How successful is Peer-to-Peer Fundraising?

The success of peer-to-peer fundraising varies depending on several factors, including the nonprofit's cause, the effectiveness of its marketing and outreach efforts, the engagement of supporters, and the fundraising platform used. When executed well, peer-to-peer fundraising can be highly successful, generating substantial contributions and expanding an organization's donor network. However, success is not guaranteed and requires careful planning and execution.

What is the average donation amount in Peer-to-Peer Fundraising?

The average donation amount in peer-to-peer fundraising can vary significantly depending on the nonprofit's cause, its supporters, and the specific campaign. On average, peer-to-peer campaigns often see donations ranging from small amounts, such as $25 to $100, to larger contributions in the hundreds or thousands of dollars. The actual average donation amount can be influenced by the campaign's scale and outreach efforts.

How many people participate in Peer-to-Peer Fundraising campaigns?

The number of people who participate in peer-to-peer fundraising campaigns can vary widely. Smaller campaigns might have just a handful of participants, while larger and more established organizations can engage thousands of supporters. The number of participants is influenced by the nonprofit's reach, the campaign's appeal, and the effectiveness of marketing and engagement strategies.

What is the impact of social media on Peer-to-Peer Fundraising?

Social media significantly impacts peer-to-peer fundraising by expanding reach, enhancing donor engagement, providing real-time updates, enabling peer influence, and promoting fundraising challenges. It plays a pivotal role in campaign success.

How do nonprofits track Peer-to-Peer Fundraising statistics?

Nonprofits track Peer-to-Peer Fundraising statistics using built-in platform tools, web analytics, campaign metrics, email performance, social media insights, and donor management software to measure the success and impact of their campaigns.

What is the retention rate for Peer-to-Peer Fundraising participants?

The retention rate for Peer-to-Peer Fundraising participants can vary widely, but it tends to be lower than traditional donor retention rates. According to some studies, the first-year retention rate for participants can be around 30-40%, while retaining long-term participants becomes more challenging. Successful peer-to-peer fundraising campaigns often focus on engaging and retaining participants through meaningful communication, recognition, and continued involvement.

How does the time of year affect Peer-to-Peer Fundraising?

The time of year affects Peer-to-Peer Fundraising by influencing donor giving trends, campaign competition, and nonprofit fundraising goals. Consideration of local events and weather can also impact campaign success.

What are the common challenges faced in Peer-to-Peer Fundraising?

Common challenges in Peer-to-Peer Fundraising include participant engagement, retention, competition, fundraising fatigue, data management, tracking, and regulatory compliance. Successful campaigns address these challenges through effective planning and engagement strategies.

What role do incentives play in Peer-to-Peer Fundraising?

Incentives can play a significant role in Peer-to-Peer Fundraising by motivating participants and donors. Nonprofits often use incentives like prizes, recognition, or rewards to encourage participants to meet fundraising goals, engage their networks, and sustain their involvement. These incentives can boost campaign success and overall impact.

Peer-to-Peer Fundraising Statistics For Nonprofit

6 September 2021

0% Platform fees, you can start right away

Start Fundraiser

Here we will understand the fundamentals of peer-to-peer fundraising and will go through peer-to-peer fundraising statistics, which can help everyone to get clarity on how they work and how effective such fundraisers can be, focusing on crowdfunding organisations. Before I ramble more about it, let’s find out what peer-to-peer fundraising is and why it is an integral part of non-profit fundraising.

Start Something Extraordinary: Launch Your Peer-to-peer Fundraiser Today!

Table of Contents

What Is Peer-to-Peer Fundraising?

Imagine extending your helping hand to someone close to your heart, even when you can’t be physically present. Peer-to-peer fundraising emerges as a compelling approach, rallying supporters of charitable causes to raise funds independently. Picture it as a unique offshoot of crowdfunding. Instead of a single central fundraising platform, envision a network of individual fundraising pages where passionate individuals share their stories with their personal circles. Every euro/ pound collected culminates in a meaningful contribution to the non-profit organisation, making a genuine impact.

In contrast to broader crowdfunding practices, which cater to individuals, companies, and non-profits alike, peer-to-peer fundraising predominantly finds its home within the realm of non-profit organisations. This ingenious strategy taps into the powerful web of existing donors, motivating supporters to reach out to their cherished network – be it family, friends, colleagues, or acquaintances – to secure contributions.

The magic of peer-to-peer giving resides in its effectiveness. It thrives on the foundation of established relationships, harnessing the loyalty of dedicated non-profit donors. The added social proof elevates its influence – when a personal connection shares a story, trust blossoms naturally. Notably, peer-to-peer fundraising often aligns with specific events, such as invigorating walkathons or exhilarating marathons, amplifying its impact even further.

Embrace the spirit of peer-to-peer fundraising: where caring transcends distance, and every story shared becomes a beacon of hope. Join hands with non-profit organisations, leveraging the power of connections to uplift communities and create lasting change.

How Peer-to-Peer Fundraising Works?

