{"id":389432,"date":"2025-02-10T06:16:52","date_gmt":"2025-02-10T05:16:52","guid":{"rendered":"https:\/\/whydonate.com\/?p=389432"},"modified":"2025-02-10T09:46:54","modified_gmt":"2025-02-10T08:46:54","slug":"neaktivni-darcovia","status":"publish","type":"post","link":"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/","title":{"rendered":"Neakt\u00edvni darcovia: 5 nevyhnutn\u00fdch sp\u00f4sobov, ako ich z\u00edska\u0165 sp\u00e4\u0165"},"content":{"rendered":"<p>\u00daspech ka\u017edej neziskovej organiz\u00e1cie z\u00e1vis\u00ed od vz\u0165ahov s darcami. Mnoh\u00e9 neziskov\u00e9 organiz\u00e1cie v\u0161ak maj\u00fa probl\u00e9m so spr\u00e1vou neakt\u00edvnych darcov \u2013 t\u00fdch, ktor\u00ed prestali prispieva\u0165, hoci v minulosti podporovali organiz\u00e1ciu. Identifik\u00e1cia t\u00fdchto darcov a zavedenie \u00fa\u010dinn\u00fdch opatren\u00ed m\u00f4\u017ee by\u0165 rozhoduj\u00facim faktorom medzi \u00faspechom a ne\u00faspechom vo fundraisingu. Tento blog sa venuje tomu, kto s\u00fa neakt\u00edvni darcovia, ak\u00e9 typy existuj\u00fa a ak\u00e9 strat\u00e9gie je mo\u017en\u00e9 pou\u017ei\u0165 na ich op\u00e4tovn\u00fa aktiv\u00e1ciu. Po\u010fme na to!<\/p>\n<p><strong>Oslovte darcov po celom svete v\u010faka rozsiahlej sieti WhyDonate. <a href=\"https:\/\/whydonate.com\/sk\/account\/register\">Za\u010dnite e\u0161te dnes<\/a> \u2013 zadarmo!<\/strong><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#Co_je_neaktivny_darca\" >\u010co je neakt\u00edvny darca?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#Ake_su_rozne_typy_neaktivnych_darcov\" >Ak\u00e9 s\u00fa r\u00f4zne typy neakt\u00edvnych darcov?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#1_Kratkodobo_neaktivny_darca\" >1. Kr\u00e1tkodobo neakt\u00edvny darca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#2_Dlhodobo_neaktivni_darcovia\" >2. Dlhodobo neakt\u00edvni darcovia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#3_Neaktivni_darcovia_s_vysokou_hodnotou\" >3. Neakt\u00edvni darcovia s vysokou hodnotou<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#4_Prilezitostni_darcovia\" >4. Pr\u00edle\u017eitostn\u00ed darcovia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#5_Darcovia_motivovani_udalostami\" >5. Darcovia motivovan\u00ed udalos\u0165ami<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#Ako_znovu_zapojit_neaktivnych_darcov\" >Ako znovu zapoji\u0165 neakt\u00edvnych darcov?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#Zaverecne_slovo\" >Z\u00e1vere\u010dn\u00e9 slovo!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#Casto_kladene_otazky_FAQ\" >\u010casto kladen\u00e9 ot\u00e1zky (FAQ)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#Ako_podakovat_darcovi_ktory_prestal_prispievat\" >Ako po\u010fakova\u0165 darcovi, ktor\u00fd prestal prispieva\u0165?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#Kedy_sa_darca_povazuje_za_neaktivneho\" >Kedy sa darca pova\u017euje za neakt\u00edvneho?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#Ako_poziadat_darcu_aby_opat_prispel\" >Ako po\u017eiada\u0165 darcu, aby op\u00e4\u0165 prispel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#Co_sa_stane_ak_darca_zomrie\" >\u010co sa stane, ak darca zomrie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/whydonate.com\/sk\/blog\/neaktivni-darcovia\/#Preco_darcovia_prestanu_prispievat\" >Pre\u010do darcovia prestan\u00fa prispieva\u0165?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_neaktivny_darca\"><\/span><span style=\"font-weight: 400;\">\u010co je neakt\u00edvny darca?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Neakt\u00edvny darca je osoba, ktor\u00e1 v minulosti poskytovala finan\u010dn\u00e9 pr\u00edspevky, ale prestala tak robi\u0165 na ur\u010dit\u00fd \u010das. Tento \u010dasov\u00fd \u00fasek sa m\u00f4\u017ee pohybova\u0165 od nieko\u013ek\u00fdch mesiacov a\u017e po nieko\u013eko rokov, v z\u00e1vislosti od defin\u00edcie organiz\u00e1cie. Existuje mnoho d\u00f4vodov, pre\u010do doch\u00e1dza k darcovskej \u00fanave, vr\u00e1tane zmien vo finan\u010dnej situ\u00e1cii darcu, zmeny \u017eivotn\u00fdch prior\u00edt alebo dokonca nedostato\u010dnej komunik\u00e1cie zo strany organiz\u00e1cie. Je ve\u013emi d\u00f4le\u017eit\u00e9 identifikova\u0165 a pochopi\u0165 pr\u00ed\u010diny tejto ne\u010dinnosti, aby bolo mo\u017en\u00e9 vytvori\u0165 efekt\u00edvne strat\u00e9gie na op\u00e4tovn\u00e9 zapojenie neakt\u00edvnych darcov.