{"id":419733,"date":"2025-11-19T16:00:51","date_gmt":"2025-11-19T15:00:51","guid":{"rendered":"https:\/\/whydonate.com\/?p=419733"},"modified":"2026-01-09T14:32:18","modified_gmt":"2026-01-09T13:32:18","slug":"giving-tuesday","status":"publish","type":"post","link":"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/","title":{"rendered":"V\u0161etko o GivingTuesday 2026 (+ najlep\u0161ie fundraisingov\u00e9 n\u00e1pady)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sviato\u010dn\u00e9 obdobie je tu a Giving Tuesday pon\u00faka jedine\u010dn\u00fa pr\u00edle\u017eitos\u0165 pre neziskov\u00e9 organiz\u00e1cie, charity a jednotlivcov, aby sa spojili a prispeli na dobr\u00fa vec. Sviatok Giving Tuesday je celosvetov\u00fd de\u0148 darovania, ktor\u00fd sa oslavuje v utorok po sviatku Thanksgiving v Spojen\u00fdch \u0161t\u00e1toch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tento blog sa pozrie na to, kedy je Giving Tuesday, ako darova\u0165 po\u010das Giving Tuesday a na najinovat\u00edvnej\u0161ie a najefekt\u00edvnej\u0161ie n\u00e1pady na Giving Tuesday, ktor\u00e9 v\u00e1m pom\u00f4\u017eu zbiera\u0165 prostriedky a podpori\u0165 va\u0161u vec. \u010ci u\u017e ste sk\u00fasen\u00fd fundraiser alebo len za\u010d\u00ednate s crowdfundingom, tieto n\u00e1pady na fundraising po\u010das Giving Tuesday v\u00e1s motivuj\u00fa ovplyvni\u0165 svoju komunitu. Po\u010fme na to!<\/span><\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Co_je_Giving_Tuesday\" >\u010co je Giving Tuesday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Kedy_je_Giving_Tuesday\" >Kedy je Giving Tuesday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Ako_funguje_GivingTuesday\" >Ako funguje GivingTuesday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Preco_je_Giving_Tuesday_dolezity_pre_neziskovky\" >Pre\u010do je Giving Tuesday d\u00f4le\u017eit\u00fd pre neziskovky<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Najlepsie_napady_na_Giving_Tuesday_kampane\" >Najlep\u0161ie n\u00e1pady na Giving Tuesday kampane<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Kreativne_napady_na_Giving_Tuesday\" >Kreat\u00edvne n\u00e1pady na Giving Tuesday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Digitalne_kampane_pre_neziskovky\" >Digit\u00e1lne kampane pre neziskovky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Komunitne_fundraisingove_napady\" >Komunitn\u00e9 fundraisingov\u00e9 n\u00e1pady<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Planovanie_uspesnej_Giving_Tuesday_kampane\" >Pl\u00e1novanie \u00faspe\u0161nej Giving Tuesday kampane<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Ako_povzbudit_ludi_aby_darovali_pocas_GivingTuesday\" >Ako povzbudi\u0165 \u013eud\u00ed, aby darovali po\u010das GivingTuesday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/whydonate.com\/sk\/blog\/giving-tuesday\/#Zaver\" >Z\u00e1ver<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_je_Giving_Tuesday\"><\/span><span style=\"font-weight: 400;\">\u010co je Giving Tuesday?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GivingTuesday sa stal celosvetov\u00fdm hnut\u00edm v utorok po Dni v\u010fakyvzdania, \u0161tvrt\u00fd \u0161tvrtok v novembri v USA. Je to viac ne\u017e len d\u00e1tum; je to glob\u00e1lne hnutie, ktor\u00e9 otv\u00e1ra sez\u00f3nu darovania. Vzniklo ako reakcia na rast\u00face ceny a komercionaliz\u00e1ciu sviatkov a bolo vytvoren\u00e9 s cie\u013eom in\u0161pirova\u0165 \u013eud\u00ed, aby prispievali svojim komunit\u00e1m a podporovali charity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving Tuesday bol prv\u00fdkr\u00e1t predstaven\u00fd v roku 2012 a odvtedy sa stal glob\u00e1lnym fenom\u00e9nom s mili\u00f3nmi \u00fa\u010dastn\u00edkov vo viac ne\u017e 70 krajin\u00e1ch. Je to \u010das, ke\u010f \u013eudia daruj\u00fa neziskov\u00fdm organiz\u00e1ci\u00e1m, venuj\u00fa svoj \u010das a talenty a zvy\u0161uj\u00fa povedomie o t\u00e9mach, na ktor\u00fdch im z\u00e1le\u017e\u00ed. Mnoh\u00e9 spolo\u010dnosti a podniky sa zap\u00e1jaj\u00fa do Giving Tuesday t\u00fdm, \u017ee zdvojn\u00e1sobuj\u00fa dary alebo organizuj\u00fa fundraisingov\u00e9 kampane.