Non-profit organisations have to identify a project/event/cause and identify its prominent supporters. After, non-profit organisations can contact those supports to ask them if they would like to participate in the fundraiser. Then they train the interested supporters, either themselves or by sending them an online manual, after which the individual supports will set up their own individual fundraising pages.

The fundraisers will then ask their family, friends, and their private network to donate money on their own individual fundraising pages. All the funds raised by each of the individual fundraisers will go to the main fundraising page of the respective non-profit organisations. Non-profit organisations usually have their own websites on which they will host peer-to-peer fundraising campaigns.

Peer-to-Peer Fundraising Statistics

There is no wonder that the 2020-21 Covid-19 has massively hit all sectors, even including the crowdfunding sector. Given the circumstances, many non-profit organisations have taken massive hits in their financials. This means the peer-to-peer fundraising statistics can explain how deeply crowdfunding has been affected during the pandemic. According to Peer-to-Peer Fundraising Thirty Survey, fundraising revenues for the 30 largest U.S. programs dropped 33.9%, or $401.2 million, to $900.1 million, representing the largest single-year drop in the 15-year history.

Peer-to-peer fundraising statistics can explain how peer-to-peer fundraising is more complex and requires more time and planning. Since it will be your support who will be raising the money, you will need to find them first and then provide them with training. Additionally, there should be constant support available to them. However, since peer-to-peer fundraising is exponential, as all individual campaigns of your supports have a ripple effect and bring you more donors, it can bring you more visibility and raise more money than a crowdfunding campaign.

Peer-to-Peer Fundraising Statistics 2024: Europe & UK

Europe and UK’s P2P fundraising tool market is expected to expand substantially due to increasing social networks and smartphone users.
North America remains the most significant market shareholder.
Notable global players in the market include WhyDonate, DonorPerfect, FundRazr, GoFundMe, and Classy.
The region is anticipated to witness a surge in the introduction of new P2P fundraising tools.

According to Non-profit Tech for Good: 2019 Global NGO Technology Report’s P2P fundraising statistics, worldwide 33% of non-profits use peer-to-peer fundraising and 2.2 million people took part in peer-to-peer fundraising programs in 2020 (Source –Peer-to-Peer Professional Forum: Peer-to-Peer Fundraising Thirty).

Another peer-to-peer fundraising statistics point depicts how Dutch peer-to-peer programs are now dominated by exciting events, which by their very nature attract a small but intense following. Also, in the year 2021, there is visible growth in the overall charity sector, which explains the overall 4.1% growth in donations, while 45% of worldwide donors are enrolled in a monthly giving program.

Some More Peer-to-Peer Fundraising Statistics

Female donors are more likely to donate because of social media marketing, while male donors are more likely to give because of email messages.
40% of Fortune 500 companies offer volunteer grant programs.
Overall online revenue increased by 23% over the past year, up from 15%.
31% of worldwide donors give to organisations located outside their country of residence.
92% of surveyed corporate human resources executives agree that contributing business skills and expertise to a non-profit can be an effective way to improve employees’ leadership and broader professional skill sets.

Impact On Nonprofits

The global P2P fundraising tool market is anticipated to grow at a CAGR of 15.2% during 2023–2031, driven by the extensive utilization of digital technology and online platforms, and the proliferation of smartphones and mobile payments

Challenges And Opportunities For Nonprofits

Nonprofits are facing challenges such as continued pressure on finances and service delivery, while technology, specifically AI, offers both opportunities and solutions.
The lack of awareness and understanding among potential users is a significant obstacle in the market for P2P fundraising tools, underscoring the need for extensive education and awareness initiatives within the nonprofit industry

Impact on Nonprofits

P2P fundraising has become the most popular tactic for reaching donors, prompting a significant percentage of Americans to donate to charity based on requests from friends or family members.
The average amount raised online for participants who set up personal fundraising pages is $391, indicating the effectiveness of P2P fundraising in generating donations for nonprofits.

For nonprofits, embracing technological advancements and leveraging peer-to-peer fundraising tools can be instrumental in overcoming financial challenges and expanding their outreach efforts.

Conclusion

A peer-to-peer fundraising strategy can generate good revenue if done in a planned way. Allowing individuals to create a customized page for their fundraiser can attract a lot more donors than usual. Also, it is important to give clarity on the cause and the development of the fundraiser in order to maintain the fundraising statistics.

Having a great team for donor management can maximise the engagement for peer-to-peer fundraising. We, the WhyDonate Team, as a crowdfunding platform, can help you reach your goal in a P2P fundraising campaign.

Start Your Peer-to-Peer Fundraising Campaign and Rally Support!

Raising Money for Private and Good Cause.

0% platform fees, so let’s get started.

Start Fundraiser

Sudatta Das

Content Manager

Donation Crowdfunding Platform in Europe. WhyDonate is a global fundraising platform that connects causes with donors in an efficient, relevant and enjoyable way. We seek to create the best international fundraising platform in the world for individuals, NGOs and corporations. We do this by offering the latest fundraising features.