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-384521 size-us_600_0\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-600x400.jpg\" alt=\"prepadnut\u00fd darca\n\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-600x400.jpg 600w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-300x200.jpg 300w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-1024x683.jpg 1024w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-45x30.jpg 45w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-250x167.jpg 250w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-150x100.jpg 150w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-450x300.jpg 450w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-64x43.jpg 64w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-100x67.jpg 100w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-350x233.jpg 350w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-126x84.jpg 126w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-63x42.jpg 63w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor-15x10.jpg 15w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapse-donor.jpg 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Ake_su_rozne_typy_neaktivnych_darcov\"><\/span><span style=\"font-weight: 400;\">Ak\u00e9 s\u00fa r\u00f4zne typy neakt\u00edvnych darcov?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pochopenie r\u00f4znych typov neakt\u00edvnych darcov v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 prisp\u00f4sobi\u0165 strat\u00e9gie starostlivosti o darcov tak, aby boli efekt\u00edvnej\u0161ie. Tu s\u00fa naj\u010dastej\u0161ie typy:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Kratkodobo_neaktivny_darca\"><\/span><span style=\"font-weight: 400;\">1. Kr\u00e1tkodobo neakt\u00edvny darca<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Niektor\u00ed \u013eudia m\u00f4\u017eu presta\u0165 prispieva\u0165 len na kr\u00e1tke obdobie, niekedy menej ako dvan\u00e1s\u0165 mesiacov. Preru\u0161enie darovania m\u00f4\u017ee by\u0165 sp\u00f4soben\u00e9 finan\u010dn\u00fdmi probl\u00e9mami alebo nedostatkom \u010dasu v d\u00f4sledku in\u00fdch povinnost\u00ed. V porovnan\u00ed s in\u00fdmi typmi darcov je op\u00e4tovn\u00e9 zapojenie t\u00fdchto darcov pomerne jednoduch\u00e9.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Dlhodobo_neaktivni_darcovia\"><\/span><span style=\"font-weight: 400;\">2. Dlhodobo neakt\u00edvni darcovia<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dlhodobo neakt\u00edvni darcovia neprispeli organiz\u00e1cii viac ako rok. Ich ne\u010dinnos\u0165 m\u00f4\u017ee by\u0165 sp\u00f4soben\u00e1 s\u0165ahovan\u00edm, v\u00fdznamn\u00fdmi zmenami v \u017eivotnom \u0161t\u00fdle alebo stratou spojenia s organiz\u00e1ciou. Na ich op\u00e4tovn\u00e9 zapojenie je potrebn\u00e9 pou\u017ei\u0165 sofistikovanej\u0161ie met\u00f3dy, ktor\u00e9 zoh\u013ead\u0148uj\u00fa individu\u00e1lne potreby ka\u017ed\u00e9ho darcu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Neaktivni_darcovia_s_vysokou_hodnotou\"><\/span><span style=\"font-weight: 400;\">3. Neakt\u00edvni darcovia s vysokou hodnotou<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u00edto darcovia patrili medzi hlavn\u00fdch prispievate\u013eov. Ich strata je obzvl\u00e1\u0161\u0165 cite\u013en\u00e1, preto\u017ee ich dary mali v\u00fdrazn\u00fd vplyv na organiz\u00e1ciu. K\u013e\u00fa\u010dom k ich op\u00e4tovn\u00e9mu zapojeniu je pripomen\u00fa\u0165 im ich minul\u00e9 \u0161tedr\u00e9 pr\u00edspevky a zd\u00f4razni\u0165 d\u00f4le\u017eitos\u0165 pokra\u010dovania v podpore.