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Kedy_je_Giving_Tuesday\"><\/span><span style=\"font-weight: 400;\">Kedy je Giving Tuesday?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GivingTuesday sa kon\u00e1 v utorok po sviatku Thanksgiving (v USA). Medzi najzn\u00e1mej\u0161ie n\u00e1kupn\u00e9 dni patria Black Friday a Cyber Monday. D\u00e1tum GivingTuesday 2026 je 2. december. Tento de\u0148 ozna\u010duje za\u010diatok sez\u00f3ny darovania a z\u00e1rove\u0148 trad\u00edciu \u201emesiaca darovania\u201c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pod\u013ea <\/span><a href=\"http:\/\/givingtuesday.org\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">givingtuesday.org<\/span><\/a><span style=\"font-weight: 400;\"> mal GivingTuesday 2024 rekordn\u00fd n\u00e1rast charitat\u00edvnych darov a \u00fa\u010dasti v USA \u2013 dosiahol 3,6 miliardy dol\u00e1rov, \u010do predstavuje 16% n\u00e1rast oproti predch\u00e1dzaj\u00facemu roku.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-417942 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=600,h=400\" alt=\"GivingTuesday Fundraising Ideas\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=9999 1920w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=100 100w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=126 126w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=63 63w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Fundraising-Ideas.png\/w=15 15w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Ako_funguje_GivingTuesday\"><\/span><span style=\"font-weight: 400;\">Ako funguje GivingTuesday?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GivingTuesday vyu\u017e\u00edva predov\u0161etk\u00fdm silu soci\u00e1lnych m\u00e9di\u00ed a \u013eudskej \u0161tedrosti. Podujatie povzbudzuje \u013eud\u00ed, aby darovali prostriedky, \u010das a talent na rie\u0161enie naliehav\u00fdch glob\u00e1lnych a lok\u00e1lnych probl\u00e9mov. #GivingTuesday in\u0161piruje mnoho \u013eud\u00ed a mnoh\u00ed to pova\u017euj\u00fa za sp\u00f4sob, ako vyv\u00e1\u017ei\u0165 prebytok komercie po\u010das sviatkov.<\/span><\/p>\n<ul>\n<li><b>Mechanizmus:<\/b><span style=\"font-weight: 400;\"> GivingTuesday je open-source hnutie. Komunity a organiz\u00e1cie ved\u00fa cestu vlastn\u00fdmi \u0161tedr\u00fdmi skutkami a lok\u00e1lnymi kampa\u0148ami. Spolo\u010dnosti a filantropi finan\u010dne podporuj\u00fa organiz\u00e1cie pri dosahovan\u00ed ich cie\u013eov. <\/span><\/li>\n<li><b>Cesta darcu:<\/b><span style=\"font-weight: 400;\"> Podporovatelia sa prip\u00e1jaj\u00fa k pr\u00edbehom, s ktor\u00fdmi sa m\u00f4\u017eu stoto\u017eni\u0165. Tak sa c\u00edtia in\u0161pirovan\u00ed sta\u0165 sa s\u00fa\u010das\u0165ou nie\u010doho v\u00e4\u010d\u0161ieho a darova\u0165. Udalosti ako GivingTuesday motivuj\u00fa \u013eud\u00ed darova\u0165, ke\u010f\u017ee sa oslavuj\u00fa po celom svete.