Fundraising scratch cards offer an exciting and cost-effective way to raise money for your organisation. These cards feature themes like matching symbols or finding winners and can be personalised with your branding to boost trust and success. Their high-profit margin of up to 90% makes scratch card fundraisers lucrative for schools, sports teams, churches, and other nonprofits.
With scratch card fundraising, supporters scratch off donation amounts ranging from $0 to $5, receiving valuable coupon sheets as a thank-you. This interactive format engages donors, allows accurate tracking of funds raised per card and introduces your cause to new audiences in a fun, unique way. Whether you’re selling scratch cards with sports themes like softball or football or opting for general charity scratch cards, this fundraising method can quickly raise significant profits for your organisation.
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Types of Scratch Card Fundraisers
There are several types of scratch card fundraisers available, each offering a unique way to engage supporters and raise funds for your cause:
- Coupon-Based Scratch Cards: These cards allow donors to scratch off 1-2 dots and donate the amount revealed, then receive a sheet of coupons from brand-name retailers as a thank-you. For example, Scratch & Help is the #1 scratch card fundraiser, offering up to 100% profit for groups. With Scratch & Help, groups order one scratch card per fundraising participant, and participants ask supporters to scratch two or more circles on the card and pay the total amount revealed. Supporters receive a coupon sheet with $50 in coupons as a thank-you for their donation.
- Match the Symbols Scratch Cards: Donors scratch off two matching symbols to win a prize.
- Find the Winner Scratch Cards: Donors choose a square in the hope of selecting the winning one, and all squares are then scratched off to reveal the winner.
- Donation-Based Scratch Cards: These cards are strictly donation-based with no coupons and are used more commonly by charities. Victory Scratch Cards from JustFundraising fall under this category.
Scratch card fundraisers can be highly profitable, with Scratch & Help offering profit potential ranging from $1,000 for 10 cards to $25,000 for 250 cards. Groups earn $80 profit per completed Scratch & Help card and get 20% free bonus cards with every order of 10+ cards.
How Scratch Card Fundraisers Work
Scratch card fundraisers are a simple and engaging way for organisations to raise funds. Here’s how they typically work:
- The organisation purchases scratch cards from a fundraising company, often with the option to personalise them with their branding. The cards feature hidden donation amounts, usually ranging from $0.50 to $5.
- Volunteers distribute the scratch cards to potential donors, asking them to scratch off the concealed circles or squares to reveal the donation amount. They can provide a sample script to explain the process, emphasise the cause the funds will support, and tie the ask back to the organisation’s mission.
- Donors agree to contribute the revealed amount and receive a sheet of coupons or discounts from retailers as a thank-you gift. This interactive format engages supporters and introduces the cause to new audiences in a fun, unique way.
- Each scratch card is worth a set amount (typically $50-$250) when all the ovals are scratched off, allowing the organisation to accurately track the money raised per card.
- Organisations can offer small prizes or incentives to encourage participation and keep careful records of card distribution and donations received. Scratch card fundraisers can be combined with other initiatives like fairs, galas, or direct mail campaigns for added impact.
Advantages Of Scratch Card Fundraisers
Scratch card fundraisers offer numerous advantages that make them an appealing choice for schools, sports teams, youth organisations, and all types of nonprofits.
- High-Profit Potential: With profit margins ranging from 80% to as high as 90% for larger orders, scratch card fundraisers are among the most profitable fundraising options available. Each scratch card can potentially raise around $100, leading to substantial profits when multiplied by the number of participants.
- Cost-Effective: Organisations only need to purchase the scratch cards themselves, which can offer low donation amounts to donors, making it a cost-effective fundraising method. There are no additional expenses like shipping costs for schools.
- Customisable: Scratch cards can be personalised with the organisation’s name, logo, and branding, building trust and increasing fundraising success. Groups can also customise the coupon sheets or prizes offered to donors.
- Engaging and Interactive: The interactive nature of scratch cards, where donors scratch off dots or symbols to reveal donation amounts, creates a game-like experience that engages supporters and introduces the cause to new audiences in a fun, unique way.
- Quick Turnaround: With proper promotion and a sense of urgency created by setting a short timeframe (about 1 week), scratch card fundraisers can help organisations raise funds quickly.
- Incentives and Promotions: Offering incentives like prizes for top performers or encouraging donors to scratch multiple dots for additional coupon sheets can boost participation and increase donations.