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Prilezitostni_darcovia\"><\/span><span style=\"font-weight: 400;\">4. Pr\u00edle\u017eitostn\u00ed darcovia<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Niektor\u00ed darcovia prispievaj\u00fa len sporadicky a v poslednom obdob\u00ed neprispeli v\u00f4bec. Ich nepr\u00edtomnos\u0165 m\u00f4\u017ee s\u00favisie\u0165 s ni\u017e\u0161ou mierou anga\u017eovanosti alebo nedostatkom motiv\u00e1cie na pravideln\u00e9 darovanie. Na ich op\u00e4tovn\u00fa aktiv\u00e1ciu je d\u00f4le\u017eit\u00e9 zv\u00fd\u0161i\u0165 interakcie a uk\u00e1za\u0165 im, ako ich predch\u00e1dzaj\u00faca pomoc st\u00e1le pozit\u00edvne ovplyv\u0148uje \u017eivoty in\u00fdch.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Darcovia_motivovani_udalostami\"><\/span><span style=\"font-weight: 400;\">5. Darcovia motivovan\u00ed udalos\u0165ami<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>T\u00edto darcovia prispeli v reakcii na konkr\u00e9tnu udalos\u0165 alebo kampa\u0148, no odvtedy u\u017e nedarovali. K ich op\u00e4tovn\u00e9mu zapojeniu je potrebn\u00e9 identifikova\u0165 podnety, ktor\u00e9 ich motivuj\u00fa, a vytvori\u0165 nov\u00e9 pr\u00edle\u017eitosti na darovanie, ktor\u00e9 bud\u00fa odr\u00e1\u017ea\u0165 ich z\u00e1ujmy a hodnoty.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-384540 size-us_600_0\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-600x400.jpg\" alt=\"darcovia\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-600x400.jpg 600w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-300x200.jpg 300w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-1024x683.jpg 1024w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-45x30.jpg 45w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-250x167.jpg 250w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-150x100.jpg 150w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-450x300.jpg 450w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-64x43.jpg 64w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-100x67.jpg 100w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-350x233.jpg 350w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-126x84.jpg 126w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-63x42.jpg 63w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors-15x10.jpg 15w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/lapsed-donors.jpg 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Ako_znovu_zapojit_neaktivnych_darcov\"><\/span><span style=\"font-weight: 400;\">Ako znovu zapoji\u0165 neakt\u00edvnych darcov?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reaktiv\u00e1cia neakt\u00edvnych darcov si vy\u017eaduje premyslen\u00fd pr\u00edstup a budovanie dlhodobej lojality. Tu s\u00fa \u00fa\u010dinn\u00e9 strat\u00e9gie, ako ich z\u00edska\u0165 sp\u00e4\u0165:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Personalizovan\u00e1 komunik\u00e1cia: <\/strong>Odo\u0161lite personalizovan\u00e9 spr\u00e1vy, v ktor\u00fdch vyjadr\u00edte v\u010faku za ich predch\u00e1dzaj\u00facu podporu. Prisp\u00f4sobte komunik\u00e1ciu na z\u00e1klade ich minul\u00fdch pr\u00edspevkov a z\u00e1ujmov, aby sa c\u00edtili oce\u0148ovan\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Aktualiz\u00e1cia o vplyve: <\/strong>Zd\u00f4raznite \u00faspe\u0161n\u00e9 pr\u00edbehy a najnov\u0161ie inform\u00e1cie o tom, ako ich predch\u00e1dzaj\u00face dary pomohli dosiahnu\u0165 pokrok. Pouk\u00e1\u017ete na konkr\u00e9tne \u00faspechy a prebiehaj\u00face projekty, ktor\u00e9 m\u00f4\u017eu znovu vzbudi\u0165 ich z\u00e1ujem a uk\u00e1za\u0165 im, \u017ee ich podpora st\u00e1le zohr\u00e1va v\u00fdznamn\u00fa \u00falohu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Exkluz\u00edvne ponuky: <\/strong>Motivujte b\u00fdval\u00fdch darcov \u0161peci\u00e1lnymi stimulmi alebo exkluz\u00edvnymi aktualiz\u00e1ciami. M\u00f4\u017ee to zah\u0155\u0148a\u0165 pr\u00edstup k z\u00e1kulisn\u00e9mu obsahu, pozv\u00e1nky na \u0161peci\u00e1lne podujatia alebo skor\u00fd pr\u00edstup k nov\u00fdm iniciat\u00edvam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u017diados\u0165 o