<\/span><\/li>\n<li><b>Online glob\u00e1lna \u00fa\u010das\u0165:<\/b><span style=\"font-weight: 400;\"> Dnes sa ka\u017ed\u00fd pr\u00edbeh m\u00f4\u017ee okam\u017eite dosta\u0165 do ka\u017ed\u00e9ho k\u00fata sveta v\u010faka soci\u00e1lnym m\u00e9di\u00e1m. Rovnako sa \u013eudia z cel\u00e9ho sveta sp\u00e1jaj\u00fa cez #GivingTuesday, zdie\u013eaj\u00fa pr\u00edbehy, daruj\u00fa a povzbudzuj\u00fa svojich priate\u013eov, \u010d\u00edm vytv\u00e1raj\u00fa obrovsk\u00fa vlnu digit\u00e1lnej \u0161tedrosti.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Preco_je_Giving_Tuesday_dolezity_pre_neziskovky\"><\/span>Pre\u010do je Giving Tuesday d\u00f4le\u017eit\u00fd pre neziskovky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GivingTuesday je viac ne\u017e len de\u0148 darov; je to celosvetov\u00fd de\u0148 \u0161tedrosti, ktor\u00fd m\u00f4\u017ee va\u0161a neziskov\u00e1 organiz\u00e1cia osl\u00e1vi\u0165. Pre mal\u00e9 aj ve\u013ek\u00e9 neziskovky je tento de\u0148 silnou pr\u00edle\u017eitos\u0165ou. Je to \u0161anca zapoji\u0165 sa do glob\u00e1lnej charity a upriami\u0165 verejn\u00fa pozornos\u0165 na va\u0161u vec. \u00da\u010das\u0165ou sa neziskovky prip\u00e1jaj\u00fa k jednotn\u00e9mu hnutiu a ukazuj\u00fa svojej komunite, \u017ee s\u00fa s\u00fa\u010das\u0165ou nie\u010doho v\u00e4\u010d\u0161ieho, \u010do motivuje v\u0161etk\u00fdch zapoji\u0165 sa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00fdhody s\u00fa obrovsk\u00e9 pre va\u0161e fundraisingov\u00e9 ciele. GivingTuesday je fantastick\u00fd n\u00e1stroj na z\u00edskavanie darcov a zvy\u0161ovanie vidite\u013enosti organiz\u00e1cie. Nov\u00ed podporovatelia, ktor\u00ed objavia organiz\u00e1ciu v tento de\u0148, sa \u010dasto st\u00e1vaj\u00fa dlhodob\u00fdmi podporovate\u013emi. Efekt soci\u00e1lneho d\u00f4kazu je siln\u00fd \u2013 ke\u010f \u013eudia vidia, ako ich priatelia a rodina daruj\u00fa a zdie\u013eaj\u00fa kampa\u0148, vytv\u00e1ra sa peer-to-peer moment, ktor\u00fd sa ned\u00e1 k\u00fapi\u0165. Tento jedin\u00fd de\u0148 je ide\u00e1lnym \u010dasom na spustenie koncoro\u010dn\u00fdch fundraisingov\u00fdch aktiv\u00edt.<\/span><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Najlepsie_napady_na_Giving_Tuesday_kampane\"><\/span><span style=\"font-weight: 400;\">Najlep\u0161ie n\u00e1pady na Giving Tuesday kampane<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Prem\u00fd\u0161\u013eali ste niekedy, ako niektor\u00e9 organiz\u00e1cie akoby bez n\u00e1mahy z\u00edskavaj\u00fa dary po\u010das GivingTuesday? Pravdou je, \u017ee s dobr\u00fdmi n\u00e1padmi m\u00f4\u017ee ma\u0165 skvel\u00fa kampa\u0148 po\u010das GivingTuesday ka\u017ed\u00fd. Tu s\u00fa kreat\u00edvne a overen\u00e9 n\u00e1pady, ktor\u00e9 m\u00f4\u017eu posilni\u0165 v\u00e1\u0161 dosah a zapojenie.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kreativne_napady_na_Giving_Tuesday\"><\/span><span style=\"font-weight: 400; color: #363398;\">Kreat\u00edvne n\u00e1pady na Giving Tuesday<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #32bf55;\"><b>P2P fundraisery:<\/b><\/span><span style=\"font-weight: 400;\"> M\u00f4\u017eete za\u010da\u0165 peer-to-peer fundraiser, kde m\u00f4\u017eete po\u017eiada\u0165 priate\u013eov a rodinu, aby podporili va\u0161u vec. Ako skvel\u00fd n\u00e1pad na GivingTuesday pre neziskovky, motivujte podporovate\u013eov, aby vytv\u00e1rali vlastn\u00e9 fundraisingov\u00e9 str\u00e1nky a zdie\u013eali svoje pr\u00edbehy a d\u00f4vody, pre\u010do je hlavn\u00e1 vec d\u00f4le\u017eit\u00e1. Tento osobn\u00fd dotyk m\u00f4\u017ee in\u0161pirova\u0165 \u010fal\u0161\u00edch k darovaniu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #32bf55;\"><b>V\u00fdzvy so zdvojn\u00e1soben\u00edm darov:<\/b><\/span><span style=\"font-weight: 400;\"> Matching gift v\u00fdzvy dok\u00e1\u017eu v\u00e1\u0161 GivingTuesday rozpr\u00fadi\u0165 ako ni\u010d in\u00e9! In\u0161pirujte darcov t\u00fdm, \u017ee ich dar zdvojn\u00e1sob\u00edte po\u010das kampane. To znamen\u00e1, \u017ee darujete rovnak\u00fa sumu ako oni. Vytv\u00e1ra to pocit spolupatri\u010dnosti.