Start A Scratchcard Fundraiser With WhyDonate
WhyDonate is a fundraising platform that offers scratch card fundraisers as one of its products. It allows organisations to customise and order scratch cards with their branding and provides tools for tracking and managing the fundraising campaign. WhyDonate’s scratch card fundraisers offer high-profit margins, easy distribution, and engaging donor experiences, making them a popular choice for various types of organisations.
Tips for Maximizing Success To maximise the success of your scratch card fundraiser:
- Set a clear start and end date, typically around one week, to create a sense of urgency and drive participation. Encourage sellers to ask supporters to scratch multiple dots, as each card has the potential to raise around $100 if all dots are scratched off.
- Offer incentives to motivate sellers, such as prizes for the first few to turn in completed cards. Periodically remind sellers to keep up with their selling and ensure they turn in completed cards and money before receiving a new card.
- Utilise a participation form to track each seller’s progress and outstanding amounts. Set up two money turn-in dates during the fundraiser to make the collection more accessible.
- Encourage sellers to introduce themselves and explain why they are fundraising when approaching potential donors. Creating a creative and witty skit can also help engage donors and make the fundraiser sound fun.
- Customise the scratch cards with your organisation’s branding, colours, logos, and themes to make them unique and more appealing. Personalisation builds trust and increases fundraising success.
- Expand your participant pool beyond just students to include parents, faculty, alumni, and community members. Volunteers should start by asking their own friends and family who are more likely to donate.
- Combine the scratch card fundraiser with a separate fundraising event or kick-off party to build momentum and engagement. Create friendly competition among participants with goals and incentives.
Suitable Organisations And Causes For Scratch Cards Fundraising
Scratch card fundraisers are suitable for a wide range of organisations and causes, particularly those involving schools, sports teams, and youth organisations. These fundraisers provide an effective way for kids to participate in fundraising efforts, as the interactive nature of scratching off cards to reveal donation amounts creates an engaging and fun experience.
Some suitable organisations and causes for scratch card fundraisers include:
- Schools: Parent-teacher associations (PTAs), school clubs, sports teams, and other school-related groups can greatly benefit from scratch card fundraisers. The funds raised can support various initiatives such as purchasing educational resources, funding extracurricular activities, or financing field trips and school events.
- Youth organisations: organisations like Boy Scouts, Girl Scouts, youth sports leagues, and community centres catering to young people can utilise scratch card fundraisers to raise money for their programs, equipment, and activities.
- Sports Teams: Amateur sports teams, from youth leagues to high school and college teams, can use scratch card fundraisers to cover expenses such as uniforms, equipment, travel costs, and facility maintenance.
- Nonprofits and Charities: Scratch card fundraisers can be an effective tool for nonprofits and charities working in various sectors, including healthcare, social services, environmental conservation, and community development. The funds raised can support their missions and programs.
- Religious organisations: Churches, temples, and other religious organisations can utilise scratch card fundraisers to raise funds for building maintenance, community outreach programs, or mission trips.
The versatility of scratch card fundraisers makes them suitable for a diverse range of organisations and causes, particularly those focused on youth development, education, sports, and community support.
Get Started With Your Fundraising Scratch Off Cards
Scratch card fundraisers offer a unique and highly profitable way for organisations to raise funds while engaging supporters through an interactive experience. Their high-profit margins, customizability, and cost-effectiveness make them attractive to schools, youth groups, sports teams, and nonprofits. By leveraging incentives, clear timeframes, and a sense of friendly competition, organisations can maximise participation and donations from their scratch card campaigns. With platforms like WhyDonate, organisations have access to turnkey scratch card fundraising solutions to efficiently raise substantial funds for their causes.
FAQs
Q: What is the mechanism behind fundraising scratch cards?
A: Fundraising scratch cards are a simple fundraising method. Participants pay a fee to claim a space on the card by writing their initials or name in a box. Once all the boxes are filled, the scratch panel is revealed to show one of the names, who then typically wins a prize.
Q: What strategies can increase your odds of winning on scratch cards?
A: To improve your chances of winning when playing scratch cards, consider these tips:
- Avoid buying the cheapest scratch cards.
- Read the fine print for details.
- Purchase scratch cards in bulk.
- Approach them with the same strategy as slot machines.
- Hold on to your old tickets.
- Submit all losing tickets for second-chance games.
- Study the scratch cards to understand them better.
- Maintain a strict budget for purchasing scratch cards.