sp\u00e4tn\u00fa v\u00e4zbu: <\/strong>Oslovte neakt\u00edvnych darcov a op\u00fdtajte sa ich na d\u00f4vod, pre\u010do prestali prispieva\u0165. Takto im uk\u00e1\u017eete, \u017ee si ich n\u00e1zor v\u00e1\u017eite a m\u00e1te z\u00e1ujem zlep\u0161i\u0165 vz\u00e1jomn\u00fd vz\u0165ah. M\u00f4\u017eete ich po\u017eiada\u0165 o vyplnenie dotazn\u00edka alebo im jednoducho posla\u0165 e-mail so \u017eiados\u0165ou o sp\u00e4tn\u00fa v\u00e4zbu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Kampane na op\u00e4tovn\u00e9 zapojenie:<\/strong> Spustite \u0161peci\u00e1lne kampane zameran\u00e9 na rie\u0161enie naj\u010dastej\u0161\u00edch d\u00f4vodov, pre\u010do darcovia prestali prispieva\u0165. Analyzujte dostupn\u00e9 \u00fadaje, identifikujte vzory spr\u00e1vania a vytvorte personalizovan\u00e9 spr\u00e1vy, ktor\u00e9 oslovia jednotliv\u00e9 skupiny neakt\u00edvnych darcov.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-384560 size-us_600_0\" src=\"https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-600x400.jpg\" alt=\"ako znovu zapoji\u0165 prepadnut\u00fdch darcov\n\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-600x400.jpg 600w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-300x200.jpg 300w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-1024x683.jpg 1024w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-45x30.jpg 45w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-250x167.jpg 250w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-150x100.jpg 150w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-450x300.jpg 450w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-64x43.jpg 64w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-100x67.jpg 100w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-350x233.jpg 350w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-126x84.jpg 126w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-63x42.jpg 63w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors-15x10.jpg 15w, https:\/\/whydonate.com\/wp-content\/uploads\/2025\/01\/how-to-re-engage-lapsed-donors.jpg 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zaverecne_slovo\"><\/span>Z\u00e1vere\u010dn\u00e9 slovo!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fundraising nem\u00f4\u017ee by\u0165 \u00faspe\u0161n\u00fd bez snahy o znovunadviazanie kontaktu s darcami, ktor\u00ed prestali prispieva\u0165. Ak pochop\u00edte r\u00f4zne kateg\u00f3rie tak\u00fdchto darcov a pou\u017eijete pre nich \u0161pecifick\u00e9 strat\u00e9gie, m\u00f4\u017eete ich op\u00e4tovne zapoji\u0165 a obnovi\u0165 nielen ich podporu va\u0161ej organiz\u00e1cii, ale aj jej poslaniu. Ka\u017ed\u00fd darca m\u00e1 svoj vlastn\u00fd pr\u00edbeh, a preto s\u00fa prisp\u00f4soben\u00e9 pr\u00edstupy \u010dasto naj\u00fa\u010dinnej\u0161ie.<\/p>\n<p>Vytvoren\u00edm online fundraisingovej kampane m\u00f4\u017eete oslovi\u0165 mno\u017estvo darcov po celom svete bez ob\u00e1v zo straty ich podpory. WhyDonate pon\u00faka siln\u00fa sie\u0165 darcov, ktor\u00e1 organiz\u00e1ci\u00e1m aj jednotlivcom pom\u00e1ha efekt\u00edvne dosiahnu\u0165 ich ciele. Na \u010do e\u0161te \u010dak\u00e1te? <a href=\"https:\/\/whydonate.com\/sk\/account\/register\"><strong>Za\u010dnite svoju fundraisingov\u00fa kampa\u0148<\/strong><\/a> e\u0161te dnes!<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Casto_kladene_otazky_FAQ\"><\/span>\u010casto kladen\u00e9 ot\u00e1zky (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Ako_podakovat_darcovi_ktory_prestal_prispievat\"><\/span><span style=\"font-weight: 400;\">Ako po\u010fakova\u0165 darcovi, ktor\u00fd prestal prispieva\u0165?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ak chcete prejavi\u0165 \u00faprimn\u00fa v\u010faku, po\u0161lite individu\u00e1lnu spr\u00e1vu s po\u010fakovan\u00edm prostredn\u00edctvom e-mailu alebo listu. Uznajte ich predch\u00e1dzaj\u00face pr\u00edspevky a vyjadrite \u00faprimn\u00fa v\u010faku. Uk\u00e1\u017ete im, ak\u00fd v\u00fdznam mali ich dary a ako m\u00f4\u017eu na\u010falej ovplyv\u0148ova\u0165 va\u0161u charitat\u00edvnu \u010dinnos\u0165. Povzbu\u010fte ich, aby sa op\u00e4\u0165 zapojili do podpory va\u0161ej organiz\u00e1cie.