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #32bf55;\"><b>Odpo\u010d\u00edtavanie alebo livestream:<\/b><\/span><span style=\"font-weight: 400;\"> Odpo\u010d\u00edtavanie na soci\u00e1lnych sie\u0165ach pre GivingTuesday m\u00f4\u017ee vybudova\u0165 vzru\u0161enie a zvedavos\u0165. Pou\u017eite skuto\u010dn\u00e9 vizu\u00e1ly a pr\u00edbehy, aby ste sa emocion\u00e1lne spojili s publikom. Livestream po\u010das kampane umo\u017e\u0148uje \u0161peci\u00e1lnu interakciu a vytv\u00e1ra pocit komunity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #32bf55;\"><b>Dobrovo\u013en\u00edcka kampa\u0148:<\/b><\/span><span style=\"font-weight: 400;\"> Zorganizujte upratovanie parku alebo akciu, pri ktorej \u00fa\u010dastn\u00edci vytvoria bal\u00ed\u010dky pre \u00fatulky. Spolupr\u00e1ca s lok\u00e1lnymi podnikmi m\u00f4\u017ee zv\u00fd\u0161i\u0165 dopad; po\u017eiadajte miestne obchody o darovanie materi\u00e1lu alebo o podporu vo forme \u010dasu.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-226712 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=600\" alt=\"Giving Tuesday 2023 - crowdfunding\" width=\"600\" height=\"406\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=44 44w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-crowdfunding.jpg\/w=9999 1365w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digitalne_kampane_pre_neziskovky\"><\/span><span style=\"font-weight: 400; color: #363398;\">Digit\u00e1lne kampane pre neziskovky<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #32bf55;\"><b>Email s\u00e9ria:<\/b><\/span><span style=\"font-weight: 400;\"> Ak si mysl\u00edte, \u017ee e-maily s\u00fa nudn\u00e9, nie s\u00fa. Tento GivingTuesday myslite kreat\u00edvne. Vytvorte mini-s\u00e9riu, ktor\u00e1 zdie\u013ea in\u0161piruj\u00face pr\u00edbehy \u013eud\u00ed, ktor\u00fdm ste pomohli. Pridajte interakt\u00edvne prvky ako ankety alebo kv\u00edzy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #32bf55;\"><b>Pr\u00edbehov\u00e9 vide\u00e1:<\/b><\/span><span style=\"font-weight: 400;\"> Pr\u00edbehov\u00e9 vide\u00e1 m\u00f4\u017eu o\u017eivi\u0165 va\u0161u GivingTuesday kampa\u0148. Zdie\u013eajte skuto\u010dn\u00e9 pr\u00edbehy, ktor\u00e9 ukazuj\u00fa dopad darov. Zahr\u0148te skuto\u010dn\u00fdch \u013eud\u00ed a \u00faspe\u0161n\u00e9 pr\u00edbehy. M\u00f4\u017eete pou\u017ei\u0165 aj animovan\u00e9 form\u00e1ty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #32bf55;\"><b>Influencer partnerstv\u00e1:<\/b><\/span><span style=\"font-weight: 400;\"> Spolupr\u00e1ca s influencermi m\u00f4\u017ee v\u00fdrazne zv\u00fd\u0161i\u0165 dosah v\u00e1\u0161ho poslania. Vytvorte spolo\u010dn\u00fd obsah \u2013 livestream, pr\u00edbehy alebo v\u00fdzvy, ktor\u00e9 motivuj\u00fa sledovate\u013eov k darovaniu.<\/span><\/li>\n<li><span style=\"color: #32bf55;\"><b>Online aukcia alebo virtu\u00e1lne podujatie:<\/b><\/span><span style=\"font-weight: 400;\"> Predstavte si dra\u017ebu jedine\u010dn\u00fdch predmetov, ako podp\u00edsan\u00fd dres alebo filmov\u00fd plag\u00e1t. Ka\u017ed\u00e1 ponuka pom\u00e1ha zbiera\u0165 peniaze pre va\u0161u vec. Virtu\u00e1lne koncerty alebo kv\u00edzy s\u00fa \u010fal\u0161\u00edm sp\u00f4sobom, ako spoji\u0165 \u013eud\u00ed po\u010das GivingTuesday.