alebo ak\u00fdchko\u013evek pr\u00e1zdninov\u00fdch aktivit\u00e1ch, aby zlep\u0161ili \u00farove\u0148 lojality darcov.<\/p>\n<p>Okrem konven\u010dnej komunik\u00e1cie existuj\u00fa aj platformy soci\u00e1lnych m\u00e9di\u00ed, kde m\u00f4\u017eete zapoji\u0165 svojich predch\u00e1dzaj\u00facich darcov a vern\u00fdch podporovate\u013eov r\u00f4znymi z\u00e1bavn\u00fdmi aktivitami. Soci\u00e1lne m\u00e9di\u00e1 oslovuj\u00fa \u0161irok\u00e9 publikum a m\u00f4\u017eu ovplyvni\u0165 mnoho bud\u00facich darov.<\/p>\n<p>Preto zabezpe\u010dte, aby bola va\u0161a webov\u00e1 str\u00e1nka, z\u00e1kazn\u00edcky servis a va\u0161a str\u00e1nka na soci\u00e1lnych m\u00e9di\u00e1ch plne vybaven\u00e1 modern\u00fdmi n\u00e1strojmi, ako s\u00fa formul\u00e1re na darovanie a QR k\u00f3dy, aby ste zostali konkurencieschopn\u00ed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Pouzivajte_programy_na_spravu_darov\"><\/span><span style=\"font-weight: 400;\">4. Pou\u017e\u00edvajte programy na spr\u00e1vu darov<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Softv\u00e9r na spr\u00e1vu darov je n\u00e1stroj, ktor\u00fd umo\u017e\u0148uje neziskov\u00fdm organiz\u00e1ci\u00e1m a charit\u00e1m spravova\u0165 svoje dary a vz\u0165ahy so svojimi podporovate\u013emi. M\u00f4\u017ee im pom\u00f4c\u0165 sledova\u0165 svoje dary a pom\u00e1ha\u0165 pri segment\u00e1cii darcov.<\/p>\n<p>Je jednoduch\u00e9 udr\u017eiava\u0165 dobr\u00fa datab\u00e1zu darcov s pomocou softv\u00e9ru na spr\u00e1vu darov. Neziskov\u00e9 organiz\u00e1cie m\u00f4\u017eu \u013eahko pristupova\u0165 ku v\u0161etk\u00fdm podrobnostiam s\u00favisiacim s ich darmi na jednom mieste. Softv\u00e9r im pom\u00e1ha zlep\u0161i\u0165 vz\u0165ahy s darcami a sledova\u0165 svoje aktivity v oblasti z\u00edskavania finan\u010dn\u00fdch prostriedkov.<\/p>\n<p>Hlavnou v\u00fdhodou pou\u017e\u00edvania softv\u00e9ru na spr\u00e1vu darov v neziskovom svete je, \u017ee ho m\u00f4\u017ee pou\u017e\u00edva\u0165 jedna osoba na obmedzen\u00fd po\u010det oper\u00e1ci\u00ed. T\u00fdm sa eliminuje potreba viacer\u00fdch \u013eud\u00ed na udr\u017eiavanie dobrej datab\u00e1zy a pr\u00edjemnej sk\u00fasenosti darcov. Navy\u0161e, softv\u00e9r sa d\u00e1 pou\u017ei\u0165 na sledovanie v\u0161etk\u00fdch podrobnost\u00ed s\u00favisiacich s konkr\u00e9tnou transakciou alebo darcom. S pomocou tak\u00fdchto n\u00e1strojov m\u00f4\u017eete udr\u017ea\u0165 darcov bez ak\u00e9hoko\u013evek za\u0165a\u017euj\u00faceho pracovn\u00e9ho za\u0165a\u017eenia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-233933 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=600\" alt=\"Udr\u017eanie darcov\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Donor-retention.png\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Vzdy_vzdy_vyjadrujte_svoju_vdacnost\"><\/span><span style=\"font-weight: 400;\">5. V\u017edy, v\u017edy vyjadrujte svoju v\u010fa\u010dnos\u0165<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pokia\u013e ide o <a href=\"https:\/\/whydonate.com\/sk\/\">crowdfunding<\/a>, \u013eudia si navz\u00e1jom pom\u00e1haj\u00fa v \u010dase n\u00fadze. Existuje mno\u017estvo situ\u00e1ci\u00ed, kedy \u013eudia potrebuj\u00fa finan\u010dn\u00fa pomoc, napr\u00edklad pri splnen\u00ed posledn\u00e9ho priania alebo \u017eivot ohrozuj\u00facej chorobe. S\u00fa aj jednotlivci, ktor\u00ed potrebuj\u00fa pomoc pri za\u010dat\u00ed podnikania alebo vzdel\u00e1van\u00ed.<\/p>\n<p>V\u00e1\u0161 pr\u00edstup k z\u00edskavaniu finan\u010dn\u00fdch prostriedkov m\u00f4\u017ee tie\u017e odr\u00e1\u017ea\u0165 etiku va\u0161ej organiz\u00e1cie. Jedn\u00fdm z najd\u00f4le\u017eitej\u0161\u00edch faktorov, ktor\u00fd m\u00f4\u017eete zv\u00e1\u017ei\u0165 pri vyjadrovan\u00ed v\u010fa\u010dnosti, je to, ako prejavujete svoju v\u010fa\u010dnos\u0165 darcom. Bu\u010fte v\u010fa\u010dn\u00ed v\u0161etk\u00fdm darcom za to, \u017ee venovali svoj vz\u00e1cny \u010das, ako aj za ich \u0161tedr\u00e9 pr\u00edspevky na ak\u00fako\u013evek vec.<\/p>\n<p>Budovanie lojality darcov je nevyhnutn\u00fdm krokom pre v\u0161etky neziskov\u00e9 organiz\u00e1cie a malo by sa robi\u0165 m\u00fadro a rozv\u00e1\u017ene.<\/p>\n<p>N\u00e1jdite si vzor \u010fakovn\u00e9ho listu, aby v\u00e1m nech\u00fdbali slov\u00e1 pri vyjadrovan\u00ed v\u010faky va\u0161im vern\u00fdm darcom.