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kedy_sa_darca_povazuje_za_neaktivneho\"><\/span><span style=\"font-weight: 400;\">Kedy sa darca pova\u017euje za neakt\u00edvneho?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Va\u0161a organiz\u00e1cia by mala sama ur\u010di\u0165, po akom obdob\u00ed sa darca pova\u017euje za neakt\u00edvneho. Naj\u010dastej\u0161ie ide o obdobie \u0161iestich mesiacov, jedn\u00e9ho roka alebo dlh\u0161ie, v z\u00e1vislosti od intern\u00fdch pravidiel organiz\u00e1cie.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ako_poziadat_darcu_aby_opat_prispel\"><\/span><span style=\"font-weight: 400;\">Ako po\u017eiada\u0165 darcu, aby op\u00e4\u0165 prispel?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ne\u017eiadajte darcu len o peniaze, ale o pokra\u010dovanie jeho podpory. Po\u0161lite personalizovan\u00fa spr\u00e1vu, v ktorej zd\u00f4razn\u00edte, ak\u00e1 d\u00f4le\u017eit\u00e1 je ich pomoc, poskytnite aktu\u00e1lne inform\u00e1cie o \u010dinnosti organiz\u00e1cie a vysvetlite, ak\u00fd vplyv mali ich predch\u00e1dzaj\u00face dary. Urobte zrejm\u00fdm, \u017ee ich op\u00e4tovn\u00e9 zapojenie prinesie \u010fal\u0161ie pozit\u00edvne zmeny.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co_sa_stane_ak_darca_zomrie\"><\/span><span style=\"font-weight: 400;\">\u010co sa stane, ak darca zomrie?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V pr\u00edpade \u00famrtia darcu je d\u00f4le\u017eit\u00e9 vyjadri\u0165 s\u00fastras\u0165 jeho rodine a uzna\u0165 jeho pr\u00ednos pre va\u0161u organiz\u00e1ciu. Pon\u00faknite rodine podporu a zv\u00e1\u017ete sp\u00f4soby, ako si ucti\u0165 jeho odkaz, napr\u00edklad vytvoren\u00edm pam\u00e4tn\u00e9ho fondu alebo pomenovan\u00edm projektu na jeho po\u010des\u0165.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Preco_darcovia_prestanu_prispievat\"><\/span><span style=\"font-weight: 400;\">Pre\u010do darcovia prestan\u00fa prispieva\u0165?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Existuje mnoho d\u00f4vodov, pre\u010do darcovia prestan\u00fa finan\u010dne podporova\u0165 organiz\u00e1ciu. M\u00f4\u017ee \u00eds\u0165 o zmenu finan\u010dnej situ\u00e1cie, zmenu \u017eivotn\u00fdch prior\u00edt, nedostato\u010dn\u00e9 zapojenie do \u010dinnosti organiz\u00e1cie alebo nespokojnos\u0165 so sp\u00f4sobom komunik\u00e1cie a preuk\u00e1zan\u00fdm vplyvom ich darov. Porozumenie t\u00fdmto faktorom v\u00e1m pom\u00f4\u017ee rie\u0161i\u0165 probl\u00e9my a znova z\u00edska\u0165 straten\u00fdch darcov.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00daspech ka\u017edej neziskovej organiz\u00e1cie z\u00e1vis\u00ed od vz\u0165ahov s darcami. Mnoh\u00e9 neziskov\u00e9 organiz\u00e1cie v\u0161ak maj\u00fa probl\u00e9m so spr\u00e1vou neakt\u00edvnych darcov \u2013 t\u00fdch, ktor\u00ed prestali prispieva\u0165, hoci v minulosti podporovali organiz\u00e1ciu. Identifik\u00e1cia t\u00fdchto darcov a zavedenie \u00fa\u010dinn\u00fdch opatren\u00ed m\u00f4\u017ee by\u0165 rozhoduj\u00facim faktorom medzi \u00faspechom a ne\u00faspechom vo fundraisingu. Tento blog sa venuje tomu, kto s\u00fa neakt\u00edvni darcovia,&#8230;<\/p>\n","protected":false},"author":62,"featured_media":389719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15090],"tags":[],"class_list":["post-389432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-darovanie"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/389432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/comments?post=389432"}],"version-history":[{"count":0,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/389432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/media\/389719"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/media?parent=389432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/categories?post=389432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/tags?post=389432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}