WhyDonate logo

Everything You Need To Know About Google Ad Grants For Nonprofits

Everything You Need To Know About Google Ad Grants For Nonprofits

0% Platform fees, you can start right away

What Are Google Ad Grants?

According to Google, through the Google Ad Grants program, charitable organisations can receive free Google Ads to help raise awareness about their programs and services. The goal of the program is to help these organisations reach a global audience.

Are Google Ad Grants Worth It?

Most people who search the internet are familiar with Google ads account. When you type in a search term, the results typically show ads related to your query. With a Google Ad Grant account, you can secure the necessary resources to reach your ideal audience.

With Google Grants, organisations can also increase the number of people who visit their website’s key landing pages and promote their educational or blog content. They can also use these ads to promote various goals, such as registering for events, donating online, and sending out email lists. With the right strategy, organisations can reach their desired audience easily.

google ad grants for nonprofits

Check If Your Nonprofit Is Eligible For Google Ad Grants

Although Google’s Ad Grants can be incredibly useful for many nonprofits, it’s important to note that they can only be used for certain types of organisations. You must not be a government or hospital organisation, a school, or a philanthropic arm of an educational institution. However, you can still be recognised as a nonprofit if your organisation has a high-quality website.

Before applying for a Google ad grant, ensure that your organisation is registered as a 501(c)3 in the U.S. If your organisation is based outside of the U.S., then you must follow the country’s guidelines for being recognised as a nonprofit.

Also, if you are applying for the first time for a Google Grant, then make sure that your website has an SSL certificate installed. If you see a “not secure” message next to the URL of your website in Chrome, this means that the browser has a configuration issue or the SSL is not installed.

How Do Google Ad Grants For Charities Work?

You can easily manage your Google Grant account by following these guidelines. Just make sure that you have all of the necessary documents in order to start.

Google for Nonprofits is a program that provides various benefits to organisations, such as a monthly of 10,000 USD for marketing purposes. In addition to grants, the company also offers other perks, such as access to its YouTube Nonprofit Program and Google Workspace. To become a registered Google Nonprofit, you must complete an online registration process that is fairly simple. You’ll need to provide information about your organisation and tax ID and apply for Google Ad Grants.

After you have been approved for Google Grants, you can now register for Google Grants through your Google account. To start, you’ll need to log in to your account and click on the “Get Started” button. You’ll then be asked to fill out the required eligibility form.

Soon after, you should receive your invitation from Google. After accepting the invitation from Google, you should have received an email from the Google Ad Grants management. You should then be able to set up your account and billing information.

Now nonprofits can start using their Google ads account to get the attention of potential donors by promoting their websites, donation forms, and blog pages since these are the prima facie of the organisation.

google ads grant for nonprofits

Start Using Google Ad Grants For Nonprofits

It is essential to understand the basic fundamentals of Google Ad Grants for nonprofits and make a solid campaign strategy before you begin. It is advised to hire a Google Ad Grants program consultant who can dedicate their time to use their full potential for the campaigns.

Organising your groups and ad campaigns can help you improve the effectiveness of your efforts. With the help of Google Ads, you can target your audience and encourage donations through a variety of actions. 

  • Get Your Website Ready

Your nonprofit’s website is the prima facie of your organisation. A website has the potential to draw people and create impressions of the organisation. So this should be your primary goal to get everything ready on your website. Make sure everything functions without any error and the website is clean and, more importantly, user-friendly.

  • Align Target Keywords

Keywords research helps you identify the topics most likely interest your audience and how you can connect with them using your content. Although search engines prefer compelling content, they primarily consider the words used when searching for it to be very important. Without using these words, you might not be able to attract a lot of traffic.

  • Set Up Your Ad Campaigns

Now, it is time to get your ad campaigns ready to be online. Organising and managing your ad campaigns can help you achieve the best results. With the help of Google Ads, you can target your audience and encourage donations.

These ad groups aim to provide the same keywords but with different copy for each audience. This allows you to create varying messaging for different audiences. You can also compare the effectiveness of different campaigns by using these metrics.

  • Geotargeting

Through geotargeting, advertisers can specify the location of their ads to be shown. This method is commonly used when reaching out to local prospects. One of the most important factors you must consider when implementing geotargeting ads is having the right content at the appropriate time. Having the correct location is crucial to ensure you’re not wasting any clicks.

  • Focus On Conversion

The real purpose of getting a Google Ad Grant is to bring your conversion rate up. One of the main reasons why people don’t convert online is due to the friction in the process, such as when they have to fill out a form. Creating a long-form might make them hesitant to do so, so by shortening it, you can create more trust among your visitors.

Aside from regularly updating your website content, you can also use other strategies to improve its performance. One of these is to create copy that’s focused on your target audience’s goals and motivations.

  • Keep Measuring Your Activities And Manage

Google ad grants for nonprofits provide you with a Google ads charity grant, free Google ads for nonprofits, and so many opportunities. This is why it is important to maintain Google Ads and keep making necessary changes to improve your ad results.

google ad grant - analytics

Get Your Google Ad Grants For Nonprofits Now

The goal of the Google Ad Grants account is to help you reach as many people as possible through targeted ads. This method, combined with Google Analytics, not only increases web traffic but also allows you to connect with more passionate supporters and promote your events.

Each ad group campaign should have specific ad groups that are designed to target specific audiences. To ensure that your ads reach the right people, you should have a variety of related keywords and ads.

The Google Ad should have full descriptions and headlines. To maximise the ad space, you should allocate as much character limit as you can.

Raising Money for Private and Good Cause.

0% platform fees, so let’s get started.

Donation Crowdfunding Platform in Europe. WhyDonate is a global fundraising platform that connects causes with donors in an efficient, relevant and enjoyable way. We seek to create the best international fundraising platform in the world for individuals, NGOs and corporations. We do this by offering the latest fundraising features.

instagram logo