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-233939 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=600\" alt=\"Zv\u00fd\u0161i\u0165 lojalitu darcov\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2022\/07\/Increase-donor-loyalty.png\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Ukoncenie\"><\/span>Ukon\u010denie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u00e1js\u0165 darcov v \u0165a\u017ek\u00fdch \u010dasoch m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00e9, no je rovnako d\u00f4le\u017eit\u00e9 zabezpe\u010di\u0165, aby t\u00ed, ktor\u00ed v\u00e1m prispievaj\u00fa, na\u010falej podporovali va\u0161u vec a vracali sa k v\u00e1m s opakovan\u00fdmi pr\u00edspevkami. Predt\u00fdm, ne\u017e za\u010dnete kampa\u0148 na z\u00edskavanie finan\u010dn\u00fdch prostriedkov, uistite sa, \u017ee nezneu\u017e\u00edvate ich \u0161tedros\u0165.<\/p>\n<p>Ako popredn\u00e1 <a href=\"https:\/\/whydonate.com\/sk\/\">online platforma pre z\u00edskavanie finan\u010dn\u00fdch prostriedkov<\/a>, WhyDonate vie, ak\u00e9 d\u00f4le\u017eit\u00e9 je ma\u0165 najlep\u0161ie postupy pri z\u00edskavan\u00ed darov. Preto sme vybrali najlep\u0161\u00ed softv\u00e9r, ktor\u00fd v\u00e1m pom\u00f4\u017ee spravova\u0165 va\u0161e dary. S pomocou tejto platformy m\u00f4\u017eete \u013eahko n\u00e1js\u0165 a spoji\u0165 sa s ide\u00e1lnymi potenci\u00e1lnymi darcami pre va\u0161u vec. Je tie\u017e d\u00f4le\u017eit\u00e9 prejavi\u0165 darcom potrebn\u00fd re\u0161pekt a poskytn\u00fa\u0165 im jasn\u00e9 inform\u00e1cie.<\/p>\n<p>Aby ste mali bezprobl\u00e9mov\u00fa sk\u00fasenos\u0165 s crowdfundingom, WhyDonate je vybaven\u00e1 skvel\u00fdmi funkciami pre z\u00edskavanie finan\u010dn\u00fdch prostriedkov, ktor\u00e9 m\u00f4\u017eu organiz\u00e1ci\u00e1m pom\u00f4c\u0165 udr\u017ea\u0165 ich program lojality darcov na vysokej \u00farovni.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Odpovede_na_casto_kladene_otazky_tykajuce_sa_lojality_darcov\"><\/span>Odpovede na \u010dasto kladen\u00e9 ot\u00e1zky t\u00fdkaj\u00face sa lojality darcov<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Otazka_Ako_budovat_vztah_s_darcom\"><\/span><span style=\"font-size: 18pt;\">Ot\u00e1zka: Ako budova\u0165 vz\u0165ah s darcom?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Odpove\u010f: Spr\u00e1vna komunik\u00e1cia s darcami m\u00f4\u017ee posilni\u0165 v\u00e4zbu medzi darcami a organiz\u00e1ciami. Z\u00e1kladom je pravideln\u00e1 komunik\u00e1cia, ktor\u00e1 zah\u0155\u0148a sledovanie kampan\u00ed, \u00faprimn\u00e9 rozhovory o pr\u00edspevkoch, promptn\u00e9 reagovanie na ot\u00e1zky darcov a v\u010fa\u010dnos\u0165 za ich \u0161tedr\u00e9 gest\u00e1.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Otazka_Ake_su_ciele_vztahov_s_darcami\"><\/span><span style=\"font-size: 18pt;\">Ot\u00e1zka: Ak\u00e9 s\u00fa ciele vz\u0165ahov s darcami?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Odpove\u010f: Cie\u013eom strat\u00e9gie vz\u0165ahov s darcami je udr\u017eiava\u0165 a pritiahnu\u0165 s\u00fa\u010dasn\u00fdch darcov, pri\u010dom sa z\u00e1rove\u0148 kultivuj\u00fa celo\u017eivotn\u00ed podporovatelia, ktor\u00ed ro\u010dne prispievaj\u00fa na podporu misie organiz\u00e1cie. Pom\u00e1ha to posilni\u0165 spojenie medzi organiz\u00e1ciou a jej podporovate\u013emi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010co s\u00fa programy loajality darcov? Programy lojality darcov s\u00fa strat\u00e9gie na pril\u00e1kanie potenci\u00e1lnych darcov a zv\u00fd\u0161enie miery udr\u017eania darcov pre fundraisingov\u00e9 kampane. Vzh\u013eadom na rast\u00faci po\u010det organiz\u00e1ci\u00ed, ktor\u00e9 sa zam\u00fd\u0161\u013eaj\u00fa nad t\u00fdm, ako odme\u0148ova\u0165 a povzbudzova\u0165 svojich darcov, mnoh\u00e9 teraz investuj\u00fa do programov zameran\u00fdch na lojalitu darcov. Pred implement\u00e1ciou programu lojality darcov by mali organiz\u00e1cie&#8230;<\/p>\n","protected":false},"author":28,"featured_media":360707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15090],"tags":[],"class_list":["post-360591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-darovanie"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/360591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/comments?post=360591"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/360591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/media\/360707"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/media?parent=360591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/categories?post=360591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/tags?post=360591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}