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All You Need To Know About Instagram Fundraising

Instagram Fundraising

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Social media has become a powerful tool for informing the world about your presence. From influencers to online businesses, social media has become a great source of income for many individuals. By leveraging the power of social media, one can attain a good income for their sustenance. But did you know that social media has also become a means for donations? Yes, by leveraging social media, you can raise significant funds for your cause/organisation and reach a large audience online.

In this blog, we will discuss one of the most prominent social media platforms – Instagram. Instagram has not only been a source to stay connected with your followers and celebrities, but it has also started a fantastic feature of collecting donations. So make sure you stick with us until the end so that we can discuss more about Instagram Fundraising and Instagram fundraising ideas.

  • Create Your Online Fundraiser And Start Raising Funds Today – Click Here!

instagram fundraising

What Is Instagram Fundraising?

As the name suggests, Instagram fundraising is the process of raising money for your organisation/cause via Instagram. This excellent feature allows you to compel your online audience to contribute to a good cause. Non-profit organisations can add Instagram’s donate button to their profile and even to their reels. They can also enable this feature on their Instagram Live.

However, for fundraising on Instagram, non-profits must be eligible to enable this feature. They must enrol and get approved to use Meta’s charitable tools. Another thing to keep in mind is that you must have an Instagram business account to access this feature. 

Instagram stories can be utilised by nonprofits to initiate campaigns and keep their supporters updated on the progress of ongoing campaigns. Expressing gratitude to donors and volunteers through post-tagging or thank-you letters is another effective strategy that enhances social proof.

fundraising for instagram

How To Raise Funds Through Instagram?

Now that you’re familiar with Instagram fundraising. Let’s have an in-depth look at some amazing Instagram fundraising ideas to raise money through fundraising on Instagram.

1. Donation Button

Instagram has added a unique feature of adding a donate button on your Instagram profile. Many often hesitate to donate money since the process might seem too complicated. But with this feature, not anymore. Your profile visitors can easily see this button and contribute right away. This feature allows viewers to clearly see the fundraising goal and how much of it is achieved.

2. Link in Bio!

If you already have a charity fundraiser, add it to your Instagram bio and let everyone visit. This can be a great way to have more people see your online fundraiser and donate. If you do not have an online fundraiser, we suggest you immediately create one using the largest European crowdfunding platform – WhyDonate.

You can connect with a robust donor network of 500,000+ loyal supporters by paying a 0% platform fee at WhyDonate. You can raise funds in comparatively less time with some excellent features like customisable campaigns, a comprehensive dashboard, supportive customer care, etc.

3. Collaboration Feature

This feature was introduced by Instagram a long time ago. A great use of this feature for non-profit organisations can be collaborating with influencers, friends, families, or even your existing supporters and doing a group fundraiser. By utilising this feature, you can reach a much larger audience and let your cause/organisation connect with more people. All you need to do is create a compelling Instagram fundraising post and ask somebody with a good number of followers to collaborate with you. Your Instagram fundraising post will automatically appear on their feed and let their followers know about your cause.

4. Instagram Stories

We all know that all our active followers view our stories. Non-profit organisations can add a donation sticker to their Instagram account story and let viewers donate through this unique CTA button. This will not only reach a majority of your followers but also make it more convenient for them to donate and contribute to a good cause. So amp up your fundraising on Instagram game by taking full advantage of Instagram stories.

5. Peer-to-Peer Fundraising

Peer-to-peer fundraising has helped millions of people not only raise more funds but also increase their donor network. Peer-to-peer fundraising acts as a chain or network that enables you to reach more people individually. You can use Instagram fundraising ideas for the same. You can simply share your fundraiser with people you know and also ask them to share the same on their stories, or just send it to their friends and family.

6. Instagram Live

Just like YouTube Live, you can also raise funds through Instagram Live. All you need to do is add a donate button to your live video and let the people contribute to the betterment of your cause/organisation.

One limitation of this feature is that this would only be helpful if you have a good follower count. But we have got a solution for this as well. You can simply invite someone with more followers; their followers will be able to see your live video and donate.

7. Instagram Reels

What can be a better option to get more viewers than Instagram reels? Instagram reels made their impact as soon as they were introduced. Non-profits can add a donate button on their reels and let the algorithm do its job. You can reach a much larger audience than expected by utilising reels the right way.

8. Fundraising Contests

One can never be disappointed when it comes to fundraising contests. They are not only fun, but they can help you to develop a more robust donor network. You can utilise Instagram to let people know about your contests and participate. Encourage participants to share their entries and invite their friends and followers to participate. This viral effect can significantly expand your fundraiser’s reach.

9. Utilise Instagram Store

The Instagram marketplace can be a great way to get more buyers if you sell merchandise. Instagram offers multiple ways to raise funds for a worthy cause. If you meet the eligibility criteria, you can utilise the Instagram Shopping feature to sell various products, such as accessories, mugs, t-shirts, and more, to support your cause.

instagram fundraising ideas

Summing Up!

So these were some of the best Instagram fundraising ideas to help you raise significant funds. By leveraging the power of Instagram, your non-profit organisation can reach the heights it deserves. So don’t forget to follow these simple yet effective Instagram fundraising ideas and let the world know about your cause. Make your campaign reach thousands of donors worldwide with WhyDonate. Happy Instagram Fundraising!


FAQs (Frequently Asked Questions)

Q. How to add a fundraiser to your Instagram bio?

  1. To add a fundraiser to your Instagram bio, follow these steps:
  • Tap the “+” at the top-right corner of the screen and select “Fundraiser.”
  • Choose a charity from the search bar.
  • Fill out your fundraiser details.
  • Craft a compelling description that tells your story.
  • Tap “Share Fundraiser” to add your fundraiser to your bio, grid, and share it with your followers’ feed.

Q. How to remove fundraiser from Instagram bio?

A. To remove a fundraiser from your Instagram bio, follow these steps:

  • On your profile page, tap on “Edit Profile.”
  • Scroll down to the “Public Business Information” section.
  • Tap on the fundraiser you want to remove.
  • Tap the three-dot menu icon (⋮) on the fundraiser’s details page in the top-right corner.
  • From the options that appear, select “Remove Fundraiser.”

Q. Does Instagram take a percentage of fundraisers?

A. Instagram covers all the processing fees associated with the transaction. This ensures that the total donation amount goes directly to the designated nonprofit.

Q. Can you share a Facebook fundraiser on Instagram?

A. You can add a link to your Facebook fundraiser to your Instagram bio.

Raising Money for Private and Good Cause.

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Donation Crowdfunding Platform in Europe. WhyDonate is a global fundraising platform that connects causes with donors in an efficient, relevant and enjoyable way. We seek to create the best international fundraising platform in the world for individuals, NGOs and corporations. We do this by offering the latest fundraising features.

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