Non-profit organisations are all about curating new donor relationships, maintaining contact with their regular donors, and staying in complete touch with all of them. In easy words, a Customer Relationship Management (CRM) system is used precisely for this purpose. So do charities use CRM? Yes, in fact, there are CRM systems that are specifically designed for the same.
This blog has covered everything you need to know about fundraising CRM systems. We have broken down some information regarding the leading CRM systems to help you overcome the hurdle of building new support systems or maintaining existing ones. So make sure you stick with us until the end of this writing.
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What Are Fundraising CRM Systems, And Why Should You Use Them?
CRM stands for Customer Relationship Management, which clearly states that it is a tool used to manage relationships with customers. By relationship management, we mean maintaining old connections of donors and creating new ones. Donors are a vital part of non-profits and fundraising. Without them, the functioning of the organisation is not possible. That’s why it is important to stay in touch with them and maintain good relationships.
Since non-profit organisations rely completely on their donors, staying in touch with them and implementing donor relationship management techniques is crucial. Certain software solutions are designed specifically for this purpose, called charity CRM software. These tools provide several features for a better space to help non-profits manage their fundraising efforts. So let us read about them.
Features Of Fundraising CRM Systems
Here are some important features of fundraising CRM systems:
- Donor Stewardship: Another important feature of CRM is to maintain relationships with existing donors so that they can be connected with you in the long run. The stronger the relationship, the more chance there is for the donor to give again.
- Donor Loyalty Programs: Attracting potential donors is a constant activity throughout the fundraising campaign. It is also significant to increase donor retention rates for a successful campaign. With an increasing number of organisations thinking about how to reward and motivate their supporters, they have started investing in CRMs.
- Organisation Mission Statements: A strong foundation of a fundraising campaign comes with a good mission statement. Without a clear objective, it is difficult to move forward. CRM can also help you to develop a better mission statement that represents the foundation and the actual intent of the organisation.
- Donor Management: These systems allow non-profits to track donor information, such as contact information, giving history, and communication preferences.
- Donor Engagement: The fundraising management system enables non-profits to segment their donors and create targeted campaigns to engage with them.
- Online Fundraising: Many fundraising CRM systems include tools for online fundraising, such as donation forms and peer-to-peer fundraising campaigns.
- Reporting and Analytics: These systems provide detailed reports and analytics to help non-profits measure the success of their fundraising efforts.
- Integration: The fundraising management system can integrate with other software tools used by non-profits, such as email marketing software, accounting software, and social media platforms.
Fundraising Database Management System In CRM
The Fundraising Database Management System, or Donor Management Software within CRM, is a computer system created to help non-profit organisations monitor and organise their fundraising progress. It’s a kind of customer relationship Management (CRM) software specially designed to meet the requirements of non-profit organisations or fundraising initiatives.
The fundraising management system usually includes donor management, donation processing, event administration, monitoring of volunteers, and reporting. It lets organisations easily monitor and manage donations, connect with donors, and produce reports that track fundraising progress.
Overall, the fundraising database management system (DMS) in a software solution is a valuable instrument for organisations seeking to enhance their fundraising strategies and improve their impact in their communities of service.
The Best CRM Systems For Non-Profits In 2023
Choosing the right fundraising management system for you can be quite overwhelming because of the wide variety of choices available on the internet. So let us look at some of the top fundraising CRM systems.
1. WhyDonate
Maintaining a good donor database is a crucial part of fundraising for non-profits. WhyDonate is the best option that you can go for in order to maintain an excellent fundraiser-donor relationship. It is the most prevalent fundraising software in Europe that allows individuals and organisations to raise funds for their causes without any hassle. With 0 platform fees and full access to all the unique features,
WhyDonate has a network of over 400,000 donors. Here you can create a fundraiser instantly and start your fundraising journey. You can customize your profile according to you and manage your database on the WhyDonate mobile app as well.
- Pricing: 0% Platform Fee + 1.9% + €0.25 transaction fee
2. Hubspot
Hubspot is a great cloud-based fundraising solution that you can use to tell the audience about your initiatives and attract more eyes to your site. This donor management platform delivers various useful tools like Search Engine Optimisation (SEO), Social Media Monitoring, Blogging, and Content Marketing to its users.
You can stay updated and see who is connecting and engaging with you. You can send emails at the right time, ensuring your potential donors convert into loyal ones. Being the best option for seasonal fundraising, it offers a free plan for non-profit organisations so that you can enjoy the benefits of a good fundraising management system without any hindrances.
- Pricing: $800-$3,600/month
3. Salesforce
With a nominal fee of £20 per user, Salesforce is one of the most extensive CRM providers worldwide. This organisation is specifically designed to allow non-profits to test their hands-on fundraising CRM systems. The organisations can handily engage with new clients, keep in touch with the old ones and scrutinise resources and fundraising.
The donations can be tracked easily with a user-friendly interface of the website that can be customised according to you. You can check the status of your efforts in email marketing, donor engagement, etc., without any hassle.
- Pricing: Contact Website
4. Neon CRM
If you want any software to build supporter profiles or process donations, Neon CRM can do it and even more. If you are a new organisation, this innovative CRM solution will deliver great tools for you at every stage of your development. You can expect a long-term relationship with this tool since its adaptability to a dynamic environment will allow you to stick to a single CRM software for years. This means that if you change your strategies, you do not need to invest in a new fundraising management system.
- Pricing: $99-$399/month
5. Kindful
Managing online giving, building donor databases and generating donation insights are the main elements of fundraising. Especially for non-profit organisations, it is their responsibility to stay in touch with donors, and Kindful is fully capable of the same.
A very user-friendly and customisable interface has made it easier for non-profits to accept donations from regular donors periodically and automatically for better donation management. Their built-in fundraising tools allow the non-profits to organise their data in a better manner and help them to take full advantage of CRM.
- Pricing: $199-$699/month
6. Salsa CRM
Salsa CRM is a great CRM software for peer-to-peer fundraising platforms. It is an ideal choice for non-profits because it offers various useful tools related to digital marketing, online fundraising, donor engagement, customer service automation, and peer-to-peer fundraising.
This software is curated by the thought of fulfilling the needs of different types of charity fundraisers, from animal welfare to education; any type of fundraising campaign can be trusted with it. Salsa has gotten many people’s attention because it authorises non-profits to establish a custom fundraising page and share it with their friends across social media.
- Pricing: Starts at $349/month
Conclusion
With the help of a fundraising database management system within CRM solution, non-profits can simplify their fundraising activities, enhance relationships with donors and boost their fundraising capabilities. They also gain insight into the behaviour of donors and their preferences and help them develop specific fundraising strategies to increase the retention of donors.
Choose wisely to simplify your future campaigns and be a smart fundraiser!