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-226731 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=600\" alt=\"GivingTuesday 2023- social media\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2019\/11\/Giving-Tuesday-2021-social-media.jpg\/w=9999 1385w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Komunitne_fundraisingove_napady\"><\/span><span style=\"font-weight: 400; color: #363398;\">Komunitn\u00e9 fundraisingov\u00e9 n\u00e1pady<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #32bf55;\"><b>Spolupr\u00e1ca s podnikmi:<\/b><\/span><span style=\"font-weight: 400;\"> Spolupr\u00e1ca s miestnymi podnikmi m\u00f4\u017ee vytvori\u0165 kr\u00e1snu komunitn\u00fa atmosf\u00e9ru. Zorganizujte spolo\u010dn\u00e9 podujatie, ako trh alebo pouli\u010dn\u00fd festival. Ka\u017ed\u00fd podnik m\u00f4\u017ee venova\u0165 \u010das\u0165 zisku va\u0161ej veci a podpori\u0165 tak GivingTuesday.<\/span><\/li>\n<li><span style=\"color: #32bf55;\"><b>Zapojenie \u0161k\u00f4l\/cirkv\u00ed:<\/b><\/span><span style=\"font-weight: 400;\"> \u0160koly a cirkvi \u010dasto organizuj\u00fa komunitn\u00e9 podujatia, ktor\u00e9 vytv\u00e1raj\u00fa atmosf\u00e9ru podpory. Na GivingTuesday m\u00f4\u017eete usporiada\u0165 komunitn\u00fd piknik, kde rodiny prines\u00fa jedlo a prispej\u00fa dobrovo\u013en\u00fdm darom.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-226318 size-us_600_0\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=600\" alt=\"Giving Tuesday 2023\" width=\"600\" height=\"338\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=53 53w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2018\/03\/CHarity-as-good-intention.jpg\/w=9999 1643w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Planovanie_uspesnej_Giving_Tuesday_kampane\"><\/span><span style=\"font-weight: 400;\">Pl\u00e1novanie \u00faspe\u0161nej Giving Tuesday kampane<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pl\u00e1novanie \u00faspe\u0161nej GivingTuesday kampane by malo za\u010da\u0165 mesiace vopred a pokra\u010dova\u0165 e\u0161te dlho po skon\u010den\u00ed, aby ste mohli analyzova\u0165 v\u00fdsledky.<\/span><\/p>\n<ol>\n<li><b>Pred d\u0148om:<\/b><span style=\"font-weight: 400;\"> Vytvorte nad\u0161enie zdie\u013ean\u00edm re\u00e1lnych pr\u00edbehov a v\u00fdsledkov kampan\u00ed na soci\u00e1lnych sie\u0165ach. Spojte sa s influencermi a darcami.<\/span><\/li>\n<li><b>V de\u0148:<\/b><span style=\"font-weight: 400;\"> Po\u010das GivingTuesday zdie\u013eajte aktu\u00e1lne v\u00fdsledky, oslavujte m\u00ed\u013eniky a vyjadrujte rados\u0165 z pokroku.<\/span><\/li>\n<li><b>Po dni:<\/b><span style=\"font-weight: 400;\"> Ke\u010f de\u0148 skon\u010d\u00ed, pr\u00e1ca nekon\u010d\u00ed. Najd\u00f4le\u017eitej\u0161ie je po\u010fakova\u0165 ka\u017ed\u00e9mu darcovi osobne. Zdie\u013eajte v\u00fdsledky kampane, uk\u00e1\u017ete dopad a spracujte sp\u00e4tn\u00fa v\u00e4zbu pre bud\u00face kampane.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-us_600_0 wp-image-417962\" src=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=600\" alt=\"GivingTuesday Campaign planning\" width=\"600\" height=\"400\" title=\"\" srcset=\"https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=600 600w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=300 300w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=1024 1024w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=45 45w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=250 250w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=150 150w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=450 450w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=64 64w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=100 100w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=350 350w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=126 126w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=63 63w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=15 15w, https:\/\/whydonate.com\/cdn-cgi\/imagedelivery\/_0vgnXOEIHPwLg2E52a7gg\/whydonate.com\/2025\/11\/GivingTuesday-Campaign-planning.png\/w=9999 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Ako_povzbudit_ludi_aby_darovali_pocas_GivingTuesday\"><\/span><span style=\"font-weight: 400;\">Ako povzbudi\u0165 \u013eud\u00ed, aby darovali po\u010das GivingTuesday?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Skuto\u010dn\u00e9 pr\u00edbehy maj\u00fa silu motivova\u0165 \u013eud\u00ed, preto\u017ee sa m\u00f4\u017eu stoto\u017eni\u0165 s bojmi a rados\u0165ou z naplnenia sna. Uk\u00e1\u017eky pred a po pom\u00e1haj\u00fa darcom pochopi\u0165, ako ich dar pom\u00f4\u017ee. Ke\u010f vidia v\u00fdsledky, s\u00fa motivovan\u00ed darova\u0165 viac.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ponuka zdvojn\u00e1sobenia darov m\u00f4\u017ee zv\u00fd\u0161i\u0165 nad\u0161enie! \u013dudia sa radi zapoja, ke\u010f vedia, \u017ee ich dar bude ma\u0165 v\u00e4\u010d\u0161\u00ed dopad. Po\u010fakovanie darcom, aj jednoduch\u00fdm sp\u00f4sobom, ich rob\u00ed s\u00fa\u010das\u0165ou komunity. Uistite sa, \u017ee ka\u017ed\u00fd darca sa c\u00edti d\u00f4le\u017eit\u00fd.<\/span><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Zaver\"><\/span><span style=\"font-weight: 400;\">Z\u00e1ver<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GivingTuesday je viac ne\u017e de\u0148 darovania; je to skvel\u00e1 pr\u00edle\u017eitos\u0165 pre neziskovky spoji\u0165 sa s filantropmi. \u00da\u010das\u0165ou na tomto dni m\u00f4\u017eu jednotlivci aj organiz\u00e1cie in\u0161pirova\u0165 dobrosrde\u010dnos\u0165 a budova\u0165 dlhodob\u00e9 vz\u0165ahy s darcami. Vyu\u017eime GivingTuesday naplno a darujme spolu.<\/span><\/p>\n<p><a href=\"https:\/\/whydonate.com\/sk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pridajte sa k WhyDonate e\u0161te dnes a darujte po\u010das GivingTuesday!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sviato\u010dn\u00e9 obdobie je tu a Giving Tuesday pon\u00faka jedine\u010dn\u00fa pr\u00edle\u017eitos\u0165 pre neziskov\u00e9 organiz\u00e1cie, charity a jednotlivcov, aby sa spojili a prispeli na dobr\u00fa vec. Sviatok Giving Tuesday je celosvetov\u00fd de\u0148 darovania, ktor\u00fd sa oslavuje v utorok po sviatku Thanksgiving v Spojen\u00fdch \u0161t\u00e1toch. Tento blog sa pozrie na to, kedy je Giving Tuesday, ako darova\u0165 po\u010das&#8230;<\/p>\n","protected":false},"author":60,"featured_media":422978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11581],"tags":[],"class_list":["post-419733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"_links":{"self":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/419733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/comments?post=419733"}],"version-history":[{"count":3,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/419733\/revisions"}],"predecessor-version":[{"id":422997,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/posts\/419733\/revisions\/422997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/media\/422978"}],"wp:attachment":[{"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/media?parent=419733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/categories?post=419733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whydonate.com\/sk\/wp-json\/wp\/v2\/tags?post=419733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}